amul6

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ABSTRACT

TITLE

RETAIL PENETRATION OF AMUL ICE-CREAM THROUGH HADF (DeepFreezer) BOOKING

OBJECTIVE OF THE PROJECT

PRIMARY OBJECTIVES : To study the increasing number of outlets of Amul ice

cream through HADF.

SECONDARY OBJECTIVE:

To analyze the retailers perception about Amul ice cream.

To find out the competitive edge of the company over the competitors.

To analyze the market size of ice cream.

To study the consumer preference about different ice cream companies.

To study distribution channel.

RESEARCH METHODOLOGY

RESEARCH DESIGN:

Types of Research

• Exploratory

• Descriptive

The research design prepared with great care keeping in mind the research objective. The project was divided into two parts—parts ‘A’, part ‘B’.

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RESEARCH APPROACH:

In the part ‘A’ the research was conducted by visiting to the various non existing outlets

of Amul and asking them about Amul ice cream and whether they would like to keep

Amul ice cream. I also told them about the Amul’s promotional scheme and varioussuperseding factors.

In the part ‘B’ the research was conducted by visiting to the various existing Amul’s

outlets and knew about the replacement of old and unsold stock and services of Amul.

RESEARCH INSTRUMENTS:

The primary data collected for this study was done through detailed market survey by

means of interview & questionnaire. The secondary data is collected through Internets,

Material provided by magazines, etc.

SAMPLE PROCEDURE:

The procedure adopted for sampling was on the basis of judgmental sampling.

Data Collection

• Primary Data

• Secondary Data

Sample Size - 100

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INTRODUCTION

Gujarat Cooperative Milk Marketing Federation (GCMMF), one of India's greatest

success stories with its Amul brand, is now aiming at a 19-per cent growth in sales to Rs

8002 crore this fiscal 2010-11 March

The federation is expecting each of its products to contribute higher sales this year as new

products are being added to each product line.

The big hope is not surprisingly the Amul brand of ice creams, which is expected to

contribute Rs 250 crores to the turnover, up from Rs 150 crores last year. Last year there

was a good growth in ice cream, cheese, butter and ghee. The company is launching new

products in almost every line that are in, with specific stress on ice creams.

For its ice cream and milk business, GCMMF has begun investing in increasing its milk

capacity. It recently firmed up plans to invest Rs 100-120 crore to expand this from 1.1

million liters a day to 1.8 million litres a day at its Gandhinagar factory. The investment

will take place over the next two years.

The cooperative is also planning to expand its production facilities beyond Gujarat to

service other regions in India. GCMMF recently bought an ice-cream manufacturing unit

in Nagpur and is installing a dairy unit alongside. Through this unit, the organisation has

also extended its milk supply to over 10 cities spread over Rajasthan, Madhya Pradesh

and Maharashtra.

Amul is now focusing on its supply system. Efforts are on to ensure greater availability of

Amul ice-cream at pushcarts and small outlets. The company feels that availability is the

most important factor in ice cream sales. Thus, Amul ice-cream can be found in 'just

around the corner shops,' local STD booths, local kirana shops, chemists and bakers, who

stock the ice-cream in deep freezers.

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The idea is to ensure visibility and availability, which more often than not ensures a sale

as ice-cream consumed out of home is most often an impulsive purchase. Amul expects

to clock sales of 34 million litres during the current year and the accent will be on

offering 'value for money' products.

The new ice-creams which are launched by Amul this year includes a mega-bite almond

cone (the largest volume cone in the country), an orange ice-cream (Santra Mantra), a

Bouncer ice-cream with nuts and essential proteins, vitamins and minerals for the

growing children, a cheese ice-cream and a sundae in cone for kids in different variants.

Amul ice cream is positioned as 'real ice-cream' made from real milk cream, while HLL's

Kwality Walls is made from vegetable oil and its items are dubbed as Frozen Deserts.

, Amul ice cream made its entry into New Delhi,in the year 2002 India's biggest ice-

cream market, where its anti-compete agreement with Mother Dairy has expired. Amul

has been sourcing its entire ice-cream requirement for the northern market (including

Delhi) from its own Gandhinagar plant. Delhi currently accounts for around 18

per cent of the country's estimated Rs 525 crore organised ice cream

market of 80.8 million litres. It also boasts of a per capita annual ice

cream consumption of 1.45 litres, as against the national average of 0.25 litres.

