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Page 1:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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Page 2:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

<Insert Picture Here>

SOA for Oracle Application与 UI优化

梁医Oracle Fusion Middleware

Page 3:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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The following is intended to outline our general product

direction. It is intended for information purposes only, and

may not be incorporated into any contract. It is not a

commitment to deliver any material, code, or functionality,

and should not be relied upon in making purchasing

decisions.

The development, release, and timing of any features or

functionality described for Oracle‟s products remains at the

sole discretion of Oracle.

Page 4:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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Enterprise Packaged Application LifecycleThe Phases

Customization with Logic Extensions

Customization with Integration

Customization with Cross-App Process

Automation

Upgrade

Install and Configuration

Page 5:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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The Path to Agile Applications

Optimal Integrations Whitespace Automation

Upgrade-safe Infrastructure

11 12

Proactive Monitoring

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Path#1Optimal Integrations

Challenges

• Heterogeneous systems, data

fragmentation

• Manual, inefficient data entry

• Proprietary, point-to-point

integrations

• No single-view of enterprise

Benefits Of SOA

• Standards-based integration

• Automated integration

• Loose-coupling, re-usable

infrastructure

• Improved visibility

• Lower costs

Page 7:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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Qualcomm – Application Integration

• Oracle SOA Suite deployed to create a reusable services framework

• Integration with Tibco, Documentum and Oracle Applications

• Automated key business processes: Entitlement requests and approvals, User password and account maintenance

• World’s leading supplier of CDMA Chipsets

• Inability to quickly build composite applications, lack of common reusable services

• Unable to respond to rapid business changes

• Need to increase system security, scalability, availability

• Needed a common interface for all users to get the information they need in a secure

reliable manner

Opportunities & Challenges

• Enabled easier, more effective forecast simulation

• Improved control over supply chain

• Cost savings from increased productivity in shipping and warehouse management

Solution

Results Customer Viewpoint

“I would estimate that we have saved at least $5 million dollars in development costs over the last two years.”

–Norm Fjeldheim, Senior VP, CIO Qualcomm

Page 8:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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Path#2Whitespace Process Automation

Challenges

• Inter-application process gaps

• Manual, inefficient processes

• Process logic spanning

heterogeneous systems

• Inflexible, change-intolerant

custom/proprietary solutions

• Rigid Rules/Workflow Processes

Benefits Of SOA

• Standards-based orchestration (e.g.

BPEL)

• Automated processes

• Flexible, agile processes

• Unified process lifecycle

• End-to-end process visibility

Page 9:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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Eaton Steel – Whitespace Automation

• Order-to-Cash transactions with trading partners were automated using a Service Oriented

Architecture

• The solution comprised of XML Gateway and Customized mapping as well as Canonical mapping

• EDI process was automated by extending E-Business Suite using Oracle SOA Suite components

such as the BPEL Process Manager and Oracle B2B

• Order-to-Cash project was inefficient

• Invoicing processes were very manual & error prone

• Poor visibility into interaction between parties.

• No solution would meet diverse partner requirements: EDI,XML, Excel

Opportunities & Challenges

• Reduced invoice turn-around time & error handling

• Eliminated 100+ of manhours through process automation

• Reduced Invoice resolution time by 28 days!

Solution

Results

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Path #3Proactive Monitoring

Challenges

• Processes with multiple hand-offs

between apps

• Multiple exception handling

infrastructures

• Multiple points of SLA/KPI monitoring

• Lack of visibility across the entire

chain of business

Benefits Of SOA

• State-of-the-art real-time monitoring

infrastructure

• Centralized exception handling

• Centralized SLA/KPI enforcement

• Improved end-to-end visibility

Page 11:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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Huawei Case• Collaboration Platform

• BAM in iCare

• End2End Monitoring

Page 12:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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NetApp – Proactive Monitoring

• Automated processes across packaged applications such as Oracle E-Business Suite, Siebel CRM using Oracle SOA Suite

• Transformed Order Mgmt. and Invoicing process: B2B with Distributors using SOA Suite and EBS Adapter to integrate EBS with Rosettanet Engine

• Increased visibility on B2B transaction and improved cycle times, volume counts, order status

• Order-to-Invoice Cycle Time too long• Lack of Visibility to Order Progress hampering Distributors' Communication to their

Customers• Can't scale using Manual PO Submit Processes• Automation of Purchase Order, PO Confirmation, Order Status, Advanced Shipment

Notification, and Invoice

Opportunities & Challenges

• Oracle SOA Suite radically transformed order-to-invoice processes, by automating previously manual transactions

