FAIR SHARE WEB SITE

1. Home pageWelcome on the Fair Share website!

The Fair Share project is an initiative launched with the support of the Lifelong Learning Programme (European Commission). Six organisations have joined forces with the objective to develop an e-learning programme for fair trade entrepreneurs across Europe. Read more about the project #To link with the ‘What is Fair Share’ page# and discover the Fair Share e-learning platform! #To link with the platform#

#To add on the homepage in small letters with the LLP logo#This project has been funded with support from the European Commission. The content of this website reflects the views of the authors only and the European Commission cannot be held responsible for any use which may be made of the information contained therein.

2. Fair Share project #to change the name of the section#

The Fair Share project #To link with the section ‘What is Fair Share’# aims to foster Fair Trade initiatives #To link with the section ‘What is Fair Trade’# by providing the fair trade entrepreneurs with an online and interactive training program to improve their capacities to run their Fair Trade projects.

Read more about the Fair Share project #To link with the section ‘What is Fair Share’# and/or about Fair Trade. #To link with the section ‘What is Fair Trade’#

Subpage 2.1. What is Faire Share #to change the name of the section#

The Fair Share project aims to support Fair Trade initiatives by providing fair trade entrepreneurs with a tailor-made training programme that meets their needs in terms of capacity building. The objective is to develop Fair Trade entrepreneurs’ abilities to run and manage their businesses on the various dimensions that define a Fair Trade enterprise: the identity, the social and economic component and the organisational and governance structure.

The Fair Share project works in successive steps to design the training programme and make it relevant to fair trade entrepreneurs’ needs and expectations. A mapping of existing training dedicated to fair trade and/or social entrepreneurs, and the identification of training needs and expectations the first step that will help design an original and relevant training programme. The second step consists of the development of the training content and of an innovative and interactive e-learning environment, which will be tested in real-life conditions in the third step. The next steps concern the validation, dissemination and impact assessment of the learning outcomes and the e-learning programme as a whole.

The Fair Share project, and particularly the e-learning program and platform, are targeting the Fair Trade entrepreneurs in priority, but they also intend to reach other audiences such as social entrepreneurs, teachers, schools, universities, etc.

Learn more about Fair Trade #To link with the section ‘What is Fair Trade’# and discover the e-learning platform! #To link with the platform#

Subpage 2.2. What is Faire Trade #to change the name of the section#Sub-subpage 2.2.1 Fair Trade

“If you want to go fast, go alone. If you want to go far, go together” (African Proverb)

Fair Trade is a trading partnership based on dialogue, transparency and respect that seeks greater equity in international trade. It contributes to sustainable development by offering better trading conditions to, and securing the rights of, marginalized producers and workers – especially in the South. But Fair Trade is more than just trading: it demonstrates that greater justice in world trade is possible, it highlights the need for change in the rules and practice of conventional trade and it shows how a successful business can also put people first.

Core Fair Trade Principles:1. Market access for marginalised producers: Many producers are excluded from mainstream and

added-value markets. Fair Trade helps producers realise the social benefits to their communities of traditional forms of production. It also helps shorten trade chains so that producers receive more from the final selling price of their goods.

2. Sustainable and equitable trading relationships: The economic basis of transactions within Fair Trade relationships takes account of all costs of production including the safeguarding of natural resources and meeting future investment needs. There is a commitment to a long-term trading partnership that enables both sides to co-operate through information sharing and planning.

3. Capacity building & empowerment: Fair Trade relationships assist producer organisations to understand more about market conditions and trends and to develop knowledge, skills and resources to exert more control and influence over their lives.

4. Consumer awareness raising & advocacy: Fair Trade relationships provide the basis for connecting producers with consumers and for informing consumers of the need for social justice and the opportunities for change.

5. Fair Trade as a “social contract”: Fair Trade transactions exist within an implicit “social contract” in which buyers agree to do more than is expected by the conventional market, such as paying fair prices. In return for this, producers use the benefits of Fair Trade to improve their social and economic conditions. In this way, Fair Trade is not charity but a partnership for change and development through trade.

