:

HTC

:

HTCSAMSUMGAppleHTC HTC? HTC4PS.T.PSWOTHTCHTC

HTC() : 19975152006(1) ( ) : PDA 2002Smartphone2002(1)20066HTC ( ) : HTC

HTC HTC (2)1(Honest) 2(Humble) 3(Simple) 4(Dynamic) 5(Innovative)

S.T.P. 1. : 2. :

(1).:HTC (2).: 3. : 2012

3C

HTC4P: 1. (Product): HTC(4) 2. (Price): HTCHTC

3. (Place):HTC

4. (Promotion): HTC(Microsoft )(5)

HTC HTC(3)4.:

() 1. LGAPPLE 2. HTC

3. HTCHTC 4. HTC

5.: IPODI phoneIPAD

HTC

()SWOT:SWOTHTC

(Strengths)(Weakness) MIT1.2.3.

(Opportunities)(Threats)1.2.3.4.1.2.3

:

(): 620107

()Google GoogleandroidHTC

() HTC HTCHTC2013(8) () 2012IPHONEIEK(9 2013)