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Business Plan
July 2017
Strictly Private & Confidential
2
Strictly Private & Confidential Table of Contents
I. Company Profile
II. Technology & Products
III. Market & Competetiveness
IV. Marketing
3
Strictly Private & Confidential Lentech Korea
새로운 가치 창조와 혁신을 최우선으로 하는 기업
Leading company : Technology of Anti=counterfeiting Safety Labels Best quality through optimal Management System
Global High Technologized Company through Challenge and Creativity
Company Name
Lentech Korea Co., Ltd.
Founded June , 2009
President An Jae Kwang
Capital 380,000,000.- Korean Won
Location Billoche No.308 , Mananro 35 Manangu, Anyangsi Gyeonggido, Korea 430-010
WebSite/Tel/Fax
www.seegram.co.kr/Tel. 031.441.9114 / Fax. 031.448.4744
Field of Business
R&D and Manufacturing of Composite Refracted Optical Lens, Micro Lens Manufacturing Anti-counterfeiting Labels “SEEGRAM” TM
Ⅰ. Company Profile
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Strictly Private & Confidential
Leading Company in the market of products for anti-counterfeiting and authentication of
genuine products
Customers satisfaction
- Best products / Best quality
Specialized global best company of anti-counterfeiting and security
through continuous R&D and creativity
R&D of New technology of security
products -Leading company/ Anti-counterfeiting
and Security products
& Security products
Goal
Philosophy
Vision
Ⅰ. Company Profile
Vision
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Strictly Private & Confidential
Domestic : Amore Pacific, KT&G, KIHA, ESLOE ---- Fixed. Samples submitted and under negotiation Overseas : LVMH(Fr), Louisenthal(Currency), G&D, Brady, OpSe ---- Samples submitted
2016
Ⅰ. Company Profile
History
Completed R&D of thickness 0.04mm(completed manufacturing Sample) Contracted with Micros Chip, LLC, USA for the sales promotion of SEEGRAM Completed R&D of thickness 0.10mm (completed manufacturing Sample)
Oct. 2015 Aug. 2014 Aug. 2014
Completed R&D of thickness 0.17-0.38mm/2nd
generation(completed manufacturing sample) Acquired Patent “Label for identification of genuine products through Multi nanostructures
and cubic lens”
Apr. 2014 Dec. 2013
Completed R&D of thickness 1.5mm/1st generation)(completed manufacturing Sample)
Acquired Patent “Plane Cubic Film comprising Multi Layers which has different Refractive Index” Nov. 2013 Nov. 2013
Registered as cooperative company of Samsung Electronics Registered as cooperative company of LG Electronics(Code 76223)
Mar 2013 Mar. 2010
Converted to limited company “Lentech Korea Co., Ltd.” Started business / Lenticular products
June 2009 Mar. 1998
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CS team Purchasing Process Development
QC team
Ⅰ. Company Profile
Production
Organization
Planning Accounting
Finance
CEO
Technical Production
Domestic Overseas
Management Marketing
R&D Center
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Strictly Private & Confidential Certificates
※ 상기 外 상표 9건 보유
○ ISO Certificate ○ Certificate of R&D Center
○ Certificate of Venture Company
Ⅰ. Company Profile
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Strictly Private & Confidential Ⅱ. Technology and Products
Technology
Patent / Utility Model
9
Strictly Private & Confidential Ⅱ. Technology and Products
Technology of optical cubic effect
▪ Lenticular : Cubic effect film / impossible to use for anti-counterfeiting
▪ Micro Lens : Available for anti-counterfeiting. But, not enough due to embossing on surface which
makes easy to be copied
▪ Seegram : Perfect solution for anti-counterfeiting through hidden image and plane surface
Products
Structure Effect Characteristics
Cross section Ground plan
Lenticular • Panorama image as per angle of view
• 2D optical illusion • Common technology
Micro Lens
• Single layer convex lens
• Image representation—70%
• Embossing on surface • 3D optical illusion • Common technology
Seegram
• Composite refractive plane lens
• Image representation—100%
• Available hidden image
• Design of focal distance • Plane surface • Adopt merit of lenticular &
Micro lens
