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1
B GIO DC V O TO TRNG I HC KINH T THNH PH H CH MINH
KHOA THNG MI DU LCH MARKETING _______________________
MN U T QUC T
D N KINH DOANH:
CNG TY TNHH MTV
DCH V TH Y TM VIT
(BESTPET)
GVHD: GS.TS. V Thanh Thu
2
MC LC
LI M U ................................................................................................................6
I. Nhng cn c nghin cu v s cn thit u t ...................................................8
1.1. Xut x v cn c php l: .................................................................................. 7
1.2. Ngun gc ti liu s dng.................................................................................. 7
1.3. Phn tch kt qu iu tra c bn v t nhin, ti n guyn, k inh t, x hi .......... 8
1.3.1. T nhin ........................................................................................................ 8
1.3.2. Kinh t .......................................................................................................... 8
1.3.3. Cng ngh ..................................................................................................... 9
1.3.4. Khuynh hng nhn khu hc .................................................................... 10
1.3.5. Hot n g x hi ......................................................................................... 10
1.3.6. Ro cn a phng .................................................................................... 10
1.4. Chnh sch kinh t x hi lin quan: u i v thu sut ................................. 11
1.5. c dim v quy hoch, k hoch pht trin..................................................... 11
1.6. Mc tiu u t.................................................................................................. 11
1.7. Phn tch th trng ........................................................................................... 11
1.7.1. Phn tch nhu cu t iu th........................................................................... 11
1.7.2 Phn tch kh nng cnh tranh ..................................................................... 13
1.8. Sn phm c la chn ................................................................................... 14
II. La chn hnh thc u t, cng sut ..................................................................... 15
III. Chng trnh sn x ut v cc y u cu p ng...................................................... 16
3.1. Chng trnh sn phm ..................................................................................... 16
3.2. Chng trnh phn phi ..................................................................................... 18
3.3. Chng trnh chiu th....................................................................................... 18
3.4. Chin lc gi ................................................................................................... 19
IV. Chng trnh cung cp nguyn vt liu cho d n. ............................................... 21
V. Phng n v kh u vc a im v a im c th................................................ 22
5.1. Cc yu t c bn c a a im ......................................................................... 22
5.2. nh gi v a im xy dng c s cho d n ............................................... 24
VI. Phn cn g n gh k thut ........................................................................................ 25
6.1. Cng ngh n ui v chm sc............................................................................. 25
6.2. Cng ngh x l nc thi ................................................................................ 27
6.3. Cng ngh x l rc thi. .................................................................................. 29
3
6.4. Cng ngh qun tr thng tin. ............................................................................ 30
6.4.1. Quy trnh lu chuyn thng tin. .................................................................. 31
6.4.2. Cng ngh qun tr thng tin ...................................................................... 35
6.5 Thit b ............................................................................................................... 36
VII. Phn xy dng v t chc thi cng xy lp .......................................................... 38
7.1. Xy dng cc phng n b tr tng mt bng v phng n la chn......... 38
7.2. T chc thi cng sa cha v tng tin thc hin........................................ 39
VIII. T chc qun l sn x ut v b tr lao ng ....................................................... 41
8.1. T chc qun l ................................................................................................. 41
8.2. i ng nhn s ................................................................................................ 42
8.2.1 D tr nhn s v chi ph lng .................................................................. 42
8.2.2 D tr v k hoch v kinh ph o to lao ng ........................................ 44
IX. Phn tch ti chnh k inh t...................................................................................... 45
9.1 D bo vn u t v ngun vn u t ............................................................ 45
9.2 D bo chi ph sn x ut hng nm ..................................................................... 46
9.3 D tr doanh thu................................................................................................. 46
9.4. nh gi tnh kh thi ca d n u t v ni dung ti chnh ........................... 49
X. Phn tch kinh t - x hi ......................................................................................... 50
10.1. n g gp cho kinh t ...................................................................................... 50
10.2. n g gp cho x h i ....................................................................................... 51
10.3. Thit hi c th mang n cho x hi.............................................................. 51
10.4. Hnh ng ....................................................................................................... 52
XI. T chc thc h in v qun tr ri ro ...................................................................... 52
11.1. T chc thc hin ............................................................................................ 52
11.2. Qun tr ri ro .................................................................................................. 53
11.2.1. Cc loi ri ro ........................................................................................... 53
11.2.2. Cc bin php phng v hn ch ri ro ..................................................... 55
KT LUN.................................................................................................................. 56
4
BNG - BIU
Bng 1: D tr chi ph lng v bo him x hi........................................................43
Bng 2: Bng d tr tng vn u t cho d n ..........................................................46
Bng 3: K hoch tr n vay........................................................................................47
Bng 4: Bng d tr doanh thu v li nhun ca d n nm u tin .........................47
Bng 5: Bng d tr doanh thu v li nhun ca d n trong 5 nm u tin .............49
Biu 1: S lng v s h nu i ch trong a bn qun 2, qun 9, qun T h c
nm 2008 2010..........................................................................................................13
Biu 2: Qui trnh khch hn g n khm bnh.........................................................32
Biu 3: Qui trnh khch hn g n lm dch v .......................................................33
Biu 4: Tng doanh thu d k in trong 5 nm .........................................................49
5
L I M U
Qua hn 20 nm tin hnh i mi nn kinh t, Vit Nam tng bc pht huy c
nhng th mnh vn c ca mnh ha nhp vo ln sn g ton cu ha c a nhn
loi. Thng qua qu trnh hi nhp m c bit l vic tr thnh thnh vin chnh thc
ca WT O gip cho v th ca t nc v con ngi Vit Nam trn trng quc t
ngy cng c cng c. Nh mt kt qu tt yu, trong nhng nm gn y i
sng vt cht v tnh thn ca ngi dn Vit Nam tng ln m t cch r rt, c
bit l n gi dn cc thnh ph ln nh H Ni, Thnh ph H Ch Minh V nh
mt quy lut, khi iu kin vt cht c tha mn th con n gi li ch nhiu hn
nhu cu gii tr. Vi truyn thng yu thin nhin qu mn mun loi, cng vi thi
quen nui th cng trong nh c t xa xa ca t tin, n gy nay ngi dn Vit Nam
tip tc pht huy truyn thng v thi quen tt p y, bin n thnh mt th tiu
khin cc k tao nh v b ch. Vic nui th cng khng ch pht trin cc thnh
ph ln m cn c ph bin rng ri cc vng qu ca Vit Nam. Nhng th
cng ch yu c nui l ch, mo, kh, ch ut , g, vt cc loi. Tuy chng c
ch chm sc kh chu o nhng chng cng thng hay gp phi nhng vn v
sc khe. cc thnh ph ln nh thnh ph H Ch Minh, cc ch nui th cng rt
quan tm n t nh hnh v sinh, tnh trng sc kh e ca con vt mnh yu thng. H
sn sng chi nhng khon tin ln a nhng con ch, mo ca h i lm v sinh,
hoc khm bnh nh k. Khi cc con vt gp vn nghim trng v sc khe th
nhng n gi ch sn sng chi tht m cu con vt, h c th gi con vt ra nc
ngo i tm kim dch v cha tr tt hn. Mc d nhu cu ca th trng cao nh th
nhng ngay ti thnh ph H Ch Minh th cc c s th y c th p ng nhu cu
khng nhiu. Nhn thy c c hi kinh doanh , nn chng ti, nhm d n, tin
hnh nghin cu th trng v lp d n v khu phc hp bao gm khu chm sc y t
v khu dch v cho th cng. D n ra i s p ng nh u cu ang gia tng ca
ngi dn thnh ph H Ch Minh v cc tnh thnh ph ln cn. D n s dng cng
ngh tin t in t nc ngoi, vi cng n gh x l nc thy cao cp, hin i, thn
thin vi mi trng, cng v i i n g y bc s c trnh cao, nhiu kinh ngh im.
Khi d n i vo hot ng ha hn s l mt ngi dn u th trng vi cht lng
dch v tt nht, tinh thn trch nhim cao i vi x hi v mi trng. Ngoi ra, d
n cn to ra nh iu cn g n vic lm cho n gi dn, hng nm ng gp vo n gn
sch nh nc mt s tin kh ln phc v cho phc li x hi. Nu d n thnh
cng c th dn n vic ra i ca nhiu n ln h n na tron g tng lai, gp phn
6
ngy cng nng cao kh n ng phc v v cht lng dch v trong n gnh, cng vi
vic nng cao mc ng gp cho x hi.
7
I. Nhng cn c nghin cu v s cn thit u t
1.1. Xut x v cn c php l:
y l ngnh ngh kinh doanh c iu kin
Trc khi ng k kinh doanh, cn phi p ng cc iu k in v giy php
hot n g n gh th y (chi cc th y cp theo quy nh 33/2005/ N-CP): trong quy
nh v bng cp chuyn mn trong 1 s lnh vc th y lin quan n dch v ca
BestPet nh sau:
- Ngi ph trch k thut ca cc c s nh xt nghim, phu thut phi c
bng bc s th y; ngi hnh ngh tim phng, chm sc, cha bnh, chun
on, k n cho th y phi c bng trung cp th y tr ln...
- Ngi hnh ngh sn xut, kim nghim thuc th y, nhp khu thuc th y,
ch phm sinh hc phi c bng bc s th y hoc k s chn nu i...
Nhng th tc php l cn thit
- Chnh quyn a phng ph i cp s qun l ch
Thng t c ban hnh ngy 19/9/2009 ca B Nn g n ghip Pht trin Nng
thn: mi t chc, c nhn nui ch phi ng k vi trng thn, trng p,
t trng dn ph lp danh sch trnh UBND x , phng cp s qun l. S
s c dng gh i l lch con ch, thi gian tim phng cc loi vcxin.
- Trng hp gia nh nui trn nm con tr ln phi c t trnh UBND x,
phng v iu kin nui. Sau c quan th y a phng s thm nh, xc
nhn nh iu kin v sinh th y, phng chng bnh di, mi c php
nui. y l iu kin thun li cho v ic k inh doanh bnh v in th y, c s th
y v to ra trch nhim v ngha v cho ngi nui th cng trong v ic
qun l v t im phng cho th nui. Cc bnh v in, c s th y cng d dng
nm c thng tin ca th nui.
V vic nhp khu thc n chn nui th y
Cn c Danh mc sn phm, hng ha phi kim tra v cht lng ban hnh
km Quyt nh s 50 /2006/Q-TTG ngy 07/03/2006 ca Th Tng Chnh ph th
mt hng thc n chn nui nhp khu thuc din phi kim tra nh nc v cht
lng.
1.2. Ngun gc ti liu s dng
8
Cc ti liu m nhm s dng hu ht ly t cc kt qu kho st thc t, cc
lut th y, iu khon m bnh vin th y, cc kt qu iu tra v kinh t, th trng.
1.3. Phn tch kt qu iu tra c bn v t nhin, ti nguyn, kinh t, x hi
1.3.1. T nhin
Vit Nam thuc kh u vc nhit i gi ma, ch thch hp cho cc loi th
cng, c bit l ch v mo c ln g n gn, tha, thn hnh kh nh nhnV vy, i
vi cc loi th cng ngoi nhp m khng thch nghi vi kh hu a phng d
nhim cc bnh v da dn n rng lng, cc bnh v ng h hp cho thy mt
nhu cu kh ln v dch v th y v chm sc th cng.
1.3.2. Kinh t
Tng trng k inh t:
Nm 2010, k inh t ca Vit Nam t ip tc c s phc h i nhanh chng sau tc
ng ca khng hong kinh t ton cu:
- Tng trng GDP t 6,78%, cao hn mc tiu ra l 6,5% .D kin tc
tng trng kinh t nm 2011 tng khong 7-7,5%.
- GDP 2010 t 102,2 t la. Trong bi cnh kinh t th gii vn ph c hi
chm chp, kinh t Vit Nam t c tc tng trng tng i cao nh
trn l mt thnh cng. GDP theo u n gi cng tng dn qua cc nm n
nm 2010 l 1200 USD. Ring thnh ph H Ch Minh, GDP u ngi bnh
qun l 2800 USD.
Theo d on, thu nhp ca n gi dn thnh ph s tip tc tn g nhanh trong
nhng nm tip theo. Vi ngun thu t lng v hot ng kinh doanh, thu nhp
trung bnh u ngi l vo khong 2,7 triu n g (2009), trong , chi t iu cho nhu
cu khc (ngoi ch i ph thit yu nh n, , mc, gio dc, i li,..) l 3.64%/tng chi
tiu. Thu nhp bnh qun ca nhm ngi c thu nhp cao v n nh l vo 5,219
triu n g/ngi/thng. C ngh a mt ngi c thu nhp kh c th chu chi tiu cho
vic chm sc th cng trung bnh trong khong 189,972 ng. y l mt con s
tim nng cho BestPet.
