48
U.K.B.A C.C.I.C PM41670539 캐나다 한인 상공 실업인 총연합회보 MAY/JUNE 2012 Electronic Cigarettes – Smokin’ Hot Category Making Waves for Itself 전자 담배- Smokin’ Hot부분 이 시장에서 약진 하고 있다 Carwash Doors: Enter at Your Own Risk! 세차장 문: 위험을 감수하고 들어오세요! Proximity Advertising – Helping You Target Customers Close to Home And… 근접 광고 – 귀업소가 동네의 손님들을 목표로 하는 것을 도와 준다 A Pre-Employment Tool That Helps You Keep Employees Where They Belong – At Work

CCW Magazine: May / June 2012

Embed Size (px)

DESCRIPTION

Convenience and Carwash Magazine: May / June 2012 Issue.

Citation preview

Page 1: CCW Magazine: May / June 2012

UKBA CCIC

PM

4167

0539

캐나다 한인 상공 실업인 총연합회보

UKBACCIC

MAYJUNE 2012

Electronic Cigarettes ndash Smokinrsquo Hot Category Making Waves for Itself전자 담배- Smokinrsquo Hot부분이 시장에서 약진하고 있다

Carwash Doors Enter at Your Own Risk세차장 문 위험을 감수하고 들어오세요

Proximity Advertising ndash Helping You Target Customers Close to Home Andhellip근접 광고 ndash 귀업소가 동네의 손님들을 목표로 하는 것을 도와 준다

A Pre-Employment Tool That Helps You Keep Employees Where They Belong ndash At Work

CONVENIENCE amp CARWASH CANADA 3

PublISHER Brenda Jane Johnstone bjjohnstoneconvenienceandcarwashcom

EDItOR Carter Hammett editorconvenienceandcarwashcom

SAlES Kait Walker 416-493-3912 kwalkerconvenienceandcarwashcom

Cody Johnstone 416-838-4674 codyjconvenienceandcarwashcom

DESIgN AND PRODuCtION Edge Advertising Keith House Design Production

EDItORIAl ADVISORy bOARD Bernie Comeau Shell Canada David Hoy Mid Island Co-Op Dave Watson The Chamois Doug McRae Kahkewistahaw Gas amp Convenience Store Ltd Kim Hansen MI Petro Scott Findlay Core-Mark

CONtRIbutINg WRItERS Russ BellDave BowenKelly GrayCarter HammettAlex RomanovDean Taylor

Sean Townsend

CIRCulAtION James Gordon subscriptionsconvenienceandcarwashcom

WEbSItE wwwconvenienceandcarwashcom

PublICAtION MAIl AgREEMENt No 41670539 Return Undeliverable Canadian addresses to Circulation Department 543 Borebank St Winnipeg MB R3N 1E8

Contents

FEAtuRES

5 Responsibility Earns Respect ndash Your national association earns national attention

7 Old Dutch Foods Announces the Retirement of Fred Prediger ndash After three decades ldquoCaptain Crunchrdquo cashes in his chips

9 Hot topic ndash After government clamp down on C-store smoke sales electronic cigarettes are lighting up a whole new niche market

13 Prepared Performance As cigarette sales decline food service gives itself a reboot Herersquos the skinny on breathing new life into an old category

20 getting to Know you Reaching Customers with Proximity Advertising ndash Writer Alex Romanov describes the personal touch C-stores can use as they reach out in smarter ways to consumers

23 Employee Retention Reliability and Relationship ndash Employees are customers too A new screening tool demonstrates that you can keep new hires where they belong At work

27 Managed Services Allow you to Manage your Profitability ndash By keeping your car wash equipment clean and shiny your bottom line sparkles

32 In through the Out Door ndash A good set of car wash doors are the first sign that you are open for business so why skimp Our writer offers tips on finding the package that yoursquoll ldquoa-doorrdquo

DEPARtMENtS

4 Publisherrsquos Message Golf season is upon us

37 uKbA Journal General Meeting heads to St John NB this year

5 7 9 13 3223 27

4 May | June 2012

brenda Jane Johnstone Publisher

Publisherrsquos Message Upcoming Events

May 15 2012NACDAOntario 2012 Childrenrsquos Charity golf ClassicEagles Nest Golf Club Maples ONnacdanacdaca

June 13 -14 2012NACDA ndash Maritimes 2012 Childrenrsquos Charity golf ClassicFox Creek Golf Club Dieppe NBnacdanacdaca

July 5 2012WCSA ndash 3rd Annual Charity golf tournamentCottonwood Golf amp Country ClubCalgary AB

August 9 2012Quebec 2012 Childrenrsquos Charity golf Classic

August 9 2012 Elm Ridge golf Club Ile-bizard QC

September 11 ndash 14 2012NACDA ndash 2012 Industry business SummitJW Marriott ldquoThe Rosseaurdquo Resort amp SpaMuskoka ON

October 23 2012WCSA SOI evening

Let the Games Begin As the winter thaw erodes and blossoms begin to poke their faces out and bloom we realize that spring is often a time of renewal and reflection but it also meanshellipoh who am I kidding It means golf is what it means Golf (Golf GOLF) Gardeners may spend winters conceptualizing and plotting their flower beds but golfers are a unique breed we dream about that hole in one

Of course therersquos often a deserving charity attached to a golf tourney and that means getting out and sinking one for a good cause as well Thatrsquos good enough motivation to get out and meet and greet fellow stakeholders engage in some friendly competition and do a little knowledge exchange in the process

One of those deserving charities is The Canadian Convenience Stores Association The organization is the national voice for all things C-store and has been doing a stellar job lately criss-crossing the coun-try and meeting with industry stakeholders and government One of the recent issues on the table concerns nutritional labelling on pre-pared foods Over ten million visits are made to C-stores on a daily basis and in some cases the growth of sales of prepared foods in our stores exceeds the growth of similar sales in quick service restaurants That translates into a huge impact on C-stores so your national asso-ciation ensures it has a very vocal presence at all discussions concern-ing this subject

Of course thatlsquos just one area where the CCSA has an impact New products are regularly reviewed and assessed and input is made And C-stores are bombarded every day whether itrsquos that hands-free dispenser you had your eye on or electronic cigarettes or the latest brand of potato chips suddenly available on the market therersquos a lot to sort through a lot to be informed about Thatrsquos where we step in to assist This issue is no exception One of the products is carwash door packages No matter what application you use your doors are the first thing consumers enter through and the first things consumers depart through A smooth running carwash door gives the distinct impression that your operation runs just as smoothly

The same is true for quick grab snacks at your C-store Far and away the most popular items food items are in the process of reinventing themselves as cigarette sales gradually fall by the wayside

Those are just some of the items in this stellar issue We hope you enjoy both the indoors and outdoors as the days start to get just a tch longerhelliplong enough to that extra golf swing in See you on the green

SmokeHD reg

HIGH DEFINITION SMOKINGELECTRONIC CIGARETTES SmokeHD

wwwHDSmokecom1-855-HD-SMOKE

CONVENIENCE amp CARWASH CANADA 5

The CCSA has seen success on the regulatory front thanks to its ability to work collaboratively and the respect it has earned from voluntary efforts to meet challenges head on

Despite the fact that Canadarsquos convenience sector offers employment to more than 185000 persons who work at some 25000 locations across the country it remains a tough job to get government to consider the industryrsquos point of view In fact Canadian Convenience Stores Association (CCSA) presi-dent Alex Scholten spends a lot of time traveling around the country meeting with stakeholders and government policy makers

ldquoIt has been a challenge to get government to understand that because of the size of our industry their decisions that impact convenience retail can have far-reaching effects for Canadian business and society Our job has been to get the message out to regulators and I believe we have turned the tide thanks to a lot of hard work from the CCSA and our re-gional affiliatesrdquo

by Kelly Gray

Responsibility Earns RespectCCSA MAking inroAdS with ottAwA relAtionShip

Indeed Scholten and his team recently travelled to Ottawa to meet with Health Canadarsquos taskforce for the review of nu-tritional labeling for prepared foods and menu items He suggests that the government seemed primarily concerned with the needs of other sectors before the CCSA submission ldquoWe discussed several factsrdquo says Scholten ldquoHealth Canada needed to know that 10 million Canadians shop at C-stores every day We showed that in some markets the growth of sales of prepared foods in C-stores exceeds the growth of such sales in quick service restaurants Because of that when government considers making rules on nutritional labeling it could have a big impact on convenience outlets and we want to make sure we have a seat at that decision tablerdquo he says adding that prepared foods represent a sizable growth area for convenience stores simply because locations are so well placed to meet the snack and meal needs of time harried consumers

However he also notes that while it is important for con-sumers to know and understand the nutritional components of the foods they are eating government needs to under-stand that small independent retailers donrsquot have the same

6 May | June 2012

kind of capabilities a fast food chain might have when it comes to establishing caloric and fat counts in foods ldquoThere has to be some give and take and this has been part of our message to regulators a message to which they appear to be listeningrdquo

He remarks that the CCSA submissions have shown that there has been considerable voluntary action from the convenience sector in regard to working with government to address the health con-cerns of Canadians For example the Western Con-venience Stores Association has been a key player with-in BCrsquos Healthy Family initiative There stores have voluntarily offered to provide nutritional info to help get the project off the ground ldquoThis process helped get us to the table in Ottawa We were able to show that our industry was very supportive of the BC project and we demonstrated a desire to make such efforts consultativerdquo

One of the key missions of the CCSA has been to improve and share the industryrsquos best practices across the country To achieve this aim several years ago the association launched an internal initiative called Responsible Retailer Training a program that features training modules designed for C-store own-ers and their personnel that cover various aspects of the business from the prevention of sales of tobacco and other age-restricted products to minors (We Ex-pect ID) to the handling of hazardous materials to control and prevention of shoplifting

This Responsible Retailer Training has earned the respect of government regulators and it was with this acknowledgment that the CCSA made its presence felt at the recent Justice and Human Rights Stand-ing Committee hearing ldquoWe voiced our support for the Federal governmentrsquos proposed changes to the citizenrsquos arrest laws under Bill C-26 ETH changes which sought to simplify the complex Criminal Code provi-sions on self-defense and defense of property In the past retailers had to catch shoplifters in the act be-fore they could make a citizenrsquos arrest The proposed changes to these laws would allow store owners to not only make a citizenrsquos arrest when they caught someone in the act of stealing but also within a rea-sonable period after the crime had been committed ldquoIt was our position that such changes would allow

storeowners to better address the ever-growing challenges of store theft Our storeowners face ex-tremely tight margins and they needed all the help and flexibility they could get to catch shopliftersrdquo he says noting that ldquowith the proposed changes in place store owners or their employees would no longer have to react on the spur of the momentndasha circumstance that could lead to dangerous situa-tions and outcomesrdquo

Scholten points out that our past efforts with government in dealing with regulations impacting the c-store industry were akin to closing the barn door after the horse was already out ldquoWhether it is nutritional labeling taxes on non-healthy products tobacco restrictions or regulation on other key sec-tors we want to be more proactive When we are partners in the process and can speak at the deci-sion table everyone benefits Consider that the con-venience store sector is a $33 billion segment of the Canadian economy that supports close to a quarter of a million workers and suppliers and the need for much closer collaboration can be seen

ldquoIt all starts with grassroots support from small independent operators where we are able to work at a local and provincial level The respect we have earned from the provinces has now been transmit-ted to the federal arena where Ottawa is now seeing us as a collaborative partnerrdquo

Part of this collaboration with retailers is the cre-ation of the annual State of the Industry report Re-leased annually the CCSA and its partners create an overview of the convenience store sector through the use of survey data collected from retailers across the country which is then used to promote industry awareness ldquoNow when we speak with government across the country or work with media to establish our objectives we go armed with solid market data that demonstrates the power and significance of Canadarsquos convenience store industry an industry that has grown to become a vital and essential part of our countryrsquos modern frameworkrdquo Scholten en-courages all retailers to participate in the surveys that will be circulated by the CCSA and its regional affiliates over the next several months

Consider that the convenience store sector is a $33 billion segment of the Canadian economy that supports close to a quarter of a million workers and suppliers and the need for much closer collaboration can be seen

CONVENIENCE amp CARWASH CANADA 7

by Kelly Gray

Old Dutch Foods Announces the Retirement of Fred Prediger

During three decades with Old Dutch Foods Fred Prediger has seen a lot of change Today as he readies for retirement from the company as its senior director of sales BC AB SK he reflects that throughout his tenure the sales force has grown dramatically as has the assortment of Old Dutch products

ldquoToday it is about personal contact and relationship selling When I started on a route in the North Battleford area 30 years ago you were run off your feet and barely had time to drop into the store to say hello Today this area is serviced by seven distributors who take the time to freshen stock merchan-dise and discuss products with their customers We even have key account managers something we never had when I started It was just merdquo he says

Prediger got his start in the grocery and food business at age 13 working for his uncle at an OK Economy outlet in Saskatoon He worked his way up to management after finishing high school taking over OKrsquos Wynyard Sas-katchewan store

ldquoI was in my 20rsquos with two young boys at home We wanted to move to a larger centre so I went in to Saskatoon looking for work I found a job as a relief driver for Old Dutch I worked constantly and after a year I heard the company was looking for a distributor in North Battleford to cover the north-west sector of the province

ldquoI was away from home a lot so I went back to grocery and worked at Wallyrsquos Food Basket and Western Grocers in North Battleford before switching back

to Old Dutch for the long haulrdquoPrediger admits he missed Old

Dutch Foods So after a couple of years back in food retail he returned to take on a bit of relief driving before moving on to the distributorship in Prince Albert a position he held for 18 years Next it was back to Saskatoon as regional sales manager following the promotion of Ken Dick

ldquoIn 1991 a position opened in Calgary for a regional sales manager and I went for itrdquo he says noting that a life with Old Dutch periodically meant picking up and moving around ldquoThen after the Humpty Dumpty acquisition there was a bit of reorganization and the job expanded to include the three western provinces (BC Alberta and Saskatchewan)

ldquoWhen I started in Calgary I was the sole contact for chains and gas ac-counts in Calgary Now we have key account managers When I took on North Battleford a good week might have been $3500 Today we have some routes that average $15000 a week I remember when the introduc-tion of Salt Nrsquo Vinegar chips was a big deal Now we have 19 flavours as well as a growing slate of corn and Kettle products The company has grown so much over the yearsrdquo

Following his retirement this spring Prediger plans to relax and spend more time with his grandkids ldquoI plan to take it easy and stay away from airportsrdquo he says finishing that with all the traveling and road miles a chance to just sit with family will be a welcome change

lotS of ChAnge witneSSed during A CAreer CrunCh SpAnning three deCAdeS

Prediger got his start in the grocery and food business at age 13 working for his uncle at an OK Economy outlet in Saskatoon He worked his way up to management after finishing high school taking over OKrsquos Wynyard Saskatchewan store

TM

DISPOSABLETobacco MentholVanilla

SmokeHD reg

HIGH DEFINITION SMOKING

ELECTRONIC CIGARETTES SmokeHD

3 GREAT MONEY $$$ MAKING $$$ PRODUCTS

STOCK THESE ITEMS TODAY

DELUXESTARTER KITS

SmokeHD reg

-Huge Profits-Small Start-Up Costs-Exciting New Item Advertised on TV-Endorsed amp Used by Popular Celebrities-Residual Income Selling Cartomizer Refills-We Send Customers to You-Your Customers Send You Referrals-FREE Promotional Items for Your Store-FREE Dealer Listing on our Website

- Equivalent to 9 packs of Cigarettes- 2-piece design with Rechargeable Battery- Lifetime Warranty- 3 Popular Kit Flavors Full Robust amp Menthol- 8 Cartomizer Flavors Full Tobacco Robust Tobacco Menthol Apple Cherry Chocolate Coffee Vanilla

- Americarsquos FAVorite Disposable Electronic Cigarettes- 3 High Demand Flavors Tobacco Menthol Vanilla- 400+ Puffs- Set your own Price- FAV = Profits

- Popular CORONA Size- 1500+ Puffs- Equivalent to 35 Cigars- Realistic Ash Tip- Soft Plastic Mouthpiece- Great Cigar Flavor

SmokeHD regWHY CHOOSE

Distributors amp Retailers WantedwwwHDSmokecom

Toll Free 1-855-HD-SMOKE or 1-855-437-6653Fax 647-547-8176Email saleshdsmokecomWeb wwwHDSmokecom

Tel 416-746-4700

ORDER TODAY

8 March | April 2012

Hot TopiceleCtroniC CigAretteS Are MAking their wAy into CAnAdiAn C-StoreS

CONVENIENCE amp CARWASH CANADA 9

Whether customers are looking to cut back on a bad habitor enjoy the occasional puff without the second hand smoke electronic cigarettes are being touted as an alternative to traditional tobacco smoking With all the look feel flavour and physical sensation of inhaled tobacco smoke minus the chemicals these products are making their way into Canadian C-stores

ldquoThis new category has seen tremendous growth over the past year And most of that growth for Smoke NV has come directly from the C-store marketrdquo says Shanu Mohamedali managing director of Smoke NV Inc ldquoThe C-store market is ideal for our products because it allows regular custom-ers to easily find the Smoke NV items they want while also catching the attention of new customers who are ready to make an affordable healthier impulse purchaserdquo

Smoke NV currently offers retailers Disposable Electronic Vaporizers (available in both Canadian and Menthol fla-vours) a brand new line of Disposable e-Cigars a new ldquoEx-press Kitrdquo that includes a rechargeable battery USB charger

and three cartridges as well as Smoke NV replacement car-tridges available in seven different flavours including (in or-der of popularity) Canadian Menthol Peach Coffee Apple Chocolate and American

ldquoFirst and most importantly our products contain no nico-tine which is why we prefer to refer to them as vaporizers rather than e-Cigarettesrdquo explains Mohamedali ldquoSmoke NV proprietary liquid ingredients are 100 per cent food grade Unlike many of our competitors we do not use toxic glues in the manufacturing of our products Instead we employ a screw-based attachment system that results in a much safer product for the customer We also employ some of the most diligent and sanitary product tests currently found in the market todayrdquo

Along with disposable options retailers can offer custom-ers rechargeable items and their complementary add-ons Jasper and Jasper which offers Impulse a fully-charged disposable option also host two types of rechargeable products The main one is the Revive featuring two lithium-

ion batteries three cartomisers (refills) USB mains adaptor and a carrier case The Xplorer is essentially the same product with one lithium-ion battery two refills USB and a carrier case

ldquoWhatrsquos unique about our products is that they do not use the standard lsquoheating rodrsquo other companies userdquo says George Muzaic of Jasper and Jasper Canada Inc ldquoWe use a sophis-ticated heating nano fabric which de-livers consistent vapour output as well as no overheating In addition we are the only company to offer a soft-tip dis-posable product which we had rede-signed in Europe All other companies use hard metal casing The material we use and have sourced through our research and development gives the consumer a realistic alternative than the traditional tobacco products re-ducing weight soft feel on the lips and consistent vapour on every inhalationrdquo

ldquoThere are several benefits to retail-ers carrying e-cigs Most importantly the e-cig is in high demand and if theyrsquore not offering one they are miss-ing out on a great opportunity They may even be losing out on other sales as a resultrdquo explains Andreas Voulis of HDSmoke ldquoSecond the products typi-cally offer a great margin and with the residual sales created by replacement cartomizers e-cigs are an essential item for the C-storersquos product mixrdquo

He points to the companyrsquos line of various starter kits replacement car-tomizers which are available in eight flavours and two colours along with rechargeable batteries and carrying cases in various colours which allows clients to customize and personalize their own HDsmoke

uP FRONtEven though electronic cigarettes are not tobacco products retailers may still worry about legislation preventing them from marketing the items

ldquoElectronic cigarettes are not con-sidered a tobacco product and as such are not bound by tobacco legislationrdquo explains Voulis ldquoHowever similar to tobacco products we advise all our

ELECTRONIC CIGARETTESmokeHD reg

retailers dealers and distributors that the sale of these items is limited to in-dividuals of legal smoking agerdquo

ldquoDue to lack of proper knowledge of the subject we have had instances of individual inspectorates expressing concern about the technologyrdquo adds Mohamedali ldquoSmoke NV has always responded to these situations from a point of education and has worked closely with the different levels of government to reduce disinformation about our product and intentions as well as help them anticipate the mar-ket and establish a set of standards We occasionally encounter concern over the last position that Health Can-ada published regarding lsquoe-cigarettesrsquo however this position is only applica-ble to products that contain nicotine Smoke NV fully supports this position and we expect that Health Canada will soon be putting some form of industry regulation in placerdquo

As electronic cigarettes are not con-sidered to be tobacco products they can be openly displayed in C-stores and donrsquot have to be kept hidden be-hind sealed and covered cabinets

Smoke NV works closely with distrib-utors and retailers to design effective POS materials Their current offering includes product floor and counter stands acrylic displays posters bro-chures and window clings

ldquoWe are always working to develop effective POS materials and encour-age feedback from buyers and POP designersrdquo says Mohamedali

Voulis of HDSmoke states C-store retailers can even contact the compa-ny for a free sample along with POS material so they can better understand how the product looks feels and the benefits for their customers

ldquoIt is probably safe to say that tra-ditional tobacco cigarettes will never be completely replaced by electronic cigarettes but we are seeing a huge shift of traditional smokers moving to-ward this technology and accepting its many advantagesrdquo

Andreas Voulis of HDSmoke points to the companyrsquos line of various starter kits replacement cartomizers which are available in eight flavours and two colours along with rechargeable batteries and carrying cases in various colours which allows clients to customize and personalize their own HDsmoke

CONVENIENCE amp CARWASH CANADA 11

CONVENIENCE amp CARWASH CANADA 13

Prep

ared

Per

form

anceAS ConvenienCe retAil SeeS

trAditionAl MArketS like tobACCo SAleS Shrink they Are turning to toolS like prepAred food progrAMS for An edge in An inCreASingly CoMpetitive buSineSS SCene

The times they are a changinrsquo Certainly Canadarsquos C-stores are finding that the traditional product assortment of 15 years ago is less interesting to customers today As our world speeds up C-stores have found opportunity in helping us meet the challenges of modern-day time compression

This is where prepared foods have entered into the equation Every day 10 million Canadi-ans walk through the front doors of a C-store This represents 10 million opportunities to ad-dress their needs and make a positive differ-ence with products and services that now in-clude bench-made sandwiches and burgers soups and even Pad Thai As tobacco sales have waned operators have come forward with foodservice that is making the neighbourhood quick service shop about so much more than a place to pick up the newspaper and a pack of Players Lights

When it comes to prepared foods the most common choices for consumers at convenience stores (in descending order) are deli meat sandwiches chicken dishes burgers hot dogs breakfast sandwiches French fries and pizza (The NPD Grouprsquos CREST service) Quick grab (snack) items remain the most popular items for consumers far surpassing the top prepared food item deli meat sandwiches

CANDY END

CAP RACK

BREAD

COOKIECRK R

HBC

GM

MULTI

SNACK RK

NUTS

SALTY

HANGING

CANDY

GOURMET CHIPS

MEAT SNACKSJE

RKY

CLEANING

PAPER

PET FOOD

MEAT

SNACK

NUTS amp

SEEDS

FROZEN BEVERAGE

amp SOFT SERVE

HOTFOOD

BAKED

GOODS

ENERGY

DRINKS MAPSFrsquoREAL

ICE CREAM

SUNGLASSES

GRAB HEAT AND

EAT FOOD SERVICE

CASH

REGISTERAUTOMOTIVE

OILS

DAIRY

LIGHTERS

IMPULSE

BUY ITEMS

DELI COOLER

ITEMS

CIGARETTES CIGARS amp OTHER

TOBACCO PRODUCTS

HANGING

CANDY

HANGING

CANDY

HANGING

CANDY

HANGING

CANDY

COFFEE

RETAIL

BEVERAGE

FRESH SANDWICHES

DRINKSYOGURT

ENTREES

Contact your local Core-Mark office Ontario NW OntarioSask Manitoba Calgary Vancouver1-877-864-0285 1-800-665-7575 1-800-982-7552 1-800-242-8402 1-800-663-9963

READY TO EAT HOT

FOOD

Fresh sandwiches and pizzas too

wwwcore-markcom email carcandcore-markcom

For everything you need

14 March | April 2012

CONVENIENCE amp CARWASH CANADA 15

ldquoThe question for convenience store opera-tors is whether they can compete in catego-ries that are already served by QSR operators and offer comparable quality to consumersrdquo comments NPD Group Industry Special-ist Joel Gregoire ldquoAlso can they make the needed operational adjustments that would be required while maintaining their margins Perhaps more fundamentally are convenience store operators willing to invest in a communi-cations strategy to inform consumers of their

prepared options given that consumption behaviour in these venues is geared more to-wards traditional snack foodsrdquo

When looking specifically at frozen dinners daypart matters says Gregoire pointing to The NPD Grouprsquos National Eating Trends service which tracks food and beverage consump-tion across nearly all categories and venues ldquoYoung adults 18-34 are more likely to eat their frozen dinners at lunch likely because of the convenience the category offers and the fact that they are more likely to be lsquoon-the-gorsquo (ie at work) Consumers 65+ skew much more heavily to dinner indicating that this format is less likely to be an on-the-go option and rather an in-home dinner solution that requires little preparation (and cleanup) for this age group Perfect for someone who is single Position-ing frozen meals as an on-the-go solution for younger consumers in the middle of the day may prove a better fit for the C-store chan-

nel With this in mind if C-stores do offer frozen meals to be eaten on premise they should look to create a friendly environment thatrsquos conducive to heating and eatingrdquo

This friendly environment is one that is the re-sult of a lot of adaptation For example as drug chains move more fully into the convenience sector C-stores find themselves offering less grocery less frozen and more hot foods and snacks as they seek to meet the challenge of competition head on

ldquoAs competition increases C-stores must reinvent themselves to become something much more than a place for a late night quart of milkrdquo says Chuck Arcand corporate director of Canadian marketing with Core-Mark a go-to company that is a key distributor and store service provider to the countryrsquos convenience sector

Arcand reports Core-Mark has been offering products to fill in the foodservice gap at C-stores For example they offer Richmond Valley frozen entrees that can be heated in-store or at the office and a pizza program that can be sold hot by the slice by the pie or refrigerated for take nrsquo bake ldquoThese pizzas are great for stores close to schoolsrdquo he says Core-Mark also of-fers a Campbellrsquos soup program complete with kettle as well as a new George Pepper soup line There is also a roller grill offering break-fast burritos and other items a pastry assort-ment that includes frozen product (six varieties of doughnuts) that is on a par with anything in the market More Core Mark offers a sandwich program that features 15-to-20 varieties of fresh and atmospherically modified (CO2) selections

ldquoAt Core-Mark we are really a partner in cre-ating in-store profit centres and helping reduce overhead We can also reduce the need to hold

Karen Weldman vice president of new business development says C-stores need only 480 square feet and about $150000 to invest to get into a full day part foodservice business that consists of a Country Style premium coffee program and fresh-made Mr SUB sandwich offer

16 May | June 2012

large amounts of inventory thanks to our close supportrdquo

C e r t a i n l y close support is essential when offering food programs that require re-frigerated or m e r c h a n d i z e s u p e r v i s i o n like monitoring turns and shelf placement This is where compa-nies like Core-Mark and others such as National DSD Group a national direct-to-store leader with more than 200 vehicles ser-vicing the coun-

try come into playldquoOur people are in stores on a scheduled basis to ser-

vice sandwiches and other snack sections throughout the operationrdquo says National DSDrsquos Henry Arsenault who re-ports that the company offers multi-temperature trucks an attribute that creates something like a snack foods warehouse on wheels It also means consistent restock-ing a major factor in customer needs ldquoWhen C-store customers come in looking for a particular snacksand-wich itrsquos important to have the right product on hand This represents the convenience that keeps people coming back to your storerdquo he says

When it comes to coffee and fresh sandwiches the MTY Group has a lot to offer the industry Last year the group purchased Mr Sub and along with their Country Style brand is now rolling out a program to C-stores that will see operators able to offer both brands to their cus-tomers

According to Karen Weldman vice president of new business development express division at MTY the launch of Country Style and Mr Sub Express programs represents a fresh solution for C-stores and gas bars look-ing to get into foodservice ldquoMr Sub was established in Canada in 1958 and is a well known and highly respected brand The same is true for Country Style Together the

brands offer an exciting alternative for customers who see both marquees as high value and high quality play-ers in foodservicerdquo she says remarking that C-stores need only 480 square feet and about $150000 to invest to get into a full day part foodservice business that con-sists of a Country Style premium coffee program and fresh-made Mr Sub sandwich offer

ldquoConvenience retailing is undergoing an evolutionrdquo she says ldquoStores are now more customer targeted and more service focused than ever A foodservice offer-ing is all part of the contemporary face of Canadarsquos C-stores Without the edge that prepared food items deliver stores will find it increasingly harder to com-peterdquo she says

Indeed once upon a time the question was ndash lsquoGot milkrsquo Today business complexity and customer needs have C-store operators partnering with brands from AampW to Chester Fried Chicken Now the question to a customer who comes in for a loaf of bread and a box of breakfast cereal might well be ndash lsquoWill you have fries with thatrsquo

Certainly taste and convenience rule when it comes to snacks Now public attitudes are beginning to shift toward a greater demand for good-for-you quick bites The upshot is that manufacturers are coming forward with new product innovation to fill the void Retailers as well have seen the light and are looking more closely at making their real estate available to healthy snack alternatives The public is the beneficiary and the sector is on a growth curve as a result

When looking at the overall Canadian snacking environment consumers indicate that health is more important to them in the morn-ing than at any other time of day In fact according to The NPD Grouprsquos SnackTrack service which tracks over-all consumption and motivations for a cross-section of snack food catego-ries health is identified as the main reason for choosing snack foods ten per cent of the time in the morning compared to six per cent when look-ing across the entire day While taste still rules as the main consideration when making a snack food selection Canadians are more likely to want to start the day off right in the morning

Does this translate into the foods purchased from convenience stores in the morning To some extent yes According to the NPD Grouprsquos

heAlthy ChoiCeS

Guilt free snack alternatives are coming into their own as C-store customers seek out more healthful options

CONVENIENCE amp CARWASH CANADA 17

CREST service which tracks con-sumption across the foodservice industry juice muffins snack bars (which include cereal energy and granola bars) milk and bagels are all more likely to be purchased in the morning At the same time car-bonated soft drinks rank third of all foods and beverages purchased in the morning at convenience stores (behind coffee and juice) so health is certainly not the only consider-ation Additionally only two per cent of snack foods purchased at a conve-nient store in the morning had health identified as being the main driver behind the selection well under the ten per cent listed for all purchase venues in the same daypart

According to NPD Group Indus-try Specialist Joel Gregoire de-mographics are an additional chal-lenge Teens and young adults are more likely to get their foods and beverages from convenience stores For instance Teens 13-17 account for 15 per cent of all traffic at con-venience stores compared to seven per cent for all commercial food-service venues combined Healthrsquos importance however increases with age For example teens indi-cate that health is the main reason for choosing a snack food three per cent of the time compared to nine

18 May | June 2012

per cent for adults 55+ Convenience stores may see healthy offerings as a way to help drive traffic among older adults but the re-ality is that teens are the sweet spot for con-venience stores and one has to consider the potential incremental lift that healthy options would give convenience stores as consumers generally donrsquot see the this venue as a source for nutritious options

ldquoWhen teens visit a convenience store they are most likely to do so for a snack in the after-noon or the evening (73 per cent of their vis-its) whereas adults 55+ who tend to be more concerned with health are more likely to visit a convenience store in the morning (over 30 per cent of their visits) compared to teens (15 per cent of their visits)rdquo says Gregoire noting that the PM snack is still the most popular daypart for adults 55+ at over 45 per cent

Here Gregoire says a health positioning for convenience stores would likely have the greatest resonance in the morning among older consumers However he suggests one must remember not to get away from the core reasons why people snack which are taste and convenience

Indeed this is behind the success of General Mills Nature Valley and Fibre 1 snack bars Ac-cording to National Sales Manager Ted Sadin-sky the Sweet nrsquo Salty range of Nature Valley bars are the countryrsquos leader because they have addressed taste health and convenience He reports that General Mills offers four core products within their Granola line (NV Sweet nrsquo Salty NV Trail Mix NV Crunchy and Fibre 1)

ldquoThese bars work in all day parts they work well as promos and are a good add on to cof-fee and beverage salesrdquo he says noting that secondary placement is best by the coffee and hot beverage station ldquoThese snack bars are alternatives to the standard range of choco-late bars and other confectionary products To generate strong sales retailers need to make them visible in places where buying decisions are maderdquo

As well Sadinsky points out that the healthy snack bars are a solid profit source for retailers and driving incremental sales is highly benefi-cial to the bottom line ldquoThis is where in-store merchandizing comes into play Let customers know you have them and maximize the oppor-tunity by pairing them with other products to increase till ringrdquo he says commenting further

that like chocolate bars healthy snacks fall to impulse buying decisions and operators need to make that decision as easy as possible

With people seemingly more concerned about health and food it comes as not surprise that the healthy snacking product range is ex-panding well beyond granola bars

ldquoAs c-store operators see drug chains mov-ing into territory once occupied by conve-nience retailers they have been stepping up the product assortment and servicesrdquo says Chuck Arcand Corporate Director of Cana-dian Marketing Core-Mark a North American leader in marketing distribution and logistical support to the trade with a strong presence from Vancouver Island to Ottawa

Core-Mark is a broad line supplier and dis-tributor that can offer everything from pack-aged sandwiches to confectionary to chips to pizza and breakfast items to donuts and every-thing in between ldquoOur idea is really to increase profit per linear foot We do this through things like vendor consolidation a program where we reduce inventory and decrease interrup-tions from sales peoplerdquo he says noting that a typical store might see 43 direct store delivery staff ldquoWe can reduce this to just seven people a store has to deal withrdquo

What are his teams telling him about snacks in c-store ldquoHigh protein is big and we are see-ing strong sales of bulk jerky Manufacturers have reduced the sodium in their products to make them more attractive to health conscious consumers Gluten free chips like Covered Bridge brand are also selling well as society discovers a growing percentage of the popu-lation is negatively impacted by wheat prod-ucts We are also obtaining a lot of market data from the US a market that is farther ahead in terms of healthy snack consumer acceptance This data can give Canadian retailers a real leg up as trends move forwardrdquo he says pointing out that their teams have taken what they have learned and use this to build more eye-catch-ing displays and get the right products in store

ldquoWe are seeking to build the market to ag-ing and female customer bases that have been a bit slow in c-storerdquo he says concluding that while Canadian consumers are still thinking tra-ditional fare when it comes to snacking retail-ers need to be at the crest of the wave as the trend toward healthier products increases its presencerdquo

CONVENIENCE STORE VISITSBY AGE GROUP (MORNINGS)

TEENS1555+30

CAN

DY

END

C

AP R

ACK

BRE

AD

COOKIECRK R

HBCGM

MU

LTI

SNAC

K RKNUTSSALTYHANGING

CANDY

GOURMET CHIPS

MEAT SNACKSJERKY

CLEANINGPAPERPET FOOD

MEA

TSN

ACK

NU

TS amp

SE

EDS

FROZEN BEVERAGE amp SOFT SERVE HOTFOOD

BAKED GOODS

ENERGY DRINKS

MAPSFrsquoREAL ICE CREAM

SUNGLASSES

GRAB HEAT AND EAT FOOD SERVICE

CASH

REG

ISTE

R

READ

Y TO

EA

T H

OT

FOO

D

AUTOMOTIVE

OILS

DAIRY

LIG

HTE

RS

IMPU

LSE

BUY

ITEM

S

DELI COOLER ITEMS

CIGARETTES CIGARS amp OTHER

TOBACCO PRODUCTS

HANGING CANDY

HANGING CANDY

HANGING CANDY

HANGING CANDY

Contact your local Core-Mark office Ontario NW OntarioSask Manitoba Calgary Vancouver1-877-864-0285 1-800-665-7575 1-800-982-7552 1-800-242-8402 1-800-663-9963

ldquoand we do coffeerdquo

wwwcore-markcom email carcandcore-markcom

RETAIL BEVERAGE

FRESH SANDWICHES

DRINKSYOGURTENTREES

For everything you need

20 May | June 2012 CONVENIENCE amp CARWASH CANADA 20

To craft an effective marketing strategy retailers must know their customers Consumer insights enable merchants to target campaigns and maximize ROI In the past it was difficult for marketers to identify consumer preferences efficiently which led to a scattered approach to marketing with messages distributed broadly and randomly in the hope that they would stick with a sufficient number of receptive consumers to make campaigns worthwhile

However new technology developments have opened up fresh possibilities that have profound implications for both marketers and shoppers An increasingly mobile culture ndash in which millions of consumers are always connected via smart-phones and tablet devices ndash coupled with ad-vances in real-time data collection and measure-ment capabilities provide new opportunities for retailers Those who capitalize on these new op-portunities will be the winners in the proximity marketplace

A SMARtER INFRAStRuCtuRE REQuIRES SMARtER MARKEtINg PROgRAMSProximity advertising ndash the ability to reach customers within range of a particular location with targeted messages ndash is a fast-growing trend for one simple reason It works In fact an IBM study found that 72 of customers are receptive to marketing messages about products and services that are within sight of the customerrsquos location

Thatrsquos a powerful incentive for retailers and the good news is that new technology tools al-low them to reach potential customers ndash without compromising consumer privacy ndash at a price that is far more affordable than many traditional cam-paigns Today merchants can send rich media messages to consumers within range using the Bluetoothreg technology that powers customer smartphones and devices

by Alex Romanov CEO iSIGN Media

getting to know you

REACHING CUSTOMERS WITH PROXIMITY ADVERTISING

The most effective proximity marketing strate-gies combine the power of Bluetooth technol-ogy with the dynamic capabilities of digital sig-nage a proven technique offered by a mature industry that allows retailers to promote brands products and services in a more direct personal-ized way than traditional static signage By com-bining these two media tools merchants can personalize digital signage content reach con-sumers with messages on their devices that are as personal as a text and match the offer to the consumersrsquo preferences This strategy creates a whole that is greater than the sum of its parts

COMMuNICAtINg WItH CuStOMERS IN tHEIR PREFERRED MEDIuMSIn an interactive multimedia culture the winners will be advertisers who speak to consumers in their preferred language which is increasingly mobile and personalized Consumers are bombarded with messages from all sides and only those offers crafted in the same manner as consumersrsquo preferred content can cut through the clutter Proximity advertising fits the bill since it is dynamic and delivers unparalleled opportunities for interaction

Proximity marketingrsquos ability to reach consum-ers in a personal way is only the beginning It also offers virtually endless opportunities to de-liver consumer insights to the merchant in real time enabling retailers to further refine messag-ing to conform to consumer preferences And it does this in an unobtrusive way since consumers first opt-in to the messaging

For example imagine being able to send a rich media message to a potential customerrsquos handheld device when that customer is in close proximity to a retail outlet The message could be an offer for a mobile coupon that provides the customer with a discount on a product or service with the message reinforced by digi-

CONVENIENCE amp CARWASH CANADA 21

tal signage promoting the same or a related product or service Imagine having the ability to change the messaging and signage on the fly to generate greater ROI based on real-time consumer metrics

This scenario is possible right now and the technology to make it happen is as ubiquitous as a smartphone and often more affordable than traditional marketing campaigns And because itrsquos a proven way to generate ROI by leveraging mobile culture and consumer buying behavior it is the future of advertising

A WIN FOR CONSuMERS AND MERCHANtSClearly proximity advertising holds great promise for retailers looking to generate new business and garner improved returns on their advertising investments But consumers

win in this brave new marketing world too In fact they might be the biggest winners of all Thatrsquos because proximity advertising engages consumers via their preferred method of communication ndash interactive spontaneous ndash while they are already engaged in enjoyable activities on the go

By combining emerging mobile marketing techniques with mature digital signage strate-gies merchants can engage consumers directly and intimately offering greater levels of inter-activity to deliver quality content and targeted offers It enables merchants to reach tech-savvy customers on their own terms while measuring message effectiveness and adjusting offers to consumer preferences in real time This delivers a win to participants at both ends of the con-versation

AbOut tHE AutHORAlex Romanov is CEO of iSIGN Media a leading North American multiplatform advertising solutions company that utilizes Bluetooth Mobile Wi-Fi and Location-Aware technologies to deliver rich media permission-based messages to engage consumers more deeply and cost-effectively Find out more at httpisignmediacom

With just a flash in front of a reader and no PIN the Interac Flash enhanced debit card gives

customers a faster way to pay For you it means quicker lines better service and reduced

cash handling costs Interac Flash Itrsquos the Canadian way to pay now even faster

Find out more at InteracFlashca

Serve customers in a flashIntroducing Interac FlashTM

regtrade Interac the Interac logo Interac Flash Everyday Simply the armoured truck design and the Interac Flash design are trade-marks of Interac Inc Used under license The Contactless Symbol is owned by EMV Co LLC Used under license

CLIENT Interac TRIM 8125 x 10875 PUBLICATION Convenience amp Car Wash CanadaJOB IT-1356-T-CWC LIVE

DESCRIPTION FP 4C BLEED +025 INSERTION DATE Jan 2012

APPROVALSACCOUNT DIRECTOR CREATIVE DIRECTOR WRITER STUDIO MANAGER

1910 Yonge St Toronto ON T 416 484-1959

APPROVED

IT-1356-T-CWCindd 1 11-11-30 138 PM

by Sean Townsend

CONVENIENCE amp CARWASH CANADA 23

Itrsquos an all-too-familiar scenario in the convenience store and gas station retail industry a new employee comes on board goes through orientation and trainingmdashand is gone within months

When it comes to the bottom line high em-ployee turnover is a double-edged problem los-ing employees is expensive and so is replacing them With so much at stake many experts say the best way to prevent turnover is to hire the right people in the first place

Thatrsquos the goal at Pioneer Petroleums with the innovative online application system the com-pany is using to pre-qualify retail operators for its sites in Ontario and Manitoba

ldquoPioneer owns more than 700 sites from ba-sic gas stations to full-service operations with convenience stores and carwashesrdquo says John Skakie an HR consultant who has been working with Pioneer since 2006 ldquoThat allows for different levels of investment by a diverse group of retail

eMployee retention

Reliability and Relationshippre-eMployMent SCreening toolS help iMprove the bottoM line

operators who are independent contractorsrdquoSkakie says Pioneer sees an average of 200-

to-220 qualified candidates per 12-month rolling period competing for between 10-and-25 job opportunities over the same period

To apply applicants create a profile to enter their contact information and resume Then they answer a series of pre-qualification and screen-ing questions For those who are qualified the third stage is an in-person interview with Pioneer staff

The cornerstone of the pre-qualification step is the Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool avail-able through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job per-formance courtesy emotional maturity consci-entiousness trustworthiness job commitment and safety

Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool available through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job performance courtesy emotional maturity conscientiousness trustworthiness job commitment and safety

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

2012 State Conventions amp Trade ShowsCome Join Us

For more State Convention amp trade Show inFormation Go to the map at wwwwpmacom and select the state where you would like to attend or call (801) 263-9762

Convention Golf tournament and trade Show

MPMCSAMontana PetroleuM Marketers and ConvenienCe store assoCiation

Save the date June 5-7 2012

Billings Hotel amp Convention Center Billings MT

Montanabull Billings

Suncadia Lodge

Cle Elum WAJune 18-21 2012 Mark Your Calendar WOMA Convention

Washington

bullCle Elum

Idaho Petroleum Marketers amp C-Store Association

ConventionAugust 1-3 2012

Idaho

Coeur drsquoAlene bull

CCCMag12 MayJun hlf10406indd 1 4612 1221 PM

CONVENIENCE amp CARWASH CANADA 25

ldquoBy definition reliable and productive work behaviour requires a long-term commitment to the jobrdquo explains Dr Gerald Borofsky clinical psychologist and author of the ERI tool ldquoHowever additional work behaviour skills are also necessary for reliable and productive job performance In addition to assessing an applicantrsquos long-term job commit-ment the ERI assesses these work behaviour skillsrdquo

Borofsky says improving employee retention was one of his objectives in developing the tool ldquoFor a number of years we had been in the business of providing com-panies with pre-employment assessment services and consultation Customers identified a number of problems regarding the reliability and productivity of their workforce Among other things they indicated that retention was a major problem for them and that low employee reten-tion was a source of cost that directly affected their overall profits Their complaints included needing to spend too much time hiring and training new employees and not being able to spend enough time on revenue-generating activitiesrdquo

Borofsky adds that the ERI is backed by more than 15 research studies that have ldquoconsistently documented the relationship between ERI use and reduced turnover with an average reduction of 35 and an average return on investment of greater than 500rdquo

Skakiersquos results with Pioneer also suggest that the selec-tion process works ldquoThe ERI is perfect for this particular application and itrsquos what sets the process apartrdquo he says ldquoOur data from April 2011 show that wersquove had less than two per cent turnover of candidates who went through the processrdquo

Aside from helping to rule out unsuitable candidates the ERI provides options for follow up questions interview-ers can ask to make sure a promising candidate is a good fit with the organization ldquoIt helps employers make an in-formed decisionrdquo says Skakie ldquoand an informed decision is a better decisionrdquo

Skakie notes that there is a personal side to his role which occasionally includes calling applicants to ask about unclear information or coaching Pioneer staff on effective interview questions ldquoSometimes there can be issues with language or interpretation and sometimes you make a judgment call about a candidatersquos fitrdquo he says ldquoIt helps build the relation-ship between candidates and district managers because that relationship has already been nurturedrdquo

For Skakie that mix of people and process is at the heart of why the system works with Pioneerrsquos culture ldquoTheyrsquore re-ally trying to build relationships The system helps to deter-mine who will have those good relationshipsmdashwith custom-ers with management and with the brandrdquo

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

Experience more than just a clean carCall Pumps amp Pressure Invest in experience Our car wash division has over 70 years of combined experience in manufacturing service sales and ownership bringing our customers the best value for their investment

18884309359Red Deer Edmonton Calgary Brandon Grande Prairie Leduc

wwwpumpsandpressurecom

Alberta distributor for Turtle Wax products amp the Alberta and Manitoba Distributor for Rykorsquos car wash equipment and replacements parts

18884309359Red Deer middot Edmonton middot Calgary middot Leduc Grand Prairie Brandon

wwwpumpsandpressurecom

by Russ Bell

CONVENIENCE amp CARWASH CANADA 27

Managed Services Allow You to Manage Your Profitability

If you feel as if downtime is impacting your car wash revenues and you have a daily goal of maximizing your equipment uptime then perhaps effective managed services of your facility and equipment is an option worth considering

Factory-trained field technicians can address any issue occurring at any car wash even if it is a competitive piece of equipment With equipment servicing itrsquos important for a customer to be aware of the complete list of ser-vices and options from the service provider whether itrsquos in-the-bay equipment servicing with high-quality envi-ronmentally safe low cost-per-wash chemicals or cus-tomer marketing programs designed to improve wash count totals and the value of each wash

Within the bay itself a service provider can be a cus-tomerrsquos source for related car wash equipment ndash vacu-ums doors heaters air compressors lights and bay cleaning services Some companies offer ongoing ser-vice options including consultation on turnkey reloads These added benefits include help with electrical and plumbing bay modifications wall systems fiberglass or painting signs andor promotional packages doors and door controls in-floor and radiant heat In addition it is possible to look to the service provider for staff training vending and ancillary equipment installation and equip-

regulAr CAr wASh equipMent MAintenAnCe deliverS better SySteM uptiMe And helpS your bottoM line

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

CONVENIENCE amp CARWASH CANADA 29

ment removal and disposalWhen starting to address the ser-

vice requirements service technicians might rely on a detailed computerized service history This information usu-ally helps the technician address the likely problems in advance and fa-cilitate a faster on-site fix especially when a customer needs it most

there are other reasons to rely on regular service The first is the simple fact that better maintenance of your car wash equipment will deliver better system uptime and a lower potential for vehicle damage At Ryko we believe in flexible planning Whatever level of service is going to reduce your downtime and increase your uptime then thatrsquos the service agreement we want you to have On average most operations choose one of the following optionsbull A true fixed cost flat fee that en-

ables you (the customer) to budget hisher expenses on an annual basis

bull A true fixed Price Per Wash (PPW) chemical and service plan where the company shares the risk based on wash count variation

bull A time and materials plan where technicians can be called on an as- needed basis and customers are billed for actual service time and materials used

Regular monthly preventive inspection or preventative maintenance service agreements can be the most effective methods for maintaining a successful operation The standard scope of service agreements includesbull Scheduled equipment inspectionsbull Comprehensive equipment lubri-

cation programsbull Chemical level checksbull Verification of PCI compliance

supportbull Operational reviews of payment

processing systemsbull A general equipment performance

assessment

bull Product adjustments to allow for maximum wash qualityvolume

bull Completion of a multi-point per-formance checklist

bull Repairreplacement recommen-dation

Beyond the actual equipment servicing customers can also look to their service provider as a partner in the maintenance and support of accounting programs for car washes and revenue sharing opportunities

Throughout Canada there are well-staffed outlets with teams of trained service professionals consult with your equipment manufacturer for the service provider in your area

For more information on how Ryko can help the profitability of your operation through managed services please call 800284-7956 or visit Ryko at wwwrykocom

32 May | June 2012

by Josh Hart

In Through the Out Door

why ChooSing the CorreCt CArwASh door pACkAge And knowing the trendS iS iMportAnt for your buSineSS

Carwash doors are often looked

at as an aftermarket purchase

Owners spend hundreds

of thousands of dollars on

acquiring land constructing

buildings and buying the right

wash equipment but neglect

the importance of the carwash

door The reality is that if your

door is not functioning properly

your customer does not have

access to your business

34 May | June 2012

There are many factors to con-sider when deciding on the best type of carwash door for your busi-ness You should be specific on your expectations and discuss these with your distributor to ensure the proper door package for your application Although many different styles of doors have been used in car washes the most popular are polycarbonate and aluminum doors

NEW tECHNOlOgy IN DOORSMost of the newest carwash door technology hinges around corrosion-resistant products Polycarbonate doors have replaced the majority of the old steel doors during the last 10 years

Customers are looking for qual-ity product support and warranty Most of the washes today are corpo-rations or individuals with multiple sites With most washes lacking an on-site maintenance person having quality products that require little or no maintenance is becoming more important

There are many new options avail-able on hardware packages for poly-carbonate doors One of the greatest advancements is in the counterbal-ance systems It used to be that all

doors had torsion springs to balance the door The problem with springs is that top-of-the- line galvanized steel springs are only good for 100000 cycles and then likely to break To ex-tend their lifespan itrsquos important to grease the springs however this usu-ally leads to grease dripping down on the door and affecting its appearance When the spring does break it usu-ally means replacing the entire shaft line because you are unable to get the drums and bearings off to access the damaged spring

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs Even-tually the strap may break but it is a low-cost replacement and does not require replacing the entire shaft line

Hardware for carwash doors has come a long way in recent times It is important to research all of your op-tions and know what you are buying Although standard galvanized steel hardware may be fine for your detail bay within a couple of years it will be completely rusted in a carwash For your carwash bay make sure you look at options such as plastic or stainless steel items including hinges shafts bearings and bearing plates as well as e-coat corrosion resistant drums

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs

YOU DO HAVE A CHOICE

INDUSTRY UPDATE

What are car wash owners saying about the Washworld RazorldquoWe bought the Razors mostly because they have the

latest technologyThe Virtual Attendant is a huge advantage because

you donrsquot have to baby-sit the machines Our

customers have thanked us for putting them in our

washrdquo

Greg ThompsonMass Avenue Car Wash

ldquoThe machine is awesome the people and service are

second to NOBODY The Razor is an excellent piece of

equipmentrdquo

Scott FordSoapy Sadies Car Wash

Why the rave reviews for Razor Itrsquos the

features that come standard with Razor

that make the difference

bullVirtual Attendantregndash eliminates need to be on site

to reset the wash

bull Smooth radial arch motion

bull FlexPassreg system ndash One pass top amp side application

of anything that can go through arch increases

thru-put

bull VS2regndash Vehicle Sizing System a clean treadle free

design

bull Triplepass technology for optimal front amp rear

cleaning

bull Belt drive technology eliminates need for tires amp

inner tubes

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficultMaybe but the good news is that we arenrsquot going to stop making one system only to re-introduce it laterYoursquoll always have a choice and thatrsquos a good thingGive Washtech a call and we can help you make the right choice

Exceptional service premium parts and world class carwash equipment

Contact us today 403 243-1312 wwwwashtechca

YOU DO HAVE A CHOICE

For more than 15 years Blendco has been demonstrating the convenience and cost effectiveness of powder to liquid formulations with the patented SuperSatreg

Custom Detergent System SuperSat detergents have proven formulations for cleaning power fragrance and color This system makes a full range of detergents continuously and automatically at your wash No other system can compare to SuperSat the powder system standard Try it today to see why it is the best

36 May | June 2012

rollers with stainless steel stems with plastic wheels and all stainless steel bolts nuts and hinge screws Another option not well known in the industry is plastic track Plastic track offers you the corrosion resistance of stainless steel at a greatly reduced rate Plas-tic hardware also offers the benefit of less ice buildup as plastic is not as great a conductor of cold as steel is

tECHNOlOgy IN OPERAtORSThe introduction of the direct drive operators is another major improvement The first openers used in the carwash market were electric jackshaft openers but the problem as we all know now is that these did not hold up in tough car wash conditions This led to the introduction of the pneumatic jackshaft opener This opener performs and lasts well in the carwash environment but is still susceptible to problems with cables coming off the drums The latest opener the direct drive pneumatic opener can withstand the elements of the car wash environment and is guaranteed not to allow the cables to come off the drums

Using a direct drive operator is also another key element in battling ice problems in cold weather areas If ice builds up in the track a direct drive operator (one that attaches directly to the door) is more powerful than a jackshaft style (one that turns the shaft to operate the door) and in most cas-es can push through the ice Further-more in extreme scenarios where ice buildup does not allow the door to

close all the way a direct drive opener will stop with the door and keep ten-sion on the cables where a jackshaft opener will continue to turn the shaft even though the door did not go the full travel which can result in the cables coming off the drums

The key to choosing a successful door package is paying attention to the details and choosing the correct

options based on your specific appli-cation Remember the enter door is the first thing the customer sees be-fore entering the wash and the exit door is the last thing they see before leaving the wash The doors signify the entire facility If the doors look good and run smooth the customer leaves with that impression of the en-tire wash experience

the enter door is the first thing the customer sees before entering the wash and the exit door is the last thing they see before leaving the wash

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 2: CCW Magazine: May / June 2012

CONVENIENCE amp CARWASH CANADA 3

PublISHER Brenda Jane Johnstone bjjohnstoneconvenienceandcarwashcom

EDItOR Carter Hammett editorconvenienceandcarwashcom

SAlES Kait Walker 416-493-3912 kwalkerconvenienceandcarwashcom

Cody Johnstone 416-838-4674 codyjconvenienceandcarwashcom

DESIgN AND PRODuCtION Edge Advertising Keith House Design Production

EDItORIAl ADVISORy bOARD Bernie Comeau Shell Canada David Hoy Mid Island Co-Op Dave Watson The Chamois Doug McRae Kahkewistahaw Gas amp Convenience Store Ltd Kim Hansen MI Petro Scott Findlay Core-Mark

CONtRIbutINg WRItERS Russ BellDave BowenKelly GrayCarter HammettAlex RomanovDean Taylor

Sean Townsend

CIRCulAtION James Gordon subscriptionsconvenienceandcarwashcom

WEbSItE wwwconvenienceandcarwashcom

PublICAtION MAIl AgREEMENt No 41670539 Return Undeliverable Canadian addresses to Circulation Department 543 Borebank St Winnipeg MB R3N 1E8

Contents

FEAtuRES

5 Responsibility Earns Respect ndash Your national association earns national attention

7 Old Dutch Foods Announces the Retirement of Fred Prediger ndash After three decades ldquoCaptain Crunchrdquo cashes in his chips

9 Hot topic ndash After government clamp down on C-store smoke sales electronic cigarettes are lighting up a whole new niche market

13 Prepared Performance As cigarette sales decline food service gives itself a reboot Herersquos the skinny on breathing new life into an old category

20 getting to Know you Reaching Customers with Proximity Advertising ndash Writer Alex Romanov describes the personal touch C-stores can use as they reach out in smarter ways to consumers

23 Employee Retention Reliability and Relationship ndash Employees are customers too A new screening tool demonstrates that you can keep new hires where they belong At work

27 Managed Services Allow you to Manage your Profitability ndash By keeping your car wash equipment clean and shiny your bottom line sparkles

32 In through the Out Door ndash A good set of car wash doors are the first sign that you are open for business so why skimp Our writer offers tips on finding the package that yoursquoll ldquoa-doorrdquo

DEPARtMENtS

4 Publisherrsquos Message Golf season is upon us

37 uKbA Journal General Meeting heads to St John NB this year

5 7 9 13 3223 27

4 May | June 2012

brenda Jane Johnstone Publisher

Publisherrsquos Message Upcoming Events

May 15 2012NACDAOntario 2012 Childrenrsquos Charity golf ClassicEagles Nest Golf Club Maples ONnacdanacdaca

June 13 -14 2012NACDA ndash Maritimes 2012 Childrenrsquos Charity golf ClassicFox Creek Golf Club Dieppe NBnacdanacdaca

July 5 2012WCSA ndash 3rd Annual Charity golf tournamentCottonwood Golf amp Country ClubCalgary AB

August 9 2012Quebec 2012 Childrenrsquos Charity golf Classic

August 9 2012 Elm Ridge golf Club Ile-bizard QC

September 11 ndash 14 2012NACDA ndash 2012 Industry business SummitJW Marriott ldquoThe Rosseaurdquo Resort amp SpaMuskoka ON

October 23 2012WCSA SOI evening

Let the Games Begin As the winter thaw erodes and blossoms begin to poke their faces out and bloom we realize that spring is often a time of renewal and reflection but it also meanshellipoh who am I kidding It means golf is what it means Golf (Golf GOLF) Gardeners may spend winters conceptualizing and plotting their flower beds but golfers are a unique breed we dream about that hole in one

Of course therersquos often a deserving charity attached to a golf tourney and that means getting out and sinking one for a good cause as well Thatrsquos good enough motivation to get out and meet and greet fellow stakeholders engage in some friendly competition and do a little knowledge exchange in the process

One of those deserving charities is The Canadian Convenience Stores Association The organization is the national voice for all things C-store and has been doing a stellar job lately criss-crossing the coun-try and meeting with industry stakeholders and government One of the recent issues on the table concerns nutritional labelling on pre-pared foods Over ten million visits are made to C-stores on a daily basis and in some cases the growth of sales of prepared foods in our stores exceeds the growth of similar sales in quick service restaurants That translates into a huge impact on C-stores so your national asso-ciation ensures it has a very vocal presence at all discussions concern-ing this subject

Of course thatlsquos just one area where the CCSA has an impact New products are regularly reviewed and assessed and input is made And C-stores are bombarded every day whether itrsquos that hands-free dispenser you had your eye on or electronic cigarettes or the latest brand of potato chips suddenly available on the market therersquos a lot to sort through a lot to be informed about Thatrsquos where we step in to assist This issue is no exception One of the products is carwash door packages No matter what application you use your doors are the first thing consumers enter through and the first things consumers depart through A smooth running carwash door gives the distinct impression that your operation runs just as smoothly

The same is true for quick grab snacks at your C-store Far and away the most popular items food items are in the process of reinventing themselves as cigarette sales gradually fall by the wayside

Those are just some of the items in this stellar issue We hope you enjoy both the indoors and outdoors as the days start to get just a tch longerhelliplong enough to that extra golf swing in See you on the green

SmokeHD reg

HIGH DEFINITION SMOKINGELECTRONIC CIGARETTES SmokeHD

wwwHDSmokecom1-855-HD-SMOKE

CONVENIENCE amp CARWASH CANADA 5

The CCSA has seen success on the regulatory front thanks to its ability to work collaboratively and the respect it has earned from voluntary efforts to meet challenges head on

Despite the fact that Canadarsquos convenience sector offers employment to more than 185000 persons who work at some 25000 locations across the country it remains a tough job to get government to consider the industryrsquos point of view In fact Canadian Convenience Stores Association (CCSA) presi-dent Alex Scholten spends a lot of time traveling around the country meeting with stakeholders and government policy makers

ldquoIt has been a challenge to get government to understand that because of the size of our industry their decisions that impact convenience retail can have far-reaching effects for Canadian business and society Our job has been to get the message out to regulators and I believe we have turned the tide thanks to a lot of hard work from the CCSA and our re-gional affiliatesrdquo

by Kelly Gray

Responsibility Earns RespectCCSA MAking inroAdS with ottAwA relAtionShip

Indeed Scholten and his team recently travelled to Ottawa to meet with Health Canadarsquos taskforce for the review of nu-tritional labeling for prepared foods and menu items He suggests that the government seemed primarily concerned with the needs of other sectors before the CCSA submission ldquoWe discussed several factsrdquo says Scholten ldquoHealth Canada needed to know that 10 million Canadians shop at C-stores every day We showed that in some markets the growth of sales of prepared foods in C-stores exceeds the growth of such sales in quick service restaurants Because of that when government considers making rules on nutritional labeling it could have a big impact on convenience outlets and we want to make sure we have a seat at that decision tablerdquo he says adding that prepared foods represent a sizable growth area for convenience stores simply because locations are so well placed to meet the snack and meal needs of time harried consumers

However he also notes that while it is important for con-sumers to know and understand the nutritional components of the foods they are eating government needs to under-stand that small independent retailers donrsquot have the same

6 May | June 2012

kind of capabilities a fast food chain might have when it comes to establishing caloric and fat counts in foods ldquoThere has to be some give and take and this has been part of our message to regulators a message to which they appear to be listeningrdquo

He remarks that the CCSA submissions have shown that there has been considerable voluntary action from the convenience sector in regard to working with government to address the health con-cerns of Canadians For example the Western Con-venience Stores Association has been a key player with-in BCrsquos Healthy Family initiative There stores have voluntarily offered to provide nutritional info to help get the project off the ground ldquoThis process helped get us to the table in Ottawa We were able to show that our industry was very supportive of the BC project and we demonstrated a desire to make such efforts consultativerdquo

One of the key missions of the CCSA has been to improve and share the industryrsquos best practices across the country To achieve this aim several years ago the association launched an internal initiative called Responsible Retailer Training a program that features training modules designed for C-store own-ers and their personnel that cover various aspects of the business from the prevention of sales of tobacco and other age-restricted products to minors (We Ex-pect ID) to the handling of hazardous materials to control and prevention of shoplifting

This Responsible Retailer Training has earned the respect of government regulators and it was with this acknowledgment that the CCSA made its presence felt at the recent Justice and Human Rights Stand-ing Committee hearing ldquoWe voiced our support for the Federal governmentrsquos proposed changes to the citizenrsquos arrest laws under Bill C-26 ETH changes which sought to simplify the complex Criminal Code provi-sions on self-defense and defense of property In the past retailers had to catch shoplifters in the act be-fore they could make a citizenrsquos arrest The proposed changes to these laws would allow store owners to not only make a citizenrsquos arrest when they caught someone in the act of stealing but also within a rea-sonable period after the crime had been committed ldquoIt was our position that such changes would allow

storeowners to better address the ever-growing challenges of store theft Our storeowners face ex-tremely tight margins and they needed all the help and flexibility they could get to catch shopliftersrdquo he says noting that ldquowith the proposed changes in place store owners or their employees would no longer have to react on the spur of the momentndasha circumstance that could lead to dangerous situa-tions and outcomesrdquo

Scholten points out that our past efforts with government in dealing with regulations impacting the c-store industry were akin to closing the barn door after the horse was already out ldquoWhether it is nutritional labeling taxes on non-healthy products tobacco restrictions or regulation on other key sec-tors we want to be more proactive When we are partners in the process and can speak at the deci-sion table everyone benefits Consider that the con-venience store sector is a $33 billion segment of the Canadian economy that supports close to a quarter of a million workers and suppliers and the need for much closer collaboration can be seen

ldquoIt all starts with grassroots support from small independent operators where we are able to work at a local and provincial level The respect we have earned from the provinces has now been transmit-ted to the federal arena where Ottawa is now seeing us as a collaborative partnerrdquo

Part of this collaboration with retailers is the cre-ation of the annual State of the Industry report Re-leased annually the CCSA and its partners create an overview of the convenience store sector through the use of survey data collected from retailers across the country which is then used to promote industry awareness ldquoNow when we speak with government across the country or work with media to establish our objectives we go armed with solid market data that demonstrates the power and significance of Canadarsquos convenience store industry an industry that has grown to become a vital and essential part of our countryrsquos modern frameworkrdquo Scholten en-courages all retailers to participate in the surveys that will be circulated by the CCSA and its regional affiliates over the next several months

Consider that the convenience store sector is a $33 billion segment of the Canadian economy that supports close to a quarter of a million workers and suppliers and the need for much closer collaboration can be seen

CONVENIENCE amp CARWASH CANADA 7

by Kelly Gray

Old Dutch Foods Announces the Retirement of Fred Prediger

During three decades with Old Dutch Foods Fred Prediger has seen a lot of change Today as he readies for retirement from the company as its senior director of sales BC AB SK he reflects that throughout his tenure the sales force has grown dramatically as has the assortment of Old Dutch products

ldquoToday it is about personal contact and relationship selling When I started on a route in the North Battleford area 30 years ago you were run off your feet and barely had time to drop into the store to say hello Today this area is serviced by seven distributors who take the time to freshen stock merchan-dise and discuss products with their customers We even have key account managers something we never had when I started It was just merdquo he says

Prediger got his start in the grocery and food business at age 13 working for his uncle at an OK Economy outlet in Saskatoon He worked his way up to management after finishing high school taking over OKrsquos Wynyard Sas-katchewan store

ldquoI was in my 20rsquos with two young boys at home We wanted to move to a larger centre so I went in to Saskatoon looking for work I found a job as a relief driver for Old Dutch I worked constantly and after a year I heard the company was looking for a distributor in North Battleford to cover the north-west sector of the province

ldquoI was away from home a lot so I went back to grocery and worked at Wallyrsquos Food Basket and Western Grocers in North Battleford before switching back

to Old Dutch for the long haulrdquoPrediger admits he missed Old

Dutch Foods So after a couple of years back in food retail he returned to take on a bit of relief driving before moving on to the distributorship in Prince Albert a position he held for 18 years Next it was back to Saskatoon as regional sales manager following the promotion of Ken Dick

ldquoIn 1991 a position opened in Calgary for a regional sales manager and I went for itrdquo he says noting that a life with Old Dutch periodically meant picking up and moving around ldquoThen after the Humpty Dumpty acquisition there was a bit of reorganization and the job expanded to include the three western provinces (BC Alberta and Saskatchewan)

ldquoWhen I started in Calgary I was the sole contact for chains and gas ac-counts in Calgary Now we have key account managers When I took on North Battleford a good week might have been $3500 Today we have some routes that average $15000 a week I remember when the introduc-tion of Salt Nrsquo Vinegar chips was a big deal Now we have 19 flavours as well as a growing slate of corn and Kettle products The company has grown so much over the yearsrdquo

Following his retirement this spring Prediger plans to relax and spend more time with his grandkids ldquoI plan to take it easy and stay away from airportsrdquo he says finishing that with all the traveling and road miles a chance to just sit with family will be a welcome change

lotS of ChAnge witneSSed during A CAreer CrunCh SpAnning three deCAdeS

Prediger got his start in the grocery and food business at age 13 working for his uncle at an OK Economy outlet in Saskatoon He worked his way up to management after finishing high school taking over OKrsquos Wynyard Saskatchewan store

TM

DISPOSABLETobacco MentholVanilla

SmokeHD reg

HIGH DEFINITION SMOKING

ELECTRONIC CIGARETTES SmokeHD

3 GREAT MONEY $$$ MAKING $$$ PRODUCTS

STOCK THESE ITEMS TODAY

DELUXESTARTER KITS

SmokeHD reg

-Huge Profits-Small Start-Up Costs-Exciting New Item Advertised on TV-Endorsed amp Used by Popular Celebrities-Residual Income Selling Cartomizer Refills-We Send Customers to You-Your Customers Send You Referrals-FREE Promotional Items for Your Store-FREE Dealer Listing on our Website