복합 굴절 렌즈층
초 점 거 리 층
이미지 패턴 층
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Strictly Private & Confidential Ⅱ. Technology and Products
Details of Seegram
Hologram
▣ Seegram : Optical lens of Multi-Layered composite refractive index with Hidden Image
Seegram
Seegram ▣ available reading of image at any place(Hidden Image) without special device ▣ High technology of Design/Manufacturing - process of Semiconductor Chip manufacturing, Nano Unit Molding, Multi Refractive Optical Design, etc. ▣ Available various images basis angle of looking & focal distance through Graphic Design ▣ Perfect solution to clear the defect of Hologram( problem of reading, copy, color) ▣ Exactness & Convenience of Identification through Hidden Image
Hologram ▣ Very difficult to identify under visible ray for the Customer ▣ Identification available only under 3 wave halogen lamp - weak point / limit of available area ▣ Easy to counterfeit by copying the unevennes of Label ▣ Special device should be used to identify the hidden images- Inconvenience
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Strictly Private & Confidential Ⅱ. Technology and Products
Details of Seegram
90~2,000 Nano Materials(Hidden Image) - availabe Symbols, Letters
▣ Characteristics of structure
Identification of Hidden Image through Composite Refractive Optical Lens/SEEGRAM
Cross Section of Seegram
Special Function due to Characteristics of Structure Focal distance : Adjustable freely Hidden Image : Expression of Image through 3D Structure Materials Lens Structure : Cross arrangement of Lenticular/Plane Surface Coating Surface of Lens : Plane treatment - prevention of copy/long life Expression of Image : 100%(Quadrangle Lens) Method of Anti-Counterfeiting : Reading of Hidden Image through Looking inside the Brand Logo Marks/Symbols Device to look image : Without (through naked Eyes) Level of Technology : [developed first in the world] Original technology developed first by Lentech Korea
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Strictly Private & Confidential Ⅱ. Technology and Products
Application
Value Chain
Brand Protection
Negotiable Securities
Currency.Cigarettes.Liquors Passport. ID Card
Fusion of Advanced Technology
semiconductor/molding/ optical science
New Technology for Anti-Counterfeiting. Various area of business
Patent Area Quantity
Completed
Dome-stic
9
Overs-eas
2
In progress
Dome-stic
Overs-eas
1
Total 9
impossible to copy . convenience
Reading with naked eyes without device
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Strictly Private & Confidential Ⅱ. Technology and Products
Application
Business Products
Type Photo of Application Items
Brand Protection
Seegram Labels
Label for Clothes, Garments, Shoes, Luxury Brand products, Products’ Brand Logo, etc. (sewing & hot melt labels
Seegram Stickers
Genuine Parts of Cars, Electronic/Electric Appliances, S/W , CD, Tickets of Concert/Sports, Pharmaceuticals, Authentication Sticker of genuine products for On/Off-Line Shop, Payment Certificate of Custom/National Tax, Authentication Stickers
QR Code Seegram
Golf products, CD, Video/DVD, Household Items, Foods, Pharmaceuticals
Seegram Break Sleeve
Liquors, Pharmaceuticals
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Strictly Private & Confidential Ⅱ. Technology and Products
Application
Business Products Type
Photo of Application Items
Negotiable Securities
and
Products
for Publics
Hot-Stamping Lens sheet
Currency, Credit/Department Store Card, Gift Certificate, Document of Public Administration, Authentication Certificate
A strip of Seegram
Cigarettes, Currency, Negotiable Securities(Check, Gift Certificate)
ID Card,etc. Sheet Seegram
Passport, ID Card, Driver License, Pass Card, Resident card, Company Pass Card for Employee
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Strictly Private & Confidential Ⅱ. Technology and Products
Application
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Strictly Private & Confidential Ⅱ. Technology and Products
Roadmap / Development of Technology
2017 2018 2019 2016
Completed 0.2mm
In progress 0.175~0.04mm
