한식당 해외진출 가이드 - 싱가포르편

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. Thai Express ........................................................................................................................................... 173

. AJISEN ....................................................................................................................................................... 175

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. Crystal Jade & BBQ .................................................................................................... 188

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. SWOT ....................................................................................................... 198

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Template .............................................................................................. 507

Template .................................................................................. 510

Questionnaire............................................................................................. 511

FGI .............................................................................................................. 541

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11

.

1.

.

, .

- , , ,

, .

, ,

.

.

,

, ,

, ,

12

2.

.

1)

WK Marketing Group GH Korea Global Network

.

.

(, 40)

(30)

2)

.

, , .

(500 )

Focus Group Interview(2 :20-34 / 35-49 )

.

, , , ,

(51 41 )

(7)

.

1)

, , SWOT .

, , ,

,

.

13

.

2)

,

.

3)

.

.

4)

- -

.

.

1)

, , / .(3)

2)

,

3)

.

14

4)

.

17

.

1.

.

1)

63 ,

.

,

63 .

, , , .

[ -1]

[ -2]

18

[ -1]

(The Republic of Singapore)

( 84, 9, 1 94)

712.4(2010) : 605.5

5,076,700

(2010)

: 3,230,700 : 541,000 () : 135,000

13,509

(2009 )

+ : 1,724

: 11,785

74.5% 13.6% 8.9% 3.04%

42% 15% 10%

5% 5% 4%

19%

GDP GDP 303,652.2( SG$)/1 GDP 59,813(SG$)

(2008 USG$ 1 = SG$1.5

11~1 , 31.7, : 25.0 : 1,921 ( 2) : 70% (2009, Yearbook of Statistics Singapore, 2010)

(Net migration rate)

1,000 22.00(2010) (* 1000 -0.33 (2009 ))

*Source : Singapore Statistics(2011 6)

(704km, 1.13) 448(

361) ().

191, 119.

100% , (, ,

, ) 60% .

, , ,

, 2 .

1 GDP USG$ 30,000(2006) .

15 (06 USG$ 5,060, 12).

(ASEAN : The Association of Southeast

Asian Nations) ,

.

IT, BT, , .

,

.

.

19

.

2)

19 1965

.

( 74.7%, 13.6%, 8.9%, 2.8%)

.

(Housing Development Board)

90%

.

(, , )

,

.

[ -3] [ -4]

* 1959

.

* 5 , , , ,

5 .

* ,

.

' ' (, Pu

Luo Chung) , 13 (Tri Buana,)

(Singapura : )

.

19 1819 1

(Sir Thomas Stamford Raffles)

20

.

1867

.

1962

, 2

.

1965 8 9 .

40 , (City in a Garden)

, *,

*

.

* :

.

* :

.

1987

,

, 1987 3 .

, 2000 8 Goh

Chok Tong .

* 2001 4 1 6

SG$ 500

SG$ 1,000 .

* .

* ( 8)

.

2010 1 135 507 .

74.7%, 13.6%, 8.9%, 2.8%.

21

.

2010 507 377 135

.

, , ( 74.7%, 13.6%,

8.9%, 2.8%)

, , .

(57%), (15%), (15%), (4%), (9%) .

, ,

.

.

*

1965

, ,

. .

* : 1959 1990

,

.

,

, 75%

. ,

.

(Housing

Development Board) 90%

.

* 2008 90.1%, 85%

(Housing Development Board)

.

* : .

,

.

22

, (Home Ownership Scheme) ,

.

, , (HDB, Housing Development

Board) , HDB .

1966

80%

.

99

. (CPF : Central

Provident Fund)

.

, 3

.

HDB(Housing Development Board)

, 10%

, .

5 ,

HDB(Housing Development Board) .

82% 18% .

.

(Condo) (Country Club), (Car)

3C (

Credit Card Cash 5C ).

23

.

.

(working language) ,

(, , )

.

.

()

95%

. (Singlish) .

, TV .

( )

.

-

,

. alcholic, bok-store,

alcohlic, book-stre, .

-

, l k

, .

Perak Road Pera Roh .

- lah

lah . No good, lah. 'Okay,

lah' .

- ~or not?

or not .

Hawker Center You want chicken rice, or

not?' .

24

-

. I go

tomorrow .

, , .

, , ,

(, , , )

1819 1 29 (Thomas Stamford Raffles)

, , , ,

, ,

, .

, .

, ,

( ) .

, ,

.

,

"Global City for the Arts",

"Renaissance City", "A Vibrant Magnetic for International Talent"

.

National Heritage Board :

, .

* National Archives of Singapore , Singapore Art Museum, Asian

Civilizations Museum Singapore History Museum .

25

.

National Art Council : ,

.

* ,

.

,

Singapore Arts Festival : 1977 , 1999

.

* Chinese Cultural Festival, Theatre Works Ltd.(), Singapore Dance

Theatre, Singapore Symphony Orchestra, Singapore Chinese Orchestra

, .

Esplanade - Theatre on the Bay : 3 5

, 2002 10 .

: Singapore Indoor Stadium(12,000),

Singapore International Convention & Exhibition Centre(12,600), World Trade

Centre Harbour Pavilion(6,000), Raffles Ballroom(3,200), Kallang

Theatre(1,744), Victoria Concert Hall(940) .

, ( ), (,

, ) .

ex. SG$118 ,

SG$590 12 ,

SG$2900 ,

SG$500( 43)

26

: 13,500 .

: 1,800

1 : 10,000

: 1,700

[ -2] ()

52 10 422,740 56 337,023

87 17 55,129 107 52,127

44 15 11,646 55 10,804

Total 183 42 489,515 218 399,955

*Source : KOTRA : 2011 ,

(20010 12 )

[ -3]

KOTRA, , ,

, , (), , , LG,

, , , , ,

LG, LG, , , ,

E&C, (), , , GS

, , ,

, SK, , , ,

,

SK,

*Source : KOTRA, : 2010 , .

: 1963

. ()

- : 71B Tanjong Pagar Road #03-01 S(088492)

- : 6299-8966.

: 1997 10

2002 9 .

( / )

- : 16 Raffler Quay #11-01 Hong Leong Building

- : 6220-2220

27

.

- ( , 1,300)

: 45 Thomson Road,( 4 : , 5 : )

: 6252-8302

- ( , 50)

: 190 Macpherson Road Wisma Gulab Bldg #03-08 Sg 348548

: 6749-5490

- ( , 150)

: 165 Sims Avenue 6 Harvest Care Centre Singapore 387606

: 6337-5396

- ( , 250)

: 53 Cantonment Road, Singapore 089753

: 6227-7342

- ( , 200)

: 18 Boon Lay Way #10-127 TradeHub 21 Singapore 609966

: 6467-4476

- ( , 150)

: 500 Upper Bukit Timah Road, Singapore 678106, Salvation Army Church

: 6462-0657

- ( , 500)

: Cathederal of Good Shepherd A Queen Street singapore 188533

: 334-0105

- ( 70)

: Leow Shi Association Bldg, 2nd Floor 24 Lorong 29, Geylang Singapore 388073

: 6842-2005

- ( 30)

: No 9 Lorong 35 Geylang 5th Floor, Singapore 387941

: 6842-6477

: 1993 3

.

: 71 Bukit Tinggi Road, Singapore 289759

: 6741-0778

: / : / : 81(1-6)

- (1973 ) : 400.

( : 350, : 50)

28

3)

2001 2008

.

, 2010

GDP 13~15% .

[ -5] ( GDP) : 10 USG$

*Source : 2010

2010 3 GDP 10.6%

19.5% 2 .

8.1%,

18.1% .

2010 1.7% GDP ,

.

[ -4] GDP

2009 4 2009

2010 1

2010 2

2010 3

(%)

GDP 3.8 -1.3 16.9 19.5 10.6

3.5 -1.5 32.2 39.4 12.9

3.7 -1.4 11.4 11.8 10.1

- 2.0 -1.5 7.6 11.1 8.1

- 5.4 5.0 7.3 16.0 18.1

*Source : KOTRA, Singapore , 2010

29

.

.

1970

, 1980 , ,

. , ,

.

. ,

,

.

,

.

.

GDP 3.6 40% ,

.

, , ,

(Source : )

5 45

1/5 .

2009 2,587 TEU ( 1).

* 2009 : 1 / 2 / 3 / 4 / 5

85 5

(60, 200 )

* : 64 , 169 , 2,854 , 2

( 3).

- , , , 5 .

- 2009 4 110 ( 4).

- SG$1(US $ 670) ,

.

30

2 1,000

,

.

,

.

2010 ,

1

.

2010 , 7

100 , 8

.

20%

GDP 68.8% , 19.4%,

5.1%, (2008 ).

,

.

, ,

.

,

, .

[ -5] (%), 2008

31.4 20.9 19.6 17.1 10.7 2.2 3.5 13.4 14.7 10.3

*Source : KOTRA, Singapore . 2010

(Temasek) 100%

SingTel(), DBS(), PSA(), Singapore

Airlines(), Keppel( ), MediaCorp()

,

.

31

.

(GLS : Government

Linked Companies) 1,000 .

, .

,

, , , ,

.

, , 7,000

GDP 40%

90% .

[ -6]

1 World Bank

Doing Business 2009

2 : 3 : 4 :

:

:

23 :

2 IMD

World Competitiveness

Report

1 :, 3 :

:

31 :

2 Heritage Foundation

Index of Economic Freedom

1 :, 3 : 4 :

*Source : KOTRA, Singapore 2009

32

.

1)

.

2009 .

2010

.

