Agenda Welcome / Introduction Module 1 Overview Getting to know
Lifetime Learning History Module 2 Lifetime Learning Advantage What
sets us apart from the competition Benefits and Value of Lifetime
Learning Key Selling Points Module 3 University Partners Module 4 -
BDS Role Roles and Responsibilities Sample Org Chart Define what a
Territory specialist does Event set up and preparation
Slide 3
Agenda Cont. Module 5 Event Set up and Facilitation School
event High School event Health Club / Retail event Module 6 Closing
Out Event and Future Events Completing your event Building
relationships Module 7 Lead Input What to do after your event How
to input information Hand on practice Module 8 - BDS Materials/New
Hire Paperwork Offer Letter Employee Handbook Supply Distributions
Module 9 BDS Expectations BDS Role Expectations Matrix Professional
conduct Dress code
Slide 4
LIFETIME LEARNING OVERVIEW History of Lifetime Learning Module
1
Slide 5
Lifetime Learning Overview History Timeline Re-branding Mission
/ Philosophy
THE LIFETIME LEARNING ADVANTAGE Key Benefits and Value of
Lifetime Learning Module 2
Slide 9
Importance of Education Global economy is becoming increasingly
more competitive Unemployment for someone with a degree is 5.3% -
for someone without a degree it is double 10.6 %. On average, a
college graduate earns $1 million more in a life time then a high
school graduate Average earnings of high school graduate $32K
Average earnings of bachelors graduate $52K Average earnings of
masters graduate $62K Investment in your future (Education is like
a Turn-Key Franchise)
Slide 10
Facts vs. Fiction of Online Learning Fiction Online learning is
easy Online Learning is not as effective as traditional classroom
learning Online colleges/degrees are not credible Online credits
will not transfer to traditional schools Facts Online courses are
NOT for everyone For profit colleges under investigation by Dept of
Education Over two thirds of all degree granting post secondary
schools offer at least one online course (National Center for
Education Statistics) Online degrees are an accepted form of
education and will continue to grow in popularity
Slide 11
How Online Learning Works Why obtain a degree online? general
benefits Diversified students Save time and money Increases the
school/degree options students can choose from No residency
requirements 100% online Shorter course lengths (4-8 weeks vs. 16
week semesters) No entrance exams required SAT or GRE waived with
work experience Manageable while working FT
Slide 12
Time Traditional setting is unrealistic for most working adults
Online learning allows working adults to attend school full time
without sacrificing lifes daily responsibilities. Online learning
allows working adults the opportunity to graduate in the same
timeframe as a traditional, non working full time student would
taking 5 classes at a time. Asynchronous learning environment. This
means 24/7 access with no obligation to be online at a specific
time. NO travel! Participation in a traditional graduation ceremony
is an option, however, not required.
Slide 13
Money This will be the biggest challenge! By providing some
general information about funding options you will be giving hope
to the prospective student. US Labor Bureau statistics show that
those with a college degree earn one million dollars more over the
course of their lifetime. These statistics have contributed to a
large increase in students looking for an Associate or Bachelors
degree. Additional federal programs added to support
education.
Slide 14
The Face of Lifetime Learning You are the representation of the
company and the first impression. We maintain our reputation
through the quality of the events you facilitate. A large portion
of our business is referrals because we continue to provide
exceptional customer service and value. We will give you all of the
information you need to present yourself as a representative of
Lifetime Learning.
Slide 15
Talking Points During Your Event Present yourself as the
expert. Be prepared to discuss Lifetime Learning and all the
services we provide. Lifetime Learning offers a unique approach in
providing over 300 online degree program options from a variety of
top-rated Online College and University partners. Lifetime Learning
takes the guess work out of finding accredited programs available
online. Lifetime Learning saves prospective candidates time and
money by narrowing their search and connecting them with the
college or university that best meets their needs.
Slide 16
Talking Points During Your Event If possible ASK QUESTIONS! Why
are you looking to further your education? Have you decided what
degree you are interested in? Have you ever taken an online course
before? If so, what was your experience? If notDo you think online
may be an option for you? Why do you think online classes may be a
better fit? How do you plan on paying for your classes? Do you have
any concerns about going back to school? On a scale of 1-10 how
motivated are you in going back to school?
