Asia’s Fashion Jewellery & Accessories Fair –September … · Fashion Jewellery / Accessories Designer Wholesaler ... •Rating of India, ... Organizer's email,

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Asia’s Fashion Jewellery &

Accessories Fair – September 2017

1

2

Total number of exhibitors 395

Total number of collected onsite survey 229

Total number of collected online survey 30

Total number of collected survey (onsite + online) 238 (exclude 21 duplicated)

Overall response rate 60.25%

Survey Summary

Exhibitor’s nature of business(es)

(Exhibitors may carry more than one business natures, so the overall percentage exceed 100%)

3

• Same as last year, Manufacturer/Supplier, Exporter and Wholesaler remained the top three business nature among exhibitors in

2017.

0%

0%

0%

0%

1%

2%

3%

10%

16%

39%

88%

0%

0%

1%

1%

3%

4%

4%

12%

20%

42%

88%

Publication

Related Institute / Association

Department / Chain Store

Mail Order-House / E-Tailer

Buying Agent

Retailer

Importer

Fashion Jewellery / Accessories Designer

Wholesaler

Exporter

Manufacturer

2017

2016

2017 Number of Respondents: 223

Number of skipped: 5

Number of Respondents: 312


2016

Are you a first-time participant in this exhibition?

4

• Even the returning exhibitor percentage dropped a bit (3%), as a professional industry event, the satisfaction and loyalty of the

customers were high, the September Asia’s Fashion Jewellery & Accessories Fair got almost 90% returning exhibitors in 2016 & 86%

in 2017.

11% [32]

89% [247]

2016

First-time exhibitor Returning exhibitor

14% [32]

86% [196]

2017

First-time exhibitor Returning exhibitor





2016

Overall, how would you rate your satisfaction with your experience at

Asia’s Fashion Jewellery & Accessories Fair – September?

(0 = Extremely dissatisfied, 10 = Extremely satisfied)

5

• The satisfaction level among exhibitors were on average level. The CSAT of both years are very closed, a very slight decrease

(0.13) from 2016.

• 27.07% of exhibitors gave rating 8 -10 in 2017 and 23.81% in 2016, had a 3.26% increase from 2016.

CSAT 2017

5.66

CSAT 2016

5.79

3.06% [7]

2.62% [6]

5.68% [13]

8.73% [20]

8.73% [20]

17.03% [39]

15.72% [36]

11.35% [26]

17.90% [41]

3.06% [7]

6.11% [14]

1.90% [6]

3.49% [11]

3.81% [12]

6.35% [20]

9.84% [31]

16.19% [51]

18.73% [59]

15.87% [50]

13.97% [44]

4.76% [15]

5.08% [16]

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

0 1 2 3 4 5 6 7 8 9 10

2017

2016





2016

(Cont’d): Satisfaction rating by exhibitors - Returning exhibitor vs First-time

exhibitor


6

• The customer satisfaction among returning exhibitors was slightly higher (0.36 CSAT) than first-time exhibitors.

Returning

exhibitor’s

CSAT:

5.73

First-time

exhibitor’s

CSAT:

5.37

10% [3]

7% [2]

7% [2]

3% [1]

7% [2]

10% [3]

10% [3]

17% [5]

23%

0% [0]

7% [2]

2% [4]

2% [4]

6% [11]

9% [18]

8% [16]

19% [36] 16% [31]

11% [21]

18% [34]

4% [7]

6% [12]

0%

5%

10%

15%

20%

25%

0 1 2 3 4 5 6 7 8 9 10

First-time exhibitor

Returning exhibitor





2016

(Cont’d): Satisfaction rating by exhibitors - By business nature


7

• Same as last year, Department / Chain Store gave the highest CSAT.

• Rating of Importer, Buying Agent, Retailer, Department/Chain Store, Fashion Jewellery / Accessories Designer increased from 0.5

CSAT to 3 CSAT while the rating of Manufacturer/Supplier, Exporter and Wholesaler decreased a bit (0.15 CSAT to 0.19 CSAT).

Business Nature Response Count CSAT 2017

CSAT 2017

vs

CSAT 2016

CSAT 2016

Manufacturer/Supplier 200 5.74 -0.19 5.93

Importer 10 6.10 0.50 5.60

Exporter 96 5.59 -0.19 5.79

Wholesaler 45 5.76 -0.15 5.90

Buying Agent 6 6.83 1.17 5.67

Retailer 8 6.63 0.63 6.00

Department / Chain Store 1 10.00 3.00 7.00

Fashion Jewellery / Accessories

Designer 28 6.54 0.91 5.63

Mail Order-House / E-Tailer 2 6.50 6.50 0.00

Related Institute / Association 1 6.00 0.00 6.00

(Cont’d): Satisfaction rating by exhibitors - By country/region


8

• In 2017, Thailand gave the highest CSAT.