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COMPANY PROFILE

Gujarat Cooperative Milk Marketing Federation

GCMMF: An Overview –

Gujarat Cooperative Milk Marketing Federation (GCMMF) is a India’s largest food

product marketing organization. It is a state level apex body of milk cooperatives in

Gujarat, which aims to provide remunerative returns to the farmers and also serve the

interest of consumers by providing quality products, which are good value for money.

Members: 12-district cooperative milk producers’ Union

No. of Producer Members 2.9 million

No. of Village Societies: 10,852

Total Milk handling capacity: 13.07 million litres per day

Milk collection (Total - 2009-10): 3.67 billion litres

Milk collection (Daily Average 2001- 02): 9.10 million litres

Milk Drying Capacity: 647 metric Tons per day

Cattlefeed manufacturing Capacity: 3470 Mts per day

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Sales Turnover Rs. (million) US$ (million)

1997-98 11140 355

1998-99 13790 4001999-00 15540 450

2000-01 18840 455

2001-02 22192 493

2002-03 22185 493

2003-04 22588 500

2004-05 23365 500

2005-06 37736 850

2006-07 42778 1050

2007-08 52554 1325

2008-09 67113 1504

2009-10 80053 1700

AMUL means "priceless" in Sanskrit. A quality control expert in Anand suggested the

brand name “Amul,” from the Sanskrit “Amoolya,” Variants, all meaning "priceless", are

found in several Indian languages. Amul products have been in use in millions of homessince 1946. Amul Butter, Amul Milk Powder, Amul Ghee, Amulspray, Amul Cheese,

Amul Chocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul Milk and Amulya

have made Amul a leading food brand in India. . Today Amul is a symbol of many

things. Of high-quality products sold at reasonable prices. Of the genesis of a vast co-

operative network. Of the triumph of indigenous technology. Of the marketing savvy of a

farmers' organization. And of a proven model for dairy development.

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50 years after it was first launched, Amul's sale figures have jumped from 1000 tonnes a

year in 1996 to over 25,000 tonnes a year in 1997. No other brand comes even close to it.

All because a thumb-sized girl climbed on to the hoardings and put a spell on the masses.

Dairy giant Gujarat Co-operative Milk Marketing Federation Ltd. (GCMMF) recorded 22

per cent growth in turnover during the first half of the current financial year with milk

products sales amounting to Rs 1,000 crore.

GCMMF sold 10.5 crore litres of milk in pouches during April to September 1998 under

its well-known brand Àmul'.

"GCMMF's financial performance during this period has been even more attractive with a

growth of 25 per cent. However, this won't be reflected in our balance sheet. The

multinationals would have shown it as glittering profit, but we are working on our

mandate of returning any surplus back to grass-root village co-operative milk society

members by periodic price differentials for their production.

With 12 processing units (unions), each located at the district-level, GCMMF today has a

membership of 20 lakh farmers, who belong to 10,000 village dairy co-operative

societies.

GCMMF, the largest producer of dairy products in Asia, has over 26 products ranging

from Àmul Butter', Àmul Spray', Àmul Lite', Àmul Cheese' to Àmul Mithaimate',

Àmul Mithaee Gulabjamun' and ‘Amul Frozen Pizza’.

The co-operative is launching wide range of cheese including the exotic Emmental from

the Swiss Alps, soft Mozzarella from Italy and slices of processed Cheddar cheese.

GCMMF has also come out with Àmul cheese powder' used in soups, salads, dressingsand hoard of other fast foods.

The federation has been able to capture 50 per cent of the ice-cream market in the state in

a short span of one year.

Àmul Ice creams' are also now available in 12 states and two union territories and enjoy

35 per cent to 40 per cent market share.

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The Àmul Ice-cream' strategy bordered on its punch line, `real milk, real ice-cream'

Àmul Ice creams' were smoother and creamier than its competitors as fat used was pure

milk, which was more expensive and not vegetable fat.