[ -7]

Year $ billion SG$billion % Growth

2009 3.3 4.8 4.9%

2010 3.4 5.0 4.6%

2011 3.6 5.2 4.4%

2012 3.7 5.4 4.2%

2013 3.9 5.6

5.9

4.0%

2014 4.0 3.9%

(CAGR) : 200914 4.2%

*Source : . 2010

[ -6]

* (CAGR : Compound Annual Growth Rate)

* , ,

*Source : . 2010

33

.

73.7%

, .

( 56.1%, 62.8%)

.

.

[ -8]

*Source : KOTRA, Singapore

2009 1 (GNI : Gross National Income)

USG$35,873 .

2007 GNI USG$20,956 2009 USG$35,873 ,

.

[ -7] 1 GNI

*Source : World Bank Data. 2010

2002/2007 (Average Annual Change)

4.9% .

Per Cent

Singapore Hong Kong Japan SouthKorea Taiwan United States France

25-64 62.6 60.7 61.3 56.6 57.4 68.6 64.9

25-39 73.7 75.5 62.8 56.1 70.1 70.3 70.2

40-49 64.2 60.7 70 62.9 60.5 74.2 75.7

50-54 57.4 48 67 57.4 44.5 71.7 71

55-59 42.9 33.5 58.4 48.1 28.5 63.4 51.8

60-64 25.2 13.1 39 42.9 17.7 44.3 15.2

Females

0

10,000

20,000

30,000

40,000

50,000

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009

34

[ -9]

Type of Goods and Services Average Annual Change(%),

2002/03 2007/08 Distribution(%)

2002/03 2007/08

Total(excluding imputed rental) 2.7 --

Total(including imputed rental) 3.3 100.0 100.0

Food and Food Serving Services1/ 3.5 21.3 21.6

Food and Non-Alcoholic Beverages 1.5 8.9 8.1

Food Serving Services* 4.9 12.5 13.5

Clothing and Footwear 2.4 3.4 3.3

Housing and Related Expenditure 5.0 24.6 26.6

Housing and Utilities 7.0 18.8 22.4

Imputed Rental of Owner-Occupied Accommodation 6.9 11.9 14.2

Furnishings, Household Equipment and Routine Household Maintenance -2.9 5.8 4.3

Health 5.8 4.7 5.3

Transport 2.5 16.4 15.8

Private Road Transport 3.1 12.0 11.9

Public Road Transport 1.1 4.0 3.6

Communication 4.1 4.6 4.8

Recreation and Culture -3.1 12.0 8.7

Educational Services 3.8 5.2 5.3

Others2/ 7.8 8.5

*Source : , 2007.08 . 2009.12

*Food Serving Service , , .

10~30%

( 2010 1 8%).

[ -8] n=500, %

*Source : WK / GH Korea Survey & Analysis(2010.10)

35

.

2) Trend

(Well-being), (LOHAS : Lifestyles Of Health And Sustainability)

.

63%

,

.

[ -9] 2010 Top 10

*Source : InSing.com 2010.1.7

,

. .

-

.

-

,

.

-

The Biggest Loser

.

36

,

.

,

.

-

,

.

-

. ,

,

.

-

(Jamie Oliver) TV

.

-

.

.

,

.

- .

.

- .

,

.

.

-

3

Food for Thought

.

37

.

63%

( 29%,

34%).

[ -10]

*Source : (AC Nielsen Research CATI Omnibus, Singapore) 2005 6

( )

* %

(76%) , (PMEBs,

73%), (64%), (58%), (52%) .

[ -11]


( )

*PMEB Professionals, Managers, Executives and Businessmen

?

52%

58%

64%

73%

76%

?

38

70%

60%

52%

34%

33%

60%

54%

46%

21%

22%

()

()

( 70%)

( 60%).

[ -12]


( )

2005 K-Pop,

,

.

K-Pop

K-Pop .

K-Pop , ,

.

K-Pop Talent Contest

2008 K-pop

Contest .

120 .

4

5 10 60 .

/

39

.

[ -13]

Crystal Jade Korean Ginseng Chicken & BBQ


.


, ,

.

[ -14] Crystal Jade

Crystal Jade

40

Fair Price

- 3 (, , )

,

.

[ -15] Fair Price [ -16] /

[ -17] Fair Price

Fair Price CJ

- CJ .

- : , , , , , ,

- CJ Cooking Tips

.

[ -18] CJ

41

.

( Street )

- .

- .

- , , ,

.

[ -19]

- (7/11) a caf la TOP2

.

- a caf la

.

[ -20]

a caf la

42

.

1)

.

, ,

, .

, .

,

, .

. ,

.

, SG$2~3( 1,500)

. ,

.

(mee)

,

.

.

,

.

[ -21]

[ -22]

[ -23]

43

.

2)

.

.

(Hawker center)

(Food Court) .

(Hawker center)

.

, ,

.

(Hawkers Center)

( ).

.

,

.

.

[ -24]

: SG$4 ~$6( 3,000 ~5,500 )

: , , , , , , , ,

10

: Self-Service

44

(Food Court)

(Food Court)

.

(Food Court)

,

.

.

.

.

.

[ -25]

45

.

3) (Halal Food)

15~20%

, 1 .

.

,

.

(Halal food)

.

, ,

.

.

14.9%

.

.

(Halal, )

, (, , ) .

[ -10]

3,105,748 100%

1,032,879 33.3%

569,244 18.3%

457,435 14.7%

339,149 10.9%

157,854 5.1%

10,891 0.7%

527,553 17.0%

*Source : census of population 2010

*15

46

.

.

.

[ -26] BBQ

(SINGAPORE HALAL MARK)

(Haram) (Halal) Halal

.

(Haram : ) : (, , ,

, )

(Halal : ) : (, ,

, , )

[ -27] SINGAPORE HALAL MARK

47

.

SINGAPORE HALAL MARK

2007 1 , .

2010 , .

,

.

( : www.singaporehalaldirectory.com).

[ -28] SINGAPORE HALAL

* (www.singaporehalaldirectory.com)

-

, ,

.

- .

(haram)

.

-

,

.

-

,

.

48

- . ,

.

- .

-

,

.

-

, ,

.

-

.

- , , , ( : Haram)

.

-

.

.

,

-

,

.

- ,

.

-

.

.

.

-

.

49

.

(Muis halal Certification Process)

.

[ -29]

[ -30]

Address : Halal Certification Strategic Unit Majlis Ugama Islam Singapura Singapore

Islamic Hub 273 Braddell Road Singapore 579702

Tel :(65) 6256-8188

Fax :(65) 6259-4733

Email : [email protected]

URL : www.muis.gov.sg / www.halal.sg

* Source : Majlis Ugama Islam Singapura, 2010.

50

.

1)

28

[ -31]

- District 1 ~ 8 & (City & South West)

- District 9 ~ 10 //(Orchard /Tanglin / Holland)

- District 11 & 21 //(Newton / Bukit Timah / Clementi)

- District 15 ~ 16 (East Coast)

- District 17 ~ 18 / (Changi / Pasir Ris)

- District 19 ~ 20 /(Serangoon / Thomson)

- District 22 ~ 24 (West)

- District 25 ~ 28 (North)

District 1~15, 21 (Condo)

(House) (Private Residential Property)

, HDB District 16~28

.

District 1~8 ,

. District 9~11

District 15 (East Coast)

,

.

51

.

, (Central),

(West), (North), (North East), (East)

(Central) .

[ -32]

*Source : WK / GH KOREA Survey & Analysis(2010.10)

52

(Central)

, , ,

.

[ -33] (Central)


(Orchard Road)

30

. MRT 3

. ,

2km 30 .

MRT (Orchard), (Somerset),

(Dhoby Ghaut) .

,

,

,

,

, .

30

SG$30,000~40,000 ( , , ,

).

53

.

[ -11]

260 Orchard Road#05-02B The Heeren

181 orchard road#08-04/05

Crystal Jade Korean Ginseng

Chicken & BBQ 176 Orchard Road, Singapore


[ -34]

*Source : (www.google.com)

[ -35]

*Source : WK / GH KOREA (2010.10)

(Esplanade)

, ,

,

.

, MRT (City

Hall) (Raffles road) 10

.

100 ,

SG$25,000~30,000 ( , , ,

).

54

[ -12]

8 Raffles Ave. Esplanade Mall#01-13A/B


[ -36]


(Tanjong Pagar)

,

.

(Tanjong Pagar) MRT ,

, , .

[ -13]

336 Tanjong Katong Road, Singapore 437109

26 Tanjong Pagar RoadS(088449)

12 44/46 Tanjong Pagar Road Singapore 088465

TANJONG PAGAR PLAZA #01-36

57 TANJONG PAGAR TRAS STREET #01-01

Tanjong Pagar Road Singapore 088465


[ -37]


55

.

(Dempsey Hill)

,

.

.

,

, ,

.

MRT

. 10

,

.

17 , 27 , 5

.

[ -14]

Blk 18C Dempsey Road S 249675


[ -38]

*Source : (www.dempseyhill.com)

(Novena)

MRT

.

5 MRT (Novena)

2008 11 , 110

20~40 , , .

56

2 145 ,

, .

[ -15]

10 Sinaran Drive #03-33 Square2


[ -39] 2


(Clarke Quay)

,

, ,

.

.

.

(Clarke Quay) MRT ,

.

[ -40]


57

.

(Holland Village)

.

, ,

.

, ,

, .

.

MRT (Buona Vista) ,

,

, ,

.

MRT ,

(East West Line), (South North Line), (North East Line) MRT

30

.

[ -16]

20 Lorong Mambong, Holland Village


[ -41]


58

(West)

,

.

.

MRT (Boon Lay), (Jurong East) , ,

, .

[ -42] (West)


(West Coast)

,

.

, .

(Harbour Front) MRT

,

.

[ -17]

1 27 West Coast Highway#01-18/19 Yess Centre

63 JURONG WEST CENTER #03-37


[ -43]

*Source : WK / GH KOREA (2010.10)

59

.

