3D Biz Moodel

7/31/2019 3D Biz Moodel

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Apurva Gargava

Mitali Tiku

Naman Agarwal

Parth Karia

Priyankar Sarkar


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3- D Printing

Architecture Jewellery

Other Prospective segments will include:Footwear, Industrial Design, Engineering & Construction (AEC),Automotive, Aerospace, Dental and Medical industries, Education.


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Complete 3D models can be manufacturedincluding those with hollow parts that could notpossibly be made by hand in one piece

Prototyping machines can even be used to produce

highly accurate patterns for casting Manufactured model parts can be combined with

real parts to produce a fully functioning productthat can then be tested and evaluated


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1)

A 3-D model will enable better analysis and marketing ofarchitectural designs and services. It enables quick prototypingand better visualisation. It helps reduce throughput time.

2)

The Indian gold and jewellery segment is a Rs. 1,80,000 crore+market. 3-D printing of jewellery will enable a less labourintensive gold and metal jewellery industry. It will also save ontime taken per unit produced, since the printing process is arelatively faster process. Another benefit of printing overmanufacturing is the cost saved on manufacturing units andfactories.


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1) Advertisements:- Television

- Internet, including forums

- Industry Newsletters

2) Corporate Pitching

3) Conventions for Printing and Design, including educationalinstitutes

4) Industry (Gold, Architecture) Specific Conclaves

Integrated Channels-1) Infotainment articles: Information + Entertainment

2) Demonstrations at Industry Conclaves


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1) Conclaves- chance to showcase the functioningand output

2) Corporate Pitching Unorganized Gold Market

Metal Jewellery Manufacturers

Most Cost Efficient-

1) Corporate Pitching2) Tech forums


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Crux of business model i.e leverage on firstmover advantage in India

Personalized service

Gold merchants not tech savvy

need forfamiliarizing with 3D printing

Importance of after-sales service

New nature of the industry pitch rigorously

Substantial budget for high skilled engineers


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Core team members High skilled technicians and engineers

3D printers

Office location Better CRM has correlation with sales

Less bargaining power i.e. need for betterrelationship with supplier


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Most Important Activity- Maintaining long termrelationship with the suppliers of 3D printingmachines

Key Suppliers Objet Geometries, Voxel jet( Germany)

Long term relationship with the foreigncompanies will result in supply of machines on aregular basis and at a cost efficient way.

Pitching the Product to the Architects and leadingJewellery Stores in India like D Damas, Tanishqetc.Mainly focus on Maharashtra ( Mumbai ZaveriBazaar, etc) and Gujarat

Participating and marketing the usefulness of 3Dprinting in Jewellery through various shows inthose areas.


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Promoting the Architectural aspects of the 3D

printers through advertising and promotion on

Architecture colleges.

Informing the architects through various

architecture organizations like Indian Institute

of Architects.

Customer relationship- Servicing, Quality

printers supply and finished product with

maximum precision.


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Revenue Streams-There are 2 main revenuestreams

1.Leasing- To both Architecture and JewelleryIndustry on a monthly basis.

2. Distribution Selling the Printers who need3D printing frequently, charging them a

premium over the cost.


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Monthly leasing at INR 15,000/printer Distributorship margin of 20% i.e. selling

price of INR 300,000

Inclusive of after-sales-service

Decrease the debtor period negotiate

Minimum potential on 0.01% of INR180,000 crores

gold market = INR 18 crores Segment revenue

leasing 65

distributorship 35


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Import of 3D printers INR 250,000/per printer

Office space rent 35*2000 = INR 70,000/ month

Marketing INR 500,000

Administrative expenses INR 300,000

Salary* Nil (equity)

*The engineers will get basic salary whereas the promoters will getequity of stake


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Expensive resources: procurement of 3Dprinters

Interest on high working capital

Customer Relationship Management 7% ofrevenue

Variable cost high directly proportional tothe number of printers being imported


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THANK YOU

Documents

3D Biz Moodel