GCMMF, which has 45 sales offices, plans to make these products "available all over thecountry".

The federation has a distribution network comprising more than 2,700 wholesale dealers

and over five lakh retail outlets.

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DISTRIBUTION NETWORK

Amul manufactures its ice cream in Baroda dairy plant. It supplies raw material like milk

from different places of Gujarat to Baroda dairy. When ice cream is fully prepared and

packed than it’s transferred to different states via air-conditioned trucks. The C&F agents

store it in big deep freezer rooms. From C&F the ice cream is delivered to different

distributors. And from distributes the ice cream is delivered to different retailers and sub

retailers. And finally the consumers purchased from the retailers.

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Amul

Baroda Dairy

C&F

Agencies

Sub Distributor Retailers

Retailers

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Primary Objective : To study the number of outlets of Amul Icecream

through HADF.

SECONDARY OBJECTIVE:

To analyze the retailers perception about Amul ice cream.

To find out the competitive edge of the company over the competitors.

To analyze the market size of ice cream.

To study the consumer preference about different ice cream companies.

To study distribution channel.

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RESEARCH DESIGN:

Types of Research

• Exploratory• Descriptive

The research design prepared with great care keeping in mind the research objective. The

project was divided into two parts—parts ‘A’, part ‘B’.

RESEARCH APPROACH:

In the part ‘A’ the research was conducted by visiting to the various non existing outlets

of Amul and asking them about Amul ice cream and whether they would like to keepAmul ice cream. I also told them about the Amul’s promotional scheme and various

superseding factors.

In the part ‘B’ the research was conducted by visiting to the various existing Amul’s

outlets and knew about the replacement of old and unsold stock and services of Amul.

RESEARCH INSTRUMENTS:

The primary data collected for this study was done through detailed market survey by

means of interview & questionnaire. The secondary data is collected through Internets,

Material provided by company, e.t.c.

SAMPLE PROCEDURE:

The procedure adopted for sampling was on the basis of judgmental sampling.

Data Collection

• Primary Data

• Secondary Data

Sample Size - 100

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FOUR P’S OF THE PRODUCT

PRODUCT: Amul ice cream has wide range of variety that consists of more than

hundred flavors available in the market including 20 new flavors, which is introduced in

this summer. As ice cream is an impulsive purchase item so, its sale depends mostly on

availability and variety.

PRICE: The price of Amul ice cream is very less compared to its competitors. In novelty

item the price of the flavors varies from Rs.2 to Rs22. The pricing strategy of Amul is, to

target each income group of the society. The cheaper price of ice cream is meant for

targeting the people with low income. Along with the low income group Amul is also

targeting medium as well as the premium segment by providing different flavors at

different prices.

PLACE: The distribution of the ice cream in Delhi is done through exclusive Amul

outlets situated in various locations. In Delhi, Amul has eleven distributors who supplies

ice cream to more than 3000 outlets. These eleven distributors are responsible for their

respective areas.

PROMOTION: Amul is a well-established brand name of GCMMF. For promotion of

the ice cream the company gives advertisement in newspaper and magazines. It gives

glow sign board to every retailers and also makes wall paintings on there request. Amul

uses their punch line ---“Real milk real ice cream” for the promotion.

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SWOT ANALYSIS

STRENGTH:

a) Biggest sourcing base for milk and milk products in India.

b) India’s best-known local Brand across all categories.

c) 35% market share in the national Ice Cream market.

d) Presence of a well-established distribution and delivery network for dairy products.

e) Penetration pricing strategy – Amul is the price warrior in the Ice cream market and

currently has a very wide range to offer for all price points.

f) Kwality Walls, Amul’s main rival, has been able to extend it’s cold chain in only

about 150 out of 300 class I towns. Whereas Amul has presence in almost all towns

because of its already existing butter lines.

g) Customer is most comfortable buying Ice Cream in the Value for Money segment

and Amul is well present in this segment.

h) Amul has built up a formidable image as a brand in which generations of consumers

have placed their trust. This can be used to its advantage while introduction of ice

creams.