To be developed 0.03mm 이하
Seegram Ultra Slim 4D 0.03mm
In progress 0.175~0.04mm
Completed 0.2mm/Raedy for mass production
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Ⅲ. Market and Competetiveness
Volume of Global Market Counterfeit Goods Market Value $653.77 Billion Havocscope calculates the worldwide losses to counterfeiting based upon 26 different counterfeit products and the economic impact of counterfeit goods and piracy in 88 countries. To see the estimated losses by counterfeit products and the losses by country, click on the links below. Additional Information on Counterfeiting
Counterfeit Drugs $200 Billion Counterfeit Electronics $169 Billion Software Piracy $63 Billion Counterfeit Foods $49 Billion Counterfeit Auto Parts $45 Billion Counterfeit Toys $34 Billion Music Piracy $12.5 Billion Fake Shoes $12 Billion Counterfeit Clothing $12 Billion Cable Piracy $8.5 Billion Video Game Piracy $8.1 Billion Counterfeit Sporting Goods $6.5 Billion Counterfeit Pesticides $5.8 Billion
Mobile Entertainment Piracy $3.4 Billion Counterfeit Cosmetics $3.0 Billion Movie Piracy $2.5 Billion Counterfeit Aircraft Parts $2 Billion Counterfeit Weapons$ 1.8 Billion Counterfeit Watches $1 Billion Fake Diplomas and Degrees $1 Billion Book Piracy $0.6 Billion ($600 Million) Fake Id $0.1 Billion ($100 Million) Counterfeit Money $0.081 Billion ($81 Million) Counterfeit Purses $0.07 Billion ($70 Million) Counterfeit Lighters $0.042 Billion ($42 Million) Counterfeit Batteries $0.023 Billion ($23 Million)
Ranking of Counterfeit Goods(VALUE in U.S. DOLLARS)
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Ⅲ. Market and Competetiveness
Losses to Counterfeit Goods by Country
VALUE in U.S. DOLLARS 1. United States $225 Billion 2. Mexico $75 Billion 3. Japan $75 Billion 4. China $60 Billion 5. Germany $32.25 Billion 6. Canada $30 Billion 7. United Kingdom $21.6 Billion 8. Brazil $15 Billion 9. South Korea $14.2 Billion 10. Paraguay $12 Billion
VALUE in U.S. DOLLARS 11. India $11.9 Billion 12. Italy $9.3 Billion 13. France $7.9 Billion 14. Turkey $6 Billion 15. Indonesia $4.8 Billion 16. Hungary $4.6 Billion 17. Colombia $4.5 Billion 18. Saudi Arabia $4 Billion 19. Australia $2.896 Billion 20. Spain $2.56 Billion
Amount of loss due to counterfeited products
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Competetiveness and Valuation of Technology
Ⅲ. Market and Competetiveness
Seegram 4D Ultra Slim 0.03~0.025mm
Hologram
Micro Lens
100
0
10
20
30
40
50
60
70
80
90
1 2 0 3 4 5
Seegram : present products
Hologram
Expected volume of sales/Year
Expected Value of Technology
Seegram Completed 0.2mm
Competetiveness of Technology
QR Code
Technical Valuation
Marketibility
Low
Low High
High
Added
Valu
e
Nano 4D ultra slim composite lens/Nano SEEGRAM Thickness : 0.03~0.025mm (Currency, Passport,, ID Card)
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SWOT Analysis
Strength
Opportunity
Weakness
Threat
SWOT 분석
▶ New Technology(Patented)
▶ Process of Manufacturing
Semiconductor
▶ Identification through Naked
Eyes
▶ Investment for Slim Products
and Roll to Roll
▶ Enhancement of Company
Image(Start-Up )
▶ Expansion of Global Market of
Counterfeited Products
▶ Needs of Anti-counterfeiting in
the market of Currency, ID Card
▶ Possibility of counterfeiting
our products “SEEGRAM” at
overseas countries
Ⅲ. 시장 및 경쟁력 분석
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Strictly Private & Confidential
Tactic to expand Business Network at Domestic and Overseas
Ⅳ. Tactic of Marketing
Acquiring Patent of 4D Nano Composite Lens, Colored Hidden Image, Transfer Printing
Securing Original Best Technology
Partnership with Sales Agent in Domestic and Overseas Countries
Market Penetration at Domestic and
Overseas
MSIP(Ministry of Science,ICT and Future Planning/KOMSCO (Korea Minting,Security Printing & ID Card Operating Corp.)
R&D and Promotion of Authentication
Business
Strategic Partnership with Global Company
Technological Cooperation
with Overseas Company/
Establishment of Subsidiary Company at
Overseas Countries
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T h a n k s .