• Rating of India, Taiwan and Thailand increased from 0.3 CSAT to 3.5 CSAT while the rating of China, France, Hong Kong, Italy,

Korea, Philippines decreased (from 0.09 CSAT to 4 CSAT).

Country/Region Response Count CSAT 2017

CSAT 2017

vs

CSAT 2016

CSAT 2016

Canada 1 6.00 - -

China 104 6.29 -0.09 6.38

Finland - - - 3.00

France 1 1.00 -2.00 3.00

Hong Kong 31 4.68 -0.56 5.24

India 38 5.87 0.30 5.57

Indonesia 1 5.00 - -

Italy 1 3.00 -4.00 7.00

Korea 27 4.11 -0.56 4.67

Philippines 11 5.55 -0.33 5.88

Poland - - - 3.00

Taiwan 11 6.36 0.59 5.77

Thailand 2 8.00 3.50 4.50

USA - - - 4.00

(Cont’d): Satisfaction rating by exhibitors - By pavilion


9

• CSAT of all country pavilions decreased a bit (from 0.03 CSAT to 0.78 CSAT).

• Rating of Stainless Steel Jewellery Pavilion got a slight increase (0.17 CSAT).

Pavilion Response Count CSAT 2017

CSAT 2017

vs

CSAT 2016

CSAT 2016

China Pavilion 77 6.10 -0.22 6.32

India Pavilion 23 5.52 -0.03 5.56

Korea Pavilion 28 4.29 -0.78 5.06

Philippines Pavilion 8 5.13 -0.48 5.60

Taiwan Pavilion 11 6.36 -0.36 6.73

Stainless Steel Jewellery

Pavilion 39 5.90 0.17 5.73

How likely would you be to participate Asia’s Fashion Jewellery &

Accessories Fair – September again in the future?

10

• The loyalty score among exhibitors was higher than 2016 (+0.09 CSAT). It indicates that there is a particular amount of

exhibitors intended to join again.

Loyalty

Score 2017

7.01

Loyalty

Score 2016

6.92

0.44% [1]

1.76% [4]

2.20% [5]

5.73% [13]

6.61% [15]

12.78% [29]

9.25% [21]

11.01% [25]

16.30% [37]

14.54% [33]

19.38% [44]

0.63%

1.27% [4]

2.22% [7]

3.49% [11]

4.76% [15]

17.46% [55]

12.06% [38]

13.33% [42]

17.46% [55]

8.89% [28]

18.41% [58]

0%

5%

10%

15%

20%

25%

0 1 2 3 4 5 6 7 8 9 10

2017

2016





2016

(Cont’d): Loyalty to exhibit again - Returning exhibitor vs First-time

exhibitor

(0 = Not likely at all , 10 = Extremely likely)

11

Returning

exhibitor’s

Loyalty Score:

7.11

First-time

exhibitor’s

Loyalty Score:

6.70

• Rating from returning exhibitors was higher than first-time exhibitor.

• Over 33% of exhibitors, including both returning and new, showed their strong interest (rated 9 – 10) in joining the fair again.

3.33% [1]

0.00% [0]

3.33% [1]

6.67% [2]

3.33% [1]

13.33% [4]

13.33% [4]

13.33% [4]

10.00% [3]

23.33% [7]

10.00% [3]

0.00% [0]

2.08% [4]

2.08% [4]

5.73% [11]

5.73% [11]

13.02% [25]

8.33% [16]

10.42% [20]

17.71% [34]

13.54% [26]

21.35% [41]

0%

5%

10%

15%

20%

25%

0 1 2 3 4 5 6 7 8 9 10

First-time exhibitor

Returning exhibitor





2016

How likely are you to recommend Asia’s Fashion Jewellery &

Accessories Fair – September to a friend or colleague?

(0 = Not likely at all , 10 = Extremely likely)

12

NPS Average

2017

6.04

NPS Average

2016

6.13

• NPS Average decreased from 6.13 (2016 rating) to 6.04 (2017 rating).

• In 2016 & 2017, there were over 33% of exhibitors, including both returning and new, showed their strong intention (rated 8 –

10) in recommending the fair to others.

2.24% [5]2.69% [6]

3.14% [7]

8.52% [19]

9.87% [22]

18.39% [41]

9.87% [22]

11.66% [26]

16.59% [37]

6.28% [14]

10.76% [24]

3.21% [10]

2.88% [9]

2.56% [8]5.45% [17]

4.49% [14]

22.44% [70]

11.54% [36]

13.78% [43]

18.91% [59]

5.45% [17]

9.29% [29]

0%

5%

10%

15%

20%

25%

0 1 2 3 4 5 6 7 8 9 10

2017

2016





2016

How did you learn about this exhibition?