Lm pht , mc li sut v t gi:
- Lm pht ang tng cao, CPI bnh qun nm 2010 tng 9,19% so vi bnh
qun nm 2009 v vn c x u hng tip tc tng.
9
- Li sut hin nay ang mc cao, li sut cho vay khu vc phi sn xut hin
nay t 18-22%.
- Din bin t gi trong nm 2010 l kh phc tp. n cui thng 11 nm
2010, t gi trn th trng 21.500 ng/USD.
Cc yu t ca nn kinh t to thun li v gy bt li n d n
- Thun li:
i sng ci thin,thu nhp ngi dn tn g nhanh, nhng n gi yu th cng
sn sng chi tiu mnh cho cc loi sn phm v dch v cao cp dnh cho th
nui. iu ny th hin mt lng cu ln cho d n.
- Bt li:
Lm pht tng nhanh khin cho chi ph vt liu xy dng, vt dng y t,
thc n, dc phmtng cao, nh hng n gi thnh v doanh thu sau
ny khi d n i vo hot ng.
Li sut cao lm cho cng ty kh khn khi s dng vn vay.
T gi hi oi phc tp v tng nhanh nh hng n chi ph cc loi
my mc y t, dc phm nhp khu cng tng theo.
1.3.3. C ng ngh
- Xu hng pht trin ngnh cn g n ghip lin quan n sn phm ca cn g ty:
Cng n ghip ch bin thc ph m kh v ch to m y mc thit b chm
sc y t hin nay cha thc s pht trin, ch yu phi nhp t n c ngoi.
iu ny l mt kh khn cho d n bi khi phi chu nh hng nhiu ca
yu t kinh t nh t gi hi oi. Tuy nh in vi nhu cu ngy cng tng trong tng
lai v cng ngh ngy cng pht trin, chng ta c th t in rng Vit Nam s c nhng
dy chuyn sn xut hin i ca ring mnh, p ng nh u cu ti ch cho ngi dn.
Cng n ghip sn xut thuc th ti Vit Nam ang pht trin, c nhiu
trung tm nghin cu th y c thnh lp, hin ti c hn 62 c s sn
xut thuc th .
Nh cc ngun cung thuc th y tron g nc m gi c thuc c th gi n
nh v r hn, iu ny l mt im thun li cho d n ca nhm.
Ngoi nhng ngnh cng nghip lin quan trn th mng sn xut ph kin,
qun o cho th cng tron g tng lai s pht trin mnh m theo xu hng ca th
trng.
10
- Hin trng nn cng ngh v s tc ng ca n n s pht trin kinh t a
phng
Cng cuc cng n ghip ha, hin i ha t nc ang ngy mt i ln, i
sng ca n gi dn n gy cng pht trin. Cng ngh tin tin i vo i sn g hng
ngy ca ngi dn lm cho mi chuyn sinh hot hng ngy tr nn d dng v
nhanh chng h n. iu ny lm cho con ngi c nhiu thi gian dnh cho nhng
vic khc nh chm sc sc khe, gii tr v c bit l chm sc vt nui. H c th
dnh hng gi i do cng th cng ca mnh v do nhu cu c mt ni
chm sc cho th cng ca h s n gy cng tng.
1.3.4. Khuynh hng nhn khu hc
- Gii tnh: Nhn chung, Vit Nam s lng n c thn/ kt hn mun ngy
cng tng, v i thin hng ngi chm sc ca mnh, khi khn g/cha c gia
nh, ngi ph n thng chn nui th cng nh mt cch tha mn thin
chc ca mnh do nhu cu n gii c thn nui dng v chm sc th
cng ngy cng tng. N gii s thch chm sc v lm p th cng (cc nhu
cu cp cao), cn nam gii thng quan tm nhiu n dinh dng, sc khe
cho th cng (cc nhu cu cn bn). Do cng ty nhm vo dch v chm sc,
lm p, thm m cho th cng, v vy xc nh nhm vo khch hng l n
gii (hin ang chim vo khong 51,9% dn s thnh ph H Ch Minh).
- tui: Theo mt s n ghin cu tin hnh gn y, xu hng ph n trn 25
tui v c s nghip kh thnh t, thu nhp cao (t trn 10 triu ng/thng)
a s u s hu trong nh t nht 1 th nui.
- Trnh Y bc s: Hin nay thiu bc s th y c kinh nghim tuy nh in lng
bc s tr c o to t cc trng i hc hay c s o to li thiu vic
lm do cha p ng yu cu v k nng. Hng nm c khong hn 800
sinh vin ra t rng vi cht lng u ra tt tuy nhin cha c nhiu sinh vin
tm c vic lm ng ngnh ngh.
1.3.5. Hot ng x hi
Cn thiu cc hot ng gii tr cng vi th cng n goi tri.
Bo v ng vt th cng hin l mt trong nhng vn ng quan tm hin
nay.
1.3.6. Ro cn a phng
Vn v sinh v t ing n nh hng mi trng xung quanh.
11
1.4. Chnh sch kinh t x hi lin quan: u i v thu sut
Doanh ngh ip hot n g trong lnh vc gio dc - o t o, dy n gh, y t, vn
ha, th thao v mi trng c p dng thu sut 10%. y l thun li cho cho d
n kinh doanh ca nhm.
1.5. c dim v quy hoch, k hoch pht trin
Khu vc hot ng ch yu ca cng ty l trong n i thnh Tp. HCM vi h
thng a dng cc loi phng tin giao thng, gn ngay trc i l n g Ty rt
thun t in cho vic di chuyn. Mt im thun li na l nm gn cc khu dn c c
thu nhp tng i cao nh: khu Ph M Hng - Qun 7; khu dn c Tho in -
Qun 2.
1.6. Mc tiu u t
Cng ty xy dng khu phc hp ny ti thnh ph H Ch Minh, ch yu cung
cp dch v p ng nh u cu chm sc th cng cho cc khch hn g trong ni thnh,
c bit l khu vc tim nng Ph M Hng - Qun 7 ; kh u dn c Tho in - Q2.
1.7. Phn tch th trng
1.7.1. Phn tch nhu cu tiu th
Ngy nay, v ic n u i th cng khng phi ch l mt th vui m cn l mt nhu
cu khng th thiu. Theo Thng k ca Chi cc Th y thnh ph cho bit, ton thnh
ph hin c 117.000 h n ui ch, mo vi khong 209.000 con v c 615 h ang
nui trn nm con ch. Ti mt trang web v th cng trn mng c ti 25.000
thnh vin v ti mt cu lc b nhng ngi yu th cng khc trn trang mng x
hi facebook th c gn 5000 thnh vin. R rn g khi i sng ngi dn Vit
Nam ni chung, ngi dn thnh ph ni ring c nng cao th vic nui th cng
s c xu hng ngy cng gia tng.
Theo thng t mi nht ca Cc th y, t thng 6 nm 2010, tt c ch mo
trong thnh ph u phi c ng k v tim phng nh cn ung thuc hoc tim
phng bnh giun sn, t im phng vi khun, t im phng bnh di... Do v y nhu cu v
vic khm cha bnh cho th cng cng gia tng theo s lng ngi nu i. Nhu cu
s dng cc loi thc phm t t in dnh ring cho th cng n gy mt gia tng. Mt
12
11400 1220014000
1980022500
25000
0
5000
10000
15000
20000
25000
30000
2008 2009 2010
S? h?
S? th
gia nh in hnh c th dnh t 100.000 -200.000 ng mt thng cho cc loi thc
phm dnh ring cho th cng. Do kh nng sinh li r t cao.
Trong a bn hot ng ca khu phc hp (qun 2, qun 9, qun Th c) th
c khong hn 14.000 h nui th cng vi khong 25.000 con ( s liu cui 2010).
Theo kho st 20 h dn sinh sng trong khu vc d tnh t kh u phc hp, hn 90%
cc h gia nh u nui t nht mt th cng. c bit khong 20% tha nhn l
trung bnh c 1 thng u a ch i khm mt ln, s cn li th khong t 2-3
thng/ln. Khong 80% s h c h i u ang hoc s cho th cng ca mnh s
dng thc phm chc nng. Ring cc loi ph kin nh dy x ch, chi, qun o
th c 10/20 h tr li l c mua cho th cng. Vi khong 65% s ngi bo rng h
cm thy thoi mi v hnh phc khi nhn thy th cng ca mnh c chm sc chu
o, c th ni y l mt th trng mc tiu hon ton c th u t c. T nm
2008 ti nm 2010 ta nhn thy c s gia tng rt ln ca s lng h nu i v s
lng th cng.
Biu 1: S lng v s h nu i ch trong a bn qun 2, qun 9, qun Th c
nm 2008 - 2010
Ngoi ra, nh u cu cn thit phi a th n trm th y tng rt nhiu t nm
2000 ti nay. T 1 ti 12 tun tui trung bnh mt th cng ung thuc v tim phng
8 ln. Ngoi ra mt nm th cng cn phi t im phng t 1-3 ln. i vi nhng th
nhp v t nc ngoi s ln phi a ti bnh vin th y c th cn cao hn na v
kh thch nghi kh hu v th nhng ti Vit Nam. Hn mt na s ngi c kho
st bo rng h sn sng mua thc n dnh ring cho th cng ca h v 2/3 a th
ca h chm sc thm m mi hai tun.
Khch hng mc tiu ca cng ty l nhng ngi trung lu v thng lu c
mc thu nhp t kh tr ln (15 triu). H ch yu sng ti cc kh u th m i nh
qun 2, qun 7, qun Tn Ph. Khong 20% t rong s l n gi nc ngoi. c
tnh chung ca nhng n gi ny u yu qu v s hu th cng.
13
1.7.2 Phn tch kh nng cnh tranh
Nhn din t nh hnh ch ung ca lnh vc chm sc th cng hin gi, nhm
xin a ra ba nhm i th cnh tranh hin ang tn ti trong lnh vc n y:
Bnh vin th y:
Xy dng c quy m ln v i y cc trang thit b h in i, cc dch v t
khm cha bnh, chn on xt ngh im, tim phng, phu thut, lu chun g n
chm sc thm m, t vn xut nhp khu. Gi c dch v t hn nhng trm th y
hay cc phn g khm .
Hin nay trong TPHCM ch c 2 bnh vin th y l New Pet v Pet Care.
- Bnh v in th y Pet Care (124A ng Xun T hu ,phng Tho in, Q.2
TPHCM): bnh vin th y u tin ti Vit Nam xy dng qui m, chuyn
nghip theo tiu chun quc t ca bnh vin Thonglo Ho spital (Thi Lan).
- Bnh vin th y New Pet Hospital (53 ng Dung Phng Tn nh Q1
TPHCM): bnh vin th y 100% vn u t ca Nht Bn.
Phng khm th y:
Ni c quy m va phi, vn u t ch cn khong t 100 triu, thng do
mt bc s c uy tn t rong ngh xy dng v qun l. Thit b c trang b h in i
nhng vi s lng nh v khng c nhng thit b chuyn dng cho nhng ca x l
phu thut kh. Phng khm c thit y cc dch v nh bnh vin nhng vi
quy m nh hn. Gi c dch v dnh cho ngi c thu nhp trung bnh.
Loi hnh ny c hnh thnh rn g r i trn cc a bn thnh ph vi quy m
tng t nhau. Cc i th cnh tranh gin t ip ny c mt khp mi ni trn thnh
ph nn khch hng c th c nhiu la chn khi a th cng ca mnh n y.
Trm th y:
L nhng trm x chm sc vt nui ca nh nc. Quy m nh v khng c
y cc trang thit b hin i. Cha tr v tim chng mt s loi bnh bnh thng
thng. Gi c dch v r.
Cc trm iu tr ca Chi cc Th y Thnh ph HCM:
Qun 11: 151 L Thng Kit, phng 7.
Qun 1: 178 Trn Hng o, phng 9.
Qun 3: 254 L Chnh Thng.
Qun 5: 1091 Trn Hng o.
Qun Ph Nhun: 124 Trn Huy Liu.
Qun G Vp: 1 A - 1 B ng 26/3, phng 17.
14
Qun Th c: 23/A1 V Vn Ngn.
Qun Bnh Thnh: 313 X Vit Ngh Tnh, phng 24.
Qun Tn Bnh: 215 Cch Mng Thng 8, phng 15.
c im chung ging nh m t. Ring ti trm th y 151 L Thng Kit
phng 7 qun 11 l c u t thm cc thit b ha bnh, c bit u t my siu
m hin i. Hin trm c cc dch v khm bnh, siu m, phu thut, xt nghim,
X-quang, chun g lu dnh cho th b bnh nng...
Tuy nhin nhn chung, cc trm th y vn cha c s pht trin ng u v k
thut u t my mc cng nh i ng bc s c tay ngh cao y.
i tng khch hng: Nhng ngi em vt nui n y thng c thu
nhp thp, gn nh hoc c s ch nh ca t trng cc khu vc trong a bn
thnh ph.