• Oracle BAM provides an ability to proactively manage SAs with distributors by catching possible errors early

Solution

Results

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Path #4Upgrade-safe Infrastructure

Challenges

• Intrusive, proprietary logic

extension

• Proprietary/custom point-to-point

integrations

• Brittle infrastructure

• Upgrades are prohibitive –

expenses and down-time

Benefits Of SOA

• Loose-coupled architecture

• Layered architecture

• Non-invasive customizations

• Agile infrastructure

• Faster time-to-market

Page 14:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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British Telecom –Upgrade-safe Infra

• Implemented Oracle SOA Suite to customize and extend packaged applications

• Built composite apps and process integration flows using Oracle Fusion Middleware with Oracle

EBS, PeopleSoft and Siebel

• One of the world’s largest telecom service provider

• High cost of managing and maintaining 400 legacy IT systems

• Need a consolidated applications that allows to procure goods

and services for 10,000 properties and 5,000 vehicles

Opportunities & Challenges

• Retired 46 legacy apps, increasing „right first time‟ dramatically increasing user experience scores

• Enterprise level process automation resulting in consolidation of many heterogeneous custom and packaged applications

• Significantly reduced maintenance and upgrade costs of packaged applications

Solution

Results

Page 15:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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SOA4Apps in Huawei

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Huawei如何将SOA应用于Application的场景

•供应链多业务多Track变革

•Huawei SOA平台研究

•SAAS研究

•供应链多业务多Track变革

•Huawei SOA平台研究

•SAAS研究

•所有的Oracle SOA4Apps场景

11 12

•供应链协同监控平台

•LTC Project Tower Center

•iCare监控平台

Optimal Integrations Whitespace Automation

Upgrade-safe Infrastructure

Proactive Monitoring

Page 17:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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• Year 2011, Huawei announced multi-industry strategy, aiming at

100B (USD) sales volume in 5-10 years

17

Huawei multi-industry

strategy

Operator

business

Pursuing

Operation

excellence

Enterprise

business

Rapid scaled

growth

Consumer

business

Growth and

transformation

People/

organization

Process/internal

controlData/IT

Enterprise Architecture BTMS/GPMS

Cross-business platform

Others

……

• Enterprise and Consumer business group are expected to grow

very aggressively. In 5-10 years, these 2 BGs will contribute 1/3

to the total 100B USD.

• SCM process/IT for enterprise and consumer business is not flexible enough, which could not satisfy fast growth

requirement in these two areas

• Although SCM for three BGs have difference characters, there are some process/IT areas that potentially could be re-

used, accelerating process/IT deployment and also saving investment

• Enterprise and Consumer BGs needs more agile SCM, due to dynamic market nature

Challenges to Huawei SCM

Huawei供应链多业务多Track变革

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从现有系统中挖掘共享服务,建立SOA共享服务平台Build Shared Service Catalog

18

3

8 9 10 11 12

Shared Services Catalog

6

7

4 521

13 14

合同录入 到货计划 订单验证 发货计划 配置维护 金额拆分拆分&生成

订单订单承诺

Reuse Value Over Time

148 104 52

136 7 9 11 121 3

Page 19:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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通过将共享服务服用,实现SOA服务价值Shared Service Reuse & Business Agility

19

3

8 9 10 11 12

Shared Services Catalog

Cost Curve Over Time

6

7

4 521

13 14

合同录入 到货计划 订单验证 发货计划 配置维护 金额拆分拆分&生成

订单订单承诺

合同录入 到货计划 订单验证 发货计划 配置维护 金额拆分拆分&生成

订单订单承诺

拆分&生成

订单订单承诺订单处理自动化

15

136 7 9 11 121 3

148 104 52

4 15

136 7 9 11 121 3

16

16

131261 3

188 17

1817

Page 20:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

2020

L1-L3

L4-L5

CPP Service Platform

采用BPM提升供应链业务流程编排的灵活性

Page 21:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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基于SOA的端到端监控平台

Page 22:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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协同平台-订单可视解决方案

Page 23:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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The Oracle Modern User Experience“It’s not just the user interface”

The seamless integration of functionality

and user interface that:

•Enables users to produce creative insights

•Empowers users to make timely decisions

•Enhances users ability to complete their work accurately and

efficiently

•Encourages teamwork through collaboration and communication

Page 24:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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应用界面优化方向一:统一的应用视图,提高决策力

Page 25:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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应用界面优化方向一:优化界面,提高生产力