WEAKNESS:

a) Relationship between retailer and company is not effective.

b) After sales service is not upto retailers expectation level

c) Availability of all type of verity ice is not regular.

d) Advertising is low profile, as the results of our survey show. Kwality Walls on the

other hand is into heavy advertising and consequently, is popular.

e) As per our survey, retailers list a credible Replacement policy as a factor veryhigh on their wish list. They would be willing to make further investments only

for that brand which offers replacement facilities. Amul has no replacement

policy.

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f) Retailers now demand freezers without having to pay any deposit. This is

especially true of those retailers who already stock one or the other ice cream

brands

OPPORTUNITY:

a) Delhi market is not restricted to monopoly outlets. There are a significant number

of retailers who are currently stocking more than two brands. This is in Amul’s

favor, as earlier it had to overcome this problem in the Mumbai market.

b) There is ample scope in the low priced segment as also in other categories where

consumers presently are dissatisfied with the quantity being provided vis a vis the price being charged.

c) Amul has the opportunity to capture the more evolved young adults and children

who are open to new products provided they meet their expectations.

d) Kwality Walls is right now in an investment mode and is concentrating on

expanding the market as also its reach. Amul should direct its resources towards

cashing in on Walls market development.

e) Distributors are dissatisfied with the margin & customer support services currently

being provided in the market. This can be used to Amul’s advantage. Mother Dairy

is extremely apathetic to retailers and there is a gap to be exploited.

THREAT:

a) New companies are entering the ICE industry.

b) Local manufacturers are growing at alarming rate

c) Good advertisement campaign from competitors.

d) The consumers have very well received Kwality Walls product differentiation

strategy and Mother Dairy is also pushing up its advertising pitch.

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PROJECT ACTIVITY SEQUENCING

Final Report

22

Start

Conduct survey in

south Delhi by

Compile and analyzethe collectedinformation

Do reportwriting

Collecting somesecondary

data/information from various

Study the

information

Developing open andstructured

questionnaire

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On the basis of the survey done through the questionnaire the following finding have

been analysed they are as follows:

Percentage People Like Keep ICE-Cream

67%

33%

Interested Not Interested

From the above graph it is found that 67% retailers are interested in keeping ice cream.

Only 33% retailers are not interested.

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If yes, which brand would you like to go for:

40%

17%

20%

23%

Amul kwality M.D cream bell

The graph shows that out of hundred percent retailers 40% retailers were favored Amul

ice cream. After Amul the most favored ice cream is cream bell. Cream bell is second

most important because its new in market with higher rate of margin and less price.

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Preference given by the retailers to the following companies on the given quality :

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13712713892Services

1378691119C. Scheme

104140145121Taste

108115121111Availability

106111139127Pack

9597100123Variety

90138128135Quality

1278084115Margin

11911083123Price

Cream bellMother dairyKwalityAmul

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Comparison of preference given by the retailers to the different Ice –

cream-making companies:

From the above graph it is conclude that Amul is leading in the price and variety

preference but giving equivalent competition to other companies in quality, packaging

and availability. Amul is way behind in terms of services.

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0

20

40

60

80

100

120

140

160

Price Margin Quality Variety Pack. Avail. Taste C S Services

Amul Kwality M.Dairy C.Bell

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(ANALYSIS OF NON-EXISTING OUTLETS)

Percentage of people likes to keep deep freezer provided by the

company:

Here graph shows that the most of the retailers wants to keep deep freezer provide by the

company.

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87%

13%

Yes No

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Mode of payment for deep freezer:

17%

40%

43%

C.D.P Installment Security

The above graph shows that most of the retailers want to keep deep freezer on either

installment basis or security basis. Only 17% retailers are interested for cash down

payment.

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Relationship on the basis of:

23%

77%

0%0%

Trial basis Long term Short term

The above graph shows that the most of the retailers wants to keep relationship with

Amul for long-term basis.

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(ANALYSIS OF EXISTING AMUL’S OUTLETS)

Do you keep Amul ice cream?

90%

10%

Yes No

About 90% of the existing Amul outlets are still keeping Amul ice cream. Due to the lack

of proper sales services 10% of the existing outlets are now switch over to other

companies.