Cnh tranh trc tip v kh nng cnh tranh ca c ng ty:
Hin nay, Pet Care v New Pet Hospital l hai bnh vin duy nht ti TPHCM,
cng nh l hai i th cnh tranh trc tip trn th trng chm sc vt nui hin
nay. u im ca Pet Care l bnh v in chm sc th nui u t in ti Vit Nam vi
i ng bc s c tuyn chn v o t o k, trong khi New Pet Hosp ital tuy vo
th trng Vit Nam sau Pet Care nhng l bnh vin vi 100% vn u t ca Nht
Bn vi bc s t Nht qua lm vic v i ng bc s Vit Nam c o to v h un
luyn chui bnh vin th y ca tp on Honma Pet Clinic.
Nm bt c t nh hnh ca cc i th cnh tranh, cng nh s u t v quy
m v cht lng ca Pet Paradise, cn g ty tin rn g mnh hon ton sc cnh tranh
trn th trng. Hn na, th trng ny vn ang c nh gi l nhiu tim nng, t
i th cnh tranh, rt thun li cho hot ng ca bnh v in.
1.8. Sn phm c la chn
Sn phm: D n l mt khu phc hp dnh cho th cng vi cc loi th ch nh l ch,
mo, chut lang/b /hamster bao gm cc loi dch v nh sau:
- Bnh vin th y: Ti y s c u t cc trang thit b hin i nh my X-
quang k thut s, my siu m mu, my gy m bay hi, cc loi my xt
nghim sinh l sinh ha. Cc loi th cng s c khm bnh, tim phng
bnh nh k, lm cc th thut th y, ty giun sn vi cc dch v chm sc
15
v i ng y bc s p ng cc yu cu quc t. Ngoi ra cn c dch v t
vn v cc chm sc v phng bnh cho cc loi vt nu i.
- Lm p cho th cng: Cc loi dch v nh ta lng, chm sc mng ton
din, cung cp cc ch n king (phng tp th dc, sn chi) s l
nhng gi dch v chnh nhm em li v ngoi hon m v nng cao sc
kho cho cc loi th cng.
- Siu th tin li vi cc sn phm dnh ring cho th cng nh thc phm, cc
mt hng qun o, ti xch, chung, m thi trang cng cc loi chi,
vng c, dy dt, thc n, sa tm v cc sn phm chm sc khc.
- Nhn gi n i tr ch mo khi ch i vng: Vi h thng camera v phn mm
hin i, ch ca th khi i xa c th bit c th cng ca mnh tnh trng
sc khe ra sao, c chm sc nh th no.
Ngoi ra trong tng lai s c thm cc dch v khm th cng ti nh v
nhiu kho hun luyn khc. Mi nhu cu nhm chm sc th cng ca ngi tiu
dng s c gii quyt nhanh chng vi cht lng tt nht.
Nhn hiu v bao b ng g i
BestPet dch ra c ngha l: iu tt nht dnh cho th cng. M c tiu
ca tn g i ny l mong mun em li cho th cng cm gic khe khon, sung
sng, thoi m i. Qua ch ca chng cng s thy yn tm v hi ln g v thnh
vin trong gia nh ca h c i x tt. Ngoi ra tn g i BestPet bng ting Anh
c th gip cho ngi nc ngoi d dng nhn bit sn phm dch v ca cng ty.
i vi cc sn phm dch v, th phn trang tr nhm gy thin cm vi
khch hng l quan trng nht . Mu sc trang tr ch o s l mu xanh da tri bn
ngo i, nhm em li ci nhn t do, thoi mi, d chu cho kh ch hng.
Vi mu xanh dng l mu ch o, vi hnh nh lun em n s thoi mi
nht cho th cng. Logo ca bnh vin BestPet s c nh km trn cc sn phm,
ph kin nhm em li hnh nh qung co tt nht.
II. La chn hnh thc u t, cng sut
- Hin ti, y l khu phc hp cng ty d nh u t mi hon ton. Do nm
bt c nhu cu chm sc th cng hin ti ca th trng, t rong khi c qu t
cc bnh vin, t rm y t th y, cng ty c tng thit k u t mi.
- Do u im ca lo i hnh cng ty trch nhim hu hn, cc thnh vin cng ty
ch trch nhim v cc hot ng ca cn g ty trong phm vi s vn gp vo
16
cng ty nn t gy ri ro cho ngi gp vn, nn nhm quyt nh chn loi
hnh ny thnh lp cng ty.
- La chn cng sut.
K d n (n m) 1 2 3 4 5 Cng sut 40% 50% 65% 78% 90%
III. Chng trnh sn xut v cc yu cu p ng
3.1. Chng trnh sn phm
K vng ca sn phm
Cng ty k vng cc sn phm dch v ca mnh s mang n s tha mn cao
nht cho khch hng thng qua vic chm sc cc th cng ca h mt cch tt nht.
Lun ng vng v khng ngng pht trin trn th trng bn cnh cc cng ty khc
nh Pet Care vi th phn khong 20% v li nh un thu c lun c gi mc
cao v c nh. Sn phm cn g ty s ngy cng c nhiu n gi bit n v c
chp nhn rng ri hn bao gm c nhng khch hng cha tng c nh u cu n
trung tm chm sc cho th cng ca mnh v c nhng ngi tng l khch hng
trung thnh ca cc i th khc. cho tn cng ty lun c nhc n u t in khi
ni v lnh vc chm sc th v t cng vi cht lng v tin cy cao.
Slogan cng ty: Your Pets Our children
- Gi tr ct li: Lun m bo gi c v cht lng dch v l tt nht.
- Vn ha cn g ty: S thn thin ca nhn vin l n n tng.
Vng i ca sn phm
Thm nhp Pht trin Bo ha
Nm 1 Nm 2 Nm 3 Nm 4 Nm 5
Doanh thu
Thi gian
17
Ta c th chia vng i sn phm ra lm 4 giai on:
- Giai on xm nhp th trng: (1 nm u) y l giai on m doanh thu
cng ty tng trng chm v li nhun cn thp do sn phm dch v mi
c a vo phc v. S dng chin lc ht vng nhanh. Vi nhng li
th v cht lng dch v, cng ty nh gi cao n gay t u, nhng cng ng
thi tung ra nhiu h nh thc kh uyn mi thng qua qung co trn cc phng
tin truyn thng nh bo, tp ch, T V, trn website ring cho cng ty, gy
s ch ca khch hng. Cn g ty dn dn a ra cc dch v ca mnh ra
phc v: t cc dch v nh, r ing bit nh: chch, khm, ta lng, mng cho
n cc gi dch v ln nh : kt hp trn gi cc dch v chm sc sc khe
tng qut, lm p ton din Giai on ny, cng ty khn g n gng nng cao
tay ngh ca i ng bc s, chuyn vin cng nh cc nhn vin khc ca
cng ty bng vic cho nhn vin i hc thm cc lp b i dng, giao lu vi
cc ng n ghip cng ngnh hc hi kinh nghim. Theo st qu trnh lm
vic ca nhn vin v c ch khen thng cho nhng nhn vin gii.
- Giai on pht trin (nm th 2 ca d n): Giai on ny, khch hng cng
nh li nhun ca cng ty ngy cng tng. Giai on ny, cng ty tung ra phc
v 100% cc loi dch v m cng ty c th m nhn c theo k hoch t
ra. Khn g n gng n lc gi vng hnh nh ca sn phm, m bo cht lng
dch v. Chm sc khch hng tht tt bng nh iu hnh thc khc nhau bao
gm cc chng trnh khuyn mi, tng qu sinh nht, nhc nh khm nh k,
gy thin cm trong lng khch hng. ng thi quan tm n nhn v in v
tip tc to iu kin cho nhn v in nng cao cc k nng chuyn mn. Bo
dng my mc tht tt v chun b cho giai on trng thnh sp ti.
- Giai on trng thnh (nm th 3,4 v th 5): Giai on ny, lng khch
hng ca cng ty vn cn tng nhng dn chm li v li nhun t c
dn n nh. Tip t c duy tr cc dch v m cng ty a ra vi nhiu hnh
thc khuyn mi nh tng qu cho khch hng, gim gi cho thnh vin thn
thit m bo tha mn mc cao nht nhu cu ca khch hng. Cng ty
y mnh hn na cc chng trnh khuyn mi nhm gi chn khch hng c
v li ko thm khch hng mi. Hn ch dn vic u t thm vo my mc,
thit b qu mc tin, i hi vn ln. Ch yu khai thc ti a cn g sut ca
cc my mc hin c.
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3.2. Chng trnh phn phi
Khu vc hot ng ch yu ca cng ty l trong n i thnh Tp. HCM vi h
thng a dng cc loi phng tin giao thng, gn ngay trc i l n g Ty rt
thun t in cho vic di chuyn. Mt im thun li na l nm gn cc khu dn c c
thu nhp tng i cao nh: khu Ph M Hng - Qun 7; khu dn c Tho in -
Qun 2 vi nhu cu chm sc thc cng cao nn cc khch hng c th d dng a
th cng mnh n c hng cc dch v ca cng ty cng nh mua sm cc sn
phm v thuc men cn thit khc dnh ring cho th cng ca mnh. Ngc li, cng
ty c th nhanh chng tin hnh cc dch v chm sc ti gia.
3.3. Chng trnh chiu th
Thng tin i chng
p dng cho BestPet mt khu phc hp vi quy m ln, vi mc tiu ban
u xy dng hnh nh tiu biu, to du n thng h iu BestPet cho khch hng, nn
cng ty s ch yu tp trung qung b hnh nh thng qua tp ch , internet, pht t ri
v qung co ngoi t ri. Trong :
- Tp ch: Nhng mu qung co trn tp ch vi hnh nh nhiu mu sc l 1
cch truyn ti tt hnh nh cng ty n cng chng.
- Internet: Thit lp website, qung co t rn cc trang web ln, din n ln,
cc mng x hi nh facebook, lookbook, gi direct mail .. Chi ph thp
nhng hiu qu cao do tnh ph bin v tin dng ca internet .
- Pht t ri: Cho thit k, in n t ri vi h nh nh v slogan bt mt
(Everything your p et needs,.), sau em pht ti cc cng vn phn g, n g
4 ln,
- Qung co ngoi tri: Ti tr cc bui offline ca nhng din n yu th
cng ln, t chc cc cuc thi nh thi siu mu ch, mo, . c bit hu ch
khi phi hp vi chin dch qung co trn cc phng tin truyn thng khc
(internet, tp ch, t ri).
Chin lc khuyn mi:
i vi cc khch hng l khch hng thng nin ca BestPet s c nhn
mt th thnh vin ca cng ty. Vi th thnh vin ny, khch hng s nhn c
nhiu thng tin v cch chm sc th cng ti nh, cng nh s c chit khu %
ty vo s im tch ly khi s dng cc dch v ca BestPet.
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3.4. Chin lc gi
Cc chi ph cu thnh sn phm
- Nguyn gi u vo: gi m ua t nh cung cp, chi ph nn cho dch v (thit
b, nhn lc,..)
- Chi ph vn chuyn, lu kho
- Tin lng v cc khon trch theo lng (ca nhn vin cc b phn)
- Khu hao T SC
- Chi ph qung co
- Chi ph h thng thng tin, qun l
- Chin lc Marketing-mix
- Cc yu t tm l Khch hng
- Chi ph khc
Hoch nh chin lc gi: cng ty quyt nh chn chin lc gi nh sau:
Vi cc mt hng trong siu th: Do thc hin franch ise nn gi s l do tha
thun hp l vi cng ty cung cp, km theo nhng chin lc gi kch cu ph hp
(xem [chin lc gi chung)
Vi dch v Th y: Do c im ca n gnh, v ic dnh gi ch yu da trn chi
ph (ph tn) u vo so vi gi ca i th cnh tranh ri s quyt nh tnh thm
bao nhiu phn trm li nhun (nu cao hn chi ph ca i th th phi chp nh n th
bt li d quyt nh gim li nhun hay nh gi cao hn i th)
Dch v Chm sc (thm m , khch sn) : Ch yu nh gi phn bit. v nh
gi trn gi. Vi khch hng s dng dch v chm sc trong qu kh hoc s
dng dch v th y, mua hng trong mt khong thi gian (s ln s dng) nht nh
s c u i gi. Ngoi r a, do i vi dch v thm m, th thao, khch sn, khch
hng thng c nhu cu mua g i dch v, v vy vic nh gi gi dch v vi cc
u i ( gi thp hn, tng k m, th gim gi,..) so vi tng dch v r ing l l tt yu.
