CADBURY(MKT)

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Wednesday, April 20, 2011 1

CONSUMER PREFERENCE TOWARDS CHOCOLATES

IN GHAZIABAD

FOR

INDIA LTD.




CONTENTS INTRODUCTION TO THE STUDY

SCOPE OF THE STUDY

OBJECTIVES OF THE STUDY

LIMITATIONS OF THE STUDY

COMPANY·S PROFILE

RESEARCH METHODOLOGY

FINDINGS AND ANALYSIS

SUGGESTIONS AND RECOMMENDATIONS

CONCLUSION




I NTRODUCT ION TO

THE

STUDY




CONSUMER PREFERENCE

The study of the consumer

preference not only focuses on

how and why consumers makebuying decision, but also

focuses on how and why

consumers make choice of thegoods they buy and their

evaluation of these goods after

use.




� S o for success of any company

or product promotion it is very

necessary to depart itsconcentration towards

consumer preference.




SCOPE OF THE STUDY

Scope of the study is restricts to only

CADBURY AND NESTLE.

The scope of my study is restricted to Ghaziabad

region only




OBJECTIVES OF

THE STUDY

To know the customer satisfaction level associated with the product and the customer preference

level.

To increase customer satisfaction and recapture themarket share by fulfilling the customer needs.

To study the factors affecting the consumption pattern.




LIMITATIONS

Time limit.

Bias informationHesitate to disclose




COMPANY PROF IL E JOH N CADBURY IS THE FOUNDER OF CADBURY

CHOCOLATES.

MILK CHOCOLATES FOR EATING WAS FIRST MADE

BY CADBURY IN 1897.

IN 1905 DAIRY MAID(BECAME DIARY MILK) AND IN

1913 DAIRY MILK HAD BECOME COMPANY¶S BEST

SELLING BRAND.

CADBURY BEGAN ITS INDIAOPERATIO NS IN 1948.

IT HAS FIVE MANUFACTURING UNITS ATTHANE,INDURI,MALANPUR, BANGALORE AND BADDI.

IT HAS 4 SALES OFFICE IN NEW DELHI, MUMBAI,

K OLKATA AND CHENNAI WITH CORPORATE OFFICE IN

MUMBAI.




Cadbury Brands

ChocolatesDairy Milk

5-Star

Perk

Celebration

Temptation

EclairsGems

SnacksBytes

BeveragesBournvita

CandyHalls




RESEARCH METHODOL OGY

This project is based on information collected

from primary as well as secondary sources.Sample size was 100.

Study is carried out through self-administered

questionnaires.




F I NDI NGS AND ANAL YSI S

FINDINGS:

Consumer ResearchProduct Research

Pricing Research

Advertising Research




ANALYSIS OFTHE STUDY

LIKING FOR THE CHOCOLATES




BRAND PREFERENCE




OVERALL PURCHASE OF CHOCOL ATES




SUGGESTIONS AND

RECOMMENDATIONS

Company should concentrate more on television for

advertisement, as mostly people get attracted through

television only.For promotional offers, company should go for free gifts

rather than going for other ways.

Nestle company should concentrate on its packing as people

are least satisfied with it while Cadbury should concentrateon the shape of a chocolate.

People are unsatisfied with the price and quantity of

chocolate so companies should concentrate in this regard

also.




CONCL USION

During the study it was found that most of

the people prefer Cadbury over Nestle.Cadbury¶s Dairy Milk is the most

preferred brand among people due to its

flavour/taste, quality and its hard form.




Thank you

Documents

CADBURY(MKT)