(From Charter of Fair Trade Principles, 09 December 2013 – www.wfto.com)

#if possible, to put an image of the video on which to click#Discover A World of Fair Trade Producers: http://vimeo.com/74713711

Sub-subpage 2.2.2 Fair Trade as innovative business model

"We must learn to dream again, but keeping our eyes wide open"Frans Van der Hoff, founder of Max Havelaar, the first Fairtrade label in 1988

Fair Trade has led the way in encouraging and enabling consumers to consider the social, economic and environmental consequences of their purchases: informed consumer choices provide crucial support for wider campaigning to reform international trade rules and create a fairer economic system.

Fair Trade products are goods and services that are produced, traded and sold in accordance with Fair Trade principles and, wherever possible, verified by credible and independent assurance systems:

WFTO (WFTO Guarantee System) - The integrated supply chain route whereby products are imported and/or distributed by organisations that have Fair Trade at the core of their mission and activities and combine their marketing with awareness-raising and campaigning, mostly in Fair Trade Shops;

FLO (Fairtrade-Certified) - The product certification route whereby products complying with international standards are certified indicating that they have been produced, traded, processed and packaged in accordance with those international standards and marketed through supermarkets.

(From Charter of Fair Trade Principles, 09 December 2013 – www.wfto.com)

#if possible, to put an image of the video on which to click#Discover the Fair Trade chain, from production to sale: a unique value trait of the WFTO that comprises Fair Trade producers, exporters, importers and retailers. The Universe of Fair Trade: http://vimeo.com/74927625

3. Who we are

#Text to add on the ‘Who we are’ page with the list of the partner organisations and/or their logo on which we can click to reach each partner subpage#We are six organisations from five European countries (Belgium, Finland, Italy, Spain and the United Kingdom) that have joined forces in the Fair Share project. Coming from various backgrounds (Fair Trade

practitioners, academic partners), we all have a work experience related to Fair Trade or e-learning experiences. And we all share a tenacious will to encourage Fair Trade by improving Fair Trade entrepreneurs’ capacities to run their projects across Europe.

For more information on each partner organization, click on its name:Academy for Social Entrepreneurs @HEC-ULg #To link with the appropriate partner subpage#AGICES #idem#CECE – Spanish Confederation of Education and Training Centres #idem#Laurea University of Applied Sciences #idem#Monimbo #idem#The Tavistock Institute of Human Relations #idem#

Subpage 3.1. Academy for Social Entrepreneurs @HEC-ULg

The Academy for Social Entrepreneurs @HEC-ULg gathers the training, support and networking activities for social entrepreneurs, which are carried out by the Centre for Social Economy, HEC Management School, University of Liege (Belgium).

The objective is threefold: to connect various actors from diverse backgrounds, such as social entrepreneurs, managers of social enterprises; to support organisations, students, PhD candidates, alumni, etc.; to provide those various actors with a space for meeting, discussing and exchanging beyond their respective affiliations and industries; and to reinforce the connections between social enterprises and the academic world, especially to strengthen links with scientific research.

To achieve its objectives, the Academy for Social Entrepreneurs organizes its activities around four dimensions: postgraduate courses (Master and Certificate in Management of Social Enterprises), other professional development activities (tailor-made training and co-solving workshops), the Rendez-vous (networking activities) as well as research and the development tools (action research and development of managerial and pedagogical tools).

http://www.academie-es.be

Julie Rijpens is Manager of the Academy for Social Entrepreneurs @HEC-ULg, a platform that gathers the training, support and networking activities for social entrepreneurs which are carried out by the Centre for Social Economy. As a researcher, she is in the last stages of being awarded her PhD in Economics and Management Sciences from HEC Management School, University of Liege (subject to the public defense in October 2014). Her thesis examines the governance of social enterprises, her main research interest next to the management and business models of social enterprises. She also has teaching experience in social enterprise management and governance classes in the master and executive education programs.

“To work on the development of a training program that is tailor-made for Fair Trade entrepreneurs, and more widely for social entrepreneurs, is really exciting and challenging as it makes what I’m doing everyday fully and directly meaningful.”

Benjamin Huybrechts is Assistant Professor at HEC Management School, University of Liege (Belgium), where he holds the SRIW-Sowecsom Chair in Social Enterprise Management. After his PhD in Economics

and Management (University of Liege), he conducted post-doctoral research at the Skoll Centre for Social Entrepreneurship, Saïd Business School (University of Oxford). His research topics include: social enterprise and co-operatives; governance of hybrid organizational models and networks; inter-organizational partnerships and institutional logics; and institutionalization processes in several fields such as fair trade and renewable energies.