(East)

, .

.

.

(Katong) ,

( ) .

MRT (East-West Line) (Paya Leba), (Eunos),

(Bedok), (Tanah Merah) .

[ -44] (East)


(Katong)

,

.

,

.

MRT (Paya Leba) (Eunos)

.

, , , ,

.

60

[ -18]

222 East Coast Road S 428919

2 1018 East Coast Parkway #02-01 S(449877)

14 Scotts Road, #01-21 Far East Plaza

bQ korea 70-74 Telok ayer street #01-01 Far East Square

S048458


[ -45]


(North)

. ,

, (West)

.

MRT (North South Line) , (Ang Mo Kio),

(Kranji) .

28

5 4,000 .

.

[ -46] (North)


61

.

2.

500 .

18~59 500

1:1 , 2010 10 4 11 5 .

( , , ,

, , , ,

), ( , ,

, , , , ,

, ), ( ,

, , ,

, , , , ,

, , , ,

, , ).

1, 2, 3

- , , , ,

1, 2, 3 , 1 ,

1+2+3 .

) 00 ? 3

(1 : 2 : 3 : )

1. 2.

3. 4.

4

- 4 1. 2.

3. 4.

.

- 3. , 4.

1, 2, 3, 4 4

.

62

) ?

1. 2.

3. 4.

( )

( )

( )

( )

( )

( )

SG$ , SG$ 2011 3 10 ,

882

63

.

.

.

(Sakae Sushi), (Crystal Jade), (Swensens),

(Thai Express), (Ajisen) .

.

[ -19]

(Sakae Sushi) 37

(Ajisen) 18

(Ichiban boshi) 8

(Crystal Jade) 26

(Blue Ginger) 1

(Thai Express) 20

(Lerk Thai) 12

(Swensens) 25

(Fish n co) 16

(Jacks Place) 14

(Delifrance) 7


(Central) ,

.

[ -20]

(Sakae Sushi)

(Thai Express)

(Ajisen)

(Central) 16 12 8

(West) 6 2 3

(East) 7 2 3

(North) 8 4 4


64

.

*

(* : ,

.)

(32.3%)

.

(13.2%), (12.8%), (10.0%) .

5.4% 6 (74.5%), (13.6%),

(8.9%) , , , ,

5 .

, , , , ,

, (Nasi lemak), (Mee Siam), .

[ -47]

65

.

[ -48]

(n=500, %)


66

9, 17 . ,

18

~24 .

[ -21]

(n=500, %)

18~19

20~24

25~29

30~34

35~39

40~44

45~49

50~54

55~59

( ) (500) (254) (246) (50) (62) (56) (65) (63) (51) (56) (52) (45)

17.0 15.7 18.3 10.0 27.4 19.6 18.5 11.1 17.6 16.1 13.5 17.8

6.8 8.3 5.3 8.0 8.1 0.0 7.7 3.2 5.9 8.9 7.7 13.3

6.6 5.9 7.3 8.0 3.2 0.0 9.2 15.9 7.8 1.8 9.6 2.2

5.4 5.5 5.3 0.0 1.6 1.8 9.2 3.2 9.8 8.9 5.8 8.9

3.2 2.4 4.1 4.0 3.2 7.1 6.2 3.2 2.0 1.8 0.0 0.0

3.2 2.8 3.7 2.0 3.2 5.4 3.1 4.8 3.9 0.0 5.8 0.0

3.0 3.9 2.0 4.0 3.2 1.8 3.1 1.6 0.0 3.6 7.7 2.2

2.0 1.6 2.4 2.0 1.6 1.8 1.5 4.8 5.9 0.0 0.0 0.0

2.0 0.8 3.3 0.0 4.8 3.6 0.0 0.0 3.9 1.8 3.8 0.0

2.0 2.4 1.6 0.0 1.6 0.0 1.5 4.8 0.0 1.8 5.8 2.2

2.0 3.1 0.8 0.0 3.2 1.8 3.1 3.2 3.9 1.8 0.0 0.0

1.8 2.4 1.2 0.0 1.6 3.6 1.5 3.2 2.0 1.8 1.9 0.0

1.6 0.8 2.4 4.0 3.2 0.0 0.0 0.0 2.0 0.0 1.9 4.4

1.6 0.8 2.4 0.0 0.0 3.6 3.1 1.6 2.0 0.0 1.9 2.2

/ 1.6 1.6 1.6 0.0 3.2 3.6 0.0 0.0 0.0 1.8 1.9 4.4

1.6 0.8 2.4 2.0 0.0 1.8 0.0 1.6 2.0 3.6 3.8 0.0

1.4 0.4 2.4 4.0 1.6 1.8 0.0 1.6 0.0 1.8 1.9 0.0

1.2 0.8 1.6 0.0 0.0 3.6 1.5 0.0 0.0 3.6 1.9 0.0

1.2 1.6 0.8 2.0 3.2 0.0 0.0 1.6 0.0 0.0 0.0 4.4

1.2 1.6 0.8 2.0 0.0 0.0 1.5 0.0 2.0 3.6 0.0 2.2


67

.

(10.4%),

(5.0%) .

[ -22] 5

(n=500, %)

1 (10.4%) (5.0%)

2 (4.6%) (4.0%)

3 (3.4%) (2.6%)

4 (3.0%) (2.4%)

5 (2.2%) (2.2%)


, , , , ,

5

5

. .

[ -23]

Traditional

Affordable

Healthy

Nutritious

Simple

Unique

Family-oriented

Fresh

Clean

Creative

Reliable

Strong

Friendly

Modern

Fast

Stylish

Diverse

Universe

Convenient

Plentiful

Courteous

Luxurious

Confortable


68

, , , ,

.

[ -24] 5


69

.

[ -49]

(, n=500, %)


70

%

% .

, (Traditional) 4.4%

.

[ -25]

(, n=500, %)


71

.

,

.

. , ,

,

.

. (Healthy), (Fresh), (Clean)

, (Fast), (Nutritious),

(Courteous) .

,

,

.

,

,

.

[ -50]

(n=500)


72

,

.

.

- : ,

- : , ,

,

, .

.

,

, , , .

, ,

, , .

, , , .

, 4

.

, , ,

.

, ,

, .

. , ,

.

73

.

[ -51] *

(n=500)

* * ,

. ,

.


74

3.

.

. ,

.

5.6%

71.4% .

80% 25~29 .

[ -52]

(n=500, %)


[ -26]

(n=500, %)

2

1

2

(254) 76.0 17.3 5.5 0.0 1.2 0.0 0.0

(246) 66.7 19.5 9.3 1.6 2.0 0.4 0.4

18~19 (50) 78.0 18.0 2.0 0.0 2.0 0.0 0.0

20~24 (62) 67.7 24.2 6.5 1.6 0.0 0.0 0.0

25~29 (56) 85.7 10.7 3.6 0.0 0.0 0.0 0.0

30~34 (65) 76.9 12.3 7.7 3.1 0.0 0.0 0.0

35~39 (63) 79.4 11.1 7.9 0.0 1.6 0.0 0.0

40~44 (51) 58.8 31.4 5.9 0.0 2.0 2.0 0.0

45~49 (56) 69.6 16.1 12.5 0.0 1.8 0.0 0.0

50~54 (52) 73.1 17.3 7.7 0.0 1.9 0.0 0.0

55~59 (45) 46.7 28.9 13.3 2.2 6.7 0.0 2.2

, (234) 64.1 20.1 11.1 1.3 3.0 0.0 0.4

, (41) 65.9 19.5 12.2 2.4 0.0 0.0 0.0

(225) 80.0 16.4 2.7 0.0 0.4 0.4 0.0

3000 - 3499 SGD (110) 65.5 17.3 12.7 0.9 2.7 0.0 0.9

3500 - 3999 SGD (47) 70.2 14.9 6.4 2.1 4.3 2.1 0.0

4000 - 4499 SGD (51) 58.8 31.4 9.8 0.0 0.0 0.0 0.0

4500 - 4999 SGD (37) 73.0 16.2 8.1 2.7 0.0 0.0 0.0

5000 - 5499 SGD (89) 70.8 22.5 3.4 1.1 2.2 0.0 0.0

5500 SGD (166) 79.5 14.5 5.4 0.0 0.6 0.0 0.0


75

.

71.4%, 5.8% .

SG$8.1, SG$12.9,

SG$44.9 .

[ -53] 1 (1 1 )

(n=500, %)


76

1 (1 1 )

1 SG$10 .(87.4%)

1 (87.4%) SG$10 64%

SG$10 36%

.

SG$10 .

1 SG$10 36% (12.6%)

.

[ -54] (1 1 )

(n=500, %)


77

.