• 将原本冗余的页面元素精简为少数必须输入的信息,缓解网络压力

• 加强页面防呆功能,提高工作效率

• 利用SOA平台及方法:

• 提供Upgrade Safe的页面优化方案

• 与HTM系统做到使用体验及安全验证的集成

Page 26:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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Why SOA

Page 27:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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Strategic Benefits of SOA

Agility Faster Time-To-MarketStreamlined Business Processes

Page 28:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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Typical IT Architecture – Pre-SOAWorklist Process Portal MS Office

MAINFRAME

Online Shopping Mobile Devices

Page 29:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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Typical IT Architecture – Post-SOA

SHARED SERVICES PLATFORM

COMPOSITE APPLICATIONS

MAINFRAME

Worklist Process Portal MS Office Online Shopping Mobile Devices

Employee On-boarding

Customer On-boarding

Order2Cash

Expense Approval

Employee

Purchase OrderCustomer

Page 30:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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Oracle SOA Suite:A Member of Oracle Fusion Middleware

Infrastructure & Management

Database

Middleware

Applications

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BAMEMJDev

Browser POLICYMANAGER

SERVICE BUS DATA INTEGRATORGOLDENGATE

ERP MAINFRAME SERVICES EVENTSPARTNERSDB

COMPLEXEVENT

PROCESSING

BPEL & BPMNBUSINESS RULES

HUMAN WORKFLOW

Repo

Oracle SOA SuiteComplete. Open. Integrated. Best-of-breed.

Page 32:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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Solution – BPM

Layered on SCA

Infrastructure for Plugging-in Service Engines

BusinessRules

BPEL

Policy Enforcement

MediatorHuman

Workflow

Service and Events Bus

Common JCA-based connectivity infrastructure

BPMN

Optimized binding

SCA

• Freedom to use the right model-type

• Integration, services, and events infrastructure

• Unified administration and policy management

BPM

•Process orchestration

•Process analytics

Page 33:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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BPM and SCA Views

Business Catalog

Services, Rules, Data, …

Page 34:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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Code-free Application CustomizationUpgrade-Safe Extensions

Flexible, future-proof application extensions

Faster, less expensive application upgrades

Standardized skill sets for integration and extensions

BPM and SCA Components

Page 35:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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The Ideal Solution

Multi-channel, Collaborative, Rich User Interface

Cross-ApplicationBusiness Process

Automation

CRM SCM FinancialsProcurement

Optimal

Integration

Actionable Intelligence

??

?

.Application and Database Grid Foundation

Platform Services on Demand

Common

Information

Page 36:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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AIA

Page 37:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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Process Management Service Bus Registry & Repository

Service Management B2B Integration

Oracle SOA & BPM Infrastructure

Custom, legacy,

others, …

Packaged Integration Flows For Specific Applications & Processes

AIA Process Integration Packs

AIA Foundation Packs

Reference Process Models

Common Object Definitions & Standard Shared Services

SOA/BPM Framework & Methodology

Oracle Delivers Sustainable IntegrationOracle Application Integration Architecture (AIA)

19

Page 38:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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• AIA Foundation Pack and Oracle SOA Suite benefits at Dell:

• Cuts development costs by up to 20%

• Accelerates deployment of SOA infrastructure by up to 30%

3-4 times faster Integration projects with AIA

With our SOA infrastructure and Oracle AIA

Foundation Pack, we’ll be able to complete

integration projects 3 or 4 times faster than was

previously possible

Dwij Trivedi, IT Manager,

Enterprise Application Integration

Page 39:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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Why Oracle

Page 40:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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Why Oracle SOA?

• Optimized for the four key innovation patterns

–Optimal Integrations

–Whitespace Automation

–Proactive Monitoring

–Upgrade-safe Infrastructure

• Benefits – Lower Costs, Increase Efficiency, Improve Visibility

• Future-proofs path towards Fusion Applications

#1

Complete Integrated Best of BreedOpen

#1

Page 41:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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Application Integration Architecture

Optimize Offer Forecast Demand

Capture Order Pick, Pack, Ship Billing Deduction & Settlement

PLM Financials/Procurement

MDM Manufacturing CRM Logistics Service

A complete integration solution designed for change,

built for business user alignment.

Oracle Offers a Fast Track to SOA~70% Cost Reduction with Integrated Business Processes

Page 42:  · 7 Qualcomm –Application Integration • Oracle SOA Suite deployed to create a reusable services framework • Integration with Tibco, Documentum and

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Questions