"I'm very excited about the Fair Share project because it will offer a great opportunity to reinforce the knowledge and the capacities of social entrepreneurs and practitioners in the Fair Trade field. As a researcher having worked for more than 10 years on Fair Trade, Fair Share will enable me (and others) to ensure that the growing amount of research accumulated on Fair Trade and social entrepreneurship in general is translated into concrete recommendations and training content."

Muriel Vervier is Head of Research Services in HEC Management School, University of Liege (Belgium). She is responsible for the financial management of granted projects and in charge of the financial reporting of EFTE. She has 15 years of experience in management of projects granted by European Social Funds, Interreg, Leonardo and other European, national and regional funds.

“I share the enthusiasm of researchers for the Fair Share project. I am particularly sensitive to the values of the social economy, especially of Fair Trade, and I am pleased to be able, at my level, to participate in the smooth running of this project.”

Subpage 3.2. AGICES

AGICES (Italian General Assembly of Fair Trade) is the trade association of Italian Fair Trade organisations: non-profit organisations, World Shops and importers that promote a social and fair economy. In Italy, it represents the experience and culture of its members towards society, media, national and local authorities.

AGICES provides to its members a certified guarantee system, a unique experience in the whole world. Different organisations (World Shop and importers) have given themselves a protection system for the values of Fair Trade as they are described within the "Italian Charter of Criteria for Fair Trade" (of which AGICES is the owner): a shared document which defines rules and objectives for the Fair Trade movement in Italy. This system has three levels: self-evaluation (by the Fair Trade organisation itself), internal evaluation (by AGICES) and external evaluation (by a third party - ICEA, the Environmental and Ethical Certification Institute).

AGICES manages the Italian Register of Fair Trade Organisations, where members are registered and monitored if they meet the Fair Trade standards. Currently AGICES has 83 members (importers and World Shops, cooperatives, social cooperatives), running about 300 World Shops around Italy and working with 179 Producer Organisations from Asia, Africa and Latin America.

www.agices.org

Eleonora Dal Zotto is currently the AGICES general manager. She has been working in Fair Trade for more than 20 years, starting as a volunteer and then being employed in the local Worldshop Organisation in Vicenza (Cooperativa Unicomondo). She was a member of the first AGICES Board (2003-2005) and was then elected as member of the AGICES Register Committee. Therefore, she has gained substantial experience in monitoring and certification, and has actively contributed to developing the Italian monitoring system for Fair Trade Organisations. As a researcher, she has been involved in several studies assessing the impact of Fair Trade and analysing the state-of-the-art of Fair Trade in Italy.

“In my opinion there’s a lot of experience on training issues within the Fair Trade movement, but there’s a lack of instruments/tools that can enable Fair Trade operators to share and improve their knowledge. I’m sure that Fair Share will be a big opportunity to make a difference in that sense”.

Micol Arena works in AGICES on national and international projects aiming to raise awareness of the significance of Fair Trade and to strengthen Fair Trade Industry. She is a member of Ctm Altromercato’s Project Committee, the group in charge of assessing the compliance with Fair Trade standards of Ctm Altromercato’s partners in Africa, Asia, and Latin America. She has been working in Fair Trade since 2009 after her specialist degree in Political Studies (Cooperation, Development, Transnational Markets - University of Torino), coordinating projects, training and implementing cultural activities of a regional network of Fair Trade Organisations in Italy.

“Fair Share’s main goal, the e-learning environment dedicated to Fair Trade and entrepreneurship, can be a real turning point for the training and sustainability issues of Fair Trade organisations. I’m happy to contribute to the project and I have many expectations from this project.”

Stefano Toma works in AGICES and deals with national and international projects that focus on supporting local initiatives related to Fair Trade. He has four years’ experience as a manager of education for schools in a Fair Trade organisation, aiming to educate young people about Fair Trade and responsible consumption. Stefano holds a degree in Philosophy from the University of Perugia, with a specialsation in Ethics and Aesthetic.

