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Contents 1. 2. 3. 4.

II. SWOT 1. SWOT 2.

III. 1. 2. Target Audience 3.

I. 1. 2. 3. 4.

, , TV !

: Cable TV I. 1. 2. 3. 4.

!1. TV 74%

2. 2005

3.

? I. 1. 2. 3. 4.

2002 3 3 . 160 ,

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1. : 2. : sky choice)-> 3. : , KTF Fimm ) 4. 160 5.

TV ? I. 1. 2. 3. 4.

1 a. Cocoon -PC () (Cocoon:) - '' " "

b. TV ( ) TV

1 I. 1. 2. 3. 4.

2a.

:, : . . 2003

2 I. 1. 2. 3. 4.

2a.

:, : . . 2003

3 I. 1. 2. 3. 4.

2a.

:, : . . 2003

4 I. 1. 2. 3. 4.

2b.

-> , . 68%24.4%Sky On 7.6% 4.8%

:, : . . 2003

5 I. 1. 2. 3. 4.

2c.

-> 50.8%, 10.4% , .[1]

:, : . . 2003 needs .

Strength II.SWOT 1. SWOT 2. SWOT 1.

2. , WeaknessOpportunityThreat1. ( )2. 97%

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II.SWOT 1. SWOT 2. 1 TV .

2. .

3. ., .

( TV ,, ) .

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II.SWOT 1. SWOT 2. 2

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. .

III. 1. 2. Target 3.

2006 250 1. .

2. .

Target Audience III. 1. 2. Target 3.

Target 1

Target Audience III. 1. 2. Target 3.

Target 2

1 2 . . TV . . , . . , . . .

III. 1. 2. Target 3.

1

, .( .)

: .

III. 1. 2. Target 3.

2

(Sky Choice, Sky Touch) (, ) ( Fimm , , )

3. :

.

.

III. 1. 2. Target 3.

3 .

->Benefit : .->Promise&Support .1. , .2. , .