- Equivalent to 9 packs of Cigarettes- 2-piece design with Rechargeable Battery- Lifetime Warranty- 3 Popular Kit Flavors Full Robust amp Menthol- 8 Cartomizer Flavors Full Tobacco Robust Tobacco Menthol Apple Cherry Chocolate Coffee Vanilla

- Americarsquos FAVorite Disposable Electronic Cigarettes- 3 High Demand Flavors Tobacco Menthol Vanilla- 400+ Puffs- Set your own Price- FAV = Profits

- Popular CORONA Size- 1500+ Puffs- Equivalent to 35 Cigars- Realistic Ash Tip- Soft Plastic Mouthpiece- Great Cigar Flavor

SmokeHD regWHY CHOOSE

Distributors amp Retailers WantedwwwHDSmokecom

Toll Free 1-855-HD-SMOKE or 1-855-437-6653Fax 647-547-8176Email saleshdsmokecomWeb wwwHDSmokecom

Tel 416-746-4700

ORDER TODAY

8 March | April 2012

Hot TopiceleCtroniC CigAretteS Are MAking their wAy into CAnAdiAn C-StoreS

CONVENIENCE amp CARWASH CANADA 9

Whether customers are looking to cut back on a bad habitor enjoy the occasional puff without the second hand smoke electronic cigarettes are being touted as an alternative to traditional tobacco smoking With all the look feel flavour and physical sensation of inhaled tobacco smoke minus the chemicals these products are making their way into Canadian C-stores

ldquoThis new category has seen tremendous growth over the past year And most of that growth for Smoke NV has come directly from the C-store marketrdquo says Shanu Mohamedali managing director of Smoke NV Inc ldquoThe C-store market is ideal for our products because it allows regular custom-ers to easily find the Smoke NV items they want while also catching the attention of new customers who are ready to make an affordable healthier impulse purchaserdquo

Smoke NV currently offers retailers Disposable Electronic Vaporizers (available in both Canadian and Menthol fla-vours) a brand new line of Disposable e-Cigars a new ldquoEx-press Kitrdquo that includes a rechargeable battery USB charger

and three cartridges as well as Smoke NV replacement car-tridges available in seven different flavours including (in or-der of popularity) Canadian Menthol Peach Coffee Apple Chocolate and American

ldquoFirst and most importantly our products contain no nico-tine which is why we prefer to refer to them as vaporizers rather than e-Cigarettesrdquo explains Mohamedali ldquoSmoke NV proprietary liquid ingredients are 100 per cent food grade Unlike many of our competitors we do not use toxic glues in the manufacturing of our products Instead we employ a screw-based attachment system that results in a much safer product for the customer We also employ some of the most diligent and sanitary product tests currently found in the market todayrdquo

Along with disposable options retailers can offer custom-ers rechargeable items and their complementary add-ons Jasper and Jasper which offers Impulse a fully-charged disposable option also host two types of rechargeable products The main one is the Revive featuring two lithium-

ion batteries three cartomisers (refills) USB mains adaptor and a carrier case The Xplorer is essentially the same product with one lithium-ion battery two refills USB and a carrier case

ldquoWhatrsquos unique about our products is that they do not use the standard lsquoheating rodrsquo other companies userdquo says George Muzaic of Jasper and Jasper Canada Inc ldquoWe use a sophis-ticated heating nano fabric which de-livers consistent vapour output as well as no overheating In addition we are the only company to offer a soft-tip dis-posable product which we had rede-signed in Europe All other companies use hard metal casing The material we use and have sourced through our research and development gives the consumer a realistic alternative than the traditional tobacco products re-ducing weight soft feel on the lips and consistent vapour on every inhalationrdquo

ldquoThere are several benefits to retail-ers carrying e-cigs Most importantly the e-cig is in high demand and if theyrsquore not offering one they are miss-ing out on a great opportunity They may even be losing out on other sales as a resultrdquo explains Andreas Voulis of HDSmoke ldquoSecond the products typi-cally offer a great margin and with the residual sales created by replacement cartomizers e-cigs are an essential item for the C-storersquos product mixrdquo

He points to the companyrsquos line of various starter kits replacement car-tomizers which are available in eight flavours and two colours along with rechargeable batteries and carrying cases in various colours which allows clients to customize and personalize their own HDsmoke

uP FRONtEven though electronic cigarettes are not tobacco products retailers may still worry about legislation preventing them from marketing the items

ldquoElectronic cigarettes are not con-sidered a tobacco product and as such are not bound by tobacco legislationrdquo explains Voulis ldquoHowever similar to tobacco products we advise all our

ELECTRONIC CIGARETTESmokeHD reg

retailers dealers and distributors that the sale of these items is limited to in-dividuals of legal smoking agerdquo

ldquoDue to lack of proper knowledge of the subject we have had instances of individual inspectorates expressing concern about the technologyrdquo adds Mohamedali ldquoSmoke NV has always responded to these situations from a point of education and has worked closely with the different levels of government to reduce disinformation about our product and intentions as well as help them anticipate the mar-ket and establish a set of standards We occasionally encounter concern over the last position that Health Can-ada published regarding lsquoe-cigarettesrsquo however this position is only applica-ble to products that contain nicotine Smoke NV fully supports this position and we expect that Health Canada will soon be putting some form of industry regulation in placerdquo

As electronic cigarettes are not con-sidered to be tobacco products they can be openly displayed in C-stores and donrsquot have to be kept hidden be-hind sealed and covered cabinets

Smoke NV works closely with distrib-utors and retailers to design effective POS materials Their current offering includes product floor and counter stands acrylic displays posters bro-chures and window clings

ldquoWe are always working to develop effective POS materials and encour-age feedback from buyers and POP designersrdquo says Mohamedali

Voulis of HDSmoke states C-store retailers can even contact the compa-ny for a free sample along with POS material so they can better understand how the product looks feels and the benefits for their customers

ldquoIt is probably safe to say that tra-ditional tobacco cigarettes will never be completely replaced by electronic cigarettes but we are seeing a huge shift of traditional smokers moving to-ward this technology and accepting its many advantagesrdquo

Andreas Voulis of HDSmoke points to the companyrsquos line of various starter kits replacement cartomizers which are available in eight flavours and two colours along with rechargeable batteries and carrying cases in various colours which allows clients to customize and personalize their own HDsmoke

CONVENIENCE amp CARWASH CANADA 11

CONVENIENCE amp CARWASH CANADA 13

Prep

ared

Per

form

anceAS ConvenienCe retAil SeeS

trAditionAl MArketS like tobACCo SAleS Shrink they Are turning to toolS like prepAred food progrAMS for An edge in An inCreASingly CoMpetitive buSineSS SCene

The times they are a changinrsquo Certainly Canadarsquos C-stores are finding that the traditional product assortment of 15 years ago is less interesting to customers today As our world speeds up C-stores have found opportunity in helping us meet the challenges of modern-day time compression

This is where prepared foods have entered into the equation Every day 10 million Canadi-ans walk through the front doors of a C-store This represents 10 million opportunities to ad-dress their needs and make a positive differ-ence with products and services that now in-clude bench-made sandwiches and burgers soups and even Pad Thai As tobacco sales have waned operators have come forward with foodservice that is making the neighbourhood quick service shop about so much more than a place to pick up the newspaper and a pack of Players Lights

When it comes to prepared foods the most common choices for consumers at convenience stores (in descending order) are deli meat sandwiches chicken dishes burgers hot dogs breakfast sandwiches French fries and pizza (The NPD Grouprsquos CREST service) Quick grab (snack) items remain the most popular items for consumers far surpassing the top prepared food item deli meat sandwiches

CANDY END

CAP RACK

BREAD

COOKIECRK R

HBC

GM

MULTI

SNACK RK

NUTS

SALTY

HANGING

CANDY

GOURMET CHIPS

MEAT SNACKSJE

RKY

CLEANING

PAPER

PET FOOD

MEAT

SNACK

NUTS amp

SEEDS

FROZEN BEVERAGE

amp SOFT SERVE

HOTFOOD

BAKED

GOODS

ENERGY

DRINKS MAPSFrsquoREAL

ICE CREAM

SUNGLASSES

GRAB HEAT AND

EAT FOOD SERVICE

CASH

REGISTERAUTOMOTIVE

OILS

DAIRY

LIGHTERS

IMPULSE

BUY ITEMS

DELI COOLER

ITEMS

CIGARETTES CIGARS amp OTHER

TOBACCO PRODUCTS

HANGING

CANDY

HANGING

CANDY

HANGING

CANDY

HANGING

CANDY

COFFEE

RETAIL

BEVERAGE

FRESH SANDWICHES

DRINKSYOGURT

ENTREES

Contact your local Core-Mark office Ontario NW OntarioSask Manitoba Calgary Vancouver1-877-864-0285 1-800-665-7575 1-800-982-7552 1-800-242-8402 1-800-663-9963

READY TO EAT HOT

FOOD

Fresh sandwiches and pizzas too

wwwcore-markcom email carcandcore-markcom

For everything you need

14 March | April 2012

CONVENIENCE amp CARWASH CANADA 15

ldquoThe question for convenience store opera-tors is whether they can compete in catego-ries that are already served by QSR operators and offer comparable quality to consumersrdquo comments NPD Group Industry Special-ist Joel Gregoire ldquoAlso can they make the needed operational adjustments that would be required while maintaining their margins Perhaps more fundamentally are convenience store operators willing to invest in a communi-cations strategy to inform consumers of their

prepared options given that consumption behaviour in these venues is geared more to-wards traditional snack foodsrdquo

When looking specifically at frozen dinners daypart matters says Gregoire pointing to The NPD Grouprsquos National Eating Trends service which tracks food and beverage consump-tion across nearly all categories and venues ldquoYoung adults 18-34 are more likely to eat their frozen dinners at lunch likely because of the convenience the category offers and the fact that they are more likely to be lsquoon-the-gorsquo (ie at work) Consumers 65+ skew much more heavily to dinner indicating that this format is less likely to be an on-the-go option and rather an in-home dinner solution that requires little preparation (and cleanup) for this age group Perfect for someone who is single Position-ing frozen meals as an on-the-go solution for younger consumers in the middle of the day may prove a better fit for the C-store chan-

nel With this in mind if C-stores do offer frozen meals to be eaten on premise they should look to create a friendly environment thatrsquos conducive to heating and eatingrdquo

This friendly environment is one that is the re-sult of a lot of adaptation For example as drug chains move more fully into the convenience sector C-stores find themselves offering less grocery less frozen and more hot foods and snacks as they seek to meet the challenge of competition head on

ldquoAs competition increases C-stores must reinvent themselves to become something much more than a place for a late night quart of milkrdquo says Chuck Arcand corporate director of Canadian marketing with Core-Mark a go-to company that is a key distributor and store service provider to the countryrsquos convenience sector

Arcand reports Core-Mark has been offering products to fill in the foodservice gap at C-stores For example they offer Richmond Valley frozen entrees that can be heated in-store or at the office and a pizza program that can be sold hot by the slice by the pie or refrigerated for take nrsquo bake ldquoThese pizzas are great for stores close to schoolsrdquo he says Core-Mark also of-fers a Campbellrsquos soup program complete with kettle as well as a new George Pepper soup line There is also a roller grill offering break-fast burritos and other items a pastry assort-ment that includes frozen product (six varieties of doughnuts) that is on a par with anything in the market More Core Mark offers a sandwich program that features 15-to-20 varieties of fresh and atmospherically modified (CO2) selections

ldquoAt Core-Mark we are really a partner in cre-ating in-store profit centres and helping reduce overhead We can also reduce the need to hold

Karen Weldman vice president of new business development says C-stores need only 480 square feet and about $150000 to invest to get into a full day part foodservice business that consists of a Country Style premium coffee program and fresh-made Mr SUB sandwich offer

16 May | June 2012

large amounts of inventory thanks to our close supportrdquo

C e r t a i n l y close support is essential when offering food programs that require re-frigerated or m e r c h a n d i z e s u p e r v i s i o n like monitoring turns and shelf placement This is where compa-nies like Core-Mark and others such as National DSD Group a national direct-to-store leader with more than 200 vehicles ser-vicing the coun-

try come into playldquoOur people are in stores on a scheduled basis to ser-

vice sandwiches and other snack sections throughout the operationrdquo says National DSDrsquos Henry Arsenault who re-ports that the company offers multi-temperature trucks an attribute that creates something like a snack foods warehouse on wheels It also means consistent restock-ing a major factor in customer needs ldquoWhen C-store customers come in looking for a particular snacksand-wich itrsquos important to have the right product on hand This represents the convenience that keeps people coming back to your storerdquo he says

When it comes to coffee and fresh sandwiches the MTY Group has a lot to offer the industry Last year the group purchased Mr Sub and along with their Country Style brand is now rolling out a program to C-stores that will see operators able to offer both brands to their cus-tomers

According to Karen Weldman vice president of new business development express division at MTY the launch of Country Style and Mr Sub Express programs represents a fresh solution for C-stores and gas bars look-ing to get into foodservice ldquoMr Sub was established in Canada in 1958 and is a well known and highly respected brand The same is true for Country Style Together the

brands offer an exciting alternative for customers who see both marquees as high value and high quality play-ers in foodservicerdquo she says remarking that C-stores need only 480 square feet and about $150000 to invest to get into a full day part foodservice business that con-sists of a Country Style premium coffee program and fresh-made Mr Sub sandwich offer

ldquoConvenience retailing is undergoing an evolutionrdquo she says ldquoStores are now more customer targeted and more service focused than ever A foodservice offer-ing is all part of the contemporary face of Canadarsquos C-stores Without the edge that prepared food items deliver stores will find it increasingly harder to com-peterdquo she says

Indeed once upon a time the question was ndash lsquoGot milkrsquo Today business complexity and customer needs have C-store operators partnering with brands from AampW to Chester Fried Chicken Now the question to a customer who comes in for a loaf of bread and a box of breakfast cereal might well be ndash lsquoWill you have fries with thatrsquo

Certainly taste and convenience rule when it comes to snacks Now public attitudes are beginning to shift toward a greater demand for good-for-you quick bites The upshot is that manufacturers are coming forward with new product innovation to fill the void Retailers as well have seen the light and are looking more closely at making their real estate available to healthy snack alternatives The public is the beneficiary and the sector is on a growth curve as a result

When looking at the overall Canadian snacking environment consumers indicate that health is more important to them in the morn-ing than at any other time of day In fact according to The NPD Grouprsquos SnackTrack service which tracks over-all consumption and motivations for a cross-section of snack food catego-ries health is identified as the main reason for choosing snack foods ten per cent of the time in the morning compared to six per cent when look-ing across the entire day While taste still rules as the main consideration when making a snack food selection Canadians are more likely to want to start the day off right in the morning

Does this translate into the foods purchased from convenience stores in the morning To some extent yes According to the NPD Grouprsquos

heAlthy ChoiCeS

Guilt free snack alternatives are coming into their own as C-store customers seek out more healthful options

CONVENIENCE amp CARWASH CANADA 17

CREST service which tracks con-sumption across the foodservice industry juice muffins snack bars (which include cereal energy and granola bars) milk and bagels are all more likely to be purchased in the morning At the same time car-bonated soft drinks rank third of all foods and beverages purchased in the morning at convenience stores (behind coffee and juice) so health is certainly not the only consider-ation Additionally only two per cent of snack foods purchased at a conve-nient store in the morning had health identified as being the main driver behind the selection well under the ten per cent listed for all purchase venues in the same daypart

According to NPD Group Indus-try Specialist Joel Gregoire de-mographics are an additional chal-lenge Teens and young adults are more likely to get their foods and beverages from convenience stores For instance Teens 13-17 account for 15 per cent of all traffic at con-venience stores compared to seven per cent for all commercial food-service venues combined Healthrsquos importance however increases with age For example teens indi-cate that health is the main reason for choosing a snack food three per cent of the time compared to nine

18 May | June 2012

per cent for adults 55+ Convenience stores may see healthy offerings as a way to help drive traffic among older adults but the re-ality is that teens are the sweet spot for con-venience stores and one has to consider the potential incremental lift that healthy options would give convenience stores as consumers generally donrsquot see the this venue as a source for nutritious options

ldquoWhen teens visit a convenience store they are most likely to do so for a snack in the after-noon or the evening (73 per cent of their vis-its) whereas adults 55+ who tend to be more concerned with health are more likely to visit a convenience store in the morning (over 30 per cent of their visits) compared to teens (15 per cent of their visits)rdquo says Gregoire noting that the PM snack is still the most popular daypart for adults 55+ at over 45 per cent

Here Gregoire says a health positioning for convenience stores would likely have the greatest resonance in the morning among older consumers However he suggests one must remember not to get away from the core reasons why people snack which are taste and convenience

Indeed this is behind the success of General Mills Nature Valley and Fibre 1 snack bars Ac-cording to National Sales Manager Ted Sadin-sky the Sweet nrsquo Salty range of Nature Valley bars are the countryrsquos leader because they have addressed taste health and convenience He reports that General Mills offers four core products within their Granola line (NV Sweet nrsquo Salty NV Trail Mix NV Crunchy and Fibre 1)

ldquoThese bars work in all day parts they work well as promos and are a good add on to cof-fee and beverage salesrdquo he says noting that secondary placement is best by the coffee and hot beverage station ldquoThese snack bars are alternatives to the standard range of choco-late bars and other confectionary products To generate strong sales retailers need to make them visible in places where buying decisions are maderdquo

As well Sadinsky points out that the healthy snack bars are a solid profit source for retailers and driving incremental sales is highly benefi-cial to the bottom line ldquoThis is where in-store merchandizing comes into play Let customers know you have them and maximize the oppor-tunity by pairing them with other products to increase till ringrdquo he says commenting further

that like chocolate bars healthy snacks fall to impulse buying decisions and operators need to make that decision as easy as possible

With people seemingly more concerned about health and food it comes as not surprise that the healthy snacking product range is ex-panding well beyond granola bars

ldquoAs c-store operators see drug chains mov-ing into territory once occupied by conve-nience retailers they have been stepping up the product assortment and servicesrdquo says Chuck Arcand Corporate Director of Cana-dian Marketing Core-Mark a North American leader in marketing distribution and logistical support to the trade with a strong presence from Vancouver Island to Ottawa

Core-Mark is a broad line supplier and dis-tributor that can offer everything from pack-aged sandwiches to confectionary to chips to pizza and breakfast items to donuts and every-thing in between ldquoOur idea is really to increase profit per linear foot We do this through things like vendor consolidation a program where we reduce inventory and decrease interrup-tions from sales peoplerdquo he says noting that a typical store might see 43 direct store delivery staff ldquoWe can reduce this to just seven people a store has to deal withrdquo

What are his teams telling him about snacks in c-store ldquoHigh protein is big and we are see-ing strong sales of bulk jerky Manufacturers have reduced the sodium in their products to make them more attractive to health conscious consumers Gluten free chips like Covered Bridge brand are also selling well as society discovers a growing percentage of the popu-lation is negatively impacted by wheat prod-ucts We are also obtaining a lot of market data from the US a market that is farther ahead in terms of healthy snack consumer acceptance This data can give Canadian retailers a real leg up as trends move forwardrdquo he says pointing out that their teams have taken what they have learned and use this to build more eye-catch-ing displays and get the right products in store

ldquoWe are seeking to build the market to ag-ing and female customer bases that have been a bit slow in c-storerdquo he says concluding that while Canadian consumers are still thinking tra-ditional fare when it comes to snacking retail-ers need to be at the crest of the wave as the trend toward healthier products increases its presencerdquo

CONVENIENCE STORE VISITSBY AGE GROUP (MORNINGS)

TEENS1555+30

CAN

DY

END

C

AP R

ACK

BRE

AD

COOKIECRK R

HBCGM

MU

LTI

SNAC

K RKNUTSSALTYHANGING

CANDY

GOURMET CHIPS

MEAT SNACKSJERKY

CLEANINGPAPERPET FOOD

MEA

TSN

ACK

NU

TS amp

SE

EDS

FROZEN BEVERAGE amp SOFT SERVE HOTFOOD

BAKED GOODS

ENERGY DRINKS

MAPSFrsquoREAL ICE CREAM

SUNGLASSES

GRAB HEAT AND EAT FOOD SERVICE

CASH

REG

ISTE

R

READ

Y TO

EA

T H

OT

FOO

D

AUTOMOTIVE

OILS

DAIRY

LIG

HTE

RS

IMPU

LSE

BUY

ITEM

S

DELI COOLER ITEMS

CIGARETTES CIGARS amp OTHER

TOBACCO PRODUCTS

HANGING CANDY

HANGING CANDY

HANGING CANDY

HANGING CANDY

Contact your local Core-Mark office Ontario NW OntarioSask Manitoba Calgary Vancouver1-877-864-0285 1-800-665-7575 1-800-982-7552 1-800-242-8402 1-800-663-9963

ldquoand we do coffeerdquo

wwwcore-markcom email carcandcore-markcom

RETAIL BEVERAGE

FRESH SANDWICHES

DRINKSYOGURTENTREES

For everything you need

20 May | June 2012 CONVENIENCE amp CARWASH CANADA 20

To craft an effective marketing strategy retailers must know their customers Consumer insights enable merchants to target campaigns and maximize ROI In the past it was difficult for marketers to identify consumer preferences efficiently which led to a scattered approach to marketing with messages distributed broadly and randomly in the hope that they would stick with a sufficient number of receptive consumers to make campaigns worthwhile

However new technology developments have opened up fresh possibilities that have profound implications for both marketers and shoppers An increasingly mobile culture ndash in which millions of consumers are always connected via smart-phones and tablet devices ndash coupled with ad-vances in real-time data collection and measure-ment capabilities provide new opportunities for retailers Those who capitalize on these new op-portunities will be the winners in the proximity marketplace

A SMARtER INFRAStRuCtuRE REQuIRES SMARtER MARKEtINg PROgRAMSProximity advertising ndash the ability to reach customers within range of a particular location with targeted messages ndash is a fast-growing trend for one simple reason It works In fact an IBM study found that 72 of customers are receptive to marketing messages about products and services that are within sight of the customerrsquos location

Thatrsquos a powerful incentive for retailers and the good news is that new technology tools al-low them to reach potential customers ndash without compromising consumer privacy ndash at a price that is far more affordable than many traditional cam-paigns Today merchants can send rich media messages to consumers within range using the Bluetoothreg technology that powers customer smartphones and devices

by Alex Romanov CEO iSIGN Media

getting to know you

REACHING CUSTOMERS WITH PROXIMITY ADVERTISING

The most effective proximity marketing strate-gies combine the power of Bluetooth technol-ogy with the dynamic capabilities of digital sig-nage a proven technique offered by a mature industry that allows retailers to promote brands products and services in a more direct personal-ized way than traditional static signage By com-bining these two media tools merchants can personalize digital signage content reach con-sumers with messages on their devices that are as personal as a text and match the offer to the consumersrsquo preferences This strategy creates a whole that is greater than the sum of its parts

COMMuNICAtINg WItH CuStOMERS IN tHEIR PREFERRED MEDIuMSIn an interactive multimedia culture the winners will be advertisers who speak to consumers in their preferred language which is increasingly mobile and personalized Consumers are bombarded with messages from all sides and only those offers crafted in the same manner as consumersrsquo preferred content can cut through the clutter Proximity advertising fits the bill since it is dynamic and delivers unparalleled opportunities for interaction

Proximity marketingrsquos ability to reach consum-ers in a personal way is only the beginning It also offers virtually endless opportunities to de-liver consumer insights to the merchant in real time enabling retailers to further refine messag-ing to conform to consumer preferences And it does this in an unobtrusive way since consumers first opt-in to the messaging

For example imagine being able to send a rich media message to a potential customerrsquos handheld device when that customer is in close proximity to a retail outlet The message could be an offer for a mobile coupon that provides the customer with a discount on a product or service with the message reinforced by digi-

CONVENIENCE amp CARWASH CANADA 21

tal signage promoting the same or a related product or service Imagine having the ability to change the messaging and signage on the fly to generate greater ROI based on real-time consumer metrics

This scenario is possible right now and the technology to make it happen is as ubiquitous as a smartphone and often more affordable than traditional marketing campaigns And because itrsquos a proven way to generate ROI by leveraging mobile culture and consumer buying behavior it is the future of advertising

A WIN FOR CONSuMERS AND MERCHANtSClearly proximity advertising holds great promise for retailers looking to generate new business and garner improved returns on their advertising investments But consumers

win in this brave new marketing world too In fact they might be the biggest winners of all Thatrsquos because proximity advertising engages consumers via their preferred method of communication ndash interactive spontaneous ndash while they are already engaged in enjoyable activities on the go

By combining emerging mobile marketing techniques with mature digital signage strate-gies merchants can engage consumers directly and intimately offering greater levels of inter-activity to deliver quality content and targeted offers It enables merchants to reach tech-savvy customers on their own terms while measuring message effectiveness and adjusting offers to consumer preferences in real time This delivers a win to participants at both ends of the con-versation

AbOut tHE AutHORAlex Romanov is CEO of iSIGN Media a leading North American multiplatform advertising solutions company that utilizes Bluetooth Mobile Wi-Fi and Location-Aware technologies to deliver rich media permission-based messages to engage consumers more deeply and cost-effectively Find out more at httpisignmediacom

With just a flash in front of a reader and no PIN the Interac Flash enhanced debit card gives

customers a faster way to pay For you it means quicker lines better service and reduced

cash handling costs Interac Flash Itrsquos the Canadian way to pay now even faster

Find out more at InteracFlashca

Serve customers in a flashIntroducing Interac FlashTM

regtrade Interac the Interac logo Interac Flash Everyday Simply the armoured truck design and the Interac Flash design are trade-marks of Interac Inc Used under license The Contactless Symbol is owned by EMV Co LLC Used under license

CLIENT Interac TRIM 8125 x 10875 PUBLICATION Convenience amp Car Wash CanadaJOB IT-1356-T-CWC LIVE

DESCRIPTION FP 4C BLEED +025 INSERTION DATE Jan 2012

APPROVALSACCOUNT DIRECTOR CREATIVE DIRECTOR WRITER STUDIO MANAGER

1910 Yonge St Toronto ON T 416 484-1959

APPROVED

IT-1356-T-CWCindd 1 11-11-30 138 PM

by Sean Townsend

CONVENIENCE amp CARWASH CANADA 23

Itrsquos an all-too-familiar scenario in the convenience store and gas station retail industry a new employee comes on board goes through orientation and trainingmdashand is gone within months

When it comes to the bottom line high em-ployee turnover is a double-edged problem los-ing employees is expensive and so is replacing them With so much at stake many experts say the best way to prevent turnover is to hire the right people in the first place

Thatrsquos the goal at Pioneer Petroleums with the innovative online application system the com-pany is using to pre-qualify retail operators for its sites in Ontario and Manitoba

ldquoPioneer owns more than 700 sites from ba-sic gas stations to full-service operations with convenience stores and carwashesrdquo says John Skakie an HR consultant who has been working with Pioneer since 2006 ldquoThat allows for different levels of investment by a diverse group of retail

eMployee retention

Reliability and Relationshippre-eMployMent SCreening toolS help iMprove the bottoM line

operators who are independent contractorsrdquoSkakie says Pioneer sees an average of 200-

to-220 qualified candidates per 12-month rolling period competing for between 10-and-25 job opportunities over the same period

To apply applicants create a profile to enter their contact information and resume Then they answer a series of pre-qualification and screen-ing questions For those who are qualified the third stage is an in-person interview with Pioneer staff

The cornerstone of the pre-qualification step is the Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool avail-able through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job per-formance courtesy emotional maturity consci-entiousness trustworthiness job commitment and safety

Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool available through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job performance courtesy emotional maturity conscientiousness trustworthiness job commitment and safety

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

2012 State Conventions amp Trade ShowsCome Join Us

For more State Convention amp trade Show inFormation Go to the map at wwwwpmacom and select the state where you would like to attend or call (801) 263-9762

Convention Golf tournament and trade Show

MPMCSAMontana PetroleuM Marketers and ConvenienCe store assoCiation

Save the date June 5-7 2012

Billings Hotel amp Convention Center Billings MT

Montanabull Billings

Suncadia Lodge

Cle Elum WAJune 18-21 2012 Mark Your Calendar WOMA Convention

Washington

bullCle Elum

Idaho Petroleum Marketers amp C-Store Association

ConventionAugust 1-3 2012

Idaho

Coeur drsquoAlene bull

CCCMag12 MayJun hlf10406indd 1 4612 1221 PM

CONVENIENCE amp CARWASH CANADA 25

ldquoBy definition reliable and productive work behaviour requires a long-term commitment to the jobrdquo explains Dr Gerald Borofsky clinical psychologist and author of the ERI tool ldquoHowever additional work behaviour skills are also necessary for reliable and productive job performance In addition to assessing an applicantrsquos long-term job commit-ment the ERI assesses these work behaviour skillsrdquo

Borofsky says improving employee retention was one of his objectives in developing the tool ldquoFor a number of years we had been in the business of providing com-panies with pre-employment assessment services and consultation Customers identified a number of problems regarding the reliability and productivity of their workforce Among other things they indicated that retention was a major problem for them and that low employee reten-tion was a source of cost that directly affected their overall profits Their complaints included needing to spend too much time hiring and training new employees and not being able to spend enough time on revenue-generating activitiesrdquo

Borofsky adds that the ERI is backed by more than 15 research studies that have ldquoconsistently documented the relationship between ERI use and reduced turnover with an average reduction of 35 and an average return on investment of greater than 500rdquo

Skakiersquos results with Pioneer also suggest that the selec-tion process works ldquoThe ERI is perfect for this particular application and itrsquos what sets the process apartrdquo he says ldquoOur data from April 2011 show that wersquove had less than two per cent turnover of candidates who went through the processrdquo

Aside from helping to rule out unsuitable candidates the ERI provides options for follow up questions interview-ers can ask to make sure a promising candidate is a good fit with the organization ldquoIt helps employers make an in-formed decisionrdquo says Skakie ldquoand an informed decision is a better decisionrdquo

Skakie notes that there is a personal side to his role which occasionally includes calling applicants to ask about unclear information or coaching Pioneer staff on effective interview questions ldquoSometimes there can be issues with language or interpretation and sometimes you make a judgment call about a candidatersquos fitrdquo he says ldquoIt helps build the relation-ship between candidates and district managers because that relationship has already been nurturedrdquo

For Skakie that mix of people and process is at the heart of why the system works with Pioneerrsquos culture ldquoTheyrsquore re-ally trying to build relationships The system helps to deter-mine who will have those good relationshipsmdashwith custom-ers with management and with the brandrdquo

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

Experience more than just a clean carCall Pumps amp Pressure Invest in experience Our car wash division has over 70 years of combined experience in manufacturing service sales and ownership bringing our customers the best value for their investment

18884309359Red Deer Edmonton Calgary Brandon Grande Prairie Leduc

wwwpumpsandpressurecom

Alberta distributor for Turtle Wax products amp the Alberta and Manitoba Distributor for Rykorsquos car wash equipment and replacements parts

18884309359Red Deer middot Edmonton middot Calgary middot Leduc Grand Prairie Brandon

wwwpumpsandpressurecom

by Russ Bell

CONVENIENCE amp CARWASH CANADA 27

Managed Services Allow You to Manage Your Profitability

If you feel as if downtime is impacting your car wash revenues and you have a daily goal of maximizing your equipment uptime then perhaps effective managed services of your facility and equipment is an option worth considering

Factory-trained field technicians can address any issue occurring at any car wash even if it is a competitive piece of equipment With equipment servicing itrsquos important for a customer to be aware of the complete list of ser-vices and options from the service provider whether itrsquos in-the-bay equipment servicing with high-quality envi-ronmentally safe low cost-per-wash chemicals or cus-tomer marketing programs designed to improve wash count totals and the value of each wash

Within the bay itself a service provider can be a cus-tomerrsquos source for related car wash equipment ndash vacu-ums doors heaters air compressors lights and bay cleaning services Some companies offer ongoing ser-vice options including consultation on turnkey reloads These added benefits include help with electrical and plumbing bay modifications wall systems fiberglass or painting signs andor promotional packages doors and door controls in-floor and radiant heat In addition it is possible to look to the service provider for staff training vending and ancillary equipment installation and equip-

regulAr CAr wASh equipMent MAintenAnCe deliverS better SySteM uptiMe And helpS your bottoM line

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

CONVENIENCE amp CARWASH CANADA 29

ment removal and disposalWhen starting to address the ser-

vice requirements service technicians might rely on a detailed computerized service history This information usu-ally helps the technician address the likely problems in advance and fa-cilitate a faster on-site fix especially when a customer needs it most

there are other reasons to rely on regular service The first is the simple fact that better maintenance of your car wash equipment will deliver better system uptime and a lower potential for vehicle damage At Ryko we believe in flexible planning Whatever level of service is going to reduce your downtime and increase your uptime then thatrsquos the service agreement we want you to have On average most operations choose one of the following optionsbull A true fixed cost flat fee that en-

ables you (the customer) to budget hisher expenses on an annual basis

bull A true fixed Price Per Wash (PPW) chemical and service plan where the company shares the risk based on wash count variation

bull A time and materials plan where technicians can be called on an as- needed basis and customers are billed for actual service time and materials used

Regular monthly preventive inspection or preventative maintenance service agreements can be the most effective methods for maintaining a successful operation The standard scope of service agreements includesbull Scheduled equipment inspectionsbull Comprehensive equipment lubri-

cation programsbull Chemical level checksbull Verification of PCI compliance

supportbull Operational reviews of payment

processing systemsbull A general equipment performance

assessment

bull Product adjustments to allow for maximum wash qualityvolume

bull Completion of a multi-point per-formance checklist

bull Repairreplacement recommen-dation

Beyond the actual equipment servicing customers can also look to their service provider as a partner in the maintenance and support of accounting programs for car washes and revenue sharing opportunities

Throughout Canada there are well-staffed outlets with teams of trained service professionals consult with your equipment manufacturer for the service provider in your area

For more information on how Ryko can help the profitability of your operation through managed services please call 800284-7956 or visit Ryko at wwwrykocom

32 May | June 2012

by Josh Hart

In Through the Out Door

why ChooSing the CorreCt CArwASh door pACkAge And knowing the trendS iS iMportAnt for your buSineSS

Carwash doors are often looked

at as an aftermarket purchase

Owners spend hundreds

of thousands of dollars on

acquiring land constructing

buildings and buying the right

wash equipment but neglect

the importance of the carwash

door The reality is that if your

door is not functioning properly

your customer does not have

access to your business

34 May | June 2012

There are many factors to con-sider when deciding on the best type of carwash door for your busi-ness You should be specific on your expectations and discuss these with your distributor to ensure the proper door package for your application Although many different styles of doors have been used in car washes the most popular are polycarbonate and aluminum doors

NEW tECHNOlOgy IN DOORSMost of the newest carwash door technology hinges around corrosion-resistant products Polycarbonate doors have replaced the majority of the old steel doors during the last 10 years

Customers are looking for qual-ity product support and warranty Most of the washes today are corpo-rations or individuals with multiple sites With most washes lacking an on-site maintenance person having quality products that require little or no maintenance is becoming more important

There are many new options avail-able on hardware packages for poly-carbonate doors One of the greatest advancements is in the counterbal-ance systems It used to be that all

doors had torsion springs to balance the door The problem with springs is that top-of-the- line galvanized steel springs are only good for 100000 cycles and then likely to break To ex-tend their lifespan itrsquos important to grease the springs however this usu-ally leads to grease dripping down on the door and affecting its appearance When the spring does break it usu-ally means replacing the entire shaft line because you are unable to get the drums and bearings off to access the damaged spring

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs Even-tually the strap may break but it is a low-cost replacement and does not require replacing the entire shaft line

Hardware for carwash doors has come a long way in recent times It is important to research all of your op-tions and know what you are buying Although standard galvanized steel hardware may be fine for your detail bay within a couple of years it will be completely rusted in a carwash For your carwash bay make sure you look at options such as plastic or stainless steel items including hinges shafts bearings and bearing plates as well as e-coat corrosion resistant drums

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs

YOU DO HAVE A CHOICE

INDUSTRY UPDATE

What are car wash owners saying about the Washworld RazorldquoWe bought the Razors mostly because they have the

latest technologyThe Virtual Attendant is a huge advantage because

you donrsquot have to baby-sit the machines Our

customers have thanked us for putting them in our

washrdquo

Greg ThompsonMass Avenue Car Wash

ldquoThe machine is awesome the people and service are

second to NOBODY The Razor is an excellent piece of

equipmentrdquo

Scott FordSoapy Sadies Car Wash

Why the rave reviews for Razor Itrsquos the

features that come standard with Razor

that make the difference

bullVirtual Attendantregndash eliminates need to be on site

to reset the wash

bull Smooth radial arch motion

bull FlexPassreg system ndash One pass top amp side application

of anything that can go through arch increases

thru-put

bull VS2regndash Vehicle Sizing System a clean treadle free

design

bull Triplepass technology for optimal front amp rear

cleaning

bull Belt drive technology eliminates need for tires amp

inner tubes

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficultMaybe but the good news is that we arenrsquot going to stop making one system only to re-introduce it laterYoursquoll always have a choice and thatrsquos a good thingGive Washtech a call and we can help you make the right choice

Exceptional service premium parts and world class carwash equipment

Contact us today 403 243-1312 wwwwashtechca

YOU DO HAVE A CHOICE

For more than 15 years Blendco has been demonstrating the convenience and cost effectiveness of powder to liquid formulations with the patented SuperSatreg

Custom Detergent System SuperSat detergents have proven formulations for cleaning power fragrance and color This system makes a full range of detergents continuously and automatically at your wash No other system can compare to SuperSat the powder system standard Try it today to see why it is the best

36 May | June 2012

rollers with stainless steel stems with plastic wheels and all stainless steel bolts nuts and hinge screws Another option not well known in the industry is plastic track Plastic track offers you the corrosion resistance of stainless steel at a greatly reduced rate Plas-tic hardware also offers the benefit of less ice buildup as plastic is not as great a conductor of cold as steel is

tECHNOlOgy IN OPERAtORSThe introduction of the direct drive operators is another major improvement The first openers used in the carwash market were electric jackshaft openers but the problem as we all know now is that these did not hold up in tough car wash conditions This led to the introduction of the pneumatic jackshaft opener This opener performs and lasts well in the carwash environment but is still susceptible to problems with cables coming off the drums The latest opener the direct drive pneumatic opener can withstand the elements of the car wash environment and is guaranteed not to allow the cables to come off the drums

Using a direct drive operator is also another key element in battling ice problems in cold weather areas If ice builds up in the track a direct drive operator (one that attaches directly to the door) is more powerful than a jackshaft style (one that turns the shaft to operate the door) and in most cas-es can push through the ice Further-more in extreme scenarios where ice buildup does not allow the door to

close all the way a direct drive opener will stop with the door and keep ten-sion on the cables where a jackshaft opener will continue to turn the shaft even though the door did not go the full travel which can result in the cables coming off the drums

The key to choosing a successful door package is paying attention to the details and choosing the correct

options based on your specific appli-cation Remember the enter door is the first thing the customer sees be-fore entering the wash and the exit door is the last thing they see before leaving the wash The doors signify the entire facility If the doors look good and run smooth the customer leaves with that impression of the en-tire wash experience

the enter door is the first thing the customer sees before entering the wash and the exit door is the last thing they see before leaving the wash

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 3: CCW Magazine: May / June 2012

4 May | June 2012

brenda Jane Johnstone Publisher

Publisherrsquos Message Upcoming Events

May 15 2012NACDAOntario 2012 Childrenrsquos Charity golf ClassicEagles Nest Golf Club Maples ONnacdanacdaca

June 13 -14 2012NACDA ndash Maritimes 2012 Childrenrsquos Charity golf ClassicFox Creek Golf Club Dieppe NBnacdanacdaca

July 5 2012WCSA ndash 3rd Annual Charity golf tournamentCottonwood Golf amp Country ClubCalgary AB

August 9 2012Quebec 2012 Childrenrsquos Charity golf Classic

August 9 2012 Elm Ridge golf Club Ile-bizard QC

September 11 ndash 14 2012NACDA ndash 2012 Industry business SummitJW Marriott ldquoThe Rosseaurdquo Resort amp SpaMuskoka ON

October 23 2012WCSA SOI evening

Let the Games Begin As the winter thaw erodes and blossoms begin to poke their faces out and bloom we realize that spring is often a time of renewal and reflection but it also meanshellipoh who am I kidding It means golf is what it means Golf (Golf GOLF) Gardeners may spend winters conceptualizing and plotting their flower beds but golfers are a unique breed we dream about that hole in one

Of course therersquos often a deserving charity attached to a golf tourney and that means getting out and sinking one for a good cause as well Thatrsquos good enough motivation to get out and meet and greet fellow stakeholders engage in some friendly competition and do a little knowledge exchange in the process

One of those deserving charities is The Canadian Convenience Stores Association The organization is the national voice for all things C-store and has been doing a stellar job lately criss-crossing the coun-try and meeting with industry stakeholders and government One of the recent issues on the table concerns nutritional labelling on pre-pared foods Over ten million visits are made to C-stores on a daily basis and in some cases the growth of sales of prepared foods in our stores exceeds the growth of similar sales in quick service restaurants That translates into a huge impact on C-stores so your national asso-ciation ensures it has a very vocal presence at all discussions concern-ing this subject

Of course thatlsquos just one area where the CCSA has an impact New products are regularly reviewed and assessed and input is made And C-stores are bombarded every day whether itrsquos that hands-free dispenser you had your eye on or electronic cigarettes or the latest brand of potato chips suddenly available on the market therersquos a lot to sort through a lot to be informed about Thatrsquos where we step in to assist This issue is no exception One of the products is carwash door packages No matter what application you use your doors are the first thing consumers enter through and the first things consumers depart through A smooth running carwash door gives the distinct impression that your operation runs just as smoothly

The same is true for quick grab snacks at your C-store Far and away the most popular items food items are in the process of reinventing themselves as cigarette sales gradually fall by the wayside

Those are just some of the items in this stellar issue We hope you enjoy both the indoors and outdoors as the days start to get just a tch longerhelliplong enough to that extra golf swing in See you on the green

SmokeHD reg

HIGH DEFINITION SMOKINGELECTRONIC CIGARETTES SmokeHD

wwwHDSmokecom1-855-HD-SMOKE

CONVENIENCE amp CARWASH CANADA 5

The CCSA has seen success on the regulatory front thanks to its ability to work collaboratively and the respect it has earned from voluntary efforts to meet challenges head on

Despite the fact that Canadarsquos convenience sector offers employment to more than 185000 persons who work at some 25000 locations across the country it remains a tough job to get government to consider the industryrsquos point of view In fact Canadian Convenience Stores Association (CCSA) presi-dent Alex Scholten spends a lot of time traveling around the country meeting with stakeholders and government policy makers

ldquoIt has been a challenge to get government to understand that because of the size of our industry their decisions that impact convenience retail can have far-reaching effects for Canadian business and society Our job has been to get the message out to regulators and I believe we have turned the tide thanks to a lot of hard work from the CCSA and our re-gional affiliatesrdquo

by Kelly Gray

Responsibility Earns RespectCCSA MAking inroAdS with ottAwA relAtionShip

Indeed Scholten and his team recently travelled to Ottawa to meet with Health Canadarsquos taskforce for the review of nu-tritional labeling for prepared foods and menu items He suggests that the government seemed primarily concerned with the needs of other sectors before the CCSA submission ldquoWe discussed several factsrdquo says Scholten ldquoHealth Canada needed to know that 10 million Canadians shop at C-stores every day We showed that in some markets the growth of sales of prepared foods in C-stores exceeds the growth of such sales in quick service restaurants Because of that when government considers making rules on nutritional labeling it could have a big impact on convenience outlets and we want to make sure we have a seat at that decision tablerdquo he says adding that prepared foods represent a sizable growth area for convenience stores simply because locations are so well placed to meet the snack and meal needs of time harried consumers

However he also notes that while it is important for con-sumers to know and understand the nutritional components of the foods they are eating government needs to under-stand that small independent retailers donrsquot have the same

6 May | June 2012

kind of capabilities a fast food chain might have when it comes to establishing caloric and fat counts in foods ldquoThere has to be some give and take and this has been part of our message to regulators a message to which they appear to be listeningrdquo

He remarks that the CCSA submissions have shown that there has been considerable voluntary action from the convenience sector in regard to working with government to address the health con-cerns of Canadians For example the Western Con-venience Stores Association has been a key player with-in BCrsquos Healthy Family initiative There stores have voluntarily offered to provide nutritional info to help get the project off the ground ldquoThis process helped get us to the table in Ottawa We were able to show that our industry was very supportive of the BC project and we demonstrated a desire to make such efforts consultativerdquo

One of the key missions of the CCSA has been to improve and share the industryrsquos best practices across the country To achieve this aim several years ago the association launched an internal initiative called Responsible Retailer Training a program that features training modules designed for C-store own-ers and their personnel that cover various aspects of the business from the prevention of sales of tobacco and other age-restricted products to minors (We Ex-pect ID) to the handling of hazardous materials to control and prevention of shoplifting

This Responsible Retailer Training has earned the respect of government regulators and it was with this acknowledgment that the CCSA made its presence felt at the recent Justice and Human Rights Stand-ing Committee hearing ldquoWe voiced our support for the Federal governmentrsquos proposed changes to the citizenrsquos arrest laws under Bill C-26 ETH changes which sought to simplify the complex Criminal Code provi-sions on self-defense and defense of property In the past retailers had to catch shoplifters in the act be-fore they could make a citizenrsquos arrest The proposed changes to these laws would allow store owners to not only make a citizenrsquos arrest when they caught someone in the act of stealing but also within a rea-sonable period after the crime had been committed ldquoIt was our position that such changes would allow

storeowners to better address the ever-growing challenges of store theft Our storeowners face ex-tremely tight margins and they needed all the help and flexibility they could get to catch shopliftersrdquo he says noting that ldquowith the proposed changes in place store owners or their employees would no longer have to react on the spur of the momentndasha circumstance that could lead to dangerous situa-tions and outcomesrdquo

Scholten points out that our past efforts with government in dealing with regulations impacting the c-store industry were akin to closing the barn door after the horse was already out ldquoWhether it is nutritional labeling taxes on non-healthy products tobacco restrictions or regulation on other key sec-tors we want to be more proactive When we are partners in the process and can speak at the deci-sion table everyone benefits Consider that the con-venience store sector is a $33 billion segment of the Canadian economy that supports close to a quarter of a million workers and suppliers and the need for much closer collaboration can be seen

ldquoIt all starts with grassroots support from small independent operators where we are able to work at a local and provincial level The respect we have earned from the provinces has now been transmit-ted to the federal arena where Ottawa is now seeing us as a collaborative partnerrdquo

Part of this collaboration with retailers is the cre-ation of the annual State of the Industry report Re-leased annually the CCSA and its partners create an overview of the convenience store sector through the use of survey data collected from retailers across the country which is then used to promote industry awareness ldquoNow when we speak with government across the country or work with media to establish our objectives we go armed with solid market data that demonstrates the power and significance of Canadarsquos convenience store industry an industry that has grown to become a vital and essential part of our countryrsquos modern frameworkrdquo Scholten en-courages all retailers to participate in the surveys that will be circulated by the CCSA and its regional affiliates over the next several months

Consider that the convenience store sector is a $33 billion segment of the Canadian economy that supports close to a quarter of a million workers and suppliers and the need for much closer collaboration can be seen

CONVENIENCE amp CARWASH CANADA 7

by Kelly Gray

Old Dutch Foods Announces the Retirement of Fred Prediger

During three decades with Old Dutch Foods Fred Prediger has seen a lot of change Today as he readies for retirement from the company as its senior director of sales BC AB SK he reflects that throughout his tenure the sales force has grown dramatically as has the assortment of Old Dutch products

ldquoToday it is about personal contact and relationship selling When I started on a route in the North Battleford area 30 years ago you were run off your feet and barely had time to drop into the store to say hello Today this area is serviced by seven distributors who take the time to freshen stock merchan-dise and discuss products with their customers We even have key account managers something we never had when I started It was just merdquo he says

Prediger got his start in the grocery and food business at age 13 working for his uncle at an OK Economy outlet in Saskatoon He worked his way up to management after finishing high school taking over OKrsquos Wynyard Sas-katchewan store

ldquoI was in my 20rsquos with two young boys at home We wanted to move to a larger centre so I went in to Saskatoon looking for work I found a job as a relief driver for Old Dutch I worked constantly and after a year I heard the company was looking for a distributor in North Battleford to cover the north-west sector of the province

ldquoI was away from home a lot so I went back to grocery and worked at Wallyrsquos Food Basket and Western Grocers in North Battleford before switching back

to Old Dutch for the long haulrdquoPrediger admits he missed Old

Dutch Foods So after a couple of years back in food retail he returned to take on a bit of relief driving before moving on to the distributorship in Prince Albert a position he held for 18 years Next it was back to Saskatoon as regional sales manager following the promotion of Ken Dick

ldquoIn 1991 a position opened in Calgary for a regional sales manager and I went for itrdquo he says noting that a life with Old Dutch periodically meant picking up and moving around ldquoThen after the Humpty Dumpty acquisition there was a bit of reorganization and the job expanded to include the three western provinces (BC Alberta and Saskatchewan)

ldquoWhen I started in Calgary I was the sole contact for chains and gas ac-counts in Calgary Now we have key account managers When I took on North Battleford a good week might have been $3500 Today we have some routes that average $15000 a week I remember when the introduc-tion of Salt Nrsquo Vinegar chips was a big deal Now we have 19 flavours as well as a growing slate of corn and Kettle products The company has grown so much over the yearsrdquo

Following his retirement this spring Prediger plans to relax and spend more time with his grandkids ldquoI plan to take it easy and stay away from airportsrdquo he says finishing that with all the traveling and road miles a chance to just sit with family will be a welcome change

lotS of ChAnge witneSSed during A CAreer CrunCh SpAnning three deCAdeS

Prediger got his start in the grocery and food business at age 13 working for his uncle at an OK Economy outlet in Saskatoon He worked his way up to management after finishing high school taking over OKrsquos Wynyard Saskatchewan store

TM

DISPOSABLETobacco MentholVanilla

SmokeHD reg

HIGH DEFINITION SMOKING

ELECTRONIC CIGARETTES SmokeHD

3 GREAT MONEY $$$ MAKING $$$ PRODUCTS

STOCK THESE ITEMS TODAY

DELUXESTARTER KITS

SmokeHD reg

-Huge Profits-Small Start-Up Costs-Exciting New Item Advertised on TV-Endorsed amp Used by Popular Celebrities-Residual Income Selling Cartomizer Refills-We Send Customers to You-Your Customers Send You Referrals-FREE Promotional Items for Your Store-FREE Dealer Listing on our Website

- Equivalent to 9 packs of Cigarettes- 2-piece design with Rechargeable Battery- Lifetime Warranty- 3 Popular Kit Flavors Full Robust amp Menthol- 8 Cartomizer Flavors Full Tobacco Robust Tobacco Menthol Apple Cherry Chocolate Coffee Vanilla

- Americarsquos FAVorite Disposable Electronic Cigarettes- 3 High Demand Flavors Tobacco Menthol Vanilla- 400+ Puffs- Set your own Price- FAV = Profits

- Popular CORONA Size- 1500+ Puffs- Equivalent to 35 Cigars- Realistic Ash Tip- Soft Plastic Mouthpiece- Great Cigar Flavor

SmokeHD regWHY CHOOSE

Distributors amp Retailers WantedwwwHDSmokecom

Toll Free 1-855-HD-SMOKE or 1-855-437-6653Fax 647-547-8176Email saleshdsmokecomWeb wwwHDSmokecom

Tel 416-746-4700

ORDER TODAY

8 March | April 2012

Hot TopiceleCtroniC CigAretteS Are MAking their wAy into CAnAdiAn C-StoreS

CONVENIENCE amp CARWASH CANADA 9

Whether customers are looking to cut back on a bad habitor enjoy the occasional puff without the second hand smoke electronic cigarettes are being touted as an alternative to traditional tobacco smoking With all the look feel flavour and physical sensation of inhaled tobacco smoke minus the chemicals these products are making their way into Canadian C-stores

ldquoThis new category has seen tremendous growth over the past year And most of that growth for Smoke NV has come directly from the C-store marketrdquo says Shanu Mohamedali managing director of Smoke NV Inc ldquoThe C-store market is ideal for our products because it allows regular custom-ers to easily find the Smoke NV items they want while also catching the attention of new customers who are ready to make an affordable healthier impulse purchaserdquo

Smoke NV currently offers retailers Disposable Electronic Vaporizers (available in both Canadian and Menthol fla-vours) a brand new line of Disposable e-Cigars a new ldquoEx-press Kitrdquo that includes a rechargeable battery USB charger

and three cartridges as well as Smoke NV replacement car-tridges available in seven different flavours including (in or-der of popularity) Canadian Menthol Peach Coffee Apple Chocolate and American

ldquoFirst and most importantly our products contain no nico-tine which is why we prefer to refer to them as vaporizers rather than e-Cigarettesrdquo explains Mohamedali ldquoSmoke NV proprietary liquid ingredients are 100 per cent food grade Unlike many of our competitors we do not use toxic glues in the manufacturing of our products Instead we employ a screw-based attachment system that results in a much safer product for the customer We also employ some of the most diligent and sanitary product tests currently found in the market todayrdquo

Along with disposable options retailers can offer custom-ers rechargeable items and their complementary add-ons Jasper and Jasper which offers Impulse a fully-charged disposable option also host two types of rechargeable products The main one is the Revive featuring two lithium-

ion batteries three cartomisers (refills) USB mains adaptor and a carrier case The Xplorer is essentially the same product with one lithium-ion battery two refills USB and a carrier case

ldquoWhatrsquos unique about our products is that they do not use the standard lsquoheating rodrsquo other companies userdquo says George Muzaic of Jasper and Jasper Canada Inc ldquoWe use a sophis-ticated heating nano fabric which de-livers consistent vapour output as well as no overheating In addition we are the only company to offer a soft-tip dis-posable product which we had rede-signed in Europe All other companies use hard metal casing The material we use and have sourced through our research and development gives the consumer a realistic alternative than the traditional tobacco products re-ducing weight soft feel on the lips and consistent vapour on every inhalationrdquo

ldquoThere are several benefits to retail-ers carrying e-cigs Most importantly the e-cig is in high demand and if theyrsquore not offering one they are miss-ing out on a great opportunity They may even be losing out on other sales as a resultrdquo explains Andreas Voulis of HDSmoke ldquoSecond the products typi-cally offer a great margin and with the residual sales created by replacement cartomizers e-cigs are an essential item for the C-storersquos product mixrdquo

He points to the companyrsquos line of various starter kits replacement car-tomizers which are available in eight flavours and two colours along with rechargeable batteries and carrying cases in various colours which allows clients to customize and personalize their own HDsmoke

uP FRONtEven though electronic cigarettes are not tobacco products retailers may still worry about legislation preventing them from marketing the items

ldquoElectronic cigarettes are not con-sidered a tobacco product and as such are not bound by tobacco legislationrdquo explains Voulis ldquoHowever similar to tobacco products we advise all our

ELECTRONIC CIGARETTESmokeHD reg

retailers dealers and distributors that the sale of these items is limited to in-dividuals of legal smoking agerdquo

ldquoDue to lack of proper knowledge of the subject we have had instances of individual inspectorates expressing concern about the technologyrdquo adds Mohamedali ldquoSmoke NV has always responded to these situations from a point of education and has worked closely with the different levels of government to reduce disinformation about our product and intentions as well as help them anticipate the mar-ket and establish a set of standards We occasionally encounter concern over the last position that Health Can-ada published regarding lsquoe-cigarettesrsquo however this position is only applica-ble to products that contain nicotine Smoke NV fully supports this position and we expect that Health Canada will soon be putting some form of industry regulation in placerdquo

As electronic cigarettes are not con-sidered to be tobacco products they can be openly displayed in C-stores and donrsquot have to be kept hidden be-hind sealed and covered cabinets

Smoke NV works closely with distrib-utors and retailers to design effective POS materials Their current offering includes product floor and counter stands acrylic displays posters bro-chures and window clings

ldquoWe are always working to develop effective POS materials and encour-age feedback from buyers and POP designersrdquo says Mohamedali

Voulis of HDSmoke states C-store retailers can even contact the compa-ny for a free sample along with POS material so they can better understand how the product looks feels and the benefits for their customers

ldquoIt is probably safe to say that tra-ditional tobacco cigarettes will never be completely replaced by electronic cigarettes but we are seeing a huge shift of traditional smokers moving to-ward this technology and accepting its many advantagesrdquo

Andreas Voulis of HDSmoke points to the companyrsquos line of various starter kits replacement cartomizers which are available in eight flavours and two colours along with rechargeable batteries and carrying cases in various colours which allows clients to customize and personalize their own HDsmoke

CONVENIENCE amp CARWASH CANADA 11

CONVENIENCE amp CARWASH CANADA 13

Prep

ared

Per

form

anceAS ConvenienCe retAil SeeS

trAditionAl MArketS like tobACCo SAleS Shrink they Are turning to toolS like prepAred food progrAMS for An edge in An inCreASingly CoMpetitive buSineSS SCene

The times they are a changinrsquo Certainly Canadarsquos C-stores are finding that the traditional product assortment of 15 years ago is less interesting to customers today As our world speeds up C-stores have found opportunity in helping us meet the challenges of modern-day time compression

This is where prepared foods have entered into the equation Every day 10 million Canadi-ans walk through the front doors of a C-store This represents 10 million opportunities to ad-dress their needs and make a positive differ-ence with products and services that now in-clude bench-made sandwiches and burgers soups and even Pad Thai As tobacco sales have waned operators have come forward with foodservice that is making the neighbourhood quick service shop about so much more than a place to pick up the newspaper and a pack of Players Lights

When it comes to prepared foods the most common choices for consumers at convenience stores (in descending order) are deli meat sandwiches chicken dishes burgers hot dogs breakfast sandwiches French fries and pizza (The NPD Grouprsquos CREST service) Quick grab (snack) items remain the most popular items for consumers far surpassing the top prepared food item deli meat sandwiches

CANDY END

CAP RACK

BREAD

COOKIECRK R

HBC

GM

MULTI

SNACK RK

NUTS

SALTY

HANGING

CANDY

GOURMET CHIPS

MEAT SNACKSJE

RKY

CLEANING

PAPER

PET FOOD

MEAT

SNACK

NUTS amp

SEEDS

FROZEN BEVERAGE

amp SOFT SERVE

HOTFOOD

BAKED

GOODS

ENERGY

DRINKS MAPSFrsquoREAL

ICE CREAM

SUNGLASSES

GRAB HEAT AND

EAT FOOD SERVICE

CASH

REGISTERAUTOMOTIVE

OILS

DAIRY

LIGHTERS

IMPULSE

BUY ITEMS

DELI COOLER

ITEMS

CIGARETTES CIGARS amp OTHER

TOBACCO PRODUCTS

HANGING

CANDY

HANGING

CANDY

HANGING

CANDY

HANGING

CANDY

COFFEE

RETAIL

BEVERAGE

FRESH SANDWICHES

DRINKSYOGURT

ENTREES

Contact your local Core-Mark office Ontario NW OntarioSask Manitoba Calgary Vancouver1-877-864-0285 1-800-665-7575 1-800-982-7552 1-800-242-8402 1-800-663-9963

READY TO EAT HOT

FOOD

Fresh sandwiches and pizzas too

wwwcore-markcom email carcandcore-markcom

For everything you need

14 March | April 2012

CONVENIENCE amp CARWASH CANADA 15

ldquoThe question for convenience store opera-tors is whether they can compete in catego-ries that are already served by QSR operators and offer comparable quality to consumersrdquo comments NPD Group Industry Special-ist Joel Gregoire ldquoAlso can they make the needed operational adjustments that would be required while maintaining their margins Perhaps more fundamentally are convenience store operators willing to invest in a communi-cations strategy to inform consumers of their

prepared options given that consumption behaviour in these venues is geared more to-wards traditional snack foodsrdquo

When looking specifically at frozen dinners daypart matters says Gregoire pointing to The NPD Grouprsquos National Eating Trends service which tracks food and beverage consump-tion across nearly all categories and venues ldquoYoung adults 18-34 are more likely to eat their frozen dinners at lunch likely because of the convenience the category offers and the fact that they are more likely to be lsquoon-the-gorsquo (ie at work) Consumers 65+ skew much more heavily to dinner indicating that this format is less likely to be an on-the-go option and rather an in-home dinner solution that requires little preparation (and cleanup) for this age group Perfect for someone who is single Position-ing frozen meals as an on-the-go solution for younger consumers in the middle of the day may prove a better fit for the C-store chan-

nel With this in mind if C-stores do offer frozen meals to be eaten on premise they should look to create a friendly environment thatrsquos conducive to heating and eatingrdquo

This friendly environment is one that is the re-sult of a lot of adaptation For example as drug chains move more fully into the convenience sector C-stores find themselves offering less grocery less frozen and more hot foods and snacks as they seek to meet the challenge of competition head on

ldquoAs competition increases C-stores must reinvent themselves to become something much more than a place for a late night quart of milkrdquo says Chuck Arcand corporate director of Canadian marketing with Core-Mark a go-to company that is a key distributor and store service provider to the countryrsquos convenience sector

Arcand reports Core-Mark has been offering products to fill in the foodservice gap at C-stores For example they offer Richmond Valley frozen entrees that can be heated in-store or at the office and a pizza program that can be sold hot by the slice by the pie or refrigerated for take nrsquo bake ldquoThese pizzas are great for stores close to schoolsrdquo he says Core-Mark also of-fers a Campbellrsquos soup program complete with kettle as well as a new George Pepper soup line There is also a roller grill offering break-fast burritos and other items a pastry assort-ment that includes frozen product (six varieties of doughnuts) that is on a par with anything in the market More Core Mark offers a sandwich program that features 15-to-20 varieties of fresh and atmospherically modified (CO2) selections

ldquoAt Core-Mark we are really a partner in cre-ating in-store profit centres and helping reduce overhead We can also reduce the need to hold

Karen Weldman vice president of new business development says C-stores need only 480 square feet and about $150000 to invest to get into a full day part foodservice business that consists of a Country Style premium coffee program and fresh-made Mr SUB sandwich offer

16 May | June 2012

large amounts of inventory thanks to our close supportrdquo

C e r t a i n l y close support is essential when offering food programs that require re-frigerated or m e r c h a n d i z e s u p e r v i s i o n like monitoring turns and shelf placement This is where compa-nies like Core-Mark and others such as National DSD Group a national direct-to-store leader with more than 200 vehicles ser-vicing the coun-

try come into playldquoOur people are in stores on a scheduled basis to ser-

vice sandwiches and other snack sections throughout the operationrdquo says National DSDrsquos Henry Arsenault who re-ports that the company offers multi-temperature trucks an attribute that creates something like a snack foods warehouse on wheels It also means consistent restock-ing a major factor in customer needs ldquoWhen C-store customers come in looking for a particular snacksand-wich itrsquos important to have the right product on hand This represents the convenience that keeps people coming back to your storerdquo he says

When it comes to coffee and fresh sandwiches the MTY Group has a lot to offer the industry Last year the group purchased Mr Sub and along with their Country Style brand is now rolling out a program to C-stores that will see operators able to offer both brands to their cus-tomers

According to Karen Weldman vice president of new business development express division at MTY the launch of Country Style and Mr Sub Express programs represents a fresh solution for C-stores and gas bars look-ing to get into foodservice ldquoMr Sub was established in Canada in 1958 and is a well known and highly respected brand The same is true for Country Style Together the

brands offer an exciting alternative for customers who see both marquees as high value and high quality play-ers in foodservicerdquo she says remarking that C-stores need only 480 square feet and about $150000 to invest to get into a full day part foodservice business that con-sists of a Country Style premium coffee program and fresh-made Mr Sub sandwich offer

ldquoConvenience retailing is undergoing an evolutionrdquo she says ldquoStores are now more customer targeted and more service focused than ever A foodservice offer-ing is all part of the contemporary face of Canadarsquos C-stores Without the edge that prepared food items deliver stores will find it increasingly harder to com-peterdquo she says

Indeed once upon a time the question was ndash lsquoGot milkrsquo Today business complexity and customer needs have C-store operators partnering with brands from AampW to Chester Fried Chicken Now the question to a customer who comes in for a loaf of bread and a box of breakfast cereal might well be ndash lsquoWill you have fries with thatrsquo

Certainly taste and convenience rule when it comes to snacks Now public attitudes are beginning to shift toward a greater demand for good-for-you quick bites The upshot is that manufacturers are coming forward with new product innovation to fill the void Retailers as well have seen the light and are looking more closely at making their real estate available to healthy snack alternatives The public is the beneficiary and the sector is on a growth curve as a result

When looking at the overall Canadian snacking environment consumers indicate that health is more important to them in the morn-ing than at any other time of day In fact according to The NPD Grouprsquos SnackTrack service which tracks over-all consumption and motivations for a cross-section of snack food catego-ries health is identified as the main reason for choosing snack foods ten per cent of the time in the morning compared to six per cent when look-ing across the entire day While taste still rules as the main consideration when making a snack food selection Canadians are more likely to want to start the day off right in the morning

Does this translate into the foods purchased from convenience stores in the morning To some extent yes According to the NPD Grouprsquos

heAlthy ChoiCeS

Guilt free snack alternatives are coming into their own as C-store customers seek out more healthful options

CONVENIENCE amp CARWASH CANADA 17

CREST service which tracks con-sumption across the foodservice industry juice muffins snack bars (which include cereal energy and granola bars) milk and bagels are all more likely to be purchased in the morning At the same time car-bonated soft drinks rank third of all foods and beverages purchased in the morning at convenience stores (behind coffee and juice) so health is certainly not the only consider-ation Additionally only two per cent of snack foods purchased at a conve-nient store in the morning had health identified as being the main driver behind the selection well under the ten per cent listed for all purchase venues in the same daypart

According to NPD Group Indus-try Specialist Joel Gregoire de-mographics are an additional chal-lenge Teens and young adults are more likely to get their foods and beverages from convenience stores For instance Teens 13-17 account for 15 per cent of all traffic at con-venience stores compared to seven per cent for all commercial food-service venues combined Healthrsquos importance however increases with age For example teens indi-cate that health is the main reason for choosing a snack food three per cent of the time compared to nine

18 May | June 2012

per cent for adults 55+ Convenience stores may see healthy offerings as a way to help drive traffic among older adults but the re-ality is that teens are the sweet spot for con-venience stores and one has to consider the potential incremental lift that healthy options would give convenience stores as consumers generally donrsquot see the this venue as a source for nutritious options

ldquoWhen teens visit a convenience store they are most likely to do so for a snack in the after-noon or the evening (73 per cent of their vis-its) whereas adults 55+ who tend to be more concerned with health are more likely to visit a convenience store in the morning (over 30 per cent of their visits) compared to teens (15 per cent of their visits)rdquo says Gregoire noting that the PM snack is still the most popular daypart for adults 55+ at over 45 per cent

Here Gregoire says a health positioning for convenience stores would likely have the greatest resonance in the morning among older consumers However he suggests one must remember not to get away from the core reasons why people snack which are taste and convenience

Indeed this is behind the success of General Mills Nature Valley and Fibre 1 snack bars Ac-cording to National Sales Manager Ted Sadin-sky the Sweet nrsquo Salty range of Nature Valley bars are the countryrsquos leader because they have addressed taste health and convenience He reports that General Mills offers four core products within their Granola line (NV Sweet nrsquo Salty NV Trail Mix NV Crunchy and Fibre 1)

ldquoThese bars work in all day parts they work well as promos and are a good add on to cof-fee and beverage salesrdquo he says noting that secondary placement is best by the coffee and hot beverage station ldquoThese snack bars are alternatives to the standard range of choco-late bars and other confectionary products To generate strong sales retailers need to make them visible in places where buying decisions are maderdquo

As well Sadinsky points out that the healthy snack bars are a solid profit source for retailers and driving incremental sales is highly benefi-cial to the bottom line ldquoThis is where in-store merchandizing comes into play Let customers know you have them and maximize the oppor-tunity by pairing them with other products to increase till ringrdquo he says commenting further

that like chocolate bars healthy snacks fall to impulse buying decisions and operators need to make that decision as easy as possible