Chin lc chung ton khi cng ty
Chin lc nh gi s hon ton ph hp vi mc tiu chin lc ca cng ty
trong giai on u (vng i 6 nm trc khi xoay vng) : Chin lc dn u v
cht lng. Cht lng cc sn phm dch v ca cng ty l cht lng cao, t
phi nh gi cho nhng sn phm trong giai on u ca cng ty sao c th m
ng thm nhp vo th trng ng thi dn lm quen vi khch hng. D phn
khc th trng xc nh l kh ch hng vi thu nhp cao (>15triu/thng) nhng
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thm nhp vo th trng, BestPet s s dng mc nh gi cao hn khng qu nhiu
so vi NewPetHospital (to lp v tr thng hiu) v nhiu chin lc gi h tr
nhm lm quen th trng v thu h t khch hang.
Gi m cng ty ra s nm khong no gia 2 cc, mt cc l gi qu
thp khng c mt mc li no v m t cc l gi qu cao khng th c m t mc
cu no. Ph tn ban u ca sn phm s to thnh nn c a gi . Nhng cm nhn
ca ngi tiu dng v gi tr sn phm (c tnh ton n trong cc ngh in cu
khch hng, cc chin lc Market ing) lp thnh cao c lng. Cng ty s xem
xt gi ca i th cnh tranh, cng nhng yu t bn trong v bn ngoi khc tm
ra m c gi ti u c th nm trong 2 cc ny. ng thi da vo s thay i, bin
ng ca th trng chung (lm pht, suy thoi,) v cc iu kin ni lc m cng
ty ch ng tng ho c gim gi cho ph hp.
Cc loi gi ca BestPet:
- Gi cng b: loi gi ch nh thc ghi trn bng gi
- Gi khuyn mi: a ra vo nhng thi im thch hp (dch l, ngy c bit,
th trng t khch,..) nhm kch cu, thu ht s quan tm ca cng chng
(chin lc Marketing)
- Gi c bit:
Gi theo s lng ln (Ch it gi v m ua s lng ln): nh gi theo s
lng dch v c khch hng chn s dng hoc s lng thi gian s
dng dch v (khch sn) (h ng u i khuyn khch khch hng s dng
nhiu hn n a)
Gi hp tc: dnh cho khch hng trung thnh, khch hng s dng
dch v thng xuyn.
Gi u i trn gi: cc nhm dch v lin quan ca dch v chm sc
thm m-th thao, gi phc v gm gi phng (lu, n, gii tr,..) dch v
km thm ca khch sn v gi k im t ra-chm sc sc khe ton din cho
th y. C th s a vo gi sn phm trn b cho th cng (qun o,
chi, dy dt, vng c,..) bn ti siu th trong giai on pht trin n nh.
Gi trn gi lun thp hn (hoc km u i) so v i gi chun/ gi l.
Gi chit khu thi v: Trong thi im cu gim trong nm hoc vo cc
thi im c ngnh phi chu s suy thoi ca cu, cng ty s a cc cc
mc gi kch cu u i nh t c th nhm l i ko khch hng v nhc nh
21
v cng ty. Theo nh gi, thi im khch hng t cn n dch v chm
sc th nui nht l v o nhng thng c thi t it mt m, th nui cm
thy d chu ( khong thng 11- thng 2)
Cc nhu cu u vo v gii php m bo:
Do c im l kinh doanh dch v l ch yu, khu phc hp BestPet ch thc
hin khu trung gian mua bn li cc sn phm thnh phm, do cng ty ch quan h
mua bn vi cc nh cung ng sn phm th y p ng nhu cu ca mnh.
- i vi khu vc bnh vin, cng ty trc tip l in h vi cc nh cung cp sn
phm y dc chuyn cho th, cng ty c th tham kho danh sch cc nh
cung cp cho cc bnh vin, trm th y khc ang hot ng tron g ni thnh.
- i vi khu vc chm sc sc p v siu th, cng ty c th mua t cc nh
cung cp Vit Nam hoc nh p khu mt s loi sn phm cao cp t cc
hng trn th gii.
Ngnh dch v chm sc vt nui ny v ang pht trin rt kh quan trn
th gii ni chung v ti Vit Nam nhng thnh ph th ni ring, nn tt yu cc
nh cung ng cng dn c hnh thnh v lun p ng y cc sn phm phc
v cho nhu cu ny. Nh phn tch trn, cc nh sn xut dc phm th y ti
Vit Nam cng khng ngng m rng v s lng v a dng cc loi sn phm.
iu ny gip h tr chi ph rt nhiu cho qu trnh hot ng ca BestPet cho
gim c chi ph nhp khu.
IV. Chng trnh cung cp nguyn vt l iu cho d n.
Thc hin kinh doanh nhng quyn thng mi fr anchise t cng ty Husse
nhm xy dng h thng phn ph i bn l v tt c sn phm dnh cho th cng, vi
cht lng sn phm cao, cht lng, gim thiu ri ro khng c kinh nghim trong
vic kinh doanh hnh thc mi ny cng vi trang b cn g n gh qun l thng tin t in
tin. Husse l mt trong nhng cc cng ty chuyn cung cp thc phm v sn phm
cht lng cao dnh cho th cng ca Thy in. Ra i t nm 1987, l mt trong
ba cng ty hng u ch uyn cung cp thc phm dnh cho th cng ti chu u,v
hin ti c hn 600 chi nhnh ti hn 32 quc gia trn ton th gii vi doanh thu
trong nm 2010 l 10 t Euro, tc pht trin trung bnh hng nm ca cng ty l
25%; Husse lun mong mun tt c nhng th cng trn th gii u c th thng
thc nhng sn phm cht lng cao, giu cht dinh dng v m bo v sinh an
ton thc phm ca cng ty, v th cng ty sn sng thc hin chnh sch nhng
22
quyn thng mi cho nhng ai mong mun tr thnh franchise ca mnh vi nhiu
chnh sch u i.
Lin kt vi cc hn g sn phm tiu dng, thc phm khc t cc cng ty ni
ting nh Royal Can in, FABI, Pedigerr nhm a dng ha sn phm cung cp.
V. Phng n v khu vc a im v a im c th.
a im xy dng c s (khu phc hp) l ti thnh ph H Ch Minh, c th l
trn trc ng ng Nguyn Th nh, qun 2, TP.HCM.
Trc t in, ta t m hiu mt vi c im v a l, t nhin v dn s ca qun 2.
5.1. Cc yu t c bn ca a im
- Tng quan:
23
Qun 2 l mt trong nm qun mi thnh lp ca thnh ph H Ch Minh t nm
1997, nm pha ng Bc thnh ph, thnh lp t rn c s tch t 5 x ca huyn
Th c trc y. Pha Bc gip qun Th c. Pha Nam gip sng Si Gn, n gn
cch vi qun 7 ; sng Nh B, ngn cch vi huyn Nhn Trch, tnh ng Nai. Pha
Ty theo th t t Bc xung Nam ln lt ngn cch vi qun Bnh Thnh, qun
1 v qun 4 bi sng Si Gn. Pha ng gip qun 9.
Qun 2 l mt qun ni thnh ca Thnh ph H Ch Minh. Qun 2 c din tch 49,74
km, dn s ngy 1 /4/2009 (theo iu tra dn s nm 2009) l 145.981 ngi.
V hnh chnh, hin nay qun bao gm 11 phng: Tho in, Bnh An, Bnh
Khnh, Bnh Trng Ty, Bnh Trng n g, An Khnh, Th Thim, An Ph, An Li
ng, Ct Li, Thnh M Li.
- X hi:
T sau khi thnh lp, qun ch trng u t pht trin h tng c s. Cc tuyn
ng xa l H Ni, Trn No, Nguyn Th nh, Nguyn Duy Trinh, cu Gin g ng
T, ng lin phng Bnh Trng ng Bnh Trng Ty Ct Li... c nng
cp m rng, xy dng mi. H thng c s vt cht k thut ca y t, gio dc, vn
ha, th dc th thao c ch trng u t.
- Kinh t:
BestPet
24
Theo thng tin t website qun, trong 3 thng u nm 2008, doanh thu ngnh
Thng mi - Dch v thc hin 2.647,9 t ng, t 20,65% k hoch nm, tng
39,96% so vi cng k nm ngoi. Cc ngnh c s pht trin cao nh: kinh doanh
vng bc, cm , vt liu xy dng, trang tr ni tht, xng du, dch v vn ti nh.
Gi tr sn xut CN-TTCN thc h in 1.430,9 t ng, t 24,02% k hoch nm, tng
17,39% so vi cng k. Tng thu n gn sch c thc hin 159,52 t n g, t 63% k
hoch nm, t ng 382% so vi cng k.
- Quy hoch pht trin:
Cng vi s pht trin ca vng kinh t trng im pha Nam v thnh ph H Ch
Minh, qun 2 c v t r quan trng, s l trung tm mi ca thnh ph sau ny, i din
khu Trung tm c qua sng Si Gn, l u mi giao thng v ng b, ng xe
la, ng thu ni lin thnh ph H Ch Minh vi cc tnh: ng Nai, Bnh
Dng, B Ra-Vn g Tu. Qun 2 c tim nng v qu t xy dng, mt dn s
cn tha tht, c bao quanh bi cc sn g rch ln, mi trng cn hoang s nn
nhn ln li th v v tr kinh t ca mnh. Khu th mi Th Thim, t rung tm ti
chnh, thng mi, dch v mi ca thnh ph s mc ln y trong thi gian khng
xa na.
5.2. nh gi v a im xy dng c s cho d n:
Qua tm hiu mt s c im v t nhin, x hi v vn ha ca qun 2, ta c th
thy, nu u t vo y, ta s c mt s mt thun li nh sau:
Qun 2 t uy mi ch c thnh lp nhng do c quy hoch pht trin
thnh mt trung tm ti chnh, kinh t ln ca thnh ph nn nh ng ngi
giu c, thu nhp cao ang tp trung v y r t nhiu. Nhng ngi ny s
c kh nng ch i nhiu t in chm sc cho th cng ca h.
Cc khu dn c cao cp, cc chung c nhiu tng mc ln vi tc
chng mt qun 2. Cng vi l s tp trung dn c ng c vo
nhng ch ny. Ch nh s tp trung dn c v mt a l th ny gip cho
cng ty (nu d n c thng qua th cng ty s c thnh lp) d dng
tp trung vo ph c v cho nhng thng ca mnh.
Ngoi ra, a im ny cn nm gn khu dn c Ph M Hng qun 7,
mt khu dn c vi s tp trung r t ng nhng n gi c thu nhp cao (v
25
a s h s hu th cng), lm cho th trng cho sn phm ny c m
rng ra r t nhiu.
V c s h tng ng s, in, n c qun 2 th cng rt tt. Qun 2 l
mt trong nhng qun m vn v c s h tng lun c quan tm u
t mi cng nh nng cp. L do l v qun c quy hoch tr
thnh trung tm. Chnh v vy, nu d n c xy dng y, chng ta
s khng phi lo lng qu nhiu cho cc vn .
Tuy nhin, ta cng gp phi mt s kh khn chnh sau y:
V sn phm ca d n l dch v chm sc th cng nn vn v mi
trng l rt c quan tm. Nu khng c cch gii quyt thch hp cho
vn ny, d n c th tht bi (v cc c quan chc nng khng cho
php xy dng).
H thng giao thng ng s qun 2 tng i y nhng nhn
chung cn nh, c bit l ng Nguyn Th nh. M khi d n c
lp nn, s lng khch hng lui ti nhiu s d gy ra tnh trng n tc,
kt xeiu ny c th lm nn lng cc khch hng tim nng. Bi v
khi c nhu cu a th cng ca h n y m li kt xe nh th h s
cm thy khng thch, khn g thun tin v s chn mt ni khc.
Hng gii quyt cc kh khn :
V vn mi trng, d n c u t mt cng ngh x l cht thi rt
hin i, c kim chng bi cc chuyn gia nc ngoi. Vi cn g n gh
ny th vn mi trng khn g phi l ni lo na.
Cn trnh xy ra n tc, kt xekhi c ng khch hng n cng mt
lc, d n c thit k dch v chm sc ti gia v chng trnh khuyn
khch a th cng n ngoi gi cao im. C th, s c ng dy
in thoi ring khch hng c th g i vo v yu cu a nhn vin
n tn nh chm sc cho th cng ca h. ng thi, nhng ai a th
cng n ngoi gi cao im s c tnh vi mc gi u i hn.
VI. Phn cng ngh k thut
6.1 Cng ngh nui v chm sc
6 Yu t Nhng iu phi lm Nhng iu phi trnh
Cho n Cc loi thc n ti, t Khng dng cc thc n
26
nhin, cha qua ch bin, tt
nht l t tht ti (c v ni
tng), rau c, nm, cht bo
ng vt cht lng cao, cc
loi vitamin, khong cht, c
bit xng ng vt cho ch.
Mt s thc n hon ho cho
mo nh chut cng hay
chut nh, ch im, c, b, sa.
