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    Summary

    Name

    Khizer Ausama Memon eligent Syed Nusrat ullah Azfar Aslam Muhammad MuddassirHussain waqar REHANA Syed Shahzaib Hussain Bilal shariq aisha fawad Omar Abira Zaki MuhammadYousuf SUGAND RAMESH ... saniya umair imran siddiqui Kiran Ashraf Fayaz ArhamSaleem Ayaz Afsheen monika Abid Haider madiha Seema Danish Khalil amin haleema fazal AneebaAsim talha Azhar Hasan jamil hammad ali Hamza Aamnah yousuf Bilal hammadahmed hiba Adam khan Abc anam zahid Raisadawood saqib Anum H ajra Asad Hira Sajjad Annam

    Basit Ahmed Fozia Iqbal Syeda Sana Nasim Mazhar hafiz ahmed wajahat NidaShakil sidra Rehan anam nazish raza kavita Mahwish Fatima shahrukh shahbaz abdulmoiz Farhan Bismah Atiq maaz Adeel Ahmed junaid khan abdullahshareef S.Ahmed.Ali Talha ariba hira Muhammad Furqan Iqbal Adeel Ahsan ALI RAZA marianaveed Syed Ali Mesam Nasiha Majid Fatima Hassan Qadr asad Shaheer raza Ayesha aamnahyousuf aisha sultan amna Ammar Muhammad Pervez Ali Shaikh Fahad Mohammad ZainSiddiqui halima Umer Bin Ajmal midhat Muhammad Saad Taufeeq Muhammad Ali Khan Affan Uzmarajper nimra bilalImtiaz Hussain Rameez Naila Anam Muhammad Faisal Ahmed Siddiqui maryamz Hanzala Shamsi Zain

    Profession

    MBA- Business studies Financial Analyst civil engineer syudent government servent Engineering FashionDesigner non student Software Developer pharm d Teaching medical student sales Engineer marketingexec Advertising Student Marketer teaching Engineer/Student INtegrityEngineer Trader Engineer Teacher hussain Housewife house wifeengineer n/a student doctor sekfemployed Supply Chain Officer student Computer Engineer Banker engieer MetallurgicalEngineer Administrator House wife trainer agenttextile marketing Bussiness education softwareengineer Hussain STUDENT Studying MBBS Filmmaker stdnt sudent studeny engineer DesignEngineer Software Engineermarketer auditing Student Production manager

    Age

    Less than 10 years 0 0%

    10-20 years 9 8%

    20-30 years 106 88%

    30-40 years 2 2%

    40-50 years 1 1%

    https://docs.google.com/forms/d/1fJV_r9-j7S8MUfH6z-T8toy43aow-6-F8iH1fEcBmiA/edithttps://docs.google.com/forms/d/1fJV_r9-j7S8MUfH6z-T8toy43aow-6-F8iH1fEcBmiA/edithttps://docs.google.com/spreadsheet/ccc?key=0AqMnTCMDSHzhdE9wRkd1b005NE1SNWhXU1NLenJtcEE#gid=formhttps://docs.google.com/forms/d/1fJV_r9-j7S8MUfH6z-T8toy43aow-6-F8iH1fEcBmiA/edit#start=publishanalyticshttps://docs.google.com/forms/d/1fJV_r9-j7S8MUfH6z-T8toy43aow-6-F8iH1fEcBmiA/edit#start=publishanalyticshttps://docs.google.com/forms/d/1fJV_r9-j7S8MUfH6z-T8toy43aow-6-F8iH1fEcBmiA/edit#start=publishanalyticshttps://docs.google.com/forms/d/1fJV_r9-j7S8MUfH6z-T8toy43aow-6-F8iH1fEcBmiA/edit#start=publishanalyticshttps://docs.google.com/spreadsheet/ccc?key=0AqMnTCMDSHzhdE9wRkd1b005NE1SNWhXU1NLenJtcEE#gid=formhttps://docs.google.com/forms/d/1fJV_r9-j7S8MUfH6z-T8toy43aow-6-F8iH1fEcBmiA/edit
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    More than 50 years 2 2%

    Age

    Less than 10 years 0 0%

    10-20 years 1 3%

    20-30 years 31 94%

    30-40 years 1 3%

    40-50 years 0 0%

    More than 50 years 0 0%

    What is your current monthly income (in PKR)?

    Nil 55 46%

    10000-20000 21 18%

    20000-30000 17 14%

    30000-40000 8 7%

    40000-50000 6 5%

    >50000 13 11%

    How often do you purchase biscuits?

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    Daily 15 13%

    Once in 2-3 days 43 36%

    Once a week 29 24%

    Once a month 33 28%

    What attracts you most to a new untried brand of biscuits?

    Advertisements 34 28%

    Attractive packaging 15 13%

    Biscuit name / picture 8 7%

    Described taste 58 48%

    Cheaper price 0 0%

    Other's opinion 5 4%

    Where do you generally buy biscuits from?

    Retail Stores 69 58%

    Super Markets 48 40%

    Wholesale Markets 3 3%

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    When do you generally eat biscuits?