With people seemingly more concerned about health and food it comes as not surprise that the healthy snacking product range is ex-panding well beyond granola bars

ldquoAs c-store operators see drug chains mov-ing into territory once occupied by conve-nience retailers they have been stepping up the product assortment and servicesrdquo says Chuck Arcand Corporate Director of Cana-dian Marketing Core-Mark a North American leader in marketing distribution and logistical support to the trade with a strong presence from Vancouver Island to Ottawa

Core-Mark is a broad line supplier and dis-tributor that can offer everything from pack-aged sandwiches to confectionary to chips to pizza and breakfast items to donuts and every-thing in between ldquoOur idea is really to increase profit per linear foot We do this through things like vendor consolidation a program where we reduce inventory and decrease interrup-tions from sales peoplerdquo he says noting that a typical store might see 43 direct store delivery staff ldquoWe can reduce this to just seven people a store has to deal withrdquo

What are his teams telling him about snacks in c-store ldquoHigh protein is big and we are see-ing strong sales of bulk jerky Manufacturers have reduced the sodium in their products to make them more attractive to health conscious consumers Gluten free chips like Covered Bridge brand are also selling well as society discovers a growing percentage of the popu-lation is negatively impacted by wheat prod-ucts We are also obtaining a lot of market data from the US a market that is farther ahead in terms of healthy snack consumer acceptance This data can give Canadian retailers a real leg up as trends move forwardrdquo he says pointing out that their teams have taken what they have learned and use this to build more eye-catch-ing displays and get the right products in store

ldquoWe are seeking to build the market to ag-ing and female customer bases that have been a bit slow in c-storerdquo he says concluding that while Canadian consumers are still thinking tra-ditional fare when it comes to snacking retail-ers need to be at the crest of the wave as the trend toward healthier products increases its presencerdquo

CONVENIENCE STORE VISITSBY AGE GROUP (MORNINGS)

TEENS1555+30

CAN

DY

END

C

AP R

ACK

BRE

AD

COOKIECRK R

HBCGM

MU

LTI

SNAC

K RKNUTSSALTYHANGING

CANDY

GOURMET CHIPS

MEAT SNACKSJERKY

CLEANINGPAPERPET FOOD

MEA

TSN

ACK

NU

TS amp

SE

EDS

FROZEN BEVERAGE amp SOFT SERVE HOTFOOD

BAKED GOODS

ENERGY DRINKS

MAPSFrsquoREAL ICE CREAM

SUNGLASSES

GRAB HEAT AND EAT FOOD SERVICE

CASH

REG

ISTE

R

READ

Y TO

EA

T H

OT

FOO

D

AUTOMOTIVE

OILS

DAIRY

LIG

HTE

RS

IMPU

LSE

BUY

ITEM

S

DELI COOLER ITEMS

CIGARETTES CIGARS amp OTHER

TOBACCO PRODUCTS

HANGING CANDY

HANGING CANDY

HANGING CANDY

HANGING CANDY

Contact your local Core-Mark office Ontario NW OntarioSask Manitoba Calgary Vancouver1-877-864-0285 1-800-665-7575 1-800-982-7552 1-800-242-8402 1-800-663-9963

ldquoand we do coffeerdquo

wwwcore-markcom email carcandcore-markcom

RETAIL BEVERAGE

FRESH SANDWICHES

DRINKSYOGURTENTREES

For everything you need

20 May | June 2012 CONVENIENCE amp CARWASH CANADA 20

To craft an effective marketing strategy retailers must know their customers Consumer insights enable merchants to target campaigns and maximize ROI In the past it was difficult for marketers to identify consumer preferences efficiently which led to a scattered approach to marketing with messages distributed broadly and randomly in the hope that they would stick with a sufficient number of receptive consumers to make campaigns worthwhile

However new technology developments have opened up fresh possibilities that have profound implications for both marketers and shoppers An increasingly mobile culture ndash in which millions of consumers are always connected via smart-phones and tablet devices ndash coupled with ad-vances in real-time data collection and measure-ment capabilities provide new opportunities for retailers Those who capitalize on these new op-portunities will be the winners in the proximity marketplace

A SMARtER INFRAStRuCtuRE REQuIRES SMARtER MARKEtINg PROgRAMSProximity advertising ndash the ability to reach customers within range of a particular location with targeted messages ndash is a fast-growing trend for one simple reason It works In fact an IBM study found that 72 of customers are receptive to marketing messages about products and services that are within sight of the customerrsquos location

Thatrsquos a powerful incentive for retailers and the good news is that new technology tools al-low them to reach potential customers ndash without compromising consumer privacy ndash at a price that is far more affordable than many traditional cam-paigns Today merchants can send rich media messages to consumers within range using the Bluetoothreg technology that powers customer smartphones and devices

by Alex Romanov CEO iSIGN Media

getting to know you

REACHING CUSTOMERS WITH PROXIMITY ADVERTISING

The most effective proximity marketing strate-gies combine the power of Bluetooth technol-ogy with the dynamic capabilities of digital sig-nage a proven technique offered by a mature industry that allows retailers to promote brands products and services in a more direct personal-ized way than traditional static signage By com-bining these two media tools merchants can personalize digital signage content reach con-sumers with messages on their devices that are as personal as a text and match the offer to the consumersrsquo preferences This strategy creates a whole that is greater than the sum of its parts

COMMuNICAtINg WItH CuStOMERS IN tHEIR PREFERRED MEDIuMSIn an interactive multimedia culture the winners will be advertisers who speak to consumers in their preferred language which is increasingly mobile and personalized Consumers are bombarded with messages from all sides and only those offers crafted in the same manner as consumersrsquo preferred content can cut through the clutter Proximity advertising fits the bill since it is dynamic and delivers unparalleled opportunities for interaction

Proximity marketingrsquos ability to reach consum-ers in a personal way is only the beginning It also offers virtually endless opportunities to de-liver consumer insights to the merchant in real time enabling retailers to further refine messag-ing to conform to consumer preferences And it does this in an unobtrusive way since consumers first opt-in to the messaging

For example imagine being able to send a rich media message to a potential customerrsquos handheld device when that customer is in close proximity to a retail outlet The message could be an offer for a mobile coupon that provides the customer with a discount on a product or service with the message reinforced by digi-

CONVENIENCE amp CARWASH CANADA 21

tal signage promoting the same or a related product or service Imagine having the ability to change the messaging and signage on the fly to generate greater ROI based on real-time consumer metrics

This scenario is possible right now and the technology to make it happen is as ubiquitous as a smartphone and often more affordable than traditional marketing campaigns And because itrsquos a proven way to generate ROI by leveraging mobile culture and consumer buying behavior it is the future of advertising

A WIN FOR CONSuMERS AND MERCHANtSClearly proximity advertising holds great promise for retailers looking to generate new business and garner improved returns on their advertising investments But consumers

win in this brave new marketing world too In fact they might be the biggest winners of all Thatrsquos because proximity advertising engages consumers via their preferred method of communication ndash interactive spontaneous ndash while they are already engaged in enjoyable activities on the go

By combining emerging mobile marketing techniques with mature digital signage strate-gies merchants can engage consumers directly and intimately offering greater levels of inter-activity to deliver quality content and targeted offers It enables merchants to reach tech-savvy customers on their own terms while measuring message effectiveness and adjusting offers to consumer preferences in real time This delivers a win to participants at both ends of the con-versation

AbOut tHE AutHORAlex Romanov is CEO of iSIGN Media a leading North American multiplatform advertising solutions company that utilizes Bluetooth Mobile Wi-Fi and Location-Aware technologies to deliver rich media permission-based messages to engage consumers more deeply and cost-effectively Find out more at httpisignmediacom

With just a flash in front of a reader and no PIN the Interac Flash enhanced debit card gives

customers a faster way to pay For you it means quicker lines better service and reduced

cash handling costs Interac Flash Itrsquos the Canadian way to pay now even faster

Find out more at InteracFlashca

Serve customers in a flashIntroducing Interac FlashTM

regtrade Interac the Interac logo Interac Flash Everyday Simply the armoured truck design and the Interac Flash design are trade-marks of Interac Inc Used under license The Contactless Symbol is owned by EMV Co LLC Used under license

CLIENT Interac TRIM 8125 x 10875 PUBLICATION Convenience amp Car Wash CanadaJOB IT-1356-T-CWC LIVE

DESCRIPTION FP 4C BLEED +025 INSERTION DATE Jan 2012

APPROVALSACCOUNT DIRECTOR CREATIVE DIRECTOR WRITER STUDIO MANAGER

1910 Yonge St Toronto ON T 416 484-1959

APPROVED

IT-1356-T-CWCindd 1 11-11-30 138 PM

by Sean Townsend

CONVENIENCE amp CARWASH CANADA 23

Itrsquos an all-too-familiar scenario in the convenience store and gas station retail industry a new employee comes on board goes through orientation and trainingmdashand is gone within months

When it comes to the bottom line high em-ployee turnover is a double-edged problem los-ing employees is expensive and so is replacing them With so much at stake many experts say the best way to prevent turnover is to hire the right people in the first place

Thatrsquos the goal at Pioneer Petroleums with the innovative online application system the com-pany is using to pre-qualify retail operators for its sites in Ontario and Manitoba

ldquoPioneer owns more than 700 sites from ba-sic gas stations to full-service operations with convenience stores and carwashesrdquo says John Skakie an HR consultant who has been working with Pioneer since 2006 ldquoThat allows for different levels of investment by a diverse group of retail

eMployee retention

Reliability and Relationshippre-eMployMent SCreening toolS help iMprove the bottoM line

operators who are independent contractorsrdquoSkakie says Pioneer sees an average of 200-

to-220 qualified candidates per 12-month rolling period competing for between 10-and-25 job opportunities over the same period

To apply applicants create a profile to enter their contact information and resume Then they answer a series of pre-qualification and screen-ing questions For those who are qualified the third stage is an in-person interview with Pioneer staff

The cornerstone of the pre-qualification step is the Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool avail-able through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job per-formance courtesy emotional maturity consci-entiousness trustworthiness job commitment and safety

Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool available through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job performance courtesy emotional maturity conscientiousness trustworthiness job commitment and safety

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

2012 State Conventions amp Trade ShowsCome Join Us

For more State Convention amp trade Show inFormation Go to the map at wwwwpmacom and select the state where you would like to attend or call (801) 263-9762

Convention Golf tournament and trade Show

MPMCSAMontana PetroleuM Marketers and ConvenienCe store assoCiation

Save the date June 5-7 2012

Billings Hotel amp Convention Center Billings MT

Montanabull Billings

Suncadia Lodge

Cle Elum WAJune 18-21 2012 Mark Your Calendar WOMA Convention

Washington

bullCle Elum

Idaho Petroleum Marketers amp C-Store Association

ConventionAugust 1-3 2012

Idaho

Coeur drsquoAlene bull

CCCMag12 MayJun hlf10406indd 1 4612 1221 PM

CONVENIENCE amp CARWASH CANADA 25

ldquoBy definition reliable and productive work behaviour requires a long-term commitment to the jobrdquo explains Dr Gerald Borofsky clinical psychologist and author of the ERI tool ldquoHowever additional work behaviour skills are also necessary for reliable and productive job performance In addition to assessing an applicantrsquos long-term job commit-ment the ERI assesses these work behaviour skillsrdquo

Borofsky says improving employee retention was one of his objectives in developing the tool ldquoFor a number of years we had been in the business of providing com-panies with pre-employment assessment services and consultation Customers identified a number of problems regarding the reliability and productivity of their workforce Among other things they indicated that retention was a major problem for them and that low employee reten-tion was a source of cost that directly affected their overall profits Their complaints included needing to spend too much time hiring and training new employees and not being able to spend enough time on revenue-generating activitiesrdquo

Borofsky adds that the ERI is backed by more than 15 research studies that have ldquoconsistently documented the relationship between ERI use and reduced turnover with an average reduction of 35 and an average return on investment of greater than 500rdquo

Skakiersquos results with Pioneer also suggest that the selec-tion process works ldquoThe ERI is perfect for this particular application and itrsquos what sets the process apartrdquo he says ldquoOur data from April 2011 show that wersquove had less than two per cent turnover of candidates who went through the processrdquo

Aside from helping to rule out unsuitable candidates the ERI provides options for follow up questions interview-ers can ask to make sure a promising candidate is a good fit with the organization ldquoIt helps employers make an in-formed decisionrdquo says Skakie ldquoand an informed decision is a better decisionrdquo

Skakie notes that there is a personal side to his role which occasionally includes calling applicants to ask about unclear information or coaching Pioneer staff on effective interview questions ldquoSometimes there can be issues with language or interpretation and sometimes you make a judgment call about a candidatersquos fitrdquo he says ldquoIt helps build the relation-ship between candidates and district managers because that relationship has already been nurturedrdquo

For Skakie that mix of people and process is at the heart of why the system works with Pioneerrsquos culture ldquoTheyrsquore re-ally trying to build relationships The system helps to deter-mine who will have those good relationshipsmdashwith custom-ers with management and with the brandrdquo

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

Experience more than just a clean carCall Pumps amp Pressure Invest in experience Our car wash division has over 70 years of combined experience in manufacturing service sales and ownership bringing our customers the best value for their investment

18884309359Red Deer Edmonton Calgary Brandon Grande Prairie Leduc

wwwpumpsandpressurecom

Alberta distributor for Turtle Wax products amp the Alberta and Manitoba Distributor for Rykorsquos car wash equipment and replacements parts

18884309359Red Deer middot Edmonton middot Calgary middot Leduc Grand Prairie Brandon

wwwpumpsandpressurecom

by Russ Bell

CONVENIENCE amp CARWASH CANADA 27

Managed Services Allow You to Manage Your Profitability

If you feel as if downtime is impacting your car wash revenues and you have a daily goal of maximizing your equipment uptime then perhaps effective managed services of your facility and equipment is an option worth considering

Factory-trained field technicians can address any issue occurring at any car wash even if it is a competitive piece of equipment With equipment servicing itrsquos important for a customer to be aware of the complete list of ser-vices and options from the service provider whether itrsquos in-the-bay equipment servicing with high-quality envi-ronmentally safe low cost-per-wash chemicals or cus-tomer marketing programs designed to improve wash count totals and the value of each wash

Within the bay itself a service provider can be a cus-tomerrsquos source for related car wash equipment ndash vacu-ums doors heaters air compressors lights and bay cleaning services Some companies offer ongoing ser-vice options including consultation on turnkey reloads These added benefits include help with electrical and plumbing bay modifications wall systems fiberglass or painting signs andor promotional packages doors and door controls in-floor and radiant heat In addition it is possible to look to the service provider for staff training vending and ancillary equipment installation and equip-

regulAr CAr wASh equipMent MAintenAnCe deliverS better SySteM uptiMe And helpS your bottoM line

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

CONVENIENCE amp CARWASH CANADA 29

ment removal and disposalWhen starting to address the ser-

vice requirements service technicians might rely on a detailed computerized service history This information usu-ally helps the technician address the likely problems in advance and fa-cilitate a faster on-site fix especially when a customer needs it most

there are other reasons to rely on regular service The first is the simple fact that better maintenance of your car wash equipment will deliver better system uptime and a lower potential for vehicle damage At Ryko we believe in flexible planning Whatever level of service is going to reduce your downtime and increase your uptime then thatrsquos the service agreement we want you to have On average most operations choose one of the following optionsbull A true fixed cost flat fee that en-

ables you (the customer) to budget hisher expenses on an annual basis

bull A true fixed Price Per Wash (PPW) chemical and service plan where the company shares the risk based on wash count variation

bull A time and materials plan where technicians can be called on an as- needed basis and customers are billed for actual service time and materials used

Regular monthly preventive inspection or preventative maintenance service agreements can be the most effective methods for maintaining a successful operation The standard scope of service agreements includesbull Scheduled equipment inspectionsbull Comprehensive equipment lubri-

cation programsbull Chemical level checksbull Verification of PCI compliance

supportbull Operational reviews of payment

processing systemsbull A general equipment performance

assessment

bull Product adjustments to allow for maximum wash qualityvolume

bull Completion of a multi-point per-formance checklist

bull Repairreplacement recommen-dation

Beyond the actual equipment servicing customers can also look to their service provider as a partner in the maintenance and support of accounting programs for car washes and revenue sharing opportunities

Throughout Canada there are well-staffed outlets with teams of trained service professionals consult with your equipment manufacturer for the service provider in your area

For more information on how Ryko can help the profitability of your operation through managed services please call 800284-7956 or visit Ryko at wwwrykocom

32 May | June 2012

by Josh Hart

In Through the Out Door

why ChooSing the CorreCt CArwASh door pACkAge And knowing the trendS iS iMportAnt for your buSineSS

Carwash doors are often looked

at as an aftermarket purchase

Owners spend hundreds

of thousands of dollars on

acquiring land constructing

buildings and buying the right

wash equipment but neglect

the importance of the carwash

door The reality is that if your

door is not functioning properly

your customer does not have

access to your business

34 May | June 2012

There are many factors to con-sider when deciding on the best type of carwash door for your busi-ness You should be specific on your expectations and discuss these with your distributor to ensure the proper door package for your application Although many different styles of doors have been used in car washes the most popular are polycarbonate and aluminum doors

NEW tECHNOlOgy IN DOORSMost of the newest carwash door technology hinges around corrosion-resistant products Polycarbonate doors have replaced the majority of the old steel doors during the last 10 years

Customers are looking for qual-ity product support and warranty Most of the washes today are corpo-rations or individuals with multiple sites With most washes lacking an on-site maintenance person having quality products that require little or no maintenance is becoming more important

There are many new options avail-able on hardware packages for poly-carbonate doors One of the greatest advancements is in the counterbal-ance systems It used to be that all

doors had torsion springs to balance the door The problem with springs is that top-of-the- line galvanized steel springs are only good for 100000 cycles and then likely to break To ex-tend their lifespan itrsquos important to grease the springs however this usu-ally leads to grease dripping down on the door and affecting its appearance When the spring does break it usu-ally means replacing the entire shaft line because you are unable to get the drums and bearings off to access the damaged spring

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs Even-tually the strap may break but it is a low-cost replacement and does not require replacing the entire shaft line

Hardware for carwash doors has come a long way in recent times It is important to research all of your op-tions and know what you are buying Although standard galvanized steel hardware may be fine for your detail bay within a couple of years it will be completely rusted in a carwash For your carwash bay make sure you look at options such as plastic or stainless steel items including hinges shafts bearings and bearing plates as well as e-coat corrosion resistant drums

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs

YOU DO HAVE A CHOICE

INDUSTRY UPDATE

What are car wash owners saying about the Washworld RazorldquoWe bought the Razors mostly because they have the

latest technologyThe Virtual Attendant is a huge advantage because

you donrsquot have to baby-sit the machines Our

customers have thanked us for putting them in our

washrdquo

Greg ThompsonMass Avenue Car Wash

ldquoThe machine is awesome the people and service are

second to NOBODY The Razor is an excellent piece of

equipmentrdquo

Scott FordSoapy Sadies Car Wash

Why the rave reviews for Razor Itrsquos the

features that come standard with Razor

that make the difference

bullVirtual Attendantregndash eliminates need to be on site

to reset the wash

bull Smooth radial arch motion

bull FlexPassreg system ndash One pass top amp side application

of anything that can go through arch increases

thru-put

bull VS2regndash Vehicle Sizing System a clean treadle free

design

bull Triplepass technology for optimal front amp rear

cleaning

bull Belt drive technology eliminates need for tires amp

inner tubes

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficultMaybe but the good news is that we arenrsquot going to stop making one system only to re-introduce it laterYoursquoll always have a choice and thatrsquos a good thingGive Washtech a call and we can help you make the right choice

Exceptional service premium parts and world class carwash equipment

Contact us today 403 243-1312 wwwwashtechca

YOU DO HAVE A CHOICE

For more than 15 years Blendco has been demonstrating the convenience and cost effectiveness of powder to liquid formulations with the patented SuperSatreg

Custom Detergent System SuperSat detergents have proven formulations for cleaning power fragrance and color This system makes a full range of detergents continuously and automatically at your wash No other system can compare to SuperSat the powder system standard Try it today to see why it is the best

36 May | June 2012

rollers with stainless steel stems with plastic wheels and all stainless steel bolts nuts and hinge screws Another option not well known in the industry is plastic track Plastic track offers you the corrosion resistance of stainless steel at a greatly reduced rate Plas-tic hardware also offers the benefit of less ice buildup as plastic is not as great a conductor of cold as steel is

tECHNOlOgy IN OPERAtORSThe introduction of the direct drive operators is another major improvement The first openers used in the carwash market were electric jackshaft openers but the problem as we all know now is that these did not hold up in tough car wash conditions This led to the introduction of the pneumatic jackshaft opener This opener performs and lasts well in the carwash environment but is still susceptible to problems with cables coming off the drums The latest opener the direct drive pneumatic opener can withstand the elements of the car wash environment and is guaranteed not to allow the cables to come off the drums

Using a direct drive operator is also another key element in battling ice problems in cold weather areas If ice builds up in the track a direct drive operator (one that attaches directly to the door) is more powerful than a jackshaft style (one that turns the shaft to operate the door) and in most cas-es can push through the ice Further-more in extreme scenarios where ice buildup does not allow the door to

close all the way a direct drive opener will stop with the door and keep ten-sion on the cables where a jackshaft opener will continue to turn the shaft even though the door did not go the full travel which can result in the cables coming off the drums

The key to choosing a successful door package is paying attention to the details and choosing the correct

options based on your specific appli-cation Remember the enter door is the first thing the customer sees be-fore entering the wash and the exit door is the last thing they see before leaving the wash The doors signify the entire facility If the doors look good and run smooth the customer leaves with that impression of the en-tire wash experience

the enter door is the first thing the customer sees before entering the wash and the exit door is the last thing they see before leaving the wash

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 4: CCW Magazine: May / June 2012

SmokeHD reg

HIGH DEFINITION SMOKINGELECTRONIC CIGARETTES SmokeHD

wwwHDSmokecom1-855-HD-SMOKE

CONVENIENCE amp CARWASH CANADA 5

The CCSA has seen success on the regulatory front thanks to its ability to work collaboratively and the respect it has earned from voluntary efforts to meet challenges head on

Despite the fact that Canadarsquos convenience sector offers employment to more than 185000 persons who work at some 25000 locations across the country it remains a tough job to get government to consider the industryrsquos point of view In fact Canadian Convenience Stores Association (CCSA) presi-dent Alex Scholten spends a lot of time traveling around the country meeting with stakeholders and government policy makers

ldquoIt has been a challenge to get government to understand that because of the size of our industry their decisions that impact convenience retail can have far-reaching effects for Canadian business and society Our job has been to get the message out to regulators and I believe we have turned the tide thanks to a lot of hard work from the CCSA and our re-gional affiliatesrdquo

by Kelly Gray

Responsibility Earns RespectCCSA MAking inroAdS with ottAwA relAtionShip

Indeed Scholten and his team recently travelled to Ottawa to meet with Health Canadarsquos taskforce for the review of nu-tritional labeling for prepared foods and menu items He suggests that the government seemed primarily concerned with the needs of other sectors before the CCSA submission ldquoWe discussed several factsrdquo says Scholten ldquoHealth Canada needed to know that 10 million Canadians shop at C-stores every day We showed that in some markets the growth of sales of prepared foods in C-stores exceeds the growth of such sales in quick service restaurants Because of that when government considers making rules on nutritional labeling it could have a big impact on convenience outlets and we want to make sure we have a seat at that decision tablerdquo he says adding that prepared foods represent a sizable growth area for convenience stores simply because locations are so well placed to meet the snack and meal needs of time harried consumers

However he also notes that while it is important for con-sumers to know and understand the nutritional components of the foods they are eating government needs to under-stand that small independent retailers donrsquot have the same

6 May | June 2012

kind of capabilities a fast food chain might have when it comes to establishing caloric and fat counts in foods ldquoThere has to be some give and take and this has been part of our message to regulators a message to which they appear to be listeningrdquo

He remarks that the CCSA submissions have shown that there has been considerable voluntary action from the convenience sector in regard to working with government to address the health con-cerns of Canadians For example the Western Con-venience Stores Association has been a key player with-in BCrsquos Healthy Family initiative There stores have voluntarily offered to provide nutritional info to help get the project off the ground ldquoThis process helped get us to the table in Ottawa We were able to show that our industry was very supportive of the BC project and we demonstrated a desire to make such efforts consultativerdquo

One of the key missions of the CCSA has been to improve and share the industryrsquos best practices across the country To achieve this aim several years ago the association launched an internal initiative called Responsible Retailer Training a program that features training modules designed for C-store own-ers and their personnel that cover various aspects of the business from the prevention of sales of tobacco and other age-restricted products to minors (We Ex-pect ID) to the handling of hazardous materials to control and prevention of shoplifting

This Responsible Retailer Training has earned the respect of government regulators and it was with this acknowledgment that the CCSA made its presence felt at the recent Justice and Human Rights Stand-ing Committee hearing ldquoWe voiced our support for the Federal governmentrsquos proposed changes to the citizenrsquos arrest laws under Bill C-26 ETH changes which sought to simplify the complex Criminal Code provi-sions on self-defense and defense of property In the past retailers had to catch shoplifters in the act be-fore they could make a citizenrsquos arrest The proposed changes to these laws would allow store owners to not only make a citizenrsquos arrest when they caught someone in the act of stealing but also within a rea-sonable period after the crime had been committed ldquoIt was our position that such changes would allow

storeowners to better address the ever-growing challenges of store theft Our storeowners face ex-tremely tight margins and they needed all the help and flexibility they could get to catch shopliftersrdquo he says noting that ldquowith the proposed changes in place store owners or their employees would no longer have to react on the spur of the momentndasha circumstance that could lead to dangerous situa-tions and outcomesrdquo

Scholten points out that our past efforts with government in dealing with regulations impacting the c-store industry were akin to closing the barn door after the horse was already out ldquoWhether it is nutritional labeling taxes on non-healthy products tobacco restrictions or regulation on other key sec-tors we want to be more proactive When we are partners in the process and can speak at the deci-sion table everyone benefits Consider that the con-venience store sector is a $33 billion segment of the Canadian economy that supports close to a quarter of a million workers and suppliers and the need for much closer collaboration can be seen

ldquoIt all starts with grassroots support from small independent operators where we are able to work at a local and provincial level The respect we have earned from the provinces has now been transmit-ted to the federal arena where Ottawa is now seeing us as a collaborative partnerrdquo

Part of this collaboration with retailers is the cre-ation of the annual State of the Industry report Re-leased annually the CCSA and its partners create an overview of the convenience store sector through the use of survey data collected from retailers across the country which is then used to promote industry awareness ldquoNow when we speak with government across the country or work with media to establish our objectives we go armed with solid market data that demonstrates the power and significance of Canadarsquos convenience store industry an industry that has grown to become a vital and essential part of our countryrsquos modern frameworkrdquo Scholten en-courages all retailers to participate in the surveys that will be circulated by the CCSA and its regional affiliates over the next several months

Consider that the convenience store sector is a $33 billion segment of the Canadian economy that supports close to a quarter of a million workers and suppliers and the need for much closer collaboration can be seen

CONVENIENCE amp CARWASH CANADA 7

by Kelly Gray

Old Dutch Foods Announces the Retirement of Fred Prediger

During three decades with Old Dutch Foods Fred Prediger has seen a lot of change Today as he readies for retirement from the company as its senior director of sales BC AB SK he reflects that throughout his tenure the sales force has grown dramatically as has the assortment of Old Dutch products

ldquoToday it is about personal contact and relationship selling When I started on a route in the North Battleford area 30 years ago you were run off your feet and barely had time to drop into the store to say hello Today this area is serviced by seven distributors who take the time to freshen stock merchan-dise and discuss products with their customers We even have key account managers something we never had when I started It was just merdquo he says

Prediger got his start in the grocery and food business at age 13 working for his uncle at an OK Economy outlet in Saskatoon He worked his way up to management after finishing high school taking over OKrsquos Wynyard Sas-katchewan store

ldquoI was in my 20rsquos with two young boys at home We wanted to move to a larger centre so I went in to Saskatoon looking for work I found a job as a relief driver for Old Dutch I worked constantly and after a year I heard the company was looking for a distributor in North Battleford to cover the north-west sector of the province

ldquoI was away from home a lot so I went back to grocery and worked at Wallyrsquos Food Basket and Western Grocers in North Battleford before switching back

to Old Dutch for the long haulrdquoPrediger admits he missed Old

Dutch Foods So after a couple of years back in food retail he returned to take on a bit of relief driving before moving on to the distributorship in Prince Albert a position he held for 18 years Next it was back to Saskatoon as regional sales manager following the promotion of Ken Dick

ldquoIn 1991 a position opened in Calgary for a regional sales manager and I went for itrdquo he says noting that a life with Old Dutch periodically meant picking up and moving around ldquoThen after the Humpty Dumpty acquisition there was a bit of reorganization and the job expanded to include the three western provinces (BC Alberta and Saskatchewan)

ldquoWhen I started in Calgary I was the sole contact for chains and gas ac-counts in Calgary Now we have key account managers When I took on North Battleford a good week might have been $3500 Today we have some routes that average $15000 a week I remember when the introduc-tion of Salt Nrsquo Vinegar chips was a big deal Now we have 19 flavours as well as a growing slate of corn and Kettle products The company has grown so much over the yearsrdquo

Following his retirement this spring Prediger plans to relax and spend more time with his grandkids ldquoI plan to take it easy and stay away from airportsrdquo he says finishing that with all the traveling and road miles a chance to just sit with family will be a welcome change

lotS of ChAnge witneSSed during A CAreer CrunCh SpAnning three deCAdeS

Prediger got his start in the grocery and food business at age 13 working for his uncle at an OK Economy outlet in Saskatoon He worked his way up to management after finishing high school taking over OKrsquos Wynyard Saskatchewan store

TM

DISPOSABLETobacco MentholVanilla

SmokeHD reg

HIGH DEFINITION SMOKING

ELECTRONIC CIGARETTES SmokeHD

3 GREAT MONEY $$$ MAKING $$$ PRODUCTS

STOCK THESE ITEMS TODAY

DELUXESTARTER KITS

SmokeHD reg

-Huge Profits-Small Start-Up Costs-Exciting New Item Advertised on TV-Endorsed amp Used by Popular Celebrities-Residual Income Selling Cartomizer Refills-We Send Customers to You-Your Customers Send You Referrals-FREE Promotional Items for Your Store-FREE Dealer Listing on our Website

- Equivalent to 9 packs of Cigarettes- 2-piece design with Rechargeable Battery- Lifetime Warranty- 3 Popular Kit Flavors Full Robust amp Menthol- 8 Cartomizer Flavors Full Tobacco Robust Tobacco Menthol Apple Cherry Chocolate Coffee Vanilla

- Americarsquos FAVorite Disposable Electronic Cigarettes- 3 High Demand Flavors Tobacco Menthol Vanilla- 400+ Puffs- Set your own Price- FAV = Profits

- Popular CORONA Size- 1500+ Puffs- Equivalent to 35 Cigars- Realistic Ash Tip- Soft Plastic Mouthpiece- Great Cigar Flavor

SmokeHD regWHY CHOOSE

Distributors amp Retailers WantedwwwHDSmokecom

Toll Free 1-855-HD-SMOKE or 1-855-437-6653Fax 647-547-8176Email saleshdsmokecomWeb wwwHDSmokecom

Tel 416-746-4700

ORDER TODAY

8 March | April 2012

Hot TopiceleCtroniC CigAretteS Are MAking their wAy into CAnAdiAn C-StoreS

CONVENIENCE amp CARWASH CANADA 9

Whether customers are looking to cut back on a bad habitor enjoy the occasional puff without the second hand smoke electronic cigarettes are being touted as an alternative to traditional tobacco smoking With all the look feel flavour and physical sensation of inhaled tobacco smoke minus the chemicals these products are making their way into Canadian C-stores

ldquoThis new category has seen tremendous growth over the past year And most of that growth for Smoke NV has come directly from the C-store marketrdquo says Shanu Mohamedali managing director of Smoke NV Inc ldquoThe C-store market is ideal for our products because it allows regular custom-ers to easily find the Smoke NV items they want while also catching the attention of new customers who are ready to make an affordable healthier impulse purchaserdquo

Smoke NV currently offers retailers Disposable Electronic Vaporizers (available in both Canadian and Menthol fla-vours) a brand new line of Disposable e-Cigars a new ldquoEx-press Kitrdquo that includes a rechargeable battery USB charger

and three cartridges as well as Smoke NV replacement car-tridges available in seven different flavours including (in or-der of popularity) Canadian Menthol Peach Coffee Apple Chocolate and American

ldquoFirst and most importantly our products contain no nico-tine which is why we prefer to refer to them as vaporizers rather than e-Cigarettesrdquo explains Mohamedali ldquoSmoke NV proprietary liquid ingredients are 100 per cent food grade Unlike many of our competitors we do not use toxic glues in the manufacturing of our products Instead we employ a screw-based attachment system that results in a much safer product for the customer We also employ some of the most diligent and sanitary product tests currently found in the market todayrdquo

Along with disposable options retailers can offer custom-ers rechargeable items and their complementary add-ons Jasper and Jasper which offers Impulse a fully-charged disposable option also host two types of rechargeable products The main one is the Revive featuring two lithium-

ion batteries three cartomisers (refills) USB mains adaptor and a carrier case The Xplorer is essentially the same product with one lithium-ion battery two refills USB and a carrier case

ldquoWhatrsquos unique about our products is that they do not use the standard lsquoheating rodrsquo other companies userdquo says George Muzaic of Jasper and Jasper Canada Inc ldquoWe use a sophis-ticated heating nano fabric which de-livers consistent vapour output as well as no overheating In addition we are the only company to offer a soft-tip dis-posable product which we had rede-signed in Europe All other companies use hard metal casing The material we use and have sourced through our research and development gives the consumer a realistic alternative than the traditional tobacco products re-ducing weight soft feel on the lips and consistent vapour on every inhalationrdquo

ldquoThere are several benefits to retail-ers carrying e-cigs Most importantly the e-cig is in high demand and if theyrsquore not offering one they are miss-ing out on a great opportunity They may even be losing out on other sales as a resultrdquo explains Andreas Voulis of HDSmoke ldquoSecond the products typi-cally offer a great margin and with the residual sales created by replacement cartomizers e-cigs are an essential item for the C-storersquos product mixrdquo

He points to the companyrsquos line of various starter kits replacement car-tomizers which are available in eight flavours and two colours along with rechargeable batteries and carrying cases in various colours which allows clients to customize and personalize their own HDsmoke

uP FRONtEven though electronic cigarettes are not tobacco products retailers may still worry about legislation preventing them from marketing the items

ldquoElectronic cigarettes are not con-sidered a tobacco product and as such are not bound by tobacco legislationrdquo explains Voulis ldquoHowever similar to tobacco products we advise all our

ELECTRONIC CIGARETTESmokeHD reg

retailers dealers and distributors that the sale of these items is limited to in-dividuals of legal smoking agerdquo

ldquoDue to lack of proper knowledge of the subject we have had instances of individual inspectorates expressing concern about the technologyrdquo adds Mohamedali ldquoSmoke NV has always responded to these situations from a point of education and has worked closely with the different levels of government to reduce disinformation about our product and intentions as well as help them anticipate the mar-ket and establish a set of standards We occasionally encounter concern over the last position that Health Can-ada published regarding lsquoe-cigarettesrsquo however this position is only applica-ble to products that contain nicotine Smoke NV fully supports this position and we expect that Health Canada will soon be putting some form of industry regulation in placerdquo

As electronic cigarettes are not con-sidered to be tobacco products they can be openly displayed in C-stores and donrsquot have to be kept hidden be-hind sealed and covered cabinets

Smoke NV works closely with distrib-utors and retailers to design effective POS materials Their current offering includes product floor and counter stands acrylic displays posters bro-chures and window clings

ldquoWe are always working to develop effective POS materials and encour-age feedback from buyers and POP designersrdquo says Mohamedali

Voulis of HDSmoke states C-store retailers can even contact the compa-ny for a free sample along with POS material so they can better understand how the product looks feels and the benefits for their customers

ldquoIt is probably safe to say that tra-ditional tobacco cigarettes will never be completely replaced by electronic cigarettes but we are seeing a huge shift of traditional smokers moving to-ward this technology and accepting its many advantagesrdquo

Andreas Voulis of HDSmoke points to the companyrsquos line of various starter kits replacement cartomizers which are available in eight flavours and two colours along with rechargeable batteries and carrying cases in various colours which allows clients to customize and personalize their own HDsmoke

CONVENIENCE amp CARWASH CANADA 11

CONVENIENCE amp CARWASH CANADA 13

Prep

ared

Per

form

anceAS ConvenienCe retAil SeeS

trAditionAl MArketS like tobACCo SAleS Shrink they Are turning to toolS like prepAred food progrAMS for An edge in An inCreASingly CoMpetitive buSineSS SCene

The times they are a changinrsquo Certainly Canadarsquos C-stores are finding that the traditional product assortment of 15 years ago is less interesting to customers today As our world speeds up C-stores have found opportunity in helping us meet the challenges of modern-day time compression

This is where prepared foods have entered into the equation Every day 10 million Canadi-ans walk through the front doors of a C-store This represents 10 million opportunities to ad-dress their needs and make a positive differ-ence with products and services that now in-clude bench-made sandwiches and burgers soups and even Pad Thai As tobacco sales have waned operators have come forward with foodservice that is making the neighbourhood quick service shop about so much more than a place to pick up the newspaper and a pack of Players Lights

When it comes to prepared foods the most common choices for consumers at convenience stores (in descending order) are deli meat sandwiches chicken dishes burgers hot dogs breakfast sandwiches French fries and pizza (The NPD Grouprsquos CREST service) Quick grab (snack) items remain the most popular items for consumers far surpassing the top prepared food item deli meat sandwiches

CANDY END

CAP RACK

BREAD

COOKIECRK R

HBC

GM

MULTI

SNACK RK

NUTS

SALTY

HANGING

CANDY

GOURMET CHIPS

MEAT SNACKSJE

RKY

CLEANING

PAPER

PET FOOD

MEAT

SNACK

NUTS amp

SEEDS

FROZEN BEVERAGE

amp SOFT SERVE

HOTFOOD

BAKED

GOODS

ENERGY

DRINKS MAPSFrsquoREAL

ICE CREAM

SUNGLASSES

GRAB HEAT AND

EAT FOOD SERVICE

CASH

REGISTERAUTOMOTIVE

OILS

DAIRY

LIGHTERS

IMPULSE

BUY ITEMS

DELI COOLER

ITEMS

CIGARETTES CIGARS amp OTHER

TOBACCO PRODUCTS

HANGING

CANDY

HANGING

CANDY

HANGING

CANDY

HANGING

CANDY

COFFEE

RETAIL

BEVERAGE

FRESH SANDWICHES

DRINKSYOGURT

ENTREES

Contact your local Core-Mark office Ontario NW OntarioSask Manitoba Calgary Vancouver1-877-864-0285 1-800-665-7575 1-800-982-7552 1-800-242-8402 1-800-663-9963

READY TO EAT HOT

FOOD

Fresh sandwiches and pizzas too

wwwcore-markcom email carcandcore-markcom

For everything you need

14 March | April 2012

CONVENIENCE amp CARWASH CANADA 15

ldquoThe question for convenience store opera-tors is whether they can compete in catego-ries that are already served by QSR operators and offer comparable quality to consumersrdquo comments NPD Group Industry Special-ist Joel Gregoire ldquoAlso can they make the needed operational adjustments that would be required while maintaining their margins Perhaps more fundamentally are convenience store operators willing to invest in a communi-cations strategy to inform consumers of their

prepared options given that consumption behaviour in these venues is geared more to-wards traditional snack foodsrdquo

When looking specifically at frozen dinners daypart matters says Gregoire pointing to The NPD Grouprsquos National Eating Trends service which tracks food and beverage consump-tion across nearly all categories and venues ldquoYoung adults 18-34 are more likely to eat their frozen dinners at lunch likely because of the convenience the category offers and the fact that they are more likely to be lsquoon-the-gorsquo (ie at work) Consumers 65+ skew much more heavily to dinner indicating that this format is less likely to be an on-the-go option and rather an in-home dinner solution that requires little preparation (and cleanup) for this age group Perfect for someone who is single Position-ing frozen meals as an on-the-go solution for younger consumers in the middle of the day may prove a better fit for the C-store chan-

nel With this in mind if C-stores do offer frozen meals to be eaten on premise they should look to create a friendly environment thatrsquos conducive to heating and eatingrdquo

This friendly environment is one that is the re-sult of a lot of adaptation For example as drug chains move more fully into the convenience sector C-stores find themselves offering less grocery less frozen and more hot foods and snacks as they seek to meet the challenge of competition head on

ldquoAs competition increases C-stores must reinvent themselves to become something much more than a place for a late night quart of milkrdquo says Chuck Arcand corporate director of Canadian marketing with Core-Mark a go-to company that is a key distributor and store service provider to the countryrsquos convenience sector

Arcand reports Core-Mark has been offering products to fill in the foodservice gap at C-stores For example they offer Richmond Valley frozen entrees that can be heated in-store or at the office and a pizza program that can be sold hot by the slice by the pie or refrigerated for take nrsquo bake ldquoThese pizzas are great for stores close to schoolsrdquo he says Core-Mark also of-fers a Campbellrsquos soup program complete with kettle as well as a new George Pepper soup line There is also a roller grill offering break-fast burritos and other items a pastry assort-ment that includes frozen product (six varieties of doughnuts) that is on a par with anything in the market More Core Mark offers a sandwich program that features 15-to-20 varieties of fresh and atmospherically modified (CO2) selections

ldquoAt Core-Mark we are really a partner in cre-ating in-store profit centres and helping reduce overhead We can also reduce the need to hold

Karen Weldman vice president of new business development says C-stores need only 480 square feet and about $150000 to invest to get into a full day part foodservice business that consists of a Country Style premium coffee program and fresh-made Mr SUB sandwich offer

16 May | June 2012

large amounts of inventory thanks to our close supportrdquo

C e r t a i n l y close support is essential when offering food programs that require re-frigerated or m e r c h a n d i z e s u p e r v i s i o n like monitoring turns and shelf placement This is where compa-nies like Core-Mark and others such as National DSD Group a national direct-to-store leader with more than 200 vehicles ser-vicing the coun-

try come into playldquoOur people are in stores on a scheduled basis to ser-

vice sandwiches and other snack sections throughout the operationrdquo says National DSDrsquos Henry Arsenault who re-ports that the company offers multi-temperature trucks an attribute that creates something like a snack foods warehouse on wheels It also means consistent restock-ing a major factor in customer needs ldquoWhen C-store customers come in looking for a particular snacksand-wich itrsquos important to have the right product on hand This represents the convenience that keeps people coming back to your storerdquo he says

When it comes to coffee and fresh sandwiches the MTY Group has a lot to offer the industry Last year the group purchased Mr Sub and along with their Country Style brand is now rolling out a program to C-stores that will see operators able to offer both brands to their cus-tomers

According to Karen Weldman vice president of new business development express division at MTY the launch of Country Style and Mr Sub Express programs represents a fresh solution for C-stores and gas bars look-ing to get into foodservice ldquoMr Sub was established in Canada in 1958 and is a well known and highly respected brand The same is true for Country Style Together the

brands offer an exciting alternative for customers who see both marquees as high value and high quality play-ers in foodservicerdquo she says remarking that C-stores need only 480 square feet and about $150000 to invest to get into a full day part foodservice business that con-sists of a Country Style premium coffee program and fresh-made Mr Sub sandwich offer

ldquoConvenience retailing is undergoing an evolutionrdquo she says ldquoStores are now more customer targeted and more service focused than ever A foodservice offer-ing is all part of the contemporary face of Canadarsquos C-stores Without the edge that prepared food items deliver stores will find it increasingly harder to com-peterdquo she says

Indeed once upon a time the question was ndash lsquoGot milkrsquo Today business complexity and customer needs have C-store operators partnering with brands from AampW to Chester Fried Chicken Now the question to a customer who comes in for a loaf of bread and a box of breakfast cereal might well be ndash lsquoWill you have fries with thatrsquo

Certainly taste and convenience rule when it comes to snacks Now public attitudes are beginning to shift toward a greater demand for good-for-you quick bites The upshot is that manufacturers are coming forward with new product innovation to fill the void Retailers as well have seen the light and are looking more closely at making their real estate available to healthy snack alternatives The public is the beneficiary and the sector is on a growth curve as a result

When looking at the overall Canadian snacking environment consumers indicate that health is more important to them in the morn-ing than at any other time of day In fact according to The NPD Grouprsquos SnackTrack service which tracks over-all consumption and motivations for a cross-section of snack food catego-ries health is identified as the main reason for choosing snack foods ten per cent of the time in the morning compared to six per cent when look-ing across the entire day While taste still rules as the main consideration when making a snack food selection Canadians are more likely to want to start the day off right in the morning

Does this translate into the foods purchased from convenience stores in the morning To some extent yes According to the NPD Grouprsquos

heAlthy ChoiCeS

Guilt free snack alternatives are coming into their own as C-store customers seek out more healthful options

CONVENIENCE amp CARWASH CANADA 17

CREST service which tracks con-sumption across the foodservice industry juice muffins snack bars (which include cereal energy and granola bars) milk and bagels are all more likely to be purchased in the morning At the same time car-bonated soft drinks rank third of all foods and beverages purchased in the morning at convenience stores (behind coffee and juice) so health is certainly not the only consider-ation Additionally only two per cent of snack foods purchased at a conve-nient store in the morning had health identified as being the main driver behind the selection well under the ten per cent listed for all purchase venues in the same daypart

According to NPD Group Indus-try Specialist Joel Gregoire de-mographics are an additional chal-lenge Teens and young adults are more likely to get their foods and beverages from convenience stores For instance Teens 13-17 account for 15 per cent of all traffic at con-venience stores compared to seven per cent for all commercial food-service venues combined Healthrsquos importance however increases with age For example teens indi-cate that health is the main reason for choosing a snack food three per cent of the time compared to nine

18 May | June 2012

per cent for adults 55+ Convenience stores may see healthy offerings as a way to help drive traffic among older adults but the re-ality is that teens are the sweet spot for con-venience stores and one has to consider the potential incremental lift that healthy options would give convenience stores as consumers generally donrsquot see the this venue as a source for nutritious options

ldquoWhen teens visit a convenience store they are most likely to do so for a snack in the after-noon or the evening (73 per cent of their vis-its) whereas adults 55+ who tend to be more concerned with health are more likely to visit a convenience store in the morning (over 30 per cent of their visits) compared to teens (15 per cent of their visits)rdquo says Gregoire noting that the PM snack is still the most popular daypart for adults 55+ at over 45 per cent

Here Gregoire says a health positioning for convenience stores would likely have the greatest resonance in the morning among older consumers However he suggests one must remember not to get away from the core reasons why people snack which are taste and convenience

Indeed this is behind the success of General Mills Nature Valley and Fibre 1 snack bars Ac-cording to National Sales Manager Ted Sadin-sky the Sweet nrsquo Salty range of Nature Valley bars are the countryrsquos leader because they have addressed taste health and convenience He reports that General Mills offers four core products within their Granola line (NV Sweet nrsquo Salty NV Trail Mix NV Crunchy and Fibre 1)

ldquoThese bars work in all day parts they work well as promos and are a good add on to cof-fee and beverage salesrdquo he says noting that secondary placement is best by the coffee and hot beverage station ldquoThese snack bars are alternatives to the standard range of choco-late bars and other confectionary products To generate strong sales retailers need to make them visible in places where buying decisions are maderdquo

As well Sadinsky points out that the healthy snack bars are a solid profit source for retailers and driving incremental sales is highly benefi-cial to the bottom line ldquoThis is where in-store merchandizing comes into play Let customers know you have them and maximize the oppor-tunity by pairing them with other products to increase till ringrdquo he says commenting further

that like chocolate bars healthy snacks fall to impulse buying decisions and operators need to make that decision as easy as possible

With people seemingly more concerned about health and food it comes as not surprise that the healthy snacking product range is ex-panding well beyond granola bars

ldquoAs c-store operators see drug chains mov-ing into territory once occupied by conve-nience retailers they have been stepping up the product assortment and servicesrdquo says Chuck Arcand Corporate Director of Cana-dian Marketing Core-Mark a North American leader in marketing distribution and logistical support to the trade with a strong presence from Vancouver Island to Ottawa

Core-Mark is a broad line supplier and dis-tributor that can offer everything from pack-aged sandwiches to confectionary to chips to pizza and breakfast items to donuts and every-thing in between ldquoOur idea is really to increase profit per linear foot We do this through things like vendor consolidation a program where we reduce inventory and decrease interrup-tions from sales peoplerdquo he says noting that a typical store might see 43 direct store delivery staff ldquoWe can reduce this to just seven people a store has to deal withrdquo

What are his teams telling him about snacks in c-store ldquoHigh protein is big and we are see-ing strong sales of bulk jerky Manufacturers have reduced the sodium in their products to make them more attractive to health conscious consumers Gluten free chips like Covered Bridge brand are also selling well as society discovers a growing percentage of the popu-lation is negatively impacted by wheat prod-ucts We are also obtaining a lot of market data from the US a market that is farther ahead in terms of healthy snack consumer acceptance This data can give Canadian retailers a real leg up as trends move forwardrdquo he says pointing out that their teams have taken what they have learned and use this to build more eye-catch-ing displays and get the right products in store

ldquoWe are seeking to build the market to ag-ing and female customer bases that have been a bit slow in c-storerdquo he says concluding that while Canadian consumers are still thinking tra-ditional fare when it comes to snacking retail-ers need to be at the crest of the wave as the trend toward healthier products increases its presencerdquo

CONVENIENCE STORE VISITSBY AGE GROUP (MORNINGS)

TEENS1555+30

CAN

DY

END

C

AP R

ACK

BRE

AD

COOKIECRK R

HBCGM

MU

LTI

SNAC

K RKNUTSSALTYHANGING

CANDY

GOURMET CHIPS

MEAT SNACKSJERKY

CLEANINGPAPERPET FOOD

MEA

TSN

ACK

NU

TS amp

SE

EDS

FROZEN BEVERAGE amp SOFT SERVE HOTFOOD

BAKED GOODS

ENERGY DRINKS

MAPSFrsquoREAL ICE CREAM

SUNGLASSES

GRAB HEAT AND EAT FOOD SERVICE

CASH

REG

ISTE

R

READ

Y TO

EA

T H

OT

FOO

D

AUTOMOTIVE

OILS

DAIRY

LIG

HTE

RS

IMPU

LSE

BUY

ITEM

S

DELI COOLER ITEMS

CIGARETTES CIGARS amp OTHER

TOBACCO PRODUCTS

HANGING CANDY

HANGING CANDY

HANGING CANDY

HANGING CANDY

Contact your local Core-Mark office Ontario NW OntarioSask Manitoba Calgary Vancouver1-877-864-0285 1-800-665-7575 1-800-982-7552 1-800-242-8402 1-800-663-9963

ldquoand we do coffeerdquo

wwwcore-markcom email carcandcore-markcom

RETAIL BEVERAGE

FRESH SANDWICHES

DRINKSYOGURTENTREES

For everything you need

20 May | June 2012 CONVENIENCE amp CARWASH CANADA 20

To craft an effective marketing strategy retailers must know their customers Consumer insights enable merchants to target campaigns and maximize ROI In the past it was difficult for marketers to identify consumer preferences efficiently which led to a scattered approach to marketing with messages distributed broadly and randomly in the hope that they would stick with a sufficient number of receptive consumers to make campaigns worthwhile

However new technology developments have opened up fresh possibilities that have profound implications for both marketers and shoppers An increasingly mobile culture ndash in which millions of consumers are always connected via smart-phones and tablet devices ndash coupled with ad-vances in real-time data collection and measure-ment capabilities provide new opportunities for retailers Those who capitalize on these new op-portunities will be the winners in the proximity marketplace

A SMARtER INFRAStRuCtuRE REQuIRES SMARtER MARKEtINg PROgRAMSProximity advertising ndash the ability to reach customers within range of a particular location with targeted messages ndash is a fast-growing trend for one simple reason It works In fact an IBM study found that 72 of customers are receptive to marketing messages about products and services that are within sight of the customerrsquos location

Thatrsquos a powerful incentive for retailers and the good news is that new technology tools al-low them to reach potential customers ndash without compromising consumer privacy ndash at a price that is far more affordable than many traditional cam-paigns Today merchants can send rich media messages to consumers within range using the Bluetoothreg technology that powers customer smartphones and devices

by Alex Romanov CEO iSIGN Media

getting to know you

REACHING CUSTOMERS WITH PROXIMITY ADVERTISING

The most effective proximity marketing strate-gies combine the power of Bluetooth technol-ogy with the dynamic capabilities of digital sig-nage a proven technique offered by a mature industry that allows retailers to promote brands products and services in a more direct personal-ized way than traditional static signage By com-bining these two media tools merchants can personalize digital signage content reach con-sumers with messages on their devices that are as personal as a text and match the offer to the consumersrsquo preferences This strategy creates a whole that is greater than the sum of its parts

COMMuNICAtINg WItH CuStOMERS IN tHEIR PREFERRED MEDIuMSIn an interactive multimedia culture the winners will be advertisers who speak to consumers in their preferred language which is increasingly mobile and personalized Consumers are bombarded with messages from all sides and only those offers crafted in the same manner as consumersrsquo preferred content can cut through the clutter Proximity advertising fits the bill since it is dynamic and delivers unparalleled opportunities for interaction

Proximity marketingrsquos ability to reach consum-ers in a personal way is only the beginning It also offers virtually endless opportunities to de-liver consumer insights to the merchant in real time enabling retailers to further refine messag-ing to conform to consumer preferences And it does this in an unobtrusive way since consumers first opt-in to the messaging

For example imagine being able to send a rich media message to a potential customerrsquos handheld device when that customer is in close proximity to a retail outlet The message could be an offer for a mobile coupon that provides the customer with a discount on a product or service with the message reinforced by digi-

CONVENIENCE amp CARWASH CANADA 21

tal signage promoting the same or a related product or service Imagine having the ability to change the messaging and signage on the fly to generate greater ROI based on real-time consumer metrics

This scenario is possible right now and the technology to make it happen is as ubiquitous as a smartphone and often more affordable than traditional marketing campaigns And because itrsquos a proven way to generate ROI by leveraging mobile culture and consumer buying behavior it is the future of advertising

A WIN FOR CONSuMERS AND MERCHANtSClearly proximity advertising holds great promise for retailers looking to generate new business and garner improved returns on their advertising investments But consumers

win in this brave new marketing world too In fact they might be the biggest winners of all Thatrsquos because proximity advertising engages consumers via their preferred method of communication ndash interactive spontaneous ndash while they are already engaged in enjoyable activities on the go

By combining emerging mobile marketing techniques with mature digital signage strate-gies merchants can engage consumers directly and intimately offering greater levels of inter-activity to deliver quality content and targeted offers It enables merchants to reach tech-savvy customers on their own terms while measuring message effectiveness and adjusting offers to consumer preferences in real time This delivers a win to participants at both ends of the con-versation

AbOut tHE AutHORAlex Romanov is CEO of iSIGN Media a leading North American multiplatform advertising solutions company that utilizes Bluetooth Mobile Wi-Fi and Location-Aware technologies to deliver rich media permission-based messages to engage consumers more deeply and cost-effectively Find out more at httpisignmediacom

With just a flash in front of a reader and no PIN the Interac Flash enhanced debit card gives

customers a faster way to pay For you it means quicker lines better service and reduced

cash handling costs Interac Flash Itrsquos the Canadian way to pay now even faster

Find out more at InteracFlashca

Serve customers in a flashIntroducing Interac FlashTM

regtrade Interac the Interac logo Interac Flash Everyday Simply the armoured truck design and the Interac Flash design are trade-marks of Interac Inc Used under license The Contactless Symbol is owned by EMV Co LLC Used under license

CLIENT Interac TRIM 8125 x 10875 PUBLICATION Convenience amp Car Wash CanadaJOB IT-1356-T-CWC LIVE

DESCRIPTION FP 4C BLEED +025 INSERTION DATE Jan 2012

APPROVALSACCOUNT DIRECTOR CREATIVE DIRECTOR WRITER STUDIO MANAGER

1910 Yonge St Toronto ON T 416 484-1959

APPROVED

IT-1356-T-CWCindd 1 11-11-30 138 PM

by Sean Townsend

CONVENIENCE amp CARWASH CANADA 23

Itrsquos an all-too-familiar scenario in the convenience store and gas station retail industry a new employee comes on board goes through orientation and trainingmdashand is gone within months

When it comes to the bottom line high em-ployee turnover is a double-edged problem los-ing employees is expensive and so is replacing them With so much at stake many experts say the best way to prevent turnover is to hire the right people in the first place

Thatrsquos the goal at Pioneer Petroleums with the innovative online application system the com-pany is using to pre-qualify retail operators for its sites in Ontario and Manitoba

ldquoPioneer owns more than 700 sites from ba-sic gas stations to full-service operations with convenience stores and carwashesrdquo says John Skakie an HR consultant who has been working with Pioneer since 2006 ldquoThat allows for different levels of investment by a diverse group of retail

eMployee retention

Reliability and Relationshippre-eMployMent SCreening toolS help iMprove the bottoM line

operators who are independent contractorsrdquoSkakie says Pioneer sees an average of 200-

to-220 qualified candidates per 12-month rolling period competing for between 10-and-25 job opportunities over the same period

To apply applicants create a profile to enter their contact information and resume Then they answer a series of pre-qualification and screen-ing questions For those who are qualified the third stage is an in-person interview with Pioneer staff

The cornerstone of the pre-qualification step is the Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool avail-able through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job per-formance courtesy emotional maturity consci-entiousness trustworthiness job commitment and safety

Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool available through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job performance courtesy emotional maturity conscientiousness trustworthiness job commitment and safety

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

2012 State Conventions amp Trade ShowsCome Join Us

For more State Convention amp trade Show inFormation Go to the map at wwwwpmacom and select the state where you would like to attend or call (801) 263-9762

Convention Golf tournament and trade Show

MPMCSAMontana PetroleuM Marketers and ConvenienCe store assoCiation

Save the date June 5-7 2012

Billings Hotel amp Convention Center Billings MT

Montanabull Billings

Suncadia Lodge

Cle Elum WAJune 18-21 2012 Mark Your Calendar WOMA Convention

Washington

bullCle Elum

Idaho Petroleum Marketers amp C-Store Association

ConventionAugust 1-3 2012

Idaho

Coeur drsquoAlene bull

CCCMag12 MayJun hlf10406indd 1 4612 1221 PM

CONVENIENCE amp CARWASH CANADA 25

ldquoBy definition reliable and productive work behaviour requires a long-term commitment to the jobrdquo explains Dr Gerald Borofsky clinical psychologist and author of the ERI tool ldquoHowever additional work behaviour skills are also necessary for reliable and productive job performance In addition to assessing an applicantrsquos long-term job commit-ment the ERI assesses these work behaviour skillsrdquo

Borofsky says improving employee retention was one of his objectives in developing the tool ldquoFor a number of years we had been in the business of providing com-panies with pre-employment assessment services and consultation Customers identified a number of problems regarding the reliability and productivity of their workforce Among other things they indicated that retention was a major problem for them and that low employee reten-tion was a source of cost that directly affected their overall profits Their complaints included needing to spend too much time hiring and training new employees and not being able to spend enough time on revenue-generating activitiesrdquo

Borofsky adds that the ERI is backed by more than 15 research studies that have ldquoconsistently documented the relationship between ERI use and reduced turnover with an average reduction of 35 and an average return on investment of greater than 500rdquo

Skakiersquos results with Pioneer also suggest that the selec-tion process works ldquoThe ERI is perfect for this particular application and itrsquos what sets the process apartrdquo he says ldquoOur data from April 2011 show that wersquove had less than two per cent turnover of candidates who went through the processrdquo

Aside from helping to rule out unsuitable candidates the ERI provides options for follow up questions interview-ers can ask to make sure a promising candidate is a good fit with the organization ldquoIt helps employers make an in-formed decisionrdquo says Skakie ldquoand an informed decision is a better decisionrdquo

Skakie notes that there is a personal side to his role which occasionally includes calling applicants to ask about unclear information or coaching Pioneer staff on effective interview questions ldquoSometimes there can be issues with language or interpretation and sometimes you make a judgment call about a candidatersquos fitrdquo he says ldquoIt helps build the relation-ship between candidates and district managers because that relationship has already been nurturedrdquo

For Skakie that mix of people and process is at the heart of why the system works with Pioneerrsquos culture ldquoTheyrsquore re-ally trying to build relationships The system helps to deter-mine who will have those good relationshipsmdashwith custom-ers with management and with the brandrdquo

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

Experience more than just a clean carCall Pumps amp Pressure Invest in experience Our car wash division has over 70 years of combined experience in manufacturing service sales and ownership bringing our customers the best value for their investment

18884309359Red Deer Edmonton Calgary Brandon Grande Prairie Leduc

wwwpumpsandpressurecom

Alberta distributor for Turtle Wax products amp the Alberta and Manitoba Distributor for Rykorsquos car wash equipment and replacements parts

18884309359Red Deer middot Edmonton middot Calgary middot Leduc Grand Prairie Brandon

wwwpumpsandpressurecom

by Russ Bell

CONVENIENCE amp CARWASH CANADA 27

Managed Services Allow You to Manage Your Profitability

If you feel as if downtime is impacting your car wash revenues and you have a daily goal of maximizing your equipment uptime then perhaps effective managed services of your facility and equipment is an option worth considering

Factory-trained field technicians can address any issue occurring at any car wash even if it is a competitive piece of equipment With equipment servicing itrsquos important for a customer to be aware of the complete list of ser-vices and options from the service provider whether itrsquos in-the-bay equipment servicing with high-quality envi-ronmentally safe low cost-per-wash chemicals or cus-tomer marketing programs designed to improve wash count totals and the value of each wash

Within the bay itself a service provider can be a cus-tomerrsquos source for related car wash equipment ndash vacu-ums doors heaters air compressors lights and bay cleaning services Some companies offer ongoing ser-vice options including consultation on turnkey reloads These added benefits include help with electrical and plumbing bay modifications wall systems fiberglass or painting signs andor promotional packages doors and door controls in-floor and radiant heat In addition it is possible to look to the service provider for staff training vending and ancillary equipment installation and equip-

regulAr CAr wASh equipMent MAintenAnCe deliverS better SySteM uptiMe And helpS your bottoM line

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

CONVENIENCE amp CARWASH CANADA 29

ment removal and disposalWhen starting to address the ser-

vice requirements service technicians might rely on a detailed computerized service history This information usu-ally helps the technician address the likely problems in advance and fa-cilitate a faster on-site fix especially when a customer needs it most

there are other reasons to rely on regular service The first is the simple fact that better maintenance of your car wash equipment will deliver better system uptime and a lower potential for vehicle damage At Ryko we believe in flexible planning Whatever level of service is going to reduce your downtime and increase your uptime then thatrsquos the service agreement we want you to have On average most operations choose one of the following optionsbull A true fixed cost flat fee that en-

ables you (the customer) to budget hisher expenses on an annual basis

bull A true fixed Price Per Wash (PPW) chemical and service plan where the company shares the risk based on wash count variation

bull A time and materials plan where technicians can be called on an as- needed basis and customers are billed for actual service time and materials used

Regular monthly preventive inspection or preventative maintenance service agreements can be the most effective methods for maintaining a successful operation The standard scope of service agreements includesbull Scheduled equipment inspectionsbull Comprehensive equipment lubri-

cation programsbull Chemical level checksbull Verification of PCI compliance

supportbull Operational reviews of payment

processing systemsbull A general equipment performance

assessment

bull Product adjustments to allow for maximum wash qualityvolume

bull Completion of a multi-point per-formance checklist

bull Repairreplacement recommen-dation

Beyond the actual equipment servicing customers can also look to their service provider as a partner in the maintenance and support of accounting programs for car washes and revenue sharing opportunities

Throughout Canada there are well-staffed outlets with teams of trained service professionals consult with your equipment manufacturer for the service provider in your area

For more information on how Ryko can help the profitability of your operation through managed services please call 800284-7956 or visit Ryko at wwwrykocom

32 May | June 2012

by Josh Hart

In Through the Out Door

why ChooSing the CorreCt CArwASh door pACkAge And knowing the trendS iS iMportAnt for your buSineSS

Carwash doors are often looked

at as an aftermarket purchase

Owners spend hundreds

of thousands of dollars on

acquiring land constructing

buildings and buying the right

wash equipment but neglect

the importance of the carwash

door The reality is that if your

door is not functioning properly

your customer does not have

access to your business

34 May | June 2012

There are many factors to con-sider when deciding on the best type of carwash door for your busi-ness You should be specific on your expectations and discuss these with your distributor to ensure the proper door package for your application Although many different styles of doors have been used in car washes the most popular are polycarbonate and aluminum doors

NEW tECHNOlOgy IN DOORSMost of the newest carwash door technology hinges around corrosion-resistant products Polycarbonate doors have replaced the majority of the old steel doors during the last 10 years

Customers are looking for qual-ity product support and warranty Most of the washes today are corpo-rations or individuals with multiple sites With most washes lacking an on-site maintenance person having quality products that require little or no maintenance is becoming more important

There are many new options avail-able on hardware packages for poly-carbonate doors One of the greatest advancements is in the counterbal-ance systems It used to be that all

doors had torsion springs to balance the door The problem with springs is that top-of-the- line galvanized steel springs are only good for 100000 cycles and then likely to break To ex-tend their lifespan itrsquos important to grease the springs however this usu-ally leads to grease dripping down on the door and affecting its appearance When the spring does break it usu-ally means replacing the entire shaft line because you are unable to get the drums and bearings off to access the damaged spring

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs Even-tually the strap may break but it is a low-cost replacement and does not require replacing the entire shaft line

Hardware for carwash doors has come a long way in recent times It is important to research all of your op-tions and know what you are buying Although standard galvanized steel hardware may be fine for your detail bay within a couple of years it will be completely rusted in a carwash For your carwash bay make sure you look at options such as plastic or stainless steel items including hinges shafts bearings and bearing plates as well as e-coat corrosion resistant drums

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs

YOU DO HAVE A CHOICE

INDUSTRY UPDATE

What are car wash owners saying about the Washworld RazorldquoWe bought the Razors mostly because they have the

latest technologyThe Virtual Attendant is a huge advantage because

you donrsquot have to baby-sit the machines Our

customers have thanked us for putting them in our

washrdquo

Greg ThompsonMass Avenue Car Wash

ldquoThe machine is awesome the people and service are

second to NOBODY The Razor is an excellent piece of

equipmentrdquo

Scott FordSoapy Sadies Car Wash

Why the rave reviews for Razor Itrsquos the

features that come standard with Razor

that make the difference

bullVirtual Attendantregndash eliminates need to be on site

to reset the wash

bull Smooth radial arch motion

bull FlexPassreg system ndash One pass top amp side application

of anything that can go through arch increases

thru-put

bull VS2regndash Vehicle Sizing System a clean treadle free

design

bull Triplepass technology for optimal front amp rear

cleaning

bull Belt drive technology eliminates need for tires amp

inner tubes

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficultMaybe but the good news is that we arenrsquot going to stop making one system only to re-introduce it laterYoursquoll always have a choice and thatrsquos a good thingGive Washtech a call and we can help you make the right choice

Exceptional service premium parts and world class carwash equipment

Contact us today 403 243-1312 wwwwashtechca

YOU DO HAVE A CHOICE

For more than 15 years Blendco has been demonstrating the convenience and cost effectiveness of powder to liquid formulations with the patented SuperSatreg

Custom Detergent System SuperSat detergents have proven formulations for cleaning power fragrance and color This system makes a full range of detergents continuously and automatically at your wash No other system can compare to SuperSat the powder system standard Try it today to see why it is the best

36 May | June 2012

rollers with stainless steel stems with plastic wheels and all stainless steel bolts nuts and hinge screws Another option not well known in the industry is plastic track Plastic track offers you the corrosion resistance of stainless steel at a greatly reduced rate Plas-tic hardware also offers the benefit of less ice buildup as plastic is not as great a conductor of cold as steel is

tECHNOlOgy IN OPERAtORSThe introduction of the direct drive operators is another major improvement The first openers used in the carwash market were electric jackshaft openers but the problem as we all know now is that these did not hold up in tough car wash conditions This led to the introduction of the pneumatic jackshaft opener This opener performs and lasts well in the carwash environment but is still susceptible to problems with cables coming off the drums The latest opener the direct drive pneumatic opener can withstand the elements of the car wash environment and is guaranteed not to allow the cables to come off the drums

