Upload
jaideep-bajaj
View
245
Download
0
Embed Size (px)
Citation preview
8/6/2019 6624078 Tata Motors Ppt
1/21
CASE STUDY ANALYSIS ON
8/6/2019 6624078 Tata Motors Ppt
2/21
GROUP MEMBERS( GROUP 8)
(in the order of roll nos.) ROHAN GOEL (409)
JIGNESH KAMANI (417)
RASIKA LAD (427)
DWIJ NAIN (435)
PR
AG
NA PUJAR
A (443) ABHIJIT SANKHE (451)
RACHNA SONEJI (459)
8/6/2019 6624078 Tata Motors Ppt
3/21
THE ROAD AHEADPAST
Introduction and History of Tata motors
PHASE 1
Entry of Tata Motors fromCommercial vehicles
To
Passenger vehicles segment
8/6/2019 6624078 Tata Motors Ppt
4/21
THE ROAD AHEADPAST
Launch of Tata Sumo, Safari,Indigo
PHASE 2
Entry into the compact Car segmentwith Launch of Indias firstindigenously developed car
INDICA
8/6/2019 6624078 Tata Motors Ppt
5/21
INDIA
India
Satellites into space, but no indigenouscar
TELCOs initiative
8/6/2019 6624078 Tata Motors Ppt
6/21
Basic Concepts of new Car
Space
Easy entry and exit
Safety
Economy of diesel Price
Contemporary design
TELCOs low cost, $400 mn Vs.$2 bn Purchase of Nissan plant
8/6/2019 6624078 Tata Motors Ppt
7/21
PLAYERS IN THE COMPACTSEGMENT
Maruti Udyog Ltd.
Zen, WagonR
Hundai motors India Ltd.
Santro
Daewoo Motors India Ltd.
Matiz
Fiat India Automobiles Pvt. Ltd.Uno
8/6/2019 6624078 Tata Motors Ppt
8/21
MARKET SHARE
Market shares till 1998
M
%S
%
M
%6% M
S
M
Market shares after Indica launch, Dec.
'99
M
6%
S
%
M
%
%
%M
S
M
8/6/2019 6624078 Tata Motors Ppt
9/21
THE ROAD AHEADPAST
PHASE 3
Failure of Indica and Subsequent
launch and Success of Tata Indica V2.
8/6/2019 6624078 Tata Motors Ppt
10/21
Changes in Business Policies
Change in the top management
Working Capital mgt
Quality Inititaives for Clear and visibleresults
8/6/2019 6624078 Tata Motors Ppt
11/21
Changes in Business Policies
Gearing up with CRM
Getting the right systems
Customers Safety First Partnering Again
8/6/2019 6624078 Tata Motors Ppt
12/21
THE ROAD
AHEADPR
ESENT PHASE 4Launch of Tata Indica Xeta
8/6/2019 6624078 Tata Motors Ppt
13/21
8/6/2019 6624078 Tata Motors Ppt
14/21
CHANGES IN TATA OUTLOOK
Focus on the youth
Car changed to make it more zippy with
good mileage More focus on CRM
Focus on women consumers
International look and feel
8/6/2019 6624078 Tata Motors Ppt
15/21
THE ROAD
AHEADFUTUR
E PHASE 5Tatas 1 Lakh Car
8/6/2019 6624078 Tata Motors Ppt
16/21
8/6/2019 6624078 Tata Motors Ppt
17/21
PORTER ANALYSIS
8/6/2019 6624078 Tata Motors Ppt
18/21
PORTER ANALYSIS
New entrants : Bajaj ,TVS Motors
Substitutes quadricycles
Competitors Skoda, Maruti, Hyundai Distributors New Distribution network
Suppliers Supply chain
8/6/2019 6624078 Tata Motors Ppt
19/21
PROPOSED MODEL
8/6/2019 6624078 Tata Motors Ppt
20/21
Change in TATA Outlook
Tie up with local manufacturers
Rural training rural employment
Focus on two wheeler segment buyers Car design, technology outsourced
8/6/2019 6624078 Tata Motors Ppt
21/21
Competitor responses to the 1 lakhcar
Maruti Mr. Khattar not possible to sellat the quoted price
Hyundai will compromise on safety,emission norms etc
Bajaj we can make better car