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3278 -W�� . -Z e! ,>fYL� �GH �>`AWhetten -�( 7��W�� Mf��� (Organizational Decline: A Neglected Topic

in Organizational Science) �G��� ���#� ��� E���� . C��D�� �����Whetten,1980:1878 �YA� -� R� -Z-���

@&'���� ��&��.Frenkel and shaw ,1983;Serra el

al.,2013; Maheshwari,2000 7��>:m n� e! .Whetten7 9:�;+��� C��D�� R! �M��A �� +�� B&�� R� >H �! ��'

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R�� o�Z-[ 3'�BL� B&� �#��N = ;+L� �ff��>A .Lamberg

and Pajunen,2005:948 87# FGH 3:�A ���Z� e! ��'BL� o�-Z-J p�%Z �� ���>L� F-!� ) ��Yam� b�W�� �M��

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Decline # n����+A 9��� =����-�� p�Sj C��D�� <>V>�

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Verma, 2005:387 �− F7A2S)�0��: b�Yg�� �Wm M�Z#�� E ���L� l�Ym

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اجلمود التنظيمي

الروتني التنظيمي

التراجع التنظيمي

التنظيمي اإلبداع

تكنولوجي إبداع

اإلداري إبداع

بشريةموارد إبداع

البصريةمجود

النفسيمود اجل

مجود العمل

الركود الداخلي

الكفاءةنقص

الفشل يف التكيف مع اخلارجية البيئة

التنظيميةالقيم

التنظيميةالقواعد

التنظيميةالذاكره

H1

H2

H3

H4

H5

H6

H7

خدمة إبداع

قدرات التعلم التنظيمي

)Whetten, 1980(

(Herting, 2007) H8

H9

H10

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Perception the Combined Effect of Decline and Organizational Routines

in Reducing Organizational Innovation: Organizational Learning

Capabilities as a Moderator Variable

Nadia A. AL-Asady Hadi A. Al-Abrrow

Researcher, University of Basra, College of Administration and

Economic, Business Administration Department

[email protected]

Associate Professor, University of Basra, College of Administration

and Economic, Business Administration Department [email protected]

(Received 23/10/2017, Accepted for Publication 14/9/2018)

Keywords: Organizational Decline, Organizational Routines, Organizational Inertia, Organizational learning Capabilities, Organizational Innovation. Abstract: This study seeks to examine the extent of the direct effect of both the organizational decline and organizational routines in organizational innovation, as well as indirect effect through the organizational inertia as a mediator variable. This study also, examines the role of the moderator effect of organizational learning capabilities. The conceptual framework and hypotheses were built based upon these five variables. So, the questionnaire survey was used for data collection in public health organizations in Iraq, and 201 managers were used as a random sample for data analysis of this study. The results showed that there was a total mediation role of organizational inertia for the negative effect of both the organizational decline and organizational routine in organizational innovation. Furthermore , the results showed that , the positive effect of organizational learning Capabilities as a moderator variable in reduction the negative effect of both of both organization decline and routine organizational innovation.

Perception the Combined Effect of Decline and Organizational Routines in Reducing Organizational Innovation: Organizational Learning Capabilities as a Moderator Variabel