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схема маркетенговых стратегий
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1
Danone-:
2011 ML
1. :
Danone- . . . : , . , -, LINELLA, MOLDEXPO. . , . SWOT- .
2 16 . 22400 , , , .
: , .
2.
. , . . 3.Swot-
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Danone-:1)
2)
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4)
, : , , -.
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Danone- .
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5.
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3) -
4)
6.
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Danone- .
- , .
7.
1.
( , )15,04-30,04. . .
07,05-10,05 .
08,05-12,05 .
09,05-13,05 .
2.
Danone- : 17,06 : 1,20
30,05-02,06 . 600
30,05-31,05 . .500
01,06-02,06 . 200
15,06-17,06 ..
17,06 ..150
17,06 ..
18,06-19,06 .
: 1450
Danone- : 30,05-05,06 : 4
Linella30,05-05,06. 2300
28,05-29,05 250
27,05-29,05 ..
28,05.
29,05
26,05-28,05.400
30,06200
30,05-05,06 ..
06,06-08,06 ..
: 3150
: 19,06-20,06 : 1,5
10,06-18,06
11,06-15,06
11,06-14,06
13,06-14,06
14,06-16,06
18,06-20,061800
18,06-20,06400
18,06600
, 19,06-20,06
21,06-23,06
: 2800 3.
24,06-26,06
26,06-27,06
28,06-30,0615000
8.
, 22 400 9.
: : 2000
:6 : : 1000
: 0 : :1700 : 3 - :
Linella, ( 16,00-20,00) 1700 .:
1. 1700 20% 1700*20/100=340 .
2. 340 20% 340*20/100=68 .3. 68 20% 68*20/100=14 4. 14 , 20% 14*20/100=3.: Danone- 3 .
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