2015 Dunkin’ Donuts 4-Safety Scholarship

A guide to submitting a creative and effective injury prevention message

targeting teens

Sponsored by:

A 4-Safety InitiativeBringing Safety to Families and Neighborhoods

For more information: www.4-safety.org

Steps to Planning and Designing Your Message

Content: Develop a core message

Mood: Consider the emotions you want to appeal to in order to convey your message

Form of communication: Select an appropriate form of communication for your message

How can I create an effective Distracted Driving message that teens will actually

pay attention to?

Things to consider:What do teens care about?What kind of message will make them reconsider

their safety behaviors in regards to Distracted Driving?

What kind of message will make them change the way they do things when driving?

Take Caution!

All data MUST be properly referenced Make sure any information you provide is credible - do your

research! Avoid any kind of “preachy” tone When using strong emotions to convey a message, make sure

your content is not too extremeTarget audience can have a defensive response or become

emotionally burnt out and will not receive the intended message

Examples of Successful Injury Prevention Campaigns

• http://www.youtube.com/user/OregonSafetyHealth• http://www.youngworkers.org/safe_month/2012%20Posters.html• “Teens Drive Smart”

– http://www.teensdrivesmart.com/video-contest/videos• “Above the Influence”

– Drug and Alcohol Prevention – www.abovetheinfluence.com

• “Stop the texts, Stop the Wrecks”– Produce by the Ad Council – www.adcouncil.org

http://www.google.com/url?sa=i&rct=j&q=&esrc=s&frm=1&source=images&cd=&cad=rja&docid=_f6bWG_gpLys-M&tbnid=wPvYAi5I03zkzM:&ved=0CAUQjRw&url=http://www.imsafe.com/product/3-6036-friends-dont-let-friends-text-and-drive-poster&ei=XAkNUu7hJa-x4AOCjIHABg&bvm=bv.50768961,d.aWc&psig=AFQjCNHSyi_P_YQ5LERDNFkk8weCqpPTQw&ust=1376672392082237

Other Injury Prevention Center Contest Winners

Winning examples from other contests are a good indication of the quality and

effectiveness that the judges for the Dunkin’ Donuts 4-Safety Scholarship will want to see

in submissions.

First place video example

Winning Poster Example

Second Place Video Example

Winning Poster Example

What will the judges be looking for?

Check out the scoring rubrics…..

Audio Judging Rubric

Poster Judging Rubric

Video Judging Rubric

• For more information please visit:• www.4-safety.org• Or email us at

• 4safety@lifespan.org