Tt c cc loi thc n u
c kim tra bng my
BICOM
bao gm thc phm
qua ch bin, n g cc, tinh
bt, sa, u nnh, ng,
tht ln, da th, si-r,
hydro ha du, du thc
vt cha Brom, bt ngt,
cc loi thc phm cha
BHA hay BHT v dung
mi t ru.
Tuyt i khng cho ch
mo n hnh ty v hnh
ty v ti rt c vi ch
mo.
ung Nc phi tiu chun RO
m bo kh ang cht.
Tuyt i khng cho vt
nui ung nc t vi,
ging, nc lc, nc
ng chai.
Chm sc S dng bt thy tinh hoc s,
gm cho n v ung
Cho n v tr cao, khng cho
n sn nh.
Chi rng v mt-sa sau khi
n
Da v bm t a mng bng b
dng c r ing bit Dremel
Kh khun phng tm bng
mui Epson
Chm sc rng ming bng
thc n t xng, nh rng
vi kem ch uyn bit
Du tm v gi l nhng sn
phm chit xut t nguyn
liu t nhin
Dng bt bng thp khng
r (cha niken v nhm)
Dng Teflon v chu
nhm
S dng cc vt dng kim
lai nhn
Dng cc loi kem, du
gi, du dng c cha
cht c hi
S dng cc sn phm c
cha cn
S dng chi bng
nha, hoc c lng d bay
nh banh tennis
27
Tim vc-xin phng bnh di
v xt nghim khng th nh
k
S dng tinh du thm t
nhin dng lng
Vi sen c b lc chuyn bit
loi b clo
Gic ng Nm nm
Phng lc ng phi ti
Khng kh trong phng phi
thng thong v c lc sch
Khi ng phi ng mi ca s
m bo yn tnh ng
gic
S dng my iu ha
M ca s lc ng
nh sng trong phng
khng ng chun
Vui chi Cho v t nui vn ng h
tr tnh linh hot, sc mnh,
bn, tnh k lut v tnh
cm vi ch
Xoa bp sau khi vui ch i rt
c li
Khng nn hn ch vn
ng
Vui chi khng c k lut
Khng c kt ni tnh cm
gia ngi v vt nu i
Khng iu tr cho vt
nui
Mi
trng
Dt ch i b 2 ln mi ngy
Cho tm nng
ch i t vt liu t nhin
Cho nghe nhc
Hn ch dt ch i b
Hn ch tm nng v cc
hat ng ngoi tri
6.2 Cng ngh x l nc thi
28
- Thuyt minh cng n gh
Nc thi c x l theo k thut Mng vi sinh tng chuyn ng -
MBBR vi hiu qu cao, t cc tiu chun qui nh. Nc thi c x l bng
phng php vi sinh ti cc b x l vi sinh 1 v 2. Nc thi sau x l vi sinh c
lc qua lp vt liu lc ni ti b lc nhm loi b cn vi sinh trong nc v kh mt
phn nitrat. Lng bn trong trong b lc c quay vng mt phn v b x l vi
sinh 1, phn bn d cn li c a v b bn. Bn sau mt thi gian c ht
(thu cng ty v sinh a phng) v thi b gin g nh b thi ti cc b pht. Nc
thi sau khi qua b lc c loi b cc loi vi kh un gy bnh ti b kh trng trc
khi thi ra mi trng.
H thng x l nc bao gm t hp cng ngh sau:
H thng tch r c,
tch m v b gom:
- S dng h thng tch rc (song chn rc) loi b rc
th trc khi vo h thng tch m.
- H thng tch m: Loi b m trc khi vo b gom.
- B gom: thu cc ngun thi tp trung v mt ch trc
khi a vo h x l.
X l vi sinh hiu
kh kt hp vi
thiu kh:
S dng phng php mng vi sinh tng chuyn ng nhm
tng cng qu trnh oxy ha amoni v cht hu c ng
thi vi qu trnh kh nitrat.
Lc ni: Nhm tch cn vi sinh v tng cng qu trnh kh nitrat
Kh trng: Dng hp cht clo hot ng kh trng n c trc khi x
ra mi trng.
29
B bn : Xy dng mi (nu cn) hoc thi v b pht.
- Gii php thit k
H thng x l nc thi ca bnh vin th y c kt hp gia xy dng b
bng b tn g ct thp, thit b inox v khi thit my mc thit b c b tr trn
din tch 15 - 20 m2. Cc cng trnh x l c b tr thnh mt khi to cnh quan
p v t it kim chi ph xy dng v din tch.
Vi vic xy dng h thng x l nc thi bnh vin th y kt hp gia xy
dng b b tng ct thp vi thit b inox s c mt s u im sau:
Ph hp vi qui hoch c ph duyt.
D dng tron g qu trnh vn hnh cng nh qun l.
Tit kim c chi ph xy dng v din t ch s dng.
Tit kim chi ph lp t ng ng v my bm.
Thch hp cho qui m x l nh.
- Gi thnh vn h nh
in nn g tiu th: 800 900 ng/m3
Nhn cng v n hnh, bo dng: 200 250 ng/m3
Chi ph ho cht: 100 150 ng/m3
Gi thnh vn hnh c tnh: 1100 1300 ng/m 3.
Chi ph u t khong 200 230 triu ng/trm.
6.3. Cng ngh x l rc thi.
- Phn loi cht thi:
Rc thi y t bao gm cc loi sau y :
Rc thi lm sng
Rc thi gy c t bo: Vt liu b nhim nh bm tim, gc, l thuc,
thuc qu hn, n c tiu, phn.
Rc thi phng x: Rc thi c hot ring nh cc cht phng x, cht
thi phng x ph t sinh t hot ng chn on, ho t r liu v n ghin cu.
Rc thi ho hc: Rc thi t nhiu ngun, ch yu t hot ng xt
nghim, chn on bao gm: formaldehyd, ho cht cn quang, dung mi,
etylen, hn hp ho cht
30
Cc loi bnh cha c p sut: Bnh cha kh c p sut nh bnh CO2,
O2, Gas, bnh kh dung, bnh kh dng 1 ln cc bnh ny d gy chy
n, khi x l cn phn loi ring.
Rc thi sinh hot: Khng c xem l rc thi n guy hi, pht sinh t bnh
vin, phng lm vic nh giy bo, ti liu ng gi, thng, t i n ilon, thc
n d tha
Theo cc quy nh hin hnh, cc bnh vin phi thc hin phn loi cht thi t
ngun, BestPet cng t chc o to cn b lm cng tc ph n loi v k im sot vic
phn loi ny n gay ti bnh v in. ng thi, cng ty cng u t m ua sm trang thit
b, vt t, bao b, ha cht c bn thc hin tt quy trnh x l dng c, phn loi
rc thi.
Cch x l rc thi y t duy nht hin nay l t nhit cao tron g l chuyn dng.
trnh nhim mi trng, rc thi ca bnh vin c tp trung n t ti cc
cng ty x l rc thi y t.
Ngay t i bnh v in BestPet, rc c phn loi theo hng mc v mc nguy
him, ng tron g bao b c k hiu khc nhau. Cng ty Mi trng th sau khi thu
gom v ch v ic cho tt c vo l, t nhit 1050 C. Tt c cc cht thi u ra
tro, mm bnh vi sinh c ng b tiu dit. Trong qu trnh tm hiu thng tin cc cng ty
x l rc thi y t, Pet Paradise quyt nh la chn Cng ty TNHH MTV Mi
trng th l n v hp tc.
a ch: 42-44 V Th Su, phng Tn nh qun 1
in thoi:38203737 38208048
Email: [email protected]
Vi lc lng cng nhn chuyn ngh ip v thit b, xe my chuyn dng, t tiu
chun ch t lng mi trng, Cng ty TNHH M TV Mi trng th kh nng
thc hin th u gom, vn chuyn v x l r c y t cho cc c s y t t nhn c y u cu
nh BestPet. T nm 2001 Cng ty TNHH MTV Mi trng th cng tin
hnh xy dng h thng qun l cht lng theo tiu chun ISO 9001:2000, c
t chc BVQI (Anh quc) cp chng ch ph hp thng 9/2002 v n thng 9/2005,
t chc DNV nh gi v duy tr hiu lc ca h thng cho n nay. Do ,
BestPet hon ton tin tng vo nng lc ca cng ty x l rc thi y t ny nhm
m bo ngha v bo v mi trng, x l rc thi cho mnh.
6.4. Cng ngh qun tr thng tin.
31
6.4.1. Q ui trnh lu chuyn thng tin.
- Xc nh cc lng thng tin cn thit
Trng hp 1: Khch hng n cha bnh
Ch, mo n bnh vin khm bnh phi t in hnh cc bc nh sau:
Lm th tc ti b phn tip tn: nhn vin ly thng tin ca ch, mo
vit phiu khm bnh, sp xp vo phng khm ph hp. Sau , nhn
vin ghi vo s ng k khm bnh vi cc thng tin nh phiu khm
bnh v lu trn h thng my tnh. Nu l trng hp cp cu th th
c a thng vo ni cp cu.
Ch nhn ph i a th n b phn thanh ton np ph khm bnh: Nu
ti cc phn g khm bc s yu cu a th i lm xt nghim, chp chiu
th phi thanh ton cc chi ph ny t rc ri mi c tin hnh chp, xt
nghim. Nu bc s yu cu th phi nhp vin th ch phi ng tin t
cc trc khi c nhn v o iu tr. Kh i ra vin phi thanh ton ht cc
khon vin ph.
Tip theo, th c hng dn a vo khm tng ng trn phiu khm
bnh : Bc s khm v k n thuc cho th cng.
Khi phi nh p vin iu tr, th s c phn ging. Qu trnh iu tr
din ra hng n gy, th c th phi lm cc xt nghim, thc hin cc ca
phu thut/ th thut / m.
Biu 2: Qui trnh khch hng n khm bnh
32
Trng hp 2: Khch hng n lm dch v
Khch hng c tip n quy tip tn. Nhn vin y s ghi nhn
thng tin nm bt c khch hng n cha bnh hay n v cc
dch v khc.
Nu khch hng n siu th, nhn vin hng dn ch ng khch
hng c th mua sm vt dng ti .
Nu khch hng mun lm cc dch v thm m, lu chung, tp gym,
nhn vin s vit giy n gh lm dch v v a cho khch hng.
Khch h ng di chuyn ln cc phn g dch v c h tr.
Biu 3: Qui trnh khch hng n lm dch v
33
- Xc nh ngun truy nhp
Khch hng
Quy tip tn
Khu dch v
Hotel
Spa&Nail
Fashion hall
Gym
Th anh ton
34
- Phng n tip:
S th bnh.
Phiu kh m bnh.
Phiu xt nghim.
Phiu lm dch v.
S phn phng khm.
S ra vo bnh vin.
Giy ra vin.
- Phng khm bnh:
Phiu ch p X-quang.
Bnh n.
Phiu kh m bnh.
- Phng thanh ton:
Phiu thanh ton.
- B phn iu tr:
Bnh n.
Phiu kh m bnh.
Phiu ph u thut, m.
T iu tr.
B phn xt nghim:
Phiu chp X-quang.
Phiu xt nghim.
- B phn thuc, ha cht, vt
t:
n thuc.
Phiu kim k thuc, vt dng
y t t iu hao.
Phiu xut nhp thuc.
- Ti siu th:
Bin nhn hng
Ha n thanh ton
Phiu thu
Phiu chi
Phiu nhp xut
35
6.4.2. C ng ngh qun tr thng tin
H thng m nhm chn l h thng lu nhp thng tin khch hng, bnh n
ngay trn my tnh m khng cn n s khm bnh.
- M t:
ng dng ti phng khm/ dch v
Khi n bnh vin, khch hng s c cung cp mt loi th c in m
vch ca mnh. y c x em nh l mt cun s khm bnh in t cho
khch hng.
Tt c mi thng tin bnh n/hot n g dch v u c cc th k, y t
ghi nhn trn mn hnh my tnh thng qua h thng ny.
Khch hng khng cn cm s khm bnh m ch cn qut th ti bn
reception. Mi thng tin bnh n / hot ng dch v s c my tnh
y chuyn v cho cc my phn g khm v cha bnh. V vy, kh i bnh
nhn vo phng khm, ch cn ni tn l bc s c th theo di c bnh
n qua mn hnh.
Ton b thng tin d liu u c lu li ti bnh vin. Nu khch hng
mun ly c thn g tin bnh n ca th cng, phi tn mt khong ph
in h s bnh n.
Tuy nhin, phng trnh ri ro khi c trc trc h thng thng tin,
BestPet s sao chp cc thng tin trn m y sang cc bnh n t rn giy v
lu tr thng tin ti bnh vin.
