BBC 6 Music Station Performance Reportdownloads.bbc.co.uk/commissioning/site/radio-6-music-indie-rajar... · RAJAR Q2 2015 | BBC 6 Music ... +194k/+10% on the year. 6 Music secures

BBC 6 Music Station Performance Report Quarter 3 2015

Contents RAJAR Q2 2015 | BBC 6 Music - 3 Month Weight

Summary • Record reach for 6 Music at 2.19m. This was

up +133k/+6% on last quarter and

+194k/+10% on the year. 6 Music secures

the title of the biggest music UK digital only

station. 4Extra have secured the largest UK

digital only station at 2.2m.

• 6 Music’s market share also achieved a

record at 2%, up +0.2% pt on the quarter

and up +0.2% pt on the year.

• Highest average hours per listener on

record at 9 hours and 23 minutes; up 15

minutes on the quarter and up a significant

11 minutes on the year. Highest level for a

digital only station.

• The average age of the 6 Music listener has

remained stable since last quarter at 42.

This is up 2 yrs on the year.

• Reach of those aged 40-55 was the largest

on record at 969k; network is doing well

among this audience target of ‘Mature

Music Lovers’.

• 6 Music’s profile has become slightly less

male this quarter; 59% are male, -2%pts on

Q and Y. Male reach was at its highest on

record at 1.3m. Female reach was 890k, up

by +100k/13% on the Q and +119k/15% on

the Y.

• The station’s socio demographic profile is

skewing marginally less ABC1 this quarter:

72% are ABC1, down -2% pts on the quarter.

C2DE’s make up 28% of the audience, up

+2% pts on the quarter.

• The network has increased its reach with

BAME audiences to the highest on record at

242k.

• DAB remains a key digital platform for 6

Music with 61% of all listening on the

platform; +1% pt shift since last quarter.

2


100.0% Total Weekly Reach 2.19

100.0% Any Digital 2.19

0.0% AM/FM 0.00

61.2% DAB 1.48

8.8% Digital TV 0.31

16.4% Internet 0.49

09h 23m 20.53h

0.92 Share

1.5% Reach

At a glance

3

8.7% 23.4% 27.3% 26.4% 9.3% 4.8%

0.19 0.51 0.60 0.58 0.20 0.10

Age profile and reach Reach (m)

2.19

0.64 0.97

Adults 15+ Adults 20-34 Adults 40-55

Reach by gender (m)

Share (%) and reach (m) for Breakfast

Hours (m)

Platform share (%) and reach (m)

15-24 25-34 35-44 45-54 55-64 65+

Profile (%)

15-24 25-34 35-44 45-54 55-64 65+

Reach (m)

Share (%) Reach (m)

Average hours per listener

Total hours

Men

Women

0.89 1.30

40.7% 59.3%


share

2.0%

reach

2.19

Trend of Reach (m) and share (%) |

4

Q3 15

Adults 15+ 0

.3%

0.4

%

0.4

%

0.3

%

0.4

%

0.8

% 1.0

%

1.0

%

0.8

% 1.0

%

0.9

%

0.9

%

1.2

%

1.1

%

1.1

% 1.3

%

1.4

%

1.5

%

1.5

%

1.5

%

1.7

%

1.7

%

1.6

% 1.8

%

1.6

%

1.7

%

1.8

%

2.0

%

Q4 0

8

Q1 0

9

Q2 0

9

Q3 0

9

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Share (%) Reach (m)

0.6

2

0.6

8

0.5

9

0.6

2

0.7

0

1.0

2

1.1

9

1.2

0

1.1

4

1.3

0

1.2

7

1.2

3

1.4

4

1.4

5

1.3

8

1.6

2

1.8

9

1.8

1

1.7

9

1.7

3

1.9

6

1.9

3

1.8

9

1.9

9

2.0

8

2.0

6

2.0

5

2.1

9


share

3.1%

reach

0.64


5

Adults 20-34

Q3 15

0.8

%

1.1

%

0.9

%

0.7

%

0.7

%

1.9

%

2.2

%

1.7

%

1.2

%

2.2

%

2.0

%

1.8

%

2.4

%

2.3

%

2.0

% 2.4

%

2.1

%

2.8

%

2.5

%

2.1

%

3.2

%

2.9

%

2.3

%

3.5

%

1.8

%

2.9

%

2.5

%

3.1

%

Q4 0

8

Q1 0

9

Q2 0

9

Q3 0

9

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Share (%) Reach (m)

