최범순교수과제 키노트스피치 한일트위터분석(7_june2011)

박 한 우Prof. Han Woo Park

영남대 언론정보학과 교수사이버감성연구소장테드엑스팔공 디렉터

아시아트리플헬릭스 디렉터WCU 웹보메트릭스 사업단장

( 전 ) 옥스포드인터넷연구소( 전 ) 네델란드가상지식스튜디오

관련 사이트

http://www.hanpark.net http://webometrics.yu.ac.kr

http://asia-triplehelix.org

http://cerc.yu.ac.krhttp://tedxpalgong.com

한국과 일본의 소셜미디어 비교

http://www.hanpark.net/

http://english-webometrics.yu.ac.kr/

http://english-webometrics.yu.ac.kr/

http://asia-triplehelix.org/

http://asia-triplehelix.org/

http://cerc.yu.ac.kr/

http://tedxpalgong.com/

Social media refers to a set of online tools that supports social interaction between users.

South Korean and Japa-nese Politicians Online:

Comparing Political Cul-tures Through

Political Websites

AoIR 8.0 Tkach-Kawasaki/Park 5

South Korean and Japanese po-litical cultures: Same? Differ-ent?Relationships South Korea Japan

Party-politician Weak Leader has strong

influence on party

Weak/strong (major/ minor parties)

Mediated leader role

Political parties-public Ideologically oriented (recently)

Two-party system

Ruling-opposition Emerging two-party

system

Politicians-public Increasingly transparent

Strong civil society

Increasingly transparent

Weak civil society Local support

Election regulations Strict (media, donations, and F2F)

Strict (media, timing, and distribution)


Methodology

200 websites of current members (100 each from South Korea and Japan)

January-February 2006 Sampled according to party strength in re-

spective national legislative assemblies Features analysis (based on IE Project but

modified/expanded for non-election period) of information, communications, and links


Features analysis (1): Political information Background (SK) Photo/image/graphic

(J) Party logo (SK) Photo collection (J) Issues position (SK) Endorsements (SK)

Calendar/events Recent policy documen

ts (SK)

Newspaper clippings (J)

Publications Activity reports (J) (SK) Privacy/terms of use


Image, link to party, assembly bldgs. (SK)


Endorsements (SK)


Recent policy documents (SK)


Activity reports (J) (Hajiuda Koichi)


Activity (voting record) (SK)


Features analysis (2): Com-munications Join politician’s organiz

ation (SK)

Join political party (J) Donate Get email from site Participate in online fo-

rum/communication space

Distribute political ma-terials offline

Send links Obtain e-paraphernali

a (SK)

Volunteer or internship opportunities (J)


Join politician’s organization (SK)


Join political party (J)


Obtaining e-paraphernalia (SK)


Volunteer/Internship (J) (Seki Yoshihiro)


Features analysis (3): Link-ing

Own/other political parties (J)

Politicians (same party) national/local (SK)

Politicians (different party) national/local

Governments (central, local) (SK)

Local assemblies Election-related govt bodies National assemblies

Parliamentary committees Broadcasters Internet broadcasters Newspapers Internet newspapers Civic/advocacy groups (J) Wireless sites (J) Blogs International bodies General public/other (J)

(SK)


Link and banner to peer politicians (SK)


Link to central government (SK)


Link to own political party (J) (Hirasawa Kat-suei)


Link cell phone website (J) (Nishimura Shingo)


General Public/Other (Lee Seung Kwon) (Kono Taro)


Results (1): Political informa-tion

* = sig. p<0.01

Information-provision feature present on site South Korean politicians (N=100)

Japanesepoliticians (N=100)

Background information 100 93

Portrait/image/photograph of politician 86 87

Party logo 87* 33*

Photo collection or album 98* 40*

General position on issues 75 75

Issue comparison with other politicians 16* 0*

Endorsements 67* 15*

Calendar/List of events 82* 12*

Policy documents issued within the past month 32* 0*

Newspaper clippings about the politician 89* 24*

Information about publications such as books 21 27

Activity reports 93* 69*

Privacy or terms of use policies 32* 13*


Results (2): Communications

* = sig. p<0.01

Communications-oriented features South Korean politicians (N=100)

Japanese politicians (N=100)

Join politician’s organization 20* 34*

Join politician’s political party 5 8

Donate 93* 11*

Get e-mail from the site 75* 23*

Participate in an online forum/communications space 99* 17*

Distribute political materials offline 59* 2*

Send links 9 0

Obtain e-paraphernalia 7 0

Volunteer or internship opportunities 14 20


Results (3a): Linking

* = sig. p<0.01

Linking strategies South Korean politicians (N=100)

Japanese politicians (N=100)

