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CONSUMER PREFERENCE TOWARDS CHOCOLATES
IN GHAZIABAD
FOR
INDIA LTD.
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CONTENTS INTRODUCTION TO THE STUDY
SCOPE OF THE STUDY
OBJECTIVES OF THE STUDY
LIMITATIONS OF THE STUDY
COMPANY·S PROFILE
RESEARCH METHODOLOGY
FINDINGS AND ANALYSIS
SUGGESTIONS AND RECOMMENDATIONS
CONCLUSION
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I NTRODUCT ION TO
THE
STUDY
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CONSUMER PREFERENCE
The study of the consumer
preference not only focuses on
how and why consumers makebuying decision, but also
focuses on how and why
consumers make choice of thegoods they buy and their
evaluation of these goods after
use.
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� S o for success of any company
or product promotion it is very
necessary to depart itsconcentration towards
consumer preference.
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SCOPE OF THE STUDY
Scope of the study is restricts to only
CADBURY AND NESTLE.
The scope of my study is restricted to Ghaziabad
region only
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OBJECTIVES OF
THE STUDY
To know the customer satisfaction level associated with the product and the customer preference
level.
To increase customer satisfaction and recapture themarket share by fulfilling the customer needs.
To study the factors affecting the consumption pattern.
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LIMITATIONS
Time limit.
Bias informationHesitate to disclose
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COMPANY PROF IL E JOH N CADBURY IS THE FOUNDER OF CADBURY
CHOCOLATES.
MILK CHOCOLATES FOR EATING WAS FIRST MADE
BY CADBURY IN 1897.
IN 1905 DAIRY MAID(BECAME DIARY MILK) AND IN
1913 DAIRY MILK HAD BECOME COMPANY¶S BEST
SELLING BRAND.
CADBURY BEGAN ITS INDIAOPERATIO NS IN 1948.
IT HAS FIVE MANUFACTURING UNITS ATTHANE,INDURI,MALANPUR, BANGALORE AND BADDI.
IT HAS 4 SALES OFFICE IN NEW DELHI, MUMBAI,
K OLKATA AND CHENNAI WITH CORPORATE OFFICE IN
MUMBAI.
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Cadbury Brands
ChocolatesDairy Milk
5-Star
Perk
Celebration
Temptation
EclairsGems
SnacksBytes
BeveragesBournvita
CandyHalls
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RESEARCH METHODOL OGY
This project is based on information collected
from primary as well as secondary sources.Sample size was 100.
Study is carried out through self-administered
questionnaires.
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F I NDI NGS AND ANAL YSI S
FINDINGS:
Consumer ResearchProduct Research
Pricing Research
Advertising Research
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ANALYSIS OFTHE STUDY
LIKING FOR THE CHOCOLATES
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BRAND PREFERENCE
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OVERALL PURCHASE OF CHOCOL ATES
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SUGGESTIONS AND
RECOMMENDATIONS
Company should concentrate more on television for
advertisement, as mostly people get attracted through
television only.For promotional offers, company should go for free gifts
rather than going for other ways.
Nestle company should concentrate on its packing as people
are least satisfied with it while Cadbury should concentrateon the shape of a chocolate.
People are unsatisfied with the price and quantity of
chocolate so companies should concentrate in this regard
also.
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CONCL USION
During the study it was found that most of
the people prefer Cadbury over Nestle.Cadbury¶s Dairy Milk is the most
preferred brand among people due to its
flavour/taste, quality and its hard form.
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Thank you