“I believe that education is the first and most important step that everyone must take to start a new path. At the same time, education is the only way that permits to keep on walking along this path. I think that Fair Share will be a starting point for challenging new projects all around Europe, and we need to provide social enterprises with the best training tools to support them.”

Subpage 3.3. CECE – Spanish Confederation of Education and Training Centres

The Spanish Confederation of Education and Training Centres (CECE) is a not-for-profit organisation for employers and education professionals founded in 1977. It represents the whole educational sector in Spain, from nursery school to university level. It has more than 5000 Education and Training centres among its members.

CECE’s institutional roles are: managing the updating for educational agreements; negotiating the collective agreements for the sector; representing the sector in the collegiate boards with educational participation; institutional presence in the Spanish Employers Organization (CEOE) and in some international organizations where it takes an active role; maintaining relationship and contacts with Education Public Authorities. CECE is member of the following international organizations: EFVET (European Forum for Technical and Vocational Education and Training), ESHA (European School Headmaster Association) and ECNAIS (European Council of National Associations of Independent Schools).

CECE supports its members in five areas: (1) organisation of lifelong learning courses for teachers; (2) implementation of technological innovation in its members; (3) internationalisation of members; (4) assistance in the implementation of the EFQM Excellence Model in its member organisations; and (5) legal consultancy for members.

CECE´s educational profile has widened since establishing its Foundation (Fundación Ángel Martínez Fuertes) in 1996 which centres its activities on social inclusion through training of unemployed persons, persons over 45, women, the disabled and immigrants.

www.cece.es

Selina Martin holds a degree in Law (1998/2002) from the University of Madrid San Pablo CEU with a specialisation in European Community Law. She gained a Baccalaureat from the European School of Brussels and has a Master’s degree in Promotion and Management of Non-profit Organisations from the University Complutense de Madrid. She is currently Project Manager in the Europe Department of CECE and has previously worked in the Press Service of the Council of the European Union, General Secretariat and in The United Nations High Commissioner for Refugees, UNHCR, Americas Bureau. She is involved in European framework programmes, cooperation of institutions and organisations and individuals, both in the private and corporate sector.

Valle Torregrosa, Head of the Teacher/trainer Training Department of ITE, manages and takes active part in curricula development and detection of teachers´/trainers´ continuous training needs.

Subpage 3.4. Laurea University of Applied Sciences

Laurea (Greater Helsinki region, Finland) is a research and development oriented University of Applied Sciences (UAS) that focuses on service innovations, which produces high-quality professional competence. Laurea counts approximately 500 staff members and 8000 students. Laurea’s focus areas of Service Business, Expertise in nursing and Coping at Home, and Security and Social responsibility provide a platform for research, co-designing, testing, assessing, modelling, implementing and distributing various service innovations. The design and development of services is a shared RDI process between companies, the public sector and Laurea, in which research, development, innovation and commercialization are implemented as a reflective continuum.

www.laurea.fi

Heikki Seppälä is a project manager in Laurea who has over four years of experience in international research and development projects. His main interests are in user centric design, especially in web-development.

“The Fair Share project provides perfect possibility to create a learning platform that will be developed in direct collaboration with the key stakeholders, and therefore enabling us to produce a service that has the users at the centre of focus. I also feel that it is important to support sustainable, ethically sound business by giving it more visibility”

Rob Moonen is working at Laurea as a ‘Senior Manager, RDI’ and has multiple years of experience in International Project Management, Service Business Innovation and Design, Funding Applications, Global Business Development, Start-ups, and Global Sourcing and Talent Management.  During the past four years

he was responsible for the management of two international ITEA2 (European leadership in Software-intensive Systems and Services) projects which focused on designing user driven service innovations.

Lauri Majuri, is a web developer in Laurea who has been working on international development projects since 2013. He has over three years’ experience in front-end web development.

“Laurea values corporate social responsibility high and I share this ideology. During our studies in Laurea, we already looked carefully into these matters in our study courses and it was a real wake-up call for me. Everyone can do one’s part, on making the world a better place to live.”

Subpage 3.5. Monimbò bottega del mondo

Monimbò is a Fair Trade Organisation (FTO) committed to building a fair and peace oriented economy as a sustainable alternative to the conventional one. It promotes social participation as a tool for active change in order to create a new civil consciousness that centres around people.