(Exhibitors may take more than one options, so the overall percentage exceed 100%)

13

• Word of mouth/Referral from industry friend, Organizer's email, and Advertisement were the top 3 channel to reach the

exhibitors successfully.

• The negative NPS marks reflects that the fair only got a small number of promoters, which also explains why the rating of “Word

of mouth/Referral from industry friend” decreased.

11.11% [56]

3.47% [30]

34.72% [93]

3.47% [43]

5.56% [16]

14.93% [10]

32.29% [100]

10.42% [10]

19.44% [32]

7.18% [41]

3.08% [25]

31.28% [60]

2.56% [27]

5.13% [10]

13.85% [5]

30.77% [61]

12.82% [6]

21.03% [14]

0% 5% 10% 15% 20% 25% 30% 35% 40%

Others

At other exhibitions

Word of mouth / Referral from industry friend

Social media

Search engine

Organiser’s website

Organizer’s email

Organizer’s printed mail

Advertisement

2017

2016





2016

(Cont’d): How did you learn about this exhibition? - Types of

Advertisement

14

• With a 5.69% increase from 2016, “Trade publications” remained the top source of advertisement in 2017.

41.46% [17]

60.98% [25]

41.67% [10]

66.67% [16]

0% 10% 20% 30% 40% 50% 60% 70% 80%

Mass media

Trade publications

2017

2016





2016

(Cont’d): How did you learn about this exhibition? - Search Engine

15

• Same as 2016, Google undoubtedly was still the most effective search engine for people to know more about the Fair.

7.69% [2]

26.92% [7]

7.69% [2]

19.23% [5]

69.23% [18]

5.00% [1]

25.00% [5]

5.00% [1]

25.00% [5]

75.00% [15]

0% 10% 20% 30% 40% 50% 60% 70% 80%

Sogou

Baidu

Bing

Yahoo

Google

2017

2016





2016

(Cont’d): How did you learn about this exhibition? - Social Media

16

• For social media, Google+ remained as the top channel in 2017.

• Both WeChat and Weibo increased in percentage while percentage of Facebook page decrease.

• The official Instagram account did attract a number of exhibitors. As it becomes one of the most popular social media now, thus,

it is expected to have continuous growth in it’s rating.

7.14% [1]

64.29% [9]

21.43% [3]

14.29% [2]

7.14% [1]

35.71% [5]

14.29% [2]

42.86% [6]

35.71% [5]

7.14% [1]

28.57% [4]

0% 10% 20% 30% 40% 50% 60% 70%

Weibo

Google+

WeChat

LinkedIn

Twitter

Instagram

Facebook

2017

2016





2016

Which online platform do you usually use to source your products?

17

• With it’s popularity, Alibaba.com undoubtedly was the top online sourcing platform among exhibitors in both 2016 & 2017.

• Over 30% exhibitors sourced from AsiaFJA.com in 2016 & 2017.

7.69% [18]

11.11% [26]

9.83% [23]

56.84% [133]

31.62% [74]

8.54% [14]

16.46% [27]

16.46% [27]

53.05% [87]

32.32% [53]

0% 10% 20% 30% 40% 50% 60%

Others

GlobalSources.com

HKTDC.com

Alibaba.com

AsiaFJA.com

2017

2016





2016

My top 3 markets (countries) currently are:

18

Top 20 out of 40

• USA, UK and Australia are the top three markets of the exhibitors.

• The countries and regions not shown on the above chart are: Brazil, Ireland, Israel, Korea, Portugal, Switzerland, Thailand,

Armenia, Chile, Colombia, Denmark, Dubai, Fiji, Greece, Indonesia, Netherlands, New Zealand, Peru, Philippines, Sri Lanka

29.13% [148]

8.07% [41]

6.89% [35]

6.89% [35]

6.30% [32]

5.71% [29]

5.71% [29]

4.72% [24]

2.95% [15]

1.97% [10]

0.79% [4]

0.59% [3]

0.59% [3]

0.59% [3]

0.59% [3]

0.59% [3]

0.59% [3]

0.59% [3]

0.59% [3]

0.59% [3]

0%

5%

10%

15%

20%

25%

30%

35%



My target markets (countries) are:

19

Top 20 out of 26

• Exhibitors’ top 3 target markets were USA, UK and Australia.

