1. 1. TV :2015.04.01()-04.30() 20154 2015. ZUM internet, All rights reserved.
2. 2. TV 2015 4 1. TV 2. TV 3. 4. SBS tvN MBC JTBC KBS2 5. TV /
3. 3. TV TV , ( , , ) 3 / 20 (http://zum.com) TV (2014 5 26 142 , 864 ) , . TV >>> TV 2015 4 TV . SBS 4 1 ! KBS2 < > (?) SBS 2 . . JTBC < > , TOPSTARNEWS VS ? SBS JTBC
4. 4. TV TV 2015 4
5. 5. 0 5,000 10,000 15,000 20,000 25,000 30,000 TV 2015 4 < > 2015 4 . , < >, .
6. 6. TV 2015 4 SBS < 2> 33 . CBS TV < > 83 . 2015 3 4 2015 3 4 10 10 2 SBS 94% MBC 93% , SBS 81% SBS 55% KBS2 50% SBS 48% LOVE TV 48% tvN 44% KBS1 44% KBS2 39% CBS TV -4150% , MBC -1267% - tvN -960% KBS2 -661% , SBS -555% MBC -500% MBC -488% JTBC -422% MBC -331% JTBC -307%
7. 7. TOP5 0 50,000 100,000 150,000 200,000 250,000 / 2015 3 2015 4 / TV 2015 4 VS / / 1,2 . 50% , 35% . 20% UP 35% DOWN 49% UP 0 10,000 20,000 30,000 40,000 50,000 60,000 41 42 43 44 45 /
8. 8. 0 20,000 40,000 60,000 80,000 100,000 120,000 140,000 160,000 SBS MBC KBS2 JTBC tvN 2015 3 2015 4 0 10,000 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 41 42 43 44 45 SBS, KBS2 TV 2015 4 SBS 1 SBS < > 28% . KBS2 . VS TOP5 28% UP
9. 9. / TV 2015 4
10. 10. 1 SBS TV 2015 4 ! ? . 1. 1 SBS - 1 . 1 tvN 1 . 1 ? 1. 2~4 > > . 1 MBC . 1. 1 KBS1 , 1 .
11. 11. 0 5,000 10,000 15,000 20,000 25,000 30,000 () 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 41 42 43 44 45 () .SBS TV 2015 4 SBS TOP5 TOP5 SBS < > 1 . 1 SBS < > 2 . SBS
12. 12. 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 4,500 5,000 41 42 43 44 45 2 < 2> / 1 TV 2015 4 , / / TOP5 / TOP5 SBS < 2> / 1 . 2 KBS2 / 11 . 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 2 K 4
13. 13. 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 2TV < > < > 1~2 . TV 2015 4 TOP5 TOP5 SBS < > 1 . CBS TV < > . 0 500 1,000 1,500 2,000 2,500 3,000 3,500 4,000 41 42 43 44 45 2TV
14. 14. 0 500 1,000 1,500 2,000 2,500 3,000 3,500 SBS 8 KBS 9 KBS MBC 0 100 200 300 400 500 600 700 800 900 1,000 41 42 43 44 45 SBS 8 KBS 9 KBS MBC 4 JTBC JTBC 1 TV 2015 4 JTBC TOP5 TOP5 JTBC 4 . SBS .
15. 15. SBS MBC KBS2 JTBC tvN TV 2015 4
16. 16. 0 5,000 10,000 15,000 20,000 25,000 30,000 2 K 4 < > 1 / 44% / 41% / TV 2015 4 SBS SBS SBS TOP5 < > SBS 1 . SBS / < 2> . SBS < > . 12%
17. 17. 11,000 11,500 12,000 12,500 13,000 13,500 14,000 14,500 15,000 () < > / 51% / 43% / TV 2015 4 MBC MBC MBC TOP5 , MBC 2 .
18. 18. 0.00 2,000.00 4,000.00 6,000.00 8,000.00 10,000.00 12,000.00 - 2015 , 1 . 43% / 41% / TV 2015 4 KBS2 . KBS2 / < >, . < >, , . KBS2 KBS2 TOP5
19. 19. < 2> / / 56% 22% 14% / TV 2015 4 JTBC JTBC JTBC TOP5 < 2> JTBC / 11% . . 0.00 1,000.00 2,000.00 3,000.00 4,000.00 5,000.00 6,000.00 7,000.00 8,000.00 9,000.00 2 8%
20. 20. 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 10,000 2 < 2>, 1 54% / 45% / / / TV 2015 4 tvN tvN tvN TOP5 < 2> , tvN 13% . / 13% .
21. 21. TV TV 2015 4
22. 22. 1 4 MBC 22,578 2 4 MBC 15,076 3 KBS2 13,350 4 2 MBC 12,250 5 SBS 10,811 6 KBS2 10,614 7 MBC 10,050 8 - SBS 9,094 9 KBS1 7,331 10 , SBS 6,994 11 MBC 6,275 12 K 4 SBS 5,914 13 3 KBS2 4,880 14 SBS 4,721 15 MBC 4,227 16 MBC 4,051 17 SBS 3,932 18 MBC 3,840 19 MBC 3,672 20 KBS2 3,244 TV 2015 4 TV