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From where you bought your deep freezer:

80%

20%

Amul Others

Most of the existing outlets purchased deep freezer from Amul. The graph shows that

80% of the Amul outlets purchased their deep freezer from Amul.

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Mode of purchase:

74%

3%

23%

Cash down Instalm. security

The graph shows that the 74% of existing retailers purchased their deep freezer form

Amul by paying cash. Only 23% of the retailers who have their shops on prime location

got deep freezer on security basis.

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Which pack of ice cream is sold most?

112

134

56

90

123

0

20

40

60

80

100

120

140

Cups Cone Fundoo Candies Party pack

The graph shows that the most saleable flavor is cone. Party pack and Cups are also soldin bulks. The flavors that are not sold much are Fundoo and Candies.

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At what period of time customers comes in bulk:

0

3

19

15

0

2

4

6

8

10

12

14

16

18

20

Morning Afternoon Evening Night

In the evening from 6 p.m to 9 p.m the sale of ice cream reached to its optimum level.

The ice cream is not sale much in the morning period.

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Preference given to attributes:

123

115

135

123127

111

121

119

PRICE MARGIN QUALITY VARIETY PACK

AVAIL. TASTE C.S

The above graph suggests that the quality of Amul ice cream is admired more. The price

and packaging also count. The problem area is the availability of ice cream. The retailer

says that all the flavors are not available on demand.

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ONE-WAY ANOVA TEST:

As in our research the number of independent variables are more than two so here we areusing one-way ANOVA. The number of independent variable is five here. The

independent variables are Amul, Kwality,,Mother Dairy, Cream Bell and Vadilall. The

dependent variables are price, margin, quality, availability, company scheme, flavour,

packaging and brand image.

The following data is calculated on the basis of one-way ANOVA with the of SPSS

software. The software gives the result very quickly. We have to put the independent

variable in variance one column and dependent variable in variance two column. And

after giving the right command we can get the answer.

Here is one of the value for product quality attribute is calculated. The degree of freedom

four is obtained by subtracting one from independent variable that is five. D.o.f 145

obtained by subtracting five from hundred fifty dependent variables.

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149630.593Total

2.167145313.967Within thegroup

0.0036.55779.1574316.627Betweenthe group

SignificanceFMean squared.o.f Sum of squares

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COMPARISON OF TABLE VALUE WITH CALCULATED VALUE.

Since the table value is less than the calculated value, so here all the hypotheses are

rejected. It means that, there is a significance difference between the preferences given by

the retailers to the different attributes of Amul ice cream and its competitors.

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Criteria Calculated value Table value Acct./Reject.

Prod. Quality

36.557

Rejected

Price 39.355 Rejected

Services 33.522 Rejected

Schemes 29.314 Rejected

Advertisement 30.777 Rejected

Flavor 12.538 Rejected

Packaging 13.334 Rejected

Brand Image 37.340 Rejected

3.32

3.32

3.32

3 .32

3.32

3.32

3.32

3.32

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FINDINGS

After analyzing all the data given by shopkeepers we found certain key findings that isvery important for our project.

1Most of the retailers are interested for keeping Amul Ice Cream.

2. Retailers are not satisfied with the services provided by the company.

3Most of the retailers like to keep deep freezer on installment basis and security basis.

4Cone and Party packs are sold most.

.5.The sale of ice cream is higher in evening.

6The full varieties of flavor are not available on regular basis.

7. Prices of Amul ice cream are almost as par customers need.

8. Margin in Amul ice cream is very high.

9. People were highly satisfied with product quality of Amul.

10. Although Amul has opened numerous outlets it is seen that distributors are finding it

difficult to deliver supplies in the stipulated time leading to retailer in convenience.

11. It was found that many deep freezers had developed technical snags and service

personal was late in rectifying them. This created a negative rapport in mind of the

retailers.

12. Retailers are unsatisfied with the replacement of unsold Amul ice cream.

13. Distributors could not provide all type of varieties because of less stock.

14. Other companies are providing deep freezers at law security which attract the retailers

and create threat for HADF scheme.

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RECOMMENDATION:

1) Company should provide facilities to the retailers for increase of sale.

2) Relationship with retailers and company should be kept under a close watch3) Salesmen should be given the responsibility to handle the retailer’s grievances

4) Orders by the retailers should be executed in a proper manner to avoid irregular

availability.

