13 social media megatrends

3/22/2013 Copyright © M-Brain 2012 1

ICTexpo

21.3.2013

Susanna Tirkkonen

@susannatirkkone

@MBrainFI

TOP 13 Social Media trends 2013

3/22/2013 Copyright © M-Brain 2012 2

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The audience is changing…

• 20% of kids under 6 years old knows how to use apps on a smartphone

• 10% of kids under 6 years old knows how to tie their shoe’s strings

Source: Google

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http://video.cnbc.com/gallery/?video=3000137861

http://www.silverpop.com/blogs/email-marketing/social-media-trends-2013.html

http://www.rohitbhargava.com/15trends

#Engagement #Relationship Era #Relevance

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1. Social media moves beyond engagement

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Do you dare to be open and discuss/engage?

Find the Influencers and advocates and engage

with them!

2. Influence

3. Augmented reality/touchscreens

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http://www.youtube.com/watch?v=vxP0TsvcBNI&list=PLABB11A882BDE2977 http://www.youtube.com/watch?v=ypQEHNDayRk&list=PLABB11A882BDE2977 http://www.youtube.com/watch?NR=1&v=jZkHpNnXLB0&feature=endscreen

4. Sensory Intelligence

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5. Mobility • More mobile social media usage

• The Smobile web

• SoLoMo becomes stronger

• On-line shopping

• FourSquare

• Case: Bonnier Publications (shortcut application): Custome magazine

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6. Gamification drives customer engagement • Mobile payments

• Healthcare

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7. Online and offline connection

• Print (case Bonnier Publications)

• Shops

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8. BIG DATA

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• Number crunching

• Various sources

• Qualitatative data

9. Do or Die

• Yahoo

• Google+

• MySpace

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10. More and varied social networks

• MindMixer

• NextDoor

• App.net

• Yammer

• Social apps for business (Google Play, Facebook app center)

• Pinterest

• Instagram

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11. Hyper-Local commerce

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• Small businesses

• Local investors

• Support local initiatives

12. Collaborative Consumption

• From enormous marketplaces such as eBay and Craigslist, to emerging sectors such as social lending (Zopa), peer-to-peer travel (Airbnb) and car sharing (Zipcar or peer-to-peer RelayRides), Collaborative Consumption is disrupting outdated modes of business and reinventing not just what we consume but how we consume. New marketplaces such as TaskRabbit, ParkatmyHouse, Zimride, Swap.com, Zilok,Bartercardand thredUP are enabling “peer-to-peer” to become the default way people exchange — whether it’s unused space, goods, skills, money, or services — and sites like these are appearing everyday, all over the world.

Source: http://www.collaborativeconsumption.com

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13. Evolution of the marketing team

• Social media moves beyond the marketing team

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Valuable sources to follow...

• http://mashable.com/2011/11/18/follow-mashable/

• http://socialmediatoday.com/

• http://www.adweek.com/

• http://www.forrester.com/home

• http://www.salesforce.com/socialmarketing/

• http://thenextweb.com/

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Your experience of social media? Ask more! susanna.tirkkonen@m-brain.com twitter: @susannatirkkone

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