[ -27] 1 (1 1 )

(n=500, %)

SGD 5 SGD 5 ~

9.9

SGD 10 ~

19.9

SGD 20 ~

29.9

SGD 30 ~

39.9

SGD 40 ~

49.9

SGD 50

(254) 40.2 46.5 8.7 2.8 0.8 1.2 0.0

(246) 47.2 41.1 8.5 1.2 1.2 0.4 0.4

18~19 (50) 50.0 42.0 4.0 2.0 2.0 0.0 0.0

20~24 (62) 35.5 58.1 1.6 4.8 0.0 0.0 0.0

25~29 (56) 44.6 37.5 14.3 1.8 0.0 1.8 0.0

30~34 (65) 26.2 56.9 13.8 1.5 1.5 0.0 0.0

35~39 (63) 39.7 47.6 7.9 1.6 1.6 0.0 1.6

40~44 (51) 49.0 35.3 13.7 0.0 2.0 0.0 0.0

45~49 (56) 46.4 39.3 8.9 0.0 0.0 5.4 0.0

50~54 (52) 53.8 34.6 9.6 1.9 0.0 0.0 0.0

55~59 (45) 55.6 35.6 2.2 4.4 2.2 0.0 0.0

, (234) 42.3 44.0 9.0 2.1 1.3 1.3 0.0

, (41) 48.8 34.1 14.6 0.0 0.0 0.0 2.4

(225) 44.0 45.3 7.1 2.2 0.9 0.4 0.0

3000 - 3499 SGD (110) 43.6 44.5 6.4 2.7 0.0 2.7 0.0

3500 - 3999 SGD (47) 48.9 42.6 2.1 4.3 2.1 0.0 0.0

4000 - 4499 SGD (51) 41.2 52.9 3.9 0.0 2.0 0.0 0.0

4500 - 4999 SGD (37) 45.9 43.2 5.4 2.7 2.7 0.0 0.0

5000 - 5499 SGD (89) 37.1 49.4 10.1 1.1 2.2 0.0 0.0

5500 SGD (166) 45.8 38.0 13.3 1.8 0.0 0.6 0.6


[ -28] 1 (1 1 )

(n=500, %)

SGD 5 SGD 5 ~

9.9

SGD 10 ~

19.9

SGD 20 ~

29.9

SGD 30 ~

39.9

SGD 40 ~

49.9

SGD 50

(254) 22.4 39.4 16.1 13.0 5.1 2.4 1.6

(246) 28.0 38.2 16.7 10.2 4.5 1.6 0.8

18~19 (50) 30.0 38.0 16.0 12.0 4.0 0.0 0.0

20~24 (62) 17.7 45.2 16.1 14.5 4.8 0.0 1.6

25~29 (56) 28.6 32.1 8.9 16.1 8.9 3.6 1.8

30~34 (65) 15.4 43.1 16.9 13.8 6.2 4.6 0.0

35~39 (63) 20.6 41.3 19.0 9.5 6.3 0.0 3.2

40~44 (51) 19.6 45.1 21.6 9.8 3.9 0.0 0.0

45~49 (56) 30.4 33.9 16.1 8.9 0.0 8.9 1.8

50~54 (52) 36.5 34.6 15.4 9.6 3.8 0.0 0.0

55~59 (45) 33.3 33.3 17.8 8.9 4.4 0.0 2.2

, (234) 25.2 41.9 14.5 10.3 4.7 2.6 0.9

, (41) 26.8 22.0 22.0 12.2 7.3 4.9 4.9

(225) 25.2 41.9 14.5 10.3 4.7 2.6 0.9

3000 - 3499 SGD (110) 24.5 40.0 20.0 9.1 2.7 3.6 0.0

3500 - 3999 SGD (47) 31.9 46.8 8.5 6.4 4.3 2.1 0.0

4000 - 4499 SGD (51) 29.4 39.2 17.6 7.8 5.9 0.0 0.0

4500 - 4999 SGD (37) 43.2 35.1 10.8 5.4 2.7 0.0 2.7

5000 - 5499 SGD (89) 16.9 36.0 15.7 21.3 6.7 1.1 2.2

5500 SGD (166) 22.9 38.0 17.5 12.0 5.4 2.4 1.8


78

68.4% .

,

12.2% .

11~ 2,

5~ 10.

2 5

.

[ -55]

(n=500, %)


[ -29]

(n=500, %)

(254) 11.8 66.9 21.3

(246) 12.6 69.9 17.5

18~19 (50) 14.0 76.0 10.0

20~24 (62) 8.1 62.9 29.0

25~29 (56) 14.3 69.6 16.1

30~34 (65) 7.7 63.1 29.2

35~39 (63) 7.9 79.4 12.7

40~44 (51) 11.8 72.5 15.7

45~49 (56) 8.9 67.9 23.2

50~54 (52) 11.5 75.0 13.5

55~59 (45) 31.1 46.7 22.2

, (234) 15.4 65.0 19.7

, (41) 4.9 73.2 22.0

(225) 10.2 71.1 18.7

3000 - 3499 SGD (110) 13.6 63.6 22.7

3500 - 3999 SGD (47) 8.5 59.6 31.9

4000 - 4499 SGD (51) 9.8 68.6 21.6

4500 - 4999 SGD (37) 13.5 67.6 18.9

5000 - 5499 SGD (89) 12.4 70.8 16.9

5500 SGD (166) 12.7 72.9 14.5


79

.

71.8% ,

7.8% .

[ -56]

(n=500, %)


[ -30]

(n=500, %)

(,

)

(254) 77.2 6.3 7.1 4.7 0.8 0.8

(246) 66.3 9.3 6.5 7.7 3.3 2.0

18~19 (50) 88.0 0.0 4.0 0.0 2.0 0.0

20~24 (62) 72.6 3.2 17.7 3.2 1.6 0.0

25~29 (56) 87.5 1.8 1.8 5.4 0.0 0.0

30~34 (65) 73.8 7.7 4.6 7.7 3.1 1.5

35~39 (63) 76.2 4.8 12.7 4.8 0.0 1.6

40~44 (51) 60.8 11.8 3.9 9.8 5.9 2.0

45~49 (56) 66.1 14.3 5.4 7.1 3.6 0.0

50~54 (52) 71.2 9.6 3.8 3.8 0.0 1.9

55~59 (45) 44.4 20.0 4.4 15.6 2.2 6.7

, (234) 64.5 13.7 6.4 6.8 2.6 0.9

, (41) 65.9 4.9 4.9 17.1 0.0 2.4

(225) 80.4 2.2 7.6 3.6 1.8 1.8

3000 - 3499 SGD (110) 65.5 10.0 7.3 4.5 4.5 0.9

3500 - 3999 SGD (47) 63.8 10.6 8.5 0.0 6.4 4.3

4000 - 4499 SGD (51) 72.5 11.8 3.9 9.8 0.0 2.0

4500 - 4999 SGD (37) 70.3 10.8 13.5 5.4 0.0 0.0

5000 - 5499 SGD (89) 68.5 7.9 7.9 10.1 2.2 1.1

5500 SGD (166) 80.1 3.6 4.8 6.0 0.0 1.2


80

, 42.6% ,

, 56.3% 18~24

.

25~44 50%

.

42.6%

4.4% .

,

.

[ -57]

(n=500, %)


81

.

[ -31]

(n=500, %)

(254) 43.3 26.4 13.0 13.8 3.1

(246) 41.9 23.2 18.3 13.0 3.3

18~19 (50) 18.0 66.0 4.0 6.0 2.0

20~24 (62) 24.2 48.4 3.2 11.3 12.9

25~29 (56) 57.1 21.4 7.1 14.3 0.0

30~34 (65) 50.8 4.6 21.5 15.4 7.7

35~39 (63) 50.8 23.8 14.3 11.1 0.0

40~44 (51) 54.9 17.6 17.6 9.8 0.0

45~49 (56) 44.6 14.3 30.4 10.7 0.0

50~54 (52) 42.3 15.4 11.5 26.9 3.8

55~59 (45) 37.8 13.3 33.3 15.6 0.0

, (234) 46.6 14.1 23.9 14.5 0.9

, (41) 56.1 14.6 22.0 2.4 4.9

(225) 36.0 37.8 5.8 14.2 5.3

3000 - 3499 SGD (110) 31.8 30.9 20.0 12.7 3.6

3500 - 3999 SGD (47) 31.9 23.4 21.3 19.1 2.1

4000 - 4499 SGD (51) 45.1 23.5 13.7 17.6 0.0

4500 - 4999 SGD (37) 24.3 35.1 21.6 13.5 5.4

5000 - 5499 SGD (89) 43.8 29.2 12.4 11.2 3.4

5500 SGD (166) 55.4 16.9 12.0 12.0 3.6


[ -32]

(n=500, %)

(254) 55.9 27.2 7.5 5.9 3.5

(245) 56.7 23.7 8.2 6.1 5.3

18~19 (50) 34.0 54.0 10.0 2.0 0.0

20~24 (62) 25.8 51.6 16.1 3.2 3.2

25~29 (56) 42.9 32.1 16.1 5.4 3.6

30~34 (65) 60.0 12.3 16.9 7.7 3.1

35~39 (63) 66.7 22.2 3.2 4.8 3.2

40~44 (50) 64.0 18.0 4.0 6.0 8.0

45~49 (56) 71.4 14.3 0.0 8.9 5.4

50~54 (52) 71.2 15.4 0.0 7.7 5.8

55~59 (45) 75.6 6.7 0.0 8.9 8.9

, (233) 78.1 9.0 0.9 5.2 6.9

, (41) 68.3 12.2 17.1 2.4 0.0

(225) 31.6 44.9 13.3 7.6 2.7

3000 - 3499 SGD (110) 51.4 32.1 3.7 6.4 6.4

3500 - 3999 SGD (47) 48.9 27.7 4.3 12.8 6.4

4000 - 4499 SGD (51) 60.8 31.4 2.0 3.9 2.0

4500 - 4999 SGD (37) 56.8 27.0 8.1 8.1 0.0

5000 - 5499 SGD (89) 51.7 29.2 10.1 4.5 4.5

5500 SGD (166) 62.7 16.3 12.0 4.8 4.2


82

36.6% ,

30.3% .

,

,

, 31%,

29.2% (SG$10~29.9) 23.4%,

(SG$30~49.9) 7.4%, 1% .