5) Low security and easy installment should be given on deep freezer.

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LIMITATIONS:

The study limit to Central Delhi

Due to unavailability of proper conveyance facility, it was really hard to cover the

market under a scorching sun.In many residential blocks shops located in corners of by lanes were difficult to

locate.

The time duration of one week was short for the completion of all activities.

Being a perishable product no sample could be shown as demanded by many

prospecting clients.

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CONCLUSION

There is an ample scope for ice cream making companies do progress in this lush greenenvironment. The market size is increasing day by day and the demand for new flavours

are arising. The companies like HLL, Cream Bell, Vadilall, and Mother Dairy are trying

to capture more market share with their new ideas and plan. As per Amul is concern the

company should become liberal on his policies. Amul market share in central Delhi is

high but for maintaining the growth rate it should give the retailers more facilities for

opening of new outlets and running successfully. The company also needs a proper

distribution network for availability of products at demand.

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Questionnaire

(For New Outlet)

Dear Customer,

This survey is made for the purpose of my Summer Project and doesn’t have any

commercial impact.

CONSUMER DETAILS:

Name:

Address:

Contact Number:

1. Have you ever through of expansion of your business in terms of ice -cream?

Yes No

If no why _______________________________________________________

2. If yes, which brand would you like to go for?

i) Amul ii) Kwality iii) Mother Dairy iv) Cream Bell

3. Rank according to your preference.

High Moderate Low

Amul

Kwality

Mother Dairy

Cream Bell

4. What is your preference about following companies on the given qualities ?(1-5)

Amul Kwality Mother Dairy Cream Bell

i) Priceii) Margin

iii) Quality

iv) Variety

v) Packaging

vi) Availability

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vii) Taste

viii) Company scheme

ix) Service

5. Would you like to have deep freezer provided by the company

Yes No

6. If No, why_______________________________________________________

7. If yes, then which mode of payment are you looking for.

i) Cash down payment

ii) Installment

iii) Security

8. Would you like to have retailership on?

i) Trial basis

ii) Long term

iii) Short term

Date: Signature: ______________

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(FOR EXISTING OUTLETS)

Name: ______________________________________

Address: ____________________________________ Contact No. __________________________________

Dear Customer,

This survey is made for the purpose of my Summer Project and doesn’t have any

commercial impact.

1. Do you keep Amul ice cream?

a. Yes b. No

If no than why ________________________________________________

2. How long you are keeping Amul ice cream?

a. Less than six months

b. 6 to 12 months

c. 12 to 18 months

d. more than 18 months

3. What is the sales turnover from day one?

a. 1 st 6th months__________________

b. between 6 to 1 year______________

c. 1 to 2 year_____________________

d. 2 to 3 years_____________________

4. Form where you brought your deep freeze?

a. from Amul _________ b. other source ( Please specify)_______________________

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5. On which basis you procured your Deep Freezer?

a. Cash down payment:___________________________

b. Installment:__________________________________

c. Security:____________________________________ d. Other:______________________________________

6. How many brands you keep?

_____________________________________________________________

_____________________________________________________________

7. How many customers are looking for Amul Ice cream (percentage)?

1 - 10 10 - 20 20 – 30 30 – 40 40 and above

8. According to which brand of Ice Cream has maximum sales.

Brand Rank ReasonAmulKwality wall’sVadilal

Mother dairyCream bell

9. According to you which flavour of Ice-cream has maximum sales?

Flavour (Rank them at a scale of 1 - 5)

a. Vanilla

b. Strawberry

c. Chocolate

d. Butter Scotche. Mango/Pineapple/Orange

f. Kaju/Pista/Kessar

g. Anjeer/Litchi

Do you feel color of the Ice Cream affect its demand? Yes No

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If ‘Yes’ then which color _________________________

10. Which flavors are mostly preferred under Family/Party Pack?

___________________________________________________

11. Which pack of Ice Cream is most sold? (rank at a scale of 1 - 5)

a. Cups

b. Cone

c. Fundo

d. Candies/Bar

e. Family/Party Pack

12. Please grade different companies on the following attributes in context of ice

Cream

Scale on the following basis: (5 as Very good and 1 as Very Poor)