Using a direct drive operator is also another key element in battling ice problems in cold weather areas If ice builds up in the track a direct drive operator (one that attaches directly to the door) is more powerful than a jackshaft style (one that turns the shaft to operate the door) and in most cas-es can push through the ice Further-more in extreme scenarios where ice buildup does not allow the door to

close all the way a direct drive opener will stop with the door and keep ten-sion on the cables where a jackshaft opener will continue to turn the shaft even though the door did not go the full travel which can result in the cables coming off the drums

The key to choosing a successful door package is paying attention to the details and choosing the correct

options based on your specific appli-cation Remember the enter door is the first thing the customer sees be-fore entering the wash and the exit door is the last thing they see before leaving the wash The doors signify the entire facility If the doors look good and run smooth the customer leaves with that impression of the en-tire wash experience

the enter door is the first thing the customer sees before entering the wash and the exit door is the last thing they see before leaving the wash

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 5: CCW Magazine: May / June 2012

6 May | June 2012

kind of capabilities a fast food chain might have when it comes to establishing caloric and fat counts in foods ldquoThere has to be some give and take and this has been part of our message to regulators a message to which they appear to be listeningrdquo

He remarks that the CCSA submissions have shown that there has been considerable voluntary action from the convenience sector in regard to working with government to address the health con-cerns of Canadians For example the Western Con-venience Stores Association has been a key player with-in BCrsquos Healthy Family initiative There stores have voluntarily offered to provide nutritional info to help get the project off the ground ldquoThis process helped get us to the table in Ottawa We were able to show that our industry was very supportive of the BC project and we demonstrated a desire to make such efforts consultativerdquo

One of the key missions of the CCSA has been to improve and share the industryrsquos best practices across the country To achieve this aim several years ago the association launched an internal initiative called Responsible Retailer Training a program that features training modules designed for C-store own-ers and their personnel that cover various aspects of the business from the prevention of sales of tobacco and other age-restricted products to minors (We Ex-pect ID) to the handling of hazardous materials to control and prevention of shoplifting

This Responsible Retailer Training has earned the respect of government regulators and it was with this acknowledgment that the CCSA made its presence felt at the recent Justice and Human Rights Stand-ing Committee hearing ldquoWe voiced our support for the Federal governmentrsquos proposed changes to the citizenrsquos arrest laws under Bill C-26 ETH changes which sought to simplify the complex Criminal Code provi-sions on self-defense and defense of property In the past retailers had to catch shoplifters in the act be-fore they could make a citizenrsquos arrest The proposed changes to these laws would allow store owners to not only make a citizenrsquos arrest when they caught someone in the act of stealing but also within a rea-sonable period after the crime had been committed ldquoIt was our position that such changes would allow

storeowners to better address the ever-growing challenges of store theft Our storeowners face ex-tremely tight margins and they needed all the help and flexibility they could get to catch shopliftersrdquo he says noting that ldquowith the proposed changes in place store owners or their employees would no longer have to react on the spur of the momentndasha circumstance that could lead to dangerous situa-tions and outcomesrdquo

Scholten points out that our past efforts with government in dealing with regulations impacting the c-store industry were akin to closing the barn door after the horse was already out ldquoWhether it is nutritional labeling taxes on non-healthy products tobacco restrictions or regulation on other key sec-tors we want to be more proactive When we are partners in the process and can speak at the deci-sion table everyone benefits Consider that the con-venience store sector is a $33 billion segment of the Canadian economy that supports close to a quarter of a million workers and suppliers and the need for much closer collaboration can be seen

ldquoIt all starts with grassroots support from small independent operators where we are able to work at a local and provincial level The respect we have earned from the provinces has now been transmit-ted to the federal arena where Ottawa is now seeing us as a collaborative partnerrdquo

Part of this collaboration with retailers is the cre-ation of the annual State of the Industry report Re-leased annually the CCSA and its partners create an overview of the convenience store sector through the use of survey data collected from retailers across the country which is then used to promote industry awareness ldquoNow when we speak with government across the country or work with media to establish our objectives we go armed with solid market data that demonstrates the power and significance of Canadarsquos convenience store industry an industry that has grown to become a vital and essential part of our countryrsquos modern frameworkrdquo Scholten en-courages all retailers to participate in the surveys that will be circulated by the CCSA and its regional affiliates over the next several months

Consider that the convenience store sector is a $33 billion segment of the Canadian economy that supports close to a quarter of a million workers and suppliers and the need for much closer collaboration can be seen

CONVENIENCE amp CARWASH CANADA 7

by Kelly Gray

Old Dutch Foods Announces the Retirement of Fred Prediger

During three decades with Old Dutch Foods Fred Prediger has seen a lot of change Today as he readies for retirement from the company as its senior director of sales BC AB SK he reflects that throughout his tenure the sales force has grown dramatically as has the assortment of Old Dutch products

ldquoToday it is about personal contact and relationship selling When I started on a route in the North Battleford area 30 years ago you were run off your feet and barely had time to drop into the store to say hello Today this area is serviced by seven distributors who take the time to freshen stock merchan-dise and discuss products with their customers We even have key account managers something we never had when I started It was just merdquo he says

Prediger got his start in the grocery and food business at age 13 working for his uncle at an OK Economy outlet in Saskatoon He worked his way up to management after finishing high school taking over OKrsquos Wynyard Sas-katchewan store

ldquoI was in my 20rsquos with two young boys at home We wanted to move to a larger centre so I went in to Saskatoon looking for work I found a job as a relief driver for Old Dutch I worked constantly and after a year I heard the company was looking for a distributor in North Battleford to cover the north-west sector of the province

ldquoI was away from home a lot so I went back to grocery and worked at Wallyrsquos Food Basket and Western Grocers in North Battleford before switching back

to Old Dutch for the long haulrdquoPrediger admits he missed Old

Dutch Foods So after a couple of years back in food retail he returned to take on a bit of relief driving before moving on to the distributorship in Prince Albert a position he held for 18 years Next it was back to Saskatoon as regional sales manager following the promotion of Ken Dick

ldquoIn 1991 a position opened in Calgary for a regional sales manager and I went for itrdquo he says noting that a life with Old Dutch periodically meant picking up and moving around ldquoThen after the Humpty Dumpty acquisition there was a bit of reorganization and the job expanded to include the three western provinces (BC Alberta and Saskatchewan)

ldquoWhen I started in Calgary I was the sole contact for chains and gas ac-counts in Calgary Now we have key account managers When I took on North Battleford a good week might have been $3500 Today we have some routes that average $15000 a week I remember when the introduc-tion of Salt Nrsquo Vinegar chips was a big deal Now we have 19 flavours as well as a growing slate of corn and Kettle products The company has grown so much over the yearsrdquo

Following his retirement this spring Prediger plans to relax and spend more time with his grandkids ldquoI plan to take it easy and stay away from airportsrdquo he says finishing that with all the traveling and road miles a chance to just sit with family will be a welcome change

lotS of ChAnge witneSSed during A CAreer CrunCh SpAnning three deCAdeS

Prediger got his start in the grocery and food business at age 13 working for his uncle at an OK Economy outlet in Saskatoon He worked his way up to management after finishing high school taking over OKrsquos Wynyard Saskatchewan store

TM

DISPOSABLETobacco MentholVanilla

SmokeHD reg

HIGH DEFINITION SMOKING

ELECTRONIC CIGARETTES SmokeHD

3 GREAT MONEY $$$ MAKING $$$ PRODUCTS

STOCK THESE ITEMS TODAY

DELUXESTARTER KITS

SmokeHD reg

-Huge Profits-Small Start-Up Costs-Exciting New Item Advertised on TV-Endorsed amp Used by Popular Celebrities-Residual Income Selling Cartomizer Refills-We Send Customers to You-Your Customers Send You Referrals-FREE Promotional Items for Your Store-FREE Dealer Listing on our Website

- Equivalent to 9 packs of Cigarettes- 2-piece design with Rechargeable Battery- Lifetime Warranty- 3 Popular Kit Flavors Full Robust amp Menthol- 8 Cartomizer Flavors Full Tobacco Robust Tobacco Menthol Apple Cherry Chocolate Coffee Vanilla

- Americarsquos FAVorite Disposable Electronic Cigarettes- 3 High Demand Flavors Tobacco Menthol Vanilla- 400+ Puffs- Set your own Price- FAV = Profits

- Popular CORONA Size- 1500+ Puffs- Equivalent to 35 Cigars- Realistic Ash Tip- Soft Plastic Mouthpiece- Great Cigar Flavor

SmokeHD regWHY CHOOSE

Distributors amp Retailers WantedwwwHDSmokecom

Toll Free 1-855-HD-SMOKE or 1-855-437-6653Fax 647-547-8176Email saleshdsmokecomWeb wwwHDSmokecom

Tel 416-746-4700

ORDER TODAY

8 March | April 2012

Hot TopiceleCtroniC CigAretteS Are MAking their wAy into CAnAdiAn C-StoreS

CONVENIENCE amp CARWASH CANADA 9

Whether customers are looking to cut back on a bad habitor enjoy the occasional puff without the second hand smoke electronic cigarettes are being touted as an alternative to traditional tobacco smoking With all the look feel flavour and physical sensation of inhaled tobacco smoke minus the chemicals these products are making their way into Canadian C-stores

ldquoThis new category has seen tremendous growth over the past year And most of that growth for Smoke NV has come directly from the C-store marketrdquo says Shanu Mohamedali managing director of Smoke NV Inc ldquoThe C-store market is ideal for our products because it allows regular custom-ers to easily find the Smoke NV items they want while also catching the attention of new customers who are ready to make an affordable healthier impulse purchaserdquo

Smoke NV currently offers retailers Disposable Electronic Vaporizers (available in both Canadian and Menthol fla-vours) a brand new line of Disposable e-Cigars a new ldquoEx-press Kitrdquo that includes a rechargeable battery USB charger

and three cartridges as well as Smoke NV replacement car-tridges available in seven different flavours including (in or-der of popularity) Canadian Menthol Peach Coffee Apple Chocolate and American

ldquoFirst and most importantly our products contain no nico-tine which is why we prefer to refer to them as vaporizers rather than e-Cigarettesrdquo explains Mohamedali ldquoSmoke NV proprietary liquid ingredients are 100 per cent food grade Unlike many of our competitors we do not use toxic glues in the manufacturing of our products Instead we employ a screw-based attachment system that results in a much safer product for the customer We also employ some of the most diligent and sanitary product tests currently found in the market todayrdquo

Along with disposable options retailers can offer custom-ers rechargeable items and their complementary add-ons Jasper and Jasper which offers Impulse a fully-charged disposable option also host two types of rechargeable products The main one is the Revive featuring two lithium-

ion batteries three cartomisers (refills) USB mains adaptor and a carrier case The Xplorer is essentially the same product with one lithium-ion battery two refills USB and a carrier case

ldquoWhatrsquos unique about our products is that they do not use the standard lsquoheating rodrsquo other companies userdquo says George Muzaic of Jasper and Jasper Canada Inc ldquoWe use a sophis-ticated heating nano fabric which de-livers consistent vapour output as well as no overheating In addition we are the only company to offer a soft-tip dis-posable product which we had rede-signed in Europe All other companies use hard metal casing The material we use and have sourced through our research and development gives the consumer a realistic alternative than the traditional tobacco products re-ducing weight soft feel on the lips and consistent vapour on every inhalationrdquo

ldquoThere are several benefits to retail-ers carrying e-cigs Most importantly the e-cig is in high demand and if theyrsquore not offering one they are miss-ing out on a great opportunity They may even be losing out on other sales as a resultrdquo explains Andreas Voulis of HDSmoke ldquoSecond the products typi-cally offer a great margin and with the residual sales created by replacement cartomizers e-cigs are an essential item for the C-storersquos product mixrdquo

He points to the companyrsquos line of various starter kits replacement car-tomizers which are available in eight flavours and two colours along with rechargeable batteries and carrying cases in various colours which allows clients to customize and personalize their own HDsmoke

uP FRONtEven though electronic cigarettes are not tobacco products retailers may still worry about legislation preventing them from marketing the items

ldquoElectronic cigarettes are not con-sidered a tobacco product and as such are not bound by tobacco legislationrdquo explains Voulis ldquoHowever similar to tobacco products we advise all our

ELECTRONIC CIGARETTESmokeHD reg

retailers dealers and distributors that the sale of these items is limited to in-dividuals of legal smoking agerdquo

ldquoDue to lack of proper knowledge of the subject we have had instances of individual inspectorates expressing concern about the technologyrdquo adds Mohamedali ldquoSmoke NV has always responded to these situations from a point of education and has worked closely with the different levels of government to reduce disinformation about our product and intentions as well as help them anticipate the mar-ket and establish a set of standards We occasionally encounter concern over the last position that Health Can-ada published regarding lsquoe-cigarettesrsquo however this position is only applica-ble to products that contain nicotine Smoke NV fully supports this position and we expect that Health Canada will soon be putting some form of industry regulation in placerdquo

As electronic cigarettes are not con-sidered to be tobacco products they can be openly displayed in C-stores and donrsquot have to be kept hidden be-hind sealed and covered cabinets

Smoke NV works closely with distrib-utors and retailers to design effective POS materials Their current offering includes product floor and counter stands acrylic displays posters bro-chures and window clings

ldquoWe are always working to develop effective POS materials and encour-age feedback from buyers and POP designersrdquo says Mohamedali

Voulis of HDSmoke states C-store retailers can even contact the compa-ny for a free sample along with POS material so they can better understand how the product looks feels and the benefits for their customers

ldquoIt is probably safe to say that tra-ditional tobacco cigarettes will never be completely replaced by electronic cigarettes but we are seeing a huge shift of traditional smokers moving to-ward this technology and accepting its many advantagesrdquo

Andreas Voulis of HDSmoke points to the companyrsquos line of various starter kits replacement cartomizers which are available in eight flavours and two colours along with rechargeable batteries and carrying cases in various colours which allows clients to customize and personalize their own HDsmoke

CONVENIENCE amp CARWASH CANADA 11

CONVENIENCE amp CARWASH CANADA 13

Prep

ared

Per

form

anceAS ConvenienCe retAil SeeS

trAditionAl MArketS like tobACCo SAleS Shrink they Are turning to toolS like prepAred food progrAMS for An edge in An inCreASingly CoMpetitive buSineSS SCene

The times they are a changinrsquo Certainly Canadarsquos C-stores are finding that the traditional product assortment of 15 years ago is less interesting to customers today As our world speeds up C-stores have found opportunity in helping us meet the challenges of modern-day time compression

This is where prepared foods have entered into the equation Every day 10 million Canadi-ans walk through the front doors of a C-store This represents 10 million opportunities to ad-dress their needs and make a positive differ-ence with products and services that now in-clude bench-made sandwiches and burgers soups and even Pad Thai As tobacco sales have waned operators have come forward with foodservice that is making the neighbourhood quick service shop about so much more than a place to pick up the newspaper and a pack of Players Lights

When it comes to prepared foods the most common choices for consumers at convenience stores (in descending order) are deli meat sandwiches chicken dishes burgers hot dogs breakfast sandwiches French fries and pizza (The NPD Grouprsquos CREST service) Quick grab (snack) items remain the most popular items for consumers far surpassing the top prepared food item deli meat sandwiches

CANDY END

CAP RACK

BREAD

COOKIECRK R

HBC

GM

MULTI

SNACK RK

NUTS

SALTY

HANGING

CANDY

GOURMET CHIPS

MEAT SNACKSJE

RKY

CLEANING

PAPER

PET FOOD

MEAT

SNACK

NUTS amp

SEEDS

FROZEN BEVERAGE

amp SOFT SERVE

HOTFOOD

BAKED

GOODS

ENERGY

DRINKS MAPSFrsquoREAL

ICE CREAM

SUNGLASSES

GRAB HEAT AND

EAT FOOD SERVICE

CASH

REGISTERAUTOMOTIVE

OILS

DAIRY

LIGHTERS

IMPULSE

BUY ITEMS

DELI COOLER

ITEMS

CIGARETTES CIGARS amp OTHER

TOBACCO PRODUCTS

HANGING

CANDY

HANGING

CANDY

HANGING

CANDY

HANGING

CANDY

COFFEE

RETAIL

BEVERAGE

FRESH SANDWICHES

DRINKSYOGURT

ENTREES

Contact your local Core-Mark office Ontario NW OntarioSask Manitoba Calgary Vancouver1-877-864-0285 1-800-665-7575 1-800-982-7552 1-800-242-8402 1-800-663-9963

READY TO EAT HOT

FOOD

Fresh sandwiches and pizzas too

wwwcore-markcom email carcandcore-markcom

For everything you need

14 March | April 2012

CONVENIENCE amp CARWASH CANADA 15

ldquoThe question for convenience store opera-tors is whether they can compete in catego-ries that are already served by QSR operators and offer comparable quality to consumersrdquo comments NPD Group Industry Special-ist Joel Gregoire ldquoAlso can they make the needed operational adjustments that would be required while maintaining their margins Perhaps more fundamentally are convenience store operators willing to invest in a communi-cations strategy to inform consumers of their

prepared options given that consumption behaviour in these venues is geared more to-wards traditional snack foodsrdquo

When looking specifically at frozen dinners daypart matters says Gregoire pointing to The NPD Grouprsquos National Eating Trends service which tracks food and beverage consump-tion across nearly all categories and venues ldquoYoung adults 18-34 are more likely to eat their frozen dinners at lunch likely because of the convenience the category offers and the fact that they are more likely to be lsquoon-the-gorsquo (ie at work) Consumers 65+ skew much more heavily to dinner indicating that this format is less likely to be an on-the-go option and rather an in-home dinner solution that requires little preparation (and cleanup) for this age group Perfect for someone who is single Position-ing frozen meals as an on-the-go solution for younger consumers in the middle of the day may prove a better fit for the C-store chan-

nel With this in mind if C-stores do offer frozen meals to be eaten on premise they should look to create a friendly environment thatrsquos conducive to heating and eatingrdquo

This friendly environment is one that is the re-sult of a lot of adaptation For example as drug chains move more fully into the convenience sector C-stores find themselves offering less grocery less frozen and more hot foods and snacks as they seek to meet the challenge of competition head on

ldquoAs competition increases C-stores must reinvent themselves to become something much more than a place for a late night quart of milkrdquo says Chuck Arcand corporate director of Canadian marketing with Core-Mark a go-to company that is a key distributor and store service provider to the countryrsquos convenience sector

Arcand reports Core-Mark has been offering products to fill in the foodservice gap at C-stores For example they offer Richmond Valley frozen entrees that can be heated in-store or at the office and a pizza program that can be sold hot by the slice by the pie or refrigerated for take nrsquo bake ldquoThese pizzas are great for stores close to schoolsrdquo he says Core-Mark also of-fers a Campbellrsquos soup program complete with kettle as well as a new George Pepper soup line There is also a roller grill offering break-fast burritos and other items a pastry assort-ment that includes frozen product (six varieties of doughnuts) that is on a par with anything in the market More Core Mark offers a sandwich program that features 15-to-20 varieties of fresh and atmospherically modified (CO2) selections

ldquoAt Core-Mark we are really a partner in cre-ating in-store profit centres and helping reduce overhead We can also reduce the need to hold

Karen Weldman vice president of new business development says C-stores need only 480 square feet and about $150000 to invest to get into a full day part foodservice business that consists of a Country Style premium coffee program and fresh-made Mr SUB sandwich offer

16 May | June 2012

large amounts of inventory thanks to our close supportrdquo

C e r t a i n l y close support is essential when offering food programs that require re-frigerated or m e r c h a n d i z e s u p e r v i s i o n like monitoring turns and shelf placement This is where compa-nies like Core-Mark and others such as National DSD Group a national direct-to-store leader with more than 200 vehicles ser-vicing the coun-

try come into playldquoOur people are in stores on a scheduled basis to ser-

vice sandwiches and other snack sections throughout the operationrdquo says National DSDrsquos Henry Arsenault who re-ports that the company offers multi-temperature trucks an attribute that creates something like a snack foods warehouse on wheels It also means consistent restock-ing a major factor in customer needs ldquoWhen C-store customers come in looking for a particular snacksand-wich itrsquos important to have the right product on hand This represents the convenience that keeps people coming back to your storerdquo he says

When it comes to coffee and fresh sandwiches the MTY Group has a lot to offer the industry Last year the group purchased Mr Sub and along with their Country Style brand is now rolling out a program to C-stores that will see operators able to offer both brands to their cus-tomers

According to Karen Weldman vice president of new business development express division at MTY the launch of Country Style and Mr Sub Express programs represents a fresh solution for C-stores and gas bars look-ing to get into foodservice ldquoMr Sub was established in Canada in 1958 and is a well known and highly respected brand The same is true for Country Style Together the

brands offer an exciting alternative for customers who see both marquees as high value and high quality play-ers in foodservicerdquo she says remarking that C-stores need only 480 square feet and about $150000 to invest to get into a full day part foodservice business that con-sists of a Country Style premium coffee program and fresh-made Mr Sub sandwich offer

ldquoConvenience retailing is undergoing an evolutionrdquo she says ldquoStores are now more customer targeted and more service focused than ever A foodservice offer-ing is all part of the contemporary face of Canadarsquos C-stores Without the edge that prepared food items deliver stores will find it increasingly harder to com-peterdquo she says

Indeed once upon a time the question was ndash lsquoGot milkrsquo Today business complexity and customer needs have C-store operators partnering with brands from AampW to Chester Fried Chicken Now the question to a customer who comes in for a loaf of bread and a box of breakfast cereal might well be ndash lsquoWill you have fries with thatrsquo

Certainly taste and convenience rule when it comes to snacks Now public attitudes are beginning to shift toward a greater demand for good-for-you quick bites The upshot is that manufacturers are coming forward with new product innovation to fill the void Retailers as well have seen the light and are looking more closely at making their real estate available to healthy snack alternatives The public is the beneficiary and the sector is on a growth curve as a result

When looking at the overall Canadian snacking environment consumers indicate that health is more important to them in the morn-ing than at any other time of day In fact according to The NPD Grouprsquos SnackTrack service which tracks over-all consumption and motivations for a cross-section of snack food catego-ries health is identified as the main reason for choosing snack foods ten per cent of the time in the morning compared to six per cent when look-ing across the entire day While taste still rules as the main consideration when making a snack food selection Canadians are more likely to want to start the day off right in the morning

Does this translate into the foods purchased from convenience stores in the morning To some extent yes According to the NPD Grouprsquos

heAlthy ChoiCeS

Guilt free snack alternatives are coming into their own as C-store customers seek out more healthful options

CONVENIENCE amp CARWASH CANADA 17

CREST service which tracks con-sumption across the foodservice industry juice muffins snack bars (which include cereal energy and granola bars) milk and bagels are all more likely to be purchased in the morning At the same time car-bonated soft drinks rank third of all foods and beverages purchased in the morning at convenience stores (behind coffee and juice) so health is certainly not the only consider-ation Additionally only two per cent of snack foods purchased at a conve-nient store in the morning had health identified as being the main driver behind the selection well under the ten per cent listed for all purchase venues in the same daypart

According to NPD Group Indus-try Specialist Joel Gregoire de-mographics are an additional chal-lenge Teens and young adults are more likely to get their foods and beverages from convenience stores For instance Teens 13-17 account for 15 per cent of all traffic at con-venience stores compared to seven per cent for all commercial food-service venues combined Healthrsquos importance however increases with age For example teens indi-cate that health is the main reason for choosing a snack food three per cent of the time compared to nine

18 May | June 2012

per cent for adults 55+ Convenience stores may see healthy offerings as a way to help drive traffic among older adults but the re-ality is that teens are the sweet spot for con-venience stores and one has to consider the potential incremental lift that healthy options would give convenience stores as consumers generally donrsquot see the this venue as a source for nutritious options

ldquoWhen teens visit a convenience store they are most likely to do so for a snack in the after-noon or the evening (73 per cent of their vis-its) whereas adults 55+ who tend to be more concerned with health are more likely to visit a convenience store in the morning (over 30 per cent of their visits) compared to teens (15 per cent of their visits)rdquo says Gregoire noting that the PM snack is still the most popular daypart for adults 55+ at over 45 per cent

Here Gregoire says a health positioning for convenience stores would likely have the greatest resonance in the morning among older consumers However he suggests one must remember not to get away from the core reasons why people snack which are taste and convenience

Indeed this is behind the success of General Mills Nature Valley and Fibre 1 snack bars Ac-cording to National Sales Manager Ted Sadin-sky the Sweet nrsquo Salty range of Nature Valley bars are the countryrsquos leader because they have addressed taste health and convenience He reports that General Mills offers four core products within their Granola line (NV Sweet nrsquo Salty NV Trail Mix NV Crunchy and Fibre 1)

ldquoThese bars work in all day parts they work well as promos and are a good add on to cof-fee and beverage salesrdquo he says noting that secondary placement is best by the coffee and hot beverage station ldquoThese snack bars are alternatives to the standard range of choco-late bars and other confectionary products To generate strong sales retailers need to make them visible in places where buying decisions are maderdquo

As well Sadinsky points out that the healthy snack bars are a solid profit source for retailers and driving incremental sales is highly benefi-cial to the bottom line ldquoThis is where in-store merchandizing comes into play Let customers know you have them and maximize the oppor-tunity by pairing them with other products to increase till ringrdquo he says commenting further

that like chocolate bars healthy snacks fall to impulse buying decisions and operators need to make that decision as easy as possible

With people seemingly more concerned about health and food it comes as not surprise that the healthy snacking product range is ex-panding well beyond granola bars

ldquoAs c-store operators see drug chains mov-ing into territory once occupied by conve-nience retailers they have been stepping up the product assortment and servicesrdquo says Chuck Arcand Corporate Director of Cana-dian Marketing Core-Mark a North American leader in marketing distribution and logistical support to the trade with a strong presence from Vancouver Island to Ottawa

Core-Mark is a broad line supplier and dis-tributor that can offer everything from pack-aged sandwiches to confectionary to chips to pizza and breakfast items to donuts and every-thing in between ldquoOur idea is really to increase profit per linear foot We do this through things like vendor consolidation a program where we reduce inventory and decrease interrup-tions from sales peoplerdquo he says noting that a typical store might see 43 direct store delivery staff ldquoWe can reduce this to just seven people a store has to deal withrdquo

What are his teams telling him about snacks in c-store ldquoHigh protein is big and we are see-ing strong sales of bulk jerky Manufacturers have reduced the sodium in their products to make them more attractive to health conscious consumers Gluten free chips like Covered Bridge brand are also selling well as society discovers a growing percentage of the popu-lation is negatively impacted by wheat prod-ucts We are also obtaining a lot of market data from the US a market that is farther ahead in terms of healthy snack consumer acceptance This data can give Canadian retailers a real leg up as trends move forwardrdquo he says pointing out that their teams have taken what they have learned and use this to build more eye-catch-ing displays and get the right products in store

ldquoWe are seeking to build the market to ag-ing and female customer bases that have been a bit slow in c-storerdquo he says concluding that while Canadian consumers are still thinking tra-ditional fare when it comes to snacking retail-ers need to be at the crest of the wave as the trend toward healthier products increases its presencerdquo

CONVENIENCE STORE VISITSBY AGE GROUP (MORNINGS)

TEENS1555+30

CAN

DY

END

C

AP R

ACK

BRE

AD

COOKIECRK R

HBCGM

MU

LTI

SNAC

K RKNUTSSALTYHANGING

CANDY

GOURMET CHIPS

MEAT SNACKSJERKY

CLEANINGPAPERPET FOOD

MEA

TSN

ACK

NU

TS amp

SE

EDS

FROZEN BEVERAGE amp SOFT SERVE HOTFOOD

BAKED GOODS

ENERGY DRINKS

MAPSFrsquoREAL ICE CREAM

SUNGLASSES

GRAB HEAT AND EAT FOOD SERVICE

CASH

REG

ISTE

R

READ

Y TO

EA

T H

OT

FOO

D

AUTOMOTIVE

OILS

DAIRY

LIG

HTE

RS

IMPU

LSE

BUY

ITEM

S

DELI COOLER ITEMS

CIGARETTES CIGARS amp OTHER

TOBACCO PRODUCTS

HANGING CANDY

HANGING CANDY

HANGING CANDY

HANGING CANDY

Contact your local Core-Mark office Ontario NW OntarioSask Manitoba Calgary Vancouver1-877-864-0285 1-800-665-7575 1-800-982-7552 1-800-242-8402 1-800-663-9963

ldquoand we do coffeerdquo

wwwcore-markcom email carcandcore-markcom

RETAIL BEVERAGE

FRESH SANDWICHES

DRINKSYOGURTENTREES

For everything you need

20 May | June 2012 CONVENIENCE amp CARWASH CANADA 20

To craft an effective marketing strategy retailers must know their customers Consumer insights enable merchants to target campaigns and maximize ROI In the past it was difficult for marketers to identify consumer preferences efficiently which led to a scattered approach to marketing with messages distributed broadly and randomly in the hope that they would stick with a sufficient number of receptive consumers to make campaigns worthwhile

However new technology developments have opened up fresh possibilities that have profound implications for both marketers and shoppers An increasingly mobile culture ndash in which millions of consumers are always connected via smart-phones and tablet devices ndash coupled with ad-vances in real-time data collection and measure-ment capabilities provide new opportunities for retailers Those who capitalize on these new op-portunities will be the winners in the proximity marketplace

A SMARtER INFRAStRuCtuRE REQuIRES SMARtER MARKEtINg PROgRAMSProximity advertising ndash the ability to reach customers within range of a particular location with targeted messages ndash is a fast-growing trend for one simple reason It works In fact an IBM study found that 72 of customers are receptive to marketing messages about products and services that are within sight of the customerrsquos location

Thatrsquos a powerful incentive for retailers and the good news is that new technology tools al-low them to reach potential customers ndash without compromising consumer privacy ndash at a price that is far more affordable than many traditional cam-paigns Today merchants can send rich media messages to consumers within range using the Bluetoothreg technology that powers customer smartphones and devices

by Alex Romanov CEO iSIGN Media

getting to know you

REACHING CUSTOMERS WITH PROXIMITY ADVERTISING

The most effective proximity marketing strate-gies combine the power of Bluetooth technol-ogy with the dynamic capabilities of digital sig-nage a proven technique offered by a mature industry that allows retailers to promote brands products and services in a more direct personal-ized way than traditional static signage By com-bining these two media tools merchants can personalize digital signage content reach con-sumers with messages on their devices that are as personal as a text and match the offer to the consumersrsquo preferences This strategy creates a whole that is greater than the sum of its parts

COMMuNICAtINg WItH CuStOMERS IN tHEIR PREFERRED MEDIuMSIn an interactive multimedia culture the winners will be advertisers who speak to consumers in their preferred language which is increasingly mobile and personalized Consumers are bombarded with messages from all sides and only those offers crafted in the same manner as consumersrsquo preferred content can cut through the clutter Proximity advertising fits the bill since it is dynamic and delivers unparalleled opportunities for interaction

Proximity marketingrsquos ability to reach consum-ers in a personal way is only the beginning It also offers virtually endless opportunities to de-liver consumer insights to the merchant in real time enabling retailers to further refine messag-ing to conform to consumer preferences And it does this in an unobtrusive way since consumers first opt-in to the messaging

For example imagine being able to send a rich media message to a potential customerrsquos handheld device when that customer is in close proximity to a retail outlet The message could be an offer for a mobile coupon that provides the customer with a discount on a product or service with the message reinforced by digi-

CONVENIENCE amp CARWASH CANADA 21

tal signage promoting the same or a related product or service Imagine having the ability to change the messaging and signage on the fly to generate greater ROI based on real-time consumer metrics

This scenario is possible right now and the technology to make it happen is as ubiquitous as a smartphone and often more affordable than traditional marketing campaigns And because itrsquos a proven way to generate ROI by leveraging mobile culture and consumer buying behavior it is the future of advertising

A WIN FOR CONSuMERS AND MERCHANtSClearly proximity advertising holds great promise for retailers looking to generate new business and garner improved returns on their advertising investments But consumers

win in this brave new marketing world too In fact they might be the biggest winners of all Thatrsquos because proximity advertising engages consumers via their preferred method of communication ndash interactive spontaneous ndash while they are already engaged in enjoyable activities on the go

By combining emerging mobile marketing techniques with mature digital signage strate-gies merchants can engage consumers directly and intimately offering greater levels of inter-activity to deliver quality content and targeted offers It enables merchants to reach tech-savvy customers on their own terms while measuring message effectiveness and adjusting offers to consumer preferences in real time This delivers a win to participants at both ends of the con-versation

AbOut tHE AutHORAlex Romanov is CEO of iSIGN Media a leading North American multiplatform advertising solutions company that utilizes Bluetooth Mobile Wi-Fi and Location-Aware technologies to deliver rich media permission-based messages to engage consumers more deeply and cost-effectively Find out more at httpisignmediacom

With just a flash in front of a reader and no PIN the Interac Flash enhanced debit card gives

customers a faster way to pay For you it means quicker lines better service and reduced

cash handling costs Interac Flash Itrsquos the Canadian way to pay now even faster

Find out more at InteracFlashca

Serve customers in a flashIntroducing Interac FlashTM

regtrade Interac the Interac logo Interac Flash Everyday Simply the armoured truck design and the Interac Flash design are trade-marks of Interac Inc Used under license The Contactless Symbol is owned by EMV Co LLC Used under license

CLIENT Interac TRIM 8125 x 10875 PUBLICATION Convenience amp Car Wash CanadaJOB IT-1356-T-CWC LIVE

DESCRIPTION FP 4C BLEED +025 INSERTION DATE Jan 2012

APPROVALSACCOUNT DIRECTOR CREATIVE DIRECTOR WRITER STUDIO MANAGER

1910 Yonge St Toronto ON T 416 484-1959

APPROVED

IT-1356-T-CWCindd 1 11-11-30 138 PM

by Sean Townsend

CONVENIENCE amp CARWASH CANADA 23

Itrsquos an all-too-familiar scenario in the convenience store and gas station retail industry a new employee comes on board goes through orientation and trainingmdashand is gone within months

When it comes to the bottom line high em-ployee turnover is a double-edged problem los-ing employees is expensive and so is replacing them With so much at stake many experts say the best way to prevent turnover is to hire the right people in the first place

Thatrsquos the goal at Pioneer Petroleums with the innovative online application system the com-pany is using to pre-qualify retail operators for its sites in Ontario and Manitoba

ldquoPioneer owns more than 700 sites from ba-sic gas stations to full-service operations with convenience stores and carwashesrdquo says John Skakie an HR consultant who has been working with Pioneer since 2006 ldquoThat allows for different levels of investment by a diverse group of retail

eMployee retention

Reliability and Relationshippre-eMployMent SCreening toolS help iMprove the bottoM line

operators who are independent contractorsrdquoSkakie says Pioneer sees an average of 200-

to-220 qualified candidates per 12-month rolling period competing for between 10-and-25 job opportunities over the same period

To apply applicants create a profile to enter their contact information and resume Then they answer a series of pre-qualification and screen-ing questions For those who are qualified the third stage is an in-person interview with Pioneer staff

The cornerstone of the pre-qualification step is the Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool avail-able through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job per-formance courtesy emotional maturity consci-entiousness trustworthiness job commitment and safety

Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool available through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job performance courtesy emotional maturity conscientiousness trustworthiness job commitment and safety

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

2012 State Conventions amp Trade ShowsCome Join Us

For more State Convention amp trade Show inFormation Go to the map at wwwwpmacom and select the state where you would like to attend or call (801) 263-9762

Convention Golf tournament and trade Show

MPMCSAMontana PetroleuM Marketers and ConvenienCe store assoCiation

Save the date June 5-7 2012

Billings Hotel amp Convention Center Billings MT

Montanabull Billings

Suncadia Lodge

Cle Elum WAJune 18-21 2012 Mark Your Calendar WOMA Convention

Washington

bullCle Elum

Idaho Petroleum Marketers amp C-Store Association

ConventionAugust 1-3 2012

Idaho

Coeur drsquoAlene bull

CCCMag12 MayJun hlf10406indd 1 4612 1221 PM

CONVENIENCE amp CARWASH CANADA 25

ldquoBy definition reliable and productive work behaviour requires a long-term commitment to the jobrdquo explains Dr Gerald Borofsky clinical psychologist and author of the ERI tool ldquoHowever additional work behaviour skills are also necessary for reliable and productive job performance In addition to assessing an applicantrsquos long-term job commit-ment the ERI assesses these work behaviour skillsrdquo

Borofsky says improving employee retention was one of his objectives in developing the tool ldquoFor a number of years we had been in the business of providing com-panies with pre-employment assessment services and consultation Customers identified a number of problems regarding the reliability and productivity of their workforce Among other things they indicated that retention was a major problem for them and that low employee reten-tion was a source of cost that directly affected their overall profits Their complaints included needing to spend too much time hiring and training new employees and not being able to spend enough time on revenue-generating activitiesrdquo

Borofsky adds that the ERI is backed by more than 15 research studies that have ldquoconsistently documented the relationship between ERI use and reduced turnover with an average reduction of 35 and an average return on investment of greater than 500rdquo

Skakiersquos results with Pioneer also suggest that the selec-tion process works ldquoThe ERI is perfect for this particular application and itrsquos what sets the process apartrdquo he says ldquoOur data from April 2011 show that wersquove had less than two per cent turnover of candidates who went through the processrdquo

Aside from helping to rule out unsuitable candidates the ERI provides options for follow up questions interview-ers can ask to make sure a promising candidate is a good fit with the organization ldquoIt helps employers make an in-formed decisionrdquo says Skakie ldquoand an informed decision is a better decisionrdquo

Skakie notes that there is a personal side to his role which occasionally includes calling applicants to ask about unclear information or coaching Pioneer staff on effective interview questions ldquoSometimes there can be issues with language or interpretation and sometimes you make a judgment call about a candidatersquos fitrdquo he says ldquoIt helps build the relation-ship between candidates and district managers because that relationship has already been nurturedrdquo

For Skakie that mix of people and process is at the heart of why the system works with Pioneerrsquos culture ldquoTheyrsquore re-ally trying to build relationships The system helps to deter-mine who will have those good relationshipsmdashwith custom-ers with management and with the brandrdquo

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

Experience more than just a clean carCall Pumps amp Pressure Invest in experience Our car wash division has over 70 years of combined experience in manufacturing service sales and ownership bringing our customers the best value for their investment

18884309359Red Deer Edmonton Calgary Brandon Grande Prairie Leduc

wwwpumpsandpressurecom

Alberta distributor for Turtle Wax products amp the Alberta and Manitoba Distributor for Rykorsquos car wash equipment and replacements parts

18884309359Red Deer middot Edmonton middot Calgary middot Leduc Grand Prairie Brandon

wwwpumpsandpressurecom

by Russ Bell

CONVENIENCE amp CARWASH CANADA 27

Managed Services Allow You to Manage Your Profitability

If you feel as if downtime is impacting your car wash revenues and you have a daily goal of maximizing your equipment uptime then perhaps effective managed services of your facility and equipment is an option worth considering

Factory-trained field technicians can address any issue occurring at any car wash even if it is a competitive piece of equipment With equipment servicing itrsquos important for a customer to be aware of the complete list of ser-vices and options from the service provider whether itrsquos in-the-bay equipment servicing with high-quality envi-ronmentally safe low cost-per-wash chemicals or cus-tomer marketing programs designed to improve wash count totals and the value of each wash

Within the bay itself a service provider can be a cus-tomerrsquos source for related car wash equipment ndash vacu-ums doors heaters air compressors lights and bay cleaning services Some companies offer ongoing ser-vice options including consultation on turnkey reloads These added benefits include help with electrical and plumbing bay modifications wall systems fiberglass or painting signs andor promotional packages doors and door controls in-floor and radiant heat In addition it is possible to look to the service provider for staff training vending and ancillary equipment installation and equip-

regulAr CAr wASh equipMent MAintenAnCe deliverS better SySteM uptiMe And helpS your bottoM line

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

CONVENIENCE amp CARWASH CANADA 29

ment removal and disposalWhen starting to address the ser-

vice requirements service technicians might rely on a detailed computerized service history This information usu-ally helps the technician address the likely problems in advance and fa-cilitate a faster on-site fix especially when a customer needs it most

there are other reasons to rely on regular service The first is the simple fact that better maintenance of your car wash equipment will deliver better system uptime and a lower potential for vehicle damage At Ryko we believe in flexible planning Whatever level of service is going to reduce your downtime and increase your uptime then thatrsquos the service agreement we want you to have On average most operations choose one of the following optionsbull A true fixed cost flat fee that en-

ables you (the customer) to budget hisher expenses on an annual basis

bull A true fixed Price Per Wash (PPW) chemical and service plan where the company shares the risk based on wash count variation

bull A time and materials plan where technicians can be called on an as- needed basis and customers are billed for actual service time and materials used

Regular monthly preventive inspection or preventative maintenance service agreements can be the most effective methods for maintaining a successful operation The standard scope of service agreements includesbull Scheduled equipment inspectionsbull Comprehensive equipment lubri-

cation programsbull Chemical level checksbull Verification of PCI compliance

supportbull Operational reviews of payment

processing systemsbull A general equipment performance

assessment

bull Product adjustments to allow for maximum wash qualityvolume

bull Completion of a multi-point per-formance checklist

bull Repairreplacement recommen-dation

Beyond the actual equipment servicing customers can also look to their service provider as a partner in the maintenance and support of accounting programs for car washes and revenue sharing opportunities

Throughout Canada there are well-staffed outlets with teams of trained service professionals consult with your equipment manufacturer for the service provider in your area

For more information on how Ryko can help the profitability of your operation through managed services please call 800284-7956 or visit Ryko at wwwrykocom

32 May | June 2012

by Josh Hart

In Through the Out Door

why ChooSing the CorreCt CArwASh door pACkAge And knowing the trendS iS iMportAnt for your buSineSS

Carwash doors are often looked

at as an aftermarket purchase

Owners spend hundreds

of thousands of dollars on

acquiring land constructing

buildings and buying the right

wash equipment but neglect

the importance of the carwash

door The reality is that if your

door is not functioning properly

your customer does not have

access to your business

34 May | June 2012

There are many factors to con-sider when deciding on the best type of carwash door for your busi-ness You should be specific on your expectations and discuss these with your distributor to ensure the proper door package for your application Although many different styles of doors have been used in car washes the most popular are polycarbonate and aluminum doors

NEW tECHNOlOgy IN DOORSMost of the newest carwash door technology hinges around corrosion-resistant products Polycarbonate doors have replaced the majority of the old steel doors during the last 10 years

Customers are looking for qual-ity product support and warranty Most of the washes today are corpo-rations or individuals with multiple sites With most washes lacking an on-site maintenance person having quality products that require little or no maintenance is becoming more important

There are many new options avail-able on hardware packages for poly-carbonate doors One of the greatest advancements is in the counterbal-ance systems It used to be that all

doors had torsion springs to balance the door The problem with springs is that top-of-the- line galvanized steel springs are only good for 100000 cycles and then likely to break To ex-tend their lifespan itrsquos important to grease the springs however this usu-ally leads to grease dripping down on the door and affecting its appearance When the spring does break it usu-ally means replacing the entire shaft line because you are unable to get the drums and bearings off to access the damaged spring

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs Even-tually the strap may break but it is a low-cost replacement and does not require replacing the entire shaft line

Hardware for carwash doors has come a long way in recent times It is important to research all of your op-tions and know what you are buying Although standard galvanized steel hardware may be fine for your detail bay within a couple of years it will be completely rusted in a carwash For your carwash bay make sure you look at options such as plastic or stainless steel items including hinges shafts bearings and bearing plates as well as e-coat corrosion resistant drums

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs

YOU DO HAVE A CHOICE

INDUSTRY UPDATE

What are car wash owners saying about the Washworld RazorldquoWe bought the Razors mostly because they have the

latest technologyThe Virtual Attendant is a huge advantage because

you donrsquot have to baby-sit the machines Our

customers have thanked us for putting them in our

washrdquo

Greg ThompsonMass Avenue Car Wash

ldquoThe machine is awesome the people and service are

second to NOBODY The Razor is an excellent piece of

equipmentrdquo

Scott FordSoapy Sadies Car Wash

Why the rave reviews for Razor Itrsquos the

features that come standard with Razor

that make the difference

bullVirtual Attendantregndash eliminates need to be on site

to reset the wash

bull Smooth radial arch motion

bull FlexPassreg system ndash One pass top amp side application

of anything that can go through arch increases

thru-put

bull VS2regndash Vehicle Sizing System a clean treadle free

design

bull Triplepass technology for optimal front amp rear

cleaning

bull Belt drive technology eliminates need for tires amp

inner tubes

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficultMaybe but the good news is that we arenrsquot going to stop making one system only to re-introduce it laterYoursquoll always have a choice and thatrsquos a good thingGive Washtech a call and we can help you make the right choice

Exceptional service premium parts and world class carwash equipment

Contact us today 403 243-1312 wwwwashtechca

YOU DO HAVE A CHOICE

For more than 15 years Blendco has been demonstrating the convenience and cost effectiveness of powder to liquid formulations with the patented SuperSatreg

Custom Detergent System SuperSat detergents have proven formulations for cleaning power fragrance and color This system makes a full range of detergents continuously and automatically at your wash No other system can compare to SuperSat the powder system standard Try it today to see why it is the best

36 May | June 2012

rollers with stainless steel stems with plastic wheels and all stainless steel bolts nuts and hinge screws Another option not well known in the industry is plastic track Plastic track offers you the corrosion resistance of stainless steel at a greatly reduced rate Plas-tic hardware also offers the benefit of less ice buildup as plastic is not as great a conductor of cold as steel is

tECHNOlOgy IN OPERAtORSThe introduction of the direct drive operators is another major improvement The first openers used in the carwash market were electric jackshaft openers but the problem as we all know now is that these did not hold up in tough car wash conditions This led to the introduction of the pneumatic jackshaft opener This opener performs and lasts well in the carwash environment but is still susceptible to problems with cables coming off the drums The latest opener the direct drive pneumatic opener can withstand the elements of the car wash environment and is guaranteed not to allow the cables to come off the drums

Using a direct drive operator is also another key element in battling ice problems in cold weather areas If ice builds up in the track a direct drive operator (one that attaches directly to the door) is more powerful than a jackshaft style (one that turns the shaft to operate the door) and in most cas-es can push through the ice Further-more in extreme scenarios where ice buildup does not allow the door to

close all the way a direct drive opener will stop with the door and keep ten-sion on the cables where a jackshaft opener will continue to turn the shaft even though the door did not go the full travel which can result in the cables coming off the drums

The key to choosing a successful door package is paying attention to the details and choosing the correct

options based on your specific appli-cation Remember the enter door is the first thing the customer sees be-fore entering the wash and the exit door is the last thing they see before leaving the wash The doors signify the entire facility If the doors look good and run smooth the customer leaves with that impression of the en-tire wash experience

the enter door is the first thing the customer sees before entering the wash and the exit door is the last thing they see before leaving the wash

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 6: CCW Magazine: May / June 2012

CONVENIENCE amp CARWASH CANADA 7

by Kelly Gray

Old Dutch Foods Announces the Retirement of Fred Prediger

During three decades with Old Dutch Foods Fred Prediger has seen a lot of change Today as he readies for retirement from the company as its senior director of sales BC AB SK he reflects that throughout his tenure the sales force has grown dramatically as has the assortment of Old Dutch products

ldquoToday it is about personal contact and relationship selling When I started on a route in the North Battleford area 30 years ago you were run off your feet and barely had time to drop into the store to say hello Today this area is serviced by seven distributors who take the time to freshen stock merchan-dise and discuss products with their customers We even have key account managers something we never had when I started It was just merdquo he says

Prediger got his start in the grocery and food business at age 13 working for his uncle at an OK Economy outlet in Saskatoon He worked his way up to management after finishing high school taking over OKrsquos Wynyard Sas-katchewan store

ldquoI was in my 20rsquos with two young boys at home We wanted to move to a larger centre so I went in to Saskatoon looking for work I found a job as a relief driver for Old Dutch I worked constantly and after a year I heard the company was looking for a distributor in North Battleford to cover the north-west sector of the province

ldquoI was away from home a lot so I went back to grocery and worked at Wallyrsquos Food Basket and Western Grocers in North Battleford before switching back

to Old Dutch for the long haulrdquoPrediger admits he missed Old

Dutch Foods So after a couple of years back in food retail he returned to take on a bit of relief driving before moving on to the distributorship in Prince Albert a position he held for 18 years Next it was back to Saskatoon as regional sales manager following the promotion of Ken Dick

ldquoIn 1991 a position opened in Calgary for a regional sales manager and I went for itrdquo he says noting that a life with Old Dutch periodically meant picking up and moving around ldquoThen after the Humpty Dumpty acquisition there was a bit of reorganization and the job expanded to include the three western provinces (BC Alberta and Saskatchewan)

ldquoWhen I started in Calgary I was the sole contact for chains and gas ac-counts in Calgary Now we have key account managers When I took on North Battleford a good week might have been $3500 Today we have some routes that average $15000 a week I remember when the introduc-tion of Salt Nrsquo Vinegar chips was a big deal Now we have 19 flavours as well as a growing slate of corn and Kettle products The company has grown so much over the yearsrdquo

Following his retirement this spring Prediger plans to relax and spend more time with his grandkids ldquoI plan to take it easy and stay away from airportsrdquo he says finishing that with all the traveling and road miles a chance to just sit with family will be a welcome change

lotS of ChAnge witneSSed during A CAreer CrunCh SpAnning three deCAdeS

Prediger got his start in the grocery and food business at age 13 working for his uncle at an OK Economy outlet in Saskatoon He worked his way up to management after finishing high school taking over OKrsquos Wynyard Saskatchewan store

TM

DISPOSABLETobacco MentholVanilla

SmokeHD reg

HIGH DEFINITION SMOKING

ELECTRONIC CIGARETTES SmokeHD

3 GREAT MONEY $$$ MAKING $$$ PRODUCTS

STOCK THESE ITEMS TODAY

DELUXESTARTER KITS

SmokeHD reg

-Huge Profits-Small Start-Up Costs-Exciting New Item Advertised on TV-Endorsed amp Used by Popular Celebrities-Residual Income Selling Cartomizer Refills-We Send Customers to You-Your Customers Send You Referrals-FREE Promotional Items for Your Store-FREE Dealer Listing on our Website

- Equivalent to 9 packs of Cigarettes- 2-piece design with Rechargeable Battery- Lifetime Warranty- 3 Popular Kit Flavors Full Robust amp Menthol- 8 Cartomizer Flavors Full Tobacco Robust Tobacco Menthol Apple Cherry Chocolate Coffee Vanilla

- Americarsquos FAVorite Disposable Electronic Cigarettes- 3 High Demand Flavors Tobacco Menthol Vanilla- 400+ Puffs- Set your own Price- FAV = Profits

- Popular CORONA Size- 1500+ Puffs- Equivalent to 35 Cigars- Realistic Ash Tip- Soft Plastic Mouthpiece- Great Cigar Flavor

SmokeHD regWHY CHOOSE

Distributors amp Retailers WantedwwwHDSmokecom

Toll Free 1-855-HD-SMOKE or 1-855-437-6653Fax 647-547-8176Email saleshdsmokecomWeb wwwHDSmokecom

Tel 416-746-4700

ORDER TODAY

8 March | April 2012

Hot TopiceleCtroniC CigAretteS Are MAking their wAy into CAnAdiAn C-StoreS

CONVENIENCE amp CARWASH CANADA 9

Whether customers are looking to cut back on a bad habitor enjoy the occasional puff without the second hand smoke electronic cigarettes are being touted as an alternative to traditional tobacco smoking With all the look feel flavour and physical sensation of inhaled tobacco smoke minus the chemicals these products are making their way into Canadian C-stores

ldquoThis new category has seen tremendous growth over the past year And most of that growth for Smoke NV has come directly from the C-store marketrdquo says Shanu Mohamedali managing director of Smoke NV Inc ldquoThe C-store market is ideal for our products because it allows regular custom-ers to easily find the Smoke NV items they want while also catching the attention of new customers who are ready to make an affordable healthier impulse purchaserdquo

Smoke NV currently offers retailers Disposable Electronic Vaporizers (available in both Canadian and Menthol fla-vours) a brand new line of Disposable e-Cigars a new ldquoEx-press Kitrdquo that includes a rechargeable battery USB charger

and three cartridges as well as Smoke NV replacement car-tridges available in seven different flavours including (in or-der of popularity) Canadian Menthol Peach Coffee Apple Chocolate and American

ldquoFirst and most importantly our products contain no nico-tine which is why we prefer to refer to them as vaporizers rather than e-Cigarettesrdquo explains Mohamedali ldquoSmoke NV proprietary liquid ingredients are 100 per cent food grade Unlike many of our competitors we do not use toxic glues in the manufacturing of our products Instead we employ a screw-based attachment system that results in a much safer product for the customer We also employ some of the most diligent and sanitary product tests currently found in the market todayrdquo

Along with disposable options retailers can offer custom-ers rechargeable items and their complementary add-ons Jasper and Jasper which offers Impulse a fully-charged disposable option also host two types of rechargeable products The main one is the Revive featuring two lithium-

ion batteries three cartomisers (refills) USB mains adaptor and a carrier case The Xplorer is essentially the same product with one lithium-ion battery two refills USB and a carrier case

ldquoWhatrsquos unique about our products is that they do not use the standard lsquoheating rodrsquo other companies userdquo says George Muzaic of Jasper and Jasper Canada Inc ldquoWe use a sophis-ticated heating nano fabric which de-livers consistent vapour output as well as no overheating In addition we are the only company to offer a soft-tip dis-posable product which we had rede-signed in Europe All other companies use hard metal casing The material we use and have sourced through our research and development gives the consumer a realistic alternative than the traditional tobacco products re-ducing weight soft feel on the lips and consistent vapour on every inhalationrdquo

ldquoThere are several benefits to retail-ers carrying e-cigs Most importantly the e-cig is in high demand and if theyrsquore not offering one they are miss-ing out on a great opportunity They may even be losing out on other sales as a resultrdquo explains Andreas Voulis of HDSmoke ldquoSecond the products typi-cally offer a great margin and with the residual sales created by replacement cartomizers e-cigs are an essential item for the C-storersquos product mixrdquo

He points to the companyrsquos line of various starter kits replacement car-tomizers which are available in eight flavours and two colours along with rechargeable batteries and carrying cases in various colours which allows clients to customize and personalize their own HDsmoke

uP FRONtEven though electronic cigarettes are not tobacco products retailers may still worry about legislation preventing them from marketing the items

ldquoElectronic cigarettes are not con-sidered a tobacco product and as such are not bound by tobacco legislationrdquo explains Voulis ldquoHowever similar to tobacco products we advise all our

ELECTRONIC CIGARETTESmokeHD reg

retailers dealers and distributors that the sale of these items is limited to in-dividuals of legal smoking agerdquo

ldquoDue to lack of proper knowledge of the subject we have had instances of individual inspectorates expressing concern about the technologyrdquo adds Mohamedali ldquoSmoke NV has always responded to these situations from a point of education and has worked closely with the different levels of government to reduce disinformation about our product and intentions as well as help them anticipate the mar-ket and establish a set of standards We occasionally encounter concern over the last position that Health Can-ada published regarding lsquoe-cigarettesrsquo however this position is only applica-ble to products that contain nicotine Smoke NV fully supports this position and we expect that Health Canada will soon be putting some form of industry regulation in placerdquo

As electronic cigarettes are not con-sidered to be tobacco products they can be openly displayed in C-stores and donrsquot have to be kept hidden be-hind sealed and covered cabinets

Smoke NV works closely with distrib-utors and retailers to design effective POS materials Their current offering includes product floor and counter stands acrylic displays posters bro-chures and window clings

ldquoWe are always working to develop effective POS materials and encour-age feedback from buyers and POP designersrdquo says Mohamedali

Voulis of HDSmoke states C-store retailers can even contact the compa-ny for a free sample along with POS material so they can better understand how the product looks feels and the benefits for their customers

ldquoIt is probably safe to say that tra-ditional tobacco cigarettes will never be completely replaced by electronic cigarettes but we are seeing a huge shift of traditional smokers moving to-ward this technology and accepting its many advantagesrdquo

Andreas Voulis of HDSmoke points to the companyrsquos line of various starter kits replacement cartomizers which are available in eight flavours and two colours along with rechargeable batteries and carrying cases in various colours which allows clients to customize and personalize their own HDsmoke

CONVENIENCE amp CARWASH CANADA 11

CONVENIENCE amp CARWASH CANADA 13

Prep

ared

Per

form

anceAS ConvenienCe retAil SeeS

trAditionAl MArketS like tobACCo SAleS Shrink they Are turning to toolS like prepAred food progrAMS for An edge in An inCreASingly CoMpetitive buSineSS SCene

The times they are a changinrsquo Certainly Canadarsquos C-stores are finding that the traditional product assortment of 15 years ago is less interesting to customers today As our world speeds up C-stores have found opportunity in helping us meet the challenges of modern-day time compression

This is where prepared foods have entered into the equation Every day 10 million Canadi-ans walk through the front doors of a C-store This represents 10 million opportunities to ad-dress their needs and make a positive differ-ence with products and services that now in-clude bench-made sandwiches and burgers soups and even Pad Thai As tobacco sales have waned operators have come forward with foodservice that is making the neighbourhood quick service shop about so much more than a place to pick up the newspaper and a pack of Players Lights

When it comes to prepared foods the most common choices for consumers at convenience stores (in descending order) are deli meat sandwiches chicken dishes burgers hot dogs breakfast sandwiches French fries and pizza (The NPD Grouprsquos CREST service) Quick grab (snack) items remain the most popular items for consumers far surpassing the top prepared food item deli meat sandwiches

CANDY END

CAP RACK

BREAD

COOKIECRK R

HBC

GM

MULTI

SNACK RK

NUTS

SALTY

HANGING

CANDY

GOURMET CHIPS

MEAT SNACKSJE

RKY

CLEANING

PAPER

PET FOOD

MEAT

SNACK

NUTS amp

SEEDS

FROZEN BEVERAGE

amp SOFT SERVE

HOTFOOD

BAKED

GOODS

ENERGY

DRINKS MAPSFrsquoREAL

ICE CREAM

SUNGLASSES

GRAB HEAT AND

EAT FOOD SERVICE

CASH

REGISTERAUTOMOTIVE

OILS

DAIRY

LIGHTERS

IMPULSE

BUY ITEMS

DELI COOLER

ITEMS

CIGARETTES CIGARS amp OTHER

TOBACCO PRODUCTS

HANGING

CANDY

HANGING

CANDY

HANGING

CANDY

HANGING

CANDY

COFFEE

RETAIL

BEVERAGE

FRESH SANDWICHES

DRINKSYOGURT

ENTREES

Contact your local Core-Mark office Ontario NW OntarioSask Manitoba Calgary Vancouver1-877-864-0285 1-800-665-7575 1-800-982-7552 1-800-242-8402 1-800-663-9963

READY TO EAT HOT

FOOD

Fresh sandwiches and pizzas too

wwwcore-markcom email carcandcore-markcom

For everything you need

14 March | April 2012

CONVENIENCE amp CARWASH CANADA 15

ldquoThe question for convenience store opera-tors is whether they can compete in catego-ries that are already served by QSR operators and offer comparable quality to consumersrdquo comments NPD Group Industry Special-ist Joel Gregoire ldquoAlso can they make the needed operational adjustments that would be required while maintaining their margins Perhaps more fundamentally are convenience store operators willing to invest in a communi-cations strategy to inform consumers of their

prepared options given that consumption behaviour in these venues is geared more to-wards traditional snack foodsrdquo

When looking specifically at frozen dinners daypart matters says Gregoire pointing to The NPD Grouprsquos National Eating Trends service which tracks food and beverage consump-tion across nearly all categories and venues ldquoYoung adults 18-34 are more likely to eat their frozen dinners at lunch likely because of the convenience the category offers and the fact that they are more likely to be lsquoon-the-gorsquo (ie at work) Consumers 65+ skew much more heavily to dinner indicating that this format is less likely to be an on-the-go option and rather an in-home dinner solution that requires little preparation (and cleanup) for this age group Perfect for someone who is single Position-ing frozen meals as an on-the-go solution for younger consumers in the middle of the day may prove a better fit for the C-store chan-

nel With this in mind if C-stores do offer frozen meals to be eaten on premise they should look to create a friendly environment thatrsquos conducive to heating and eatingrdquo

This friendly environment is one that is the re-sult of a lot of adaptation For example as drug chains move more fully into the convenience sector C-stores find themselves offering less grocery less frozen and more hot foods and snacks as they seek to meet the challenge of competition head on

ldquoAs competition increases C-stores must reinvent themselves to become something much more than a place for a late night quart of milkrdquo says Chuck Arcand corporate director of Canadian marketing with Core-Mark a go-to company that is a key distributor and store service provider to the countryrsquos convenience sector

Arcand reports Core-Mark has been offering products to fill in the foodservice gap at C-stores For example they offer Richmond Valley frozen entrees that can be heated in-store or at the office and a pizza program that can be sold hot by the slice by the pie or refrigerated for take nrsquo bake ldquoThese pizzas are great for stores close to schoolsrdquo he says Core-Mark also of-fers a Campbellrsquos soup program complete with kettle as well as a new George Pepper soup line There is also a roller grill offering break-fast burritos and other items a pastry assort-ment that includes frozen product (six varieties of doughnuts) that is on a par with anything in the market More Core Mark offers a sandwich program that features 15-to-20 varieties of fresh and atmospherically modified (CO2) selections

ldquoAt Core-Mark we are really a partner in cre-ating in-store profit centres and helping reduce overhead We can also reduce the need to hold

Karen Weldman vice president of new business development says C-stores need only 480 square feet and about $150000 to invest to get into a full day part foodservice business that consists of a Country Style premium coffee program and fresh-made Mr SUB sandwich offer

16 May | June 2012

large amounts of inventory thanks to our close supportrdquo

C e r t a i n l y close support is essential when offering food programs that require re-frigerated or m e r c h a n d i z e s u p e r v i s i o n like monitoring turns and shelf placement This is where compa-nies like Core-Mark and others such as National DSD Group a national direct-to-store leader with more than 200 vehicles ser-vicing the coun-

try come into playldquoOur people are in stores on a scheduled basis to ser-

vice sandwiches and other snack sections throughout the operationrdquo says National DSDrsquos Henry Arsenault who re-ports that the company offers multi-temperature trucks an attribute that creates something like a snack foods warehouse on wheels It also means consistent restock-ing a major factor in customer needs ldquoWhen C-store customers come in looking for a particular snacksand-wich itrsquos important to have the right product on hand This represents the convenience that keeps people coming back to your storerdquo he says

When it comes to coffee and fresh sandwiches the MTY Group has a lot to offer the industry Last year the group purchased Mr Sub and along with their Country Style brand is now rolling out a program to C-stores that will see operators able to offer both brands to their cus-tomers

According to Karen Weldman vice president of new business development express division at MTY the launch of Country Style and Mr Sub Express programs represents a fresh solution for C-stores and gas bars look-ing to get into foodservice ldquoMr Sub was established in Canada in 1958 and is a well known and highly respected brand The same is true for Country Style Together the

brands offer an exciting alternative for customers who see both marquees as high value and high quality play-ers in foodservicerdquo she says remarking that C-stores need only 480 square feet and about $150000 to invest to get into a full day part foodservice business that con-sists of a Country Style premium coffee program and fresh-made Mr Sub sandwich offer

ldquoConvenience retailing is undergoing an evolutionrdquo she says ldquoStores are now more customer targeted and more service focused than ever A foodservice offer-ing is all part of the contemporary face of Canadarsquos C-stores Without the edge that prepared food items deliver stores will find it increasingly harder to com-peterdquo she says

Indeed once upon a time the question was ndash lsquoGot milkrsquo Today business complexity and customer needs have C-store operators partnering with brands from AampW to Chester Fried Chicken Now the question to a customer who comes in for a loaf of bread and a box of breakfast cereal might well be ndash lsquoWill you have fries with thatrsquo

Certainly taste and convenience rule when it comes to snacks Now public attitudes are beginning to shift toward a greater demand for good-for-you quick bites The upshot is that manufacturers are coming forward with new product innovation to fill the void Retailers as well have seen the light and are looking more closely at making their real estate available to healthy snack alternatives The public is the beneficiary and the sector is on a growth curve as a result

When looking at the overall Canadian snacking environment consumers indicate that health is more important to them in the morn-ing than at any other time of day In fact according to The NPD Grouprsquos SnackTrack service which tracks over-all consumption and motivations for a cross-section of snack food catego-ries health is identified as the main reason for choosing snack foods ten per cent of the time in the morning compared to six per cent when look-ing across the entire day While taste still rules as the main consideration when making a snack food selection Canadians are more likely to want to start the day off right in the morning

Does this translate into the foods purchased from convenience stores in the morning To some extent yes According to the NPD Grouprsquos

heAlthy ChoiCeS

Guilt free snack alternatives are coming into their own as C-store customers seek out more healthful options

CONVENIENCE amp CARWASH CANADA 17

CREST service which tracks con-sumption across the foodservice industry juice muffins snack bars (which include cereal energy and granola bars) milk and bagels are all more likely to be purchased in the morning At the same time car-bonated soft drinks rank third of all foods and beverages purchased in the morning at convenience stores (behind coffee and juice) so health is certainly not the only consider-ation Additionally only two per cent of snack foods purchased at a conve-nient store in the morning had health identified as being the main driver behind the selection well under the ten per cent listed for all purchase venues in the same daypart

According to NPD Group Indus-try Specialist Joel Gregoire de-mographics are an additional chal-lenge Teens and young adults are more likely to get their foods and beverages from convenience stores For instance Teens 13-17 account for 15 per cent of all traffic at con-venience stores compared to seven per cent for all commercial food-service venues combined Healthrsquos importance however increases with age For example teens indi-cate that health is the main reason for choosing a snack food three per cent of the time compared to nine

18 May | June 2012

per cent for adults 55+ Convenience stores may see healthy offerings as a way to help drive traffic among older adults but the re-ality is that teens are the sweet spot for con-venience stores and one has to consider the potential incremental lift that healthy options would give convenience stores as consumers generally donrsquot see the this venue as a source for nutritious options

ldquoWhen teens visit a convenience store they are most likely to do so for a snack in the after-noon or the evening (73 per cent of their vis-its) whereas adults 55+ who tend to be more concerned with health are more likely to visit a convenience store in the morning (over 30 per cent of their visits) compared to teens (15 per cent of their visits)rdquo says Gregoire noting that the PM snack is still the most popular daypart for adults 55+ at over 45 per cent

Here Gregoire says a health positioning for convenience stores would likely have the greatest resonance in the morning among older consumers However he suggests one must remember not to get away from the core reasons why people snack which are taste and convenience

Indeed this is behind the success of General Mills Nature Valley and Fibre 1 snack bars Ac-cording to National Sales Manager Ted Sadin-sky the Sweet nrsquo Salty range of Nature Valley bars are the countryrsquos leader because they have addressed taste health and convenience He reports that General Mills offers four core products within their Granola line (NV Sweet nrsquo Salty NV Trail Mix NV Crunchy and Fibre 1)

ldquoThese bars work in all day parts they work well as promos and are a good add on to cof-fee and beverage salesrdquo he says noting that secondary placement is best by the coffee and hot beverage station ldquoThese snack bars are alternatives to the standard range of choco-late bars and other confectionary products To generate strong sales retailers need to make them visible in places where buying decisions are maderdquo

As well Sadinsky points out that the healthy snack bars are a solid profit source for retailers and driving incremental sales is highly benefi-cial to the bottom line ldquoThis is where in-store merchandizing comes into play Let customers know you have them and maximize the oppor-tunity by pairing them with other products to increase till ringrdquo he says commenting further

that like chocolate bars healthy snacks fall to impulse buying decisions and operators need to make that decision as easy as possible

With people seemingly more concerned about health and food it comes as not surprise that the healthy snacking product range is ex-panding well beyond granola bars

ldquoAs c-store operators see drug chains mov-ing into territory once occupied by conve-nience retailers they have been stepping up the product assortment and servicesrdquo says Chuck Arcand Corporate Director of Cana-dian Marketing Core-Mark a North American leader in marketing distribution and logistical support to the trade with a strong presence from Vancouver Island to Ottawa

