Возможности анализа потребителей лекарственных препаратов в рамках постоянного проекта

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Возможности анализа потребителей лекарственных препаратов в рамках постоянного проекта MMI Украина. 15 мая 2008 года. MARKETING & MEDIA INDEX УКРАИНА 200 8 АНАЛИЗ ПОТРЕБИТЕЛЕЙ ВЫБОР МЕДИА. старт проекта. 1998 год. с 1998 года. более 200 000 интервью. - PowerPoint PPT Presentation

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  • 1998 200 000 1998

  • MMI 2008 : 12 65 ( 50 000+): , , , ( : ). 77 : 5 000 (20 000 ): 4 : ( ), ( ). : 1 . , /; 2 . ( ). :

    (1 )1 -25 15 (2 )1 -25 15 (3 )1 -25 15 (4 )1 -25 15

  • ?

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    15- c MMI 2008

  • , .-. , , , , , 300 21

  • , 13%, 2 152 , 11%, 1 787: , 50000+, 16-65 MMI 2007/4

    : 6 ? 6 ?

  • . . / % / % : , 50000+, 16-65 MMI 2007/4

    Aff.IndexAff.Index

  • : ? 6 ? , MMI 2007/4

  • n= 258n= 255n= 130n= 124n= 96n= 36n= 23: ?, %MMI 2007/4

  • . MMI 2007/4

  • . : ?

    ?

    6 ., ?MMI 2007/4

  • . MMI 2007/4

    CoverCvr.%Table % CoverConv.Index1708,195,611,0100 1672,093,611,0100 /1587,988,910,91001461,681,811,7107 1390,277,812,6115 1313,573,512,01091295,972,511,2103 1033,857,912,9118 602,833,712,5114346,319,413,7125Internet322,918,112,8117110,16,211,3104

  • MMI 2007/4

  • Affinity.IndexRow% Weighted: MMI 2007/4

  • ( 20) MMI 2007/4

    % 16-65 % 25-65 CoverCvr.%Table % CoverConv. IndexCoverCvr.%Table % CoverConv. Index / 252.8614.213.5124143.6214.017.7121175.679.814.813597.419.518.3124 123.276.912.211174.067.215.810868.293.811.710740.143.915.8108 60.443.419.517828.922.821.214415 44.412.511.910933.153.221.1144 35.882.014.913622.622.219.113032.061.812.31122.080.28.759 18.671.010.09114.581.413.290 16.350.98.98110.411.010.97415.050.824.12204.390.422.7155 -12.600.712.91185.940.612.183 9.920.620.11846.750.727.21858.640.513.21204.630.519.2131

  • ( 20) MMI 2007/4

    % 16-65 % 25-65 CoverCvr.%Table % CoverConv. IndexCoverCvr.%Table % CoverConv. Index217.5712.212.6115137.9313.517.4119197.8211.115.3140145.0814.217.0116!165.759.313.7126114.2111.217.1117 144.348.110.89978.457.714.196 95.655.412.111168.656.718.0123 90.145.012.911854.325.318.712765.813.711.710733.523.313.189TV-51.152.99.08232.643.213.79349.112.79.68832.213.114.39748.612.78.9815.900.617.812146.282.622.120231.203.025.61747+740.902.310.09225.892.512.786 . 39.922.214.012831.053.019.0129 34.811.915.614217.641.720.914232.611.810.6974.630.514.498

  • ( 20) MMI 2007/4

    % 16-65 % 25-65 CoverCvr.%Table % CoverConv. IndexCoverCvr.%Table % CoverConv. Index127.937.218.016594.519.220.3138 92.475.217.716274.427.319.013091.255.112.411478.197.615.6106 52.412.915.313942.054.118.0123 40.572.317.115628.622.820.2138. 39.572.216.114724.242.418.4125 35.862.013.81264.710.529.6202 35.612.017.215828.272.822.1151Cosmopolitan32.621.812.911817.211.717.0116 31.31.811.210322.612.224.7168 ''''30.721.717.816229.242.919.1130 30.581.713.312229.412.916.3111. 26.491.521.619822.002.122.1151 25.61.434.131216.511.636.2246Burda24.61.413.812623.292.317.0116

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