Very Good

Good

Normal

Poor

Very Poor

Attributes Brand Names Amul Kwality Walls Vadilal Mother Dairy Cream BellProduct Quality

Price

Service

Schemes

Advertising

Brand Image

Flavors

Packing

Total

13. At which period of time customers comes in bulk?

Morning Afternoon Evening Night

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14. Any suggestion or observation to bring more sales of Amul Ice

Cream

____________________________________________________________

Date: Signature: _______________

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SPECIAL RATES OF CARRIER DEEP FREEZERS

FOR AMUL - ICE CREAM & FROZEN PIZZA

MODEL &

CAPACITY

GROSS

CAPACITY

MARKET

PRICE

AMUL

SPECIAL

PRICE (Rs.)

DIMENSIO

NS

H X W X D

(INCHES)

POWER

CONSMP.

KW/24Hrs

.Hard Top

100S 100 Ltrs 14504 12602 30 X 23 X 31 1.5Whf 300S 200 Ltrs 17200 15525 30 X 26 X 35 2.0

WHF 300F 300 Ltrs 20700 17312 42 X 26 X 25 2.8

WHF 400F 400 Ltrs 24350 20332 54 X 26 X 35 3.1

WHF 500F 500 Ltrs 27250 24815 64 X 26 X 35 4.0Glass Top

WHF 200G 200 Ltrs 21290 18254 30 X 26 X 33 2.8

WHF 300G 300 Ltrs 24450 18532 42 X 26 X 33 3.1

WHF 400G 400 Ltrs 27700 23450 54 X 26 X 33 4.9

Sliding Glass Top With Solid Door FreezerWHF 300GSD 300 Ltrs 25650 19617 42 x 26 x 35 3.1WHF 400 GSD 400 Ltrs 29000 24490 54 x 26 x 35 4.9

Sliding and Sloping Curved Glass FreezerWHF 300GSC 300 Ltrs 28600 23450 40 x 24 x 36 3.1WHF 400GSC 400 Ltrs 32500 26698 52 x 24 x 36 4.9

Scooping Unit 12 Flavour With Bottom StorageWHS 400G 12 Flavour 41500 32740 54 x 26 x 46

4.9WARRANTY1YR 5YR 5YR

VOLTAGE

STABLIZER EXTRA FREE FREE

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DD/Cheque in favour of: Western Airconditioing & Refrigeration

Pvt.Ltd.

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AMUL RATE CONTRACT FOR VOLTAS DEEP

FREEZERS

MODELSPRICE EX- DADRA

BILLINGPRICE EX- DELHI BILLING

HARD TOP

70 Lit 9200.00 10304.00

100 Lit 12300.00 13776.00

200 Lit 15000.00 16800.00

300 Lit 17370.00 19455.00

400 Lit 19440.00 2173.00

500 Lit 23650.00 26488.00

GLASS TOP

100 Lit 14300.00 16016.00

200 Lit 17500.00 19600.00

300 Lit 18980.00 21258.00

400 Lit 22290.00 24965.00

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Commercial Terms & Condition

• The above price (indicated in col. 2 & 3) are inclusive of Excise Duty and Sales Tax.

• The prices are on FOR basis.

• Transportation charges from Dadra to all courier location are included in the above

price.

• For other locations delivery will be free upto 20kms. From the nearest branch of

courier.

• For outside 20kms, delivery charges will be extra @ Rs. 7/- per km. Up and down on

per unit basis.

• All entry tax and octrol if any will be extra as applicable.

• The above prices are inclusive of stabilizer prices.

• Charges for Five-year warranty are included in the above prices.

• 100% payment in advance from the retailers in the form of DD drawn in favour of

Voltas Limited – Hyderabad Unit and payable at Hyderabad for Dadra Billing and at

New Delhi for local billing.

