輔仁大學圖書資訊學研究所 991 質性研究範例報告１

輔仁大學圖書資訊學研究所991 質性研究範例報告１

指導老師：邱子恆學生：周德嬚學號： 499066043報告日期：2010/10/26

1. Background2. Research methods3. Reflection4. Discussion

991 質性研究範例報告一資訊傳遞流程之探索112/04/20 2

About the writer About the dissertation Abstract Structure


Kathleen Davis Sturgis Ph.D in Speech Communicaton, from U

of Illlinois at Urbana-Champaign in 1997 Founder of Capital Consulting Group Author of Dance of the Chameleon

• Research topics: •conflict management, •productive workplace

behavior, •team communication, •leadership development, •facilitation, •effective presentations, and •career/life renewal

Kathleen D. Sturgis, Ph.D. . (n.d). Leadership Facilitator and Consultant. Retrieved on 10/21/2010, from: http://www.leadershiptrust.org/facilitators-consultants.php


About this dissertation University Of Illinois At Urbana-

Champaign, 1997. Published by UMI (ISBN:

9780591473483) Collected by Digital Dissertation

Consortium (ProQueset ID: 740119871) 台大圖資系圖 : HD30.3/S78s


Topic: new comers’ information seeking and

dissemination Organization communication

Sample: 52 employees from a fortune 500 org.

Method: QR-observation, interviews, document analyses.

•Findings: New comers have…• 17 information seeking strategies• 34 information dissemination

strategies• broader strategy repertoire• Socialization process is more

complicated than has been previously explored by socialization empirical literature.


1. INTRODUCTION 　2. LITERATURE REVIEW 　3. METHODOLOGICAL OVERVIEW

1) Organization overview2) Data collection3) Procedure 　

4. REFINEMENT OF THE INTERVIEW PROTOCOL1) Original protocol2) Refine

5. RESULTS 　6. CONCLUSION 　991 質性研究範例報告一資訊傳遞流程之探索112/04/20 7

Block building Methods

Organization context Data collection Procedures


Understand (identify and reconstruct) newcomers’ perspective of the socialization experience.

Focus on communication activities of which org. are practicing. (tacit and explicit)


Emphasizing process and meanings,

Social construction of reality

Situational constraints

Communication activities – words, behaviors, actions, and practices.


Site SelectionOverviewOrganizational Socialization Process


Criteria Participation Cooperation (esp. gatekeeper’s attitude) Access Internal data

QR must do - Written proposal (mission, objective, expected effectiveness)

Sampling – purposive sampling991 質性研究範例報告一資訊傳遞流程之探索112/04/20 12

Plaxtex International telecommunication

corporation Headquarter 650 employees 120 recruited last year. Mission: invention, production,

distribution Key functions: RD, Operation, Marketing



No product managerProducts were driven through a cross-functional process

10% 10%

10%70%

62%8%


Structure Issues Implicit product structure – affect RD,

Op, Marketing

Multiple informal reporting relationships and constantly shifting responsibilities

Offer competitive wage and benefits packages

Issues Low turnover rate Loss major customer while studying Lower profit


Day 1: indoctrination ▪ 6-8 hrs▪ Policy overview▪ Benefits overview▪ Safety overview▪ Handbooks, information sheets, misc forms▪ Videos: products, company benefits, job

safety. Day 2: on-the-job training

▪ Differ by between or within the dept.


Interviews 訪談法Observation 觀察法Participant Selection 取樣標準


Semi-structure and unstructured 半結構與非結構式訪談 Semi: to collect similar information

from all. Unst.: reduce tension.

raise test hypotheses probe specific question


Tape recoded 訪談錄音 Open ended interviews Unexpected responses Important!:

▪ Gain permission 事前取得同意▪ Place on unobtrusive location 放在不醒目之處

▪ Record nonverbal behaviors and general responses 筆記紀錄訪談以外的發現


Duration: 295 hrs within 2 months

Attending: Meeting, Formal orientations, Popcorn

parties, Celebrations Document collections

Corporate, division, location, emp. Data, orientation material.