[ -58]

(n=500, %)


[ -33]

(n=500, %)

(Casual

Dining

SG$10~

29.9)

(Fast food)

(Casual

Dining

SG$30~

49.9)

(Fine

Dining)

(254) 42.5 40.6 8.7 5.9 2.0 0.4

(246) 41.5 41.1 8.1 6.9 2.0 0.0

18~19 (50) 40.0 38.0 4.0 16.0 2.0 0.0

20~24 (62) 35.5 51.6 6.5 6.5 0.0 0.0

25~29 (56) 44.6 37.5 12.5 3.6 1.8 0.0

30~34 (65) 29.2 47.7 9.2 12.3 1.5 0.0

35~39 (63) 36.5 46.0 9.5 4.8 3.2 0.0

40~44 (51) 47.1 35.3 9.8 5.9 2.0 0.0

45~49 (56) 46.4 35.7 8.9 3.6 3.6 1.8

50~54 (52) 55.8 30.8 5.8 3.8 1.9 0.0

55~59 (45) 48.9 40.0 8.9 0.0 2.2 0.0

, (234) 43.2 38.9 9.8 4.7 2.6 0.4

, (41) 41.5 39.0 7.3 9.8 2.4 0.0

(225) 40.9 43.1 7.1 7.6 1.3 0.0

3000 - 3499 SGD (110) 45.5 35.5 8.2 8.2 1.8 0.9

3500 - 3999 SGD (47) 27.7 57.4 6.4 6.4 2.1 0.0

4000 - 4499 SGD (51) 45.1 39.2 5.9 7.8 2.0 0.0

4500 - 4999 SGD (37) 45.9 37.8 8.1 5.4 2.7 0.0

5000 - 5499 SGD (89) 33.7 48.3 7.9 7.9 2.2 0.0

5500 SGD (166) 46.4 36.7 10.2 4.2 1.8 0.0


83

.

[ -34]

(n=500, %)

(Casual

Dining

SG$10~

29.9)

(Fast

food)

(Casual

Dining

SG$30~

49.9)

(Fine

Dining)

(254) 30.3 28.7 23.6 7.9 7.9 1.6

(246) 31.7 29.7 23.2 7.3 6.9 0.4

18~19 (50) 36.0 20.0 26.0 14.0 4.0 0.0

20~24 (62) 33.9 24.2 27.4 8.1 3.2 1.6

25~29 (56) 14.3 42.9 25.0 5.4 10.7 1.8

30~34 (65) 26.2 27.7 24.6 9.2 12.3 0.0

35~39 (63) 34.9 23.8 25.4 6.3 7.9 1.6

40~44 (51) 39.2 23.5 23.5 9.8 3.9 0.0

45~49 (56) 26.8 33.9 25.0 3.6 7.1 3.6

50~54 (52) 40.4 32.7 15.4 3.8 5.8 0.0

55~59 (45) 28.9 35.6 15.6 8.9 11.1 0.0

, (234) 32.5 30.8 19.2 7.3 9.0 0.9

, (41) 26.8 19.5 26.8 9.8 14.6 2.4

(225) 30.2 29.3 27.1 7.6 4.4 0.9

3000 - 3499 SGD (110) 36.4 26.4 22.7 8.2 5.5 0.9

3500 - 3999 SGD (47) 42.6 23.4 12.8 14.9 6.4 0.0

4000 - 4499 SGD (51) 27.5 37.3 19.6 7.8 7.8 0.0

4500 - 4999 SGD (37) 32.4 37.8 16.2 10.8 0.0 2.7

5000 - 5499 SGD (89) 28.1 23.6 34.8 1.1 10.1 1.1

5500 SGD (166) 26.5 31.3 23.5 7.8 9.0 1.2


,

, ,

(Key Buying Factor) .

[ -59]

(n=500, %)

* 1. , 2. , 3., 4. ,

3, 4 .


84

[ -35]

(n=500, %)

(252) 3.67 3.31 3.18 3.10 2.78 2.59 3.30 2.85 3.31 3.46 3.70

(240) 3.64 3.35 3.17 3.00 2.79 2.35 3.16 2.91 3.28 3.42 3.70

18~19 (50) 3.74 3.28 3.28 2.92 2.76 1.94 3.16 2.82 3.36 3.32 3.66

20~24 (62) 3.68 3.18 3.16 3.02 2.79 2.29 3.21 3.03 3.24 3.42 3.58

25~29 (54) 3.68 3.38 3.11 3.09 2.84 2.46 2.98 2.93 3.20 3.46 3.59

30~34 (64) 3.71 3.42 3.23 3.15 2.86 2.65 3.38 2.92 3.26 3.45 3.78

35~39 (63) 3.63 3.38 3.14 3.10 2.70 2.67 3.33 2.81 3.33 3.46 3.79

40~44 (51) 3.49 3.27 3.18 3.06 2.76 2.45 3.24 2.88 3.37 3.43 3.67

45~49 (56) 3.70 3.38 3.16 2.98 2.77 2.80 3.38 2.80 3.38 3.50 3.68

50~54 (50) 3.65 3.38 3.25 3.06 2.83 2.54 3.19 2.90 3.31 3.50 3.83

55~59 (42) 3.62 3.29 3.07 3.04 2.73 2.31 3.13 2.78 3.22 3.42 3.69

, (228) 3.62 3.36 3.18 3.12 2.76 2.63 3.25 2.85 3.32 3.47 3.74

, (41) 3.63 3.49 3.00 2.95 2.95 2.61 3.32 2.90 3.39 3.39 3.76

(223) 3.70 3.27 3.21 3.00 2.78 2.28 3.19 2.91 3.25 3.43 3.65

3000 - 3499 SGD (108) 3.71 3.25 3.25 2.94 2.54 2.26 3.12 2.80 3.16 3.32 3.64

3500 - 3999 SGD (46) 3.57 3.17 3.09 3.06 2.72 2.32 3.09 2.81 3.19 3.28 3.77

4000 - 4499 SGD (49) 3.67 3.31 3.25 2.88 2.88 2.10 3.33 2.80 3.29 3.43 3.76

4500 - 4999 SGD (37) 3.59 3.11 3.14 2.78 2.70 2.27 3.05 3.03 3.41 3.49 3.76

5000 - 5499 SGD (88) 3.74 3.53 3.25 3.15 2.94 2.53 3.30 2.90 3.35 3.48 3.69

5500 SGD (164) 3.61 3.37 3.10 3.18 2.87 2.78 3.31 2.93 3.36 3.54 3.69


50.4% .

50 60%

, 25~29

26.8% .

,

.

.

.

[ -60]

(n=500, %)


85

.

[ -36]

(n=500, %)

TV

(254) 49.2 17.3 11.8 12.6 3.1 3.1

(246) 51.6 13.4 12.6 8.9 8.1 2.4

18~19 (50) 46.0 14.0 14.0 22.0 2.0 0.0

20~24 (62) 54.8 11.3 9.7 9.7 6.5 3.2

25~29 (56) 37.5 8.9 12.5 26.8 8.9 3.6

30~34 (65) 49.2 18.5 6.2 13.8 6.2 1.5

35~39 (63) 47.6 15.9 14.3 7.9 4.8 9.5

40~44 (51) 49.0 21.6 13.7 3.9 3.9 2.0

45~49 (56) 62.5 14.3 10.7 5.4 5.4 0.0

50~54 (52) 46.2 19.2 17.3 5.8 7.7 1.9

55~59 (45) 62.2 15.6 13.3 0.0 4.4 2.2

, (234) 55.1 17.1 12.0 5.1 5.6 3.0

, (41) 34.1 24.4 17.1 14.6 4.9 2.4

(225) 48.4 12.0 11.6 16.0 5.8 2.7

3000 - 3499 SGD (110) 48.2 13.6 16.4 10.0 7.3 2.7

3500 - 3999 SGD (47) 55.3 4.3 17.0 10.6 4.3 4.3

4000 - 4499 SGD (51) 45.1 21.6 11.8 13.7 2.0 2.0

4500 - 4999 SGD (37) 51.4 10.8 13.5 10.8 5.4 2.7

5000 - 5499 SGD (89) 57.3 22.5 6.7 9.0 3.4 1.1

5500 SGD (166) 48.2 15.1 10.8 11.4 7.2 3.6


86

.

. 98.4%.

((74.5%), (13.6%), (8.9%)

+ / ) 10

.

,

.

, ,

.( )

,

.

[ -61]

(n=500, %)


87

.

10 3.9 .

SG$5,500

10 4.3 .

SG$4,500

~4,999 10 3.3 .

[ -37] 10

1 n=492, )

(492) 3.9

(252) 3.9

(240) 3.8

18~19 (50) 4.0

20~24 (62) 3.7

25~29 (54) 3.7

30~34 (64) 4.0

35~39 (63) 4.2

40~44 (51) 3.8

45~49 (56) 3.6

50~54 (50) 3.9

55~59 (42) 3.9

, (228) 3.9

, (41) 3.9

(223) 3.8

3000 - 3499 SGD (108) 3.6

3500 - 3999 SGD (46) 4.0

4000 - 4499 SGD (49) 3.8

4500 - 4999 SGD (37) 3.3

5000 - 5499 SGD (88) 3.8

5500 SGD (164) 4.3


88

1 34.4%

, , .

6.1%

(8.1%) .