Own political party 89* 70*

Other political parties 4 4

Other politicians in the same party (national level) 3* 18*

Other politicians in the same party (local level) 0* 12*

Other politicians in a different party (national level) 0 0

Other politicians in a different party (national level) 0 0

Central government 52 38

Local governments 60 44

Local assemblies 8 3

Election-related government bodies 11 3

National assemblies 67* 37*

Parliamentary committees 11 4


Results (3b): Linking

* = sig. p<0.01

Linking strategies South Korean politicians (N=100) Japanese politicians (N=100)

Broadcasters 3 6

Internet broadcasters 0* 27*

Newspapers 9 7

Internet newspapers 9 1

Civic & advocacy groups 37 23

Wireless sites 2* 15*

Blogs 57* 20*

International bodies 4 7

General public 3* 20*

Other 43 28


Conclusion South Korean politician websites show more

involvement between politicians and the pub-lic with regard to information and communica-tions features

Japanese politicians have more cross-linkage with other politicians and channel online in-terest to formalized offline support organiza-tions

Future of permanent e-campaign?

일본의 트위터 이용 현황과 한국 -일본 트위터 메시지 비교

일본 인터넷 보급률 및 SNS 이용률

2009 년 일본의 인터넷 보급률을 80 을 향하고 있다 . SNS 이용률은 2009 년 ~ 2010 년 사이 트위터의 상승세는 일본 Mixi 를 앞서고 있다 .

< 트위터 인지율 > < 연령대별 트위터 이용률 >

일본 인터넷 보급률 및 SNS 이용률

32

62.5%

60.6%

49.7%

45.0%

44.2%

41.5%

41.1%

40.6%

40.5%

39.0%

36.3%

35.1%

33.7%

30.3%

30.2%

25.8%

23.6%

22.6%

22.6%

20.8%

0.00% 10.00% 20.00% 30.00% 40.00% 50.00% 60.00% 70.00%

Blog

Search

Homepage Building Service

Chaku Uta Full

Idle Screen Customization

Weather

Apps/Games

SNS

News

Web Board

Traffic/Directions

Deco Mail

Chaku Uta

Video Sharing

Manga

Online Dictionary

Horoscopes

Chaku Melo

eBook

Profile Pages

• Social networking is on mobile radar but has plenty room for growth

Source: Mobile Marketing Data Labo., Aug. 2009; n=2,010 (multiple responses allowed)

Chart: 8 Japan Internet Services Accessed from Mobile Phone in August 2009

일본 모바일 성장과 SNS

일본의 지역기반 트위터 포털 사이트의 활용

해당 지역 상점 , 벤처기업 , 거주민들의 트윗 메시지를 가져와 주제별로 분류한 후 제공

각 개별 메시지에 관련 해쉬태그를 첨가 , 자동으로 포털사이트에 ( 해쉬태그 정보를 기초로 ) 주제별로 트윗 메시지가 올려지도록 자동 프로그램화 예 . 須坂 ( 수자까 ) 트위터기반 포털사이트 (

www.suzaka.tv) 수자까 지역 : 거주민 5 만 2 천명 . 구 가도를 따라 시가지가 놓여있고

사과밭 , 포도밭이 퍼져있는 지역 .

개선할 필요가 있는 문제점 해쉬태그 주제어 분류의 불완전성 ( 일어 키워드

검색이 안되는 문제점 포함 ) 리스트된 메시지들 간 정보 가치에 따른 분류 불가

33

http://www.suzaka.tv/

須坂 ( 수자까 ) 트위터 포털 메인

34

한일 트위터 메시지 비교# Code Example(s)

1 Information Sharing (IS): 정보나누기

“15 Impressive and Beautiful Uses of WordPress <URL REMOVED>”신간소개 위대한 역사도시 70 존 줄리어서 노리치 엮음 남경태 옮김 도시의 형성 과정과 특징 독특한 문화유산 번영과 몰락의 과정소개 한국경제 보도기사 http://j.mp/cvNe24 - 웹디자이너분들 필독 !!! RT @sentv_kr: 서울경제 TV 에서 함께 할 정규직 웹디자이너를 구합니다 . 무한 RT 부탁드립니다 .http://gil.cc/8Vgd

2 Self Promotion (SP): 자기홍보

“Check out my blog I updated 2day 2 learn abt tuna! <URL REMOVED>”“ 방금 내 슬라이드쉐어에 트위터발표문업데이트 보러오세요 . http://slidesha.re/dfOXNX”

3 Opinions/Complaints (OC): 의견 / 불평

“Go Aussie $ go!”,“Illmatic= greatest rap album ever”“ 그림도 그림이지만 좀더 다양한 연출을 하고 싶다 . 너무 진부하게 딱딱할 정도로 맞춰져서 꽉 들어차있기만 한 연출은 아무리 봐도 재미없다” ”군대 안갔다온 이명박의 정권이 하는짓은 군사정권때 하던짓을 하려한다 . 4 대강 사업에 군대를 동원하다니 ..”“ 통일세 같은소리 하고 자빠졌네”

