[메조미디어] 글로벌 디지털 시장 현황-동남아_2014.04

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  • 2014-04-08 1

    2014.04.04

    (3)

  • Contents

    1.

    2.

    3.

    4.

    - , , , , ,

  • 195,762,594 688,607,654

    35%

    31%

    93%

    109%

    1.

    Internet Mobile

    630,551,581

    Total

  • 1.

    (: )

  • 1.

    (: )

    (: %)

  • 2.

    , , ,

    2013 2012 6.3% 1,487 , 22.4%

    .

    , , ,

    27%, 16%, 13% .

    2012 2% , , .

    2013

    (: )

    (2012-2013)

    ( )

  • 3.

    (Commerce)

    (Commerce) (mCommerce) .

    1) -

    .

    2) , , ,

    , .

    3) 9 .

    (Young)

    GDP

    (Rakuten)

  • 3.

    Whatsapp

    , .

    , Facebook LINE

    .

    Viber LINE (Linemall)

    .

    Top 10

    Facebook

    Google Play Store

    YouTube

    Viber

    Candy Crush Saga

    WeChat

    Facebook Messenger

    Google Search

    Skype

    Drag Racing

    Facebook

    BBM

    WhatsApp

    LINE

    Top Eleven

    Google Play Store

    WeChat

    Twitter

    Youtube

    BlackBerry World

    LINE

    Facebook

    Top Eleven

    YouTube

    Google Play Store

    Poker Texas Boyaa

    Candy Crush Saga

    WhatsApp

    Instagram

    Google Search

    Facebook

    WeChat

    WhatsApp

    YouTube

    Google Play Store

    Candy Crush Saga

    LINE

    Instagram

    Viber

    Pou My Pet Alien

    Facebook

    Google +

    YouTube

    Gmail

    Zing MP3

    Google Maps

    Viber

    Candy Crush Saga

    Fruit Ninja

    WeChat

    :

  • 3.

    2017 2

    (Niko Partners) , 2013 8,500

    6 6 .

    2017 1 3 , 12

    .

    .

    PC 5 .

    (: ) (: )

    + 81.5% + 55.3%

    (: ) (: )

  • (DAAT) , 2014 1 8

    38.03% .

    , , ,

    .

    2013 .

    .

    , ,

    4. _

    67,448,120

    23,860,000

    Facebook

    24,000,000

    84,075,036

    2011 2012 2013

    48.07% 41.54% 41.01%

    10.33% 18.24 17.25%

    - 10.88% 11.09%

    14.71 18.91% 20.16%

    Creative production

    25.47% 12.90% 12.16%

    0.76% 1.83% 1.90%

    0.66% 1.91% 1.57%

    http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=EHD4xrN7bRk31M&tbnid=8JES7bEm_W6vNM:&ved=0CAUQjRw&url=http://www.flaticon.es/icono-gratis/burbujas-del-discurso-silueta_23717&ei=pgs6U9vME8jpiAfemICACw&bvm=bv.63934634,d.aGc&psig=AFQjCNFq9lsPghoCcyKaSKgpd-pKNpZTRA&ust=1396399392637684

  • 4. _

    TOP 5

    1 Google.th

    2 facebook SNS

    3 Youtube

    4 Google.com

    5 blogspot

    TOP 5

    1 WELOVESHOPPING

    2 Rakuten

    3 AVG

    4 Lazada

    5 Apple

    TOP 5

    1 Priceline

    2 Sanook Travel

    3 AirAsia

    4 TripAdvisor

    5 CHIANGRAIFOCUS

    TOP 5

    1 Youtube

    2 MTHAI

    3 DAILYMOTION

    4 VEVO

    5 iTunes

  • 5% ,

    , 2014

    .

    2013 3 1 3 ,

    160 .

    Mobifone Nokia Honda .

    2014

    4. _

    92.477,857

    36,140,967

    Facebook

    20,000,000

    134,066,000

    2013 Q3 TOP8

    1 $1,637,116.62

    2 $1,386,981.40

    3 $1,312,425.89

    4 $1,219,469.95

    5 $1,255,608.82

    6 / $883,042.62

    7 / $876,760.48

    8 $812,543.11

    http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=EHD4xrN7bRk31M&tbnid=8JES7bEm_W6vNM:&ved=0CAUQjRw&url=http://www.flaticon.es/icono-gratis/burbujas-del-discurso-silueta_23717&ei=pgs6U9vME8jpiAfemICACw&bvm=bv.63934634,d.aGc&psig=AFQjCNFq9lsPghoCcyKaSKgpd-pKNpZTRA&ust=1396399392637684

  • TOP 5

    1 Google.vn

    2 Coc coc

    3 facebook SNS

    4 Google.com

    5 Youtube

    4. _

    TOP 5

    1 VATGIA

    2 Lazada

    3 5GIAY

    4 ENBAC

    5 THEGIOIDIDONG

    TOP 5

    1 Priceline

    2 MYTOUR

    3 VIETJETAIR

    4 Vietnam Airlines

    5 Quantas Airlines

    TOP 5

    1 Youtube

    2 Zing MP3 Zing

    3 24h Online Advertising

    JSC

    4 KENH14

    5 NHACCUATUI

  • .