0.2

9

0.3

1

0.2

6

0.2

7

0.2

6 0.4

2

0.4

7

0.4

3

0.3

9

0.4

8

0.4

9

0.4

9

0.5

2

0.5

5

0.5

4

0.5

9

0.6

5

0.6

7

0.6

8

0.5

5

0.6

9

0.6

5

0.6

2

0.6

2

0.5

7

0.6

0

0.5

8

0.6

4


3.1%

reach

0.97


6

share

Adults 40-55

Q3 15

0.3

%

0.4

%

0.3

%

0.3

%

0.4

%

0.6

% 1

.0%

1.2

%

1.1

%

1.0

%

1.2

%

1.0

% 1.3

%

1.5

%

1.5

%

1.7

% 2.0

%

1.9

%

2.2

% 2.5

%

2.2

%

2.2

%

2.3

%

2.5

%

2.6

%

2.2

%

2.8

% 3.1

%

Q4 0

8

Q1 0

9

Q2 0

9

Q3 0

9

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Share (%) Reach (m)

0.1

4

0.2

0

0.1

4

0.2

0

0.2

0

0.2

8

0.3

4

0.3

9

0.3

6

0.4

5

0.4

4

0.4

1

0.4

9

0.5

3

0.4

8

0.5

5

0.6

7

0.5

8

0.6

3

0.6

3

0.7

0

0.7

1

0.7

2

0.7

7

0.8

4

0.7

8

0.8

7

0.9

7


0

25

50

75

100

Q4 0

8

Q1 0

9

Q2 0

9

Q3 0

9

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Mean, median age

7

42 Mean

42 Median

Q3 15


Gender profile (%)

8

61.9 57.2

63.7 57.7

64.2 64.5 62.3 67.7 68.0

64.0 64.6 62.3 58.7 61.5

56.3 63.7 62.0

58.8 61.9 61.0 62.3 57.8 60.4 61.3

57.0 58.4 61.5 59.3

38.1 42.8

36.3 42.3

35.8 35.5 37.7 32.3 32.0

36.0 35.4 37.7 41.3 38.5

43.7 36.3 38.0

41.2 38.1 39.0 37.7 42.2 39.6 38.7

43.0 41.6 38.5 40.7

Q4

08

Q1

09

Q2

09

Q3

09

Q4

09

Q1

10

Q2

10

Q3

10

Q4

10

Q1

11

Q2

11

Q3

11

Q4

11

Q1

12

Q2

12

Q3

12

Q4

12

Q1

13

Q2

13

Q3

13

Q4

13

Q1

14

Q2

14

Q3

14

Q4

14

Q1

15

Q2

15

Q3

15

Male Female


Age profile (%)

9

17.0 14.6 20.4

11.3 15.7 16.8 15.5 14.3 15.6

11.3 12.3 13.6 11.0 10.3 13.6 11.5

14.8 13.5 10.9 13.0 11.9 10.8 11.3 9.8 9.6 11.3 8.4 8.7

38.0 37.1

30.6

34.5 30.9

31.8 32.1

25.7 25.0 30.1 30.1 30.3

28.7 30.0 30.4

29.2 24.7 26.9 30.7 23.4 27.0

26.0 26.9 25.4

21.0 23.5

23.7 23.4

24.4 27.7

25.1

26.9 32.0 29.1 28.9

30.3 29.4 27.1 30.2 27.8

29.6 29.6 26.0

26.6 31.0 29.6 26.9

27.4

31.5 30.5 29.1

31.6

27.8

27.0 28.9 27.3

12.1 14.4 14.1 18.2

10.7 14.7 13.4

15.6 18.1 22.5 18.8 17.8

18.7 19.1 20.1 19.7

19.9 16.9 20.1

23.1

19.8 19.3 19.9 20.6

23.4 22.9 23.0 26.4

7.2 4.2 6.4 6.0 8.1

5.4 7.3

11.0 9.4 6.2 6.3 9.0 9.1 8.3 8.0 9.9

7.2 9.0

9.2 10.1 7.3

10.1 8.9 9.7

11.9 10.7 11.1 9.3

3.5 3.1 3.1 4.1 3.3 3.9 6.3 4.6 4.8 4.8

Q4

08

Q1

09

Q2

09

Q3

09

Q4

09

Q1

10

Q2

10

Q3

10

Q4

10

Q1

11

Q2

11

Q3

11

Q4

11

Q1

12

Q2

12

Q3

12

Q4

12

Q1

13

Q2

13

Q3

13

Q4

13

Q1

14

Q2

14

Q3

14

Q4

14

Q1

15

Q2

15

Q3

15

15-24 25-34 35-44 45-54 55-64 65+


Social grade profile (%)

