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CASE ANALYSIS WRITTEN REPORT
Daniel Alejandro Caballero Cerbn
1. Relevant facts :Make a quick overview of the situation it
presents (kind of issues, personsinvolved, settings, problems),
then read de case thoroughly to digest the facts
andcircumstances.Place this facts in a list.
1. Greg McNally founded a software company named DataClear2. The
company started growing and Susan Moskowski was hired as sales
rep.3. Susan alerted Greg about possible threats to the companies
grow.4. Greg is undecided whether or not expand his company
internationally.5. Greg held a meeting with his company about the
options and advantages of
going global6. Greg asked his investor for guidance, who told
him to trust in his own
leadership.7. Greag heard the opinions of his coworkers and
stood between two options.8. Greg travelled to Norway to speak with
a potentian globalization ally.9. Greg spoke with an old friend who
didnt had a good experience with
globalizing.10. The rival company took advantage over Gregs
while he still was undecided.
2. Problem definition :Make your diagnosis in one sentence.Greg
did not show an assertive an effective decision making ability
which resultedin a significant loss for his company.
3. Identification of symptoms, causes and effects (use the next
table):
Symptoms Causes Effects There is not a clear
intention about theway the company
should grow.
Poor decisionmaking ability fromGreg
The rival companywent ahead Gregs,which would affect
the companygrowing.
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4.
Development and evaluation of alternatives :
Alternatives Advantages Disadvantages Is itLegal?
Yes of No
Is itEquitable?Yes or No
How would Ifeel with thisdecision?
A1 Hire a newleader as CEOwho has abetter decisionmaking
ability.
Importantdecisionscould betakenwithout somuch wasteof time
andresources.
Greg would nolonger be dehead of hisown company.
Yes No As greg Iwould feelreplaced andmaybe evenbetrayedbecause
hehas shownsuccess in thepast.
A2 Leave thedecision toSusan
She hasalready agood ideaof what itneeds to bedone in
order togrowglobally andhaspreviousexperience.
There is achance theidea wouldntwork andSusan couldnot be
responsible forit since she didwhat wasexpected fromher.
Yes Yes It may feellike acowardsmove to letthe decisionsto a
subordinatein order toavoidresponsibility.
A3 Risk it alland follow theinvestors ideaof growing both
globally andlocally
Thechances ofsuccess arebigger since
there arefourpossibleresults andonly onemeans totalfailure.
There is aneed ofadditionalfunding from
the investor.
Yes Yes I will feel likemy lack ofcharacterleaded to
putting mycompany in ahigh riskposition.
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5. Decision:Briefly comment about the Criteria you used in order
to select this alternative.
I would choose the third alternative because it is the only one
where I am directlyresponsible for the decision taken and I wouldnt
feel like a prey from the destiny.Also it would mean no more lost
time and as said before it can only turn out in fourdifferent
results where only one is entirely detrimental. It can turn into:
success inthe local and global fields, success in one but not the
other and total failure.
6. Action Plan :
Use the next table to set your recommendations.
WHAT WHY HOW WHO WHENSt-Mt-Lt
Retrieving furtherinformation oncompanies thatpassed throughthe
same situation
If he decided to goglobal, instateSusan as chief ofthe
internationalaffairs
After winning astable position in
the internationalmarket startwidening theirproduct options.
Because that wayhe could take amore informeddecision in
fasterway.
Because she hadalready someexperience in thematter and alsoshows
moreinitiative and betterdecisioncapabilities.
Because first youneed to be sure you
have the market tosell a productbefore developingit.
Using Statistical datafrom alike enterpriseswhich is
normallypublically available.
Sending her to one ofthe branches abroad.
Starting in the originland and then widening
the international rangeof products with thosewho resulted
successfulin the local level.
Greg
Greg
The salespersonnel
St
Mt
Lt