[ -62]

( 1 n=492, %)


[ -38]

( 1 n=492, %)

Japanese Chinese Thai Indonesian Indian Korean Italian Vietnamese German

(252) 34.3 22.7 13.1 9.6 8.4 3.6 4.4 1.6 1.2

(240) 34.6 24.6 7.5 8.8 7.9 8.8 5.0 0.8 0.8

18~19 (50) 40.0 22.0 8.0 12.0 6.0 4.0 6.0 2.0 0.0

20~24 (62) 48.4 11.3 12.9 11.3 4.8 6.5 1.6 0.0 3.2

25~29 (54) 39.6 13.2 13.2 5.7 5.7 9.4 7.5 1.9 0.0

30~34 (64) 35.9 26.6 7.8 12.5 4.7 6.3 3.1 0.0 1.6

35~39 (63) 31.7 31.7 4.8 4.8 12.7 4.8 7.9 0.0 1.6

40~44 (51) 37.3 15.7 13.7 7.8 5.9 9.8 5.9 2.0 2.0

45~49 (56) 28.6 23.2 16.1 5.4 10.7 5.4 5.4 3.6 0.0

50~54 (50) 28.0 30.0 12.0 12.0 8.0 4.0 2.0 2.0 0.0

55~59 (42) 14.3 42.9 4.8 11.9 16.7 4.8 2.4 0.0 0.0

, (228) 28.9 29.4 10.5 7.5 9.6 6.6 3.1 0.9 1.3

, (41) 39.0 14.6 9.8 17.1 12.2 4.9 2.4 0.0 0.0

(223) 39.2 19.4 10.4 9.5 5.9 5.9 6.8 1.8 0.9

3000 - 3499 SGD (108) 39.8 12.0 16.7 7.4 11.1 7.4 3.7 0.0 0.0

3500 - 3999 SGD (46) 34.8 10.9 21.7 6.5 6.5 10.9 6.5 0.0 0.0

4000 - 4499 SGD (49) 36.7 18.4 4.1 20.4 12.2 2.0 4.1 2.0 0.0

4500 - 4999 SGD (37) 32.4 29.7 13.5 13.5 2.7 2.7 2.7 2.7 0.0

5000 - 5499 SGD (88) 29.9 32.2 8.0 4.6 6.9 2.3 8.0 3.4 4.6

5500 SGD (164) 32.9 30.5 5.5 9.1 7.3 7.9 3.7 0.6 0.6


89

.

71.8%

,

26.2% .

18~29

.

18~19 , 30%, 20~24 37.1%, 25~29 31.5%.

[ -63]

( 1 n=492, %)


[ -39]

( 1 n=492, %)

(,

)

(252) 25.4 23.0 22.2 7.9 6.7 6.0

(240) 27.1 27.1 15.4 10.4 4.6 5.0

18~19 (50) 18.0 30.0 28.0 12.0 4.0 2.0

20~24 (62) 12.9 37.1 12.9 12.9 6.5 1.6

25~29 (54) 9.3 31.5 27.8 14.8 5.6 5.6

30~34 (64) 31.3 21.9 20.3 7.8 3.1 7.8

35~39 (63) 33.3 22.2 20.6 4.8 6.3 1.6

40~44 (51) 33.3 21.6 7.8 7.8 5.9 9.8

45~49 (56) 33.9 14.3 17.9 7.1 8.9 10.7

50~54 (50) 28.0 26.0 22.0 4.0 6.0 6.0

55~59 (42) 38.1 19.0 11.9 11.9 4.8 4.8

, (228) 36.8 18.9 18.0 7.5 5.3 6.1

, (41) 29.3 24.4 14.6 7.3 7.3 4.9

(223) 14.8 31.4 20.6 11.2 5.8 4.9

3000 - 3499 SGD (108) 24.1 34.3 12.0 12.0 5.6 2.8

3500 - 3999 SGD (46) 30.4 15.2 21.7 10.9 2.2 0.0

4000 - 4499 SGD (49) 24.5 18.4 26.5 6.1 8.2 8.2

4500 - 4999 SGD (37) 24.3 24.3 32.4 8.1 0.0 5.4

5000 - 5499 SGD (88) 29.5 25.0 14.8 10.2 5.7 5.7

5500 SGD (164) 25.6 23.8 19.5 7.3 7.3 7.9


90

42.6% , 56.3%

,

40.4% .

18~24 50~58.1%

,

,

.

[ -64]

( 1 n=492, %)


[ -40]

( 1 n=492, %)

(252) 13.1 34.1 40.5 1.6 9.5

(240) 10.8 37.9 40.4 3.8 6.7

18~19 (50) 0.0 50.0 34.0 0.0 14.0

20~24 (62) 1.6 58.1 19.4 3.2 17.7

25~29 (54) 24.1 42.6 16.7 1.9 14.8

30~34 (64) 9.4 29.7 43.8 3.1 12.5

35~39 (63) 22.2 25.4 44.4 0.0 4.8

40~44 (51) 23.5 29.4 43.1 3.9 0.0

45~49 (56) 5.4 30.4 58.9 1.8 3.6

50~54 (50) 14.0 36.0 44.0 4.0 2.0

55~59 (42) 7.1 19.0 66.7 7.1 0.0

, (228) 16.7 20.2 58.3 3.5 0.9

, (41) 4.9 31.7 48.8 0.0 14.6

(223) 8.5 52.9 20.6 2.2 14.3

3000 - 3499 SGD (108) 7.4 46.3 37.0 3.7 4.6

3500 - 3999 SGD (46) 15.2 34.8 37.0 6.5 6.5

4000 - 4499 SGD (49) 16.3 30.6 49.0 4.1 0.0

4500 - 4999 SGD (37) 13.5 29.7 40.5 5.4 8.1

5000 - 5499 SGD (88) 10.2 34.1 45.5 0.0 9.1

5500 SGD (164) 13.4 33.5 38.4 1.2 12.8


91

.

(SG$10~29.9) 51.5%

.

(SG$10~29.9)(42.7%)

(37.8%) .

[ -65]

( 1 n=492,( 431), %)


[ -41]

( 1 n=492, %)

(Casual

Dining)

/

(Specialized

)

(Fast food)

(Luxury)

(252) 38.2 25.9 21.5 10.4 2.8 1.2

(240) 45.4 25.4 17.9 7.5 2.9 0.8

18~19 (50) 36.0 30.0 24.0 4.0 6.0 0.0

20~24 (62) 53.2 25.8 12.9 3.2 4.8 0.0

25~29 (53) 41.5 18.9 18.9 15.1 5.7 0.0

30~34 (64) 39.1 23.4 20.3 15.6 1.6 0.0

35~39 (63) 39.7 28.6 19.0 7.9 3.2 1.6

40~44 (51) 45.1 29.4 13.7 9.8 0.0 2.0

45~49 (56) 46.4 19.6 19.6 8.9 3.6 1.8

50~54 (50) 36.0 30.0 24.0 10.0 0.0 0.0

55~59 (42) 35.7 26.2 28.6 4.8 0.0 4.8

, (228) 37.7 27.6 21.1 9.6 2.6 1.3

, (41) 43.9 17.1 14.6 19.5 2.4 2.4

(222) 45.5 25.2 19.4 6.3 3.2 0.5

3000 - 3499 SGD (108) 39.8 24.1 24.1 7.4 3.7 0.9

3500 - 3999 SGD (46) 41.3 34.8 15.2 6.5 0.0 2.2

4000 - 4499 SGD (49) 28.6 30.6 30.6 8.2 2.0 0.0

4500 - 4999 SGD (37) 35.1 24.3 32.4 0.0 8.1 0.0

5000 - 5499 SGD (87) 44.8 26.4 11.5 13.8 1.1 2.3

5500 SGD (164) 47.0 22.6 16.5 10.4 3.0 0.6


92

1 (1 1 )

, 1 SG$10~19.9 .

, SG$10

.

,

1 .

[ -66] 1 (1 1 )

( 1 n=492, %)


[ -42] (1 1 )

( 1 n=492, %)

SGD 5 SGD 5 ~ 9.9SGD 10 ~

19.9

SGD 20 ~

19.9

SGD 30 ~

39.9

SGD 40 ~

49.9SGD 50

(252) 2.4 18.3 40.5 26.2 7.9 4.4 0.4

(240) 1.7 18.3 40.4 26.7 7.5 2.5 2.9

18~19 (50) 2.0 30.0 54.0 12.0 2.0 0.0 0.0

20~24 (62) 1.6 17.7 41.9 33.9 3.2 1.6 0.0

25~29 (54) 0.0 18.5 31.5 33.3 9.3 7.4 0.0

30~34 (64) 1.6 12.5 32.8 31.3 9.4 9.4 3.1

35~39 (63) 1.6 15.9 44.4 19.0 15.9 0.0 3.2

40~44 (51) 3.9 15.7 37.3 25.5 11.8 3.9 2.0

45~49 (56) 3.6 14.3 41.1 35.7 3.6 0.0 1.8

50~54 (50) 2.0 18.0 44.0 24.0 10.0 2.0 0.0

55~59 (42) 2.4 26.2 38.1 19.0 2.4 7.1 4.8

, (228) 2.6 17.1 38.2 28.1 8.8 3.1 2.2

, (41) 2.4 9.8 41.5 19.5 7.3 12.2 7.3

(223) 1.3 21.1 42.6 26.0 6.7 2.2 0.0

3000 - 3499 SGD (108) 1.9 21.3 51.9 18.5 4.6 0.9 0.9

3500 - 3999 SGD (46) 4.3 21.7 45.7 17.4 4.3 4.3 2.2

4000 - 4499 SGD (49) 6.1 24.5 36.7 20.4 6.1 2.0 4.1

4500 - 4999 SGD (37) 2.7 21.6 54.1 18.9 2.7 0.0 0.0

5000 - 5499 SGD (88) 0.0 15.9 30.7 35.2 11.4 5.7 1.1

5500 SGD (164) 1.2 14.0 34.8 32.9 10.4 4.9 1.8


93

.

4.

.

87.2%,

30.7% , 85.4% .

[ -67] [ -68]

(n=500, %) (n=500, %)


, 91.1%,

8.9%

46.9%, 53.1%.

45%

.

[ -69] ( ) [ -70] ( )

( n=436, %) ( n=64, %)


94

30~34 SG$3500~3999.

55~59 .

