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企业战略管理 Corporate Strategic Management

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企业战略管理 Corporate Strategic Management. 导 论. 为什么要学战略管理? 战略的内涵及相关问题. 2014/11/10. 2. 一、为什么要学战略管理?. 21 世纪企业管理者头疼的问题 天花板越来越低 市场竞争激烈 产品价格逐年下降约 5 - 10% 地板欲越来越高 物资、人力、原材料、工资劳动成本逐年上涨约 5 - 20% 生存空间越来越小 价格不易提高 成本不易降低 唯有努力增加生产力及提升竞争力才能生存. 1 、管理者要求. 2014/11/10. 3. 哈耶克关于成功企业的模型. 正确的战略是企业 - PowerPoint PPT Presentation

Text of 企业战略管理 Corporate Strategic Management

  • Corporate Strategic Management

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  • **1 Professor Alfred Chandler,MIT

  • ** Henry Mintzberg 5PPlanPloyPatternPositionPerspective

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  • **CEOCorporate strategy12 345Abbreviation:Chief Executive Officer

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  • **Business unit strategy12 3

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  • **Functional strategy1234Abbreviation:Chief Operating OfficerChief Information OfficerChief Knowledge OfficerChief Financial OfficerChief Marketing Officer

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  • * *5

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  • * *Vision & Mission Statements

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  • * *SONYSONY

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  • * *(1)(2)(3)(4)

  • * * 1/212EVAMVA

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  • * *1PESTNPoliticalEconomicalSocialTechnicalNatural

  • * *21988ISIC1995GB/T4754-94

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    A.B.C.K.40 41 83404 414 406 417 8314061 4171 4062 4172 4063 4065

  • * *S-C-PStructureConductPerformance

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    123 456789101112

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  • * *312

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  • * *4

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  • * *exit barriers

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  • * *5Strategic Groups

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  • * *1RBV

  • * *,/Value-Created

  • * * rare imperfectly imitable J.B.BarneyVRIOVRIO frameworkValuableRareImperfectly imitableOrganizationSubstitutability

  • * *C.K.Prahalad & Gary Hamel

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  • * *2SWOT SWOTS(Strengths)W(Weakness)O(Opportunities)T(Threats)

  • * *SWOT

  • * *SWOTSWOT

  • * *SWOT

  • * *3 BCG GE Hofer

  • * *BCG

    StarQuestion markCash cowDog

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  • * *GE GE GE

  • * *4

  • * *:(inbound logistics)(operations)(outbound logistics)(marketing and sales)(service)

  • * *(firm infrastructure)(human resource management)(technology development)(procurement)

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