Core-Mark is a broad line supplier and dis-tributor that can offer everything from pack-aged sandwiches to confectionary to chips to pizza and breakfast items to donuts and every-thing in between ldquoOur idea is really to increase profit per linear foot We do this through things like vendor consolidation a program where we reduce inventory and decrease interrup-tions from sales peoplerdquo he says noting that a typical store might see 43 direct store delivery staff ldquoWe can reduce this to just seven people a store has to deal withrdquo

What are his teams telling him about snacks in c-store ldquoHigh protein is big and we are see-ing strong sales of bulk jerky Manufacturers have reduced the sodium in their products to make them more attractive to health conscious consumers Gluten free chips like Covered Bridge brand are also selling well as society discovers a growing percentage of the popu-lation is negatively impacted by wheat prod-ucts We are also obtaining a lot of market data from the US a market that is farther ahead in terms of healthy snack consumer acceptance This data can give Canadian retailers a real leg up as trends move forwardrdquo he says pointing out that their teams have taken what they have learned and use this to build more eye-catch-ing displays and get the right products in store

ldquoWe are seeking to build the market to ag-ing and female customer bases that have been a bit slow in c-storerdquo he says concluding that while Canadian consumers are still thinking tra-ditional fare when it comes to snacking retail-ers need to be at the crest of the wave as the trend toward healthier products increases its presencerdquo

CONVENIENCE STORE VISITSBY AGE GROUP (MORNINGS)

TEENS1555+30

CAN

DY

END

C

AP R

ACK

BRE

AD

COOKIECRK R

HBCGM

MU

LTI

SNAC

K RKNUTSSALTYHANGING

CANDY

GOURMET CHIPS

MEAT SNACKSJERKY

CLEANINGPAPERPET FOOD

MEA

TSN

ACK

NU

TS amp

SE

EDS

FROZEN BEVERAGE amp SOFT SERVE HOTFOOD

BAKED GOODS

ENERGY DRINKS

MAPSFrsquoREAL ICE CREAM

SUNGLASSES

GRAB HEAT AND EAT FOOD SERVICE

CASH

REG

ISTE

R

READ

Y TO

EA

T H

OT

FOO

D

AUTOMOTIVE

OILS

DAIRY

LIG

HTE

RS

IMPU

LSE

BUY

ITEM

S

DELI COOLER ITEMS

CIGARETTES CIGARS amp OTHER

TOBACCO PRODUCTS

HANGING CANDY

HANGING CANDY

HANGING CANDY

HANGING CANDY

Contact your local Core-Mark office Ontario NW OntarioSask Manitoba Calgary Vancouver1-877-864-0285 1-800-665-7575 1-800-982-7552 1-800-242-8402 1-800-663-9963

ldquoand we do coffeerdquo

wwwcore-markcom email carcandcore-markcom

RETAIL BEVERAGE

FRESH SANDWICHES

DRINKSYOGURTENTREES

For everything you need

20 May | June 2012 CONVENIENCE amp CARWASH CANADA 20

To craft an effective marketing strategy retailers must know their customers Consumer insights enable merchants to target campaigns and maximize ROI In the past it was difficult for marketers to identify consumer preferences efficiently which led to a scattered approach to marketing with messages distributed broadly and randomly in the hope that they would stick with a sufficient number of receptive consumers to make campaigns worthwhile

However new technology developments have opened up fresh possibilities that have profound implications for both marketers and shoppers An increasingly mobile culture ndash in which millions of consumers are always connected via smart-phones and tablet devices ndash coupled with ad-vances in real-time data collection and measure-ment capabilities provide new opportunities for retailers Those who capitalize on these new op-portunities will be the winners in the proximity marketplace

A SMARtER INFRAStRuCtuRE REQuIRES SMARtER MARKEtINg PROgRAMSProximity advertising ndash the ability to reach customers within range of a particular location with targeted messages ndash is a fast-growing trend for one simple reason It works In fact an IBM study found that 72 of customers are receptive to marketing messages about products and services that are within sight of the customerrsquos location

Thatrsquos a powerful incentive for retailers and the good news is that new technology tools al-low them to reach potential customers ndash without compromising consumer privacy ndash at a price that is far more affordable than many traditional cam-paigns Today merchants can send rich media messages to consumers within range using the Bluetoothreg technology that powers customer smartphones and devices

by Alex Romanov CEO iSIGN Media

getting to know you

REACHING CUSTOMERS WITH PROXIMITY ADVERTISING

The most effective proximity marketing strate-gies combine the power of Bluetooth technol-ogy with the dynamic capabilities of digital sig-nage a proven technique offered by a mature industry that allows retailers to promote brands products and services in a more direct personal-ized way than traditional static signage By com-bining these two media tools merchants can personalize digital signage content reach con-sumers with messages on their devices that are as personal as a text and match the offer to the consumersrsquo preferences This strategy creates a whole that is greater than the sum of its parts

COMMuNICAtINg WItH CuStOMERS IN tHEIR PREFERRED MEDIuMSIn an interactive multimedia culture the winners will be advertisers who speak to consumers in their preferred language which is increasingly mobile and personalized Consumers are bombarded with messages from all sides and only those offers crafted in the same manner as consumersrsquo preferred content can cut through the clutter Proximity advertising fits the bill since it is dynamic and delivers unparalleled opportunities for interaction

Proximity marketingrsquos ability to reach consum-ers in a personal way is only the beginning It also offers virtually endless opportunities to de-liver consumer insights to the merchant in real time enabling retailers to further refine messag-ing to conform to consumer preferences And it does this in an unobtrusive way since consumers first opt-in to the messaging

For example imagine being able to send a rich media message to a potential customerrsquos handheld device when that customer is in close proximity to a retail outlet The message could be an offer for a mobile coupon that provides the customer with a discount on a product or service with the message reinforced by digi-

CONVENIENCE amp CARWASH CANADA 21

tal signage promoting the same or a related product or service Imagine having the ability to change the messaging and signage on the fly to generate greater ROI based on real-time consumer metrics

This scenario is possible right now and the technology to make it happen is as ubiquitous as a smartphone and often more affordable than traditional marketing campaigns And because itrsquos a proven way to generate ROI by leveraging mobile culture and consumer buying behavior it is the future of advertising

A WIN FOR CONSuMERS AND MERCHANtSClearly proximity advertising holds great promise for retailers looking to generate new business and garner improved returns on their advertising investments But consumers

win in this brave new marketing world too In fact they might be the biggest winners of all Thatrsquos because proximity advertising engages consumers via their preferred method of communication ndash interactive spontaneous ndash while they are already engaged in enjoyable activities on the go

By combining emerging mobile marketing techniques with mature digital signage strate-gies merchants can engage consumers directly and intimately offering greater levels of inter-activity to deliver quality content and targeted offers It enables merchants to reach tech-savvy customers on their own terms while measuring message effectiveness and adjusting offers to consumer preferences in real time This delivers a win to participants at both ends of the con-versation

AbOut tHE AutHORAlex Romanov is CEO of iSIGN Media a leading North American multiplatform advertising solutions company that utilizes Bluetooth Mobile Wi-Fi and Location-Aware technologies to deliver rich media permission-based messages to engage consumers more deeply and cost-effectively Find out more at httpisignmediacom

With just a flash in front of a reader and no PIN the Interac Flash enhanced debit card gives

customers a faster way to pay For you it means quicker lines better service and reduced

cash handling costs Interac Flash Itrsquos the Canadian way to pay now even faster

Find out more at InteracFlashca

Serve customers in a flashIntroducing Interac FlashTM

regtrade Interac the Interac logo Interac Flash Everyday Simply the armoured truck design and the Interac Flash design are trade-marks of Interac Inc Used under license The Contactless Symbol is owned by EMV Co LLC Used under license

CLIENT Interac TRIM 8125 x 10875 PUBLICATION Convenience amp Car Wash CanadaJOB IT-1356-T-CWC LIVE

DESCRIPTION FP 4C BLEED +025 INSERTION DATE Jan 2012

APPROVALSACCOUNT DIRECTOR CREATIVE DIRECTOR WRITER STUDIO MANAGER

1910 Yonge St Toronto ON T 416 484-1959

APPROVED

IT-1356-T-CWCindd 1 11-11-30 138 PM

by Sean Townsend

CONVENIENCE amp CARWASH CANADA 23

Itrsquos an all-too-familiar scenario in the convenience store and gas station retail industry a new employee comes on board goes through orientation and trainingmdashand is gone within months

When it comes to the bottom line high em-ployee turnover is a double-edged problem los-ing employees is expensive and so is replacing them With so much at stake many experts say the best way to prevent turnover is to hire the right people in the first place

Thatrsquos the goal at Pioneer Petroleums with the innovative online application system the com-pany is using to pre-qualify retail operators for its sites in Ontario and Manitoba

ldquoPioneer owns more than 700 sites from ba-sic gas stations to full-service operations with convenience stores and carwashesrdquo says John Skakie an HR consultant who has been working with Pioneer since 2006 ldquoThat allows for different levels of investment by a diverse group of retail

eMployee retention

Reliability and Relationshippre-eMployMent SCreening toolS help iMprove the bottoM line

operators who are independent contractorsrdquoSkakie says Pioneer sees an average of 200-

to-220 qualified candidates per 12-month rolling period competing for between 10-and-25 job opportunities over the same period

To apply applicants create a profile to enter their contact information and resume Then they answer a series of pre-qualification and screen-ing questions For those who are qualified the third stage is an in-person interview with Pioneer staff

The cornerstone of the pre-qualification step is the Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool avail-able through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job per-formance courtesy emotional maturity consci-entiousness trustworthiness job commitment and safety

Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool available through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job performance courtesy emotional maturity conscientiousness trustworthiness job commitment and safety

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

2012 State Conventions amp Trade ShowsCome Join Us

For more State Convention amp trade Show inFormation Go to the map at wwwwpmacom and select the state where you would like to attend or call (801) 263-9762

Convention Golf tournament and trade Show

MPMCSAMontana PetroleuM Marketers and ConvenienCe store assoCiation

Save the date June 5-7 2012

Billings Hotel amp Convention Center Billings MT

Montanabull Billings

Suncadia Lodge

Cle Elum WAJune 18-21 2012 Mark Your Calendar WOMA Convention

Washington

bullCle Elum

Idaho Petroleum Marketers amp C-Store Association

ConventionAugust 1-3 2012

Idaho

Coeur drsquoAlene bull

CCCMag12 MayJun hlf10406indd 1 4612 1221 PM

CONVENIENCE amp CARWASH CANADA 25

ldquoBy definition reliable and productive work behaviour requires a long-term commitment to the jobrdquo explains Dr Gerald Borofsky clinical psychologist and author of the ERI tool ldquoHowever additional work behaviour skills are also necessary for reliable and productive job performance In addition to assessing an applicantrsquos long-term job commit-ment the ERI assesses these work behaviour skillsrdquo

Borofsky says improving employee retention was one of his objectives in developing the tool ldquoFor a number of years we had been in the business of providing com-panies with pre-employment assessment services and consultation Customers identified a number of problems regarding the reliability and productivity of their workforce Among other things they indicated that retention was a major problem for them and that low employee reten-tion was a source of cost that directly affected their overall profits Their complaints included needing to spend too much time hiring and training new employees and not being able to spend enough time on revenue-generating activitiesrdquo

Borofsky adds that the ERI is backed by more than 15 research studies that have ldquoconsistently documented the relationship between ERI use and reduced turnover with an average reduction of 35 and an average return on investment of greater than 500rdquo

Skakiersquos results with Pioneer also suggest that the selec-tion process works ldquoThe ERI is perfect for this particular application and itrsquos what sets the process apartrdquo he says ldquoOur data from April 2011 show that wersquove had less than two per cent turnover of candidates who went through the processrdquo

Aside from helping to rule out unsuitable candidates the ERI provides options for follow up questions interview-ers can ask to make sure a promising candidate is a good fit with the organization ldquoIt helps employers make an in-formed decisionrdquo says Skakie ldquoand an informed decision is a better decisionrdquo

Skakie notes that there is a personal side to his role which occasionally includes calling applicants to ask about unclear information or coaching Pioneer staff on effective interview questions ldquoSometimes there can be issues with language or interpretation and sometimes you make a judgment call about a candidatersquos fitrdquo he says ldquoIt helps build the relation-ship between candidates and district managers because that relationship has already been nurturedrdquo

For Skakie that mix of people and process is at the heart of why the system works with Pioneerrsquos culture ldquoTheyrsquore re-ally trying to build relationships The system helps to deter-mine who will have those good relationshipsmdashwith custom-ers with management and with the brandrdquo

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

Experience more than just a clean carCall Pumps amp Pressure Invest in experience Our car wash division has over 70 years of combined experience in manufacturing service sales and ownership bringing our customers the best value for their investment

18884309359Red Deer Edmonton Calgary Brandon Grande Prairie Leduc

wwwpumpsandpressurecom

Alberta distributor for Turtle Wax products amp the Alberta and Manitoba Distributor for Rykorsquos car wash equipment and replacements parts

18884309359Red Deer middot Edmonton middot Calgary middot Leduc Grand Prairie Brandon

wwwpumpsandpressurecom

by Russ Bell

CONVENIENCE amp CARWASH CANADA 27

Managed Services Allow You to Manage Your Profitability

If you feel as if downtime is impacting your car wash revenues and you have a daily goal of maximizing your equipment uptime then perhaps effective managed services of your facility and equipment is an option worth considering

Factory-trained field technicians can address any issue occurring at any car wash even if it is a competitive piece of equipment With equipment servicing itrsquos important for a customer to be aware of the complete list of ser-vices and options from the service provider whether itrsquos in-the-bay equipment servicing with high-quality envi-ronmentally safe low cost-per-wash chemicals or cus-tomer marketing programs designed to improve wash count totals and the value of each wash

Within the bay itself a service provider can be a cus-tomerrsquos source for related car wash equipment ndash vacu-ums doors heaters air compressors lights and bay cleaning services Some companies offer ongoing ser-vice options including consultation on turnkey reloads These added benefits include help with electrical and plumbing bay modifications wall systems fiberglass or painting signs andor promotional packages doors and door controls in-floor and radiant heat In addition it is possible to look to the service provider for staff training vending and ancillary equipment installation and equip-

regulAr CAr wASh equipMent MAintenAnCe deliverS better SySteM uptiMe And helpS your bottoM line

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

CONVENIENCE amp CARWASH CANADA 29

ment removal and disposalWhen starting to address the ser-

vice requirements service technicians might rely on a detailed computerized service history This information usu-ally helps the technician address the likely problems in advance and fa-cilitate a faster on-site fix especially when a customer needs it most

there are other reasons to rely on regular service The first is the simple fact that better maintenance of your car wash equipment will deliver better system uptime and a lower potential for vehicle damage At Ryko we believe in flexible planning Whatever level of service is going to reduce your downtime and increase your uptime then thatrsquos the service agreement we want you to have On average most operations choose one of the following optionsbull A true fixed cost flat fee that en-

ables you (the customer) to budget hisher expenses on an annual basis

bull A true fixed Price Per Wash (PPW) chemical and service plan where the company shares the risk based on wash count variation

bull A time and materials plan where technicians can be called on an as- needed basis and customers are billed for actual service time and materials used

Regular monthly preventive inspection or preventative maintenance service agreements can be the most effective methods for maintaining a successful operation The standard scope of service agreements includesbull Scheduled equipment inspectionsbull Comprehensive equipment lubri-

cation programsbull Chemical level checksbull Verification of PCI compliance

supportbull Operational reviews of payment

processing systemsbull A general equipment performance

assessment

bull Product adjustments to allow for maximum wash qualityvolume

bull Completion of a multi-point per-formance checklist

bull Repairreplacement recommen-dation

Beyond the actual equipment servicing customers can also look to their service provider as a partner in the maintenance and support of accounting programs for car washes and revenue sharing opportunities

Throughout Canada there are well-staffed outlets with teams of trained service professionals consult with your equipment manufacturer for the service provider in your area

For more information on how Ryko can help the profitability of your operation through managed services please call 800284-7956 or visit Ryko at wwwrykocom

32 May | June 2012

by Josh Hart

In Through the Out Door

why ChooSing the CorreCt CArwASh door pACkAge And knowing the trendS iS iMportAnt for your buSineSS

Carwash doors are often looked

at as an aftermarket purchase

Owners spend hundreds

of thousands of dollars on

acquiring land constructing

buildings and buying the right

wash equipment but neglect

the importance of the carwash

door The reality is that if your

door is not functioning properly

your customer does not have

access to your business

34 May | June 2012

There are many factors to con-sider when deciding on the best type of carwash door for your busi-ness You should be specific on your expectations and discuss these with your distributor to ensure the proper door package for your application Although many different styles of doors have been used in car washes the most popular are polycarbonate and aluminum doors

NEW tECHNOlOgy IN DOORSMost of the newest carwash door technology hinges around corrosion-resistant products Polycarbonate doors have replaced the majority of the old steel doors during the last 10 years

Customers are looking for qual-ity product support and warranty Most of the washes today are corpo-rations or individuals with multiple sites With most washes lacking an on-site maintenance person having quality products that require little or no maintenance is becoming more important

There are many new options avail-able on hardware packages for poly-carbonate doors One of the greatest advancements is in the counterbal-ance systems It used to be that all

doors had torsion springs to balance the door The problem with springs is that top-of-the- line galvanized steel springs are only good for 100000 cycles and then likely to break To ex-tend their lifespan itrsquos important to grease the springs however this usu-ally leads to grease dripping down on the door and affecting its appearance When the spring does break it usu-ally means replacing the entire shaft line because you are unable to get the drums and bearings off to access the damaged spring

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs Even-tually the strap may break but it is a low-cost replacement and does not require replacing the entire shaft line

Hardware for carwash doors has come a long way in recent times It is important to research all of your op-tions and know what you are buying Although standard galvanized steel hardware may be fine for your detail bay within a couple of years it will be completely rusted in a carwash For your carwash bay make sure you look at options such as plastic or stainless steel items including hinges shafts bearings and bearing plates as well as e-coat corrosion resistant drums

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs

YOU DO HAVE A CHOICE

INDUSTRY UPDATE

What are car wash owners saying about the Washworld RazorldquoWe bought the Razors mostly because they have the

latest technologyThe Virtual Attendant is a huge advantage because

you donrsquot have to baby-sit the machines Our

customers have thanked us for putting them in our

washrdquo

Greg ThompsonMass Avenue Car Wash

ldquoThe machine is awesome the people and service are

second to NOBODY The Razor is an excellent piece of

equipmentrdquo

Scott FordSoapy Sadies Car Wash

Why the rave reviews for Razor Itrsquos the

features that come standard with Razor

that make the difference

bullVirtual Attendantregndash eliminates need to be on site

to reset the wash

bull Smooth radial arch motion

bull FlexPassreg system ndash One pass top amp side application

of anything that can go through arch increases

thru-put

bull VS2regndash Vehicle Sizing System a clean treadle free

design

bull Triplepass technology for optimal front amp rear

cleaning

bull Belt drive technology eliminates need for tires amp

inner tubes

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficultMaybe but the good news is that we arenrsquot going to stop making one system only to re-introduce it laterYoursquoll always have a choice and thatrsquos a good thingGive Washtech a call and we can help you make the right choice

Exceptional service premium parts and world class carwash equipment

Contact us today 403 243-1312 wwwwashtechca

YOU DO HAVE A CHOICE

For more than 15 years Blendco has been demonstrating the convenience and cost effectiveness of powder to liquid formulations with the patented SuperSatreg

Custom Detergent System SuperSat detergents have proven formulations for cleaning power fragrance and color This system makes a full range of detergents continuously and automatically at your wash No other system can compare to SuperSat the powder system standard Try it today to see why it is the best

36 May | June 2012

rollers with stainless steel stems with plastic wheels and all stainless steel bolts nuts and hinge screws Another option not well known in the industry is plastic track Plastic track offers you the corrosion resistance of stainless steel at a greatly reduced rate Plas-tic hardware also offers the benefit of less ice buildup as plastic is not as great a conductor of cold as steel is

tECHNOlOgy IN OPERAtORSThe introduction of the direct drive operators is another major improvement The first openers used in the carwash market were electric jackshaft openers but the problem as we all know now is that these did not hold up in tough car wash conditions This led to the introduction of the pneumatic jackshaft opener This opener performs and lasts well in the carwash environment but is still susceptible to problems with cables coming off the drums The latest opener the direct drive pneumatic opener can withstand the elements of the car wash environment and is guaranteed not to allow the cables to come off the drums

Using a direct drive operator is also another key element in battling ice problems in cold weather areas If ice builds up in the track a direct drive operator (one that attaches directly to the door) is more powerful than a jackshaft style (one that turns the shaft to operate the door) and in most cas-es can push through the ice Further-more in extreme scenarios where ice buildup does not allow the door to

close all the way a direct drive opener will stop with the door and keep ten-sion on the cables where a jackshaft opener will continue to turn the shaft even though the door did not go the full travel which can result in the cables coming off the drums

The key to choosing a successful door package is paying attention to the details and choosing the correct

options based on your specific appli-cation Remember the enter door is the first thing the customer sees be-fore entering the wash and the exit door is the last thing they see before leaving the wash The doors signify the entire facility If the doors look good and run smooth the customer leaves with that impression of the en-tire wash experience

the enter door is the first thing the customer sees before entering the wash and the exit door is the last thing they see before leaving the wash

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 7: CCW Magazine: May / June 2012

TM

DISPOSABLETobacco MentholVanilla

SmokeHD reg

HIGH DEFINITION SMOKING

ELECTRONIC CIGARETTES SmokeHD

3 GREAT MONEY $$$ MAKING $$$ PRODUCTS

STOCK THESE ITEMS TODAY

DELUXESTARTER KITS

SmokeHD reg

-Huge Profits-Small Start-Up Costs-Exciting New Item Advertised on TV-Endorsed amp Used by Popular Celebrities-Residual Income Selling Cartomizer Refills-We Send Customers to You-Your Customers Send You Referrals-FREE Promotional Items for Your Store-FREE Dealer Listing on our Website

- Equivalent to 9 packs of Cigarettes- 2-piece design with Rechargeable Battery- Lifetime Warranty- 3 Popular Kit Flavors Full Robust amp Menthol- 8 Cartomizer Flavors Full Tobacco Robust Tobacco Menthol Apple Cherry Chocolate Coffee Vanilla

- Americarsquos FAVorite Disposable Electronic Cigarettes- 3 High Demand Flavors Tobacco Menthol Vanilla- 400+ Puffs- Set your own Price- FAV = Profits

- Popular CORONA Size- 1500+ Puffs- Equivalent to 35 Cigars- Realistic Ash Tip- Soft Plastic Mouthpiece- Great Cigar Flavor

SmokeHD regWHY CHOOSE

Distributors amp Retailers WantedwwwHDSmokecom

Toll Free 1-855-HD-SMOKE or 1-855-437-6653Fax 647-547-8176Email saleshdsmokecomWeb wwwHDSmokecom

Tel 416-746-4700

ORDER TODAY

8 March | April 2012

Hot TopiceleCtroniC CigAretteS Are MAking their wAy into CAnAdiAn C-StoreS

CONVENIENCE amp CARWASH CANADA 9

Whether customers are looking to cut back on a bad habitor enjoy the occasional puff without the second hand smoke electronic cigarettes are being touted as an alternative to traditional tobacco smoking With all the look feel flavour and physical sensation of inhaled tobacco smoke minus the chemicals these products are making their way into Canadian C-stores

ldquoThis new category has seen tremendous growth over the past year And most of that growth for Smoke NV has come directly from the C-store marketrdquo says Shanu Mohamedali managing director of Smoke NV Inc ldquoThe C-store market is ideal for our products because it allows regular custom-ers to easily find the Smoke NV items they want while also catching the attention of new customers who are ready to make an affordable healthier impulse purchaserdquo

Smoke NV currently offers retailers Disposable Electronic Vaporizers (available in both Canadian and Menthol fla-vours) a brand new line of Disposable e-Cigars a new ldquoEx-press Kitrdquo that includes a rechargeable battery USB charger

and three cartridges as well as Smoke NV replacement car-tridges available in seven different flavours including (in or-der of popularity) Canadian Menthol Peach Coffee Apple Chocolate and American

ldquoFirst and most importantly our products contain no nico-tine which is why we prefer to refer to them as vaporizers rather than e-Cigarettesrdquo explains Mohamedali ldquoSmoke NV proprietary liquid ingredients are 100 per cent food grade Unlike many of our competitors we do not use toxic glues in the manufacturing of our products Instead we employ a screw-based attachment system that results in a much safer product for the customer We also employ some of the most diligent and sanitary product tests currently found in the market todayrdquo

Along with disposable options retailers can offer custom-ers rechargeable items and their complementary add-ons Jasper and Jasper which offers Impulse a fully-charged disposable option also host two types of rechargeable products The main one is the Revive featuring two lithium-

ion batteries three cartomisers (refills) USB mains adaptor and a carrier case The Xplorer is essentially the same product with one lithium-ion battery two refills USB and a carrier case

ldquoWhatrsquos unique about our products is that they do not use the standard lsquoheating rodrsquo other companies userdquo says George Muzaic of Jasper and Jasper Canada Inc ldquoWe use a sophis-ticated heating nano fabric which de-livers consistent vapour output as well as no overheating In addition we are the only company to offer a soft-tip dis-posable product which we had rede-signed in Europe All other companies use hard metal casing The material we use and have sourced through our research and development gives the consumer a realistic alternative than the traditional tobacco products re-ducing weight soft feel on the lips and consistent vapour on every inhalationrdquo

ldquoThere are several benefits to retail-ers carrying e-cigs Most importantly the e-cig is in high demand and if theyrsquore not offering one they are miss-ing out on a great opportunity They may even be losing out on other sales as a resultrdquo explains Andreas Voulis of HDSmoke ldquoSecond the products typi-cally offer a great margin and with the residual sales created by replacement cartomizers e-cigs are an essential item for the C-storersquos product mixrdquo

He points to the companyrsquos line of various starter kits replacement car-tomizers which are available in eight flavours and two colours along with rechargeable batteries and carrying cases in various colours which allows clients to customize and personalize their own HDsmoke

uP FRONtEven though electronic cigarettes are not tobacco products retailers may still worry about legislation preventing them from marketing the items

ldquoElectronic cigarettes are not con-sidered a tobacco product and as such are not bound by tobacco legislationrdquo explains Voulis ldquoHowever similar to tobacco products we advise all our

ELECTRONIC CIGARETTESmokeHD reg

retailers dealers and distributors that the sale of these items is limited to in-dividuals of legal smoking agerdquo

ldquoDue to lack of proper knowledge of the subject we have had instances of individual inspectorates expressing concern about the technologyrdquo adds Mohamedali ldquoSmoke NV has always responded to these situations from a point of education and has worked closely with the different levels of government to reduce disinformation about our product and intentions as well as help them anticipate the mar-ket and establish a set of standards We occasionally encounter concern over the last position that Health Can-ada published regarding lsquoe-cigarettesrsquo however this position is only applica-ble to products that contain nicotine Smoke NV fully supports this position and we expect that Health Canada will soon be putting some form of industry regulation in placerdquo

As electronic cigarettes are not con-sidered to be tobacco products they can be openly displayed in C-stores and donrsquot have to be kept hidden be-hind sealed and covered cabinets

Smoke NV works closely with distrib-utors and retailers to design effective POS materials Their current offering includes product floor and counter stands acrylic displays posters bro-chures and window clings

ldquoWe are always working to develop effective POS materials and encour-age feedback from buyers and POP designersrdquo says Mohamedali

Voulis of HDSmoke states C-store retailers can even contact the compa-ny for a free sample along with POS material so they can better understand how the product looks feels and the benefits for their customers

ldquoIt is probably safe to say that tra-ditional tobacco cigarettes will never be completely replaced by electronic cigarettes but we are seeing a huge shift of traditional smokers moving to-ward this technology and accepting its many advantagesrdquo

Andreas Voulis of HDSmoke points to the companyrsquos line of various starter kits replacement cartomizers which are available in eight flavours and two colours along with rechargeable batteries and carrying cases in various colours which allows clients to customize and personalize their own HDsmoke

CONVENIENCE amp CARWASH CANADA 11

CONVENIENCE amp CARWASH CANADA 13

Prep

ared

Per

form

anceAS ConvenienCe retAil SeeS

trAditionAl MArketS like tobACCo SAleS Shrink they Are turning to toolS like prepAred food progrAMS for An edge in An inCreASingly CoMpetitive buSineSS SCene

The times they are a changinrsquo Certainly Canadarsquos C-stores are finding that the traditional product assortment of 15 years ago is less interesting to customers today As our world speeds up C-stores have found opportunity in helping us meet the challenges of modern-day time compression

This is where prepared foods have entered into the equation Every day 10 million Canadi-ans walk through the front doors of a C-store This represents 10 million opportunities to ad-dress their needs and make a positive differ-ence with products and services that now in-clude bench-made sandwiches and burgers soups and even Pad Thai As tobacco sales have waned operators have come forward with foodservice that is making the neighbourhood quick service shop about so much more than a place to pick up the newspaper and a pack of Players Lights

When it comes to prepared foods the most common choices for consumers at convenience stores (in descending order) are deli meat sandwiches chicken dishes burgers hot dogs breakfast sandwiches French fries and pizza (The NPD Grouprsquos CREST service) Quick grab (snack) items remain the most popular items for consumers far surpassing the top prepared food item deli meat sandwiches

CANDY END

CAP RACK

BREAD

COOKIECRK R

HBC

GM

MULTI

SNACK RK

NUTS

SALTY

HANGING

CANDY

GOURMET CHIPS

MEAT SNACKSJE

RKY

CLEANING

PAPER

PET FOOD

MEAT

SNACK

NUTS amp

SEEDS

FROZEN BEVERAGE

amp SOFT SERVE

HOTFOOD

BAKED

GOODS

ENERGY

DRINKS MAPSFrsquoREAL

ICE CREAM

SUNGLASSES

GRAB HEAT AND

EAT FOOD SERVICE

CASH

REGISTERAUTOMOTIVE

OILS

DAIRY

LIGHTERS

IMPULSE

BUY ITEMS

DELI COOLER

ITEMS

CIGARETTES CIGARS amp OTHER

TOBACCO PRODUCTS

HANGING

CANDY

HANGING

CANDY

HANGING

CANDY

HANGING

CANDY

COFFEE

RETAIL

BEVERAGE

FRESH SANDWICHES

DRINKSYOGURT

ENTREES

Contact your local Core-Mark office Ontario NW OntarioSask Manitoba Calgary Vancouver1-877-864-0285 1-800-665-7575 1-800-982-7552 1-800-242-8402 1-800-663-9963

READY TO EAT HOT

FOOD

Fresh sandwiches and pizzas too

wwwcore-markcom email carcandcore-markcom

For everything you need

14 March | April 2012

CONVENIENCE amp CARWASH CANADA 15

ldquoThe question for convenience store opera-tors is whether they can compete in catego-ries that are already served by QSR operators and offer comparable quality to consumersrdquo comments NPD Group Industry Special-ist Joel Gregoire ldquoAlso can they make the needed operational adjustments that would be required while maintaining their margins Perhaps more fundamentally are convenience store operators willing to invest in a communi-cations strategy to inform consumers of their

prepared options given that consumption behaviour in these venues is geared more to-wards traditional snack foodsrdquo

When looking specifically at frozen dinners daypart matters says Gregoire pointing to The NPD Grouprsquos National Eating Trends service which tracks food and beverage consump-tion across nearly all categories and venues ldquoYoung adults 18-34 are more likely to eat their frozen dinners at lunch likely because of the convenience the category offers and the fact that they are more likely to be lsquoon-the-gorsquo (ie at work) Consumers 65+ skew much more heavily to dinner indicating that this format is less likely to be an on-the-go option and rather an in-home dinner solution that requires little preparation (and cleanup) for this age group Perfect for someone who is single Position-ing frozen meals as an on-the-go solution for younger consumers in the middle of the day may prove a better fit for the C-store chan-

nel With this in mind if C-stores do offer frozen meals to be eaten on premise they should look to create a friendly environment thatrsquos conducive to heating and eatingrdquo

This friendly environment is one that is the re-sult of a lot of adaptation For example as drug chains move more fully into the convenience sector C-stores find themselves offering less grocery less frozen and more hot foods and snacks as they seek to meet the challenge of competition head on

ldquoAs competition increases C-stores must reinvent themselves to become something much more than a place for a late night quart of milkrdquo says Chuck Arcand corporate director of Canadian marketing with Core-Mark a go-to company that is a key distributor and store service provider to the countryrsquos convenience sector

Arcand reports Core-Mark has been offering products to fill in the foodservice gap at C-stores For example they offer Richmond Valley frozen entrees that can be heated in-store or at the office and a pizza program that can be sold hot by the slice by the pie or refrigerated for take nrsquo bake ldquoThese pizzas are great for stores close to schoolsrdquo he says Core-Mark also of-fers a Campbellrsquos soup program complete with kettle as well as a new George Pepper soup line There is also a roller grill offering break-fast burritos and other items a pastry assort-ment that includes frozen product (six varieties of doughnuts) that is on a par with anything in the market More Core Mark offers a sandwich program that features 15-to-20 varieties of fresh and atmospherically modified (CO2) selections

ldquoAt Core-Mark we are really a partner in cre-ating in-store profit centres and helping reduce overhead We can also reduce the need to hold

Karen Weldman vice president of new business development says C-stores need only 480 square feet and about $150000 to invest to get into a full day part foodservice business that consists of a Country Style premium coffee program and fresh-made Mr SUB sandwich offer

16 May | June 2012

large amounts of inventory thanks to our close supportrdquo

C e r t a i n l y close support is essential when offering food programs that require re-frigerated or m e r c h a n d i z e s u p e r v i s i o n like monitoring turns and shelf placement This is where compa-nies like Core-Mark and others such as National DSD Group a national direct-to-store leader with more than 200 vehicles ser-vicing the coun-

try come into playldquoOur people are in stores on a scheduled basis to ser-

vice sandwiches and other snack sections throughout the operationrdquo says National DSDrsquos Henry Arsenault who re-ports that the company offers multi-temperature trucks an attribute that creates something like a snack foods warehouse on wheels It also means consistent restock-ing a major factor in customer needs ldquoWhen C-store customers come in looking for a particular snacksand-wich itrsquos important to have the right product on hand This represents the convenience that keeps people coming back to your storerdquo he says

When it comes to coffee and fresh sandwiches the MTY Group has a lot to offer the industry Last year the group purchased Mr Sub and along with their Country Style brand is now rolling out a program to C-stores that will see operators able to offer both brands to their cus-tomers

According to Karen Weldman vice president of new business development express division at MTY the launch of Country Style and Mr Sub Express programs represents a fresh solution for C-stores and gas bars look-ing to get into foodservice ldquoMr Sub was established in Canada in 1958 and is a well known and highly respected brand The same is true for Country Style Together the

brands offer an exciting alternative for customers who see both marquees as high value and high quality play-ers in foodservicerdquo she says remarking that C-stores need only 480 square feet and about $150000 to invest to get into a full day part foodservice business that con-sists of a Country Style premium coffee program and fresh-made Mr Sub sandwich offer

ldquoConvenience retailing is undergoing an evolutionrdquo she says ldquoStores are now more customer targeted and more service focused than ever A foodservice offer-ing is all part of the contemporary face of Canadarsquos C-stores Without the edge that prepared food items deliver stores will find it increasingly harder to com-peterdquo she says

Indeed once upon a time the question was ndash lsquoGot milkrsquo Today business complexity and customer needs have C-store operators partnering with brands from AampW to Chester Fried Chicken Now the question to a customer who comes in for a loaf of bread and a box of breakfast cereal might well be ndash lsquoWill you have fries with thatrsquo

Certainly taste and convenience rule when it comes to snacks Now public attitudes are beginning to shift toward a greater demand for good-for-you quick bites The upshot is that manufacturers are coming forward with new product innovation to fill the void Retailers as well have seen the light and are looking more closely at making their real estate available to healthy snack alternatives The public is the beneficiary and the sector is on a growth curve as a result

When looking at the overall Canadian snacking environment consumers indicate that health is more important to them in the morn-ing than at any other time of day In fact according to The NPD Grouprsquos SnackTrack service which tracks over-all consumption and motivations for a cross-section of snack food catego-ries health is identified as the main reason for choosing snack foods ten per cent of the time in the morning compared to six per cent when look-ing across the entire day While taste still rules as the main consideration when making a snack food selection Canadians are more likely to want to start the day off right in the morning

Does this translate into the foods purchased from convenience stores in the morning To some extent yes According to the NPD Grouprsquos

heAlthy ChoiCeS

Guilt free snack alternatives are coming into their own as C-store customers seek out more healthful options

CONVENIENCE amp CARWASH CANADA 17

CREST service which tracks con-sumption across the foodservice industry juice muffins snack bars (which include cereal energy and granola bars) milk and bagels are all more likely to be purchased in the morning At the same time car-bonated soft drinks rank third of all foods and beverages purchased in the morning at convenience stores (behind coffee and juice) so health is certainly not the only consider-ation Additionally only two per cent of snack foods purchased at a conve-nient store in the morning had health identified as being the main driver behind the selection well under the ten per cent listed for all purchase venues in the same daypart

According to NPD Group Indus-try Specialist Joel Gregoire de-mographics are an additional chal-lenge Teens and young adults are more likely to get their foods and beverages from convenience stores For instance Teens 13-17 account for 15 per cent of all traffic at con-venience stores compared to seven per cent for all commercial food-service venues combined Healthrsquos importance however increases with age For example teens indi-cate that health is the main reason for choosing a snack food three per cent of the time compared to nine

18 May | June 2012

per cent for adults 55+ Convenience stores may see healthy offerings as a way to help drive traffic among older adults but the re-ality is that teens are the sweet spot for con-venience stores and one has to consider the potential incremental lift that healthy options would give convenience stores as consumers generally donrsquot see the this venue as a source for nutritious options

ldquoWhen teens visit a convenience store they are most likely to do so for a snack in the after-noon or the evening (73 per cent of their vis-its) whereas adults 55+ who tend to be more concerned with health are more likely to visit a convenience store in the morning (over 30 per cent of their visits) compared to teens (15 per cent of their visits)rdquo says Gregoire noting that the PM snack is still the most popular daypart for adults 55+ at over 45 per cent

Here Gregoire says a health positioning for convenience stores would likely have the greatest resonance in the morning among older consumers However he suggests one must remember not to get away from the core reasons why people snack which are taste and convenience

Indeed this is behind the success of General Mills Nature Valley and Fibre 1 snack bars Ac-cording to National Sales Manager Ted Sadin-sky the Sweet nrsquo Salty range of Nature Valley bars are the countryrsquos leader because they have addressed taste health and convenience He reports that General Mills offers four core products within their Granola line (NV Sweet nrsquo Salty NV Trail Mix NV Crunchy and Fibre 1)

ldquoThese bars work in all day parts they work well as promos and are a good add on to cof-fee and beverage salesrdquo he says noting that secondary placement is best by the coffee and hot beverage station ldquoThese snack bars are alternatives to the standard range of choco-late bars and other confectionary products To generate strong sales retailers need to make them visible in places where buying decisions are maderdquo

As well Sadinsky points out that the healthy snack bars are a solid profit source for retailers and driving incremental sales is highly benefi-cial to the bottom line ldquoThis is where in-store merchandizing comes into play Let customers know you have them and maximize the oppor-tunity by pairing them with other products to increase till ringrdquo he says commenting further

that like chocolate bars healthy snacks fall to impulse buying decisions and operators need to make that decision as easy as possible

With people seemingly more concerned about health and food it comes as not surprise that the healthy snacking product range is ex-panding well beyond granola bars

ldquoAs c-store operators see drug chains mov-ing into territory once occupied by conve-nience retailers they have been stepping up the product assortment and servicesrdquo says Chuck Arcand Corporate Director of Cana-dian Marketing Core-Mark a North American leader in marketing distribution and logistical support to the trade with a strong presence from Vancouver Island to Ottawa

Core-Mark is a broad line supplier and dis-tributor that can offer everything from pack-aged sandwiches to confectionary to chips to pizza and breakfast items to donuts and every-thing in between ldquoOur idea is really to increase profit per linear foot We do this through things like vendor consolidation a program where we reduce inventory and decrease interrup-tions from sales peoplerdquo he says noting that a typical store might see 43 direct store delivery staff ldquoWe can reduce this to just seven people a store has to deal withrdquo

What are his teams telling him about snacks in c-store ldquoHigh protein is big and we are see-ing strong sales of bulk jerky Manufacturers have reduced the sodium in their products to make them more attractive to health conscious consumers Gluten free chips like Covered Bridge brand are also selling well as society discovers a growing percentage of the popu-lation is negatively impacted by wheat prod-ucts We are also obtaining a lot of market data from the US a market that is farther ahead in terms of healthy snack consumer acceptance This data can give Canadian retailers a real leg up as trends move forwardrdquo he says pointing out that their teams have taken what they have learned and use this to build more eye-catch-ing displays and get the right products in store

ldquoWe are seeking to build the market to ag-ing and female customer bases that have been a bit slow in c-storerdquo he says concluding that while Canadian consumers are still thinking tra-ditional fare when it comes to snacking retail-ers need to be at the crest of the wave as the trend toward healthier products increases its presencerdquo

CONVENIENCE STORE VISITSBY AGE GROUP (MORNINGS)

TEENS1555+30

CAN

DY

END

C

AP R

ACK

BRE

AD

COOKIECRK R

HBCGM

MU

LTI

SNAC

K RKNUTSSALTYHANGING

CANDY

GOURMET CHIPS

MEAT SNACKSJERKY

CLEANINGPAPERPET FOOD

MEA

TSN

ACK

NU

TS amp

SE

EDS

FROZEN BEVERAGE amp SOFT SERVE HOTFOOD

BAKED GOODS

ENERGY DRINKS

MAPSFrsquoREAL ICE CREAM

SUNGLASSES

GRAB HEAT AND EAT FOOD SERVICE

CASH

REG

ISTE

R

READ

Y TO

EA

T H

OT

FOO

D

AUTOMOTIVE

OILS

DAIRY

LIG

HTE

RS

IMPU

LSE

BUY

ITEM

S

DELI COOLER ITEMS

CIGARETTES CIGARS amp OTHER

TOBACCO PRODUCTS

HANGING CANDY

HANGING CANDY

HANGING CANDY

HANGING CANDY

Contact your local Core-Mark office Ontario NW OntarioSask Manitoba Calgary Vancouver1-877-864-0285 1-800-665-7575 1-800-982-7552 1-800-242-8402 1-800-663-9963

ldquoand we do coffeerdquo

wwwcore-markcom email carcandcore-markcom

RETAIL BEVERAGE

FRESH SANDWICHES

DRINKSYOGURTENTREES

For everything you need

20 May | June 2012 CONVENIENCE amp CARWASH CANADA 20

To craft an effective marketing strategy retailers must know their customers Consumer insights enable merchants to target campaigns and maximize ROI In the past it was difficult for marketers to identify consumer preferences efficiently which led to a scattered approach to marketing with messages distributed broadly and randomly in the hope that they would stick with a sufficient number of receptive consumers to make campaigns worthwhile

However new technology developments have opened up fresh possibilities that have profound implications for both marketers and shoppers An increasingly mobile culture ndash in which millions of consumers are always connected via smart-phones and tablet devices ndash coupled with ad-vances in real-time data collection and measure-ment capabilities provide new opportunities for retailers Those who capitalize on these new op-portunities will be the winners in the proximity marketplace

A SMARtER INFRAStRuCtuRE REQuIRES SMARtER MARKEtINg PROgRAMSProximity advertising ndash the ability to reach customers within range of a particular location with targeted messages ndash is a fast-growing trend for one simple reason It works In fact an IBM study found that 72 of customers are receptive to marketing messages about products and services that are within sight of the customerrsquos location

Thatrsquos a powerful incentive for retailers and the good news is that new technology tools al-low them to reach potential customers ndash without compromising consumer privacy ndash at a price that is far more affordable than many traditional cam-paigns Today merchants can send rich media messages to consumers within range using the Bluetoothreg technology that powers customer smartphones and devices

by Alex Romanov CEO iSIGN Media

getting to know you

REACHING CUSTOMERS WITH PROXIMITY ADVERTISING

The most effective proximity marketing strate-gies combine the power of Bluetooth technol-ogy with the dynamic capabilities of digital sig-nage a proven technique offered by a mature industry that allows retailers to promote brands products and services in a more direct personal-ized way than traditional static signage By com-bining these two media tools merchants can personalize digital signage content reach con-sumers with messages on their devices that are as personal as a text and match the offer to the consumersrsquo preferences This strategy creates a whole that is greater than the sum of its parts

COMMuNICAtINg WItH CuStOMERS IN tHEIR PREFERRED MEDIuMSIn an interactive multimedia culture the winners will be advertisers who speak to consumers in their preferred language which is increasingly mobile and personalized Consumers are bombarded with messages from all sides and only those offers crafted in the same manner as consumersrsquo preferred content can cut through the clutter Proximity advertising fits the bill since it is dynamic and delivers unparalleled opportunities for interaction

Proximity marketingrsquos ability to reach consum-ers in a personal way is only the beginning It also offers virtually endless opportunities to de-liver consumer insights to the merchant in real time enabling retailers to further refine messag-ing to conform to consumer preferences And it does this in an unobtrusive way since consumers first opt-in to the messaging

For example imagine being able to send a rich media message to a potential customerrsquos handheld device when that customer is in close proximity to a retail outlet The message could be an offer for a mobile coupon that provides the customer with a discount on a product or service with the message reinforced by digi-

CONVENIENCE amp CARWASH CANADA 21

tal signage promoting the same or a related product or service Imagine having the ability to change the messaging and signage on the fly to generate greater ROI based on real-time consumer metrics

This scenario is possible right now and the technology to make it happen is as ubiquitous as a smartphone and often more affordable than traditional marketing campaigns And because itrsquos a proven way to generate ROI by leveraging mobile culture and consumer buying behavior it is the future of advertising

A WIN FOR CONSuMERS AND MERCHANtSClearly proximity advertising holds great promise for retailers looking to generate new business and garner improved returns on their advertising investments But consumers

win in this brave new marketing world too In fact they might be the biggest winners of all Thatrsquos because proximity advertising engages consumers via their preferred method of communication ndash interactive spontaneous ndash while they are already engaged in enjoyable activities on the go

By combining emerging mobile marketing techniques with mature digital signage strate-gies merchants can engage consumers directly and intimately offering greater levels of inter-activity to deliver quality content and targeted offers It enables merchants to reach tech-savvy customers on their own terms while measuring message effectiveness and adjusting offers to consumer preferences in real time This delivers a win to participants at both ends of the con-versation

AbOut tHE AutHORAlex Romanov is CEO of iSIGN Media a leading North American multiplatform advertising solutions company that utilizes Bluetooth Mobile Wi-Fi and Location-Aware technologies to deliver rich media permission-based messages to engage consumers more deeply and cost-effectively Find out more at httpisignmediacom

With just a flash in front of a reader and no PIN the Interac Flash enhanced debit card gives

customers a faster way to pay For you it means quicker lines better service and reduced

cash handling costs Interac Flash Itrsquos the Canadian way to pay now even faster

Find out more at InteracFlashca

Serve customers in a flashIntroducing Interac FlashTM

regtrade Interac the Interac logo Interac Flash Everyday Simply the armoured truck design and the Interac Flash design are trade-marks of Interac Inc Used under license The Contactless Symbol is owned by EMV Co LLC Used under license

CLIENT Interac TRIM 8125 x 10875 PUBLICATION Convenience amp Car Wash CanadaJOB IT-1356-T-CWC LIVE

DESCRIPTION FP 4C BLEED +025 INSERTION DATE Jan 2012

APPROVALSACCOUNT DIRECTOR CREATIVE DIRECTOR WRITER STUDIO MANAGER

1910 Yonge St Toronto ON T 416 484-1959

APPROVED

IT-1356-T-CWCindd 1 11-11-30 138 PM

by Sean Townsend

CONVENIENCE amp CARWASH CANADA 23

Itrsquos an all-too-familiar scenario in the convenience store and gas station retail industry a new employee comes on board goes through orientation and trainingmdashand is gone within months

When it comes to the bottom line high em-ployee turnover is a double-edged problem los-ing employees is expensive and so is replacing them With so much at stake many experts say the best way to prevent turnover is to hire the right people in the first place

Thatrsquos the goal at Pioneer Petroleums with the innovative online application system the com-pany is using to pre-qualify retail operators for its sites in Ontario and Manitoba

ldquoPioneer owns more than 700 sites from ba-sic gas stations to full-service operations with convenience stores and carwashesrdquo says John Skakie an HR consultant who has been working with Pioneer since 2006 ldquoThat allows for different levels of investment by a diverse group of retail

eMployee retention

Reliability and Relationshippre-eMployMent SCreening toolS help iMprove the bottoM line

operators who are independent contractorsrdquoSkakie says Pioneer sees an average of 200-

to-220 qualified candidates per 12-month rolling period competing for between 10-and-25 job opportunities over the same period

To apply applicants create a profile to enter their contact information and resume Then they answer a series of pre-qualification and screen-ing questions For those who are qualified the third stage is an in-person interview with Pioneer staff

The cornerstone of the pre-qualification step is the Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool avail-able through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job per-formance courtesy emotional maturity consci-entiousness trustworthiness job commitment and safety

Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool available through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job performance courtesy emotional maturity conscientiousness trustworthiness job commitment and safety

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

2012 State Conventions amp Trade ShowsCome Join Us

For more State Convention amp trade Show inFormation Go to the map at wwwwpmacom and select the state where you would like to attend or call (801) 263-9762

Convention Golf tournament and trade Show

MPMCSAMontana PetroleuM Marketers and ConvenienCe store assoCiation

Save the date June 5-7 2012

Billings Hotel amp Convention Center Billings MT

Montanabull Billings

Suncadia Lodge

Cle Elum WAJune 18-21 2012 Mark Your Calendar WOMA Convention

Washington

bullCle Elum

Idaho Petroleum Marketers amp C-Store Association

ConventionAugust 1-3 2012

Idaho

Coeur drsquoAlene bull

CCCMag12 MayJun hlf10406indd 1 4612 1221 PM

CONVENIENCE amp CARWASH CANADA 25

ldquoBy definition reliable and productive work behaviour requires a long-term commitment to the jobrdquo explains Dr Gerald Borofsky clinical psychologist and author of the ERI tool ldquoHowever additional work behaviour skills are also necessary for reliable and productive job performance In addition to assessing an applicantrsquos long-term job commit-ment the ERI assesses these work behaviour skillsrdquo

Borofsky says improving employee retention was one of his objectives in developing the tool ldquoFor a number of years we had been in the business of providing com-panies with pre-employment assessment services and consultation Customers identified a number of problems regarding the reliability and productivity of their workforce Among other things they indicated that retention was a major problem for them and that low employee reten-tion was a source of cost that directly affected their overall profits Their complaints included needing to spend too much time hiring and training new employees and not being able to spend enough time on revenue-generating activitiesrdquo

Borofsky adds that the ERI is backed by more than 15 research studies that have ldquoconsistently documented the relationship between ERI use and reduced turnover with an average reduction of 35 and an average return on investment of greater than 500rdquo

Skakiersquos results with Pioneer also suggest that the selec-tion process works ldquoThe ERI is perfect for this particular application and itrsquos what sets the process apartrdquo he says ldquoOur data from April 2011 show that wersquove had less than two per cent turnover of candidates who went through the processrdquo

Aside from helping to rule out unsuitable candidates the ERI provides options for follow up questions interview-ers can ask to make sure a promising candidate is a good fit with the organization ldquoIt helps employers make an in-formed decisionrdquo says Skakie ldquoand an informed decision is a better decisionrdquo

Skakie notes that there is a personal side to his role which occasionally includes calling applicants to ask about unclear information or coaching Pioneer staff on effective interview questions ldquoSometimes there can be issues with language or interpretation and sometimes you make a judgment call about a candidatersquos fitrdquo he says ldquoIt helps build the relation-ship between candidates and district managers because that relationship has already been nurturedrdquo

For Skakie that mix of people and process is at the heart of why the system works with Pioneerrsquos culture ldquoTheyrsquore re-ally trying to build relationships The system helps to deter-mine who will have those good relationshipsmdashwith custom-ers with management and with the brandrdquo

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

Experience more than just a clean carCall Pumps amp Pressure Invest in experience Our car wash division has over 70 years of combined experience in manufacturing service sales and ownership bringing our customers the best value for their investment

18884309359Red Deer Edmonton Calgary Brandon Grande Prairie Leduc

wwwpumpsandpressurecom

Alberta distributor for Turtle Wax products amp the Alberta and Manitoba Distributor for Rykorsquos car wash equipment and replacements parts

18884309359Red Deer middot Edmonton middot Calgary middot Leduc Grand Prairie Brandon

wwwpumpsandpressurecom

by Russ Bell

CONVENIENCE amp CARWASH CANADA 27

Managed Services Allow You to Manage Your Profitability

If you feel as if downtime is impacting your car wash revenues and you have a daily goal of maximizing your equipment uptime then perhaps effective managed services of your facility and equipment is an option worth considering

Factory-trained field technicians can address any issue occurring at any car wash even if it is a competitive piece of equipment With equipment servicing itrsquos important for a customer to be aware of the complete list of ser-vices and options from the service provider whether itrsquos in-the-bay equipment servicing with high-quality envi-ronmentally safe low cost-per-wash chemicals or cus-tomer marketing programs designed to improve wash count totals and the value of each wash

Within the bay itself a service provider can be a cus-tomerrsquos source for related car wash equipment ndash vacu-ums doors heaters air compressors lights and bay cleaning services Some companies offer ongoing ser-vice options including consultation on turnkey reloads These added benefits include help with electrical and plumbing bay modifications wall systems fiberglass or painting signs andor promotional packages doors and door controls in-floor and radiant heat In addition it is possible to look to the service provider for staff training vending and ancillary equipment installation and equip-

regulAr CAr wASh equipMent MAintenAnCe deliverS better SySteM uptiMe And helpS your bottoM line

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

CONVENIENCE amp CARWASH CANADA 29

ment removal and disposalWhen starting to address the ser-

vice requirements service technicians might rely on a detailed computerized service history This information usu-ally helps the technician address the likely problems in advance and fa-cilitate a faster on-site fix especially when a customer needs it most

there are other reasons to rely on regular service The first is the simple fact that better maintenance of your car wash equipment will deliver better system uptime and a lower potential for vehicle damage At Ryko we believe in flexible planning Whatever level of service is going to reduce your downtime and increase your uptime then thatrsquos the service agreement we want you to have On average most operations choose one of the following optionsbull A true fixed cost flat fee that en-

ables you (the customer) to budget hisher expenses on an annual basis

bull A true fixed Price Per Wash (PPW) chemical and service plan where the company shares the risk based on wash count variation

bull A time and materials plan where technicians can be called on an as- needed basis and customers are billed for actual service time and materials used

Regular monthly preventive inspection or preventative maintenance service agreements can be the most effective methods for maintaining a successful operation The standard scope of service agreements includesbull Scheduled equipment inspectionsbull Comprehensive equipment lubri-

cation programsbull Chemical level checksbull Verification of PCI compliance

supportbull Operational reviews of payment

processing systemsbull A general equipment performance

assessment

bull Product adjustments to allow for maximum wash qualityvolume

bull Completion of a multi-point per-formance checklist

bull Repairreplacement recommen-dation

Beyond the actual equipment servicing customers can also look to their service provider as a partner in the maintenance and support of accounting programs for car washes and revenue sharing opportunities

Throughout Canada there are well-staffed outlets with teams of trained service professionals consult with your equipment manufacturer for the service provider in your area

For more information on how Ryko can help the profitability of your operation through managed services please call 800284-7956 or visit Ryko at wwwrykocom

32 May | June 2012

by Josh Hart

In Through the Out Door

why ChooSing the CorreCt CArwASh door pACkAge And knowing the trendS iS iMportAnt for your buSineSS

Carwash doors are often looked

at as an aftermarket purchase

Owners spend hundreds

of thousands of dollars on

acquiring land constructing

buildings and buying the right

wash equipment but neglect

the importance of the carwash

door The reality is that if your

door is not functioning properly

your customer does not have

access to your business

34 May | June 2012

There are many factors to con-sider when deciding on the best type of carwash door for your busi-ness You should be specific on your expectations and discuss these with your distributor to ensure the proper door package for your application Although many different styles of doors have been used in car washes the most popular are polycarbonate and aluminum doors

NEW tECHNOlOgy IN DOORSMost of the newest carwash door technology hinges around corrosion-resistant products Polycarbonate doors have replaced the majority of the old steel doors during the last 10 years

Customers are looking for qual-ity product support and warranty Most of the washes today are corpo-rations or individuals with multiple sites With most washes lacking an on-site maintenance person having quality products that require little or no maintenance is becoming more important

There are many new options avail-able on hardware packages for poly-carbonate doors One of the greatest advancements is in the counterbal-ance systems It used to be that all

doors had torsion springs to balance the door The problem with springs is that top-of-the- line galvanized steel springs are only good for 100000 cycles and then likely to break To ex-tend their lifespan itrsquos important to grease the springs however this usu-ally leads to grease dripping down on the door and affecting its appearance When the spring does break it usu-ally means replacing the entire shaft line because you are unable to get the drums and bearings off to access the damaged spring

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs Even-tually the strap may break but it is a low-cost replacement and does not require replacing the entire shaft line

Hardware for carwash doors has come a long way in recent times It is important to research all of your op-tions and know what you are buying Although standard galvanized steel hardware may be fine for your detail bay within a couple of years it will be completely rusted in a carwash For your carwash bay make sure you look at options such as plastic or stainless steel items including hinges shafts bearings and bearing plates as well as e-coat corrosion resistant drums

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs

YOU DO HAVE A CHOICE

INDUSTRY UPDATE

What are car wash owners saying about the Washworld RazorldquoWe bought the Razors mostly because they have the

latest technologyThe Virtual Attendant is a huge advantage because

you donrsquot have to baby-sit the machines Our

customers have thanked us for putting them in our

washrdquo

Greg ThompsonMass Avenue Car Wash

ldquoThe machine is awesome the people and service are

second to NOBODY The Razor is an excellent piece of

equipmentrdquo

Scott FordSoapy Sadies Car Wash

Why the rave reviews for Razor Itrsquos the

features that come standard with Razor

that make the difference

bullVirtual Attendantregndash eliminates need to be on site

to reset the wash

bull Smooth radial arch motion

bull FlexPassreg system ndash One pass top amp side application

of anything that can go through arch increases

thru-put

bull VS2regndash Vehicle Sizing System a clean treadle free

design

bull Triplepass technology for optimal front amp rear

cleaning

bull Belt drive technology eliminates need for tires amp

inner tubes

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficultMaybe but the good news is that we arenrsquot going to stop making one system only to re-introduce it laterYoursquoll always have a choice and thatrsquos a good thingGive Washtech a call and we can help you make the right choice

Exceptional service premium parts and world class carwash equipment

Contact us today 403 243-1312 wwwwashtechca

YOU DO HAVE A CHOICE

For more than 15 years Blendco has been demonstrating the convenience and cost effectiveness of powder to liquid formulations with the patented SuperSatreg

Custom Detergent System SuperSat detergents have proven formulations for cleaning power fragrance and color This system makes a full range of detergents continuously and automatically at your wash No other system can compare to SuperSat the powder system standard Try it today to see why it is the best

36 May | June 2012

rollers with stainless steel stems with plastic wheels and all stainless steel bolts nuts and hinge screws Another option not well known in the industry is plastic track Plastic track offers you the corrosion resistance of stainless steel at a greatly reduced rate Plas-tic hardware also offers the benefit of less ice buildup as plastic is not as great a conductor of cold as steel is

tECHNOlOgy IN OPERAtORSThe introduction of the direct drive operators is another major improvement The first openers used in the carwash market were electric jackshaft openers but the problem as we all know now is that these did not hold up in tough car wash conditions This led to the introduction of the pneumatic jackshaft opener This opener performs and lasts well in the carwash environment but is still susceptible to problems with cables coming off the drums The latest opener the direct drive pneumatic opener can withstand the elements of the car wash environment and is guaranteed not to allow the cables to come off the drums

Using a direct drive operator is also another key element in battling ice problems in cold weather areas If ice builds up in the track a direct drive operator (one that attaches directly to the door) is more powerful than a jackshaft style (one that turns the shaft to operate the door) and in most cas-es can push through the ice Further-more in extreme scenarios where ice buildup does not allow the door to

close all the way a direct drive opener will stop with the door and keep ten-sion on the cables where a jackshaft opener will continue to turn the shaft even though the door did not go the full travel which can result in the cables coming off the drums

The key to choosing a successful door package is paying attention to the details and choosing the correct

options based on your specific appli-cation Remember the enter door is the first thing the customer sees be-fore entering the wash and the exit door is the last thing they see before leaving the wash The doors signify the entire facility If the doors look good and run smooth the customer leaves with that impression of the en-tire wash experience

the enter door is the first thing the customer sees before entering the wash and the exit door is the last thing they see before leaving the wash

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 8: CCW Magazine: May / June 2012

Hot TopiceleCtroniC CigAretteS Are MAking their wAy into CAnAdiAn C-StoreS

CONVENIENCE amp CARWASH CANADA 9

Whether customers are looking to cut back on a bad habitor enjoy the occasional puff without the second hand smoke electronic cigarettes are being touted as an alternative to traditional tobacco smoking With all the look feel flavour and physical sensation of inhaled tobacco smoke minus the chemicals these products are making their way into Canadian C-stores

ldquoThis new category has seen tremendous growth over the past year And most of that growth for Smoke NV has come directly from the C-store marketrdquo says Shanu Mohamedali managing director of Smoke NV Inc ldquoThe C-store market is ideal for our products because it allows regular custom-ers to easily find the Smoke NV items they want while also catching the attention of new customers who are ready to make an affordable healthier impulse purchaserdquo

Smoke NV currently offers retailers Disposable Electronic Vaporizers (available in both Canadian and Menthol fla-vours) a brand new line of Disposable e-Cigars a new ldquoEx-press Kitrdquo that includes a rechargeable battery USB charger

and three cartridges as well as Smoke NV replacement car-tridges available in seven different flavours including (in or-der of popularity) Canadian Menthol Peach Coffee Apple Chocolate and American

ldquoFirst and most importantly our products contain no nico-tine which is why we prefer to refer to them as vaporizers rather than e-Cigarettesrdquo explains Mohamedali ldquoSmoke NV proprietary liquid ingredients are 100 per cent food grade Unlike many of our competitors we do not use toxic glues in the manufacturing of our products Instead we employ a screw-based attachment system that results in a much safer product for the customer We also employ some of the most diligent and sanitary product tests currently found in the market todayrdquo

Along with disposable options retailers can offer custom-ers rechargeable items and their complementary add-ons Jasper and Jasper which offers Impulse a fully-charged disposable option also host two types of rechargeable products The main one is the Revive featuring two lithium-

ion batteries three cartomisers (refills) USB mains adaptor and a carrier case The Xplorer is essentially the same product with one lithium-ion battery two refills USB and a carrier case

ldquoWhatrsquos unique about our products is that they do not use the standard lsquoheating rodrsquo other companies userdquo says George Muzaic of Jasper and Jasper Canada Inc ldquoWe use a sophis-ticated heating nano fabric which de-livers consistent vapour output as well as no overheating In addition we are the only company to offer a soft-tip dis-posable product which we had rede-signed in Europe All other companies use hard metal casing The material we use and have sourced through our research and development gives the consumer a realistic alternative than the traditional tobacco products re-ducing weight soft feel on the lips and consistent vapour on every inhalationrdquo

ldquoThere are several benefits to retail-ers carrying e-cigs Most importantly the e-cig is in high demand and if theyrsquore not offering one they are miss-ing out on a great opportunity They may even be losing out on other sales as a resultrdquo explains Andreas Voulis of HDSmoke ldquoSecond the products typi-cally offer a great margin and with the residual sales created by replacement cartomizers e-cigs are an essential item for the C-storersquos product mixrdquo

He points to the companyrsquos line of various starter kits replacement car-tomizers which are available in eight flavours and two colours along with rechargeable batteries and carrying cases in various colours which allows clients to customize and personalize their own HDsmoke

uP FRONtEven though electronic cigarettes are not tobacco products retailers may still worry about legislation preventing them from marketing the items

ldquoElectronic cigarettes are not con-sidered a tobacco product and as such are not bound by tobacco legislationrdquo explains Voulis ldquoHowever similar to tobacco products we advise all our

ELECTRONIC CIGARETTESmokeHD reg

retailers dealers and distributors that the sale of these items is limited to in-dividuals of legal smoking agerdquo

ldquoDue to lack of proper knowledge of the subject we have had instances of individual inspectorates expressing concern about the technologyrdquo adds Mohamedali ldquoSmoke NV has always responded to these situations from a point of education and has worked closely with the different levels of government to reduce disinformation about our product and intentions as well as help them anticipate the mar-ket and establish a set of standards We occasionally encounter concern over the last position that Health Can-ada published regarding lsquoe-cigarettesrsquo however this position is only applica-ble to products that contain nicotine Smoke NV fully supports this position and we expect that Health Canada will soon be putting some form of industry regulation in placerdquo

As electronic cigarettes are not con-sidered to be tobacco products they can be openly displayed in C-stores and donrsquot have to be kept hidden be-hind sealed and covered cabinets

Smoke NV works closely with distrib-utors and retailers to design effective POS materials Their current offering includes product floor and counter stands acrylic displays posters bro-chures and window clings

ldquoWe are always working to develop effective POS materials and encour-age feedback from buyers and POP designersrdquo says Mohamedali

Voulis of HDSmoke states C-store retailers can even contact the compa-ny for a free sample along with POS material so they can better understand how the product looks feels and the benefits for their customers

ldquoIt is probably safe to say that tra-ditional tobacco cigarettes will never be completely replaced by electronic cigarettes but we are seeing a huge shift of traditional smokers moving to-ward this technology and accepting its many advantagesrdquo

Andreas Voulis of HDSmoke points to the companyrsquos line of various starter kits replacement cartomizers which are available in eight flavours and two colours along with rechargeable batteries and carrying cases in various colours which allows clients to customize and personalize their own HDsmoke

CONVENIENCE amp CARWASH CANADA 11

CONVENIENCE amp CARWASH CANADA 13

Prep

ared

Per

form

anceAS ConvenienCe retAil SeeS

trAditionAl MArketS like tobACCo SAleS Shrink they Are turning to toolS like prepAred food progrAMS for An edge in An inCreASingly CoMpetitive buSineSS SCene

The times they are a changinrsquo Certainly Canadarsquos C-stores are finding that the traditional product assortment of 15 years ago is less interesting to customers today As our world speeds up C-stores have found opportunity in helping us meet the challenges of modern-day time compression

This is where prepared foods have entered into the equation Every day 10 million Canadi-ans walk through the front doors of a C-store This represents 10 million opportunities to ad-dress their needs and make a positive differ-ence with products and services that now in-clude bench-made sandwiches and burgers soups and even Pad Thai As tobacco sales have waned operators have come forward with foodservice that is making the neighbourhood quick service shop about so much more than a place to pick up the newspaper and a pack of Players Lights

When it comes to prepared foods the most common choices for consumers at convenience stores (in descending order) are deli meat sandwiches chicken dishes burgers hot dogs breakfast sandwiches French fries and pizza (The NPD Grouprsquos CREST service) Quick grab (snack) items remain the most popular items for consumers far surpassing the top prepared food item deli meat sandwiches