• The countries and regions not shown on the above chart are: Mexico, Netherlands, Saudi Arabia, Switzerland, United Arab

Emirates

48.80% [102]

11.00% [23]

10.53% [22]

7.18% [15]

6.22% [13]

6.22% [13]

5.26% [11]

2.87% [6]

2.39% [5]

1.44% [3]

1.44% [3]

1.44% [3]

0.96% [2]

0.96% [2]

0.96% [2]

0.48% [1]

0.48% [1]

0.48% [1]

0.48%

0.48% [1]

0%

10%

20%

30%

40%

50%

60%



To what extent have your objectives for exhibiting in this exhibition

been achieved?

(1 = Did not achieve at all, 5 = Fully achieved)

20

• The top three objectives for exhibiting in 9FJ are “Consolidate contacts with buyers/business partners” (37.72%), “Collect market

information”(30.9%), and followed by “Launch new products” (29.65%).

Response Count

196

163

183

172

168

178

1676.59%

7.30%

11.31%

13.37%

16.39%

22.09%

12.76%

14.37%

20.22%

16.07%

16.28%

22.95%

20.86%

27.55%

36.53%

35.96%

35.71%

34.30%

32.79%

22.70%

35.20%

19.76%

20.79%

11.90%

18.02%

13.11%

7.36%

11.73%

17.96%

10.11%

9.52%

11.63%

9.84%

6.13%

10.71%

4.79%

5.62%

15.48%

6.40%

4.92%

20.86%

2.04%

0% 20% 40% 60% 80% 100%

Consolidate contacts with buyers/ business partners

Collect market information

Brand-building

Launch new products

Explore new markets

Find franchisers partners / agents

Find new buyers

1 2 3 4 5 N/A



(Cont’d): Objectives’ achievement level - Comparison of combining

Ratings 4 & 5

(1 = Did not achieve at all, 5 = Fully achieved)

21

• The ranking of the objectives’ were basically similar in 2016 & 2017.

• Except “Brand Building”, all of the objectives’ achievement level were increased from 2016.

35.02% [83]

27.68% [67]

23.08% [57]

28.80% [72]

18.47% [48]

12.60% [30]

20.78% [59]

37.72% [63]

30.90% [55]

21.42% [36]

29.65% [51]

22.95% [42]

13.49% [22]

22.44% [44]

0% 5% 10% 15% 20% 25% 30% 35% 40%

Consolidate contacts with buyers/ business partners

Collect market information

Brand-building

Launch new products

Explore new markets

Find franchisers partners / agents

Find new buyers

2017

2016





2016

To what extent are you satisfied with the fair in the following aspect?

(1 = Not satisfied at all, 5 = Extremely satisfied)

22

• Exhibitors are very satisfied with the “Onsite service of organizer”, over 52% exhibitors rated 4 & 5.

Response Count

193

190

186

188

185

183

186

174

1777.34%

8.05%

8.06%

13.66%

7.57%

7.45%

11.83%

19.47%

9.84%

9.04%

8.05%

9.68%

10.93%

11.89%

10.11%

12.37%

20.53%

20.73%

30.51%

24.14%

30.65%

28.96%

25.95%

34.57%

34.95%

37.89%

42.49%

31.64%

29.31%

30.65%

29.51%

34.59%

31.38%

28.49%

12.11%

17.62%

15.25%

15.52%

16.67%

14.75%

17.84%

14.89%

11.29%

7.89%

8.29%

6.21%

14.94%

4.30%

2.19%

2.16%

1.60%

1.08%

2.11%

1.04%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Move-in and move-out arrangement

Official forwarding agent(s)

Official stand contractor(s)

Facilities and services of the exhibition centre

Onsite service of organiser

Pre-show service of organiser

Visitor quality

Visitor traffic

Business opportunities

1 2 3 4 5 N/A



(Cont’d): Fair aspects’ satisfaction level - Comparison of combining

Ratings 4 & 5

(1 = Not satisfied at all, 5 = Extremely satisfied)

23

• Compared to 2016 findings, the satisfaction level of “Official forwarding agent(s)” increased the most, from 37.55% to

44.83%.

45.88% [117]

37.55% [92]

40.31% [104]

41.51% [110]

45.80% [120]

40.38% [107]

35.58% [95]

18.15% [49]

22.39% [60]

46.89% [83]

44.83% [78]

47.32% [88]

44.26% [81]

52.43% [97]

46.27% [87]

39.78% [74]

20.00% [38]

25.91% [50]

0% 10% 20% 30% 40% 50% 60%

Move-in and move-out arrangement

Official forwarding agent(s)

Official stand contractor(s)

Facilities and services of the exhibition centre

Onsite service of organiser

Pre-show service of organiser

Visitor quality

Visitor traffic

Business opportunities

2017 2016





2016

Documents

Asia’s Fashion Jewellery & Accessories Fair –September … · Fashion Jewellery / Accessories Designer Wholesaler ... •Rating of India, ... Organizer's email,