CONCEPT

THE

The Culinary Arts Museum rebranding is meant to convey five main objectives:

Education | Communication | CollaborationExhibition | Collection

STRUCTURE

THE CIRCLEREPRESENTS A CYCLE

STRUCTURE

8 PERFECT CIRCLES

7f4dad fbc04627bbe1ef2d23 4cbb7c

FRUITScollection

DAIRYcollaboration

PROTEINexhibition

GRAINScommunication

VEGETABLESeducation

Helvetica NeueFONTSprimary choice

Montserrat

FONTSsecondary choice

LOGO USAGE

BRANDING

EMBROIDERYfull color

EMBROIDERYdark

EMBROIDERYlight