CANDY END

CAP RACK

BREAD

COOKIECRK R

HBC

GM

MULTI

SNACK RK

NUTS

SALTY

HANGING

CANDY

GOURMET CHIPS

MEAT SNACKSJE

RKY

CLEANING

PAPER

PET FOOD

MEAT

SNACK

NUTS amp

SEEDS

FROZEN BEVERAGE

amp SOFT SERVE

HOTFOOD

BAKED

GOODS

ENERGY

DRINKS MAPSFrsquoREAL

ICE CREAM

SUNGLASSES

GRAB HEAT AND

EAT FOOD SERVICE

CASH

REGISTERAUTOMOTIVE

OILS

DAIRY

LIGHTERS

IMPULSE

BUY ITEMS

DELI COOLER

ITEMS

CIGARETTES CIGARS amp OTHER

TOBACCO PRODUCTS

HANGING

CANDY

HANGING

CANDY

HANGING

CANDY

HANGING

CANDY

COFFEE

RETAIL

BEVERAGE

FRESH SANDWICHES

DRINKSYOGURT

ENTREES

Contact your local Core-Mark office Ontario NW OntarioSask Manitoba Calgary Vancouver1-877-864-0285 1-800-665-7575 1-800-982-7552 1-800-242-8402 1-800-663-9963

READY TO EAT HOT

FOOD

Fresh sandwiches and pizzas too

wwwcore-markcom email carcandcore-markcom

For everything you need

14 March | April 2012

CONVENIENCE amp CARWASH CANADA 15

ldquoThe question for convenience store opera-tors is whether they can compete in catego-ries that are already served by QSR operators and offer comparable quality to consumersrdquo comments NPD Group Industry Special-ist Joel Gregoire ldquoAlso can they make the needed operational adjustments that would be required while maintaining their margins Perhaps more fundamentally are convenience store operators willing to invest in a communi-cations strategy to inform consumers of their

prepared options given that consumption behaviour in these venues is geared more to-wards traditional snack foodsrdquo

When looking specifically at frozen dinners daypart matters says Gregoire pointing to The NPD Grouprsquos National Eating Trends service which tracks food and beverage consump-tion across nearly all categories and venues ldquoYoung adults 18-34 are more likely to eat their frozen dinners at lunch likely because of the convenience the category offers and the fact that they are more likely to be lsquoon-the-gorsquo (ie at work) Consumers 65+ skew much more heavily to dinner indicating that this format is less likely to be an on-the-go option and rather an in-home dinner solution that requires little preparation (and cleanup) for this age group Perfect for someone who is single Position-ing frozen meals as an on-the-go solution for younger consumers in the middle of the day may prove a better fit for the C-store chan-

nel With this in mind if C-stores do offer frozen meals to be eaten on premise they should look to create a friendly environment thatrsquos conducive to heating and eatingrdquo

This friendly environment is one that is the re-sult of a lot of adaptation For example as drug chains move more fully into the convenience sector C-stores find themselves offering less grocery less frozen and more hot foods and snacks as they seek to meet the challenge of competition head on

ldquoAs competition increases C-stores must reinvent themselves to become something much more than a place for a late night quart of milkrdquo says Chuck Arcand corporate director of Canadian marketing with Core-Mark a go-to company that is a key distributor and store service provider to the countryrsquos convenience sector

Arcand reports Core-Mark has been offering products to fill in the foodservice gap at C-stores For example they offer Richmond Valley frozen entrees that can be heated in-store or at the office and a pizza program that can be sold hot by the slice by the pie or refrigerated for take nrsquo bake ldquoThese pizzas are great for stores close to schoolsrdquo he says Core-Mark also of-fers a Campbellrsquos soup program complete with kettle as well as a new George Pepper soup line There is also a roller grill offering break-fast burritos and other items a pastry assort-ment that includes frozen product (six varieties of doughnuts) that is on a par with anything in the market More Core Mark offers a sandwich program that features 15-to-20 varieties of fresh and atmospherically modified (CO2) selections

ldquoAt Core-Mark we are really a partner in cre-ating in-store profit centres and helping reduce overhead We can also reduce the need to hold

Karen Weldman vice president of new business development says C-stores need only 480 square feet and about $150000 to invest to get into a full day part foodservice business that consists of a Country Style premium coffee program and fresh-made Mr SUB sandwich offer

16 May | June 2012

large amounts of inventory thanks to our close supportrdquo

C e r t a i n l y close support is essential when offering food programs that require re-frigerated or m e r c h a n d i z e s u p e r v i s i o n like monitoring turns and shelf placement This is where compa-nies like Core-Mark and others such as National DSD Group a national direct-to-store leader with more than 200 vehicles ser-vicing the coun-

try come into playldquoOur people are in stores on a scheduled basis to ser-

vice sandwiches and other snack sections throughout the operationrdquo says National DSDrsquos Henry Arsenault who re-ports that the company offers multi-temperature trucks an attribute that creates something like a snack foods warehouse on wheels It also means consistent restock-ing a major factor in customer needs ldquoWhen C-store customers come in looking for a particular snacksand-wich itrsquos important to have the right product on hand This represents the convenience that keeps people coming back to your storerdquo he says

When it comes to coffee and fresh sandwiches the MTY Group has a lot to offer the industry Last year the group purchased Mr Sub and along with their Country Style brand is now rolling out a program to C-stores that will see operators able to offer both brands to their cus-tomers

According to Karen Weldman vice president of new business development express division at MTY the launch of Country Style and Mr Sub Express programs represents a fresh solution for C-stores and gas bars look-ing to get into foodservice ldquoMr Sub was established in Canada in 1958 and is a well known and highly respected brand The same is true for Country Style Together the

brands offer an exciting alternative for customers who see both marquees as high value and high quality play-ers in foodservicerdquo she says remarking that C-stores need only 480 square feet and about $150000 to invest to get into a full day part foodservice business that con-sists of a Country Style premium coffee program and fresh-made Mr Sub sandwich offer

ldquoConvenience retailing is undergoing an evolutionrdquo she says ldquoStores are now more customer targeted and more service focused than ever A foodservice offer-ing is all part of the contemporary face of Canadarsquos C-stores Without the edge that prepared food items deliver stores will find it increasingly harder to com-peterdquo she says

Indeed once upon a time the question was ndash lsquoGot milkrsquo Today business complexity and customer needs have C-store operators partnering with brands from AampW to Chester Fried Chicken Now the question to a customer who comes in for a loaf of bread and a box of breakfast cereal might well be ndash lsquoWill you have fries with thatrsquo

Certainly taste and convenience rule when it comes to snacks Now public attitudes are beginning to shift toward a greater demand for good-for-you quick bites The upshot is that manufacturers are coming forward with new product innovation to fill the void Retailers as well have seen the light and are looking more closely at making their real estate available to healthy snack alternatives The public is the beneficiary and the sector is on a growth curve as a result

When looking at the overall Canadian snacking environment consumers indicate that health is more important to them in the morn-ing than at any other time of day In fact according to The NPD Grouprsquos SnackTrack service which tracks over-all consumption and motivations for a cross-section of snack food catego-ries health is identified as the main reason for choosing snack foods ten per cent of the time in the morning compared to six per cent when look-ing across the entire day While taste still rules as the main consideration when making a snack food selection Canadians are more likely to want to start the day off right in the morning

Does this translate into the foods purchased from convenience stores in the morning To some extent yes According to the NPD Grouprsquos

heAlthy ChoiCeS

Guilt free snack alternatives are coming into their own as C-store customers seek out more healthful options

CONVENIENCE amp CARWASH CANADA 17

CREST service which tracks con-sumption across the foodservice industry juice muffins snack bars (which include cereal energy and granola bars) milk and bagels are all more likely to be purchased in the morning At the same time car-bonated soft drinks rank third of all foods and beverages purchased in the morning at convenience stores (behind coffee and juice) so health is certainly not the only consider-ation Additionally only two per cent of snack foods purchased at a conve-nient store in the morning had health identified as being the main driver behind the selection well under the ten per cent listed for all purchase venues in the same daypart

According to NPD Group Indus-try Specialist Joel Gregoire de-mographics are an additional chal-lenge Teens and young adults are more likely to get their foods and beverages from convenience stores For instance Teens 13-17 account for 15 per cent of all traffic at con-venience stores compared to seven per cent for all commercial food-service venues combined Healthrsquos importance however increases with age For example teens indi-cate that health is the main reason for choosing a snack food three per cent of the time compared to nine

18 May | June 2012

per cent for adults 55+ Convenience stores may see healthy offerings as a way to help drive traffic among older adults but the re-ality is that teens are the sweet spot for con-venience stores and one has to consider the potential incremental lift that healthy options would give convenience stores as consumers generally donrsquot see the this venue as a source for nutritious options

ldquoWhen teens visit a convenience store they are most likely to do so for a snack in the after-noon or the evening (73 per cent of their vis-its) whereas adults 55+ who tend to be more concerned with health are more likely to visit a convenience store in the morning (over 30 per cent of their visits) compared to teens (15 per cent of their visits)rdquo says Gregoire noting that the PM snack is still the most popular daypart for adults 55+ at over 45 per cent

Here Gregoire says a health positioning for convenience stores would likely have the greatest resonance in the morning among older consumers However he suggests one must remember not to get away from the core reasons why people snack which are taste and convenience

Indeed this is behind the success of General Mills Nature Valley and Fibre 1 snack bars Ac-cording to National Sales Manager Ted Sadin-sky the Sweet nrsquo Salty range of Nature Valley bars are the countryrsquos leader because they have addressed taste health and convenience He reports that General Mills offers four core products within their Granola line (NV Sweet nrsquo Salty NV Trail Mix NV Crunchy and Fibre 1)

ldquoThese bars work in all day parts they work well as promos and are a good add on to cof-fee and beverage salesrdquo he says noting that secondary placement is best by the coffee and hot beverage station ldquoThese snack bars are alternatives to the standard range of choco-late bars and other confectionary products To generate strong sales retailers need to make them visible in places where buying decisions are maderdquo

As well Sadinsky points out that the healthy snack bars are a solid profit source for retailers and driving incremental sales is highly benefi-cial to the bottom line ldquoThis is where in-store merchandizing comes into play Let customers know you have them and maximize the oppor-tunity by pairing them with other products to increase till ringrdquo he says commenting further

that like chocolate bars healthy snacks fall to impulse buying decisions and operators need to make that decision as easy as possible

With people seemingly more concerned about health and food it comes as not surprise that the healthy snacking product range is ex-panding well beyond granola bars

ldquoAs c-store operators see drug chains mov-ing into territory once occupied by conve-nience retailers they have been stepping up the product assortment and servicesrdquo says Chuck Arcand Corporate Director of Cana-dian Marketing Core-Mark a North American leader in marketing distribution and logistical support to the trade with a strong presence from Vancouver Island to Ottawa

Core-Mark is a broad line supplier and dis-tributor that can offer everything from pack-aged sandwiches to confectionary to chips to pizza and breakfast items to donuts and every-thing in between ldquoOur idea is really to increase profit per linear foot We do this through things like vendor consolidation a program where we reduce inventory and decrease interrup-tions from sales peoplerdquo he says noting that a typical store might see 43 direct store delivery staff ldquoWe can reduce this to just seven people a store has to deal withrdquo

What are his teams telling him about snacks in c-store ldquoHigh protein is big and we are see-ing strong sales of bulk jerky Manufacturers have reduced the sodium in their products to make them more attractive to health conscious consumers Gluten free chips like Covered Bridge brand are also selling well as society discovers a growing percentage of the popu-lation is negatively impacted by wheat prod-ucts We are also obtaining a lot of market data from the US a market that is farther ahead in terms of healthy snack consumer acceptance This data can give Canadian retailers a real leg up as trends move forwardrdquo he says pointing out that their teams have taken what they have learned and use this to build more eye-catch-ing displays and get the right products in store

ldquoWe are seeking to build the market to ag-ing and female customer bases that have been a bit slow in c-storerdquo he says concluding that while Canadian consumers are still thinking tra-ditional fare when it comes to snacking retail-ers need to be at the crest of the wave as the trend toward healthier products increases its presencerdquo

CONVENIENCE STORE VISITSBY AGE GROUP (MORNINGS)

TEENS1555+30

CAN

DY

END

C

AP R

ACK

BRE

AD

COOKIECRK R

HBCGM

MU

LTI

SNAC

K RKNUTSSALTYHANGING

CANDY

GOURMET CHIPS

MEAT SNACKSJERKY

CLEANINGPAPERPET FOOD

MEA

TSN

ACK

NU

TS amp

SE

EDS

FROZEN BEVERAGE amp SOFT SERVE HOTFOOD

BAKED GOODS

ENERGY DRINKS

MAPSFrsquoREAL ICE CREAM

SUNGLASSES

GRAB HEAT AND EAT FOOD SERVICE

CASH

REG

ISTE

R

READ

Y TO

EA

T H

OT

FOO

D

AUTOMOTIVE

OILS

DAIRY

LIG

HTE

RS

IMPU

LSE

BUY

ITEM

S

DELI COOLER ITEMS

CIGARETTES CIGARS amp OTHER

TOBACCO PRODUCTS

HANGING CANDY

HANGING CANDY

HANGING CANDY

HANGING CANDY

Contact your local Core-Mark office Ontario NW OntarioSask Manitoba Calgary Vancouver1-877-864-0285 1-800-665-7575 1-800-982-7552 1-800-242-8402 1-800-663-9963

ldquoand we do coffeerdquo

wwwcore-markcom email carcandcore-markcom

RETAIL BEVERAGE

FRESH SANDWICHES

DRINKSYOGURTENTREES

For everything you need

20 May | June 2012 CONVENIENCE amp CARWASH CANADA 20

To craft an effective marketing strategy retailers must know their customers Consumer insights enable merchants to target campaigns and maximize ROI In the past it was difficult for marketers to identify consumer preferences efficiently which led to a scattered approach to marketing with messages distributed broadly and randomly in the hope that they would stick with a sufficient number of receptive consumers to make campaigns worthwhile

However new technology developments have opened up fresh possibilities that have profound implications for both marketers and shoppers An increasingly mobile culture ndash in which millions of consumers are always connected via smart-phones and tablet devices ndash coupled with ad-vances in real-time data collection and measure-ment capabilities provide new opportunities for retailers Those who capitalize on these new op-portunities will be the winners in the proximity marketplace

A SMARtER INFRAStRuCtuRE REQuIRES SMARtER MARKEtINg PROgRAMSProximity advertising ndash the ability to reach customers within range of a particular location with targeted messages ndash is a fast-growing trend for one simple reason It works In fact an IBM study found that 72 of customers are receptive to marketing messages about products and services that are within sight of the customerrsquos location

Thatrsquos a powerful incentive for retailers and the good news is that new technology tools al-low them to reach potential customers ndash without compromising consumer privacy ndash at a price that is far more affordable than many traditional cam-paigns Today merchants can send rich media messages to consumers within range using the Bluetoothreg technology that powers customer smartphones and devices

by Alex Romanov CEO iSIGN Media

getting to know you

REACHING CUSTOMERS WITH PROXIMITY ADVERTISING

The most effective proximity marketing strate-gies combine the power of Bluetooth technol-ogy with the dynamic capabilities of digital sig-nage a proven technique offered by a mature industry that allows retailers to promote brands products and services in a more direct personal-ized way than traditional static signage By com-bining these two media tools merchants can personalize digital signage content reach con-sumers with messages on their devices that are as personal as a text and match the offer to the consumersrsquo preferences This strategy creates a whole that is greater than the sum of its parts

COMMuNICAtINg WItH CuStOMERS IN tHEIR PREFERRED MEDIuMSIn an interactive multimedia culture the winners will be advertisers who speak to consumers in their preferred language which is increasingly mobile and personalized Consumers are bombarded with messages from all sides and only those offers crafted in the same manner as consumersrsquo preferred content can cut through the clutter Proximity advertising fits the bill since it is dynamic and delivers unparalleled opportunities for interaction

Proximity marketingrsquos ability to reach consum-ers in a personal way is only the beginning It also offers virtually endless opportunities to de-liver consumer insights to the merchant in real time enabling retailers to further refine messag-ing to conform to consumer preferences And it does this in an unobtrusive way since consumers first opt-in to the messaging

For example imagine being able to send a rich media message to a potential customerrsquos handheld device when that customer is in close proximity to a retail outlet The message could be an offer for a mobile coupon that provides the customer with a discount on a product or service with the message reinforced by digi-

CONVENIENCE amp CARWASH CANADA 21

tal signage promoting the same or a related product or service Imagine having the ability to change the messaging and signage on the fly to generate greater ROI based on real-time consumer metrics

This scenario is possible right now and the technology to make it happen is as ubiquitous as a smartphone and often more affordable than traditional marketing campaigns And because itrsquos a proven way to generate ROI by leveraging mobile culture and consumer buying behavior it is the future of advertising

A WIN FOR CONSuMERS AND MERCHANtSClearly proximity advertising holds great promise for retailers looking to generate new business and garner improved returns on their advertising investments But consumers

win in this brave new marketing world too In fact they might be the biggest winners of all Thatrsquos because proximity advertising engages consumers via their preferred method of communication ndash interactive spontaneous ndash while they are already engaged in enjoyable activities on the go

By combining emerging mobile marketing techniques with mature digital signage strate-gies merchants can engage consumers directly and intimately offering greater levels of inter-activity to deliver quality content and targeted offers It enables merchants to reach tech-savvy customers on their own terms while measuring message effectiveness and adjusting offers to consumer preferences in real time This delivers a win to participants at both ends of the con-versation

AbOut tHE AutHORAlex Romanov is CEO of iSIGN Media a leading North American multiplatform advertising solutions company that utilizes Bluetooth Mobile Wi-Fi and Location-Aware technologies to deliver rich media permission-based messages to engage consumers more deeply and cost-effectively Find out more at httpisignmediacom

With just a flash in front of a reader and no PIN the Interac Flash enhanced debit card gives

customers a faster way to pay For you it means quicker lines better service and reduced

cash handling costs Interac Flash Itrsquos the Canadian way to pay now even faster

Find out more at InteracFlashca

Serve customers in a flashIntroducing Interac FlashTM

regtrade Interac the Interac logo Interac Flash Everyday Simply the armoured truck design and the Interac Flash design are trade-marks of Interac Inc Used under license The Contactless Symbol is owned by EMV Co LLC Used under license

CLIENT Interac TRIM 8125 x 10875 PUBLICATION Convenience amp Car Wash CanadaJOB IT-1356-T-CWC LIVE

DESCRIPTION FP 4C BLEED +025 INSERTION DATE Jan 2012

APPROVALSACCOUNT DIRECTOR CREATIVE DIRECTOR WRITER STUDIO MANAGER

1910 Yonge St Toronto ON T 416 484-1959

APPROVED

IT-1356-T-CWCindd 1 11-11-30 138 PM

by Sean Townsend

CONVENIENCE amp CARWASH CANADA 23

Itrsquos an all-too-familiar scenario in the convenience store and gas station retail industry a new employee comes on board goes through orientation and trainingmdashand is gone within months

When it comes to the bottom line high em-ployee turnover is a double-edged problem los-ing employees is expensive and so is replacing them With so much at stake many experts say the best way to prevent turnover is to hire the right people in the first place

Thatrsquos the goal at Pioneer Petroleums with the innovative online application system the com-pany is using to pre-qualify retail operators for its sites in Ontario and Manitoba

ldquoPioneer owns more than 700 sites from ba-sic gas stations to full-service operations with convenience stores and carwashesrdquo says John Skakie an HR consultant who has been working with Pioneer since 2006 ldquoThat allows for different levels of investment by a diverse group of retail

eMployee retention

Reliability and Relationshippre-eMployMent SCreening toolS help iMprove the bottoM line

operators who are independent contractorsrdquoSkakie says Pioneer sees an average of 200-

to-220 qualified candidates per 12-month rolling period competing for between 10-and-25 job opportunities over the same period

To apply applicants create a profile to enter their contact information and resume Then they answer a series of pre-qualification and screen-ing questions For those who are qualified the third stage is an in-person interview with Pioneer staff

The cornerstone of the pre-qualification step is the Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool avail-able through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job per-formance courtesy emotional maturity consci-entiousness trustworthiness job commitment and safety

Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool available through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job performance courtesy emotional maturity conscientiousness trustworthiness job commitment and safety

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

2012 State Conventions amp Trade ShowsCome Join Us

For more State Convention amp trade Show inFormation Go to the map at wwwwpmacom and select the state where you would like to attend or call (801) 263-9762

Convention Golf tournament and trade Show

MPMCSAMontana PetroleuM Marketers and ConvenienCe store assoCiation

Save the date June 5-7 2012

Billings Hotel amp Convention Center Billings MT

Montanabull Billings

Suncadia Lodge

Cle Elum WAJune 18-21 2012 Mark Your Calendar WOMA Convention

Washington

bullCle Elum

Idaho Petroleum Marketers amp C-Store Association

ConventionAugust 1-3 2012

Idaho

Coeur drsquoAlene bull

CCCMag12 MayJun hlf10406indd 1 4612 1221 PM

CONVENIENCE amp CARWASH CANADA 25

ldquoBy definition reliable and productive work behaviour requires a long-term commitment to the jobrdquo explains Dr Gerald Borofsky clinical psychologist and author of the ERI tool ldquoHowever additional work behaviour skills are also necessary for reliable and productive job performance In addition to assessing an applicantrsquos long-term job commit-ment the ERI assesses these work behaviour skillsrdquo

Borofsky says improving employee retention was one of his objectives in developing the tool ldquoFor a number of years we had been in the business of providing com-panies with pre-employment assessment services and consultation Customers identified a number of problems regarding the reliability and productivity of their workforce Among other things they indicated that retention was a major problem for them and that low employee reten-tion was a source of cost that directly affected their overall profits Their complaints included needing to spend too much time hiring and training new employees and not being able to spend enough time on revenue-generating activitiesrdquo

Borofsky adds that the ERI is backed by more than 15 research studies that have ldquoconsistently documented the relationship between ERI use and reduced turnover with an average reduction of 35 and an average return on investment of greater than 500rdquo

Skakiersquos results with Pioneer also suggest that the selec-tion process works ldquoThe ERI is perfect for this particular application and itrsquos what sets the process apartrdquo he says ldquoOur data from April 2011 show that wersquove had less than two per cent turnover of candidates who went through the processrdquo

Aside from helping to rule out unsuitable candidates the ERI provides options for follow up questions interview-ers can ask to make sure a promising candidate is a good fit with the organization ldquoIt helps employers make an in-formed decisionrdquo says Skakie ldquoand an informed decision is a better decisionrdquo

Skakie notes that there is a personal side to his role which occasionally includes calling applicants to ask about unclear information or coaching Pioneer staff on effective interview questions ldquoSometimes there can be issues with language or interpretation and sometimes you make a judgment call about a candidatersquos fitrdquo he says ldquoIt helps build the relation-ship between candidates and district managers because that relationship has already been nurturedrdquo

For Skakie that mix of people and process is at the heart of why the system works with Pioneerrsquos culture ldquoTheyrsquore re-ally trying to build relationships The system helps to deter-mine who will have those good relationshipsmdashwith custom-ers with management and with the brandrdquo

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

Experience more than just a clean carCall Pumps amp Pressure Invest in experience Our car wash division has over 70 years of combined experience in manufacturing service sales and ownership bringing our customers the best value for their investment

18884309359Red Deer Edmonton Calgary Brandon Grande Prairie Leduc

wwwpumpsandpressurecom

Alberta distributor for Turtle Wax products amp the Alberta and Manitoba Distributor for Rykorsquos car wash equipment and replacements parts

18884309359Red Deer middot Edmonton middot Calgary middot Leduc Grand Prairie Brandon

wwwpumpsandpressurecom

by Russ Bell

CONVENIENCE amp CARWASH CANADA 27

Managed Services Allow You to Manage Your Profitability

If you feel as if downtime is impacting your car wash revenues and you have a daily goal of maximizing your equipment uptime then perhaps effective managed services of your facility and equipment is an option worth considering

Factory-trained field technicians can address any issue occurring at any car wash even if it is a competitive piece of equipment With equipment servicing itrsquos important for a customer to be aware of the complete list of ser-vices and options from the service provider whether itrsquos in-the-bay equipment servicing with high-quality envi-ronmentally safe low cost-per-wash chemicals or cus-tomer marketing programs designed to improve wash count totals and the value of each wash

Within the bay itself a service provider can be a cus-tomerrsquos source for related car wash equipment ndash vacu-ums doors heaters air compressors lights and bay cleaning services Some companies offer ongoing ser-vice options including consultation on turnkey reloads These added benefits include help with electrical and plumbing bay modifications wall systems fiberglass or painting signs andor promotional packages doors and door controls in-floor and radiant heat In addition it is possible to look to the service provider for staff training vending and ancillary equipment installation and equip-

regulAr CAr wASh equipMent MAintenAnCe deliverS better SySteM uptiMe And helpS your bottoM line

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

CONVENIENCE amp CARWASH CANADA 29

ment removal and disposalWhen starting to address the ser-

vice requirements service technicians might rely on a detailed computerized service history This information usu-ally helps the technician address the likely problems in advance and fa-cilitate a faster on-site fix especially when a customer needs it most

there are other reasons to rely on regular service The first is the simple fact that better maintenance of your car wash equipment will deliver better system uptime and a lower potential for vehicle damage At Ryko we believe in flexible planning Whatever level of service is going to reduce your downtime and increase your uptime then thatrsquos the service agreement we want you to have On average most operations choose one of the following optionsbull A true fixed cost flat fee that en-

ables you (the customer) to budget hisher expenses on an annual basis

bull A true fixed Price Per Wash (PPW) chemical and service plan where the company shares the risk based on wash count variation

bull A time and materials plan where technicians can be called on an as- needed basis and customers are billed for actual service time and materials used

Regular monthly preventive inspection or preventative maintenance service agreements can be the most effective methods for maintaining a successful operation The standard scope of service agreements includesbull Scheduled equipment inspectionsbull Comprehensive equipment lubri-

cation programsbull Chemical level checksbull Verification of PCI compliance

supportbull Operational reviews of payment

processing systemsbull A general equipment performance

assessment

bull Product adjustments to allow for maximum wash qualityvolume

bull Completion of a multi-point per-formance checklist

bull Repairreplacement recommen-dation

Beyond the actual equipment servicing customers can also look to their service provider as a partner in the maintenance and support of accounting programs for car washes and revenue sharing opportunities

Throughout Canada there are well-staffed outlets with teams of trained service professionals consult with your equipment manufacturer for the service provider in your area

For more information on how Ryko can help the profitability of your operation through managed services please call 800284-7956 or visit Ryko at wwwrykocom

32 May | June 2012

by Josh Hart

In Through the Out Door

why ChooSing the CorreCt CArwASh door pACkAge And knowing the trendS iS iMportAnt for your buSineSS

Carwash doors are often looked

at as an aftermarket purchase

Owners spend hundreds

of thousands of dollars on

acquiring land constructing

buildings and buying the right

wash equipment but neglect

the importance of the carwash

door The reality is that if your

door is not functioning properly

your customer does not have

access to your business

34 May | June 2012

There are many factors to con-sider when deciding on the best type of carwash door for your busi-ness You should be specific on your expectations and discuss these with your distributor to ensure the proper door package for your application Although many different styles of doors have been used in car washes the most popular are polycarbonate and aluminum doors

NEW tECHNOlOgy IN DOORSMost of the newest carwash door technology hinges around corrosion-resistant products Polycarbonate doors have replaced the majority of the old steel doors during the last 10 years

Customers are looking for qual-ity product support and warranty Most of the washes today are corpo-rations or individuals with multiple sites With most washes lacking an on-site maintenance person having quality products that require little or no maintenance is becoming more important

There are many new options avail-able on hardware packages for poly-carbonate doors One of the greatest advancements is in the counterbal-ance systems It used to be that all

doors had torsion springs to balance the door The problem with springs is that top-of-the- line galvanized steel springs are only good for 100000 cycles and then likely to break To ex-tend their lifespan itrsquos important to grease the springs however this usu-ally leads to grease dripping down on the door and affecting its appearance When the spring does break it usu-ally means replacing the entire shaft line because you are unable to get the drums and bearings off to access the damaged spring

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs Even-tually the strap may break but it is a low-cost replacement and does not require replacing the entire shaft line

Hardware for carwash doors has come a long way in recent times It is important to research all of your op-tions and know what you are buying Although standard galvanized steel hardware may be fine for your detail bay within a couple of years it will be completely rusted in a carwash For your carwash bay make sure you look at options such as plastic or stainless steel items including hinges shafts bearings and bearing plates as well as e-coat corrosion resistant drums

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs

YOU DO HAVE A CHOICE

INDUSTRY UPDATE

What are car wash owners saying about the Washworld RazorldquoWe bought the Razors mostly because they have the

latest technologyThe Virtual Attendant is a huge advantage because

you donrsquot have to baby-sit the machines Our

customers have thanked us for putting them in our

washrdquo

Greg ThompsonMass Avenue Car Wash

ldquoThe machine is awesome the people and service are

second to NOBODY The Razor is an excellent piece of

equipmentrdquo

Scott FordSoapy Sadies Car Wash

Why the rave reviews for Razor Itrsquos the

features that come standard with Razor

that make the difference

bullVirtual Attendantregndash eliminates need to be on site

to reset the wash

bull Smooth radial arch motion

bull FlexPassreg system ndash One pass top amp side application

of anything that can go through arch increases

thru-put

bull VS2regndash Vehicle Sizing System a clean treadle free

design

bull Triplepass technology for optimal front amp rear

cleaning

bull Belt drive technology eliminates need for tires amp

inner tubes

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficultMaybe but the good news is that we arenrsquot going to stop making one system only to re-introduce it laterYoursquoll always have a choice and thatrsquos a good thingGive Washtech a call and we can help you make the right choice

Exceptional service premium parts and world class carwash equipment

Contact us today 403 243-1312 wwwwashtechca

YOU DO HAVE A CHOICE

For more than 15 years Blendco has been demonstrating the convenience and cost effectiveness of powder to liquid formulations with the patented SuperSatreg

Custom Detergent System SuperSat detergents have proven formulations for cleaning power fragrance and color This system makes a full range of detergents continuously and automatically at your wash No other system can compare to SuperSat the powder system standard Try it today to see why it is the best

36 May | June 2012

rollers with stainless steel stems with plastic wheels and all stainless steel bolts nuts and hinge screws Another option not well known in the industry is plastic track Plastic track offers you the corrosion resistance of stainless steel at a greatly reduced rate Plas-tic hardware also offers the benefit of less ice buildup as plastic is not as great a conductor of cold as steel is

tECHNOlOgy IN OPERAtORSThe introduction of the direct drive operators is another major improvement The first openers used in the carwash market were electric jackshaft openers but the problem as we all know now is that these did not hold up in tough car wash conditions This led to the introduction of the pneumatic jackshaft opener This opener performs and lasts well in the carwash environment but is still susceptible to problems with cables coming off the drums The latest opener the direct drive pneumatic opener can withstand the elements of the car wash environment and is guaranteed not to allow the cables to come off the drums

Using a direct drive operator is also another key element in battling ice problems in cold weather areas If ice builds up in the track a direct drive operator (one that attaches directly to the door) is more powerful than a jackshaft style (one that turns the shaft to operate the door) and in most cas-es can push through the ice Further-more in extreme scenarios where ice buildup does not allow the door to

close all the way a direct drive opener will stop with the door and keep ten-sion on the cables where a jackshaft opener will continue to turn the shaft even though the door did not go the full travel which can result in the cables coming off the drums

The key to choosing a successful door package is paying attention to the details and choosing the correct

options based on your specific appli-cation Remember the enter door is the first thing the customer sees be-fore entering the wash and the exit door is the last thing they see before leaving the wash The doors signify the entire facility If the doors look good and run smooth the customer leaves with that impression of the en-tire wash experience

the enter door is the first thing the customer sees before entering the wash and the exit door is the last thing they see before leaving the wash

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 9: CCW Magazine: May / June 2012

ion batteries three cartomisers (refills) USB mains adaptor and a carrier case The Xplorer is essentially the same product with one lithium-ion battery two refills USB and a carrier case

ldquoWhatrsquos unique about our products is that they do not use the standard lsquoheating rodrsquo other companies userdquo says George Muzaic of Jasper and Jasper Canada Inc ldquoWe use a sophis-ticated heating nano fabric which de-livers consistent vapour output as well as no overheating In addition we are the only company to offer a soft-tip dis-posable product which we had rede-signed in Europe All other companies use hard metal casing The material we use and have sourced through our research and development gives the consumer a realistic alternative than the traditional tobacco products re-ducing weight soft feel on the lips and consistent vapour on every inhalationrdquo

ldquoThere are several benefits to retail-ers carrying e-cigs Most importantly the e-cig is in high demand and if theyrsquore not offering one they are miss-ing out on a great opportunity They may even be losing out on other sales as a resultrdquo explains Andreas Voulis of HDSmoke ldquoSecond the products typi-cally offer a great margin and with the residual sales created by replacement cartomizers e-cigs are an essential item for the C-storersquos product mixrdquo

He points to the companyrsquos line of various starter kits replacement car-tomizers which are available in eight flavours and two colours along with rechargeable batteries and carrying cases in various colours which allows clients to customize and personalize their own HDsmoke

uP FRONtEven though electronic cigarettes are not tobacco products retailers may still worry about legislation preventing them from marketing the items

ldquoElectronic cigarettes are not con-sidered a tobacco product and as such are not bound by tobacco legislationrdquo explains Voulis ldquoHowever similar to tobacco products we advise all our

ELECTRONIC CIGARETTESmokeHD reg

retailers dealers and distributors that the sale of these items is limited to in-dividuals of legal smoking agerdquo

ldquoDue to lack of proper knowledge of the subject we have had instances of individual inspectorates expressing concern about the technologyrdquo adds Mohamedali ldquoSmoke NV has always responded to these situations from a point of education and has worked closely with the different levels of government to reduce disinformation about our product and intentions as well as help them anticipate the mar-ket and establish a set of standards We occasionally encounter concern over the last position that Health Can-ada published regarding lsquoe-cigarettesrsquo however this position is only applica-ble to products that contain nicotine Smoke NV fully supports this position and we expect that Health Canada will soon be putting some form of industry regulation in placerdquo

As electronic cigarettes are not con-sidered to be tobacco products they can be openly displayed in C-stores and donrsquot have to be kept hidden be-hind sealed and covered cabinets

Smoke NV works closely with distrib-utors and retailers to design effective POS materials Their current offering includes product floor and counter stands acrylic displays posters bro-chures and window clings

ldquoWe are always working to develop effective POS materials and encour-age feedback from buyers and POP designersrdquo says Mohamedali

Voulis of HDSmoke states C-store retailers can even contact the compa-ny for a free sample along with POS material so they can better understand how the product looks feels and the benefits for their customers

ldquoIt is probably safe to say that tra-ditional tobacco cigarettes will never be completely replaced by electronic cigarettes but we are seeing a huge shift of traditional smokers moving to-ward this technology and accepting its many advantagesrdquo

Andreas Voulis of HDSmoke points to the companyrsquos line of various starter kits replacement cartomizers which are available in eight flavours and two colours along with rechargeable batteries and carrying cases in various colours which allows clients to customize and personalize their own HDsmoke

CONVENIENCE amp CARWASH CANADA 11

CONVENIENCE amp CARWASH CANADA 13

Prep

ared

Per

form

anceAS ConvenienCe retAil SeeS

trAditionAl MArketS like tobACCo SAleS Shrink they Are turning to toolS like prepAred food progrAMS for An edge in An inCreASingly CoMpetitive buSineSS SCene

The times they are a changinrsquo Certainly Canadarsquos C-stores are finding that the traditional product assortment of 15 years ago is less interesting to customers today As our world speeds up C-stores have found opportunity in helping us meet the challenges of modern-day time compression

This is where prepared foods have entered into the equation Every day 10 million Canadi-ans walk through the front doors of a C-store This represents 10 million opportunities to ad-dress their needs and make a positive differ-ence with products and services that now in-clude bench-made sandwiches and burgers soups and even Pad Thai As tobacco sales have waned operators have come forward with foodservice that is making the neighbourhood quick service shop about so much more than a place to pick up the newspaper and a pack of Players Lights

When it comes to prepared foods the most common choices for consumers at convenience stores (in descending order) are deli meat sandwiches chicken dishes burgers hot dogs breakfast sandwiches French fries and pizza (The NPD Grouprsquos CREST service) Quick grab (snack) items remain the most popular items for consumers far surpassing the top prepared food item deli meat sandwiches

CANDY END

CAP RACK

BREAD

COOKIECRK R

HBC

GM

MULTI

SNACK RK

NUTS

SALTY

HANGING

CANDY

GOURMET CHIPS

MEAT SNACKSJE

RKY

CLEANING

PAPER

PET FOOD

MEAT

SNACK

NUTS amp

SEEDS

FROZEN BEVERAGE

amp SOFT SERVE

HOTFOOD

BAKED

GOODS

ENERGY

DRINKS MAPSFrsquoREAL

ICE CREAM

SUNGLASSES

GRAB HEAT AND

EAT FOOD SERVICE

CASH

REGISTERAUTOMOTIVE

OILS

DAIRY

LIGHTERS

IMPULSE

BUY ITEMS

DELI COOLER

ITEMS

CIGARETTES CIGARS amp OTHER

TOBACCO PRODUCTS

HANGING

CANDY

HANGING

CANDY

HANGING

CANDY

HANGING

CANDY

COFFEE

RETAIL

BEVERAGE

FRESH SANDWICHES

DRINKSYOGURT

ENTREES

Contact your local Core-Mark office Ontario NW OntarioSask Manitoba Calgary Vancouver1-877-864-0285 1-800-665-7575 1-800-982-7552 1-800-242-8402 1-800-663-9963

READY TO EAT HOT

FOOD

Fresh sandwiches and pizzas too

wwwcore-markcom email carcandcore-markcom

For everything you need

14 March | April 2012

CONVENIENCE amp CARWASH CANADA 15

ldquoThe question for convenience store opera-tors is whether they can compete in catego-ries that are already served by QSR operators and offer comparable quality to consumersrdquo comments NPD Group Industry Special-ist Joel Gregoire ldquoAlso can they make the needed operational adjustments that would be required while maintaining their margins Perhaps more fundamentally are convenience store operators willing to invest in a communi-cations strategy to inform consumers of their

prepared options given that consumption behaviour in these venues is geared more to-wards traditional snack foodsrdquo

When looking specifically at frozen dinners daypart matters says Gregoire pointing to The NPD Grouprsquos National Eating Trends service which tracks food and beverage consump-tion across nearly all categories and venues ldquoYoung adults 18-34 are more likely to eat their frozen dinners at lunch likely because of the convenience the category offers and the fact that they are more likely to be lsquoon-the-gorsquo (ie at work) Consumers 65+ skew much more heavily to dinner indicating that this format is less likely to be an on-the-go option and rather an in-home dinner solution that requires little preparation (and cleanup) for this age group Perfect for someone who is single Position-ing frozen meals as an on-the-go solution for younger consumers in the middle of the day may prove a better fit for the C-store chan-

nel With this in mind if C-stores do offer frozen meals to be eaten on premise they should look to create a friendly environment thatrsquos conducive to heating and eatingrdquo

This friendly environment is one that is the re-sult of a lot of adaptation For example as drug chains move more fully into the convenience sector C-stores find themselves offering less grocery less frozen and more hot foods and snacks as they seek to meet the challenge of competition head on

ldquoAs competition increases C-stores must reinvent themselves to become something much more than a place for a late night quart of milkrdquo says Chuck Arcand corporate director of Canadian marketing with Core-Mark a go-to company that is a key distributor and store service provider to the countryrsquos convenience sector

Arcand reports Core-Mark has been offering products to fill in the foodservice gap at C-stores For example they offer Richmond Valley frozen entrees that can be heated in-store or at the office and a pizza program that can be sold hot by the slice by the pie or refrigerated for take nrsquo bake ldquoThese pizzas are great for stores close to schoolsrdquo he says Core-Mark also of-fers a Campbellrsquos soup program complete with kettle as well as a new George Pepper soup line There is also a roller grill offering break-fast burritos and other items a pastry assort-ment that includes frozen product (six varieties of doughnuts) that is on a par with anything in the market More Core Mark offers a sandwich program that features 15-to-20 varieties of fresh and atmospherically modified (CO2) selections

ldquoAt Core-Mark we are really a partner in cre-ating in-store profit centres and helping reduce overhead We can also reduce the need to hold

Karen Weldman vice president of new business development says C-stores need only 480 square feet and about $150000 to invest to get into a full day part foodservice business that consists of a Country Style premium coffee program and fresh-made Mr SUB sandwich offer

16 May | June 2012

large amounts of inventory thanks to our close supportrdquo

C e r t a i n l y close support is essential when offering food programs that require re-frigerated or m e r c h a n d i z e s u p e r v i s i o n like monitoring turns and shelf placement This is where compa-nies like Core-Mark and others such as National DSD Group a national direct-to-store leader with more than 200 vehicles ser-vicing the coun-

try come into playldquoOur people are in stores on a scheduled basis to ser-

vice sandwiches and other snack sections throughout the operationrdquo says National DSDrsquos Henry Arsenault who re-ports that the company offers multi-temperature trucks an attribute that creates something like a snack foods warehouse on wheels It also means consistent restock-ing a major factor in customer needs ldquoWhen C-store customers come in looking for a particular snacksand-wich itrsquos important to have the right product on hand This represents the convenience that keeps people coming back to your storerdquo he says

When it comes to coffee and fresh sandwiches the MTY Group has a lot to offer the industry Last year the group purchased Mr Sub and along with their Country Style brand is now rolling out a program to C-stores that will see operators able to offer both brands to their cus-tomers

According to Karen Weldman vice president of new business development express division at MTY the launch of Country Style and Mr Sub Express programs represents a fresh solution for C-stores and gas bars look-ing to get into foodservice ldquoMr Sub was established in Canada in 1958 and is a well known and highly respected brand The same is true for Country Style Together the

brands offer an exciting alternative for customers who see both marquees as high value and high quality play-ers in foodservicerdquo she says remarking that C-stores need only 480 square feet and about $150000 to invest to get into a full day part foodservice business that con-sists of a Country Style premium coffee program and fresh-made Mr Sub sandwich offer

ldquoConvenience retailing is undergoing an evolutionrdquo she says ldquoStores are now more customer targeted and more service focused than ever A foodservice offer-ing is all part of the contemporary face of Canadarsquos C-stores Without the edge that prepared food items deliver stores will find it increasingly harder to com-peterdquo she says

Indeed once upon a time the question was ndash lsquoGot milkrsquo Today business complexity and customer needs have C-store operators partnering with brands from AampW to Chester Fried Chicken Now the question to a customer who comes in for a loaf of bread and a box of breakfast cereal might well be ndash lsquoWill you have fries with thatrsquo

Certainly taste and convenience rule when it comes to snacks Now public attitudes are beginning to shift toward a greater demand for good-for-you quick bites The upshot is that manufacturers are coming forward with new product innovation to fill the void Retailers as well have seen the light and are looking more closely at making their real estate available to healthy snack alternatives The public is the beneficiary and the sector is on a growth curve as a result

When looking at the overall Canadian snacking environment consumers indicate that health is more important to them in the morn-ing than at any other time of day In fact according to The NPD Grouprsquos SnackTrack service which tracks over-all consumption and motivations for a cross-section of snack food catego-ries health is identified as the main reason for choosing snack foods ten per cent of the time in the morning compared to six per cent when look-ing across the entire day While taste still rules as the main consideration when making a snack food selection Canadians are more likely to want to start the day off right in the morning

Does this translate into the foods purchased from convenience stores in the morning To some extent yes According to the NPD Grouprsquos

heAlthy ChoiCeS

Guilt free snack alternatives are coming into their own as C-store customers seek out more healthful options

CONVENIENCE amp CARWASH CANADA 17

CREST service which tracks con-sumption across the foodservice industry juice muffins snack bars (which include cereal energy and granola bars) milk and bagels are all more likely to be purchased in the morning At the same time car-bonated soft drinks rank third of all foods and beverages purchased in the morning at convenience stores (behind coffee and juice) so health is certainly not the only consider-ation Additionally only two per cent of snack foods purchased at a conve-nient store in the morning had health identified as being the main driver behind the selection well under the ten per cent listed for all purchase venues in the same daypart

According to NPD Group Indus-try Specialist Joel Gregoire de-mographics are an additional chal-lenge Teens and young adults are more likely to get their foods and beverages from convenience stores For instance Teens 13-17 account for 15 per cent of all traffic at con-venience stores compared to seven per cent for all commercial food-service venues combined Healthrsquos importance however increases with age For example teens indi-cate that health is the main reason for choosing a snack food three per cent of the time compared to nine

18 May | June 2012

per cent for adults 55+ Convenience stores may see healthy offerings as a way to help drive traffic among older adults but the re-ality is that teens are the sweet spot for con-venience stores and one has to consider the potential incremental lift that healthy options would give convenience stores as consumers generally donrsquot see the this venue as a source for nutritious options

ldquoWhen teens visit a convenience store they are most likely to do so for a snack in the after-noon or the evening (73 per cent of their vis-its) whereas adults 55+ who tend to be more concerned with health are more likely to visit a convenience store in the morning (over 30 per cent of their visits) compared to teens (15 per cent of their visits)rdquo says Gregoire noting that the PM snack is still the most popular daypart for adults 55+ at over 45 per cent

Here Gregoire says a health positioning for convenience stores would likely have the greatest resonance in the morning among older consumers However he suggests one must remember not to get away from the core reasons why people snack which are taste and convenience

Indeed this is behind the success of General Mills Nature Valley and Fibre 1 snack bars Ac-cording to National Sales Manager Ted Sadin-sky the Sweet nrsquo Salty range of Nature Valley bars are the countryrsquos leader because they have addressed taste health and convenience He reports that General Mills offers four core products within their Granola line (NV Sweet nrsquo Salty NV Trail Mix NV Crunchy and Fibre 1)

ldquoThese bars work in all day parts they work well as promos and are a good add on to cof-fee and beverage salesrdquo he says noting that secondary placement is best by the coffee and hot beverage station ldquoThese snack bars are alternatives to the standard range of choco-late bars and other confectionary products To generate strong sales retailers need to make them visible in places where buying decisions are maderdquo

As well Sadinsky points out that the healthy snack bars are a solid profit source for retailers and driving incremental sales is highly benefi-cial to the bottom line ldquoThis is where in-store merchandizing comes into play Let customers know you have them and maximize the oppor-tunity by pairing them with other products to increase till ringrdquo he says commenting further

that like chocolate bars healthy snacks fall to impulse buying decisions and operators need to make that decision as easy as possible

With people seemingly more concerned about health and food it comes as not surprise that the healthy snacking product range is ex-panding well beyond granola bars

ldquoAs c-store operators see drug chains mov-ing into territory once occupied by conve-nience retailers they have been stepping up the product assortment and servicesrdquo says Chuck Arcand Corporate Director of Cana-dian Marketing Core-Mark a North American leader in marketing distribution and logistical support to the trade with a strong presence from Vancouver Island to Ottawa

Core-Mark is a broad line supplier and dis-tributor that can offer everything from pack-aged sandwiches to confectionary to chips to pizza and breakfast items to donuts and every-thing in between ldquoOur idea is really to increase profit per linear foot We do this through things like vendor consolidation a program where we reduce inventory and decrease interrup-tions from sales peoplerdquo he says noting that a typical store might see 43 direct store delivery staff ldquoWe can reduce this to just seven people a store has to deal withrdquo

What are his teams telling him about snacks in c-store ldquoHigh protein is big and we are see-ing strong sales of bulk jerky Manufacturers have reduced the sodium in their products to make them more attractive to health conscious consumers Gluten free chips like Covered Bridge brand are also selling well as society discovers a growing percentage of the popu-lation is negatively impacted by wheat prod-ucts We are also obtaining a lot of market data from the US a market that is farther ahead in terms of healthy snack consumer acceptance This data can give Canadian retailers a real leg up as trends move forwardrdquo he says pointing out that their teams have taken what they have learned and use this to build more eye-catch-ing displays and get the right products in store

ldquoWe are seeking to build the market to ag-ing and female customer bases that have been a bit slow in c-storerdquo he says concluding that while Canadian consumers are still thinking tra-ditional fare when it comes to snacking retail-ers need to be at the crest of the wave as the trend toward healthier products increases its presencerdquo

CONVENIENCE STORE VISITSBY AGE GROUP (MORNINGS)

TEENS1555+30

CAN

DY

END

C

AP R

ACK

BRE

AD

COOKIECRK R

HBCGM

MU

LTI

SNAC

K RKNUTSSALTYHANGING

CANDY

GOURMET CHIPS

MEAT SNACKSJERKY

CLEANINGPAPERPET FOOD

MEA

TSN

ACK

NU

TS amp

SE

EDS

FROZEN BEVERAGE amp SOFT SERVE HOTFOOD

BAKED GOODS

ENERGY DRINKS

MAPSFrsquoREAL ICE CREAM

SUNGLASSES

GRAB HEAT AND EAT FOOD SERVICE

CASH

REG

ISTE

R

READ

Y TO

EA

T H

OT

FOO

D

AUTOMOTIVE

OILS

DAIRY

LIG

HTE

RS

IMPU

LSE

BUY

ITEM

S

DELI COOLER ITEMS

CIGARETTES CIGARS amp OTHER

TOBACCO PRODUCTS

HANGING CANDY

HANGING CANDY

HANGING CANDY

HANGING CANDY

Contact your local Core-Mark office Ontario NW OntarioSask Manitoba Calgary Vancouver1-877-864-0285 1-800-665-7575 1-800-982-7552 1-800-242-8402 1-800-663-9963

ldquoand we do coffeerdquo

wwwcore-markcom email carcandcore-markcom

RETAIL BEVERAGE

FRESH SANDWICHES

DRINKSYOGURTENTREES

For everything you need

20 May | June 2012 CONVENIENCE amp CARWASH CANADA 20

To craft an effective marketing strategy retailers must know their customers Consumer insights enable merchants to target campaigns and maximize ROI In the past it was difficult for marketers to identify consumer preferences efficiently which led to a scattered approach to marketing with messages distributed broadly and randomly in the hope that they would stick with a sufficient number of receptive consumers to make campaigns worthwhile

However new technology developments have opened up fresh possibilities that have profound implications for both marketers and shoppers An increasingly mobile culture ndash in which millions of consumers are always connected via smart-phones and tablet devices ndash coupled with ad-vances in real-time data collection and measure-ment capabilities provide new opportunities for retailers Those who capitalize on these new op-portunities will be the winners in the proximity marketplace

A SMARtER INFRAStRuCtuRE REQuIRES SMARtER MARKEtINg PROgRAMSProximity advertising ndash the ability to reach customers within range of a particular location with targeted messages ndash is a fast-growing trend for one simple reason It works In fact an IBM study found that 72 of customers are receptive to marketing messages about products and services that are within sight of the customerrsquos location

Thatrsquos a powerful incentive for retailers and the good news is that new technology tools al-low them to reach potential customers ndash without compromising consumer privacy ndash at a price that is far more affordable than many traditional cam-paigns Today merchants can send rich media messages to consumers within range using the Bluetoothreg technology that powers customer smartphones and devices

by Alex Romanov CEO iSIGN Media

getting to know you

REACHING CUSTOMERS WITH PROXIMITY ADVERTISING

The most effective proximity marketing strate-gies combine the power of Bluetooth technol-ogy with the dynamic capabilities of digital sig-nage a proven technique offered by a mature industry that allows retailers to promote brands products and services in a more direct personal-ized way than traditional static signage By com-bining these two media tools merchants can personalize digital signage content reach con-sumers with messages on their devices that are as personal as a text and match the offer to the consumersrsquo preferences This strategy creates a whole that is greater than the sum of its parts

COMMuNICAtINg WItH CuStOMERS IN tHEIR PREFERRED MEDIuMSIn an interactive multimedia culture the winners will be advertisers who speak to consumers in their preferred language which is increasingly mobile and personalized Consumers are bombarded with messages from all sides and only those offers crafted in the same manner as consumersrsquo preferred content can cut through the clutter Proximity advertising fits the bill since it is dynamic and delivers unparalleled opportunities for interaction

Proximity marketingrsquos ability to reach consum-ers in a personal way is only the beginning It also offers virtually endless opportunities to de-liver consumer insights to the merchant in real time enabling retailers to further refine messag-ing to conform to consumer preferences And it does this in an unobtrusive way since consumers first opt-in to the messaging

For example imagine being able to send a rich media message to a potential customerrsquos handheld device when that customer is in close proximity to a retail outlet The message could be an offer for a mobile coupon that provides the customer with a discount on a product or service with the message reinforced by digi-

CONVENIENCE amp CARWASH CANADA 21

tal signage promoting the same or a related product or service Imagine having the ability to change the messaging and signage on the fly to generate greater ROI based on real-time consumer metrics

This scenario is possible right now and the technology to make it happen is as ubiquitous as a smartphone and often more affordable than traditional marketing campaigns And because itrsquos a proven way to generate ROI by leveraging mobile culture and consumer buying behavior it is the future of advertising

A WIN FOR CONSuMERS AND MERCHANtSClearly proximity advertising holds great promise for retailers looking to generate new business and garner improved returns on their advertising investments But consumers

win in this brave new marketing world too In fact they might be the biggest winners of all Thatrsquos because proximity advertising engages consumers via their preferred method of communication ndash interactive spontaneous ndash while they are already engaged in enjoyable activities on the go

By combining emerging mobile marketing techniques with mature digital signage strate-gies merchants can engage consumers directly and intimately offering greater levels of inter-activity to deliver quality content and targeted offers It enables merchants to reach tech-savvy customers on their own terms while measuring message effectiveness and adjusting offers to consumer preferences in real time This delivers a win to participants at both ends of the con-versation

AbOut tHE AutHORAlex Romanov is CEO of iSIGN Media a leading North American multiplatform advertising solutions company that utilizes Bluetooth Mobile Wi-Fi and Location-Aware technologies to deliver rich media permission-based messages to engage consumers more deeply and cost-effectively Find out more at httpisignmediacom

With just a flash in front of a reader and no PIN the Interac Flash enhanced debit card gives

customers a faster way to pay For you it means quicker lines better service and reduced

cash handling costs Interac Flash Itrsquos the Canadian way to pay now even faster

Find out more at InteracFlashca

Serve customers in a flashIntroducing Interac FlashTM

regtrade Interac the Interac logo Interac Flash Everyday Simply the armoured truck design and the Interac Flash design are trade-marks of Interac Inc Used under license The Contactless Symbol is owned by EMV Co LLC Used under license

CLIENT Interac TRIM 8125 x 10875 PUBLICATION Convenience amp Car Wash CanadaJOB IT-1356-T-CWC LIVE

DESCRIPTION FP 4C BLEED +025 INSERTION DATE Jan 2012

APPROVALSACCOUNT DIRECTOR CREATIVE DIRECTOR WRITER STUDIO MANAGER

1910 Yonge St Toronto ON T 416 484-1959

APPROVED

IT-1356-T-CWCindd 1 11-11-30 138 PM

by Sean Townsend

CONVENIENCE amp CARWASH CANADA 23

Itrsquos an all-too-familiar scenario in the convenience store and gas station retail industry a new employee comes on board goes through orientation and trainingmdashand is gone within months

When it comes to the bottom line high em-ployee turnover is a double-edged problem los-ing employees is expensive and so is replacing them With so much at stake many experts say the best way to prevent turnover is to hire the right people in the first place

Thatrsquos the goal at Pioneer Petroleums with the innovative online application system the com-pany is using to pre-qualify retail operators for its sites in Ontario and Manitoba

ldquoPioneer owns more than 700 sites from ba-sic gas stations to full-service operations with convenience stores and carwashesrdquo says John Skakie an HR consultant who has been working with Pioneer since 2006 ldquoThat allows for different levels of investment by a diverse group of retail

eMployee retention

Reliability and Relationshippre-eMployMent SCreening toolS help iMprove the bottoM line

operators who are independent contractorsrdquoSkakie says Pioneer sees an average of 200-

to-220 qualified candidates per 12-month rolling period competing for between 10-and-25 job opportunities over the same period

To apply applicants create a profile to enter their contact information and resume Then they answer a series of pre-qualification and screen-ing questions For those who are qualified the third stage is an in-person interview with Pioneer staff

The cornerstone of the pre-qualification step is the Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool avail-able through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job per-formance courtesy emotional maturity consci-entiousness trustworthiness job commitment and safety

Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool available through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job performance courtesy emotional maturity conscientiousness trustworthiness job commitment and safety

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

2012 State Conventions amp Trade ShowsCome Join Us

For more State Convention amp trade Show inFormation Go to the map at wwwwpmacom and select the state where you would like to attend or call (801) 263-9762

Convention Golf tournament and trade Show

MPMCSAMontana PetroleuM Marketers and ConvenienCe store assoCiation

Save the date June 5-7 2012

Billings Hotel amp Convention Center Billings MT

Montanabull Billings

Suncadia Lodge

Cle Elum WAJune 18-21 2012 Mark Your Calendar WOMA Convention

Washington

bullCle Elum

Idaho Petroleum Marketers amp C-Store Association

ConventionAugust 1-3 2012

Idaho

Coeur drsquoAlene bull

CCCMag12 MayJun hlf10406indd 1 4612 1221 PM

CONVENIENCE amp CARWASH CANADA 25

ldquoBy definition reliable and productive work behaviour requires a long-term commitment to the jobrdquo explains Dr Gerald Borofsky clinical psychologist and author of the ERI tool ldquoHowever additional work behaviour skills are also necessary for reliable and productive job performance In addition to assessing an applicantrsquos long-term job commit-ment the ERI assesses these work behaviour skillsrdquo

Borofsky says improving employee retention was one of his objectives in developing the tool ldquoFor a number of years we had been in the business of providing com-panies with pre-employment assessment services and consultation Customers identified a number of problems regarding the reliability and productivity of their workforce Among other things they indicated that retention was a major problem for them and that low employee reten-tion was a source of cost that directly affected their overall profits Their complaints included needing to spend too much time hiring and training new employees and not being able to spend enough time on revenue-generating activitiesrdquo

Borofsky adds that the ERI is backed by more than 15 research studies that have ldquoconsistently documented the relationship between ERI use and reduced turnover with an average reduction of 35 and an average return on investment of greater than 500rdquo

Skakiersquos results with Pioneer also suggest that the selec-tion process works ldquoThe ERI is perfect for this particular application and itrsquos what sets the process apartrdquo he says ldquoOur data from April 2011 show that wersquove had less than two per cent turnover of candidates who went through the processrdquo

Aside from helping to rule out unsuitable candidates the ERI provides options for follow up questions interview-ers can ask to make sure a promising candidate is a good fit with the organization ldquoIt helps employers make an in-formed decisionrdquo says Skakie ldquoand an informed decision is a better decisionrdquo

Skakie notes that there is a personal side to his role which occasionally includes calling applicants to ask about unclear information or coaching Pioneer staff on effective interview questions ldquoSometimes there can be issues with language or interpretation and sometimes you make a judgment call about a candidatersquos fitrdquo he says ldquoIt helps build the relation-ship between candidates and district managers because that relationship has already been nurturedrdquo

For Skakie that mix of people and process is at the heart of why the system works with Pioneerrsquos culture ldquoTheyrsquore re-ally trying to build relationships The system helps to deter-mine who will have those good relationshipsmdashwith custom-ers with management and with the brandrdquo

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

Experience more than just a clean carCall Pumps amp Pressure Invest in experience Our car wash division has over 70 years of combined experience in manufacturing service sales and ownership bringing our customers the best value for their investment

18884309359Red Deer Edmonton Calgary Brandon Grande Prairie Leduc

wwwpumpsandpressurecom

Alberta distributor for Turtle Wax products amp the Alberta and Manitoba Distributor for Rykorsquos car wash equipment and replacements parts

18884309359Red Deer middot Edmonton middot Calgary middot Leduc Grand Prairie Brandon

wwwpumpsandpressurecom

by Russ Bell

CONVENIENCE amp CARWASH CANADA 27

Managed Services Allow You to Manage Your Profitability

If you feel as if downtime is impacting your car wash revenues and you have a daily goal of maximizing your equipment uptime then perhaps effective managed services of your facility and equipment is an option worth considering

Factory-trained field technicians can address any issue occurring at any car wash even if it is a competitive piece of equipment With equipment servicing itrsquos important for a customer to be aware of the complete list of ser-vices and options from the service provider whether itrsquos in-the-bay equipment servicing with high-quality envi-ronmentally safe low cost-per-wash chemicals or cus-tomer marketing programs designed to improve wash count totals and the value of each wash

Within the bay itself a service provider can be a cus-tomerrsquos source for related car wash equipment ndash vacu-ums doors heaters air compressors lights and bay cleaning services Some companies offer ongoing ser-vice options including consultation on turnkey reloads These added benefits include help with electrical and plumbing bay modifications wall systems fiberglass or painting signs andor promotional packages doors and door controls in-floor and radiant heat In addition it is possible to look to the service provider for staff training vending and ancillary equipment installation and equip-

regulAr CAr wASh equipMent MAintenAnCe deliverS better SySteM uptiMe And helpS your bottoM line

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

CONVENIENCE amp CARWASH CANADA 29

ment removal and disposalWhen starting to address the ser-

vice requirements service technicians might rely on a detailed computerized service history This information usu-ally helps the technician address the likely problems in advance and fa-cilitate a faster on-site fix especially when a customer needs it most

there are other reasons to rely on regular service The first is the simple fact that better maintenance of your car wash equipment will deliver better system uptime and a lower potential for vehicle damage At Ryko we believe in flexible planning Whatever level of service is going to reduce your downtime and increase your uptime then thatrsquos the service agreement we want you to have On average most operations choose one of the following optionsbull A true fixed cost flat fee that en-

ables you (the customer) to budget hisher expenses on an annual basis

bull A true fixed Price Per Wash (PPW) chemical and service plan where the company shares the risk based on wash count variation

bull A time and materials plan where technicians can be called on an as- needed basis and customers are billed for actual service time and materials used

Regular monthly preventive inspection or preventative maintenance service agreements can be the most effective methods for maintaining a successful operation The standard scope of service agreements includesbull Scheduled equipment inspectionsbull Comprehensive equipment lubri-

cation programsbull Chemical level checksbull Verification of PCI compliance

supportbull Operational reviews of payment

processing systemsbull A general equipment performance

assessment

bull Product adjustments to allow for maximum wash qualityvolume

bull Completion of a multi-point per-formance checklist

bull Repairreplacement recommen-dation

Beyond the actual equipment servicing customers can also look to their service provider as a partner in the maintenance and support of accounting programs for car washes and revenue sharing opportunities

Throughout Canada there are well-staffed outlets with teams of trained service professionals consult with your equipment manufacturer for the service provider in your area

For more information on how Ryko can help the profitability of your operation through managed services please call 800284-7956 or visit Ryko at wwwrykocom

32 May | June 2012

by Josh Hart

In Through the Out Door

why ChooSing the CorreCt CArwASh door pACkAge And knowing the trendS iS iMportAnt for your buSineSS

Carwash doors are often looked

at as an aftermarket purchase

Owners spend hundreds

of thousands of dollars on

acquiring land constructing

buildings and buying the right

wash equipment but neglect

the importance of the carwash

door The reality is that if your

door is not functioning properly

your customer does not have

access to your business

34 May | June 2012

There are many factors to con-sider when deciding on the best type of carwash door for your busi-ness You should be specific on your expectations and discuss these with your distributor to ensure the proper door package for your application Although many different styles of doors have been used in car washes the most popular are polycarbonate and aluminum doors

NEW tECHNOlOgy IN DOORSMost of the newest carwash door technology hinges around corrosion-resistant products Polycarbonate doors have replaced the majority of the old steel doors during the last 10 years

Customers are looking for qual-ity product support and warranty Most of the washes today are corpo-rations or individuals with multiple sites With most washes lacking an on-site maintenance person having quality products that require little or no maintenance is becoming more important

There are many new options avail-able on hardware packages for poly-carbonate doors One of the greatest advancements is in the counterbal-ance systems It used to be that all

doors had torsion springs to balance the door The problem with springs is that top-of-the- line galvanized steel springs are only good for 100000 cycles and then likely to break To ex-tend their lifespan itrsquos important to grease the springs however this usu-ally leads to grease dripping down on the door and affecting its appearance When the spring does break it usu-ally means replacing the entire shaft line because you are unable to get the drums and bearings off to access the damaged spring

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs Even-tually the strap may break but it is a low-cost replacement and does not require replacing the entire shaft line

Hardware for carwash doors has come a long way in recent times It is important to research all of your op-tions and know what you are buying Although standard galvanized steel hardware may be fine for your detail bay within a couple of years it will be completely rusted in a carwash For your carwash bay make sure you look at options such as plastic or stainless steel items including hinges shafts bearings and bearing plates as well as e-coat corrosion resistant drums

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs

YOU DO HAVE A CHOICE

INDUSTRY UPDATE

What are car wash owners saying about the Washworld RazorldquoWe bought the Razors mostly because they have the

latest technologyThe Virtual Attendant is a huge advantage because

you donrsquot have to baby-sit the machines Our

customers have thanked us for putting them in our

washrdquo

Greg ThompsonMass Avenue Car Wash

ldquoThe machine is awesome the people and service are

second to NOBODY The Razor is an excellent piece of

equipmentrdquo

Scott FordSoapy Sadies Car Wash

Why the rave reviews for Razor Itrsquos the

features that come standard with Razor

that make the difference

bullVirtual Attendantregndash eliminates need to be on site

to reset the wash

bull Smooth radial arch motion

bull FlexPassreg system ndash One pass top amp side application

of anything that can go through arch increases

thru-put

bull VS2regndash Vehicle Sizing System a clean treadle free

design

bull Triplepass technology for optimal front amp rear

cleaning

bull Belt drive technology eliminates need for tires amp

inner tubes

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficultMaybe but the good news is that we arenrsquot going to stop making one system only to re-introduce it laterYoursquoll always have a choice and thatrsquos a good thingGive Washtech a call and we can help you make the right choice

Exceptional service premium parts and world class carwash equipment

Contact us today 403 243-1312 wwwwashtechca

YOU DO HAVE A CHOICE

For more than 15 years Blendco has been demonstrating the convenience and cost effectiveness of powder to liquid formulations with the patented SuperSatreg

Custom Detergent System SuperSat detergents have proven formulations for cleaning power fragrance and color This system makes a full range of detergents continuously and automatically at your wash No other system can compare to SuperSat the powder system standard Try it today to see why it is the best

36 May | June 2012

rollers with stainless steel stems with plastic wheels and all stainless steel bolts nuts and hinge screws Another option not well known in the industry is plastic track Plastic track offers you the corrosion resistance of stainless steel at a greatly reduced rate Plas-tic hardware also offers the benefit of less ice buildup as plastic is not as great a conductor of cold as steel is

tECHNOlOgy IN OPERAtORSThe introduction of the direct drive operators is another major improvement The first openers used in the carwash market were electric jackshaft openers but the problem as we all know now is that these did not hold up in tough car wash conditions This led to the introduction of the pneumatic jackshaft opener This opener performs and lasts well in the carwash environment but is still susceptible to problems with cables coming off the drums The latest opener the direct drive pneumatic opener can withstand the elements of the car wash environment and is guaranteed not to allow the cables to come off the drums

Using a direct drive operator is also another key element in battling ice problems in cold weather areas If ice builds up in the track a direct drive operator (one that attaches directly to the door) is more powerful than a jackshaft style (one that turns the shaft to operate the door) and in most cas-es can push through the ice Further-more in extreme scenarios where ice buildup does not allow the door to

close all the way a direct drive opener will stop with the door and keep ten-sion on the cables where a jackshaft opener will continue to turn the shaft even though the door did not go the full travel which can result in the cables coming off the drums

The key to choosing a successful door package is paying attention to the details and choosing the correct

options based on your specific appli-cation Remember the enter door is the first thing the customer sees be-fore entering the wash and the exit door is the last thing they see before leaving the wash The doors signify the entire facility If the doors look good and run smooth the customer leaves with that impression of the en-tire wash experience

the enter door is the first thing the customer sees before entering the wash and the exit door is the last thing they see before leaving the wash

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 10: CCW Magazine: May / June 2012

CONVENIENCE amp CARWASH CANADA 13

Prep

ared

Per

form

anceAS ConvenienCe retAil SeeS

trAditionAl MArketS like tobACCo SAleS Shrink they Are turning to toolS like prepAred food progrAMS for An edge in An inCreASingly CoMpetitive buSineSS SCene

The times they are a changinrsquo Certainly Canadarsquos C-stores are finding that the traditional product assortment of 15 years ago is less interesting to customers today As our world speeds up C-stores have found opportunity in helping us meet the challenges of modern-day time compression

