:

.., .., - : , , ( )

1. - ?

,

3- :

1) . ? ( ). ( , , ) (, , ). , , ( , , , ).2) - . , , . (, , , , ). - ( , , ).3) . , , , ( , ). , (, , ).

CULTURAL DIMENSIONS: PROTOTYPICAL STRUCTURE

HARMONY

Unity With Nature

World at Peace EMBEDDEDNESS

Social Order, Obedience

Respect for Tradition

EGALITARIANISM

Social Justice

Equality

HIERARCHY

Authority

INTELLECTUAL Humble

AUTONOMY

Broadmindedness

Curiosity MASTERY

AFFECTIVE Ambition

AUTONOMY Daring

Pleasure

Exciting Life

1999-2008

- ( 35 ) (35 50 ), , -,1999424244180, , -, 2005903527376 200873233040220591101958

. (SVS57) , : , , ?. . . , . , . : , : -1 0 1 2 3 4 5 6 7

( 1)1____ ( )2____ ( )3____ ( , , )4____ ( )5____ ( )

( 2)31____ ( , )32____ ( )33____ ( , )34____ ( , )35____ ( , , )

(1996.) (1999 2005 .)

....- 1999 2005....- 1999 2005 20084,153,514,384,54***3,833,323,713,88*4,14***2,191,283,053,28**2,232,013,103,173,67***4,244,304,284,41*4,114,053,693,593,93***4,745,354,934,794,635,214,274,40**4,69***. 4,154,604,054,254,234,614,654,374,86*** 3,133,762,953,803,784,233,984,024,55*** 3,843,983,984,194,224,274,434,544,76***

()

. . 1999 2005 2008 1.29.40.73.49.72 .91.05.28.14.41 3.202.40.991.231.02 .22.11.89.95.83

(Schwartz, Bilsky, 1987)

questions

It is important to me :mereal hrmiest comp

Preserving public image2hrmiest_comp

Social Power42.74.5

Authority33.43.8

Wealth53.33.7

Social recognition43.83.8

Ambitious455

Influential355

Successful454

Capable555

Intelligent444

Self-respect544

Pleasure554

Enjoying life543

Exciting life443

Varied life443

Daring553

Choosing own goals453

Creativity433

Curious544

Independent233

Freedom444

Wisdom444

World at peace533

Social justice555

Inner harmony222

Protect environment533

World of beauty333

Unity with nature333

Broad minded455

Equality555

Loyal344

Responsible555

Meaning in life444

True friendship433

Mature love433

Helpful444

Honest555

Forgiving444

Spiritual life222

Self-discipline444

Politeness555

Honor elders444

Obdient333

Moderate333

Respect for tradition333

Devout444

Detachment333

Accepting my portion of life244

Humble222

National security444

Sense of belonging433

Reciprocation of favors435

Clean244

Social order244

Family security433

Healthy555

214210.1879699248205.8333333333

model

2.9

2.8

3

3.15

3.4

3.4

1.25

1.25

2.4

2.5

-

(Self-Enhancement)

(Openness to Change)

(Conservation)

(Self-Trancendence)

model data

Universalism2.9Self-Transcendence5.7

Benevolence2.8

Conformity/Tradition3Conservation6.15

Security3.15

Power3.4Self-Enhancement7.425

Achievement3.4

Hedonism1.25

Hedonism1.25

Stimulation2.4Openness to Change5.525

Self-Direction2.5

chart

1.11803398870.36944140420.3694414042

0.92796072710.36944140420.3694414042

0.94868329810.36944140420.3694414042

1.1338934190.36944140420.3694414042

1.14017542510.4466992320.9961695749

0.75277265270.25658457030.3694414042

00.36944140420.3694414042

0.57735026920.36944140420.3694414042

1.0954451150.36944140420.3694414042

(c) SHL Group, 1998

Self-Enhancement

Openness to Change

Self-Transcedence

Conservation

Personal

Team

Corporate

Personal, Team and Corporate Values

calc

MeMeTeamav. CompPersonalTeamCorporatePersonalTeamCorporate

03.61.143.20.452.1100%0112%37%37%322

00.00.750.00.260.037%093%37%37%622

00.00.000.00.370.037%095%37%37%522

00.00.580.00.370.037%0113%37%37%222

00.01.100.00.370.037%0114%45%100%111

00.01.120.037%0.037%075%26%37%792

00.00.930.037%0.037%00%37%37%922

00.00.950.037%0.037%058%37%37%822

00.01.130.037%0.037%0110%37%37%422

Average0.40.40.2

St. dev.1.21.10.7

. ( )

