7-Eleven

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7-Eleven1927 (The Southland Corporation)1946 7-ELEVEN

7-Eleven - 7-Eleven

7-Eleven7-Eleven

7-Eleven

(19897)

(19677)

1929524

1. 2. 3. 4.

Afternoon Tea TEAROOM2008Starbucks1998Mister Donut2004 Cold Stone20071992211993

1998

2004

2007

Afternoon Tea TEAROOM 200630652713 101.61.4 Afternoon tea TEAROOMKnow-how1935

199910

7-Eleven 1978 CVS 1919797-ELEVEN5141980 CVS 7-11 Inc.,CVS1987 7-11 Know-how ,

()

7-Eleven200612 Always Open, 7-112007 2010

POS,point of sale)

POSPOS

7-Eleven()()()

200937-Eleven481090045%

2009

7-ELEVENSWOT

AggressivePOS

Diversification

Turnaround

Defensive

7-ElevenKSF A. B. A. B. C. D..

7-Eleven( Industry Competitors )7-11OK200937-ELEVEN45%

( New Entrants / Substitutes )

( Suppliers ) 7-11

/( Customers )

7-11

198886199419972002200720092282336

2007157222033424.5%

7-11

711711

7-11

7-11

7-117-1120%7-117-11

7-Eleven + 200120033 7-117-11

7-11,B2C

7-11

7-11

7-Eleven7-Eleven7-11openi-cash

i-Cash

200447-11

7-11

Open 20057 7-11open7-117-11

open7-11openopen

, http://www.family.com.tw

7-Eleven, http://www.7-11.com.tw

, , -7-ELEVEN , http://etds.ncl.edu.tw/theabs/site/sh/detail_result.jsp

+, 7-11?, http://tw.knowledge.yahoo.com/question/question?qid=1608010604058

, http://www.books.com.tw

, http://www.knsh.com.tw/magazine/man/m37.asp

&&, 7-11, http://www.shs.edu.tw/works/essay/2008/03/2008031021304075.pdf

+, 7-11, http://tw.knowledge.yahoo.com/question/question?qid=1007101306036