Pratikshya Mishra founder@powepointguard

S

Diversification of product portfolio.

Increases the age bracket ofFlare.

Natural

Opens up possibilities of vertical expansion.

Better utilization of channels

Awash

Savvy?

Loveliest

Summit

Flare

Essential

Swept

Away

Savvy?

Diversification of product portfolio.

Loveliest

Increases the bracket of Flare.

Opens up possibilities of

Natural

Summit

vertical expansion.

Better utilization of channels

Flare

Prevents stagnation of the

brand.Awash

Essential

Swept

Away

Diversification of product portfolio.

Addition of a new product/brand after two years.

Infusion of much needed cash in the ad budget.

Keeps the brand relevant.

Will boost the sales.

Will increase cost.

Minimum Plan

Mild Plan

2006

2007

2008

2009

Hell Yeah Plan

(predicted)

Will increase cost.

Minimum Plan

Mild Plan

2006

2007

2008

2009

Hell Yeah Plan

(predicted)

Will increase cost.

Minimum Plan

Mild Plan

2006

2007

2008

2009

Hell Yeah Plan

(predicted)

Will increase cost.

Minimum Plan

Mild Plan

2006

2007

2008

2009

Hell Yeah Plan

(predicted)

Will increase cost.

May dilute the brand image of Loveliest leading to loss of faithful and loyal customers.

Will increase cost.

May dilute the brand image of Loveliest leading to loss of faithful and loyal customers.

If the launch fails, Flare‟s position in the segment will be hard to gain back.

SAV V Y

SAV V Y

SAV V Y

SAV V Y

SAV V Y

No protection from umbrella brand name

PROS CONS

SAV V Y

Increase audience without any

baggage of the LoveliestNo protection from umbrella

branding.brand name

PROS CONS

SAV V Y

Increase audience without anyNo protection from umbrella

brand name

baggage of the Loveliest

branding.Added expenditure

PROS CONS

SAV V Y

Increase audience without any

baggage of the Loveliest

branding.No protection from umbrella

brand nameOpportunity for expansion in

future and increased salesAdded expenditure

PROS CONS

SAV V Y

Increase audience without anyNo protection from umbrella

brand name

baggage of the Loveliest

branding.

Added expenditure

Opportunity for expansion inCost of Failure extremely high

future and increased sales

PROS CONS

SAV V Y

Increase audience without any baggage of the Loveliest branding.

Opportunity for expansion in future increase in sales

Huge market open for the taking

PROS

No protection from umbrella brand name

Added expenditure Cost of Failure extremely high

CONS

SAV V Y

Increase audience without any baggage of the Loveliest branding.

Opportunity for expansion in future increase in sales

Huge market open for the taking

PROS

No protection from umbrella brand name

Added expenditure

Cost of Failure extremely high

Dulcet will give tough competition, market will take time to stabilize

CONS

SAV V Y

Increase audience without any baggage of the Loveliest branding.

Opportunity for expansion in future, increase in sales

Huge market open for the taking,

Parent company provides credibility and aspirational value

PROS

No protection from umbrella brand name

Added expenditure

Cost of Failure extremely high

Dulcet will give tough competition, market will take time to stabilize

CONS

SAV V Y

Increase audience without any baggage of the Loveliest branding.

Opportunity for expansion in future, increase in sales

Huge market open for the taking

Parent company provides credibility and aspirational value

Opportunity to break away from association with only old people.

PROS

No protection from umbrella brand name

Added expenditure Cost of Failure extremely high

Duclet will give tough competition, market will take time to stabilize

CONS

SAV V Y

SAV V Y

SAV V Y

WHY?

“Because no guts, no glory!”