決定取樣來源從不同地理分布可以取得多元的經驗與資訊 , 因此從不同部門取樣 .

取得部門代表的同意六個月之內的新進員工 - 74 位蒐集員工姓名 , 雇用日期 , 服務部門

Decision rules 決定取樣標準▪ Dept. hire 10 + emp. – random

sampling- random number , pick every other emp.

▪ Dept. hire 5- emp. – all. 991 質性研究範例報告一資訊傳遞流程之探索112/04/20 22

前測後發現專業與技術代表性不足

重新取樣 6-12 月新進員工取樣標準

▪ 不同部門至少取一位▪ 不同工作類型至少取一位

總共 56位


Prior to interview 聯繫過程Data Analysis 資料分析

Analysis process 分析過程 Unit of Analysis 分析 Data Coding 資料解譯 Data Analysis 資料分析


1. Contact division’s HR2. Briefing to top/ middle managers3. Permission letter (top middle manag.)4. Personal meeting with middle managers5. Supervisors briefed by middle managers6. Interviewees received project letter(from

researcher)7. Supervisor arrange interviews.

112/04/20 991 質性研究範例報告一資訊傳遞流程之探索 25

Report & formal presentation to top man.

Impression of the culture Socialization strengths and weaknesses Recommendation


4 phases: Organizational immersion 融入組織 Data transcription 轉錄資料 Data immersion 了解資料 Content analysis 分析資料


1991 data collection – interview, observation, documents analysis.

Summary of theme and observations when is done data collection.



自主性工作

鼓勵溝通

不斷改善工作流程

強調顧客服務

布萊克斯人

產品品質

一視同仁

人際關係融洽

工作安全

團隊精神

4 transcribers follow guidelines Training:

Sample recording Meeting for discussions Note taking


運用歸納法分析筆記與轉錄稿辨識出主題、脈絡與分類


編碼後之內容分析


兩項標準檢視敘述內容反映新進人員對組織與架構的觀點（規範，程

序，價值觀念，思維模式，權力關係）反映新進人員的溝通行為 ( 交流、尋求、取

得 )


Topic codes What is the excerpt about relative to

describing the organization?

Community activities codes Derived from information acquisition

literature. 4 question to categorize Information

seeking and dissemination.


2nd coder 提供預期信度 Scott’s Pi交叉信度比對 ,

Topic code .96 Information seeking code .86 Information Dissemination

code .88


分析工具 : HyperResearch


原始 22問題大綱 , 經過分析後 , 刪除13項與研究問題無直接關聯的題目 , 其餘 9 項仍有 75%與研究問題相關的敘述資料 .

訪談大綱必須要直接反映研究問題訪談大綱必須要能使敘述段落清楚呈現當

社會化過程完成後所產生的溝通模式


Huotari, M. & Chatman , E. (2001) . Using everyday life information seeking to explain organizational behavior. Library & Information Science Research, Volume 23, Issue 4, 351-366 .

Choo, C.W. (2002). Information management for the intelligent organization: the art of scanning the environment. Retrieved 10/22/2010, from: http://www.google.com/books?hl=zh-TW&lr=&id=IDlDwy9UfmsC&oi=fnd&pg=PR13&ots=8p2ahob2kv&sig=hjZPk0MD_OXYKHareGdtrzulIAM#v=onepage&q&f=false

Flanagin, A.J. & Waldeck, J.H. (2004). Technology Use and Organizational Newcomer Socialization . Journal of Business Communication,vol. 41 no. 2 137-165 .


QR researcher has to be ready to immerse into the sample organization. Presentation skill is required.

Build up reliability. Follow literature and explore samples carefully, cross exam. data coding and analyses methods.


Thank you for your attention


Documents

輔仁大學圖書資訊學研究所 991 質性研究 範例報告 １

輔仁大學圖書資訊學研究所 991 質性研究範例報告１