- Thc hin
Nhm quyt nh s m ua hnh thc cng n gh qun l thng tin s dng
cho khu phc hp. Tuy chi ph khi mua cn g ngh ny kh t (khong 200 triu)
nhng em lai s tin ch v h in i cho d n:
V pha khch hng: khch hng cm nhn c s hin i v chuyn
nghip khi dng th thay th cho s khm bnh. Ngoi ra, khch hng
khng cn phi mang theo s khm cho th cng khi i khm bnh. Vi
chic th khm bnh ny, khch hng c th dng lm th khch hng
thn thit ca bnh vin.
V pha bnh v in: Bnh vin c th lu gi v qun l thng tin bnh
n/hot ng dch v ca th cng mt cch hiu qu. Hn ht, nm gi
36
h s trn my c th hn ch tnh trng khch hng cm h s bnh n
chuyn sang ni khc.
Cng ngh tuy tn mt khon tin ln nhng c th dng p dng cho ton
b h thng bnh vin, t khu khm cha bnh cho n khu dch v, siu th.
Cng n gh ny hin ch a c bnh v in th y no s dng. Nu BestPet u
tin s dng s gy c nhiu s ch .
6.5 Thit b
- Thit b khu dch v:
Thit b cho dch v lu chung/khch sn
Tn n gi
($) n gi (VN) S lng Thnh tin
Ging nm (cho mo, ch nh,..) 16 335,790 12 4,029,480
Ging nm (cho ch ln) 40 839,790 4 3,359,160
Chn cho ch (c nh) 105,000 15 1,575,000
Chn cho ch (c ln) 186,000 5 930,000
Bt thc n (nh) 6 119,700 12 1,436,400
Bt thc n (ln) 9 188,370 4 753,480
Bn nc ung 35 734,370 1 734,370
Bt nc (nh) 3 62,370 12 748,440
Bt nc (ln) 4 93,870 4 375,480
chi 1,000,000
Tivi 5,900,000 1 5,900,000
Dy xch (nh) 30,000 10 300,000
Dy xch (ln) 70,000 4 280,000
Chung inox nh 1,200,000 12 14,400,000
Chung inox ln 1,800,000 4 7,200,000
Tng 43,021,810
Thit b cho dch v tp gym
Tn n gi
($) n gi (VN) S lng
Thnh tin
My tp chy b cho ch mo 109 2,289,000 3 6,867,000
Dng c leo tro cho mo 90 1,890,000 2 3,780,000
Dng c vt chng ngi vt 42 882,000 3 2,646,000
Dng c cho mo co 26 546,000 2 1,092,000
Cn sc khe 8 168,000 1 168,000
My massage cho ch mo 35 735,000 3 2,205,000
a bay cho ch 3 63,000 2 126,000
Banh tennis 1 10,500 4 42,000
37
Chut nha cho mo 1 21,000 2 42,000
chi bng nha cho ch 6 126,000 3 378,000
Cu t ut 100 2,100,000 1 2,100,000
Tng 19,446,000 Thit b cho dch v chm sc thm m
Khu chm sc lm p ch yu c thit k rng ri, thoi mi cho th nui v ch
ca chng trong thi gian ch i. Vic ch m sc lm p cho th n ui khng i hi
cc thit b cao cp, hin i, ch yu l trang b khu vc tm tp, ct t a lng mng,
m nm cho th khi ang lm p.
Tn n gi
($) n gi (VN) S lng
Thnh tin
B ta lng cho ch mo 40 840,000 4 3,360,000
Bn tm 59 1,239,000 3 3,717,000
Vi sen 1,370,000 3 4,110,000
Ct mng 7 147,000 4 588,000 Khn tm 35,000 10 350,000
Tng 12,125,000
- Thit b khu siu th:
Khu siu th ch cn t rang b mt my tnh tnh tin l v quy m siu th khng
ln, ch cung cp cc sn phm a dng phc v nhu cu chm sc th cng.
- Thit b khu bnh vin
Bnh vin th y BestPet c trang b kh y cc thit b y t khc nhau vi s
u t v thit b l hn 80.000 USD.
S TT Casework n gi( USD) S
lng S
tin VND
1 Multi- purpose table 1897 3 5691 119,511,000 2 Scale( walj-on) 129 4 516 10,836,000
3 Blood pressure 1309 2 2618 54,978,000
4 Cast cutter 794 3 2382 50,022,000 5 Doppler 679 3 2037 42,777,000
6 EKG's( VE-100) 730 2 1460 30,660,000 7 pulse ox imeters(VE-H100B) 420 5 2100 44,100,000
8 Endoscopy(TT) 1708 2 3416 71,736,000
9 lihting( Brewer Halogen) 239 8 1912 40,152,000 10 oto/Ophthalmoscopes(Nicad-3.5V) 229 5 1145 24,045,000
11 Respiration 419 3 1257 26,397,000 12 Instrument stands 227 5 1135 23,835,000
13 mayo Stands 157 2 314 6,594,000
14 Lift tables 3021 2 6042 126,882,000
38
15 Utility Tables 402 1 402 8,442,000
16 Thermometers 300 3 900 18,900,000
17 Tono-meters 2099 2 4198 88,158,000
18 Woods Lamp 59 3 177 3,717,000 19 Bathing tables 3890 2 7780 163,380,000
20 Cage dryers 369 2 738 15,498,000 21 ecg's( 43100A Hp) 1490 2 2980 62,580,000
22 Esu's(ART-E1) 585 2 1170 24,570,000
23 Capnographss 1900 3 5700 119,700,000
24 Surgery tables 1200 2 2400 50,400,000
25 Kick buckets 109 3 327 6,867,000 26 IV poles 149 2 298 6,258,000
27 IV/syringe P umps 950 2 1900 39,900,000
28 Patient war ing 220 2 440 9,240,000 29 Cryo surgery 800 2 1600 33,600,000
30 Suction Pumps 290 3 870 18,270,000
31 Cages 300 5 1500 31,500,000
32 Incabutor 421 2 842 17,682,000
33 Bloo d t ube Rockers 259 1 259 5,439,000 34 Cent ifuges 199 2 398 8,358,000
35 Electrolyte Anlyzers 199 1 199 4,179,000 36 Microscope 520 2 1040 21,840,000
37 X-ray dental 2000 1 2000 42,000,000
38 X-ray film 149 5 745 15,645,000
39 X-ray stationary 10000 1 10000 210,000,000
40 Gh ch 3 gh 1 dy (VND) 1,200,000 5 6,000,000 41 H thng lc nc phng th nghim 15,000,000
42 Bn tip tn (VND) 1,750,000 2 3,500,000
Tng 80888 1,723,148,000
VII. Phn xy dng v t chc thi cng xy lp
7.1. Xy dng cc phng n b tr tng mt bng v phng n la chn:
MT BNG D TR:
V tr khu phc hp th cng BestPet nm trn trc ng ng Nguyn Th nh qun 2 TPHCM.
39
7.2. T chc thi cng sa cha v tng tin thc hin
Do tng vn u t c hn, cng ty chn phng n khng xy dng mi
m i thu mt bng, thu nh v thc hin sa ch a cho ph hp vi nhu cu v mc
ch s dng, nn thi gian thi cn g l khng di.
C th nh sau, sau khi k hp n g thu nh, u thng 10/2011 bt u thc
hin thi cng sa cha. D tnh trong khong 2 thng, tc cui thng 12/2011 Pet
Paradise hon thin v mt c s h tng, t rang thit b sn sng cho u nm 2012
khu phc hp i vo hot ng.
Cng cn lu thm v khu t chc l p t, phi m bo c thi gian
sp x p ni tht hon chnh vi y cc chc n ng, nht l i v i khu siu th. V
khu vc siu th cn pht sinh thm thi gian nhp hng ha v sp xp trng by,
ln hng, v nhiu khu lin quan khc.
Do y ch l cng trnh sa cha nng cp nh thn g thng nn khng i hi
cc iu kin v k thut xy dng - thit b thi cng, lao ng k thut cng nh cc
iu kin kh c. Tuy nhin, cn g ty cng cn c k s gim st qu trnh thc hin
cng trnh thc hin ng tin v ng thit k ban u. Ngoi ra, y l cn g trnh
xy dng bnh vin th y nn cng cn c 1 s tiu chun nht nh p ng Lut
Vit Nam, nn nht thit phi c kim tra gim st khu phc hp c th p ng
ng v y cc yu cu trn.
- Cc tiu chun x y dng cp cng trnh: Theo ngh nh 2009 /2004/ N- CP.
40
- Cc phng tin phng chy cha chy:
- CHI PH CHI PH SA CHA, LP T TRANG THIT B
Ch tiu n gi S lng Thnh tin
Bi gi xe (c mi che) 30,000,000 1 30,000,000
Tng trt
My lnh (loi 2Hp) 9,800,000 10 98,000,000
Camera 450,000 5 2,250,000
Ti vi Panasonic 2,440,000 2 4,880,000
41
Din tch s dng vch ngn 800,000 254 203,200,000
Tng 1
My lnh (loi 2Hp) 9,800,000 8 78,400,000
Camera 450,000 9 4,050,000
Ti vi Panasonic 2,440,000 2 4,880,000
Din tch s dng v ch ngn 800,000 180 144,000,000
Tng 2
My lnh ( loi 2Hp) 9,800,000 6 58,800,000
Camera 450,000 2 900,000
Din tch s dng vch ngn 800,000 356 284,800,000
Chi ph sn sa, t rang tr, bn gh 180,000,000
Tng 1,094,160,000
- CHI PH KHC
Chi ph khc Thnh tin
Chi ph hun luyn 47,250,000
Tin thu nh 252,000,000
Chi ph hnh chnh 10,000,000
Chi ph bng hiu 2,000,000
H thng bo chy v chng trm 20,000,000
My pht in 15,000,000
H thng thng tin 200,000,000
Tng 546,250,000
VIII. T chc qun l sn xut v b tr lao ng
i ng nhn s v b my iu h nh cn g ty l mt yu t quan trng quyt nh s
thnh cng ca d n trong tng lai hay tnh kh thi ca d n. Mt d n tt phi
xy dng mt b my iu hnh hiu qu, xc nh r s lng chc nng v nhim
v mi quan h gia cc b phn.
8.1. T chc qun l
Cng ty TNHH MTV dch v th y TM VIT (BestPet)
u im ca m hnh c cu t chc la chn:
42
- M hnh chia thnh hai phn khu ring bit ph trch hai mng sn phm ch
yu ca cng ty: 1/ Y t (ph trch tt c nhng vn , yu t lin quan n
phc v y t cho th nui) v 2/ Dch v . Vic phn chia s lm vic iu hnh
c tin hnh va r rng tch bit va to iu kin c th tham gia h tr
ln nhau m khng xy ra trng hp dm chn nhau trong iu hnh. Cng
vic c th tin hnh trn tru v s nh hng tiu cc khi mt mng b trc
trc, c vn n hot ng ca mng cn li s c gim thiu, gim ri
ro.
- Cc phng ban cng ph trch 2 mng sn phm, trong tng phng ban s
phi c s phn chia. Cch t chc ny c th ng x linh hot, nhanh nhy
vi mi hon cnh ca tng mng, cc b ph n phng ban d dng phi hp
hot ng nhm gii quyt vn . Thm vo l c th thng nht thng tin v
1 mi theo tng chc n ng trc khi n Gim c.
8.2. i ng nhn s
8.2.1 D tr nhn s v chi ph lng
Bng 1:D tr chi ph lng v bo him x hi
STT Chc danh Tin lng
(VND/thng) S ngi Thnh tin
1 Tng gim c 15,000,000 1 15,000,000 2 Qun l 10,000,000 2 20,000,000 3 Th k 5,000,000 1 5,000,000 4 K ton 5,000,000 2 10,000,000
5 Nhn vin quan h khch hng 4,000,000 2 8,000,000 6 K thut vin 4,000,000 2 8,000,000 7 Bc s th y 7,000,000 3 21,000,000
43
8 Y t 5,000,000 3 15,000,000 9 Dc s 5,000,000 1 5,000,000 10 Nhn vin chm sc th nui 5,000,000 6 30,000,000 11 Tip tn 4,000,000 1 4,000,000 12 Thu ngn 4,000,000 1 4,000,000 13 Kim kho 4,000,000 2 8,000,000 14 Bo v 3,000,000 3 9,000,000 15 Nhn vin v sinh 3,000,000 2 6,000,000 Tng 32 168,000,000 Tng qu lng BHXH (15%) 25,200,000
M t nhim v ca tng v tr
STT CHC V TRNH CHUYN MN
1 Bc s th y Chn on v tr bnh
Bit s dng cc ha cht, dc ph m, vaccine tr
bnh
Chuyn su v n goi kho a v gii phu.