4 Statements and Ran-dom Thoughts (RT): 무작위적인 생각들

“The sky is blue in the winter here” ”I miss New York but I love LA... ” 휴 ~ 오늘도 아직 별일 없이 살아있다”“ 과메기 먹고싶다”

5 Me now (ME): 현 재 자 신 의 하 고 있 는 일이나 감정장소말하기

“tired and upset” “just enjoyed speeding around my lawn on my John Deere. Hehe :)”“ 불꽃놀이보러왔는데 보기전에 얼어죽을거같다 으윽” “졸리고 피곤해서 집에가자마자 폭풍수면 .....”_I'm at 정부과천청사 . http://4sq.com/deggpH”

6 Question to followers (QF): 자 기 팔 로 워 에 게 질문하기

“what should my video be about?” “ 음 .. 아래 친구분들이 남기신 글에는 왜 댓글 쓰기가 안되는 걸까요 ? “

“ 어디 담배 쉽께 끊는 방법 없나요 ? ㅜ . ㅠ” “리플이랑 리트윗의 차이가 어떻게 되나요 ?”

7 Presence Maintenance (PM) :Twitter 에 서 의 현재상태 말하기

“i'm backkkk!” “gudmorning twits” “# 소중하당 _[ 저왔어요 _ 。 ] 넬름 . 왔다 ㅌㅌㅌ” “ # 사랑한당 _ 그럼요 저도 출석체크를 해야지요”“ 소중하당 _[ 저왔어요 _ 。 ] 왔어요 왔다니까요 .”

8 Anecdote (me) (AM): 자기일화말하기

“oh yes, I won an electric steamboat machine and a steam iron at the block party lucky draw this morning!”조찬 회의를 마치고 회사로 복귀하려고 엘리베이터에서 내리는 순간 전진삼 선생님께서 맞이해주셨다 . 언제나 밝게 대해주시는 선생님 ...

9 Anecdote (others) (AO): 타인의일화말하기

“Most surprised <user> dragging himself up pre 7am to ride his bike! He usually doesn't get up that early for anything!”“ 오늘아침 횡단보도에서 새벽에 무언가를 외우며 운동화를 신고 빠른 걸음으로 걸어가네요 . 스터디하러가는가봐요”

http://j.mp/cvNe24

http://slidesha.re/dfOXNX

IS SP OC RT ME QF PM AM AO0.00

0.05

0.10

0.15

0.20

0.25

0.30

0.35

KoreaJapan

Pro

port

ion

of

all

Messag

es

http://www.yu.ac.kr/

Tweet analysis during 2011 Japanese earthquake

Data collection

• Data – tweeted during 15:00 March 11, 2011 to

7:00 March 13, 2011• Earthquake occurred around 14:40 on March

11

• 10-hour time period– Beginning 03/11 15:00 to 03/12 01:00– Middle 1 03/12 01:01 to 03/12 11:00– Middle 2 03/12 11:01 to 03/12 21:00– Last 03/12 21:01 to 03/13 07:00

IF OP TM EM AC PE

15.6

8.3 6.6

14.923.9 30.712.9

4.0 5.0

23.819.8

34.7

16.7

9.3 6.7

16.0

26.0

25.3

14.1

5.1 10.3

12.8

23.1

34.6

18.1

13.85.3

5.3

25.5

31.9

LastMiddle2Middle1BeginningTotal

Type of Tweets during Japanese Earthquake (Mar 11 to 13 2011)

IF : Information-relatedOP: Opinion-relatedTM: Technology/Media relatedEM: Emotion-relatedAC: Action-relatedPE: Personal information

IFIF OP TM EM AC PE

15.612.9

16.714.1

18.1

8.3

4.09.3

5.1

13.8

6.6 5.0 6.7

10.3

5.3

14.9

23.8

16.012.8

5.3

30.7

34.7

25.3

34.631.9

Information-re-lated

Opinion-related

Technology/Media

Emotion-related

Action-related

23.919.8

26.023.1

25.5

Personal info-based

Thank you!Q & A

Prof. Han Woo PARKWorld Class University Webometrics InstituteCyberEmotions Research CenterDepartment of Media and Communincation, YeungNam University, [email protected] http://www.hanpark.net

WWIWCUWEBOMETRICSINSTITUTEINVESTIGATING INTERNET-BASED POLITIC WITH E-RESEARCH TOOLS

http://www.hanpark.net/

Documents

최범순교수과제 키노트스피치 한일트위터분석(7_june2011)