1999200520084,384,424,13***4,104,174,00***2,582,78**2,68*4,574,484,503,793,753,59***4,494,464,57***3,093,31**3,55***3,413,513,73***4,194,06**4,16**3,253,303,354,184,124,05**3,693,79**3,60***3,623,623,75*** 3,793,894,06***

(, 1999-2008)

2. ?

N/ / / 16.37**.54**.38*. 6.00-.07-.38**. 6-.16+-.44**-.30* 6-.24**-.16-.29* 9-.21*-.33**.04 15.23*.09.35**. 7.11.18.03

67 (Schwartz, 2004)

, : , -, ?

?

Culture matters...

- ( )

/ / / 1985N r R r r % (1984)64.66** .48** .26*.70** (1990)67.74** .48** .22.75** (1985)67.74** .51** .231.00 (1983 1990, .)65.60**.31* .50**.33* .08-.28*.60**.27 ( )53.68**.31*.58**.31*.18.31*.77** .27* 58.51**.34*.41**-.04.41**.29*.40**.17

, 2005 . ;

;

2 ;

;

, 2008 . ( );

( );

;

, ;

( ):

) ; ) ;)

: , 2005 2008 ()

2

20.3030303036.363636363672.4242424242

1

2

3

, -

FrequencyPercentValid PercentCumulative Percent

Valid020.610.610.61 20.30

92.732.733.33 6.36

5817.5817.5820.9172.42

216.366.3627.27

16650.3050.3077.58

7322.1222.1299.70

710.300.30100.00

Total330100100

,

FrequencyPercentValid PercentCumulative Percent

Valid030.90909090910.90909090910.9090909091

247.27272727277.27272727278.1818181818

11534.848484848534.848484848543.0303030303

7221.818181818221.818181818264.8484848485

10331.212121212131.212121212196.0606060606

123.63636363643.636363636499.696969697

2310.3030303030.303030303100

Total330100100

3

2 : 2 ?

: ?

(2008 ., 5-)

: () ?

: , -, ?

, 2005 .

, 2008 .

, Ernst&Young 2008 .

, 2008 .

:

(Shane, 1992): 1) - :

, .. ; , ; , ; , , , ; , , , ; , , .

2) : , ; , , , , ; , ( ); , , ; , ; , , , .

(Shane, 1992) , () . , , , , , , .

3.483.63***3,27*** 3.183.273,20 3.543.50***3,09*** 3.493.54*3,34* 3.513.47***3,20***

( )

.R2 R2.36***.15**.17-.21***.11*.06 14**.22***.18***.11-.12*.01 .24***.07-.23***.15**.15**.09 .22***.05 -.13*.16**.03 .29***.12*-.11*.12-.22***.19***.20***.12

()

.R2 R2.42***.19**.24-.26**.19.06 .22***.23***.22***.17 .15*.15*.05-.22**.06 .27***.06 .31***.20**.17-.22**.06

()

.R2.26*.33***.22 .47***.21 .34**.15 .24*-.27**.17

( )

.R2 R2.20*.05 .23***.07 .17**.03 .20*-.19*.10.20***.05 -.23**.08.27***.08 .16*.04-.13.25***.08

-

- R ,36***,13 ,46***,22 ,56***,29

- ?

. , , , . . (1999 -2008.) (Self-Enhancement) ( ) (Self-Transcendence) (Conservation), . .

?

( ) , (, ) - . , (, ) . , ., , . , , : , . , , , - , .

?

, , , , . , , , , , . - , , (, ), . , .

:

( ) . , : ? ( ..) , , - ( )?