2015 12 16




.
,
.

. .
2015 12
e-Biz
2015 12 7 52

‘2 ’
.
103 .
2014 1 e-book, ‘
’
. ‘,
’ ,
,

.
/ () -
/ () -
/ () -
/ () -
/ -
/ () -
/ () -
/ () -
/ () -
/ -
/ -
/ LS -
/ () -
/ -
1. / ()
2. / ()
3. , /
4 /
5. / LS
6. “, ” / ()
7. 70% /
3
/ GTEP -
2. 154
/ () -
/ () -
/ () -
/ GTEP -
Index I
.


.
.
L&C 1 .
1
.
· .
.

.

. 25
.
.
1
, ,
. 35 (Rick Kim).
10 .
20
,
. .

1110
100
.
.
.

.
2008 2, ‘S’ .
‘’ . S ·
,
.

CIF, FOB .

. 11 .
‘ , ’
2008 8 10
,
‘ ’
. ‘ ’
,
2006 .
.
, . , ,
500 .
.

,
.
. ‘’ ,
. ,
(Door To Door) ,
. ,
.
1312
.


.
, .
(Hedge) .
,
.
S BDI()
.
() ,

.
2008 9
2009 ‘’ .
100 50 .
.
‘ 61’ . 2008
12 1 .
2009 6
.
. (LME)
, .
,
. , , , ,
LME,
.
,
‘ ’
. ‘ ’

.
,
. S
.
1514

.

.
.
. .
.
.
, . J
‘’ .

.
. J
P, S

.
. , , .
.
.
S
.

. ,
.
.
. 2011 S

‘J’ .

,
. .
‘’
.
.
1716
.
,
, .
L&C
,
, L&C .
L&C ,

.
,
.
.
L&C
.
.
. ‘’
.

.
. 2015 .
CIS(Commonwealth of Independent States)
1918
Mr.
2015 5, .
.
.
3
. ‘’

.
,
‘Mr. ’ .
.
.

. (Gap) , Vision
Win-Win . 6,
.


7 8
. , 8
.
,
.
? .
. .
”
.
,
.

.
2120
,
. ‘Mr. ’ ,
.
(Brother) , .

.
,
. .
,
.
.
,
. .
,
.
, .
“
” .
.
. L&C
,

. B2B
,
.
3

, .
‘ ’
‘’
.

.
. 9
23
22
2
10 .
, ? ?
. ,

.

. 24
. , ,
.
.
. ‘’
.
‘ ’
. ,
.
. .
,
.
2524
1 2.
.
. 99%

. .
.

.
, 10~20 ,
.
.
,
.

, .
,
24
1994
.
“ 5 , ”
.
.

, ,
.

.

.

. 2012
, 2014 ‘
’ 7 2
,
2726
1 2.
“ ”
‘ ’(
. .
e- ,
,
.
.

, .
20
22 .

. ,
.
,

.

.
.
.
2928
1 2.
.

.
,
.
.

.

.
.

. , ‘
’
.

.
.
VE/VA( )
.
.

.
·
.
5 7 .

.

.

.
,
.
3130
1 2.
.

. APEC
(ABTC) .

. ,
(VISA) ABTC
VISA .
15

. OEM(
)
.
, JIT(Just-In-Time)

. ,
OEM 1km .
OEM


.
20-40-90-1 .
20
, 40
, 90 , 1
.

,
.
, .

.

. 1
3332
1 2.
. 10 10
. , , ,
.
.
.
21
.
.

, .
15( 7, 7, 1)
.
, , , OEM
.

.
10

.

.
100
300 ,
500 , 2015 1,000
3534
1 3. ,
, ” .


.


.
.

.
(Wool) (Trial order)
40FT 1 .

.
.
,
3
, (tradeKorea)
.
. ,
.

(Needs)
. “
3736
1 3. ,
‘ ’
. ,

.
.

.
.

.
.
.
.
.


.
(Needs)
.

, .

.
, 70
.
. “
.
.” (‘
’ )
3938
1 3. ,

. ,

.
. ,

, , ,
.


.
,
.
(Win-Win)
.

,
. “ .”
.
.
.

.

.
41
40
4
. 90

.
.

.
··
.
.
. “ ,
, .“
FTA ,
.
.
.
.
.
, , ,
.
4342
1 4.
.

.

. .
.
.
. , ,

. ,
,

.
.
.
. .
.


.
. ,
.
.
,
,
.

,

.

50%
.
KBS TV ‘K1’
4544
1 4.

.
, , , , AT
, ,
. 2011 6
.
.
.
,
. .
.

FTA
. ,
.
.
…

,

.
.


, , ,
.
, ,
.
.

. .
“How are you?”, “Nice to meet you.” .
4746
1 4.