This is where prepared foods have entered into the equation Every day 10 million Canadi-ans walk through the front doors of a C-store This represents 10 million opportunities to ad-dress their needs and make a positive differ-ence with products and services that now in-clude bench-made sandwiches and burgers soups and even Pad Thai As tobacco sales have waned operators have come forward with foodservice that is making the neighbourhood quick service shop about so much more than a place to pick up the newspaper and a pack of Players Lights

When it comes to prepared foods the most common choices for consumers at convenience stores (in descending order) are deli meat sandwiches chicken dishes burgers hot dogs breakfast sandwiches French fries and pizza (The NPD Grouprsquos CREST service) Quick grab (snack) items remain the most popular items for consumers far surpassing the top prepared food item deli meat sandwiches

CANDY END

CAP RACK

BREAD

COOKIECRK R

HBC

GM

MULTI

SNACK RK

NUTS

SALTY

HANGING

CANDY

GOURMET CHIPS

MEAT SNACKSJE

RKY

CLEANING

PAPER

PET FOOD

MEAT

SNACK

NUTS amp

SEEDS

FROZEN BEVERAGE

amp SOFT SERVE

HOTFOOD

BAKED

GOODS

ENERGY

DRINKS MAPSFrsquoREAL

ICE CREAM

SUNGLASSES

GRAB HEAT AND

EAT FOOD SERVICE

CASH

REGISTERAUTOMOTIVE

OILS

DAIRY

LIGHTERS

IMPULSE

BUY ITEMS

DELI COOLER

ITEMS

CIGARETTES CIGARS amp OTHER

TOBACCO PRODUCTS

HANGING

CANDY

HANGING

CANDY

HANGING

CANDY

HANGING

CANDY

COFFEE

RETAIL

BEVERAGE

FRESH SANDWICHES

DRINKSYOGURT

ENTREES

Contact your local Core-Mark office Ontario NW OntarioSask Manitoba Calgary Vancouver1-877-864-0285 1-800-665-7575 1-800-982-7552 1-800-242-8402 1-800-663-9963

READY TO EAT HOT

FOOD

Fresh sandwiches and pizzas too

wwwcore-markcom email carcandcore-markcom

For everything you need

14 March | April 2012

CONVENIENCE amp CARWASH CANADA 15

ldquoThe question for convenience store opera-tors is whether they can compete in catego-ries that are already served by QSR operators and offer comparable quality to consumersrdquo comments NPD Group Industry Special-ist Joel Gregoire ldquoAlso can they make the needed operational adjustments that would be required while maintaining their margins Perhaps more fundamentally are convenience store operators willing to invest in a communi-cations strategy to inform consumers of their

prepared options given that consumption behaviour in these venues is geared more to-wards traditional snack foodsrdquo

When looking specifically at frozen dinners daypart matters says Gregoire pointing to The NPD Grouprsquos National Eating Trends service which tracks food and beverage consump-tion across nearly all categories and venues ldquoYoung adults 18-34 are more likely to eat their frozen dinners at lunch likely because of the convenience the category offers and the fact that they are more likely to be lsquoon-the-gorsquo (ie at work) Consumers 65+ skew much more heavily to dinner indicating that this format is less likely to be an on-the-go option and rather an in-home dinner solution that requires little preparation (and cleanup) for this age group Perfect for someone who is single Position-ing frozen meals as an on-the-go solution for younger consumers in the middle of the day may prove a better fit for the C-store chan-

nel With this in mind if C-stores do offer frozen meals to be eaten on premise they should look to create a friendly environment thatrsquos conducive to heating and eatingrdquo

This friendly environment is one that is the re-sult of a lot of adaptation For example as drug chains move more fully into the convenience sector C-stores find themselves offering less grocery less frozen and more hot foods and snacks as they seek to meet the challenge of competition head on

ldquoAs competition increases C-stores must reinvent themselves to become something much more than a place for a late night quart of milkrdquo says Chuck Arcand corporate director of Canadian marketing with Core-Mark a go-to company that is a key distributor and store service provider to the countryrsquos convenience sector

Arcand reports Core-Mark has been offering products to fill in the foodservice gap at C-stores For example they offer Richmond Valley frozen entrees that can be heated in-store or at the office and a pizza program that can be sold hot by the slice by the pie or refrigerated for take nrsquo bake ldquoThese pizzas are great for stores close to schoolsrdquo he says Core-Mark also of-fers a Campbellrsquos soup program complete with kettle as well as a new George Pepper soup line There is also a roller grill offering break-fast burritos and other items a pastry assort-ment that includes frozen product (six varieties of doughnuts) that is on a par with anything in the market More Core Mark offers a sandwich program that features 15-to-20 varieties of fresh and atmospherically modified (CO2) selections

ldquoAt Core-Mark we are really a partner in cre-ating in-store profit centres and helping reduce overhead We can also reduce the need to hold

Karen Weldman vice president of new business development says C-stores need only 480 square feet and about $150000 to invest to get into a full day part foodservice business that consists of a Country Style premium coffee program and fresh-made Mr SUB sandwich offer

16 May | June 2012

large amounts of inventory thanks to our close supportrdquo

C e r t a i n l y close support is essential when offering food programs that require re-frigerated or m e r c h a n d i z e s u p e r v i s i o n like monitoring turns and shelf placement This is where compa-nies like Core-Mark and others such as National DSD Group a national direct-to-store leader with more than 200 vehicles ser-vicing the coun-

try come into playldquoOur people are in stores on a scheduled basis to ser-

vice sandwiches and other snack sections throughout the operationrdquo says National DSDrsquos Henry Arsenault who re-ports that the company offers multi-temperature trucks an attribute that creates something like a snack foods warehouse on wheels It also means consistent restock-ing a major factor in customer needs ldquoWhen C-store customers come in looking for a particular snacksand-wich itrsquos important to have the right product on hand This represents the convenience that keeps people coming back to your storerdquo he says

When it comes to coffee and fresh sandwiches the MTY Group has a lot to offer the industry Last year the group purchased Mr Sub and along with their Country Style brand is now rolling out a program to C-stores that will see operators able to offer both brands to their cus-tomers

According to Karen Weldman vice president of new business development express division at MTY the launch of Country Style and Mr Sub Express programs represents a fresh solution for C-stores and gas bars look-ing to get into foodservice ldquoMr Sub was established in Canada in 1958 and is a well known and highly respected brand The same is true for Country Style Together the

brands offer an exciting alternative for customers who see both marquees as high value and high quality play-ers in foodservicerdquo she says remarking that C-stores need only 480 square feet and about $150000 to invest to get into a full day part foodservice business that con-sists of a Country Style premium coffee program and fresh-made Mr Sub sandwich offer

ldquoConvenience retailing is undergoing an evolutionrdquo she says ldquoStores are now more customer targeted and more service focused than ever A foodservice offer-ing is all part of the contemporary face of Canadarsquos C-stores Without the edge that prepared food items deliver stores will find it increasingly harder to com-peterdquo she says

Indeed once upon a time the question was ndash lsquoGot milkrsquo Today business complexity and customer needs have C-store operators partnering with brands from AampW to Chester Fried Chicken Now the question to a customer who comes in for a loaf of bread and a box of breakfast cereal might well be ndash lsquoWill you have fries with thatrsquo

Certainly taste and convenience rule when it comes to snacks Now public attitudes are beginning to shift toward a greater demand for good-for-you quick bites The upshot is that manufacturers are coming forward with new product innovation to fill the void Retailers as well have seen the light and are looking more closely at making their real estate available to healthy snack alternatives The public is the beneficiary and the sector is on a growth curve as a result

When looking at the overall Canadian snacking environment consumers indicate that health is more important to them in the morn-ing than at any other time of day In fact according to The NPD Grouprsquos SnackTrack service which tracks over-all consumption and motivations for a cross-section of snack food catego-ries health is identified as the main reason for choosing snack foods ten per cent of the time in the morning compared to six per cent when look-ing across the entire day While taste still rules as the main consideration when making a snack food selection Canadians are more likely to want to start the day off right in the morning

Does this translate into the foods purchased from convenience stores in the morning To some extent yes According to the NPD Grouprsquos

heAlthy ChoiCeS

Guilt free snack alternatives are coming into their own as C-store customers seek out more healthful options

CONVENIENCE amp CARWASH CANADA 17

CREST service which tracks con-sumption across the foodservice industry juice muffins snack bars (which include cereal energy and granola bars) milk and bagels are all more likely to be purchased in the morning At the same time car-bonated soft drinks rank third of all foods and beverages purchased in the morning at convenience stores (behind coffee and juice) so health is certainly not the only consider-ation Additionally only two per cent of snack foods purchased at a conve-nient store in the morning had health identified as being the main driver behind the selection well under the ten per cent listed for all purchase venues in the same daypart

According to NPD Group Indus-try Specialist Joel Gregoire de-mographics are an additional chal-lenge Teens and young adults are more likely to get their foods and beverages from convenience stores For instance Teens 13-17 account for 15 per cent of all traffic at con-venience stores compared to seven per cent for all commercial food-service venues combined Healthrsquos importance however increases with age For example teens indi-cate that health is the main reason for choosing a snack food three per cent of the time compared to nine

18 May | June 2012

per cent for adults 55+ Convenience stores may see healthy offerings as a way to help drive traffic among older adults but the re-ality is that teens are the sweet spot for con-venience stores and one has to consider the potential incremental lift that healthy options would give convenience stores as consumers generally donrsquot see the this venue as a source for nutritious options

ldquoWhen teens visit a convenience store they are most likely to do so for a snack in the after-noon or the evening (73 per cent of their vis-its) whereas adults 55+ who tend to be more concerned with health are more likely to visit a convenience store in the morning (over 30 per cent of their visits) compared to teens (15 per cent of their visits)rdquo says Gregoire noting that the PM snack is still the most popular daypart for adults 55+ at over 45 per cent

Here Gregoire says a health positioning for convenience stores would likely have the greatest resonance in the morning among older consumers However he suggests one must remember not to get away from the core reasons why people snack which are taste and convenience

Indeed this is behind the success of General Mills Nature Valley and Fibre 1 snack bars Ac-cording to National Sales Manager Ted Sadin-sky the Sweet nrsquo Salty range of Nature Valley bars are the countryrsquos leader because they have addressed taste health and convenience He reports that General Mills offers four core products within their Granola line (NV Sweet nrsquo Salty NV Trail Mix NV Crunchy and Fibre 1)

ldquoThese bars work in all day parts they work well as promos and are a good add on to cof-fee and beverage salesrdquo he says noting that secondary placement is best by the coffee and hot beverage station ldquoThese snack bars are alternatives to the standard range of choco-late bars and other confectionary products To generate strong sales retailers need to make them visible in places where buying decisions are maderdquo

As well Sadinsky points out that the healthy snack bars are a solid profit source for retailers and driving incremental sales is highly benefi-cial to the bottom line ldquoThis is where in-store merchandizing comes into play Let customers know you have them and maximize the oppor-tunity by pairing them with other products to increase till ringrdquo he says commenting further

that like chocolate bars healthy snacks fall to impulse buying decisions and operators need to make that decision as easy as possible

With people seemingly more concerned about health and food it comes as not surprise that the healthy snacking product range is ex-panding well beyond granola bars

ldquoAs c-store operators see drug chains mov-ing into territory once occupied by conve-nience retailers they have been stepping up the product assortment and servicesrdquo says Chuck Arcand Corporate Director of Cana-dian Marketing Core-Mark a North American leader in marketing distribution and logistical support to the trade with a strong presence from Vancouver Island to Ottawa

Core-Mark is a broad line supplier and dis-tributor that can offer everything from pack-aged sandwiches to confectionary to chips to pizza and breakfast items to donuts and every-thing in between ldquoOur idea is really to increase profit per linear foot We do this through things like vendor consolidation a program where we reduce inventory and decrease interrup-tions from sales peoplerdquo he says noting that a typical store might see 43 direct store delivery staff ldquoWe can reduce this to just seven people a store has to deal withrdquo

What are his teams telling him about snacks in c-store ldquoHigh protein is big and we are see-ing strong sales of bulk jerky Manufacturers have reduced the sodium in their products to make them more attractive to health conscious consumers Gluten free chips like Covered Bridge brand are also selling well as society discovers a growing percentage of the popu-lation is negatively impacted by wheat prod-ucts We are also obtaining a lot of market data from the US a market that is farther ahead in terms of healthy snack consumer acceptance This data can give Canadian retailers a real leg up as trends move forwardrdquo he says pointing out that their teams have taken what they have learned and use this to build more eye-catch-ing displays and get the right products in store

ldquoWe are seeking to build the market to ag-ing and female customer bases that have been a bit slow in c-storerdquo he says concluding that while Canadian consumers are still thinking tra-ditional fare when it comes to snacking retail-ers need to be at the crest of the wave as the trend toward healthier products increases its presencerdquo

CONVENIENCE STORE VISITSBY AGE GROUP (MORNINGS)

TEENS1555+30

CAN

DY

END

C

AP R

ACK

BRE

AD

COOKIECRK R

HBCGM

MU

LTI

SNAC

K RKNUTSSALTYHANGING

CANDY

GOURMET CHIPS

MEAT SNACKSJERKY

CLEANINGPAPERPET FOOD

MEA

TSN

ACK

NU

TS amp

SE

EDS

FROZEN BEVERAGE amp SOFT SERVE HOTFOOD

BAKED GOODS

ENERGY DRINKS

MAPSFrsquoREAL ICE CREAM

SUNGLASSES

GRAB HEAT AND EAT FOOD SERVICE

CASH

REG

ISTE

R

READ

Y TO

EA

T H

OT

FOO

D

AUTOMOTIVE

OILS

DAIRY

LIG

HTE

RS

IMPU

LSE

BUY

ITEM

S

DELI COOLER ITEMS

CIGARETTES CIGARS amp OTHER

TOBACCO PRODUCTS

HANGING CANDY

HANGING CANDY

HANGING CANDY

HANGING CANDY

Contact your local Core-Mark office Ontario NW OntarioSask Manitoba Calgary Vancouver1-877-864-0285 1-800-665-7575 1-800-982-7552 1-800-242-8402 1-800-663-9963

ldquoand we do coffeerdquo

wwwcore-markcom email carcandcore-markcom

RETAIL BEVERAGE

FRESH SANDWICHES

DRINKSYOGURTENTREES

For everything you need

20 May | June 2012 CONVENIENCE amp CARWASH CANADA 20

To craft an effective marketing strategy retailers must know their customers Consumer insights enable merchants to target campaigns and maximize ROI In the past it was difficult for marketers to identify consumer preferences efficiently which led to a scattered approach to marketing with messages distributed broadly and randomly in the hope that they would stick with a sufficient number of receptive consumers to make campaigns worthwhile

However new technology developments have opened up fresh possibilities that have profound implications for both marketers and shoppers An increasingly mobile culture ndash in which millions of consumers are always connected via smart-phones and tablet devices ndash coupled with ad-vances in real-time data collection and measure-ment capabilities provide new opportunities for retailers Those who capitalize on these new op-portunities will be the winners in the proximity marketplace

A SMARtER INFRAStRuCtuRE REQuIRES SMARtER MARKEtINg PROgRAMSProximity advertising ndash the ability to reach customers within range of a particular location with targeted messages ndash is a fast-growing trend for one simple reason It works In fact an IBM study found that 72 of customers are receptive to marketing messages about products and services that are within sight of the customerrsquos location

Thatrsquos a powerful incentive for retailers and the good news is that new technology tools al-low them to reach potential customers ndash without compromising consumer privacy ndash at a price that is far more affordable than many traditional cam-paigns Today merchants can send rich media messages to consumers within range using the Bluetoothreg technology that powers customer smartphones and devices

by Alex Romanov CEO iSIGN Media

getting to know you

REACHING CUSTOMERS WITH PROXIMITY ADVERTISING

The most effective proximity marketing strate-gies combine the power of Bluetooth technol-ogy with the dynamic capabilities of digital sig-nage a proven technique offered by a mature industry that allows retailers to promote brands products and services in a more direct personal-ized way than traditional static signage By com-bining these two media tools merchants can personalize digital signage content reach con-sumers with messages on their devices that are as personal as a text and match the offer to the consumersrsquo preferences This strategy creates a whole that is greater than the sum of its parts

COMMuNICAtINg WItH CuStOMERS IN tHEIR PREFERRED MEDIuMSIn an interactive multimedia culture the winners will be advertisers who speak to consumers in their preferred language which is increasingly mobile and personalized Consumers are bombarded with messages from all sides and only those offers crafted in the same manner as consumersrsquo preferred content can cut through the clutter Proximity advertising fits the bill since it is dynamic and delivers unparalleled opportunities for interaction

Proximity marketingrsquos ability to reach consum-ers in a personal way is only the beginning It also offers virtually endless opportunities to de-liver consumer insights to the merchant in real time enabling retailers to further refine messag-ing to conform to consumer preferences And it does this in an unobtrusive way since consumers first opt-in to the messaging

For example imagine being able to send a rich media message to a potential customerrsquos handheld device when that customer is in close proximity to a retail outlet The message could be an offer for a mobile coupon that provides the customer with a discount on a product or service with the message reinforced by digi-

CONVENIENCE amp CARWASH CANADA 21

tal signage promoting the same or a related product or service Imagine having the ability to change the messaging and signage on the fly to generate greater ROI based on real-time consumer metrics

This scenario is possible right now and the technology to make it happen is as ubiquitous as a smartphone and often more affordable than traditional marketing campaigns And because itrsquos a proven way to generate ROI by leveraging mobile culture and consumer buying behavior it is the future of advertising

A WIN FOR CONSuMERS AND MERCHANtSClearly proximity advertising holds great promise for retailers looking to generate new business and garner improved returns on their advertising investments But consumers

win in this brave new marketing world too In fact they might be the biggest winners of all Thatrsquos because proximity advertising engages consumers via their preferred method of communication ndash interactive spontaneous ndash while they are already engaged in enjoyable activities on the go

By combining emerging mobile marketing techniques with mature digital signage strate-gies merchants can engage consumers directly and intimately offering greater levels of inter-activity to deliver quality content and targeted offers It enables merchants to reach tech-savvy customers on their own terms while measuring message effectiveness and adjusting offers to consumer preferences in real time This delivers a win to participants at both ends of the con-versation

AbOut tHE AutHORAlex Romanov is CEO of iSIGN Media a leading North American multiplatform advertising solutions company that utilizes Bluetooth Mobile Wi-Fi and Location-Aware technologies to deliver rich media permission-based messages to engage consumers more deeply and cost-effectively Find out more at httpisignmediacom

With just a flash in front of a reader and no PIN the Interac Flash enhanced debit card gives

customers a faster way to pay For you it means quicker lines better service and reduced

cash handling costs Interac Flash Itrsquos the Canadian way to pay now even faster

Find out more at InteracFlashca

Serve customers in a flashIntroducing Interac FlashTM

regtrade Interac the Interac logo Interac Flash Everyday Simply the armoured truck design and the Interac Flash design are trade-marks of Interac Inc Used under license The Contactless Symbol is owned by EMV Co LLC Used under license

CLIENT Interac TRIM 8125 x 10875 PUBLICATION Convenience amp Car Wash CanadaJOB IT-1356-T-CWC LIVE

DESCRIPTION FP 4C BLEED +025 INSERTION DATE Jan 2012

APPROVALSACCOUNT DIRECTOR CREATIVE DIRECTOR WRITER STUDIO MANAGER

1910 Yonge St Toronto ON T 416 484-1959

APPROVED

IT-1356-T-CWCindd 1 11-11-30 138 PM

by Sean Townsend

CONVENIENCE amp CARWASH CANADA 23

Itrsquos an all-too-familiar scenario in the convenience store and gas station retail industry a new employee comes on board goes through orientation and trainingmdashand is gone within months

When it comes to the bottom line high em-ployee turnover is a double-edged problem los-ing employees is expensive and so is replacing them With so much at stake many experts say the best way to prevent turnover is to hire the right people in the first place

Thatrsquos the goal at Pioneer Petroleums with the innovative online application system the com-pany is using to pre-qualify retail operators for its sites in Ontario and Manitoba

ldquoPioneer owns more than 700 sites from ba-sic gas stations to full-service operations with convenience stores and carwashesrdquo says John Skakie an HR consultant who has been working with Pioneer since 2006 ldquoThat allows for different levels of investment by a diverse group of retail

eMployee retention

Reliability and Relationshippre-eMployMent SCreening toolS help iMprove the bottoM line

operators who are independent contractorsrdquoSkakie says Pioneer sees an average of 200-

to-220 qualified candidates per 12-month rolling period competing for between 10-and-25 job opportunities over the same period

To apply applicants create a profile to enter their contact information and resume Then they answer a series of pre-qualification and screen-ing questions For those who are qualified the third stage is an in-person interview with Pioneer staff

The cornerstone of the pre-qualification step is the Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool avail-able through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job per-formance courtesy emotional maturity consci-entiousness trustworthiness job commitment and safety

Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool available through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job performance courtesy emotional maturity conscientiousness trustworthiness job commitment and safety

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

2012 State Conventions amp Trade ShowsCome Join Us

For more State Convention amp trade Show inFormation Go to the map at wwwwpmacom and select the state where you would like to attend or call (801) 263-9762

Convention Golf tournament and trade Show

MPMCSAMontana PetroleuM Marketers and ConvenienCe store assoCiation

Save the date June 5-7 2012

Billings Hotel amp Convention Center Billings MT

Montanabull Billings

Suncadia Lodge

Cle Elum WAJune 18-21 2012 Mark Your Calendar WOMA Convention

Washington

bullCle Elum

Idaho Petroleum Marketers amp C-Store Association

ConventionAugust 1-3 2012

Idaho

Coeur drsquoAlene bull

CCCMag12 MayJun hlf10406indd 1 4612 1221 PM

CONVENIENCE amp CARWASH CANADA 25

ldquoBy definition reliable and productive work behaviour requires a long-term commitment to the jobrdquo explains Dr Gerald Borofsky clinical psychologist and author of the ERI tool ldquoHowever additional work behaviour skills are also necessary for reliable and productive job performance In addition to assessing an applicantrsquos long-term job commit-ment the ERI assesses these work behaviour skillsrdquo

Borofsky says improving employee retention was one of his objectives in developing the tool ldquoFor a number of years we had been in the business of providing com-panies with pre-employment assessment services and consultation Customers identified a number of problems regarding the reliability and productivity of their workforce Among other things they indicated that retention was a major problem for them and that low employee reten-tion was a source of cost that directly affected their overall profits Their complaints included needing to spend too much time hiring and training new employees and not being able to spend enough time on revenue-generating activitiesrdquo

Borofsky adds that the ERI is backed by more than 15 research studies that have ldquoconsistently documented the relationship between ERI use and reduced turnover with an average reduction of 35 and an average return on investment of greater than 500rdquo

Skakiersquos results with Pioneer also suggest that the selec-tion process works ldquoThe ERI is perfect for this particular application and itrsquos what sets the process apartrdquo he says ldquoOur data from April 2011 show that wersquove had less than two per cent turnover of candidates who went through the processrdquo

Aside from helping to rule out unsuitable candidates the ERI provides options for follow up questions interview-ers can ask to make sure a promising candidate is a good fit with the organization ldquoIt helps employers make an in-formed decisionrdquo says Skakie ldquoand an informed decision is a better decisionrdquo

Skakie notes that there is a personal side to his role which occasionally includes calling applicants to ask about unclear information or coaching Pioneer staff on effective interview questions ldquoSometimes there can be issues with language or interpretation and sometimes you make a judgment call about a candidatersquos fitrdquo he says ldquoIt helps build the relation-ship between candidates and district managers because that relationship has already been nurturedrdquo

For Skakie that mix of people and process is at the heart of why the system works with Pioneerrsquos culture ldquoTheyrsquore re-ally trying to build relationships The system helps to deter-mine who will have those good relationshipsmdashwith custom-ers with management and with the brandrdquo

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

Experience more than just a clean carCall Pumps amp Pressure Invest in experience Our car wash division has over 70 years of combined experience in manufacturing service sales and ownership bringing our customers the best value for their investment

18884309359Red Deer Edmonton Calgary Brandon Grande Prairie Leduc

wwwpumpsandpressurecom

Alberta distributor for Turtle Wax products amp the Alberta and Manitoba Distributor for Rykorsquos car wash equipment and replacements parts

18884309359Red Deer middot Edmonton middot Calgary middot Leduc Grand Prairie Brandon

wwwpumpsandpressurecom

by Russ Bell

CONVENIENCE amp CARWASH CANADA 27

Managed Services Allow You to Manage Your Profitability

If you feel as if downtime is impacting your car wash revenues and you have a daily goal of maximizing your equipment uptime then perhaps effective managed services of your facility and equipment is an option worth considering

Factory-trained field technicians can address any issue occurring at any car wash even if it is a competitive piece of equipment With equipment servicing itrsquos important for a customer to be aware of the complete list of ser-vices and options from the service provider whether itrsquos in-the-bay equipment servicing with high-quality envi-ronmentally safe low cost-per-wash chemicals or cus-tomer marketing programs designed to improve wash count totals and the value of each wash

Within the bay itself a service provider can be a cus-tomerrsquos source for related car wash equipment ndash vacu-ums doors heaters air compressors lights and bay cleaning services Some companies offer ongoing ser-vice options including consultation on turnkey reloads These added benefits include help with electrical and plumbing bay modifications wall systems fiberglass or painting signs andor promotional packages doors and door controls in-floor and radiant heat In addition it is possible to look to the service provider for staff training vending and ancillary equipment installation and equip-

regulAr CAr wASh equipMent MAintenAnCe deliverS better SySteM uptiMe And helpS your bottoM line

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

CONVENIENCE amp CARWASH CANADA 29

ment removal and disposalWhen starting to address the ser-

vice requirements service technicians might rely on a detailed computerized service history This information usu-ally helps the technician address the likely problems in advance and fa-cilitate a faster on-site fix especially when a customer needs it most

there are other reasons to rely on regular service The first is the simple fact that better maintenance of your car wash equipment will deliver better system uptime and a lower potential for vehicle damage At Ryko we believe in flexible planning Whatever level of service is going to reduce your downtime and increase your uptime then thatrsquos the service agreement we want you to have On average most operations choose one of the following optionsbull A true fixed cost flat fee that en-

ables you (the customer) to budget hisher expenses on an annual basis

bull A true fixed Price Per Wash (PPW) chemical and service plan where the company shares the risk based on wash count variation

bull A time and materials plan where technicians can be called on an as- needed basis and customers are billed for actual service time and materials used

Regular monthly preventive inspection or preventative maintenance service agreements can be the most effective methods for maintaining a successful operation The standard scope of service agreements includesbull Scheduled equipment inspectionsbull Comprehensive equipment lubri-

cation programsbull Chemical level checksbull Verification of PCI compliance

supportbull Operational reviews of payment

processing systemsbull A general equipment performance

assessment

bull Product adjustments to allow for maximum wash qualityvolume

bull Completion of a multi-point per-formance checklist

bull Repairreplacement recommen-dation

Beyond the actual equipment servicing customers can also look to their service provider as a partner in the maintenance and support of accounting programs for car washes and revenue sharing opportunities

Throughout Canada there are well-staffed outlets with teams of trained service professionals consult with your equipment manufacturer for the service provider in your area

For more information on how Ryko can help the profitability of your operation through managed services please call 800284-7956 or visit Ryko at wwwrykocom

32 May | June 2012

by Josh Hart

In Through the Out Door

why ChooSing the CorreCt CArwASh door pACkAge And knowing the trendS iS iMportAnt for your buSineSS

Carwash doors are often looked

at as an aftermarket purchase

Owners spend hundreds

of thousands of dollars on

acquiring land constructing

buildings and buying the right

wash equipment but neglect

the importance of the carwash

door The reality is that if your

door is not functioning properly

your customer does not have

access to your business

34 May | June 2012

There are many factors to con-sider when deciding on the best type of carwash door for your busi-ness You should be specific on your expectations and discuss these with your distributor to ensure the proper door package for your application Although many different styles of doors have been used in car washes the most popular are polycarbonate and aluminum doors

NEW tECHNOlOgy IN DOORSMost of the newest carwash door technology hinges around corrosion-resistant products Polycarbonate doors have replaced the majority of the old steel doors during the last 10 years

Customers are looking for qual-ity product support and warranty Most of the washes today are corpo-rations or individuals with multiple sites With most washes lacking an on-site maintenance person having quality products that require little or no maintenance is becoming more important

There are many new options avail-able on hardware packages for poly-carbonate doors One of the greatest advancements is in the counterbal-ance systems It used to be that all

doors had torsion springs to balance the door The problem with springs is that top-of-the- line galvanized steel springs are only good for 100000 cycles and then likely to break To ex-tend their lifespan itrsquos important to grease the springs however this usu-ally leads to grease dripping down on the door and affecting its appearance When the spring does break it usu-ally means replacing the entire shaft line because you are unable to get the drums and bearings off to access the damaged spring

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs Even-tually the strap may break but it is a low-cost replacement and does not require replacing the entire shaft line

Hardware for carwash doors has come a long way in recent times It is important to research all of your op-tions and know what you are buying Although standard galvanized steel hardware may be fine for your detail bay within a couple of years it will be completely rusted in a carwash For your carwash bay make sure you look at options such as plastic or stainless steel items including hinges shafts bearings and bearing plates as well as e-coat corrosion resistant drums

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs

YOU DO HAVE A CHOICE

INDUSTRY UPDATE

What are car wash owners saying about the Washworld RazorldquoWe bought the Razors mostly because they have the

latest technologyThe Virtual Attendant is a huge advantage because

you donrsquot have to baby-sit the machines Our

customers have thanked us for putting them in our

washrdquo

Greg ThompsonMass Avenue Car Wash

ldquoThe machine is awesome the people and service are

second to NOBODY The Razor is an excellent piece of

equipmentrdquo

Scott FordSoapy Sadies Car Wash

Why the rave reviews for Razor Itrsquos the

features that come standard with Razor

that make the difference

bullVirtual Attendantregndash eliminates need to be on site

to reset the wash

bull Smooth radial arch motion

bull FlexPassreg system ndash One pass top amp side application

of anything that can go through arch increases

thru-put

bull VS2regndash Vehicle Sizing System a clean treadle free

design

bull Triplepass technology for optimal front amp rear

cleaning

bull Belt drive technology eliminates need for tires amp

inner tubes

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficultMaybe but the good news is that we arenrsquot going to stop making one system only to re-introduce it laterYoursquoll always have a choice and thatrsquos a good thingGive Washtech a call and we can help you make the right choice

Exceptional service premium parts and world class carwash equipment

Contact us today 403 243-1312 wwwwashtechca

YOU DO HAVE A CHOICE

For more than 15 years Blendco has been demonstrating the convenience and cost effectiveness of powder to liquid formulations with the patented SuperSatreg

Custom Detergent System SuperSat detergents have proven formulations for cleaning power fragrance and color This system makes a full range of detergents continuously and automatically at your wash No other system can compare to SuperSat the powder system standard Try it today to see why it is the best

36 May | June 2012

rollers with stainless steel stems with plastic wheels and all stainless steel bolts nuts and hinge screws Another option not well known in the industry is plastic track Plastic track offers you the corrosion resistance of stainless steel at a greatly reduced rate Plas-tic hardware also offers the benefit of less ice buildup as plastic is not as great a conductor of cold as steel is

tECHNOlOgy IN OPERAtORSThe introduction of the direct drive operators is another major improvement The first openers used in the carwash market were electric jackshaft openers but the problem as we all know now is that these did not hold up in tough car wash conditions This led to the introduction of the pneumatic jackshaft opener This opener performs and lasts well in the carwash environment but is still susceptible to problems with cables coming off the drums The latest opener the direct drive pneumatic opener can withstand the elements of the car wash environment and is guaranteed not to allow the cables to come off the drums

Using a direct drive operator is also another key element in battling ice problems in cold weather areas If ice builds up in the track a direct drive operator (one that attaches directly to the door) is more powerful than a jackshaft style (one that turns the shaft to operate the door) and in most cas-es can push through the ice Further-more in extreme scenarios where ice buildup does not allow the door to

close all the way a direct drive opener will stop with the door and keep ten-sion on the cables where a jackshaft opener will continue to turn the shaft even though the door did not go the full travel which can result in the cables coming off the drums

The key to choosing a successful door package is paying attention to the details and choosing the correct

options based on your specific appli-cation Remember the enter door is the first thing the customer sees be-fore entering the wash and the exit door is the last thing they see before leaving the wash The doors signify the entire facility If the doors look good and run smooth the customer leaves with that impression of the en-tire wash experience

the enter door is the first thing the customer sees before entering the wash and the exit door is the last thing they see before leaving the wash

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 11: CCW Magazine: May / June 2012

CANDY END

CAP RACK

BREAD

COOKIECRK R

HBC

GM

MULTI

SNACK RK

NUTS

SALTY

HANGING

CANDY

GOURMET CHIPS

MEAT SNACKSJE

RKY

CLEANING

PAPER

PET FOOD

MEAT

SNACK

NUTS amp

SEEDS

FROZEN BEVERAGE

amp SOFT SERVE

HOTFOOD

BAKED

GOODS

ENERGY

DRINKS MAPSFrsquoREAL

ICE CREAM

SUNGLASSES

GRAB HEAT AND

EAT FOOD SERVICE

CASH

REGISTERAUTOMOTIVE

OILS

DAIRY

LIGHTERS

IMPULSE

BUY ITEMS

DELI COOLER

ITEMS

CIGARETTES CIGARS amp OTHER

TOBACCO PRODUCTS

HANGING

CANDY

HANGING

CANDY

HANGING

CANDY

HANGING

CANDY

COFFEE

RETAIL

BEVERAGE

FRESH SANDWICHES

DRINKSYOGURT

ENTREES

Contact your local Core-Mark office Ontario NW OntarioSask Manitoba Calgary Vancouver1-877-864-0285 1-800-665-7575 1-800-982-7552 1-800-242-8402 1-800-663-9963

READY TO EAT HOT

FOOD

Fresh sandwiches and pizzas too

wwwcore-markcom email carcandcore-markcom

For everything you need

14 March | April 2012

CONVENIENCE amp CARWASH CANADA 15

ldquoThe question for convenience store opera-tors is whether they can compete in catego-ries that are already served by QSR operators and offer comparable quality to consumersrdquo comments NPD Group Industry Special-ist Joel Gregoire ldquoAlso can they make the needed operational adjustments that would be required while maintaining their margins Perhaps more fundamentally are convenience store operators willing to invest in a communi-cations strategy to inform consumers of their

prepared options given that consumption behaviour in these venues is geared more to-wards traditional snack foodsrdquo

When looking specifically at frozen dinners daypart matters says Gregoire pointing to The NPD Grouprsquos National Eating Trends service which tracks food and beverage consump-tion across nearly all categories and venues ldquoYoung adults 18-34 are more likely to eat their frozen dinners at lunch likely because of the convenience the category offers and the fact that they are more likely to be lsquoon-the-gorsquo (ie at work) Consumers 65+ skew much more heavily to dinner indicating that this format is less likely to be an on-the-go option and rather an in-home dinner solution that requires little preparation (and cleanup) for this age group Perfect for someone who is single Position-ing frozen meals as an on-the-go solution for younger consumers in the middle of the day may prove a better fit for the C-store chan-

nel With this in mind if C-stores do offer frozen meals to be eaten on premise they should look to create a friendly environment thatrsquos conducive to heating and eatingrdquo

This friendly environment is one that is the re-sult of a lot of adaptation For example as drug chains move more fully into the convenience sector C-stores find themselves offering less grocery less frozen and more hot foods and snacks as they seek to meet the challenge of competition head on

ldquoAs competition increases C-stores must reinvent themselves to become something much more than a place for a late night quart of milkrdquo says Chuck Arcand corporate director of Canadian marketing with Core-Mark a go-to company that is a key distributor and store service provider to the countryrsquos convenience sector

Arcand reports Core-Mark has been offering products to fill in the foodservice gap at C-stores For example they offer Richmond Valley frozen entrees that can be heated in-store or at the office and a pizza program that can be sold hot by the slice by the pie or refrigerated for take nrsquo bake ldquoThese pizzas are great for stores close to schoolsrdquo he says Core-Mark also of-fers a Campbellrsquos soup program complete with kettle as well as a new George Pepper soup line There is also a roller grill offering break-fast burritos and other items a pastry assort-ment that includes frozen product (six varieties of doughnuts) that is on a par with anything in the market More Core Mark offers a sandwich program that features 15-to-20 varieties of fresh and atmospherically modified (CO2) selections

ldquoAt Core-Mark we are really a partner in cre-ating in-store profit centres and helping reduce overhead We can also reduce the need to hold

Karen Weldman vice president of new business development says C-stores need only 480 square feet and about $150000 to invest to get into a full day part foodservice business that consists of a Country Style premium coffee program and fresh-made Mr SUB sandwich offer

16 May | June 2012

large amounts of inventory thanks to our close supportrdquo

C e r t a i n l y close support is essential when offering food programs that require re-frigerated or m e r c h a n d i z e s u p e r v i s i o n like monitoring turns and shelf placement This is where compa-nies like Core-Mark and others such as National DSD Group a national direct-to-store leader with more than 200 vehicles ser-vicing the coun-

try come into playldquoOur people are in stores on a scheduled basis to ser-

vice sandwiches and other snack sections throughout the operationrdquo says National DSDrsquos Henry Arsenault who re-ports that the company offers multi-temperature trucks an attribute that creates something like a snack foods warehouse on wheels It also means consistent restock-ing a major factor in customer needs ldquoWhen C-store customers come in looking for a particular snacksand-wich itrsquos important to have the right product on hand This represents the convenience that keeps people coming back to your storerdquo he says

When it comes to coffee and fresh sandwiches the MTY Group has a lot to offer the industry Last year the group purchased Mr Sub and along with their Country Style brand is now rolling out a program to C-stores that will see operators able to offer both brands to their cus-tomers

According to Karen Weldman vice president of new business development express division at MTY the launch of Country Style and Mr Sub Express programs represents a fresh solution for C-stores and gas bars look-ing to get into foodservice ldquoMr Sub was established in Canada in 1958 and is a well known and highly respected brand The same is true for Country Style Together the

brands offer an exciting alternative for customers who see both marquees as high value and high quality play-ers in foodservicerdquo she says remarking that C-stores need only 480 square feet and about $150000 to invest to get into a full day part foodservice business that con-sists of a Country Style premium coffee program and fresh-made Mr Sub sandwich offer

ldquoConvenience retailing is undergoing an evolutionrdquo she says ldquoStores are now more customer targeted and more service focused than ever A foodservice offer-ing is all part of the contemporary face of Canadarsquos C-stores Without the edge that prepared food items deliver stores will find it increasingly harder to com-peterdquo she says

Indeed once upon a time the question was ndash lsquoGot milkrsquo Today business complexity and customer needs have C-store operators partnering with brands from AampW to Chester Fried Chicken Now the question to a customer who comes in for a loaf of bread and a box of breakfast cereal might well be ndash lsquoWill you have fries with thatrsquo

Certainly taste and convenience rule when it comes to snacks Now public attitudes are beginning to shift toward a greater demand for good-for-you quick bites The upshot is that manufacturers are coming forward with new product innovation to fill the void Retailers as well have seen the light and are looking more closely at making their real estate available to healthy snack alternatives The public is the beneficiary and the sector is on a growth curve as a result

When looking at the overall Canadian snacking environment consumers indicate that health is more important to them in the morn-ing than at any other time of day In fact according to The NPD Grouprsquos SnackTrack service which tracks over-all consumption and motivations for a cross-section of snack food catego-ries health is identified as the main reason for choosing snack foods ten per cent of the time in the morning compared to six per cent when look-ing across the entire day While taste still rules as the main consideration when making a snack food selection Canadians are more likely to want to start the day off right in the morning

Does this translate into the foods purchased from convenience stores in the morning To some extent yes According to the NPD Grouprsquos

heAlthy ChoiCeS

Guilt free snack alternatives are coming into their own as C-store customers seek out more healthful options

CONVENIENCE amp CARWASH CANADA 17

CREST service which tracks con-sumption across the foodservice industry juice muffins snack bars (which include cereal energy and granola bars) milk and bagels are all more likely to be purchased in the morning At the same time car-bonated soft drinks rank third of all foods and beverages purchased in the morning at convenience stores (behind coffee and juice) so health is certainly not the only consider-ation Additionally only two per cent of snack foods purchased at a conve-nient store in the morning had health identified as being the main driver behind the selection well under the ten per cent listed for all purchase venues in the same daypart

According to NPD Group Indus-try Specialist Joel Gregoire de-mographics are an additional chal-lenge Teens and young adults are more likely to get their foods and beverages from convenience stores For instance Teens 13-17 account for 15 per cent of all traffic at con-venience stores compared to seven per cent for all commercial food-service venues combined Healthrsquos importance however increases with age For example teens indi-cate that health is the main reason for choosing a snack food three per cent of the time compared to nine

18 May | June 2012

per cent for adults 55+ Convenience stores may see healthy offerings as a way to help drive traffic among older adults but the re-ality is that teens are the sweet spot for con-venience stores and one has to consider the potential incremental lift that healthy options would give convenience stores as consumers generally donrsquot see the this venue as a source for nutritious options

ldquoWhen teens visit a convenience store they are most likely to do so for a snack in the after-noon or the evening (73 per cent of their vis-its) whereas adults 55+ who tend to be more concerned with health are more likely to visit a convenience store in the morning (over 30 per cent of their visits) compared to teens (15 per cent of their visits)rdquo says Gregoire noting that the PM snack is still the most popular daypart for adults 55+ at over 45 per cent

Here Gregoire says a health positioning for convenience stores would likely have the greatest resonance in the morning among older consumers However he suggests one must remember not to get away from the core reasons why people snack which are taste and convenience

Indeed this is behind the success of General Mills Nature Valley and Fibre 1 snack bars Ac-cording to National Sales Manager Ted Sadin-sky the Sweet nrsquo Salty range of Nature Valley bars are the countryrsquos leader because they have addressed taste health and convenience He reports that General Mills offers four core products within their Granola line (NV Sweet nrsquo Salty NV Trail Mix NV Crunchy and Fibre 1)

ldquoThese bars work in all day parts they work well as promos and are a good add on to cof-fee and beverage salesrdquo he says noting that secondary placement is best by the coffee and hot beverage station ldquoThese snack bars are alternatives to the standard range of choco-late bars and other confectionary products To generate strong sales retailers need to make them visible in places where buying decisions are maderdquo

As well Sadinsky points out that the healthy snack bars are a solid profit source for retailers and driving incremental sales is highly benefi-cial to the bottom line ldquoThis is where in-store merchandizing comes into play Let customers know you have them and maximize the oppor-tunity by pairing them with other products to increase till ringrdquo he says commenting further

that like chocolate bars healthy snacks fall to impulse buying decisions and operators need to make that decision as easy as possible

With people seemingly more concerned about health and food it comes as not surprise that the healthy snacking product range is ex-panding well beyond granola bars

ldquoAs c-store operators see drug chains mov-ing into territory once occupied by conve-nience retailers they have been stepping up the product assortment and servicesrdquo says Chuck Arcand Corporate Director of Cana-dian Marketing Core-Mark a North American leader in marketing distribution and logistical support to the trade with a strong presence from Vancouver Island to Ottawa

Core-Mark is a broad line supplier and dis-tributor that can offer everything from pack-aged sandwiches to confectionary to chips to pizza and breakfast items to donuts and every-thing in between ldquoOur idea is really to increase profit per linear foot We do this through things like vendor consolidation a program where we reduce inventory and decrease interrup-tions from sales peoplerdquo he says noting that a typical store might see 43 direct store delivery staff ldquoWe can reduce this to just seven people a store has to deal withrdquo

What are his teams telling him about snacks in c-store ldquoHigh protein is big and we are see-ing strong sales of bulk jerky Manufacturers have reduced the sodium in their products to make them more attractive to health conscious consumers Gluten free chips like Covered Bridge brand are also selling well as society discovers a growing percentage of the popu-lation is negatively impacted by wheat prod-ucts We are also obtaining a lot of market data from the US a market that is farther ahead in terms of healthy snack consumer acceptance This data can give Canadian retailers a real leg up as trends move forwardrdquo he says pointing out that their teams have taken what they have learned and use this to build more eye-catch-ing displays and get the right products in store

ldquoWe are seeking to build the market to ag-ing and female customer bases that have been a bit slow in c-storerdquo he says concluding that while Canadian consumers are still thinking tra-ditional fare when it comes to snacking retail-ers need to be at the crest of the wave as the trend toward healthier products increases its presencerdquo

CONVENIENCE STORE VISITSBY AGE GROUP (MORNINGS)

TEENS1555+30

CAN

DY

END

C

AP R

ACK

BRE

AD

COOKIECRK R

HBCGM

MU

LTI

SNAC

K RKNUTSSALTYHANGING

CANDY

GOURMET CHIPS

MEAT SNACKSJERKY

CLEANINGPAPERPET FOOD

MEA

TSN

ACK

NU

TS amp

SE

EDS

FROZEN BEVERAGE amp SOFT SERVE HOTFOOD

BAKED GOODS

ENERGY DRINKS

MAPSFrsquoREAL ICE CREAM

SUNGLASSES

GRAB HEAT AND EAT FOOD SERVICE

CASH

REG

ISTE

R

READ

Y TO

EA

T H

OT

FOO

D

AUTOMOTIVE

OILS

DAIRY

LIG

HTE

RS

IMPU

LSE

BUY

ITEM

S

DELI COOLER ITEMS

CIGARETTES CIGARS amp OTHER

TOBACCO PRODUCTS

HANGING CANDY

HANGING CANDY

HANGING CANDY

HANGING CANDY

Contact your local Core-Mark office Ontario NW OntarioSask Manitoba Calgary Vancouver1-877-864-0285 1-800-665-7575 1-800-982-7552 1-800-242-8402 1-800-663-9963

ldquoand we do coffeerdquo

wwwcore-markcom email carcandcore-markcom

RETAIL BEVERAGE

FRESH SANDWICHES

DRINKSYOGURTENTREES

For everything you need

20 May | June 2012 CONVENIENCE amp CARWASH CANADA 20

To craft an effective marketing strategy retailers must know their customers Consumer insights enable merchants to target campaigns and maximize ROI In the past it was difficult for marketers to identify consumer preferences efficiently which led to a scattered approach to marketing with messages distributed broadly and randomly in the hope that they would stick with a sufficient number of receptive consumers to make campaigns worthwhile

However new technology developments have opened up fresh possibilities that have profound implications for both marketers and shoppers An increasingly mobile culture ndash in which millions of consumers are always connected via smart-phones and tablet devices ndash coupled with ad-vances in real-time data collection and measure-ment capabilities provide new opportunities for retailers Those who capitalize on these new op-portunities will be the winners in the proximity marketplace

A SMARtER INFRAStRuCtuRE REQuIRES SMARtER MARKEtINg PROgRAMSProximity advertising ndash the ability to reach customers within range of a particular location with targeted messages ndash is a fast-growing trend for one simple reason It works In fact an IBM study found that 72 of customers are receptive to marketing messages about products and services that are within sight of the customerrsquos location

Thatrsquos a powerful incentive for retailers and the good news is that new technology tools al-low them to reach potential customers ndash without compromising consumer privacy ndash at a price that is far more affordable than many traditional cam-paigns Today merchants can send rich media messages to consumers within range using the Bluetoothreg technology that powers customer smartphones and devices

by Alex Romanov CEO iSIGN Media

getting to know you

REACHING CUSTOMERS WITH PROXIMITY ADVERTISING

The most effective proximity marketing strate-gies combine the power of Bluetooth technol-ogy with the dynamic capabilities of digital sig-nage a proven technique offered by a mature industry that allows retailers to promote brands products and services in a more direct personal-ized way than traditional static signage By com-bining these two media tools merchants can personalize digital signage content reach con-sumers with messages on their devices that are as personal as a text and match the offer to the consumersrsquo preferences This strategy creates a whole that is greater than the sum of its parts

COMMuNICAtINg WItH CuStOMERS IN tHEIR PREFERRED MEDIuMSIn an interactive multimedia culture the winners will be advertisers who speak to consumers in their preferred language which is increasingly mobile and personalized Consumers are bombarded with messages from all sides and only those offers crafted in the same manner as consumersrsquo preferred content can cut through the clutter Proximity advertising fits the bill since it is dynamic and delivers unparalleled opportunities for interaction

Proximity marketingrsquos ability to reach consum-ers in a personal way is only the beginning It also offers virtually endless opportunities to de-liver consumer insights to the merchant in real time enabling retailers to further refine messag-ing to conform to consumer preferences And it does this in an unobtrusive way since consumers first opt-in to the messaging

For example imagine being able to send a rich media message to a potential customerrsquos handheld device when that customer is in close proximity to a retail outlet The message could be an offer for a mobile coupon that provides the customer with a discount on a product or service with the message reinforced by digi-

CONVENIENCE amp CARWASH CANADA 21

tal signage promoting the same or a related product or service Imagine having the ability to change the messaging and signage on the fly to generate greater ROI based on real-time consumer metrics

This scenario is possible right now and the technology to make it happen is as ubiquitous as a smartphone and often more affordable than traditional marketing campaigns And because itrsquos a proven way to generate ROI by leveraging mobile culture and consumer buying behavior it is the future of advertising

A WIN FOR CONSuMERS AND MERCHANtSClearly proximity advertising holds great promise for retailers looking to generate new business and garner improved returns on their advertising investments But consumers

win in this brave new marketing world too In fact they might be the biggest winners of all Thatrsquos because proximity advertising engages consumers via their preferred method of communication ndash interactive spontaneous ndash while they are already engaged in enjoyable activities on the go

By combining emerging mobile marketing techniques with mature digital signage strate-gies merchants can engage consumers directly and intimately offering greater levels of inter-activity to deliver quality content and targeted offers It enables merchants to reach tech-savvy customers on their own terms while measuring message effectiveness and adjusting offers to consumer preferences in real time This delivers a win to participants at both ends of the con-versation

AbOut tHE AutHORAlex Romanov is CEO of iSIGN Media a leading North American multiplatform advertising solutions company that utilizes Bluetooth Mobile Wi-Fi and Location-Aware technologies to deliver rich media permission-based messages to engage consumers more deeply and cost-effectively Find out more at httpisignmediacom

With just a flash in front of a reader and no PIN the Interac Flash enhanced debit card gives

customers a faster way to pay For you it means quicker lines better service and reduced

cash handling costs Interac Flash Itrsquos the Canadian way to pay now even faster

Find out more at InteracFlashca

Serve customers in a flashIntroducing Interac FlashTM

regtrade Interac the Interac logo Interac Flash Everyday Simply the armoured truck design and the Interac Flash design are trade-marks of Interac Inc Used under license The Contactless Symbol is owned by EMV Co LLC Used under license

CLIENT Interac TRIM 8125 x 10875 PUBLICATION Convenience amp Car Wash CanadaJOB IT-1356-T-CWC LIVE

DESCRIPTION FP 4C BLEED +025 INSERTION DATE Jan 2012

APPROVALSACCOUNT DIRECTOR CREATIVE DIRECTOR WRITER STUDIO MANAGER

1910 Yonge St Toronto ON T 416 484-1959

APPROVED

IT-1356-T-CWCindd 1 11-11-30 138 PM

by Sean Townsend

CONVENIENCE amp CARWASH CANADA 23

Itrsquos an all-too-familiar scenario in the convenience store and gas station retail industry a new employee comes on board goes through orientation and trainingmdashand is gone within months

When it comes to the bottom line high em-ployee turnover is a double-edged problem los-ing employees is expensive and so is replacing them With so much at stake many experts say the best way to prevent turnover is to hire the right people in the first place

Thatrsquos the goal at Pioneer Petroleums with the innovative online application system the com-pany is using to pre-qualify retail operators for its sites in Ontario and Manitoba

ldquoPioneer owns more than 700 sites from ba-sic gas stations to full-service operations with convenience stores and carwashesrdquo says John Skakie an HR consultant who has been working with Pioneer since 2006 ldquoThat allows for different levels of investment by a diverse group of retail

eMployee retention

Reliability and Relationshippre-eMployMent SCreening toolS help iMprove the bottoM line

operators who are independent contractorsrdquoSkakie says Pioneer sees an average of 200-

to-220 qualified candidates per 12-month rolling period competing for between 10-and-25 job opportunities over the same period

To apply applicants create a profile to enter their contact information and resume Then they answer a series of pre-qualification and screen-ing questions For those who are qualified the third stage is an in-person interview with Pioneer staff

The cornerstone of the pre-qualification step is the Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool avail-able through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job per-formance courtesy emotional maturity consci-entiousness trustworthiness job commitment and safety

Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool available through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job performance courtesy emotional maturity conscientiousness trustworthiness job commitment and safety

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

2012 State Conventions amp Trade ShowsCome Join Us

For more State Convention amp trade Show inFormation Go to the map at wwwwpmacom and select the state where you would like to attend or call (801) 263-9762

Convention Golf tournament and trade Show

MPMCSAMontana PetroleuM Marketers and ConvenienCe store assoCiation

Save the date June 5-7 2012

Billings Hotel amp Convention Center Billings MT

Montanabull Billings

Suncadia Lodge

Cle Elum WAJune 18-21 2012 Mark Your Calendar WOMA Convention

Washington

bullCle Elum

Idaho Petroleum Marketers amp C-Store Association

ConventionAugust 1-3 2012

Idaho

Coeur drsquoAlene bull

CCCMag12 MayJun hlf10406indd 1 4612 1221 PM

CONVENIENCE amp CARWASH CANADA 25

ldquoBy definition reliable and productive work behaviour requires a long-term commitment to the jobrdquo explains Dr Gerald Borofsky clinical psychologist and author of the ERI tool ldquoHowever additional work behaviour skills are also necessary for reliable and productive job performance In addition to assessing an applicantrsquos long-term job commit-ment the ERI assesses these work behaviour skillsrdquo

Borofsky says improving employee retention was one of his objectives in developing the tool ldquoFor a number of years we had been in the business of providing com-panies with pre-employment assessment services and consultation Customers identified a number of problems regarding the reliability and productivity of their workforce Among other things they indicated that retention was a major problem for them and that low employee reten-tion was a source of cost that directly affected their overall profits Their complaints included needing to spend too much time hiring and training new employees and not being able to spend enough time on revenue-generating activitiesrdquo

Borofsky adds that the ERI is backed by more than 15 research studies that have ldquoconsistently documented the relationship between ERI use and reduced turnover with an average reduction of 35 and an average return on investment of greater than 500rdquo

Skakiersquos results with Pioneer also suggest that the selec-tion process works ldquoThe ERI is perfect for this particular application and itrsquos what sets the process apartrdquo he says ldquoOur data from April 2011 show that wersquove had less than two per cent turnover of candidates who went through the processrdquo

Aside from helping to rule out unsuitable candidates the ERI provides options for follow up questions interview-ers can ask to make sure a promising candidate is a good fit with the organization ldquoIt helps employers make an in-formed decisionrdquo says Skakie ldquoand an informed decision is a better decisionrdquo

Skakie notes that there is a personal side to his role which occasionally includes calling applicants to ask about unclear information or coaching Pioneer staff on effective interview questions ldquoSometimes there can be issues with language or interpretation and sometimes you make a judgment call about a candidatersquos fitrdquo he says ldquoIt helps build the relation-ship between candidates and district managers because that relationship has already been nurturedrdquo

For Skakie that mix of people and process is at the heart of why the system works with Pioneerrsquos culture ldquoTheyrsquore re-ally trying to build relationships The system helps to deter-mine who will have those good relationshipsmdashwith custom-ers with management and with the brandrdquo

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

Experience more than just a clean carCall Pumps amp Pressure Invest in experience Our car wash division has over 70 years of combined experience in manufacturing service sales and ownership bringing our customers the best value for their investment

18884309359Red Deer Edmonton Calgary Brandon Grande Prairie Leduc

wwwpumpsandpressurecom

Alberta distributor for Turtle Wax products amp the Alberta and Manitoba Distributor for Rykorsquos car wash equipment and replacements parts

18884309359Red Deer middot Edmonton middot Calgary middot Leduc Grand Prairie Brandon

wwwpumpsandpressurecom

by Russ Bell

CONVENIENCE amp CARWASH CANADA 27

Managed Services Allow You to Manage Your Profitability

If you feel as if downtime is impacting your car wash revenues and you have a daily goal of maximizing your equipment uptime then perhaps effective managed services of your facility and equipment is an option worth considering

Factory-trained field technicians can address any issue occurring at any car wash even if it is a competitive piece of equipment With equipment servicing itrsquos important for a customer to be aware of the complete list of ser-vices and options from the service provider whether itrsquos in-the-bay equipment servicing with high-quality envi-ronmentally safe low cost-per-wash chemicals or cus-tomer marketing programs designed to improve wash count totals and the value of each wash

Within the bay itself a service provider can be a cus-tomerrsquos source for related car wash equipment ndash vacu-ums doors heaters air compressors lights and bay cleaning services Some companies offer ongoing ser-vice options including consultation on turnkey reloads These added benefits include help with electrical and plumbing bay modifications wall systems fiberglass or painting signs andor promotional packages doors and door controls in-floor and radiant heat In addition it is possible to look to the service provider for staff training vending and ancillary equipment installation and equip-

regulAr CAr wASh equipMent MAintenAnCe deliverS better SySteM uptiMe And helpS your bottoM line

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

CONVENIENCE amp CARWASH CANADA 29

ment removal and disposalWhen starting to address the ser-

vice requirements service technicians might rely on a detailed computerized service history This information usu-ally helps the technician address the likely problems in advance and fa-cilitate a faster on-site fix especially when a customer needs it most

there are other reasons to rely on regular service The first is the simple fact that better maintenance of your car wash equipment will deliver better system uptime and a lower potential for vehicle damage At Ryko we believe in flexible planning Whatever level of service is going to reduce your downtime and increase your uptime then thatrsquos the service agreement we want you to have On average most operations choose one of the following optionsbull A true fixed cost flat fee that en-

ables you (the customer) to budget hisher expenses on an annual basis

bull A true fixed Price Per Wash (PPW) chemical and service plan where the company shares the risk based on wash count variation

bull A time and materials plan where technicians can be called on an as- needed basis and customers are billed for actual service time and materials used

Regular monthly preventive inspection or preventative maintenance service agreements can be the most effective methods for maintaining a successful operation The standard scope of service agreements includesbull Scheduled equipment inspectionsbull Comprehensive equipment lubri-

cation programsbull Chemical level checksbull Verification of PCI compliance

supportbull Operational reviews of payment

processing systemsbull A general equipment performance

assessment

bull Product adjustments to allow for maximum wash qualityvolume

bull Completion of a multi-point per-formance checklist

bull Repairreplacement recommen-dation

Beyond the actual equipment servicing customers can also look to their service provider as a partner in the maintenance and support of accounting programs for car washes and revenue sharing opportunities

Throughout Canada there are well-staffed outlets with teams of trained service professionals consult with your equipment manufacturer for the service provider in your area

For more information on how Ryko can help the profitability of your operation through managed services please call 800284-7956 or visit Ryko at wwwrykocom

32 May | June 2012

by Josh Hart

In Through the Out Door

why ChooSing the CorreCt CArwASh door pACkAge And knowing the trendS iS iMportAnt for your buSineSS

Carwash doors are often looked

at as an aftermarket purchase

Owners spend hundreds

of thousands of dollars on

acquiring land constructing

buildings and buying the right

wash equipment but neglect

the importance of the carwash

door The reality is that if your

door is not functioning properly

your customer does not have

access to your business

34 May | June 2012

There are many factors to con-sider when deciding on the best type of carwash door for your busi-ness You should be specific on your expectations and discuss these with your distributor to ensure the proper door package for your application Although many different styles of doors have been used in car washes the most popular are polycarbonate and aluminum doors

NEW tECHNOlOgy IN DOORSMost of the newest carwash door technology hinges around corrosion-resistant products Polycarbonate doors have replaced the majority of the old steel doors during the last 10 years

Customers are looking for qual-ity product support and warranty Most of the washes today are corpo-rations or individuals with multiple sites With most washes lacking an on-site maintenance person having quality products that require little or no maintenance is becoming more important

There are many new options avail-able on hardware packages for poly-carbonate doors One of the greatest advancements is in the counterbal-ance systems It used to be that all

doors had torsion springs to balance the door The problem with springs is that top-of-the- line galvanized steel springs are only good for 100000 cycles and then likely to break To ex-tend their lifespan itrsquos important to grease the springs however this usu-ally leads to grease dripping down on the door and affecting its appearance When the spring does break it usu-ally means replacing the entire shaft line because you are unable to get the drums and bearings off to access the damaged spring

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs Even-tually the strap may break but it is a low-cost replacement and does not require replacing the entire shaft line

Hardware for carwash doors has come a long way in recent times It is important to research all of your op-tions and know what you are buying Although standard galvanized steel hardware may be fine for your detail bay within a couple of years it will be completely rusted in a carwash For your carwash bay make sure you look at options such as plastic or stainless steel items including hinges shafts bearings and bearing plates as well as e-coat corrosion resistant drums

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs

YOU DO HAVE A CHOICE

INDUSTRY UPDATE

What are car wash owners saying about the Washworld RazorldquoWe bought the Razors mostly because they have the

latest technologyThe Virtual Attendant is a huge advantage because

you donrsquot have to baby-sit the machines Our

customers have thanked us for putting them in our

washrdquo

Greg ThompsonMass Avenue Car Wash

ldquoThe machine is awesome the people and service are

second to NOBODY The Razor is an excellent piece of

equipmentrdquo

Scott FordSoapy Sadies Car Wash

Why the rave reviews for Razor Itrsquos the

features that come standard with Razor

that make the difference

bullVirtual Attendantregndash eliminates need to be on site

to reset the wash

bull Smooth radial arch motion

bull FlexPassreg system ndash One pass top amp side application

of anything that can go through arch increases

thru-put

bull VS2regndash Vehicle Sizing System a clean treadle free

design

bull Triplepass technology for optimal front amp rear

cleaning

bull Belt drive technology eliminates need for tires amp

inner tubes

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficultMaybe but the good news is that we arenrsquot going to stop making one system only to re-introduce it laterYoursquoll always have a choice and thatrsquos a good thingGive Washtech a call and we can help you make the right choice

Exceptional service premium parts and world class carwash equipment

Contact us today 403 243-1312 wwwwashtechca

YOU DO HAVE A CHOICE

For more than 15 years Blendco has been demonstrating the convenience and cost effectiveness of powder to liquid formulations with the patented SuperSatreg

Custom Detergent System SuperSat detergents have proven formulations for cleaning power fragrance and color This system makes a full range of detergents continuously and automatically at your wash No other system can compare to SuperSat the powder system standard Try it today to see why it is the best

36 May | June 2012

rollers with stainless steel stems with plastic wheels and all stainless steel bolts nuts and hinge screws Another option not well known in the industry is plastic track Plastic track offers you the corrosion resistance of stainless steel at a greatly reduced rate Plas-tic hardware also offers the benefit of less ice buildup as plastic is not as great a conductor of cold as steel is

tECHNOlOgy IN OPERAtORSThe introduction of the direct drive operators is another major improvement The first openers used in the carwash market were electric jackshaft openers but the problem as we all know now is that these did not hold up in tough car wash conditions This led to the introduction of the pneumatic jackshaft opener This opener performs and lasts well in the carwash environment but is still susceptible to problems with cables coming off the drums The latest opener the direct drive pneumatic opener can withstand the elements of the car wash environment and is guaranteed not to allow the cables to come off the drums

Using a direct drive operator is also another key element in battling ice problems in cold weather areas If ice builds up in the track a direct drive operator (one that attaches directly to the door) is more powerful than a jackshaft style (one that turns the shaft to operate the door) and in most cas-es can push through the ice Further-more in extreme scenarios where ice buildup does not allow the door to

close all the way a direct drive opener will stop with the door and keep ten-sion on the cables where a jackshaft opener will continue to turn the shaft even though the door did not go the full travel which can result in the cables coming off the drums

The key to choosing a successful door package is paying attention to the details and choosing the correct

options based on your specific appli-cation Remember the enter door is the first thing the customer sees be-fore entering the wash and the exit door is the last thing they see before leaving the wash The doors signify the entire facility If the doors look good and run smooth the customer leaves with that impression of the en-tire wash experience

the enter door is the first thing the customer sees before entering the wash and the exit door is the last thing they see before leaving the wash

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 12: CCW Magazine: May / June 2012

CONVENIENCE amp CARWASH CANADA 15

ldquoThe question for convenience store opera-tors is whether they can compete in catego-ries that are already served by QSR operators and offer comparable quality to consumersrdquo comments NPD Group Industry Special-ist Joel Gregoire ldquoAlso can they make the needed operational adjustments that would be required while maintaining their margins Perhaps more fundamentally are convenience store operators willing to invest in a communi-cations strategy to inform consumers of their

prepared options given that consumption behaviour in these venues is geared more to-wards traditional snack foodsrdquo

When looking specifically at frozen dinners daypart matters says Gregoire pointing to The NPD Grouprsquos National Eating Trends service which tracks food and beverage consump-tion across nearly all categories and venues ldquoYoung adults 18-34 are more likely to eat their frozen dinners at lunch likely because of the convenience the category offers and the fact that they are more likely to be lsquoon-the-gorsquo (ie at work) Consumers 65+ skew much more heavily to dinner indicating that this format is less likely to be an on-the-go option and rather an in-home dinner solution that requires little preparation (and cleanup) for this age group Perfect for someone who is single Position-ing frozen meals as an on-the-go solution for younger consumers in the middle of the day may prove a better fit for the C-store chan-

nel With this in mind if C-stores do offer frozen meals to be eaten on premise they should look to create a friendly environment thatrsquos conducive to heating and eatingrdquo

This friendly environment is one that is the re-sult of a lot of adaptation For example as drug chains move more fully into the convenience sector C-stores find themselves offering less grocery less frozen and more hot foods and snacks as they seek to meet the challenge of competition head on

ldquoAs competition increases C-stores must reinvent themselves to become something much more than a place for a late night quart of milkrdquo says Chuck Arcand corporate director of Canadian marketing with Core-Mark a go-to company that is a key distributor and store service provider to the countryrsquos convenience sector

Arcand reports Core-Mark has been offering products to fill in the foodservice gap at C-stores For example they offer Richmond Valley frozen entrees that can be heated in-store or at the office and a pizza program that can be sold hot by the slice by the pie or refrigerated for take nrsquo bake ldquoThese pizzas are great for stores close to schoolsrdquo he says Core-Mark also of-fers a Campbellrsquos soup program complete with kettle as well as a new George Pepper soup line There is also a roller grill offering break-fast burritos and other items a pastry assort-ment that includes frozen product (six varieties of doughnuts) that is on a par with anything in the market More Core Mark offers a sandwich program that features 15-to-20 varieties of fresh and atmospherically modified (CO2) selections

ldquoAt Core-Mark we are really a partner in cre-ating in-store profit centres and helping reduce overhead We can also reduce the need to hold

Karen Weldman vice president of new business development says C-stores need only 480 square feet and about $150000 to invest to get into a full day part foodservice business that consists of a Country Style premium coffee program and fresh-made Mr SUB sandwich offer

16 May | June 2012

large amounts of inventory thanks to our close supportrdquo

C e r t a i n l y close support is essential when offering food programs that require re-frigerated or m e r c h a n d i z e s u p e r v i s i o n like monitoring turns and shelf placement This is where compa-nies like Core-Mark and others such as National DSD Group a national direct-to-store leader with more than 200 vehicles ser-vicing the coun-

try come into playldquoOur people are in stores on a scheduled basis to ser-

vice sandwiches and other snack sections throughout the operationrdquo says National DSDrsquos Henry Arsenault who re-ports that the company offers multi-temperature trucks an attribute that creates something like a snack foods warehouse on wheels It also means consistent restock-ing a major factor in customer needs ldquoWhen C-store customers come in looking for a particular snacksand-wich itrsquos important to have the right product on hand This represents the convenience that keeps people coming back to your storerdquo he says

When it comes to coffee and fresh sandwiches the MTY Group has a lot to offer the industry Last year the group purchased Mr Sub and along with their Country Style brand is now rolling out a program to C-stores that will see operators able to offer both brands to their cus-tomers