Slide 17
LUNCH
Slide 18
LIFETIME LEARNING UNIVERSITY PARTNERS Module 3
Slide 19
University Partners Grand Canyon University National University
Jones International University Ivy Bridge College of Tiffin
University University of Notre Dame University of St Thomas Western
Governors University
Slide 20
Lifetime Learning Partners Programs offered 100% online
National and Regional Accredited college and university programs
State approved / backed by the Department of Ed (online teacher and
administrator licensure programs available) Well recognized &
respected Flexible schedules (accelerated options available)
Frequent start dates
Slide 21
Lifetime Learning Partners Top ranking university partners
Traditional Campus Based universities, just through online format
Some universities have NCATE accreditation 80% Faculty have
Doctorate Degrees Success Coach Hand holding More personal TPA-
Total professional Advantage (Career Counseling)
Slide 22
Price Range Associates programs (AA) Average $300/credit or
$9000/ year Bachelors (BS, BA) Average $435-495/credit or
$10,440-11,880/year Masters (MS, MA, MED) Average $465-600/credit
or $11,160-14,400/year Education Specialist (EDS) Average
$550-730/credit or $13,200-17,520/year Doctorate (DBA, EDD) Average
$$550-730/credit or $13,200-17,520/year
Slide 23
Funding Opportunities Federal Financial Aid Pell Grant Teach
Grants Teacher Loan Forgiveness Public Service Loan Forgiveness
Scholarships Private Student Loans
Slide 24
BREAK
Slide 25
BUSINESS DEVELOPMENT TEAM Overview Module 4
Slide 26
Territory Breakdown Territory Includes: Territory Specialist
Business Development Specialist (BDS) Territory Manager
Slide 27
Territory Specialist The Territory Specialist position is
designed to support the BDS role they will: Set and create events
for the territory BDS Communicate with the BDS regularly regarding
upcoming events, schedule etc Solicit new business ideas and work
to establish contacts for BDS to follow up on Research
territory
Slide 28
Business Development Specialist The Business Development
Specialist role is comprised of: Working with your territory
specialist to develop your market Following up on with contacts
created by your territory specialist Establish rapport with local
businesses, communities and networking associations Develop
accounts for repeat event opportunities 30% Facilitating events
booked by your territory specialist 70% Generate interested
candidates from your completed events
Slide 29
Territory Manager The Territory Manager will be responsible
for: Overseeing all day to day operations Mapping out specific
territory areas Ensuring Territory Specialist and BDS meet required
event goals Manage performance of each BDS on quality/quantity of
prospective candidates generated Establishing communication forums
for each team
Slide 30
Slide 31
School Events Module 5
Slide 32
Event Set Up Event Set up: Events are set up by Territory
specialist Example of an event being set up Tracked on associate
calendar Event Preparation: Confirmation call Example of a
confirmation call On hand materials Arrive 15 minutes early
Slide 33
School Event Setting up your event Arrive at the school Show up
15 minutes early (plan for the unexpected, parking issues, traffic
etc.) Proceed to Front office / Administration Building Sign and
Check in with Point of contact Ask to make a PA Announcement
(script provided) Point of contact will escort you to your event
location
Slide 34
School Event Facilitating your event Network and interact with
all staff members at all times Have marketing materials available
to provide and pass out Set up table tent card displays (if space
available) Be proactive and engage people in conversations Be
prepared to conduct any type of event Lifetime Learning / Lifetime
Learning has 3 main type of events including: Faculty lounge /
Workroom Faculty Meeting
Slide 35
School Event ( Faculty Lounge Setting) Individual Presentation
Break the Ice by asking questions to strike up a conversation. Tie
in your conversation to Lifetime Learning / Lifetime Learning.
Highlight talking points and explain key benefits. When speaking
with individuals provide marketing materials. Have interested staff
complete Applicant Contact Forms.
Slide 36
School Event ( Faculty Meeting Setting) Group Presentation
Break the Ice by asking questions to get your audience engaged
Highlight talking points and explain the key benefits of Lifetime
Learning Take a few minutes to Answer questions Have interested
staff complete Interest Forms
Slide 37
High School Event Setting up your event Arrive at the school
Show up 15 minutes early (plan for the unexpected, parking issues,
traffic etc.) Proceed to Front office / Administration Building
Sign and Check in with Point of contact Ask to make a PA
Announcement (script provided) Point of contact will escort you to
your event location
Slide 38
High School Event Range of event types include: College Fair /
Career Day Classroom Presentation Lunch Time Session
Slide 39
High School Event College Day / Career Fair Trade show
environment Several College/Universities in attendance Large volume
of students Less time for one on one discussions
Slide 40
High School Event Classroom Presentation Captive audience of
students Provide additional resources about funding Highlight
variety of programs One stop shop through Lifetime Learning
Slide 41
High School Event Lunch Time Session One on one presentations
Ice breaker to grab attention Quick re-cap of services Help
individuals complete forms
Slide 42
Slide 43
A + Workshop Event Group Presentation Representing Mindstreams
Captive audience of educators Commercial played by presenter One on
one discussions Answer questions
Slide 44
Health Club / Commercial Events Setting up your event Arrive at
Location Show up 15 minutes early (plan for the unexpected, parking
issues, traffic etc.) Proceed to Front office / Main Lobby area
Check in with Point of contact Point of contact will escort you to
your event location
Slide 45
Health Club / Commercial Events Wide range of event types One
on One discussions Table set up in highly visible location Observe
customer traffic and position yourself in a location that catches
their attention Be creative in your approach and your opening
question Work with health club and their parameters for approaching
customers and guidelines for your set up
Slide 46
Module 6
Slide 47
Completing your Event Lets review your event so far You called
three days prior to the meeting and confirmed the details. If there
were any discrepancies you notified your territory specialist. You
arrived at least 15 minutes early with your badge in a prominent
spot. You set up an attractive display and engaged EVERYONE who
came into the room or area. The talking points and key benefits
were discussed and you have a handful of Interest Forms. Every
required field is legible and you know you have conducted an
outstanding meeting.
