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고객만족경영 추진방법

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고객만족경영 추진방법. 1. 고객만족경영의 기본 개념. 1) 고객만족경영의 추진. 고객만족경영 (Customer Satisfaction Management) 이란 기업의 경영활동을 고객지향적으로 행하는 것으로써 , 지속적인 고객의 소리수집과 고객 Needs 파악을 통하여 이에 반하는 대내외적인 불만요인을 근본적으로 개선함으로써 고객을 만족시키고자 하는 경영기법이다 . - PowerPoint PPT Presentation

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