    . 2013 9 12

    191% .

    , 80%

    .

    4. _

    5,460,302

    3,971,318

    Facebook

    3,200,000

    8,063,000 11%

    20%

    20%

    13%

    36%

    http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=EHD4xrN7bRk31M&tbnid=8JES7bEm_W6vNM:&ved=0CAUQjRw&url=http://www.flaticon.es/icono-gratis/burbujas-del-discurso-silueta_23717&ei=pgs6U9vME8jpiAfemICACw&bvm=bv.63934634,d.aGc&psig=AFQjCNFq9lsPghoCcyKaSKgpd-pKNpZTRA&ust=1396399392637684

  • 4. _

    TOP 5

    1 Google.com

    2 Google.sg

    3 facebook SNS

    4 Youtube

    5 Yahoo

    TOP 5

    1 Amazon

    2 Apple

    3 Giosis

    4 Alibaba e

    5 AVG

    TOP5

    1 Street Directory

    2 Priceline

    3 TripAdvisor

    4 Tiger Airways

    5 Quantas Airlines

    TOP 5

    1 Youtube

    2 iTunes

    3 CBS Interactive CBS

    4 MediaCorp

    5 VEVO

  • , TV, ,

    .

    SNS , 2014 SNS

    95% 7 9 .

    70% ,

    . SNS e .

    SNS

    SNS

    4. _

    251,160,124

    72,700,000

    Facebook

    62,000,000

    281,963,665

    22.7

    34.4

    52.1

    67.1

    79.2 54.8%

    51.4% 51.6%

    28.8%

    18.0%

    0.0%

    10.0%

    20.0%

    30.0%

    40.0%

    50.0%

    60.0%

    0.0

    20.0

    40.0

    60.0

    80.0

    100.0

    2010 2011 2012 2013 2014

    SNS SNS

    :

    http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=EHD4xrN7bRk31M&tbnid=8JES7bEm_W6vNM:&ved=0CAUQjRw&url=http://www.flaticon.es/icono-gratis/burbujas-del-discurso-silueta_23717&ei=pgs6U9vME8jpiAfemICACw&bvm=bv.63934634,d.aGc&psig=AFQjCNFq9lsPghoCcyKaSKgpd-pKNpZTRA&ust=1396399392637684

  • 4. _

    TOP 5

    1 Google.com

    2 facebook SNS

    3 blogspot

    4 Youtube

    5 Yahoo

    TOP 5

    1 AVG

    2 Amazon

    3 Lazada

    4 Indonetwork

    5 Apple

    TOP 5

    1 Priceline

    2 Lion Air

    3 AirAsia

    4 TripAdvisor

    5 Garuda-Indonesia

    TOP 5

    1 Youtube

    2 Omg! Fom Yahoo! TV, ,

    3 KAPANLAGI

    4 CBS Interactive CBS

    5 VEVO

  • Trend Micro , 10 8

    .

    2013 36 RM 2014 47 RM ,

    2013 18 RM 2014 26 RM . ( RM= 323)

    ,

    , .

    /

    80%

    4. _

    29,628,392

    19,200,408

    Facebook

    15,600,000

    41,324,700

    (: RM)

    57

    57

    72

    78

    84

    87

    130

    184

    268

    ()

    ()

    11

    17

    19

    21

    23

    30

    50

    4

    7

    13

    5

    4

    11

    12

    ()

    http://www.google.co.kr/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&uact=8&docid=EHD4xrN7bRk31M&tbnid=8JES7bEm_W6vNM:&ved=0CAUQjRw&url=http://www.flaticon.es/icono-gratis/burbujas-del-discurso-silueta_23717&ei=pgs6U9vME8jpiAfemICACw&bvm=bv.63934634,d.aGc&psig=AFQjCNFq9lsPghoCcyKaSKgpd-pKNpZTRA&ust=1396399392637684

  • 4. _

    TOP 5

    1 Google.com

    2 facebook SNS

    3 Youtube

    4 Blogspot

    5 Google.my

    TOP 5

    1 Amazon

    2 AVG

    3 Alibaba e

    4 Apple

    5 GROUPON

    TOP 5

    1 Priceline

    2 AirAsia

    3 Malaysia Airlines

    4 TripAdvisor

    5 Orbitz Worldwide

    TOP 5

    1 Youtube

    2 CBS Interactive CBS

    3 VEVO

    4 Viacom Digital

    5 DAILYMOTION

  • TV ,

    , .

    2013 5 48.1% ,

    PC .

    .

    4. _

    105,720,644