T vn v thit k chng trnh dinh dng cho th
nui
2 Y t Sp xp dng c th y
Ph gip bc s cc cng vic ch uyn mn
Bit s dng cc loi my mc, thit b phc v
cho vic khm v cha bnh cho th nui
3 Dc s Nhn vin
kinh doanh thuc
C kin thc v dc phm, ha cht
Kim nghim cc loi dc phm
Kim k hng tn kho v sp xp dc phm
4 Tip tn (bnh vin
v khch sn)
Nhp thng tin v s liu vo h thng
Pht s theo di y khoa v pht s
Kim tra danh sch v sp x p ch cho cc loi th
nui c gi qua m
5 Nhn vin chm sc
th nui
Theo di v chm sc th n ui trong thi gian c
gi li bnh vin
Thc hin ch dinh dng v phng php cha
tr cho th theo ng yu cu bc s
C kin thc th y c bn
6 Thu ngn (siu th) Thu tin v nhp s liu dn g tin vo my
44
7 Kim kho Kim tra s lng hng xut v nhp mi ngy
8 Bo v Gi xe v trt t an ninh khu vc
9 Nhn vin v sinh Dn dp v sinh
10 Tng gim c Qun l hot n g ca ton khu phc hp
11 Qun l 1 qun l siu th v khu bn thuc
1 qun l hot ng khu chm sc
C 2 m bo hot n g ca ton trung tm hot
ng sun s v gii quyt cc vn pht sinh
trong hot ng
12 Th k
X l h s,sp xp cng v ic
Yu cu vi t nh,ngoi ng,kh nng giao t ip
13 K ton Qun l s sch k ton, bo co thu
14 Nhn vin quan h
khch hng
Qun l d liu khch hng, tr li cc thc mc
ca khch hng cng nh to mi quan h l u di
vi khch hng
15 K thut vin qun l v bo mt h thng thng tin
xem xt h hng in h ay my mc
8.2.2 D tr v k hoch v kinh ph o to lao ng
Cng tc tuyn dng:
Thi gian th vic 3 thng.
- Bc s th y: S dng sinh vin xut sc t trng i h c o t o bc s th y
(c chng trnh pht hin ti nng t nm 3 ti trng h thng qua cc cuc
thi do cng ty t chc, o to nng cao v thc tp n gay cn khi ngi trn gh
nh trng).
- i ng y t, nhn vin chm sc th nui v dc s: Tuyn dng trc tip t
trung tm o to, test nng lc hoc tuyn ngi c t nht 3 nm kinh
nghim t rong ngh.
- i ng nhn vin cn li: Ngoi trnh chuyn mn cn yu cu cao v cc
k nng khc nh k nng giao tip, Anh vn giao t ip, vi tnh vn phng (i
vi thu ngn v tip t n), trung thc, tn ty vi cn g vic, kh nng chu p
lc tt.
Chng trnh hun luyn v o to
45
- Bc s th y
To iu kin cho cc bc s hc tp, n ng cao kin thc, nng lc chuyn
mn, hc thm ngoi ng, pht trin tay ngh.
To iu kin cho cc bc s tham gia cc hi tho v th y hc tp v
trao i kinh nghim vi cc bc s th y khc.
Cho cc bc s hc cc lp v s dng my mc hin i trong ch a tr cho
th cng.
- Y t th y
Hun luyn cho y t cc cch tim phng v thao t c chm sc y t ng
cch.
Hng dn cch s dng my mc thnh tho.
- Nhn vin chm sc th y
Thu cc ch uyn gia c kinh nghim trong lnh vc chm sc ch mo
o to bi bn cho nhn vin cc bc chm sc ch mo cho ng cch
v thnh tho.
M cc lp hc v tm l ch mo cho nhn vin c nhng bin php
chm sc ng cch
Thng xuyn t chc cc bui thc hnh kim tra thao t c chm sc
nhm iu chnh kp thi nhng thao tc sai.
Hun luyn nhn v in v phong cch phc v nim n i vi ch nhn
ca th cng, h c cm gic thoi mi v tin tng khi mang th cng
ca mnh n trung tm.
IX. Phn tch ti chnh kinh t
9.1 D bo vn u t v ngun vn u t
Bng 2: Bng d tr tng vn u t cho d n
Ch tiu Tin
Bnh v in 1,723,148,000
Dch v 174,592,810
Siu th 238,000,000
Chi ph khc 546,250,000
Chi ph sa cha lp t thit b 1,094,160,000
46
Tng 3,776,150,810
Vn d phng 755,230,162
Tng nhu cu vn 4,531,380,972
Vay 1,300,000,000
Vn ch s hu 3,231,380,972
Trong : Vn d phng 20% tng vn ban u.
C cu n gun vn:Vay / VCSH = 30/70
Phng n tr n:
Tr n nh k : cui mi k thanh ton tr mt s tin nh nhau vi li sut 20%.
BNG 3: K HOCH TR N VAY-k t ngy bt u kinh doanh
K thanh ton (nm)
S d n u k
Li vay phi tr trong k
Vn vay g c phi tr trong k
S d n cui k
Tng s tin phi tr trong k
1 1,300,000,000 260,000,000 174,693,614 1,125,306,386 434,693,614 2 1,125,306,386 225,061,277 209,632,337 915,674,049 434,693,614 3 915,674,049 183,134,810 251,558,805 664,115,244 434,693,614 4 664,115,244 132,823,049 301,870,565 362,244,679 434,693,614 5 362,244,679 72,448,936 362,244,679 0 434,693,614
9.2 D bo chi ph sn xut hng nm
Chi ph hng nm
nh ph
Chi ph mar 180,000,000
Chi ph hnh chnh 36,000,000
Chi ph bo tr 36,000,000
Chi ph li vay 260,000,000
Chi ph khu hao 393,608,937
Chi ph nhn s 2,016,000,000
nh ph kh c 717,600,000
Tng nh ph 3,639,208,937
Bin ph
Chi ph nguyn vt liu cho kh u dch v 231,564,000 Chi ph nguyn vt liu cho bnh vin 360,000,000 Chi ph nhp hng mi thng ca siu th 240,000,000 Tng 4,470,772,937
9.3 D tr doanh thu
Bng 4: Bng d tr doanh thu v li nhun ca d n nm u tin
47
K
d n
(thang)
Doanh thu
(100%)
Cng
sut
d
kin
Doanh thu
d kin
Chi ph
d kin
Chi ph
li vay
Chi ph
khu hao
Thu nhp
chu thu
1 720,510,000 0.2000 144,102,000 262,659,400 21,666,667 32,800,745
-
173,024,811
2 720,510,000 0.2400 172,922,400 265,431,280 21,666,667 32,800,745
-
146,976,291
3 720,510,000 0.2800 201,742,800 268,203,160 21,666,667 32,800,745
-
120,927,771
4 720,510,000 0.3500 252,178,500 273,053,950 21,666,667 32,800,745 -75,342,861
5 720,510,000 0.4100 295,409,100 277,211,770 21,666,667 32,800,745 -36,270,081
6 720,510,000 0.4900 353,049,900 282,755,530 21,666,667 32,800,745 15,826,959
7 720,510,000 0.4600 331,434,600 280,676,620 21,666,667 32,800,745 -3,709,431
8 720,510,000 0.4000 288,204,000 276,518,800 21,666,667 32,800,745 -42,782,211
9 720,510,000 0.3800 273,793,800 275,132,860 21,666,667 32,800,745 -55,806,471
10 720,510,000 0.4500 324,229,500 279,983,650 21,666,667 32,800,745 -10,221,561
11 720,510,000 0.5400 389,075,400 286,220,380 21,666,667 32,800,745 48,387,609
12 720,510,000 0.6000 432,306,000 290,378,200 21,666,667 32,800,745 87,460,389
Tng 8,646,120,000 0.4000 3,458,448,000 3,318,225,600 260,000,000 393,608,937
-
513,386,537
Xu hng li nhun trong nm: Li nhun cc thng trong nm s thay i ty theo
cc iu kin kh c nhau.
- Nhng thng u nm (1,2,3,4) li nhun s c xu hng tng do nhng nhu
cu a dng khc nhau.
Vo nhng thng tt , khch hng s c nhu cu lm p cho th cng ca
mnh dch v chm sc th cng tng nhanh. Nhng khch hng c nhu
cu i chi xa m khng th mang th cng theo s c nhu cu gi chm
sc dch v khch sn,nhn gi th qua m s tng ng k.
Sau nhng ngy t t, do c n ung ,chm sc tt hn, ch mo c xu
hng tng cn nn dch v t vn dinh dng v tp gym cho ch mo s
t doanh thu cao hn.
48
- Nhng thng h (5,6,7,8) thi tit nng nng, ch mo d b bnh, trong
nhng thng ny, ngi ta cng c x u hng i chi xa nh iu li nhun
tng t doanh thu bnh vin v khch sn.
- Nhng thng cui nm , thi tit cui nm thng c xu hng lnh hn,
khch hng s mua sm cho th cng ca mnh mc m hn, cc sn phm
trong siu th s bn chy hn. Tuy nh in do mt m, th cng s khe mnh,
thoi mi, doanh thu ca bnh vin s gim.
Bng 5: Bng d tr doanh thu v li nhun ca d n trong 5 nm u tin
K d n (nm) 1 2 3 4 5 Cng sut 40% 50% 65% 78% 90%
Doanh thu d kin 3,458,448,000 4,971,519,000 7,432,420,905 10,256,740,849 13,564,539,773 Lm pht 0% 15% 15% 15% 15%
Chi ph d kin 3,318,225,600 3,911,589,300 4,663,289,204 5,527,194,221 6,526,439,398
Chi ph khu hao 393,608,937 393,608,937 393,608,937 284,691,333 284,691,333 Chi ph li vay 260,000,000 225,061,277 183,134,810 132,823,049 72,448,936
Li nhun trc thu -513,386,537 441,259,486 2,192,387,955 4,312,032,246 6,680,960,106
Thu(25%) 110,314,872 548,096,989 1,078,008,061 1,670,240,026
Li nhun sau thu -513,386,537 330,944,615 1,644,290,966 3,234,024,184 5,010,720,079 Cng sut ha vn 47% 45% 44% 42% 41%
Biu 4: Tng doanh thu d kin trong 5 nm
49
9.4. nh gi tnh kh thi ca d n u t v ni dung ti chnh
K d n (nm ) 0 1 2 3 4 5
Khon thu
Doanh thu d kin 3,458,448,000 4,971,519,000 7,432,420,905 10,256,740,849 13,564,539,773
Khon chi Chi ph d
kin 3,318,225,600 3,911,589,300 4,663,289,204 5,527,194,221 6,526,439,398
Dng ngn lu trc
thu 140,222,400 1,059,929,700 2,769,131,702 4,729,546,628 7,038,100,375 Thu 110,314,872 548,096,989 1,078,008,061 1,670,240,026
Dng ngn lu sau
thu 140,222,400 949,614,828 2,221,034,713 3,651,538,567 5,367,860,348 Hon thu
GTG T 411,943,725
NCF -
4,531,380,972 552,166,125 949,614,828 2,221,034,713 3,651,538,567 5,367,860,348 NPV 604,837,000
IRR 0.315 Thi gian hon vn 3.47
Sut chit khu ca d n: 27%
Thu TNDN: 0.25%
- Thi gian hon vn : 4 nm . Vi nm u cn g ty s chu thua l ( - 513 triu
ng) khon l ny tng i cao. Nguyn do ca khon l ny l do cng ty
mi thnh lp, cha to dng c thng h iu cng nh cc kh ch hng thn
thuc do cng sut ch mi t 42%, hn na cn chi tiu nhiu cho
marketing. Do khon l l ph hp v chp nhn c. Cc nm sau cng
ty to ra li nhun.
- im ha vn:
Cng ty d tnh cc lnh vc kinh doanh s ha vn sau khi t mt lng
khch hng nht nh, c th nh sau:
Dch v: 561,2 lt ngi
Bnh vin: 583,4 lt ngi
Siu th: 468,9 lt ngi
y l con s m cng ty c th d dng nhanh chng t c, cn c vo
nhu cu i vi sn phm dch v ca cng ty l tng i cao, a dng trong lnh
vc tim nng cn cha dc khai thc nhiu.
50
- Tiu chun hin gi li ch rng NPV c t nh cho 5 n m hot ng ca d
n qui v thi im hin ti: NPV= 604,837,000 >0
- IRR ca d n trong 5 nm = 0.315 > 0.27 sut chit khu d n
chng t d n c li.
T cc ch tiu trn, ta c th thy d n l hon ton kh thi.
