An investigation of green tourists decision formation: Developing an extended model of the theory of planned behavior. A case study of Kenting Shirding Eco-tourism

Research on technology acceptance model and diffusion of innovation theory to explore the use of digital teaching materials behavioral intentions: A case study of C level Bakery product -1Outline23. 4. 6. 5. 1. 2.

21. 2012/5/26321 V.S 2132. 42.5 2.6 2.1 2.7 2.2 2.4 2.3 4Rosenberg(2001)Rovai(2000) (1)(Interactive Diversity) (2)(Teaching Materials Diversity) (1)(Information Sources) (2)(Teaching Situations)2.1 2012/5/265Rosenberg(2001)Rovai(2000)(1)(2)(1)(2)5DavisBagozziWarshaw(1989)

2.2 2012/5/266

Davis(1989)(1)(2)(3)(4)(5)(6)

6Rogers(1983)

2.3 2012/5/267Rogers(1983)7Lesopeck(1992)RosenWeil(1995)(Computer Aversion)(Computer Resistance)(Computer Avoidance)(Computer Anxiety)(Computer Anxiety)

2.4 2012/5/268Lesopeck(1992)RosenWeil(1995)8CompeauHiggins(1995) (1) (2) (3)2.4 2012/5/269CompeauHiggins(1995) (1) (2) (3)9TungTungChou(2008)2.6 2012/5/2610Tung(2008)10DeLoneMcLean(2003)SundarNass(2001)

2.7 2012/5/2611DeLoneMcLean(2003)SundarNass(2001)113. 123.1 3.3 3.2 123.1 2012/5/2613

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15163.3 (2/2) 7 4 6 4 5 4 5 5Cheng(2013)Lee(2010)Lee(2008)OngLai(2006)TungChang(2008a)TungChang(2008b) Cheng4-754321164. 174.1 4.3 4.2 17184.1 %%/15645.11257.2 19054.91-36920.0 3-510129.1277.8 5-77521.7 18954.6 7-93610.4 4613.3 94011.6 5917.1 174.8 17149.4 00.0 17550.6 41.2 00.0 22865.9 41.2 11834.1 /3-5184.2 (1/2)R2 = 0.21119t95.0%()7.0620.0009.14416.2060.3071.8880.0000.0040.1840.2522.7370.0000.0360.2170.2170.3280.0000.0890.2240.1163.8550.0000.0770.2370.0460.9000.0390.0470.226-0.165-1.1100.000-0.1960.055-0.169-1.1590.027-0.1140.029 194.2(2/2)R2 = 0.4220t95.0%()11.4140.00011.20915.8770.3957.8900.0000.3010.5010.0621.2400.016-0.0380.167 204.3 H1 H2 H3 H4 H5 H6 H7 H8 H9 2134215.2012/5/2622 22

6. 2012/5/2623 (1)8(2) 232012/5/2624Thanks for your attention24Perceived Usefulness