10

30.9 38.1 35.6

39.4 34.5 33.9

30.8

39.4 38.0 34.7

40.4 34.4

39.3 33.8 34.1 33.3 30.8

35.3 39.9

34.2 36.6 35.4 33.7 35.9 43.1

33.2 33.3 33.9

47.3

40.5 40.9

37.6 45.4 47.6

45.0

37.7 40.4

37.7

38.5 43.6 34.2

41.8 46.9

40.1 39.7

40.7 33.6 40.9 35.2

43.0

38.2 35.8

36.0

42.6 41.1 38.1

12.6 11.8 10.6

14.1 12.7 8.8

15.2 14.8 13.4

15.0

13.6 13.3 15.2 13.3

13.7

17.4 19.6

15.9 15.4

17.0 18.5

12.9 19.4 20.1

11.5 16.5 15.5

17.0

9.2 9.6 12.9

8.8 7.3 9.8 9.0 8.1 8.2 12.6

7.5 8.7 11.2 11.1 5.4

9.1 9.9 8.1 11.0 7.8 9.7 8.7 8.8 8.2 9.5 7.7 10.2 11.1

Q4

08

Q1

09

Q2

09

Q3

09

Q4

09

Q1

10

Q2

10

Q3

10

Q4

10

Q1

11

Q2

11

Q3

11

Q4

11

Q1

12

Q2

12

Q3

12

Q4

12

Q1

13

Q2

13

Q3

13

Q4

13

Q1

14

Q2

14

Q3

14

Q4

14

Q1

15

Q2

15

Q3

15

AB C1 C2 DE


0.00

0.20

0.40

0.60

0.80

1.00

1.20

1.40

Q4 0

8

Q1 0

9

Q2 0

9

Q3 0

9

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

11

Q3 15

1.30 Men

0.89 Women

Reach by gender (m)


0.00

0.10

0.20

0.30

0.40

0.50

0.60

0.70

Q4 0

8

Q1 0

9

Q2 0

9

Q3 0

9

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Reach by age (m)

12

Q3 15

0.19 15-24

0.51 25-34

0.60 35-44

0.58 45-54

0.20 55-64

0.10 65+


0.00

0.10

0.20

0.30

0.40

0.50

0.60

0.70

0.80

0.90

1.00

Q4 0

8

Q1 0

9

Q2 0

9

Q3 0

9

Q4 0

9

Q1 1

0

Q2 1

0

Q3 1

0

Q4 1

0

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Reach by SEG (m)

13

Q3 15

0.74 AB

0.83 C1

0.37 C2

0.24 DE


Reach by Nation (m)

14

Q3 15

1.93 England

0.14 Scotland

0.09 Wales

0.03 Northern Ireland

Reach (millions)

0.00

0.50

1.00

1.50

2.00

2.50

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5


Reach by Region (m)

15

0.00

0.05

0.10

0.15

0.20

0.25

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q3 15

0.13 East

0.13 West

0.07 South West

0.19 South

0.17 Yorkshire &

Lincolnshire

0.07 North East

Reach (millions)


Reach by Region (m)

16

0.00

0.10

0.20

0.30

0.40

0.50

0.60

Q1 1

1

Q2 1

1

Q3 1

1

Q4 1

1

Q1 1

2

Q2 1

2

Q3 1

2

Q4 1

2

Q1 1

3

Q2 1

3

Q3 1

3

Q4 1

3

Q1 1

4

Q2 1

4

Q3 1

4

Q4 1

4

Q1 1

5

Q2 1

5

Q3 1

5

Q3 15

0.27 North West

0.18 West Midlands

0.10 East Midlands

0.48 London

0.14 South East

Reach (millions)