[ -43]

(n=500, %)

(254) 87.0 13.0

(246) 87.4 12.6

18~19 (50) 92.0 8.0

20~24 (62) 93.5 6.5

25~29 (56) 92.9 7.1

30~34 (65) 95.4 4.6

35~39 (63) 85.7 14.3

40~44 (51) 80.4 19.6

45~49 (56) 83.9 16.1

50~54 (52) 84.6 15.4

55~59 (45) 71.1 28.9

, (234) 85.9 14.1

, (41) 78.0 22.0

(225) 90.2 9.8

3000 - 3499 SGD (110) 77.3 22.7

3500 - 3999 SGD (47) 95.7 4.3

4000 - 4499 SGD (51) 84.3 15.7

4500 - 4999 SGD (37) 91.9 8.1

5000 - 5499 SGD (89) 89.9 10.1

5500 SGD (166) 89.8 10.2


(55 )

[ -44]

(n=500, %)

(254) 17.3 82.7

(246) 11.8 88.2

18~19 (50) 12.0 88.0

20~24 (62) 9.7 90.3

25~29 (56) 10.7 89.3

30~34 (65) 4.6 95.4

35~39 (63) 19.0 81.0

40~44 (51) 11.8 88.2

45~49 (56) 16.1 83.9

50~54 (52) 15.4 84.6

55~59 (45) 37.8 62.2

, (234) 20.1 79.9

, (41) 9.8 90.2

(225) 9.8 90.2

3000 - 3499 SGD (110) 13.6 86.4

3500 - 3999 SGD (47) 8.5 91.5

4000 - 4499 SGD (51) 21.6 78.4

4500 - 4999 SGD (37) 24.3 75.7

5000 - 5499 SGD (89) 13.5 86.5

5500 SGD (166) 13.3 86.7


95

.

20 93.2%, 89.8%

, 50 77.9%

. 73.4% 50 .

[ -71]

(n=500, %)


87% .

88.2%, 82.7% .

[ -72]

(n=500, %)


SG$3,500

~3,999 95.7% 91.5%

.

[ -73]

(n=500, %)


96

.

1. ,

2.

3.

4.

5. Ethnic food

6.

7.

8. ( )

47.7% ,

17.4%, 3.7% .

[ -74]

( n= 436, %)


97

.

[ -45]

( n=436, %)

,

Ethnic

food

,

(221) 47.1 18.1 15.8 4.5 6.3 3.6 2.3

(215) 48.4 16.7 13.0 8.4 6.0 3.7 2.8

18~19 (46) 56.5 19.6 6.5 4.3 6.5 6.5 0.0

20~24 (58) 41.4 24.1 17.2 1.7 3.4 3.4 6.9

25~29 (52) 28.8 28.8 21.2 7.7 5.8 1.9 5.8

30~34 (62) 46.8 12.9 16.1 8.1 11.3 3.2 1.6

35~39 (54) 61.1 7.4 9.3 7.4 7.4 1.9 1.9

40~44 (41) 48.8 19.5 17.1 4.9 4.9 2.4 0.0

45~49 (47) 48.9 14.9 19.1 8.5 2.1 2.1 2.1

50~54 (44) 47.7 13.6 18.2 4.5 9.1 4.5 2.3

55~59 (32) 53.1 15.6 0.0 12.5 3.1 9.4 0.0

, (201) 49.3 15.4 13.4 8.5 6.0 4.0 1.5

, (32) 43.8 15.6 21.9 12.5 0.0 6.3 0.0

(203) 46.8 19.7 14.3 3.4 7.4 3.0 3.9

3000 - 3499 SGD (85) 43.5 18.8 16.5 8.2 4.7 3.5 2.4

3500 - 3999 SGD (45) 40.0 24.4 20.0 2.2 6.7 4.4 2.2

4000 - 4499 SGD (43) 58.1 14.0 11.6 9.3 4.7 2.3 0.0

4500 - 4999 SGD (34) 50.0 20.6 8.8 2.9 8.8 5.9 2.9

5000 - 5499 SGD (80) 43.8 22.5 17.5 1.3 6.3 2.5 5.0

5500 SGD (149) 51.0 12.1 12.1 9.4 6.7 4.0 2.0


.

1.

2.

3.

4.

5.

6.

7.

8. ( )

43.8% ,

15.6% .

, ,

, ,

, , .

98

[ -75]

( n= 64, %)


[ -46]

( n= 64, %)

Ethnic food

(33) 36.4 21.2 24.2 9.1

(31) 51.6 9.7 3.2 9.7

18~19 (4) 50.0 0.0 25.0 25.0

20~24 (4) 25.0 0.0 0.0 25.0

25~29 (4) 50.0 25.0 0.0 0.0

30~34 (3) 66.7 33.3 0.0 0.0

35~39 (9) 55.6 33.3 11.1 0.0

40~44 (10) 40.0 10.0 30.0 0.0

45~49 (9) 22.2 22.2 22.2 22.2

50~54 (8) 25.0 0.0 25.0 25.0

55~59 (13) 61.5 15.4 0.0 0.0

, (33) 45.5 18.2 15.2 3.0

, (9) 44.4 11.1 11.1 22.2

(22) 40.9 13.6 13.6 13.6

3000 - 3499 SGD (25) 36.0 8.0 16.0 12.0

3500 - 3999 SGD (2) 100.0 0.0 0.0 0.0

4000 - 4499 SGD (8) 37.5 50.0 0.0 0.0

4500 - 4999 SGD (3) 66.7 0.0 33.3 0.0

5000 - 5499 SGD (9) 33.3 0.0 33.3 11.1

5500 SGD (17) 52.9 23.5 5.9 11.8


99

.

43.6% , 23.0%.

63.0%

, 11.0%

.

[ -76]

( n=427, %)


[ -47]

( n=427, %)

(33) 38.1 22.9 5.7 5.7

(31) 46.5 23.0 7.4 3.7

18~19 (4) 47.7 31.8 9.1 6.8

20~24 (4) 51.8 30.4 7.1 8.9

25~29 (4) 36.0 18.0 6.0 6.0

30~34 (3) 43.5 24.2 6.5 3.2

35~39 (9) 49.0 27.5 3.9 3.9

40~44 (10) 37.8 15.6 4.4 2.2

45~49 (9) 46.8 23.4 6.4 0.0

50~54 (8) 29.5 13.6 11.4 6.8

55~59 (13) 32.1 17.9 3.6 3.6

, (33) 42.2 25.1 6.4 4.8

, (9) 43.2 16.2 8.1 5.4

(22) 42.4 22.2 6.4 4.4

3000 - 3499 SGD (25) 36.8 14.7 3.2 4.2

3500 - 3999 SGD (2) 46.5 27.9 4.7 7.0

4000 - 4499 SGD (8) 37.5 22.5 0.0 2.5

4500 - 4999 SGD (3) 60.7 32.1 3.6 0.0

5000 - 5499 SGD (9) 33.8 15.6 9.1 0.0

5500 SGD (17) 47.2 29.2 10.4 8.3

*Source : WK / GH Korea Survey & Analysis(2010.10

100

[ -77]

( n= 73, %)


[ -48]

( n=73, %)

(33) 61.4 9.1 4.5 4.5 4.5

(31) 65.5 13.8 6.9 6.9 0.0

18~19 (4) 50.0 16.7 0.0 0.0 33.3

20~24 (4) 100.0 0.0 0.0 0.0 0.0

25~29 (4) 66.7 0.0 16.7 0.0 0.0

30~34 (3) 33.3 33.3 33.3 0.0 0.0

35~39 (9) 66.7 8.3 0.0 0.0 0.0

40~44 (10) 33.3 16.7 0.0 33.3 0.0

45~49 (9) 44.4 22.2 11.1 0.0 0.0

50~54 (8) 87.5 0.0 0.0 0.0 0.0

55~59 (13) 64.7 11.8 5.9 11.8 0.0

, (33) 59.6 8.5 6.4 8.5 0.0

, (9) 75.0 25.0 0.0 0.0 0.0

(22) 68.2 13.6 4.5 0.0 9.1

3000 - 3499 SGD (25) 66.7 6.7 6.7 6.7 6.7

3500 - 3999 SGD (2) 50.0 25.0 0.0 25.0 0.0

4000 - 4499 SGD (8) 54.5 18.2 0.0 9.1 9.1

4500 - 4999 SGD (3) 66.7 0.0 11.1 0.0 0.0

5000 - 5499 SGD (9) 66.7 8.3 0.0 0.0 0.0

5500 SGD (17) 63.6 13.6 9.1 4.5 0.0


101

.

45.2% .

[ -78]

( n=431, %)


[ -49]

( n=431, %)

(217) 0.9 42.9 55.3 0.9

(214) 0.5 47.7 51.4 0.5

18~19 (46) 2.2 60.9 37.0 0.0

20~24 (59) 0.0 50.8 47.5 1.7

25~29 (52) 3.8 38.5 53.8 3.8

30~34 (62) 0.0 35.5 64.5 0.0

35~39 (51) 0.0 47.1 52.9 0.0

40~44 (41) 0.0 46.3 53.7 0.0

45~49 (47) 0.0 42.6 57.4 0.0

50~54 (43) 0.0 46.5 53.5 0.0

55~59 (30) 0.0 40.0 60.0 0.0

, (197) 0.5 44.7 54.8 0.0

, (32) 0.0 40.6 56.3 3.1

(202) 1.0 46.5 51.5 1.0

3000 - 3499 SGD (85) 1.2 45.9 52.9 0.0

3500 - 3999 SGD (44) 2.3 40.9 56.8 0.0

4000 - 4499 SGD (43) 2.3 37.2 60.5 0.0

4500 - 4999 SGD (33) 0.0 33.3 66.7 0.0

5000 - 5499 SGD (78) 0.0 47.4 51.3 1.3

5500 SGD (148) 0.0 50.0 48.6 1.4


102

71.8%

,

26.2% .

34% ,

.

