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()It is extremely difficult to overcome what James OToole calls the ideology of comfort and the tyranny of custom. In Leading Change (published by Jossey-Bass). OToole explains why. Organizations and their leaders must not simply change to accommodate new realities; they must transform themselves effectively. According to OToole, todays executives believe they are struggling with an unprecedented leadership challenge to create internal strategic unity within a chaotic external environment....Executives know what needs to be done and even how to do it. Nonetheless, they are unable to lead change effectively. Explaining the sources of this paradox and offering a practical way to resolve it are the purposes of this book. Leading Change is divided into two parts within which OToole addresses three related questions: What are the causes of resistance to change? How can leaders effectively and morally overcome that resistance? Why is the dominant philosophy of leadership, based on contingency theory, neither an effective nor a moral guide for people who wish to lead change?

PPT

9 58 . , . , . .