Monimbò was established in Perugia in 1992. Now it is a not-for-profit social cooperative with almost 300 affiliated individuals and an annual turnover of EUR 400.000. Monimbò is a member of CTM Altromercato (the most important FTO in Italy and one of the most important in Europe) and is also member of AGICES. Monimbò has been certified as a FTO by the AGICES monitoring system and is therefore enrolled in the Italian Register of Fair Trade Organisations.

Key activities of Monimbò are: managing three worldshops; wholesale selling of Fair Trade products; organising awareness campaigns; and managing educational and training activities in schools in order to spread and disseminate FT principles and criteria.

With reference to educational activities in the schools of Umbria Region, in the last 5 years Monimbò has reached thousands of students, experimenting with innovative educational tools and methodologies in order to facilitate the transfer and dissemination of FT subject matters and contents.

www.monimbo.it

Michele Stella has more than 15 years’ experience in social economy issues and particularly with issues

concerning Fair Trade organisations. From 1998 to 2005 he worked in Consorzio abn - a consortium of more than 40 social cooperatives – where he was responsible for the Planning and Development office. In the Fair Trade sector, he has been member of the board of Monimbò for the last 10 years and president since 2008. He has been member of the board of AGICES and is currently a member of the project committee of Consorzio CTM Altromercato. Michele is also member of the Fair Trade regional committee of Umbria Region, established in accordance with Regional Law n.3/2007.

“As a Fair trade operator I realised that FTOs need to improve their professional and managing skills and competences in order to respond to the market challenges and reach a complete sustainability. I am sure that Fair Share can play a significant role in offering a useful training toolkit for this purpose”.

Silvia Francario is a fiction writer in the grant proposal genre! Silvia’s gateway experience with “co-funded projects” was about 14 years ago at the time she got the first NGO assignment in Kosovo. Since then, she is nurturing a project-based planning approach as an enjoyable and straightforward method to address complexity, to promote responsible change and commitment in human behaviours and beliefs, in the logic of co-construction and co-development of an inclusive and sustainable social, environmental and economic life. Currently she works as grant proposal writer and coordinator primarily with European research and innovation entities.

“Within the Fair-Share environment I will act as grant proposal coordinator, the technical alter-ego of the scientific manager, Michele Stella! I will enthusiastically and imaginatively dedicate myself to highlighting and capitalising the existing work, resources and collaborations brought to the Fair-Share by its partners to further develop innovative and effective ways of addressing current social and economic challenges as a stepping-stone for accessing new opportunities.”

Subpage 3.6. The Tavistock Institute of Human Relations

The Tavistock Institute of Human Relations (TIHR) is a research, consultancy and training organisation that applies social science ideas and methods to real world problems of policy and practice. A distinctive feature of the Institute’s work is its focus on social, organisational and policy dynamics through a focus on human relationships between organisations.  The Institute is particularly known for its expertise in action research, industrial democracy and political and human dynamics in the areas of employment policies, education and training, learning, technology development, partnerships, social capital, local & regional development and health and social welfare.

The Institute has vast experience of working at the European level as well as in national and local contexts. TIHR staff come from a broad cross-section of disciplines, including political science, sociology, economics, psychology, anthropology, psychotherapy, and organisational studies. This profile is consistent with the need to bring a holistic and human-centred approach to bear on the complex, multi-dimensional nature of Fair Trade organisations across Europe. The Institute is also a member of MENON, a European learning

innovation network. It publishes two peer-reviewed journals: Evaluation – The International Journal of Theory, Research and Practice – and Human Relations.

www.tavinstitute.org

Cristina Castellanos, Senior Researcher and Consultant at the Tavistock Institute of Human Relations (UK) and Lecturer on Economic Policy at the Cardenal Cisneros University (Spain), is experienced in the elaboration and management of policy evaluation and research projects, aimed at providing economic and social analysis for policy design and implementation. She introduces a gender perspective into projects related to labour market, economic and social policies, diversity and equal opportunities policies, human resources, and education, at national and EU level.

