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Remix
吳佳虹元智大學國際企業學群
A better way to conceive creativity
原曲 : 野玫瑰 by 舒伯特
作為電影主題曲夠創意嗎 ?
2008 年上映
Copy
Transform
CombineOriginal source: Embracing the remix, Kirby Ferguson @ TED https://www.youtube.com/watch?v=zd-dqUuvLk4&list=PL2RIaiiAc0X_xSs6N6uQxGw0gsaZ9TVZt&index=12
New enterprises are created through recombination of existing resource
New innovations are created through recombination of
existing things
~Schumpeter, 1934
COPY
Recognize an element can be allied into different
setting for different purpose (IDEO)
Searching scope
Networking
Conscious vs. unconscious
Copy – What Elements ?
TRANSFORM
Transform – for what Purpose?
UserCustomer
Audience
Problem Function
What is the fundamental technology of the augmented vending machines?
Dance for Cokes Machine
Kinect for Window
Element : 3D Image Sensor
A single color camera for image recognition, and two monochrome cameras placed a few inches apart to determine where you are in a three-dimensional space
HP Envy 17 Leap Motion SE Ultrabook
UserCustomer
Audience
Problem Function
類比Analogy
How many parodies ofPSY’s Gangnam Style have you ever seen?
Key elements are ???
Title Air date Views
PSY official MV 2012/07/15 1,812,728,919
學尬乾那塞 2012/08/27 3,610,941
The Oregon Duck 2012/08/30 6,723,383
Cornell University: Flash Mob 2012/09/14 2,300,079
Obama Style 2012/09/21 9,164,595
Obama Gangnam Style 2012/09/27 15,510,785
Ohio University Marching 110 2012/09/27 5,463,533
Oregon Marching Band 2012/09/24 6,056,141
GANGNAM STYLE ( 강남스타일 ) ft. TRANSFORMERS
2012/10/19 8,846,902
NASA Johnson Style 2012/12/15 76,330
1. Original music, copy action in different
setting
2. Original music, copy action with special
characters
3. Original music, similar action, new lyric
4. New way to perform music
選擇一個最有創意的版本並討論 :
• What makes you think this parody is the
most creative one?
• How these elements be transformed?
COMBINE
Interaction among transformed elements and other elements
Other elements need some adjustment to coordinate with the transformed elements
Combine –how to interact?
vs.
BBC CBS
稱謂 Sherlock Holmes
國籍 英國人 英國人
職業 Consulting detective Consulting detective
時代 21 世紀 21 世紀
興趣 小提琴連續謀殺案
小提琴連續謀殺案
空間 倫敦 紐約
公寓地址 221B Baker Street Brown Stone / Father’ property
合作單位 Scotland Yard( 倫敦警察廳 )Lastrade
NYPDCaptain Gregson
交通方式 計程車 地鐵
金主 擔任內閣高級官員的哥哥 超有錢從不出面的父親
上癮症 戒菸，尼古丁貼片 戒毒， 24h 戒毒看護
死對頭 Moriarty Moriarty = Irene Adler
BBC CBS
稱謂 John Watson Joan Watson
身分 阿富汗退役軍醫 手術失誤離職之外科醫生
性別 男性 女性
關係 室友 戒毒看護
案件記錄方式 Blog 高階諮商師
Creativity & innovation emerges when
individuals/firms
make incremental adjustments to improve existing ideas,
discover new applications of existing ideas,
or invent new combinations of existing ideas.
Something newSomething oldSomething borrowed Something blue