. .
.
.
.
··
.

. .
. .

.
20
. 20 .
,

.
.
.

.
…. .
.

.
.

,
.
2012 4 .
··
,
.

.
1 4.


.

. (OCTA)

OEM .
4
. 5 .

. 5
3%
.
.
.
4 .
.
.
6
. .
5150
1 4.
40 2
.

.

.

.
.
.

.
.
. 3 2
10 8 200
.
4
2014
10 . 4
.
6
.
.
.
. 2014 11
2015 .
2015 .
,
.
.
. 6
.
.
. 5
2
5352
1 5.

2011 LS
2012 APEC .
,
.
(Market Presence)
.

.
. ‘ ’ .
.
.

.
.

.
5
LS ‘ CIS ’
2010 . 2011

5

.
5554
1 5.
2013
‘ ’
,
‘’
. ,
.
. .
SOC
.
(Project Manger)
. SOC(
, ) ()
, ,
.

2000
.
.
.
5756
1 5.
’, ‘
’ . . ‘
.
’ .
. . .
‘’ . 1
.
. ,
.

.

. ,
, ‘
’ .
,
.
.

.
.
“
” .

. “
” .
‘’ .

.
,
.
.
‘
5958
1 5.
. . ‘
’
. ‘
’ . ‘
’
.

.

.
, 1
“ ” . .

. .


.
.

.
. .
, .

.
·

.


. ‘
’
.
.
…

61
60
6
“,
. .
, 1995
,
.
20
2000 (Production
.
‘ ’
.

.
,
. ,

. .
20 .
.

. ,
.
.


.
1 6. “, ”

. 2008
1 12
.
10 1 . 2 ,
.

.
‘
’ . ‘
’, ‘ ’
.
,
.

.
Compliance) .

.



.
. 30
.

.
1
. ,
. 3

. .

TV
.
6564
1 6. “, ”
·

.
‘’
.
.
20 .
. ,


.
.
.


.

.

.
6766
1 6. “, ”

.


.
.

.
.
.
.


. 21
.

.

.

.
,
.

.

. 4
3 .
,
. 30
5 500 2014 700
.
.
· 700
69
7

. , ,
TCL, (HWAWEI), (RENOVO)
. ,
.

2011 6 .
.

(Support)
.

.
.
.
.

.
. ‘ ’ .


.
.
.
.
,
.
,
2
. 20-30%, 70-80%
.
“ ”
“~, ,
” .
.
,
4 .

.


.

.
.

. , , TV ‘’
. ,
,
.

.

7372

. 500 .
500 .

.
.
. OEM

.


.
. ,
OEM

.

. .
7574
1 7. 70%


, .
.
.


. ,
.
,
.

,
. .
OEM
.
. 14
12
.
.
.
, .
,
. .

,
.

.
TradeNavi()
FTA
.
(Cross-Boarder)
,
.


e- e-
.
KITA
TradeNAVI
tradeKorea
79
1

,
‘’ ‘’ .
.
,
.
2014 700
. ,
, .
() 27% , ()
2
3. 3 / ()
4. / ()
5. /
6. / ()
7. / ()
8180
2 1.
.
.
.

. MD
.
.
3 20
.
.

,
. .
, 1
.
,
10% .
() 5 .
.
‘’ . ,
. ,
4
. 5 .

. ‘’.

. ,
.
.
.
‘= ’
.
8382
2 1.
. 3
. 120 .
5
. ‘ ’ ‘’ ‘’
.
.
.
.
. OEM
. 2011 ‘ ’ .
,
. ,
.

.

.
.
‘ ’ . ‘ ’
. ,
.

85
84
. ‘’
.
.
··

. MSG()

.
.
, OEM .

.
‘ ’
.

.
.
.
.
. 30
8786
2 2.

OJT(On The Job Training) 1998
99.5%
.
(Sub-Business) ‘ ’
.
2
. .
‘ ’
. KITA(), KOTRA
(tradeKorea),
(buyKorea), (Alibaba), EC21 B2B
4 .

.
.
2
. ,
.
· A/S
.
.
2 2.
C/L
Buyer List
. Sir Madam
, C/L
. Buyer List 5,000
. 2
C/L .
2013 1 .
,
A . 2
P/O(Purchase Order) .
100 .
. T/T In advance()

.
A (Airwaybill) .
,
.
.

, KITA ‘’ . 1
.

.
. 4

.
.

. C/L
.
Buyer List . .
‘ C/L .
C/L . C/
L .
’ .
2 2.
,
. ,
.
2013 6 A
. . 2,000
P/O.
.

. 2
. DHL Express , A
E .
5 , A
. , .
.
.
.
.
A
.
A
9392
2 2.
. .
A
.
, A
.
.
.
A
.
.
. A (Mr. Ben)

.

