1

At the entrance of CONDIS, a chain of supermarkets Context: there are lots of homes with dogs in BCN, but shops and restaurants do not take it into account -except this supermarket brand Insight: “I usually need to do several everyday activities while walking my dog in order to optimize time, but shops are not prepared to receive me with my dog!” Opportunity: little “dog-receptions” where dogs can stay at the entrance of shops, bars and restaurants; including some free water buckets and other dog-related products to be sold as a plus

At the entrance of a groceries shop, waiting for her owner to

come out, but there is no proper place for her to stay!

2

Home-made container for pets in her bike (Costa Brava, Girona) Insight: “Sometimes I need to take my dog with me when riding my bike, but there are no proper containers to carry it in”

Opportunity: a range of different containers adapted to different type of pets (dogs, cats, birds, reptiles, etc.), which might include different items (feeding pot, relaxing music, etc.)

3

In the shop window at a jeweller’s (Gòtic, BCN) Insight: “I’d like to be able to recycle old toys, but my skills are little!”

Opportunity: creating adult workshops inside toy shops, so that while they’re buying toys, they can learn what to do with these toys once their children do not play with them anymore

4

On the shelf in a supermarket Insight: “Religion and food have always gone together, so it’d be nice to have products that are related to different saints and associated with particular properties or qualities”

Opportunity: creating a range of food products that have been traditionally linked to different saints -such as honey, biscuits, pastries, spirits, beer to be sold in supermarkets, churches and religious associations, highlighting their unique properties

A Christian association “El Chiringuito de Dios” where these products might easily be sold

(Raval Sud BCN)

5

Grafittis in Ciutat Vella (BCN) Context: BCN is full of urban art made by using different techniques

Opportunity: making a video game where these graffities play some role

6

Original ways of offering and looking for freelance services

(BCN)

“If your bedroom is ugly and depressing, I paint it for you in one

day, for 100€”

“I’m looking for a masseur, 20€/hour,

all year long, private client” (on a

street wall)

“We need clients!! Experience is not demanded”

7

“Institute for advanced architecture of Catalonia”

(Poble Nou, BCN)

What the hell does this façade mean?!

They really need to do something on it to be

credible... ...or it should be called “Institute for vintage

architecture”!

8

A restaurant to dance rumba in the Eixample Esquerre (BCN) Insight: “I love travelling, I love eating and I love dancing, so I’d like to enjoy eating and dancing all around the world” Opportunity: creating a multicultural shop where you can find different areas associated with different cultures in order to eat and dance in an ethnic way (Argentine food + tango, Cuban food + salsa, etc.)

9

Urban vegetable gardens in Ciutat Vella (BCN) Insight: “Fresh food has lost quality and does not taste as before, so I ‘d love to grow my vegetables in my flat, but I have no idea how to start off” Opportunity: creating a “growing vegetables set” that offers all the needed items (pots, earth, seeds, fertilizers, small tools, etc.) to grow small vegetable gardens in the balcony

10

A waiter carrying a tray of Donuts on his head (La Barceloneta, BCN) Context: BCN is full of bar terraces Insight: “I have to serve so many tables at the rush hours that I’d like to be able to carry more items on one go” Opportunity: inventing a range of trays that adapt to different kinds of heads