[ -79]

( n-431, %)


[ -50]

( n=431, %)

,

(217) 32.7 24.4 13.4 8.3 5.1 5.5

(214) 35.0 18.2 14.5 12.1 5.1 4.7

18~19 (46) 45.7 13.0 15.2 6.5 8.7 2.2

20~24 (59) 47.5 11.9 16.9 10.2 6.8 3.4

25~29 (52) 36.5 5.8 17.3 13.5 5.8 9.6

30~34 (62) 35.5 22.6 6.5 8.1 8.1 4.8

35~39 (51) 29.4 27.5 13.7 13.7 0.0 3.9

40~44 (41) 26.8 19.5 26.8 12.2 2.4 4.9

45~49 (47) 21.3 31.9 10.6 19.1 4.3 4.3

50~54 (43) 25.6 30.2 11.6 2.3 4.7 9.3

55~59 (30) 30.0 40.0 6.7 3.3 3.3 3.3

, (197) 22.3 35.5 12.7 8.6 5.1 5.6

, (32) 37.5 12.5 15.6 12.5 3.1 3.1

(202) 44.6 8.9 14.9 11.4 5.4 5.0

3000 - 3499 SGD (85) 43.5 17.6 18.8 4.7 2.4 1.2

3500 - 3999 SGD (44) 29.5 18.2 11.4 9.1 15.9 4.5

4000 - 4499 SGD (43) 23.3 27.9 11.6 7.0 9.3 11.6

4500 - 4999 SGD (33) 30.3 24.2 24.2 12.1 3.0 3.0

5000 - 5499 SGD (78) 37.2 16.7 10.3 14.1 3.8 11.5

5500 SGD (148) 31.8 24.3 12.2 12.2 3.4 2.7

*Source : WK / GH Korea Survey & Analysis(2010.10

103

.

20

47.3%

, 1.9% .

[ -80]

( n=431, %)


[ -51]

( n=431, %)

(217) 43.8 35.5 11.1 6.9 1.8

(214) 50.9 29.9 8.4 8.9 1.9

18~19 (46) 69.6 19.6 10.9 0.0 0.0

20~24 (59) 57.6 16.9 18.6 3.4 3.4

25~29 (52) 44.2 17.3 23.1 13.5 1.9

30~34 (62) 37.1 38.7 9.7 8.1 3.2

35~39 (51) 49.0 35.3 7.8 7.8 0.0

40~44 (41) 46.3 36.6 2.4 12.2 2.4

45~49 (47) 44.7 44.7 2.1 6.4 2.1

50~54 (43) 39.5 39.5 4.7 14.0 2.3

55~59 (30) 33.3 60.0 0.0 6.7 0.0

, (197) 33.5 52.8 1.5 11.2 1.0

, (32) 34.4 28.1 34.4 3.1 0.0

(202) 62.9 13.9 13.9 5.4 3.0

3000 - 3499 SGD (85) 58.8 28.2 4.7 7.1 1.2

3500 - 3999 SGD (44) 38.6 34.1 9.1 9.1 9.1

4000 - 4499 SGD (43) 41.9 46.5 2.3 7.0 2.3

4500 - 4999 SGD (33) 42.4 30.3 12.1 12.1 3.0

5000 - 5499 SGD (78) 53.8 25.6 12.8 6.4 0.0

5500 SGD (148) 42.6 35.1 12.8 8.1 0.7


104

.

1

41.6% , 19.8%

.

[ -81]

(n=500, %)


[ -52]

(n=500, %)

2

1

2

(254) 0.0 1.6 8.3 20.9 39.4 15.4 14.6

(246) 1.2 2.8 10.2 18.7 43.9 10.2 13.0

18~19 (50) 2.0 0.0 14.0 26.0 42.0 8.0 8.0

20~24 (62) 0.0 4.8 11.3 17.7 50.0 11.3 4.8

25~29 (56) 0.0 3.6 8.9 16.1 51.8 12.5 7.1

30~34 (65) 0.0 1.5 9.2 26.2 44.6 13.8 4.6

35~39 (63) 1.6 1.6 11.1 20.6 31.7 14.3 19.0

40~44 (51) 0.0 0.0 11.8 17.6 45.1 5.9 19.6

45~49 (56) 0.0 1.8 3.6 17.9 44.6 16.1 16.1

50~54 (52) 0.0 1.9 9.6 23.1 36.5 11.5 17.3

55~59 (45) 2.2 4.4 2.2 11.1 24.4 22.2 33.3

, (234) 0.9 2.1 8.5 17.5 40.6 14.5 15.8

, (41) 0.0 2.4 7.3 26.8 34.1 7.3 22.0

(225) 0.4 2.2 10.2 20.9 44.0 12.0 10.2

3000 - 3499 SGD (110) 0.0 2.7 11.8 18.2 33.6 10.9 22.7

3500 - 3999 SGD (47) 2.1 2.1 14.9 17.0 44.7 12.8 6.4

4000 - 4499 SGD (51) 0.0 5.9 5.9 13.7 43.1 15.7 15.7

4500 - 4999 SGD (37) 0.0 0.0 5.4 5.4 54.1 24.3 10.8

5000 - 5499 SGD (89) 0.0 0.0 9.0 20.2 48.3 10.1 12.4

5500 SGD (166) 1.2 2.4 7.8 26.5 39.2 12.0 10.8


105

.

(25.8%),

(23.0%), (18.2%) .

[ -82]

(n=500, %)


[ -53]

(n=500, %)

,

(254) 21.3 21.7 21.7 8.7 8.7 5.9

(246) 30.5 24.4 14.6 8.5 6.1 6.9

18~19 (50) 38.0 16.0 22.0 10.0 2.0 8.0

20~24 (62) 29.0 19.4 27.4 4.8 4.8 11.3

25~29 (56) 35.7 10.7 12.5 10.7 5.4 8.9

30~34 (65) 26.2 18.5 16.9 4.6 12.3 6.2

35~39 (63) 19.0 25.4 20.6 11.1 7.9 9.5

40~44 (51) 23.5 29.4 13.7 3.9 7.8 7.8

45~49 (56) 14.3 30.4 19.6 12.5 8.9 1.8

50~54 (52) 32.7 26.9 15.4 5.8 5.8 0.0

55~59 (45) 13.3 33.3 13.3 15.6 11.1 2.2

, (234) 15.8 32.1 17.1 7.7 7.7 6.0

, (41) 26.8 19.5 14.6 14.6 4.9 7.3

(225) 36.0 14.2 20.0 8.4 7.6 6.7

3000 - 3499 SGD (110) 28.2 24.5 23.6 7.3 4.5 4.5

3500 - 3999 SGD (47) 21.3 23.4 21.3 2.1 8.5 12.8

4000 - 4499 SGD (51) 17.6 33.3 17.6 5.9 7.8 7.8

4500 - 4999 SGD (37) 24.3 21.6 24.3 13.5 2.7 8.1

5000 - 5499 SGD (89) 23.6 13.5 19.1 11.2 13.5 5.6

5500 SGD (166) 29.5 24.1 12.0 9.6 6.6 5.4


106

1 (1 1 )

1 SG$10~20 .

SG$10 64%

.

[ -83] (1 1 )

( n=431, %)


[ -54] (1 1 )

( n=431, %)

SGD 5

SGD 5 ~

9.9

SGD 10 ~

19.9

SGD 20 ~

29.9

SGD 30 ~

39.9

SGD 40 ~

49.9

SGD 50

(217) 2.3 21.7 40.6 25.8 6.5 1.8 1.4

(214) 1.4 24.3 42.5 21.0 7.5 2.3 0.9

18~19 (46) 6.5 32.6 52.2 6.5 2.2 0.0 0.0

20~24 (59) 3.4 18.6 45.8 28.8 3.4 0.0 0.0

25~29 (52) 0.0 21.2 42.3 28.8 3.8 3.8 0.0

30~34 (62) 0.0 22.6 35.5 29.0 8.1 4.8 0.0

35~39 (51) 0.0 19.6 35.3 19.6 19.6 2.0 3.9

40~44 (41) 2.4 12.2 46.3 26.8 9.8 2.4 0.0

45~49 (47) 0.0 27.7 40.4 21.3 6.4 2.1 2.1

50~54 (43) 0.0 16.3 48.8 27.9 4.7 2.3 0.0

55~59 (30) 6.7 43.3 23.3 16.7 3.3 0.0 6.7

, (197) 1.5 18.3 39.6 25.9 10.7 1.5 2.5

, (32) 0.0 21.9 34.4 28.1 6.3 9.4 0.0

(202) 2.5 27.7 44.6 20.3 3.5 1.5 0.0

3000 - 3499 SGD (85) 3.5 29.4 43.5 16.5 3.5 1.2 2.4

3500 - 3999 SGD (44) 6.8 27.3 45.5 13.6 2.3 4.5 0.0

4000 - 4499 SGD (43) 4.7 23.3 39.5 18.6 9.3 2.3 2.3

4500 - 4999 SGD (33) 0.0 30.3 51.5 12.1 6.1 0.0 0.0

5000 - 5499 SGD (78) 0.0 23.1 35.9 32.1 7.7 1.3 0.0


107

.

.

.

2005

.

.

2005 20

2010 51 .

130 .

.

[ -84]


[ -85]

(, n=41, %)


108

95.6%

, 4.4% .

,

.

[ -86]

(n=500, %)


?

79% , 21% .

,

, .

20~24 19.4% .

[ -87]

(n=500, %)


109

.

[ -55]

(n=500, %)

(254) 7.1 16.9 67.7 8.3

(246) 6.5 11.4 66.3 15.9

18~19 (50) 4.0 14.0 72.0 10.0

20~24 (62) 1.6 11.3 67.7 19.4

25~29 (56) 7.1 16.1 62.5 14.3

30~34 (65) 7.7 3.1 76.9 12.3

35~39 (63) 11.1 15.9 60.3 12.7

40~44 (51

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