MOU .
.
.
E
. E
.
. E


. .
.

. . (Risk)
.
A
. 2013 7 2
. A
. A Mr. Ben (Pick-
up) .
A
. A

9594
2 2.
A A
,
.
A .
.
, , ,
. A
. 3
A .
5 ,
.

. 2 . 20
, 40
. 2 50
. 2013 2
.

, A
. A
.

A . , 2015
2 4~6 .
2015 , . A
.

.
.
,
. PT
. ,
.
2, 3 .
3 A
, .
9796
2 2.
. KITA
.
, · ,
.
(KITA.net) ‘’
.
.
CE ROHS(
) ,
. ,
.
.


. ,
,
.

.
. 2015 8
A 2 (Bulk Order) .
A ,
.
A ,
, , .
·
.
· ,

.
(KITA) .


.
99
98
3
, . 2014 10
1 .

.

(15 )
.

. APEC ,
.
(TradeNAVI)
.
HS ,
,
. HS
. ,
.
101100
2 3. 3
, .
, ,

.
) .
,
.
, .

.
, .

, 25
,
, ,


2015 9 .

.
3.5
.

.
2014 ,
. ,

.


.
. ,
.
103102
2 3. 3
,
. , ,
.
.
.

. ,

.
. , ,
,
.

.
30 .

.
,
.

105104
2 3. 3
. ,
.
,
.
‘! .’
, .

.

.
, ,
.

.
.

,
. OEM
,
.

, [benchi]
benchi ‘
’ ,
.

. ‘! ?

?’ .
Extract Powder’ ‘HattiPro’, ‘
’ .

107106
2 4.


.

. 10
6 .
2008
.
.

.
.

, , , .
.

.
.
4
1984 .
(Bio)
.

,
. ,
.
109108
2 4.


.

.
.

. 4 , ,
(4 ) .
.

. ,
,

.

50 .
.
. “ ”

.
‘1 ’
.
‘Korea Lab’ (
)
.
.

.
.
111110
2 4.
. 3
‘CISILE 2014 China’
.
.

5
.
‘1,000 ’
.

.
.

. ‘
’
. ‘ ’
, .
C/L


. 3
.
.
.
2-3
. 20 1
. , 2014 2
. 20
1 .
.

.
113112
2 4.
.
4

.
. 2014 2
.
, .
, .

.
.

.

.

.

115114
2 4.
. 2 1
.
.
2015 5
2 .
.
.
.

. .


.
, 2013

.
.

.
, .

2014 .
. 2015
3 ‘Arab Lab ’

. “
” .

. .
‘Korea Lab 2015’

117116
2 5.
1
. 30

. .
, . ‘
1’. 1 3
.
. .
,
.
.
,
(tradeKorea.com) . tradeKorea
,
DB URL
.

. .
, ...
. ‘ 37
’ 30
.
2 5.
. “
?”
.
~ . ‘. ’
.
. .

. . ...
. .
,
. ... . .

. ‘ ’.
. 200
. .
. .
.

. . .
200 . “200?, ”
. “”
. ...
121
120
6
5.
‘ ’
, .

, ‘
’ .
‘Good news for you’
. .
2 -. “I have a good news
for you today!” , 5,000
.
.
.
, .


.
123122
2 6.
. .
,
.

.
.
,
.

(Paper World)
.
.
3 .

, , SNS
.
.

.
, .
125124
2 6.
.
.
80% . ,

. .
‘’ .

. ,
.

.


.
.
.
.

.
.

.

,
. 100%

. 3
.

, ,
127126
2 6.
. .
.
. .
.

,
.
.
.

.
, .
.
,
.
.
‘ SOS’
.
. . (
SOS) , ,
129128
2 7.
.
.
.

.


2014 .
A Z
.


.


131130
2 7.
.
·
.

,
. ·
,
.

.
.
.
,

.

K-
. K-

.

.

. , ,
.
.
,
.

2 ·
.
·
133132
2 7.
.
.

.
R&D

.

. ·
.
2015 1
. ,
2015
.
.
.
, , ,
, .

.
1 10
1 10

.
.
,

K-
.
R&D .

.
‘’
SMART KITA
3

1. / GTEP
2. / ()
3. / ()
4. 15 / ()
5. / GTEP
TradeNAVI
.


49(‘15.12
58 )
,
139138
3 1.
GTEP
.
.
.

5-6 .
, ,

.
.
, .
,
.
. ,
.
.
,
1
.
.
, , , ,
, .
141140
3 1.
GTEP
.
!
. .
GTEP
.

. . GTEP
.
.
, ,
, ,
. ,
.
GTEP

.
.
.
.

.

.