    Breakfast 12 10%

    Tea Break / Snacks 48 40%

    In between meals 10 8%

    Whenever hungry 36 30%

    While studying/working 11 9%

    While travelling 3 3%

    Which type of biscuit will you like to eat

    Combination crispy, low sugar some healthy low sugar biscuit choclste Chocolate

    biscuits Choclate choclate cardamom,round,cream,white chocolate flavour chocolate, coffeechocolate,cheesecake, etc chocolate flavor Chocolate flavored biscuits Zeera Buscuits choloclate filled anyflavor,round,no combination,other than black round and vanilla crispy Butter,Chocolate cream orchocolate flavour local bakery biscuits Any Flavor tea buiscut sweet,square coconut chocolatebiscuites chocolate biscuit or zera plus cream filled chocolate biscuitshazelnut short bread cookies andpure chocolate cocoa butter cookies biscuits which leave a good taste in mouth chocolate, peanut , salty,etc. , wheaty, healthy, without cream chocolate biscuits Flavor chocolate strawberry mariegold chocolate Plain with zeera centered fill chocolate type round, black, covered with chocolate anyflavor chocolate coffee flavorCombinations coconut n butter fllavor coated biscuit Chocolateflavor choclate Caramel salty+sweet chocolate, creamy salty, creamy, chocolate dont know limon Small,non-creamany flavor except coconut cookies any Flavour chocolate flavor creamybiscuits squre flavor COCONUT chocolate, less sweet. crisp, do not break in packing.square Chocolate non creamy salty Any Chocolate flavor tea

    biscut Round circle Chocolate Chocolaet Coconut biscuit CHOCLATE any that tastes Coconut, Round,White chocolate any shapenuts(peanut or almond) choclate and coconut intense dark chocolate biscuitsloaded with chunks of nuts n choc chips Any flavor creamy depends on my mood. sometime saltysometimes cream biscuits nuts biscuits cream filled saltish biscuits

    When you hear the word biscuit, what is the first brand that comes inyour mind?

    LU prince by lu CHocollato peak frean's hilal Rite biscony candy prince, chocolate chip butterpuff glucose choclate chip Dnt know Lu candi bakeri bst(coconut one)nothing. Bisconni many - LU, peakfreans, parley, etc oreo sooper (not every time) loacker keebler+nabsico Super coconut peakfreams Peek Freans Prince Royal Dane lusaltish tuc candi oreo rio Gala sooper round

    shape bisticks Peekfreans RIO Zeera Plus bisconi chocolate chip cookie Taste munnabiscuit choclate peak Freans light to eat thing which tastes good novita kraft and bisconni continentalbiscuits bisconni peek freans peak frence Biscuni peak freans OREO jam hearts chocolatechips food dew berrytuc chocolatechip biscuit Oreo super prince Bisconi Sooper peakfreence rio EBM Biscony Peak Freans gluco sooper it depends on what biscuit I am eating n thosedaysrite danish Tuc

    Taste

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    1 8 7%

    2 7 6%

    3 1 1%

    4 4 3%

    5 7 6%

    6 6 5%

    7 5 4%

    8 14 12%

    9 22 18%

    10 46 38%

    Brand Name

    1 3 3%

    2 8 7%

    3 12 10%

    4 9 8%

    5 18 15%

    6 13 11%

    7 17 14%

    8 21 18%

    9 11 9%

    10 8 7%

    Price

    1 9 8%

    2 4 3%

    3 10 8%

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    4 11 9%

    5 22 18%

    6 16 13%

    7 11 9%

    8 13 11%

    9 11 9%

    10 13 11%

    Packaging

    1 5 4%

    2 6 5%

    3 6 5%

    4 9 8%

    5 14 12%

    6 15 13%

    7 16 13%

    8 15 13%

    9 20 17%

    10 14 12%

    Advertisements

    1 10 8%

    2 5 4%

    39

    8%4 5 4%

    5 7 6%

    6 16 13%

    7 22 18%

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    8 22 18%

    9 11 9%

    10 13 11%

    Variety

    1 6 5%

    2 7 6%

    3 4 3%

    4 5 4%

    5 14 12%

    6 18 15%

    7 15 13%

    8 18 15%

    9 19 16%

    10 14 12%

    Availability

    1 7 6%

    2 4 3%

    3 2 2%

    4 1 1%

    5 9 8%

    6 7 6%

    718

    15%8 24 20%

    9 15 13%

    10 33 28%

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    Variety

    1 4 3%

    2 6 5%

    3 6 5%

    4 8 7%

    5 13 11%

    6 17 14%

    7 15 13%

    8 25 21%

    9 13 11%

    10 13 11%

    Different Sizes / Packages

    1 4 3%

    2 3 3%

    3 7 6%

    4 8 7%

    5 14 12%

    6 20 17%

    7 23 19%

    8 19 16%

    9 11 9%

    10 11 9%

    Freshness

    1 7 6%

    2 4 3%

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    3 1 1%

    4 4 3%

    5 2 2%

    6 5 4%

    7 6 5%

    8 4 3%

    9 22 18%

    10 65 54%

    Nutrition

    1 7 6%

    2 2 2%

    3 4 3%

    4 8 7%

    5 10 8%

    6 17 14%

    7 7 6%

    8 20 17%

    9 11 9%

    10 34 28%

    Number of daily responses