0.00

0.05

0.10

0.15

0.20

0.25

0.30

0600-0

630

0630-0

700

0700-0

730

0730-0

800

0800-0

830

0830-0

900

0900-0

930

0930-1

000

1000-1

030

1030-1

100

1100-1

130

1130-1

200

1200-1

230

1230-1

300

1300-1

330

1330-1

400

1400-1

430

1430-1

500

1500-1

530

1530-1

600

1600-1

630

1630-1

700

1700-1

730

1730-1

800

1800-1

830

1830-1

900

1900-1

930

1930-2

000

2000-2

030

2030-2

100

2100-2

130

2130-2

200

2200-2

230

2230-2

300

2300-2

330

2330-0

000

Q3 14 Q2 15 Q3 15

Weekday daypart reach, QoQ and YoY Reach in m

17


0.00

0.05

0.10

0.15

0.20

0.25

0.30

0600-0

630

0630-0

700

0700-0

730

0730-0

800

0800-0

830

0830-0

900

0900-0

930

0930-1

000

1000-1

030

1030-1

100

1100-1

130

1130-1

200

1200-1

230

1230-1

300

1300-1

330

1330-1

400

1400-1

430

1430-1

500

1500-1

530

1530-1

600

1600-1

630

1630-1

700

1700-1

730

1730-1

800

1800-1

830

1830-1

900

1900-1

930

1930-2

000

2000-2

030

2030-2

100

2100-2

130

2130-2

200

2200-2

230

2230-2

300

2300-2

330

2330-0

000

Q3 14 Q2 15 Q3 15

Saturday daypart reach, QoQ and YoY Reach in m

18


0.00

0.05

0.10

0.15

0.20

0.25

0.30

0.35

0.40

0600-0

630

0630-0

700

0700-0

730

0730-0

800

0800-0

830

0830-0

900

0900-0

930

0930-1

000

1000-1

030

1030-1

100

1100-1

130

1130-1

200

1200-1

230

1230-1

300

1300-1

330

1330-1

400

1400-1

430

1430-1

500

1500-1

530

1530-1

600

1600-1

630

1630-1

700

1700-1

730

1730-1

800

1800-1

830

1830-1

900

1900-1

930

1930-2

000

2000-2

030

2030-2

100

2100-2

130

2130-2

200

2200-2

230

2230-2

300

2300-2

330

2330-0

000

Q3 14 Q2 15 Q3 15

Sunday daypart reach, QoQ and YoY Reach in m

19


Platform share (%) and reach (%)

16.7 12.1

20.5 23.1 18.3

13.0 12.1 14.1 10.5 15.2

10.1 8.3 14.4 13.3 15.4 11.1 12.0 11.5 8.1 11.3 8.3 9.9 11.7 12.8 11.9 10.0 9.9 13.6

11.7 14.4

10.2 7.7 12.9

16.6 16.3 16.8

15.7 16.3

16.6 22.4 14.8 18.5

20.4

14.0 20.1 19.1

21.2 16.4 19.4 25.3 17.9

26.7

17.1 18.3 19.9 16.4

13.1 11.9

12.3 14.6 9.7 11.1 15.2 10.1 8.9

6.9 10.1

8.1 7.0 7.5

7.4

8.4

10.0 9.9 7.0 8.0 10.1

6.0 6.6 6.8 9.2 9.9 8.8

58.5 61.6 57.1 54.6

59.1 59.3 56.4 59.0 65.0 61.5 63.2 61.2 63.8 60.7 56.8

66.6 57.9 59.4 63.7 64.4 62.2 58.8

63.7 55.6

64.2 62.5 60.3 61.2

Q4

08

Q1

09

Q2

09

Q3

09

Q4

09

Q1

10

Q2

10

Q3

10

Q4

10

Q1

11

Q2

11

Q3

11

Q4

11

Q1

12

Q2

12

Q3

12

Q4

12

Q1

13

Q2

13

Q3

13

Q4

13

Q1

14

Q2

14

Q3

14

Q4

14

Q1

15

Q2

15

Q3

15

Unspecified Internet DTV DAB Digital Radio AM/FM

20

2.19 2.19

0.00

1.48

0.31 0.49

Total Weekly Reach Any Digital AM/FM DAB DTV Online/Apps

Reach (m) Reach (%)

Please note the percentages don’t add up to 100% because listeners could be listening in 2 or more ways.

4.1% 0.0% 2.8% 0.6% 0.9%

Documents

BBC 6 Music Station Performance Reportdownloads.bbc.co.uk/commissioning/site/radio-6-music-indie-rajar... · RAJAR Q2 2015 | BBC 6 Music ... +194k/+10% on the year. 6 Music secures