.
. 1 GTEP
, .
. ,
.
GTEP .
‘ 2015’ .
143142
3 1.
,
.
. GTEP
, , ,
4 .
, LS,
HS,
· ,
.
.
5

. .
, ,
.
.
, .

, ,
.

,
. , ,
.

.
.
,
. · ,
. ,
.
. ,
,
,
.
145144
3 1.
.
.
. ,
.
, .
.
.
.
GTEP
.
,
. (WhatsApp)
‘ ’
.
. 50
.
.
1
.
‘’ ,
‘’ .

.
.
.
. ,
.
EC21
. GTEP
. ,

.
.
147146
3 1.
. PWTC
.

. .
.
GTEP .
, .
.
. ‘
’, .

.
. ‘’
.
, , .
,
.
.
. ,
, 500
.
. 500
. ‘ ’
. GTEP
.
,
.
.
,
.
6 GTEP
.

.

149148
3 1.
.

.

,
. ‘’
.
.
, .
.
,
.

,

151150
3 1.


. ,

. , ,
7 GTEP
.
. .
.
.

.
.
.
.

.
, ,
.

. GTEP 4 50
, 1 .
GTEP 50

.

. ‘’ ,

.
.
.
. ,

.
.
153152
3 1.
GTEP

.
.
.
.
.
. 500

. GTEP
.
.
.
.
.
, .

.
.
.
. ,

.
GTEP ,
2015 11 ‘7
+ ’ .
,
.
155154
3 2
. ,
.
.

. . ,
, ,
.
.
.
, .
, , ,
.

.
.
2

5
. .

.
,
. .
157156
3 2
.
.
.
.


.
B2B,
. ‘
100 ’ .
e-
.
.

. .
.
.
. 1960
,
159158
3 2

.
.

.


’ .
.

.
MSDS( ) ,
.
.


.
.
.

‘, ’
.
.
HS .
HS
. .
, NDA()
.
‘NDA ’
.
.
161160
3 2
.
.
1 .

.
. 2
10 ,
‘ ’ 2 .

.
.
,
. 10
.
, ,
.
.
,

. ,

. A4 2

.
·
, 3
.
.
.
.

.
. 2
2 1
163
162
3
.
2
,
.
.

.

.
. ,
‘’
.
165164
3 3.
.
.

,
.
.
. 8
.
,

. ‘ ’
.
.
2-3
. “ ...”
.
,
.

.
,

.
.
, .
.
,
,
.

,
,
.
167166
3 3.

.
.
2~3
. ‘ ’
.
.
‘ ’
. . “ ”
(Skype)
.
.

.

, .
.
4 .
.
L/C L/C
T/T .
LCL T/T
.
169168
3 3.
.
IP
.

, .
. ,

. ,
.
,
.
.
.
. . T/T
T/T
.
PDF

.

,
.
3
.


‘ ’
. .
.
.

171
170
4
15
.
. 15
.
.
1
‘
.


.

.
5
.

.

,
. .

.
173172
3 4. 15
7 .
, ,
.
. ‘’
. .
,
.
.

. ‘ , ’ ‘
, ’
. . .
. .
.
‘ , ’
.
’ B2B 24
. ‘ ’ .

,
‘ ’ .
‘ ’ 15.
, ‘
?’
. .

.
“ . ”
.

.
2 .
(gobizKorea)
. ,
175174
3 4. 15
.

.
.
, , .
.
.

. 7
. . 7

6,000 . 6,000
, 7 .

.

.
. 2 .

.
.
.
. 3 ,
177176
3 4. 15
. 5
.
,
.

.
.

5
,
.
.

.
.

‘ ’ .

.
3-4 .

.
2,400m
, ( )
.
. .
. 10 5-6
. , ,
,
.
. .
.


179178
3 4. 15
. 30% .
10% . 10% KOTRA


.
.

,
. 5%
. 5% .
. B2B
6 600
. T/T.
, . ‘
’
. ‘’
.
(Proved Law Firm)
.
. .

.
.
.
.
.

.

.
.
B2B .
, .
12
2 .

181180
3 4. 15
. ‘
...’ .

.
. 60
. .

.
. “
. ”
.
.
.
.
40%
. “
? .”
.

3,000 . ‘!
. ...’
.
,
. ‘!
’
.
‘FOB Laem Chabang port’
. (Forwarder)
.
,
.
. “
. ”
.
183
182
5

8 .

, 10 8 10 ‘ 2015’
.


.
. “ ?”

. .

.
“ ”
. .
.

.
.
.
. “Good luck to you and your family as
much as you gave politeness to me.”(
.)
185184
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‘ ’
.
.
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Kmall24 70 .
.
K-CultureK-Style K-CultureK-Life
, .
1566-5114 tradeKorea@kita.net