Alexey A. Voat

The Aum Shinrikyo cult's proselytizing on the Internet

Marseille, 2015

Advertising and recruiting techniques on the Internet

•direct

•hidden

Chapter I

Direct recruiting and

advertising techniques

Official website

Video channel of the cult

Online broadcasting of meetings

Banner advertising

Recruiting videos

Spam

On-line cult seminars, conferences and prayer meetings

Recruitment through IP-telephony

Chapter II

Hidden advertising and

recruiting techniques

Contextual advertising

Other hidden anonymous recruiting sites

Other hidden anonymous recruiting sites

Chapter III

Social networks: advertising

and recruiting techniques

Creating the cult groups

Direct advertising and invitations to various recruiting events

Spamming

Viral marketing

Recruitment through groups from the closely related fields

Blogging

Chapter IV

Social network «Vkontakte.ru»:

recruiting techniques &

indoctrination

«Vkontakte.ru»: recruiting techniques & indoctrination

Stage 1

Stage 2

Stage 3

Stage 4

Stage 5

Stage 6

Stage 7

Stage 8

Stage 9

Stage 10

Thank you for your attention!

Vielen Dank für Ihre Aufmerksamkeit!

Grazie per la vostra attenzione!

Спасибо за внимание!

Мerci de votre attention!