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GUJARAT CO-OPERATIVE MILK MARKETING

FEDERATION LTD. ANAND

PRICE WORKING OF AMUL ICE CREAM

Name of product Packing Trade

P/Pcs

Trade

P/Box

MRP

P/PcsCassatta 10x150ml 18.25 181.50 22.00

Prem.Pizza 220gms 24.75 24.75 30.00

CUPS

Name of product Packing Price to

WD

Price to

Trade MRP

Vanilla 24x50 ml 4.13 99.00 5.00 Straw Berry 24x50 ml 4.13 99.00 5.00 Butter scotch 12x100 ml 10.73 128.76 13.00 Kesar Pista 12x100 ml 12.38 148.56 15.00 Kaju Kishmis 12x100 ml 10.,73 128.76 13.00

Chocolate 12x100 ml 9.90 118.80 12.00Choco Chips 8x100 ml 12.38 99.00 15.00

Mango 8x100 ml 12.38 99.00 15.00 Litchi 8x100 ml 12.38 99.00 15.00 Black Currant 8x100 ml 11.48 12.38 15.00 Santra Mantra 8x100 ml 12.38 99.00 15.00 Anjir 12x100 ml 12.38 99.00 15.00 Rosted Almond 8x100 ml 14.85 118.80 18.00 Rajbhog 8x100 ml 14.85 118.80 18.00Fresh Straw Berry 8x100 ml 12.38 99.00 15.00

Kesar sundae 6x100 ml 12.38 74.28 15.00

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FAMILY PACKS


Trade MRP

Vanilla 500ml 28.88 35.00 Straw Berry 500ml 28.88 35.00 Butter scotch 500ml 49.50 60.00 Kesar Pista 500ml 49.50 60.00 Kaju Kishmis 500ml 49.50 60.00Chocolate 500ml 49.50 60.00Choco Chips 500ml 49.50 60.00

Date with honey 500ml 53.63 65.00Van Magic Choc 750ml 49.50 60.00Van Magic straw 750ml 49.50 60.00

Pineapple 500ml 28.88 35.00

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PARTY PACKS


Trade MRP

Vanilla1 litre + 250ml

free53.63 65.00

Straw Berry1 litre + 250ml

free53.63 65.00

Mango1 litre + 250ml

free82.50 100.00

Chocolate1 litre + 250ml

free82.50 100.00

Kaju Draksh 1 litre 82.50 100.00 Butter Scotch 1 litre 82.50 100.00 Litchi 1 litre 90.75 110.00Choco Chips 1 litre 90.75 100.00

Kesar Pista 1 litre 90.75 110.00Tutti Frutti 1 litre 82.50 100.00

Black Currant 1 litre 99.00 120.00 Pineapple 1 litre 53.63 65.00

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STICKS


P/Pcs

Trade

P/Box MRP

Chocobar 28x40ml 5.78 161.84 8.00Frostick 8x140 ml 20.63 165.00 15.00

Mango Dolly 20x60 ml 9.90 198.00 12.00 R. B. Dolly 20X60ml 9.90 198.00 12.00

KULFI


P/Pcs

Trade

P/box MRP

Mawa Malai Kulfi 8x100 ml 7.65 8.25 10.00Magabite cone 8x150 ml 15.50 132.00 20.00

Sahi Badam Kulfi 12x60 ml 7.65 8.25 10.00 Sahi Pista Kulfi 12x60 ml 9.90 118.80 10.00

CONES


WD

Price to

Trade MRP

Chocolate Cone 120ml 11.48 12.38 15.00 Butter Scotch Cone 120ml 11.48 12.38 15.00 Butter Scotch Cone Jr. 60ml 5.36 5.78 7.00

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FUNDOO


WD

Price to

Trade MRP

Vanilla 100ml 7.65 8.25 10.00 Straw Berry 100ml 9.18 9.90 12.00 Mango 125ml 10.71 11.55 14.00

Sundae 125ml 11.48 12.38 15.00

CANDY


WD

Price to

Trade MRP

Orange 60ml 3.06 3.30 4.00 Mango 60ml 3.06 3.30 4.00

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Daily Market Visit Report of Team

MembersName of MT :-

Name of WD: Date of Visit:

s.no Name and Address with Ph. No HADF Status Follow-up Visit123456789

101112131415161718192021222324

25

WD HADF Score for the day:

Cum.HADF up to date:

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FFR Signature

Documents

amul6