X. Phn tch kinh t -x hi
10.1. ng gp cho kinh t
- Hng nm d n ng gp vo ngn sch nhng khon tin sau:
Tin thu t: 200m2
x 210000 VND/ m2
= 42 000 000 VND
Thu VAT
Thu TNDN: 25% li nhun trc thu
Thu nhp khu
n v: triu VND
Nm 1
40% cng
sut
Nm 2
50% cng
sut
Nm 3
65% cng
sut
Nm 4
78% cng
sut
Nm 5
90% cng
sut
Tin thu t 42 42 42 42 42
Thu VAT 120 150 250 290 350
Thu TNDN 0 110
548
1078
1670
Thu nhp khu 94.15 25.5 29.45 32.19 37.9
Tng cng 256.15
327.5
869.45
1442.19
2099.9
Bng : S tin n g gp vo ngn sch hng nm ca d n
Ngun: ban nghin cu d n
- Tng vn u t trn danh thu hng nm
Tng vn u t
I=
Doanh thu hng nm
Nm 1 I = 1.31
Nm 2 I = 0.91
Nm 3 I = 0.609
Nm 4 I = 0.44
51
Nm 5 I = 0.33
- Mc thu ht lao n g l 33 ngi. Qua , d n gp phn mang li cng
n vic lm cho ngi lao ng trong lnh vc cung cp cc dch v th y, bn
hng, lm p
- Thu ht ngi nc n goi c s hu th cng yn tm n sng v lm vic,
u t ti Tp. HCM.
- Gp phn gia tng s lng cc c s th y.
- Gia tng giao thng, mua bn vi nc ngoi thng qua vic nhp khu cc
trang thit b, nng cao nng lc cnh tranh, k nng trong cc hnh thc kinh
doanh nh franchise.
10.2. ng gp cho x hi
- Cc dch v ca cng ty gin tip thng qua th cng gip nhng ngi ch
ca chng gii tr sau nhng gi lao ng mt mi, ly li tinh thn v khi
phc li nn g sut lm vic cao hn.
- Gp phn nng cao trnh tay ngh, k nng hun luyn, chm sc y t, lm
p cho th cng ca i ng bc s th y v cc chuyn v in trong n c
cng nh mt bng ca cht lng dch v chm sc th nui trong nc.
- Khi nhng ngi ch s hu th cng c cn g vic bn hoc phi i cng tc
xa, v khng th chm sc th cng ca mnh chu o, th cc dch v lu gi
v chm sc th cng ca Pet Paradise s gip cho h cm thy yn tm c
th hon thnh cng vic c giao. V t , lm gia tng li tc cho x hi.
- Gip ph bin rng ri trong x hi nhng k in thc trong vic ch m sc v
hun luyn th cng ca mnh sao cho chng pht trin mt cch tt hn, khe
khon hn, c k lut hn v an ton hn cho th vt nui cng nhng ngi
xung quanh.
10.3. Thit hi c th mang n cho x hi
- Cc sn phm dch v chm sc, lm p cho th cng c th mang ti tro
lu ca nhng ngi trong x hi (c bit l trong gii thng lu) ua nhau
a th cng ca mnh i lm p. Mt khi s thch tr nn thi qu, lm
tiu tn nhiu thi gian v t in bc ca n gi ch (nht l cc ch em ph n,
lm h b b vic nh ca, con ci), c th dn n mi mt ha khng
ng c trong gia nh, lm nh hng khng tt n x hi.
52
- C th gy ly lan dch bnh ra ngoi mi trng
- Rc v nc thi t bnh vin cng c th gy nhim mi t rng nu khng
c x l tt.
- Gp phn lm cn cn thanh ton quc gia thm thm ht khi phi nhp khu
nhiu trang thit b t tin, cc loi thc ph m, dc phm v c c dng
khc dnh ring cho th cng
10.4. Hnh ng
Trong kinh doanh:
- C gng hn ch vic nhp khu bng cch tm ra nhng sn phm thay th
trong nc, gim gi thnh u vo. Trong tng lai s thnh lp cc phng
nghin cu ch to cc sn phm chm sc th cng, xut khu sang nc
ngo i.
- Trong tng lai, cng ty c th u t v m rng cc dich v ra trn c nc
v c nc ngoi, thu v ngoi t. (v d nh : Lo, Camp uchia).
i vi t nc v x h i:
- Khc ph c, gim thiu nhng tc ng xu c th gy ra i vi mi trng
nh:
- C h thng kh trng hp tc vi c quan c trch nhim thu gom rc thi
y t
- Tuyn truyn x h i v nhng li ch ca ch m sc th cng trn quan im
khoa hc v nhng chng trnh v cuc sng gia nh hnh phc vi th
cng, chng li nhng quan im thi qu v chm sc th cng.
XI. T chc thc hin v qun tr ri ro
11.1. T chc thc hin
- Phn tch nng lc ca Nh thu
- S dng phn mm Microsoft Project xy dng Phng n thc hin D n
da trn nng lc ca Nh thu
53
Qun l tin thc hin
Qun l ngun vn
Qun l vt t, vt liu
Qun l nhn lc
Qun l k thut
11.2. Qun tr ri ro
11.2.1. Cc loi ri ro
- Ri ro v kinh t Ri ro t nhu cu ca th trng:
D n c th nh gi qu m c v quy m ca th trng hay nh gi qu
cao. Theo n ghin cu th c 80% - 85% n gi n ui th cng ch n bnh vin th y
khi th n ui b bnh, ch c khong 10 - 15% l ch n vic chm sc thm m cho
th cng ca h. Ta c th thy nhu cu l c nhng vn cha nhiu. Bn cnh th
phn v dch v bnh v in th cng ca cc i th cnh tranh nh Petcare v New
pet Hospital hin nay bt u hnh thnh tuy nhin v lnh vc chm sc thm m
cho th cng th h vn cha thc s ch trng n nn v n cn c hi pht trin.
Ri ro v t gi:
Vic mua sm cc thit b my mc, thc n th y cao cp, thuc th y u
c nhp t nc ngoi, t gi cc nm c th s gia tng thm, lm y cao chi ph
trong khu mua sm cc thit b my mc ngoi nhp, thc n, thuc th y t nc
ngo i...t lm gi c nhp khu s tng. c bit l nhng bin ng bt thng
ca t gi trong nm 2010 v u n m 2011. V th cn phi c chnh sch khc phc.
Ri ro v nh cung cp v vic k kt cc hp ng kinh doanh:
Tha thun cung cp Franchise dch v siu th th cng tht bi, hp ng
cung cp cc thit b hon hoc tht bi do thay i gi c, t gi,
Ri ro v lm pht:
Lm pht nh hng n tt c cc ngnh n gh trong nn kinh t. Trong tnh
hnh hin nay lm pht ca Vit Nam c kh nng b mt kim sot v v t qua 2 con
s. Lm pht s lm gim gi tr ca ng tin, chi ph sinh hot tng cao, ngi dn
cng s c khuynh hng tit kim hn c bit trong vic chi t iu cho chm sc, lm
p th cng. Lm pht tng cao s y gi ca cc chi u v o nh: in n c, thuc
54
th ytng ln v y chi ph vay vn cao hn, nu khu phc hp c vay vn th phi
i mt vi li sut tng cao, gim li nhun
- Ri ro v vn ha - x hi
Vic quan tm chm sc, thm m cho th cng l mt vic lm bnh thng
v cn thit, tuy nhin trong x h i vn c nhng quan im cho rng y l vic lm
lng ph hoc cha ch n v ic chm sc thm m cho th cng.
- Ri ro v php l
Pet Paradise phi nhp cc my mc thit b, thc n, thuc th yt nc
ngo i, do nhng biu mu thu l rt phc tp. Ngoi ra, do y l mt lnh vc
kh mi m nn trong qu trnh hot ng ca d n, ta c th gp phi cc tai nn do
s xut ca trung tm hoc cc vn tranh chp khc v th nu i. Chng hn trong
qua trnh phu thut cho ch mo li xut hin cc bin chng khc lm th cng cht
nhng nu khn g phi do li ca bc s m n gi ch li cng quyt i bi thng,
nu x l khng tt, khng n b tha ng s dn n hu qu:
Mt uy t n, nh hng lu di n Pet Paradise.
Tn chi ph hu kin v n b.
- Ri ro v cng ngh v nhn lc
V cng ngh: Khu phc hp th y s c bnh vn th y vi cc tiu
chun quc t, cc my mc c nhp v o s l nhng trang thit b hin
i, h thng qun l thng tin hin i. Nh vy c kh nng xy ra cc
vn : nh ri ro v ph n mm qun l hoc my tnh, hng hc my mc
thit b hin i, cc my mc thit b khng ph hp cht lng,... Khng
c kh nng k im nh nh gi cht lng tht s ca cc loi thit b
my mc ny. ng thi kh nng tm c ni sa cha v cc thit b
thay th cng l mt vn cn c quan tm.
V nhn lc: c kh nng xy ra trng hp thiu bc s iu tr cho
th cng trong nhng t cao im.
- Ri ro trong qu trnh hot ng
Nhng ri ro ny c kh nng x ut hin l kh ln nh: ri ro thuc qu hn s
dng, ri ro hng tn kho v thc n , sn phm lm p cho th cng, ri ro mt d
liu khch hng, sai st trong d liu,,ri ro trong qu trnh iu tr , chm sc nh:
th b lc mt, th cng cht trong qu trnh iu tr, bnh dch phi tiu hy th,
nhng bnh truyn nhim t th, bnh truyn t th sang ngi,rt nguy him. Ri
55
ro qu ti bnh vin trong nhng ma d pht bnh ca th nui, t c th gy ra
nhng nh hng ti cht lng dch v ,
11.2.2. Cc bin php phng v hn ch ri ro
- Bin php gii quyt ri ro v li sut v lm pht: Lit k mt danh mc cc
nh cung ng t trang thit b n dng hng ngy, thc phm... sau la
chn cc nh cung ng thch hp vi nhu cu ca trung tm, chn t 2-3 nh
cung ng c uy tn v mt ni dung nhm hn ch ri ro thiu s lng v chi
ph cao. Son tho hp ng vi bn cung ng r rng, a ra cc iu kin
khi c bin ng gi c th trng (nh cung ng phi a ra l do tng thch
hp v phi thng bo cho lnh o ca cng ty bit trong trng hp chi ph
tng vt qu gii hn cho php ca hp ng).
- V nhu cu th trng v vn ha x hi: cn g ty s thc hin cc chin lc
Marketing x hi thng qua vic thnh lp v duy tr cc nhm, cu lc b
to tng tc v cu n i tip cn v i khch hng xy dng hnh nh cng ty
khng ch l cha bnh cho th nui m cn l mt t chc chm sc ton
din cho chng, y cng l hng i lu di ca cng ty. T m rng th
phn trong lnh vc chm sc thm m cho th cng.
- Bin php gii quyt ri ro v php lut: tng cng s hp tc ca trung tm
v ngi nui th, thc hin vic mua bo h im cho th nui trong qu trnh
khm v cha bnh, cc trng hp cp cu cho th cng cn c s cho
php v s cam kt ca ch th cng. T rong cc tnh hung, cc trng hp
ring do li ca pha cng ty gy ra s c s t vn ca lut s gii quyt.
- Bin php gii quyt ri ro cng ngh v nhn lc: Tng cng vic hun
luyn cho nhn vin c bit l i ng bc s th y bng cch cho i nc
ngo i hc tp hoc mi nhng chuyn gia c k inh nghim v hun luyn.
Cng ty cng c nhng chnh sch o to v pht trin ngun nhn lc trong
di hn nh hng nm, cn g ty s n nhn sinh vin thc tp t cc trng
i hc v thc tp y va l ngun nhn lc tm thi c th gii quyt tnh
trng thiu nhn lc trong thi gian cao im va c th tit kim c chi ph
cho cng ty.
- Xy dng ch ng trnh phng chng ri ro cho cng ty vi s t vn ca cc
chuyn gia c kinh nghim trong lnh vc ny. Tp hun cho nhn vin
gim bt cc ri ro trong qu trnh hot ng.
56
KT LUN
Nh trn trnh by, y l mt d n rt tim nng v kh thi. N ra i s
p ng c nhu cu chm sc th cng ang gia tng ca ngi dn Vit Nam ni
chung v dn c thnh ph H Ch Minh ni r ing, c bit l kh u vc khch hng
tim nng qun 7 v qun 2. Ngoi ra, d n cn s dng nhiu cng ngh tin t in
v chm sc t cho th cng nhp t nc n goi, cn g ngh x l cht thy hin
i, s dng i ng y bc s cc trnh tay n gh cao. Qua , gp phn nng cao
cht lng dch v i vi vic ch m sc v cha tr cho th cng, bn c nh cn
to ra cng n vic lm cho ngi dn, nng cao thc bo v mi trng. Mc d d
n c son tho rt cng phu v chi tit bi nhm tc gi- ni dung d n c
trnh by t lc nghin cu th trng cho d n n khu t chc thc hin v qun
tr ri ro. Tuy nhin, do thi gian nghin cu d n c hn nn kh c th trnh khi
nhng thiu st , hn ch. Nhm d n rt mong nht nhn c s ng gp kin t
bn c. Xin chn thnh cm n.