“Fair Trade entrepreneurs and employees care about a more reasonable distribution of the benefits of interchanging goods and services. I think they need to have supporting and training tools to improve their business and their jobs. I want to contribute to Faire Share, so the project helps them to achieve this goal!”

Kerstin Junge is a principal researcher and consultant at the Tavistock Institute of Human Relations (TIHR) with overall responsibility for leading the Institute’s European workstream. Since completing her PhD in European Politics on the topic of differentiated European integration she has gained 12 years’ experience in comparative social research and evaluation, focusing on European, national and local programmes in the areas of employment, education and skills and social inclusion. In implementing research and evaluation assignments she draws on systems thinking, ideas of structure and agency as well as group and (inter) organisational dynamics.

“The social economy and fair trade are an increasingly important part of European economy. If we are to equip fair trade entrepreneurs with better skills so that they can make use of the opportunities they have we need to be sure that the training tools and methodologies we use work. I look forward to bringing my evaluation expertise to the Fair Share project so we can demonstrate that its tools make a difference.”

David Drabble has been a Researcher and Consultant at the Tavistock Institute for six years and is a sociologist by training, with dissertations on retail capitalism and social capital in ethical food retailers. David has expertise and training on a number of research methods, particularly focussed on the display of quantitative information and the analysis of people in systems. David has an interest in a wide range of subjects and works on both UK-based and European projects, on topics from energy behaviour and information to citizens, to social media and fair trade.

“Fair Share relates to two passions of mine. First, how Fairtraders can help build trust between traders and suppliers, and between traders and the community, building social capital both locally and globally. Second, how the Fairtrade movement offers an alternative modernity, where a competitive race to the bottom is not seen as inevitable.”

Giorgia Iacopini, Senior Researcher at the Tavistock Institute, is an experienced evaluator and consultant at TIHR: she has contributed to a wide range of process and outcome evaluations using theory-based evaluation approaches; qualitative and quantitative research methods and facilitation of learning events. She also brings experience in delivering evaluation training workshops: she was a key consultant in the national workshops on self-evaluation guidance aimed at increasing research and evaluation capacity for local government; has co-facilitated an evaluation by Peer Review, which included support with Theory of Change Mapping and for the Planning Advisory Service. Giorgia has worked for a diverse set of clients including the European Commission, UK government departments and local authorities and is a member of the facilitation team of the UKES London network.

“Fair trade and the social economy are increasingly recognised as having an important role in creating a strong, sustainable, and inclusive society. As an evaluator, I see my work as supporting the creation of a learning environment: Fair Share, for me, is therefore about working closely with partners and stakeholders to generate learning and a deeper understanding of what is needed in order to support the improvement and sustainability of the fair trade sector in Europe.”

4. Fair Share in action

One of the goals of the Fair Share project is to develop a training program aiming to improve Fair Trade Entrepreneurs’ capacities. We invite you to JOIN the network and to SHARE your knowledge/experience as well as the resources available to help us raise a collective dynamic around the project. By pooling our knowledge, experience, effort and enthusiasm, we can all contribute to foster Fair Trade initiatives.

The website makes what we do relevant and visible for fair trade entrepreneurs, social entrepreneurs, schools, teachers, citizens and other actors in order to arise interest and mobilize the community around the Fair Share platform. This section gathers:

- the publications and resources of the Fair Share project #To link with another subpage#- the News & Events #To link with another subpage#- the Gallery of images and videos #To link with another subpage#

5. Contact us

FAIR SHARE coordinatorMonimbò (#add logo#)Addresswww.monimbo.itMichele Stella – stella.michele70@gmail.comSilvia Francario – silvia.francario@gmail.com

FAIR SHARE partners

Academy for Social Entrepreneurs @HEC-ULg (#add logo#)c/o Centre for Social Economy – HEC-ULg

Sart Tilman B33 box 44000 Liege (Belgium)www.academie-es.beJulie Rijpens – julie.rijpens@ulg.ac.be

AGICESAddresswww.agices.orgcontact person

CECE – Spanish Confederation of Education and Training CentresAddresswww.cece.escontact person

Laurea University of Applied SciencesAddresswww.laurea.ficontact person

Tavistock Institute of Human RelationsAddresswww.tavinstitute.orgcontact person

7. Button “Enter Fair Share”

#Link towards the platform#