Slide 48
Completing your Event Closing out your event Gather all
remaining materials you have Collect applicant contact forms before
you leave Make sure info is filled out completely and legible Check
out with your point of contact for allowing us to present Thank
them for allowing us to present to their employees, staff and
customers Give some highlights about the success of your event
Slide 49
Completing your Event Build relationships for return visits
Establish contacts Inquire about faculty meetings Referrals
Slide 50
Slide 51
Building Relationships Superintendent role How to get in and
set appointments with school districts Building rapport
Establishing relationships Following up
Slide 52
Module 7
Slide 53
After your event Input your interest forms to close out your
event Input information from interest forms into Lifetime Learning
lead input website Make sure all contact info is valid and correct
Once lead info is input check for accuracy of information Click
submit Check event Tie it to the correct event Receive code that
lead was accepted Need to input leads within 24 hours of completing
event
Slide 54
Lead Input Site Walk Through Enter screenshot of lead input
site here
Slide 55
Lead Input Site Walk Through Enter screenshot of lead input
site here
Slide 56
Slide 57
Module 8
Slide 58
Starter Packet Contents Computer Lifetime Learning bag Table
tent(s) Lifetime Learning flyers High school flyers Business cards
School interest forms Commercial interest forms Name badge Table
cloth and Lifetime Learning runner 4ft Table Lifetime Learning
bracelets
BDS Goals An Event is defined as an informational seminar at
the following facilities or other facilities as requested by
Employer: Hosted Informational Seminars Expected Volume/year Health
Clubs300 High Schools 40 Elementary/Secondary Schools 100 To
qualify as an Event, Employee must produce a minimum volume of
leads as outlined below: Health Clubs = 5 leads High Schools = 20
leads Elementary/Secondary Schools = 5 leads
Slide 63
BDS Matrix Action-Oriented Points to TotalPossible Total Events
completed 0.015 Avg Rating for Leads(All) 0.015 Quantity of Leads
0.010 Self Generated Events 0.015 Self Generated Leads 0.015 % of
Territory Penetration 0.010 0.080
Slide 64
BDS Quarterly Bonus Structure Employee will be paid, on a
quarterly basis, $120/event for any Event over the following
quarterly minimum requirements: Health club: 75 Events per quarter
High Schools: 12 Events per quarter Elementary/Secondary Schools:
27 Events per quarter Total Quarterly Events: 114 Events NOTE: In
order to qualify for the quarterly bonus, Employee must complete a
minimum of 114 Events in the categories of Events identified above.
If Employee completes more than 114 Events, but does not achieve
the above category goals, Employee will not qualify for the
quarterly bonus.
Slide 65
BDS Quarterly Bonus Structure Example 1: Actual Quarterly
Performance: Health club: 80 Events per quarter (5 over) High
Schools: 12 Events per quarter (met category) Elem./Sec. Schools:
30 Events per quarter (3 over) Total Quarterly Events: 122 Events
Employee would be eligible for a quarterly bonus of $960, (8 Events
in excess of 114 Events x $120)
Slide 66
BDS Quarterly Bonus Structure Example 2: Actual Quarterly
Performance: Health club: 70 Events per quarter (5 short) High
Schools: 10 Events per quarter (2 short) Elem./Sec. Schools: 40
Events per quarter (13 over) Total Quarterly Events: 120 Events
Employee would NOT be eligible for a quarterly bonus because the
number of events in each category was not met, even though Employee
hosted more than the total minimum number of Events.
Slide 67
BDS Role BDS Code of Conduct Representing Lifetime Learning
Professionalism Dress Code Business Attire Name Badge (worn at all
times out in the field)
Slide 68
Dress Code Men Dress slacks Dress shirt and tie required Suit
jacket (optional) Women Dress slacks or skirt Blouse or sweater set
Blazer (optional)
Slide 69
Summarizing Your Role Key Roles and Responsibilities Be
Professional and Courteous at all times You are representing
Lifetime Learning Your Role and Objective is to: Represent Lifetime
Learning (services provided) Generate General Interest Collect
Interest Forms Interest Contact Forms = Prospective Students Lead
Generation Position Prospective students are then connected
directly to a college/university that meets their needs and is
assisted by an experienced Education Consultant from that
school