According to Karen Weldman vice president of new business development express division at MTY the launch of Country Style and Mr Sub Express programs represents a fresh solution for C-stores and gas bars look-ing to get into foodservice ldquoMr Sub was established in Canada in 1958 and is a well known and highly respected brand The same is true for Country Style Together the

brands offer an exciting alternative for customers who see both marquees as high value and high quality play-ers in foodservicerdquo she says remarking that C-stores need only 480 square feet and about $150000 to invest to get into a full day part foodservice business that con-sists of a Country Style premium coffee program and fresh-made Mr Sub sandwich offer

ldquoConvenience retailing is undergoing an evolutionrdquo she says ldquoStores are now more customer targeted and more service focused than ever A foodservice offer-ing is all part of the contemporary face of Canadarsquos C-stores Without the edge that prepared food items deliver stores will find it increasingly harder to com-peterdquo she says

Indeed once upon a time the question was ndash lsquoGot milkrsquo Today business complexity and customer needs have C-store operators partnering with brands from AampW to Chester Fried Chicken Now the question to a customer who comes in for a loaf of bread and a box of breakfast cereal might well be ndash lsquoWill you have fries with thatrsquo

Certainly taste and convenience rule when it comes to snacks Now public attitudes are beginning to shift toward a greater demand for good-for-you quick bites The upshot is that manufacturers are coming forward with new product innovation to fill the void Retailers as well have seen the light and are looking more closely at making their real estate available to healthy snack alternatives The public is the beneficiary and the sector is on a growth curve as a result

When looking at the overall Canadian snacking environment consumers indicate that health is more important to them in the morn-ing than at any other time of day In fact according to The NPD Grouprsquos SnackTrack service which tracks over-all consumption and motivations for a cross-section of snack food catego-ries health is identified as the main reason for choosing snack foods ten per cent of the time in the morning compared to six per cent when look-ing across the entire day While taste still rules as the main consideration when making a snack food selection Canadians are more likely to want to start the day off right in the morning

Does this translate into the foods purchased from convenience stores in the morning To some extent yes According to the NPD Grouprsquos

heAlthy ChoiCeS

Guilt free snack alternatives are coming into their own as C-store customers seek out more healthful options

CONVENIENCE amp CARWASH CANADA 17

CREST service which tracks con-sumption across the foodservice industry juice muffins snack bars (which include cereal energy and granola bars) milk and bagels are all more likely to be purchased in the morning At the same time car-bonated soft drinks rank third of all foods and beverages purchased in the morning at convenience stores (behind coffee and juice) so health is certainly not the only consider-ation Additionally only two per cent of snack foods purchased at a conve-nient store in the morning had health identified as being the main driver behind the selection well under the ten per cent listed for all purchase venues in the same daypart

According to NPD Group Indus-try Specialist Joel Gregoire de-mographics are an additional chal-lenge Teens and young adults are more likely to get their foods and beverages from convenience stores For instance Teens 13-17 account for 15 per cent of all traffic at con-venience stores compared to seven per cent for all commercial food-service venues combined Healthrsquos importance however increases with age For example teens indi-cate that health is the main reason for choosing a snack food three per cent of the time compared to nine

18 May | June 2012

per cent for adults 55+ Convenience stores may see healthy offerings as a way to help drive traffic among older adults but the re-ality is that teens are the sweet spot for con-venience stores and one has to consider the potential incremental lift that healthy options would give convenience stores as consumers generally donrsquot see the this venue as a source for nutritious options

ldquoWhen teens visit a convenience store they are most likely to do so for a snack in the after-noon or the evening (73 per cent of their vis-its) whereas adults 55+ who tend to be more concerned with health are more likely to visit a convenience store in the morning (over 30 per cent of their visits) compared to teens (15 per cent of their visits)rdquo says Gregoire noting that the PM snack is still the most popular daypart for adults 55+ at over 45 per cent

Here Gregoire says a health positioning for convenience stores would likely have the greatest resonance in the morning among older consumers However he suggests one must remember not to get away from the core reasons why people snack which are taste and convenience

Indeed this is behind the success of General Mills Nature Valley and Fibre 1 snack bars Ac-cording to National Sales Manager Ted Sadin-sky the Sweet nrsquo Salty range of Nature Valley bars are the countryrsquos leader because they have addressed taste health and convenience He reports that General Mills offers four core products within their Granola line (NV Sweet nrsquo Salty NV Trail Mix NV Crunchy and Fibre 1)

ldquoThese bars work in all day parts they work well as promos and are a good add on to cof-fee and beverage salesrdquo he says noting that secondary placement is best by the coffee and hot beverage station ldquoThese snack bars are alternatives to the standard range of choco-late bars and other confectionary products To generate strong sales retailers need to make them visible in places where buying decisions are maderdquo

As well Sadinsky points out that the healthy snack bars are a solid profit source for retailers and driving incremental sales is highly benefi-cial to the bottom line ldquoThis is where in-store merchandizing comes into play Let customers know you have them and maximize the oppor-tunity by pairing them with other products to increase till ringrdquo he says commenting further

that like chocolate bars healthy snacks fall to impulse buying decisions and operators need to make that decision as easy as possible

With people seemingly more concerned about health and food it comes as not surprise that the healthy snacking product range is ex-panding well beyond granola bars

ldquoAs c-store operators see drug chains mov-ing into territory once occupied by conve-nience retailers they have been stepping up the product assortment and servicesrdquo says Chuck Arcand Corporate Director of Cana-dian Marketing Core-Mark a North American leader in marketing distribution and logistical support to the trade with a strong presence from Vancouver Island to Ottawa

Core-Mark is a broad line supplier and dis-tributor that can offer everything from pack-aged sandwiches to confectionary to chips to pizza and breakfast items to donuts and every-thing in between ldquoOur idea is really to increase profit per linear foot We do this through things like vendor consolidation a program where we reduce inventory and decrease interrup-tions from sales peoplerdquo he says noting that a typical store might see 43 direct store delivery staff ldquoWe can reduce this to just seven people a store has to deal withrdquo

What are his teams telling him about snacks in c-store ldquoHigh protein is big and we are see-ing strong sales of bulk jerky Manufacturers have reduced the sodium in their products to make them more attractive to health conscious consumers Gluten free chips like Covered Bridge brand are also selling well as society discovers a growing percentage of the popu-lation is negatively impacted by wheat prod-ucts We are also obtaining a lot of market data from the US a market that is farther ahead in terms of healthy snack consumer acceptance This data can give Canadian retailers a real leg up as trends move forwardrdquo he says pointing out that their teams have taken what they have learned and use this to build more eye-catch-ing displays and get the right products in store

ldquoWe are seeking to build the market to ag-ing and female customer bases that have been a bit slow in c-storerdquo he says concluding that while Canadian consumers are still thinking tra-ditional fare when it comes to snacking retail-ers need to be at the crest of the wave as the trend toward healthier products increases its presencerdquo

CONVENIENCE STORE VISITSBY AGE GROUP (MORNINGS)

TEENS1555+30

CAN

DY

END

C

AP R

ACK

BRE

AD

COOKIECRK R

HBCGM

MU

LTI

SNAC

K RKNUTSSALTYHANGING

CANDY

GOURMET CHIPS

MEAT SNACKSJERKY

CLEANINGPAPERPET FOOD

MEA

TSN

ACK

NU

TS amp

SE

EDS

FROZEN BEVERAGE amp SOFT SERVE HOTFOOD

BAKED GOODS

ENERGY DRINKS

MAPSFrsquoREAL ICE CREAM

SUNGLASSES

GRAB HEAT AND EAT FOOD SERVICE

CASH

REG

ISTE

R

READ

Y TO

EA

T H

OT

FOO

D

AUTOMOTIVE

OILS

DAIRY

LIG

HTE

RS

IMPU

LSE

BUY

ITEM

S

DELI COOLER ITEMS

CIGARETTES CIGARS amp OTHER

TOBACCO PRODUCTS

HANGING CANDY

HANGING CANDY

HANGING CANDY

HANGING CANDY

Contact your local Core-Mark office Ontario NW OntarioSask Manitoba Calgary Vancouver1-877-864-0285 1-800-665-7575 1-800-982-7552 1-800-242-8402 1-800-663-9963

ldquoand we do coffeerdquo

wwwcore-markcom email carcandcore-markcom

RETAIL BEVERAGE

FRESH SANDWICHES

DRINKSYOGURTENTREES

For everything you need

20 May | June 2012 CONVENIENCE amp CARWASH CANADA 20

To craft an effective marketing strategy retailers must know their customers Consumer insights enable merchants to target campaigns and maximize ROI In the past it was difficult for marketers to identify consumer preferences efficiently which led to a scattered approach to marketing with messages distributed broadly and randomly in the hope that they would stick with a sufficient number of receptive consumers to make campaigns worthwhile

However new technology developments have opened up fresh possibilities that have profound implications for both marketers and shoppers An increasingly mobile culture ndash in which millions of consumers are always connected via smart-phones and tablet devices ndash coupled with ad-vances in real-time data collection and measure-ment capabilities provide new opportunities for retailers Those who capitalize on these new op-portunities will be the winners in the proximity marketplace

A SMARtER INFRAStRuCtuRE REQuIRES SMARtER MARKEtINg PROgRAMSProximity advertising ndash the ability to reach customers within range of a particular location with targeted messages ndash is a fast-growing trend for one simple reason It works In fact an IBM study found that 72 of customers are receptive to marketing messages about products and services that are within sight of the customerrsquos location

Thatrsquos a powerful incentive for retailers and the good news is that new technology tools al-low them to reach potential customers ndash without compromising consumer privacy ndash at a price that is far more affordable than many traditional cam-paigns Today merchants can send rich media messages to consumers within range using the Bluetoothreg technology that powers customer smartphones and devices

by Alex Romanov CEO iSIGN Media

getting to know you

REACHING CUSTOMERS WITH PROXIMITY ADVERTISING

The most effective proximity marketing strate-gies combine the power of Bluetooth technol-ogy with the dynamic capabilities of digital sig-nage a proven technique offered by a mature industry that allows retailers to promote brands products and services in a more direct personal-ized way than traditional static signage By com-bining these two media tools merchants can personalize digital signage content reach con-sumers with messages on their devices that are as personal as a text and match the offer to the consumersrsquo preferences This strategy creates a whole that is greater than the sum of its parts

COMMuNICAtINg WItH CuStOMERS IN tHEIR PREFERRED MEDIuMSIn an interactive multimedia culture the winners will be advertisers who speak to consumers in their preferred language which is increasingly mobile and personalized Consumers are bombarded with messages from all sides and only those offers crafted in the same manner as consumersrsquo preferred content can cut through the clutter Proximity advertising fits the bill since it is dynamic and delivers unparalleled opportunities for interaction

Proximity marketingrsquos ability to reach consum-ers in a personal way is only the beginning It also offers virtually endless opportunities to de-liver consumer insights to the merchant in real time enabling retailers to further refine messag-ing to conform to consumer preferences And it does this in an unobtrusive way since consumers first opt-in to the messaging

For example imagine being able to send a rich media message to a potential customerrsquos handheld device when that customer is in close proximity to a retail outlet The message could be an offer for a mobile coupon that provides the customer with a discount on a product or service with the message reinforced by digi-

CONVENIENCE amp CARWASH CANADA 21

tal signage promoting the same or a related product or service Imagine having the ability to change the messaging and signage on the fly to generate greater ROI based on real-time consumer metrics

This scenario is possible right now and the technology to make it happen is as ubiquitous as a smartphone and often more affordable than traditional marketing campaigns And because itrsquos a proven way to generate ROI by leveraging mobile culture and consumer buying behavior it is the future of advertising

A WIN FOR CONSuMERS AND MERCHANtSClearly proximity advertising holds great promise for retailers looking to generate new business and garner improved returns on their advertising investments But consumers

win in this brave new marketing world too In fact they might be the biggest winners of all Thatrsquos because proximity advertising engages consumers via their preferred method of communication ndash interactive spontaneous ndash while they are already engaged in enjoyable activities on the go

By combining emerging mobile marketing techniques with mature digital signage strate-gies merchants can engage consumers directly and intimately offering greater levels of inter-activity to deliver quality content and targeted offers It enables merchants to reach tech-savvy customers on their own terms while measuring message effectiveness and adjusting offers to consumer preferences in real time This delivers a win to participants at both ends of the con-versation

AbOut tHE AutHORAlex Romanov is CEO of iSIGN Media a leading North American multiplatform advertising solutions company that utilizes Bluetooth Mobile Wi-Fi and Location-Aware technologies to deliver rich media permission-based messages to engage consumers more deeply and cost-effectively Find out more at httpisignmediacom

With just a flash in front of a reader and no PIN the Interac Flash enhanced debit card gives

customers a faster way to pay For you it means quicker lines better service and reduced

cash handling costs Interac Flash Itrsquos the Canadian way to pay now even faster

Find out more at InteracFlashca

Serve customers in a flashIntroducing Interac FlashTM

regtrade Interac the Interac logo Interac Flash Everyday Simply the armoured truck design and the Interac Flash design are trade-marks of Interac Inc Used under license The Contactless Symbol is owned by EMV Co LLC Used under license

CLIENT Interac TRIM 8125 x 10875 PUBLICATION Convenience amp Car Wash CanadaJOB IT-1356-T-CWC LIVE

DESCRIPTION FP 4C BLEED +025 INSERTION DATE Jan 2012

APPROVALSACCOUNT DIRECTOR CREATIVE DIRECTOR WRITER STUDIO MANAGER

1910 Yonge St Toronto ON T 416 484-1959

APPROVED

IT-1356-T-CWCindd 1 11-11-30 138 PM

by Sean Townsend

CONVENIENCE amp CARWASH CANADA 23

Itrsquos an all-too-familiar scenario in the convenience store and gas station retail industry a new employee comes on board goes through orientation and trainingmdashand is gone within months

When it comes to the bottom line high em-ployee turnover is a double-edged problem los-ing employees is expensive and so is replacing them With so much at stake many experts say the best way to prevent turnover is to hire the right people in the first place

Thatrsquos the goal at Pioneer Petroleums with the innovative online application system the com-pany is using to pre-qualify retail operators for its sites in Ontario and Manitoba

ldquoPioneer owns more than 700 sites from ba-sic gas stations to full-service operations with convenience stores and carwashesrdquo says John Skakie an HR consultant who has been working with Pioneer since 2006 ldquoThat allows for different levels of investment by a diverse group of retail

eMployee retention

Reliability and Relationshippre-eMployMent SCreening toolS help iMprove the bottoM line

operators who are independent contractorsrdquoSkakie says Pioneer sees an average of 200-

to-220 qualified candidates per 12-month rolling period competing for between 10-and-25 job opportunities over the same period

To apply applicants create a profile to enter their contact information and resume Then they answer a series of pre-qualification and screen-ing questions For those who are qualified the third stage is an in-person interview with Pioneer staff

The cornerstone of the pre-qualification step is the Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool avail-able through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job per-formance courtesy emotional maturity consci-entiousness trustworthiness job commitment and safety

Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool available through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job performance courtesy emotional maturity conscientiousness trustworthiness job commitment and safety

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

2012 State Conventions amp Trade ShowsCome Join Us

For more State Convention amp trade Show inFormation Go to the map at wwwwpmacom and select the state where you would like to attend or call (801) 263-9762

Convention Golf tournament and trade Show

MPMCSAMontana PetroleuM Marketers and ConvenienCe store assoCiation

Save the date June 5-7 2012

Billings Hotel amp Convention Center Billings MT

Montanabull Billings

Suncadia Lodge

Cle Elum WAJune 18-21 2012 Mark Your Calendar WOMA Convention

Washington

bullCle Elum

Idaho Petroleum Marketers amp C-Store Association

ConventionAugust 1-3 2012

Idaho

Coeur drsquoAlene bull

CCCMag12 MayJun hlf10406indd 1 4612 1221 PM

CONVENIENCE amp CARWASH CANADA 25

ldquoBy definition reliable and productive work behaviour requires a long-term commitment to the jobrdquo explains Dr Gerald Borofsky clinical psychologist and author of the ERI tool ldquoHowever additional work behaviour skills are also necessary for reliable and productive job performance In addition to assessing an applicantrsquos long-term job commit-ment the ERI assesses these work behaviour skillsrdquo

Borofsky says improving employee retention was one of his objectives in developing the tool ldquoFor a number of years we had been in the business of providing com-panies with pre-employment assessment services and consultation Customers identified a number of problems regarding the reliability and productivity of their workforce Among other things they indicated that retention was a major problem for them and that low employee reten-tion was a source of cost that directly affected their overall profits Their complaints included needing to spend too much time hiring and training new employees and not being able to spend enough time on revenue-generating activitiesrdquo

Borofsky adds that the ERI is backed by more than 15 research studies that have ldquoconsistently documented the relationship between ERI use and reduced turnover with an average reduction of 35 and an average return on investment of greater than 500rdquo

Skakiersquos results with Pioneer also suggest that the selec-tion process works ldquoThe ERI is perfect for this particular application and itrsquos what sets the process apartrdquo he says ldquoOur data from April 2011 show that wersquove had less than two per cent turnover of candidates who went through the processrdquo

Aside from helping to rule out unsuitable candidates the ERI provides options for follow up questions interview-ers can ask to make sure a promising candidate is a good fit with the organization ldquoIt helps employers make an in-formed decisionrdquo says Skakie ldquoand an informed decision is a better decisionrdquo

Skakie notes that there is a personal side to his role which occasionally includes calling applicants to ask about unclear information or coaching Pioneer staff on effective interview questions ldquoSometimes there can be issues with language or interpretation and sometimes you make a judgment call about a candidatersquos fitrdquo he says ldquoIt helps build the relation-ship between candidates and district managers because that relationship has already been nurturedrdquo

For Skakie that mix of people and process is at the heart of why the system works with Pioneerrsquos culture ldquoTheyrsquore re-ally trying to build relationships The system helps to deter-mine who will have those good relationshipsmdashwith custom-ers with management and with the brandrdquo

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

Experience more than just a clean carCall Pumps amp Pressure Invest in experience Our car wash division has over 70 years of combined experience in manufacturing service sales and ownership bringing our customers the best value for their investment

18884309359Red Deer Edmonton Calgary Brandon Grande Prairie Leduc

wwwpumpsandpressurecom

Alberta distributor for Turtle Wax products amp the Alberta and Manitoba Distributor for Rykorsquos car wash equipment and replacements parts

18884309359Red Deer middot Edmonton middot Calgary middot Leduc Grand Prairie Brandon

wwwpumpsandpressurecom

by Russ Bell

CONVENIENCE amp CARWASH CANADA 27

Managed Services Allow You to Manage Your Profitability

If you feel as if downtime is impacting your car wash revenues and you have a daily goal of maximizing your equipment uptime then perhaps effective managed services of your facility and equipment is an option worth considering

Factory-trained field technicians can address any issue occurring at any car wash even if it is a competitive piece of equipment With equipment servicing itrsquos important for a customer to be aware of the complete list of ser-vices and options from the service provider whether itrsquos in-the-bay equipment servicing with high-quality envi-ronmentally safe low cost-per-wash chemicals or cus-tomer marketing programs designed to improve wash count totals and the value of each wash

Within the bay itself a service provider can be a cus-tomerrsquos source for related car wash equipment ndash vacu-ums doors heaters air compressors lights and bay cleaning services Some companies offer ongoing ser-vice options including consultation on turnkey reloads These added benefits include help with electrical and plumbing bay modifications wall systems fiberglass or painting signs andor promotional packages doors and door controls in-floor and radiant heat In addition it is possible to look to the service provider for staff training vending and ancillary equipment installation and equip-

regulAr CAr wASh equipMent MAintenAnCe deliverS better SySteM uptiMe And helpS your bottoM line

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

CONVENIENCE amp CARWASH CANADA 29

ment removal and disposalWhen starting to address the ser-

vice requirements service technicians might rely on a detailed computerized service history This information usu-ally helps the technician address the likely problems in advance and fa-cilitate a faster on-site fix especially when a customer needs it most

there are other reasons to rely on regular service The first is the simple fact that better maintenance of your car wash equipment will deliver better system uptime and a lower potential for vehicle damage At Ryko we believe in flexible planning Whatever level of service is going to reduce your downtime and increase your uptime then thatrsquos the service agreement we want you to have On average most operations choose one of the following optionsbull A true fixed cost flat fee that en-

ables you (the customer) to budget hisher expenses on an annual basis

bull A true fixed Price Per Wash (PPW) chemical and service plan where the company shares the risk based on wash count variation

bull A time and materials plan where technicians can be called on an as- needed basis and customers are billed for actual service time and materials used

Regular monthly preventive inspection or preventative maintenance service agreements can be the most effective methods for maintaining a successful operation The standard scope of service agreements includesbull Scheduled equipment inspectionsbull Comprehensive equipment lubri-

cation programsbull Chemical level checksbull Verification of PCI compliance

supportbull Operational reviews of payment

processing systemsbull A general equipment performance

assessment

bull Product adjustments to allow for maximum wash qualityvolume

bull Completion of a multi-point per-formance checklist

bull Repairreplacement recommen-dation

Beyond the actual equipment servicing customers can also look to their service provider as a partner in the maintenance and support of accounting programs for car washes and revenue sharing opportunities

Throughout Canada there are well-staffed outlets with teams of trained service professionals consult with your equipment manufacturer for the service provider in your area

For more information on how Ryko can help the profitability of your operation through managed services please call 800284-7956 or visit Ryko at wwwrykocom

32 May | June 2012

by Josh Hart

In Through the Out Door

why ChooSing the CorreCt CArwASh door pACkAge And knowing the trendS iS iMportAnt for your buSineSS

Carwash doors are often looked

at as an aftermarket purchase

Owners spend hundreds

of thousands of dollars on

acquiring land constructing

buildings and buying the right

wash equipment but neglect

the importance of the carwash

door The reality is that if your

door is not functioning properly

your customer does not have

access to your business

34 May | June 2012

There are many factors to con-sider when deciding on the best type of carwash door for your busi-ness You should be specific on your expectations and discuss these with your distributor to ensure the proper door package for your application Although many different styles of doors have been used in car washes the most popular are polycarbonate and aluminum doors

NEW tECHNOlOgy IN DOORSMost of the newest carwash door technology hinges around corrosion-resistant products Polycarbonate doors have replaced the majority of the old steel doors during the last 10 years

Customers are looking for qual-ity product support and warranty Most of the washes today are corpo-rations or individuals with multiple sites With most washes lacking an on-site maintenance person having quality products that require little or no maintenance is becoming more important

There are many new options avail-able on hardware packages for poly-carbonate doors One of the greatest advancements is in the counterbal-ance systems It used to be that all

doors had torsion springs to balance the door The problem with springs is that top-of-the- line galvanized steel springs are only good for 100000 cycles and then likely to break To ex-tend their lifespan itrsquos important to grease the springs however this usu-ally leads to grease dripping down on the door and affecting its appearance When the spring does break it usu-ally means replacing the entire shaft line because you are unable to get the drums and bearings off to access the damaged spring

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs Even-tually the strap may break but it is a low-cost replacement and does not require replacing the entire shaft line

Hardware for carwash doors has come a long way in recent times It is important to research all of your op-tions and know what you are buying Although standard galvanized steel hardware may be fine for your detail bay within a couple of years it will be completely rusted in a carwash For your carwash bay make sure you look at options such as plastic or stainless steel items including hinges shafts bearings and bearing plates as well as e-coat corrosion resistant drums

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs

YOU DO HAVE A CHOICE

INDUSTRY UPDATE

What are car wash owners saying about the Washworld RazorldquoWe bought the Razors mostly because they have the

latest technologyThe Virtual Attendant is a huge advantage because

you donrsquot have to baby-sit the machines Our

customers have thanked us for putting them in our

washrdquo

Greg ThompsonMass Avenue Car Wash

ldquoThe machine is awesome the people and service are

second to NOBODY The Razor is an excellent piece of

equipmentrdquo

Scott FordSoapy Sadies Car Wash

Why the rave reviews for Razor Itrsquos the

features that come standard with Razor

that make the difference

bullVirtual Attendantregndash eliminates need to be on site

to reset the wash

bull Smooth radial arch motion

bull FlexPassreg system ndash One pass top amp side application

of anything that can go through arch increases

thru-put

bull VS2regndash Vehicle Sizing System a clean treadle free

design

bull Triplepass technology for optimal front amp rear

cleaning

bull Belt drive technology eliminates need for tires amp

inner tubes

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficultMaybe but the good news is that we arenrsquot going to stop making one system only to re-introduce it laterYoursquoll always have a choice and thatrsquos a good thingGive Washtech a call and we can help you make the right choice

Exceptional service premium parts and world class carwash equipment

Contact us today 403 243-1312 wwwwashtechca

YOU DO HAVE A CHOICE

For more than 15 years Blendco has been demonstrating the convenience and cost effectiveness of powder to liquid formulations with the patented SuperSatreg

Custom Detergent System SuperSat detergents have proven formulations for cleaning power fragrance and color This system makes a full range of detergents continuously and automatically at your wash No other system can compare to SuperSat the powder system standard Try it today to see why it is the best

36 May | June 2012

rollers with stainless steel stems with plastic wheels and all stainless steel bolts nuts and hinge screws Another option not well known in the industry is plastic track Plastic track offers you the corrosion resistance of stainless steel at a greatly reduced rate Plas-tic hardware also offers the benefit of less ice buildup as plastic is not as great a conductor of cold as steel is

tECHNOlOgy IN OPERAtORSThe introduction of the direct drive operators is another major improvement The first openers used in the carwash market were electric jackshaft openers but the problem as we all know now is that these did not hold up in tough car wash conditions This led to the introduction of the pneumatic jackshaft opener This opener performs and lasts well in the carwash environment but is still susceptible to problems with cables coming off the drums The latest opener the direct drive pneumatic opener can withstand the elements of the car wash environment and is guaranteed not to allow the cables to come off the drums

Using a direct drive operator is also another key element in battling ice problems in cold weather areas If ice builds up in the track a direct drive operator (one that attaches directly to the door) is more powerful than a jackshaft style (one that turns the shaft to operate the door) and in most cas-es can push through the ice Further-more in extreme scenarios where ice buildup does not allow the door to

close all the way a direct drive opener will stop with the door and keep ten-sion on the cables where a jackshaft opener will continue to turn the shaft even though the door did not go the full travel which can result in the cables coming off the drums

The key to choosing a successful door package is paying attention to the details and choosing the correct

options based on your specific appli-cation Remember the enter door is the first thing the customer sees be-fore entering the wash and the exit door is the last thing they see before leaving the wash The doors signify the entire facility If the doors look good and run smooth the customer leaves with that impression of the en-tire wash experience

the enter door is the first thing the customer sees before entering the wash and the exit door is the last thing they see before leaving the wash

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 13: CCW Magazine: May / June 2012

16 May | June 2012

large amounts of inventory thanks to our close supportrdquo

C e r t a i n l y close support is essential when offering food programs that require re-frigerated or m e r c h a n d i z e s u p e r v i s i o n like monitoring turns and shelf placement This is where compa-nies like Core-Mark and others such as National DSD Group a national direct-to-store leader with more than 200 vehicles ser-vicing the coun-

try come into playldquoOur people are in stores on a scheduled basis to ser-

vice sandwiches and other snack sections throughout the operationrdquo says National DSDrsquos Henry Arsenault who re-ports that the company offers multi-temperature trucks an attribute that creates something like a snack foods warehouse on wheels It also means consistent restock-ing a major factor in customer needs ldquoWhen C-store customers come in looking for a particular snacksand-wich itrsquos important to have the right product on hand This represents the convenience that keeps people coming back to your storerdquo he says

When it comes to coffee and fresh sandwiches the MTY Group has a lot to offer the industry Last year the group purchased Mr Sub and along with their Country Style brand is now rolling out a program to C-stores that will see operators able to offer both brands to their cus-tomers

According to Karen Weldman vice president of new business development express division at MTY the launch of Country Style and Mr Sub Express programs represents a fresh solution for C-stores and gas bars look-ing to get into foodservice ldquoMr Sub was established in Canada in 1958 and is a well known and highly respected brand The same is true for Country Style Together the

brands offer an exciting alternative for customers who see both marquees as high value and high quality play-ers in foodservicerdquo she says remarking that C-stores need only 480 square feet and about $150000 to invest to get into a full day part foodservice business that con-sists of a Country Style premium coffee program and fresh-made Mr Sub sandwich offer

ldquoConvenience retailing is undergoing an evolutionrdquo she says ldquoStores are now more customer targeted and more service focused than ever A foodservice offer-ing is all part of the contemporary face of Canadarsquos C-stores Without the edge that prepared food items deliver stores will find it increasingly harder to com-peterdquo she says

Indeed once upon a time the question was ndash lsquoGot milkrsquo Today business complexity and customer needs have C-store operators partnering with brands from AampW to Chester Fried Chicken Now the question to a customer who comes in for a loaf of bread and a box of breakfast cereal might well be ndash lsquoWill you have fries with thatrsquo

Certainly taste and convenience rule when it comes to snacks Now public attitudes are beginning to shift toward a greater demand for good-for-you quick bites The upshot is that manufacturers are coming forward with new product innovation to fill the void Retailers as well have seen the light and are looking more closely at making their real estate available to healthy snack alternatives The public is the beneficiary and the sector is on a growth curve as a result

When looking at the overall Canadian snacking environment consumers indicate that health is more important to them in the morn-ing than at any other time of day In fact according to The NPD Grouprsquos SnackTrack service which tracks over-all consumption and motivations for a cross-section of snack food catego-ries health is identified as the main reason for choosing snack foods ten per cent of the time in the morning compared to six per cent when look-ing across the entire day While taste still rules as the main consideration when making a snack food selection Canadians are more likely to want to start the day off right in the morning

Does this translate into the foods purchased from convenience stores in the morning To some extent yes According to the NPD Grouprsquos

heAlthy ChoiCeS

Guilt free snack alternatives are coming into their own as C-store customers seek out more healthful options

CONVENIENCE amp CARWASH CANADA 17

CREST service which tracks con-sumption across the foodservice industry juice muffins snack bars (which include cereal energy and granola bars) milk and bagels are all more likely to be purchased in the morning At the same time car-bonated soft drinks rank third of all foods and beverages purchased in the morning at convenience stores (behind coffee and juice) so health is certainly not the only consider-ation Additionally only two per cent of snack foods purchased at a conve-nient store in the morning had health identified as being the main driver behind the selection well under the ten per cent listed for all purchase venues in the same daypart

According to NPD Group Indus-try Specialist Joel Gregoire de-mographics are an additional chal-lenge Teens and young adults are more likely to get their foods and beverages from convenience stores For instance Teens 13-17 account for 15 per cent of all traffic at con-venience stores compared to seven per cent for all commercial food-service venues combined Healthrsquos importance however increases with age For example teens indi-cate that health is the main reason for choosing a snack food three per cent of the time compared to nine

18 May | June 2012

per cent for adults 55+ Convenience stores may see healthy offerings as a way to help drive traffic among older adults but the re-ality is that teens are the sweet spot for con-venience stores and one has to consider the potential incremental lift that healthy options would give convenience stores as consumers generally donrsquot see the this venue as a source for nutritious options

ldquoWhen teens visit a convenience store they are most likely to do so for a snack in the after-noon or the evening (73 per cent of their vis-its) whereas adults 55+ who tend to be more concerned with health are more likely to visit a convenience store in the morning (over 30 per cent of their visits) compared to teens (15 per cent of their visits)rdquo says Gregoire noting that the PM snack is still the most popular daypart for adults 55+ at over 45 per cent

Here Gregoire says a health positioning for convenience stores would likely have the greatest resonance in the morning among older consumers However he suggests one must remember not to get away from the core reasons why people snack which are taste and convenience

Indeed this is behind the success of General Mills Nature Valley and Fibre 1 snack bars Ac-cording to National Sales Manager Ted Sadin-sky the Sweet nrsquo Salty range of Nature Valley bars are the countryrsquos leader because they have addressed taste health and convenience He reports that General Mills offers four core products within their Granola line (NV Sweet nrsquo Salty NV Trail Mix NV Crunchy and Fibre 1)

ldquoThese bars work in all day parts they work well as promos and are a good add on to cof-fee and beverage salesrdquo he says noting that secondary placement is best by the coffee and hot beverage station ldquoThese snack bars are alternatives to the standard range of choco-late bars and other confectionary products To generate strong sales retailers need to make them visible in places where buying decisions are maderdquo

As well Sadinsky points out that the healthy snack bars are a solid profit source for retailers and driving incremental sales is highly benefi-cial to the bottom line ldquoThis is where in-store merchandizing comes into play Let customers know you have them and maximize the oppor-tunity by pairing them with other products to increase till ringrdquo he says commenting further

that like chocolate bars healthy snacks fall to impulse buying decisions and operators need to make that decision as easy as possible

With people seemingly more concerned about health and food it comes as not surprise that the healthy snacking product range is ex-panding well beyond granola bars

ldquoAs c-store operators see drug chains mov-ing into territory once occupied by conve-nience retailers they have been stepping up the product assortment and servicesrdquo says Chuck Arcand Corporate Director of Cana-dian Marketing Core-Mark a North American leader in marketing distribution and logistical support to the trade with a strong presence from Vancouver Island to Ottawa

Core-Mark is a broad line supplier and dis-tributor that can offer everything from pack-aged sandwiches to confectionary to chips to pizza and breakfast items to donuts and every-thing in between ldquoOur idea is really to increase profit per linear foot We do this through things like vendor consolidation a program where we reduce inventory and decrease interrup-tions from sales peoplerdquo he says noting that a typical store might see 43 direct store delivery staff ldquoWe can reduce this to just seven people a store has to deal withrdquo

What are his teams telling him about snacks in c-store ldquoHigh protein is big and we are see-ing strong sales of bulk jerky Manufacturers have reduced the sodium in their products to make them more attractive to health conscious consumers Gluten free chips like Covered Bridge brand are also selling well as society discovers a growing percentage of the popu-lation is negatively impacted by wheat prod-ucts We are also obtaining a lot of market data from the US a market that is farther ahead in terms of healthy snack consumer acceptance This data can give Canadian retailers a real leg up as trends move forwardrdquo he says pointing out that their teams have taken what they have learned and use this to build more eye-catch-ing displays and get the right products in store

ldquoWe are seeking to build the market to ag-ing and female customer bases that have been a bit slow in c-storerdquo he says concluding that while Canadian consumers are still thinking tra-ditional fare when it comes to snacking retail-ers need to be at the crest of the wave as the trend toward healthier products increases its presencerdquo

CONVENIENCE STORE VISITSBY AGE GROUP (MORNINGS)

TEENS1555+30

CAN

DY

END

C

AP R

ACK

BRE

AD

COOKIECRK R

HBCGM

MU

LTI

SNAC

K RKNUTSSALTYHANGING

CANDY

GOURMET CHIPS

MEAT SNACKSJERKY

CLEANINGPAPERPET FOOD

MEA

TSN

ACK

NU

TS amp

SE

EDS

FROZEN BEVERAGE amp SOFT SERVE HOTFOOD

BAKED GOODS

ENERGY DRINKS

MAPSFrsquoREAL ICE CREAM

SUNGLASSES

GRAB HEAT AND EAT FOOD SERVICE

CASH

REG

ISTE

R

READ

Y TO

EA

T H

OT

FOO

D

AUTOMOTIVE

OILS

DAIRY

LIG

HTE

RS

IMPU

LSE

BUY

ITEM

S

DELI COOLER ITEMS

CIGARETTES CIGARS amp OTHER

TOBACCO PRODUCTS

HANGING CANDY

HANGING CANDY

HANGING CANDY

HANGING CANDY

Contact your local Core-Mark office Ontario NW OntarioSask Manitoba Calgary Vancouver1-877-864-0285 1-800-665-7575 1-800-982-7552 1-800-242-8402 1-800-663-9963

ldquoand we do coffeerdquo

wwwcore-markcom email carcandcore-markcom

RETAIL BEVERAGE

FRESH SANDWICHES

DRINKSYOGURTENTREES

For everything you need

20 May | June 2012 CONVENIENCE amp CARWASH CANADA 20

To craft an effective marketing strategy retailers must know their customers Consumer insights enable merchants to target campaigns and maximize ROI In the past it was difficult for marketers to identify consumer preferences efficiently which led to a scattered approach to marketing with messages distributed broadly and randomly in the hope that they would stick with a sufficient number of receptive consumers to make campaigns worthwhile

However new technology developments have opened up fresh possibilities that have profound implications for both marketers and shoppers An increasingly mobile culture ndash in which millions of consumers are always connected via smart-phones and tablet devices ndash coupled with ad-vances in real-time data collection and measure-ment capabilities provide new opportunities for retailers Those who capitalize on these new op-portunities will be the winners in the proximity marketplace

A SMARtER INFRAStRuCtuRE REQuIRES SMARtER MARKEtINg PROgRAMSProximity advertising ndash the ability to reach customers within range of a particular location with targeted messages ndash is a fast-growing trend for one simple reason It works In fact an IBM study found that 72 of customers are receptive to marketing messages about products and services that are within sight of the customerrsquos location

Thatrsquos a powerful incentive for retailers and the good news is that new technology tools al-low them to reach potential customers ndash without compromising consumer privacy ndash at a price that is far more affordable than many traditional cam-paigns Today merchants can send rich media messages to consumers within range using the Bluetoothreg technology that powers customer smartphones and devices

by Alex Romanov CEO iSIGN Media

getting to know you

REACHING CUSTOMERS WITH PROXIMITY ADVERTISING

The most effective proximity marketing strate-gies combine the power of Bluetooth technol-ogy with the dynamic capabilities of digital sig-nage a proven technique offered by a mature industry that allows retailers to promote brands products and services in a more direct personal-ized way than traditional static signage By com-bining these two media tools merchants can personalize digital signage content reach con-sumers with messages on their devices that are as personal as a text and match the offer to the consumersrsquo preferences This strategy creates a whole that is greater than the sum of its parts

COMMuNICAtINg WItH CuStOMERS IN tHEIR PREFERRED MEDIuMSIn an interactive multimedia culture the winners will be advertisers who speak to consumers in their preferred language which is increasingly mobile and personalized Consumers are bombarded with messages from all sides and only those offers crafted in the same manner as consumersrsquo preferred content can cut through the clutter Proximity advertising fits the bill since it is dynamic and delivers unparalleled opportunities for interaction

Proximity marketingrsquos ability to reach consum-ers in a personal way is only the beginning It also offers virtually endless opportunities to de-liver consumer insights to the merchant in real time enabling retailers to further refine messag-ing to conform to consumer preferences And it does this in an unobtrusive way since consumers first opt-in to the messaging

For example imagine being able to send a rich media message to a potential customerrsquos handheld device when that customer is in close proximity to a retail outlet The message could be an offer for a mobile coupon that provides the customer with a discount on a product or service with the message reinforced by digi-

CONVENIENCE amp CARWASH CANADA 21

tal signage promoting the same or a related product or service Imagine having the ability to change the messaging and signage on the fly to generate greater ROI based on real-time consumer metrics

This scenario is possible right now and the technology to make it happen is as ubiquitous as a smartphone and often more affordable than traditional marketing campaigns And because itrsquos a proven way to generate ROI by leveraging mobile culture and consumer buying behavior it is the future of advertising

A WIN FOR CONSuMERS AND MERCHANtSClearly proximity advertising holds great promise for retailers looking to generate new business and garner improved returns on their advertising investments But consumers

win in this brave new marketing world too In fact they might be the biggest winners of all Thatrsquos because proximity advertising engages consumers via their preferred method of communication ndash interactive spontaneous ndash while they are already engaged in enjoyable activities on the go

By combining emerging mobile marketing techniques with mature digital signage strate-gies merchants can engage consumers directly and intimately offering greater levels of inter-activity to deliver quality content and targeted offers It enables merchants to reach tech-savvy customers on their own terms while measuring message effectiveness and adjusting offers to consumer preferences in real time This delivers a win to participants at both ends of the con-versation

AbOut tHE AutHORAlex Romanov is CEO of iSIGN Media a leading North American multiplatform advertising solutions company that utilizes Bluetooth Mobile Wi-Fi and Location-Aware technologies to deliver rich media permission-based messages to engage consumers more deeply and cost-effectively Find out more at httpisignmediacom

With just a flash in front of a reader and no PIN the Interac Flash enhanced debit card gives

customers a faster way to pay For you it means quicker lines better service and reduced

cash handling costs Interac Flash Itrsquos the Canadian way to pay now even faster

Find out more at InteracFlashca

Serve customers in a flashIntroducing Interac FlashTM

regtrade Interac the Interac logo Interac Flash Everyday Simply the armoured truck design and the Interac Flash design are trade-marks of Interac Inc Used under license The Contactless Symbol is owned by EMV Co LLC Used under license

CLIENT Interac TRIM 8125 x 10875 PUBLICATION Convenience amp Car Wash CanadaJOB IT-1356-T-CWC LIVE

DESCRIPTION FP 4C BLEED +025 INSERTION DATE Jan 2012

APPROVALSACCOUNT DIRECTOR CREATIVE DIRECTOR WRITER STUDIO MANAGER

1910 Yonge St Toronto ON T 416 484-1959

APPROVED

IT-1356-T-CWCindd 1 11-11-30 138 PM

by Sean Townsend

CONVENIENCE amp CARWASH CANADA 23

Itrsquos an all-too-familiar scenario in the convenience store and gas station retail industry a new employee comes on board goes through orientation and trainingmdashand is gone within months

When it comes to the bottom line high em-ployee turnover is a double-edged problem los-ing employees is expensive and so is replacing them With so much at stake many experts say the best way to prevent turnover is to hire the right people in the first place

Thatrsquos the goal at Pioneer Petroleums with the innovative online application system the com-pany is using to pre-qualify retail operators for its sites in Ontario and Manitoba

ldquoPioneer owns more than 700 sites from ba-sic gas stations to full-service operations with convenience stores and carwashesrdquo says John Skakie an HR consultant who has been working with Pioneer since 2006 ldquoThat allows for different levels of investment by a diverse group of retail

eMployee retention

Reliability and Relationshippre-eMployMent SCreening toolS help iMprove the bottoM line

operators who are independent contractorsrdquoSkakie says Pioneer sees an average of 200-

to-220 qualified candidates per 12-month rolling period competing for between 10-and-25 job opportunities over the same period

To apply applicants create a profile to enter their contact information and resume Then they answer a series of pre-qualification and screen-ing questions For those who are qualified the third stage is an in-person interview with Pioneer staff

The cornerstone of the pre-qualification step is the Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool avail-able through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job per-formance courtesy emotional maturity consci-entiousness trustworthiness job commitment and safety

Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool available through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job performance courtesy emotional maturity conscientiousness trustworthiness job commitment and safety

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

2012 State Conventions amp Trade ShowsCome Join Us

For more State Convention amp trade Show inFormation Go to the map at wwwwpmacom and select the state where you would like to attend or call (801) 263-9762

Convention Golf tournament and trade Show

MPMCSAMontana PetroleuM Marketers and ConvenienCe store assoCiation

Save the date June 5-7 2012

Billings Hotel amp Convention Center Billings MT

Montanabull Billings

Suncadia Lodge

Cle Elum WAJune 18-21 2012 Mark Your Calendar WOMA Convention

Washington

bullCle Elum

Idaho Petroleum Marketers amp C-Store Association

ConventionAugust 1-3 2012

Idaho

Coeur drsquoAlene bull

CCCMag12 MayJun hlf10406indd 1 4612 1221 PM

CONVENIENCE amp CARWASH CANADA 25

ldquoBy definition reliable and productive work behaviour requires a long-term commitment to the jobrdquo explains Dr Gerald Borofsky clinical psychologist and author of the ERI tool ldquoHowever additional work behaviour skills are also necessary for reliable and productive job performance In addition to assessing an applicantrsquos long-term job commit-ment the ERI assesses these work behaviour skillsrdquo

Borofsky says improving employee retention was one of his objectives in developing the tool ldquoFor a number of years we had been in the business of providing com-panies with pre-employment assessment services and consultation Customers identified a number of problems regarding the reliability and productivity of their workforce Among other things they indicated that retention was a major problem for them and that low employee reten-tion was a source of cost that directly affected their overall profits Their complaints included needing to spend too much time hiring and training new employees and not being able to spend enough time on revenue-generating activitiesrdquo

Borofsky adds that the ERI is backed by more than 15 research studies that have ldquoconsistently documented the relationship between ERI use and reduced turnover with an average reduction of 35 and an average return on investment of greater than 500rdquo

Skakiersquos results with Pioneer also suggest that the selec-tion process works ldquoThe ERI is perfect for this particular application and itrsquos what sets the process apartrdquo he says ldquoOur data from April 2011 show that wersquove had less than two per cent turnover of candidates who went through the processrdquo

Aside from helping to rule out unsuitable candidates the ERI provides options for follow up questions interview-ers can ask to make sure a promising candidate is a good fit with the organization ldquoIt helps employers make an in-formed decisionrdquo says Skakie ldquoand an informed decision is a better decisionrdquo

Skakie notes that there is a personal side to his role which occasionally includes calling applicants to ask about unclear information or coaching Pioneer staff on effective interview questions ldquoSometimes there can be issues with language or interpretation and sometimes you make a judgment call about a candidatersquos fitrdquo he says ldquoIt helps build the relation-ship between candidates and district managers because that relationship has already been nurturedrdquo

For Skakie that mix of people and process is at the heart of why the system works with Pioneerrsquos culture ldquoTheyrsquore re-ally trying to build relationships The system helps to deter-mine who will have those good relationshipsmdashwith custom-ers with management and with the brandrdquo

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

Experience more than just a clean carCall Pumps amp Pressure Invest in experience Our car wash division has over 70 years of combined experience in manufacturing service sales and ownership bringing our customers the best value for their investment

18884309359Red Deer Edmonton Calgary Brandon Grande Prairie Leduc

wwwpumpsandpressurecom

Alberta distributor for Turtle Wax products amp the Alberta and Manitoba Distributor for Rykorsquos car wash equipment and replacements parts

18884309359Red Deer middot Edmonton middot Calgary middot Leduc Grand Prairie Brandon

wwwpumpsandpressurecom

by Russ Bell

CONVENIENCE amp CARWASH CANADA 27

Managed Services Allow You to Manage Your Profitability

If you feel as if downtime is impacting your car wash revenues and you have a daily goal of maximizing your equipment uptime then perhaps effective managed services of your facility and equipment is an option worth considering

Factory-trained field technicians can address any issue occurring at any car wash even if it is a competitive piece of equipment With equipment servicing itrsquos important for a customer to be aware of the complete list of ser-vices and options from the service provider whether itrsquos in-the-bay equipment servicing with high-quality envi-ronmentally safe low cost-per-wash chemicals or cus-tomer marketing programs designed to improve wash count totals and the value of each wash

Within the bay itself a service provider can be a cus-tomerrsquos source for related car wash equipment ndash vacu-ums doors heaters air compressors lights and bay cleaning services Some companies offer ongoing ser-vice options including consultation on turnkey reloads These added benefits include help with electrical and plumbing bay modifications wall systems fiberglass or painting signs andor promotional packages doors and door controls in-floor and radiant heat In addition it is possible to look to the service provider for staff training vending and ancillary equipment installation and equip-

regulAr CAr wASh equipMent MAintenAnCe deliverS better SySteM uptiMe And helpS your bottoM line

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

CONVENIENCE amp CARWASH CANADA 29

ment removal and disposalWhen starting to address the ser-

vice requirements service technicians might rely on a detailed computerized service history This information usu-ally helps the technician address the likely problems in advance and fa-cilitate a faster on-site fix especially when a customer needs it most

there are other reasons to rely on regular service The first is the simple fact that better maintenance of your car wash equipment will deliver better system uptime and a lower potential for vehicle damage At Ryko we believe in flexible planning Whatever level of service is going to reduce your downtime and increase your uptime then thatrsquos the service agreement we want you to have On average most operations choose one of the following optionsbull A true fixed cost flat fee that en-

ables you (the customer) to budget hisher expenses on an annual basis

bull A true fixed Price Per Wash (PPW) chemical and service plan where the company shares the risk based on wash count variation

bull A time and materials plan where technicians can be called on an as- needed basis and customers are billed for actual service time and materials used

Regular monthly preventive inspection or preventative maintenance service agreements can be the most effective methods for maintaining a successful operation The standard scope of service agreements includesbull Scheduled equipment inspectionsbull Comprehensive equipment lubri-

cation programsbull Chemical level checksbull Verification of PCI compliance

supportbull Operational reviews of payment

processing systemsbull A general equipment performance

assessment

bull Product adjustments to allow for maximum wash qualityvolume

bull Completion of a multi-point per-formance checklist

bull Repairreplacement recommen-dation

Beyond the actual equipment servicing customers can also look to their service provider as a partner in the maintenance and support of accounting programs for car washes and revenue sharing opportunities

Throughout Canada there are well-staffed outlets with teams of trained service professionals consult with your equipment manufacturer for the service provider in your area

For more information on how Ryko can help the profitability of your operation through managed services please call 800284-7956 or visit Ryko at wwwrykocom

32 May | June 2012

by Josh Hart

In Through the Out Door

why ChooSing the CorreCt CArwASh door pACkAge And knowing the trendS iS iMportAnt for your buSineSS

Carwash doors are often looked

at as an aftermarket purchase

Owners spend hundreds

of thousands of dollars on

acquiring land constructing

buildings and buying the right

wash equipment but neglect

the importance of the carwash

door The reality is that if your

door is not functioning properly

your customer does not have

access to your business

34 May | June 2012

There are many factors to con-sider when deciding on the best type of carwash door for your busi-ness You should be specific on your expectations and discuss these with your distributor to ensure the proper door package for your application Although many different styles of doors have been used in car washes the most popular are polycarbonate and aluminum doors

NEW tECHNOlOgy IN DOORSMost of the newest carwash door technology hinges around corrosion-resistant products Polycarbonate doors have replaced the majority of the old steel doors during the last 10 years

Customers are looking for qual-ity product support and warranty Most of the washes today are corpo-rations or individuals with multiple sites With most washes lacking an on-site maintenance person having quality products that require little or no maintenance is becoming more important

There are many new options avail-able on hardware packages for poly-carbonate doors One of the greatest advancements is in the counterbal-ance systems It used to be that all

doors had torsion springs to balance the door The problem with springs is that top-of-the- line galvanized steel springs are only good for 100000 cycles and then likely to break To ex-tend their lifespan itrsquos important to grease the springs however this usu-ally leads to grease dripping down on the door and affecting its appearance When the spring does break it usu-ally means replacing the entire shaft line because you are unable to get the drums and bearings off to access the damaged spring

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs Even-tually the strap may break but it is a low-cost replacement and does not require replacing the entire shaft line

Hardware for carwash doors has come a long way in recent times It is important to research all of your op-tions and know what you are buying Although standard galvanized steel hardware may be fine for your detail bay within a couple of years it will be completely rusted in a carwash For your carwash bay make sure you look at options such as plastic or stainless steel items including hinges shafts bearings and bearing plates as well as e-coat corrosion resistant drums

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs

YOU DO HAVE A CHOICE

INDUSTRY UPDATE

What are car wash owners saying about the Washworld RazorldquoWe bought the Razors mostly because they have the

latest technologyThe Virtual Attendant is a huge advantage because

you donrsquot have to baby-sit the machines Our

customers have thanked us for putting them in our

washrdquo

Greg ThompsonMass Avenue Car Wash

ldquoThe machine is awesome the people and service are

second to NOBODY The Razor is an excellent piece of

equipmentrdquo

Scott FordSoapy Sadies Car Wash

Why the rave reviews for Razor Itrsquos the

features that come standard with Razor

that make the difference

bullVirtual Attendantregndash eliminates need to be on site

to reset the wash

bull Smooth radial arch motion

bull FlexPassreg system ndash One pass top amp side application

of anything that can go through arch increases

thru-put

bull VS2regndash Vehicle Sizing System a clean treadle free

design

bull Triplepass technology for optimal front amp rear

cleaning

bull Belt drive technology eliminates need for tires amp

inner tubes

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficultMaybe but the good news is that we arenrsquot going to stop making one system only to re-introduce it laterYoursquoll always have a choice and thatrsquos a good thingGive Washtech a call and we can help you make the right choice

Exceptional service premium parts and world class carwash equipment

Contact us today 403 243-1312 wwwwashtechca

YOU DO HAVE A CHOICE

For more than 15 years Blendco has been demonstrating the convenience and cost effectiveness of powder to liquid formulations with the patented SuperSatreg

Custom Detergent System SuperSat detergents have proven formulations for cleaning power fragrance and color This system makes a full range of detergents continuously and automatically at your wash No other system can compare to SuperSat the powder system standard Try it today to see why it is the best

36 May | June 2012

rollers with stainless steel stems with plastic wheels and all stainless steel bolts nuts and hinge screws Another option not well known in the industry is plastic track Plastic track offers you the corrosion resistance of stainless steel at a greatly reduced rate Plas-tic hardware also offers the benefit of less ice buildup as plastic is not as great a conductor of cold as steel is

tECHNOlOgy IN OPERAtORSThe introduction of the direct drive operators is another major improvement The first openers used in the carwash market were electric jackshaft openers but the problem as we all know now is that these did not hold up in tough car wash conditions This led to the introduction of the pneumatic jackshaft opener This opener performs and lasts well in the carwash environment but is still susceptible to problems with cables coming off the drums The latest opener the direct drive pneumatic opener can withstand the elements of the car wash environment and is guaranteed not to allow the cables to come off the drums

Using a direct drive operator is also another key element in battling ice problems in cold weather areas If ice builds up in the track a direct drive operator (one that attaches directly to the door) is more powerful than a jackshaft style (one that turns the shaft to operate the door) and in most cas-es can push through the ice Further-more in extreme scenarios where ice buildup does not allow the door to

close all the way a direct drive opener will stop with the door and keep ten-sion on the cables where a jackshaft opener will continue to turn the shaft even though the door did not go the full travel which can result in the cables coming off the drums

The key to choosing a successful door package is paying attention to the details and choosing the correct

options based on your specific appli-cation Remember the enter door is the first thing the customer sees be-fore entering the wash and the exit door is the last thing they see before leaving the wash The doors signify the entire facility If the doors look good and run smooth the customer leaves with that impression of the en-tire wash experience

the enter door is the first thing the customer sees before entering the wash and the exit door is the last thing they see before leaving the wash

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 14: CCW Magazine: May / June 2012

Certainly taste and convenience rule when it comes to snacks Now public attitudes are beginning to shift toward a greater demand for good-for-you quick bites The upshot is that manufacturers are coming forward with new product innovation to fill the void Retailers as well have seen the light and are looking more closely at making their real estate available to healthy snack alternatives The public is the beneficiary and the sector is on a growth curve as a result

When looking at the overall Canadian snacking environment consumers indicate that health is more important to them in the morn-ing than at any other time of day In fact according to The NPD Grouprsquos SnackTrack service which tracks over-all consumption and motivations for a cross-section of snack food catego-ries health is identified as the main reason for choosing snack foods ten per cent of the time in the morning compared to six per cent when look-ing across the entire day While taste still rules as the main consideration when making a snack food selection Canadians are more likely to want to start the day off right in the morning

Does this translate into the foods purchased from convenience stores in the morning To some extent yes According to the NPD Grouprsquos

heAlthy ChoiCeS

Guilt free snack alternatives are coming into their own as C-store customers seek out more healthful options

CONVENIENCE amp CARWASH CANADA 17

CREST service which tracks con-sumption across the foodservice industry juice muffins snack bars (which include cereal energy and granola bars) milk and bagels are all more likely to be purchased in the morning At the same time car-bonated soft drinks rank third of all foods and beverages purchased in the morning at convenience stores (behind coffee and juice) so health is certainly not the only consider-ation Additionally only two per cent of snack foods purchased at a conve-nient store in the morning had health identified as being the main driver behind the selection well under the ten per cent listed for all purchase venues in the same daypart

According to NPD Group Indus-try Specialist Joel Gregoire de-mographics are an additional chal-lenge Teens and young adults are more likely to get their foods and beverages from convenience stores For instance Teens 13-17 account for 15 per cent of all traffic at con-venience stores compared to seven per cent for all commercial food-service venues combined Healthrsquos importance however increases with age For example teens indi-cate that health is the main reason for choosing a snack food three per cent of the time compared to nine

18 May | June 2012

per cent for adults 55+ Convenience stores may see healthy offerings as a way to help drive traffic among older adults but the re-ality is that teens are the sweet spot for con-venience stores and one has to consider the potential incremental lift that healthy options would give convenience stores as consumers generally donrsquot see the this venue as a source for nutritious options

ldquoWhen teens visit a convenience store they are most likely to do so for a snack in the after-noon or the evening (73 per cent of their vis-its) whereas adults 55+ who tend to be more concerned with health are more likely to visit a convenience store in the morning (over 30 per cent of their visits) compared to teens (15 per cent of their visits)rdquo says Gregoire noting that the PM snack is still the most popular daypart for adults 55+ at over 45 per cent

Here Gregoire says a health positioning for convenience stores would likely have the greatest resonance in the morning among older consumers However he suggests one must remember not to get away from the core reasons why people snack which are taste and convenience

Indeed this is behind the success of General Mills Nature Valley and Fibre 1 snack bars Ac-cording to National Sales Manager Ted Sadin-sky the Sweet nrsquo Salty range of Nature Valley bars are the countryrsquos leader because they have addressed taste health and convenience He reports that General Mills offers four core products within their Granola line (NV Sweet nrsquo Salty NV Trail Mix NV Crunchy and Fibre 1)

ldquoThese bars work in all day parts they work well as promos and are a good add on to cof-fee and beverage salesrdquo he says noting that secondary placement is best by the coffee and hot beverage station ldquoThese snack bars are alternatives to the standard range of choco-late bars and other confectionary products To generate strong sales retailers need to make them visible in places where buying decisions are maderdquo

As well Sadinsky points out that the healthy snack bars are a solid profit source for retailers and driving incremental sales is highly benefi-cial to the bottom line ldquoThis is where in-store merchandizing comes into play Let customers know you have them and maximize the oppor-tunity by pairing them with other products to increase till ringrdquo he says commenting further

that like chocolate bars healthy snacks fall to impulse buying decisions and operators need to make that decision as easy as possible

With people seemingly more concerned about health and food it comes as not surprise that the healthy snacking product range is ex-panding well beyond granola bars

ldquoAs c-store operators see drug chains mov-ing into territory once occupied by conve-nience retailers they have been stepping up the product assortment and servicesrdquo says Chuck Arcand Corporate Director of Cana-dian Marketing Core-Mark a North American leader in marketing distribution and logistical support to the trade with a strong presence from Vancouver Island to Ottawa

Core-Mark is a broad line supplier and dis-tributor that can offer everything from pack-aged sandwiches to confectionary to chips to pizza and breakfast items to donuts and every-thing in between ldquoOur idea is really to increase profit per linear foot We do this through things like vendor consolidation a program where we reduce inventory and decrease interrup-tions from sales peoplerdquo he says noting that a typical store might see 43 direct store delivery staff ldquoWe can reduce this to just seven people a store has to deal withrdquo

What are his teams telling him about snacks in c-store ldquoHigh protein is big and we are see-ing strong sales of bulk jerky Manufacturers have reduced the sodium in their products to make them more attractive to health conscious consumers Gluten free chips like Covered Bridge brand are also selling well as society discovers a growing percentage of the popu-lation is negatively impacted by wheat prod-ucts We are also obtaining a lot of market data from the US a market that is farther ahead in terms of healthy snack consumer acceptance This data can give Canadian retailers a real leg up as trends move forwardrdquo he says pointing out that their teams have taken what they have learned and use this to build more eye-catch-ing displays and get the right products in store

ldquoWe are seeking to build the market to ag-ing and female customer bases that have been a bit slow in c-storerdquo he says concluding that while Canadian consumers are still thinking tra-ditional fare when it comes to snacking retail-ers need to be at the crest of the wave as the trend toward healthier products increases its presencerdquo

CONVENIENCE STORE VISITSBY AGE GROUP (MORNINGS)

TEENS1555+30

CAN

DY

END

C

AP R

ACK

BRE

AD

COOKIECRK R

HBCGM

MU

LTI

SNAC

K RKNUTSSALTYHANGING

CANDY

GOURMET CHIPS

MEAT SNACKSJERKY

CLEANINGPAPERPET FOOD

MEA

TSN

ACK

NU

TS amp

SE

EDS

FROZEN BEVERAGE amp SOFT SERVE HOTFOOD

BAKED GOODS

ENERGY DRINKS

MAPSFrsquoREAL ICE CREAM

SUNGLASSES

GRAB HEAT AND EAT FOOD SERVICE

CASH

REG

ISTE

R

READ

Y TO

EA

T H

OT

FOO

D

AUTOMOTIVE

OILS

DAIRY

LIG

HTE

RS

IMPU

LSE

BUY

ITEM

S

DELI COOLER ITEMS

CIGARETTES CIGARS amp OTHER

TOBACCO PRODUCTS

HANGING CANDY

HANGING CANDY

HANGING CANDY

HANGING CANDY

Contact your local Core-Mark office Ontario NW OntarioSask Manitoba Calgary Vancouver1-877-864-0285 1-800-665-7575 1-800-982-7552 1-800-242-8402 1-800-663-9963

ldquoand we do coffeerdquo

wwwcore-markcom email carcandcore-markcom

RETAIL BEVERAGE

FRESH SANDWICHES

DRINKSYOGURTENTREES

For everything you need

20 May | June 2012 CONVENIENCE amp CARWASH CANADA 20

To craft an effective marketing strategy retailers must know their customers Consumer insights enable merchants to target campaigns and maximize ROI In the past it was difficult for marketers to identify consumer preferences efficiently which led to a scattered approach to marketing with messages distributed broadly and randomly in the hope that they would stick with a sufficient number of receptive consumers to make campaigns worthwhile

However new technology developments have opened up fresh possibilities that have profound implications for both marketers and shoppers An increasingly mobile culture ndash in which millions of consumers are always connected via smart-phones and tablet devices ndash coupled with ad-vances in real-time data collection and measure-ment capabilities provide new opportunities for retailers Those who capitalize on these new op-portunities will be the winners in the proximity marketplace

A SMARtER INFRAStRuCtuRE REQuIRES SMARtER MARKEtINg PROgRAMSProximity advertising ndash the ability to reach customers within range of a particular location with targeted messages ndash is a fast-growing trend for one simple reason It works In fact an IBM study found that 72 of customers are receptive to marketing messages about products and services that are within sight of the customerrsquos location

Thatrsquos a powerful incentive for retailers and the good news is that new technology tools al-low them to reach potential customers ndash without compromising consumer privacy ndash at a price that is far more affordable than many traditional cam-paigns Today merchants can send rich media messages to consumers within range using the Bluetoothreg technology that powers customer smartphones and devices

by Alex Romanov CEO iSIGN Media

getting to know you

REACHING CUSTOMERS WITH PROXIMITY ADVERTISING

The most effective proximity marketing strate-gies combine the power of Bluetooth technol-ogy with the dynamic capabilities of digital sig-nage a proven technique offered by a mature industry that allows retailers to promote brands products and services in a more direct personal-ized way than traditional static signage By com-bining these two media tools merchants can personalize digital signage content reach con-sumers with messages on their devices that are as personal as a text and match the offer to the consumersrsquo preferences This strategy creates a whole that is greater than the sum of its parts

COMMuNICAtINg WItH CuStOMERS IN tHEIR PREFERRED MEDIuMSIn an interactive multimedia culture the winners will be advertisers who speak to consumers in their preferred language which is increasingly mobile and personalized Consumers are bombarded with messages from all sides and only those offers crafted in the same manner as consumersrsquo preferred content can cut through the clutter Proximity advertising fits the bill since it is dynamic and delivers unparalleled opportunities for interaction

Proximity marketingrsquos ability to reach consum-ers in a personal way is only the beginning It also offers virtually endless opportunities to de-liver consumer insights to the merchant in real time enabling retailers to further refine messag-ing to conform to consumer preferences And it does this in an unobtrusive way since consumers first opt-in to the messaging

For example imagine being able to send a rich media message to a potential customerrsquos handheld device when that customer is in close proximity to a retail outlet The message could be an offer for a mobile coupon that provides the customer with a discount on a product or service with the message reinforced by digi-

CONVENIENCE amp CARWASH CANADA 21

tal signage promoting the same or a related product or service Imagine having the ability to change the messaging and signage on the fly to generate greater ROI based on real-time consumer metrics

This scenario is possible right now and the technology to make it happen is as ubiquitous as a smartphone and often more affordable than traditional marketing campaigns And because itrsquos a proven way to generate ROI by leveraging mobile culture and consumer buying behavior it is the future of advertising

A WIN FOR CONSuMERS AND MERCHANtSClearly proximity advertising holds great promise for retailers looking to generate new business and garner improved returns on their advertising investments But consumers

win in this brave new marketing world too In fact they might be the biggest winners of all Thatrsquos because proximity advertising engages consumers via their preferred method of communication ndash interactive spontaneous ndash while they are already engaged in enjoyable activities on the go

By combining emerging mobile marketing techniques with mature digital signage strate-gies merchants can engage consumers directly and intimately offering greater levels of inter-activity to deliver quality content and targeted offers It enables merchants to reach tech-savvy customers on their own terms while measuring message effectiveness and adjusting offers to consumer preferences in real time This delivers a win to participants at both ends of the con-versation

AbOut tHE AutHORAlex Romanov is CEO of iSIGN Media a leading North American multiplatform advertising solutions company that utilizes Bluetooth Mobile Wi-Fi and Location-Aware technologies to deliver rich media permission-based messages to engage consumers more deeply and cost-effectively Find out more at httpisignmediacom

With just a flash in front of a reader and no PIN the Interac Flash enhanced debit card gives

customers a faster way to pay For you it means quicker lines better service and reduced

cash handling costs Interac Flash Itrsquos the Canadian way to pay now even faster

Find out more at InteracFlashca

Serve customers in a flashIntroducing Interac FlashTM

regtrade Interac the Interac logo Interac Flash Everyday Simply the armoured truck design and the Interac Flash design are trade-marks of Interac Inc Used under license The Contactless Symbol is owned by EMV Co LLC Used under license

CLIENT Interac TRIM 8125 x 10875 PUBLICATION Convenience amp Car Wash CanadaJOB IT-1356-T-CWC LIVE

DESCRIPTION FP 4C BLEED +025 INSERTION DATE Jan 2012

APPROVALSACCOUNT DIRECTOR CREATIVE DIRECTOR WRITER STUDIO MANAGER

1910 Yonge St Toronto ON T 416 484-1959

APPROVED

IT-1356-T-CWCindd 1 11-11-30 138 PM

by Sean Townsend

CONVENIENCE amp CARWASH CANADA 23

Itrsquos an all-too-familiar scenario in the convenience store and gas station retail industry a new employee comes on board goes through orientation and trainingmdashand is gone within months

When it comes to the bottom line high em-ployee turnover is a double-edged problem los-ing employees is expensive and so is replacing them With so much at stake many experts say the best way to prevent turnover is to hire the right people in the first place

Thatrsquos the goal at Pioneer Petroleums with the innovative online application system the com-pany is using to pre-qualify retail operators for its sites in Ontario and Manitoba

ldquoPioneer owns more than 700 sites from ba-sic gas stations to full-service operations with convenience stores and carwashesrdquo says John Skakie an HR consultant who has been working with Pioneer since 2006 ldquoThat allows for different levels of investment by a diverse group of retail

eMployee retention

Reliability and Relationshippre-eMployMent SCreening toolS help iMprove the bottoM line

operators who are independent contractorsrdquoSkakie says Pioneer sees an average of 200-

to-220 qualified candidates per 12-month rolling period competing for between 10-and-25 job opportunities over the same period

To apply applicants create a profile to enter their contact information and resume Then they answer a series of pre-qualification and screen-ing questions For those who are qualified the third stage is an in-person interview with Pioneer staff

The cornerstone of the pre-qualification step is the Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool avail-able through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job per-formance courtesy emotional maturity consci-entiousness trustworthiness job commitment and safety

Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool available through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job performance courtesy emotional maturity conscientiousness trustworthiness job commitment and safety

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

2012 State Conventions amp Trade ShowsCome Join Us

For more State Convention amp trade Show inFormation Go to the map at wwwwpmacom and select the state where you would like to attend or call (801) 263-9762

Convention Golf tournament and trade Show

MPMCSAMontana PetroleuM Marketers and ConvenienCe store assoCiation

Save the date June 5-7 2012

Billings Hotel amp Convention Center Billings MT

Montanabull Billings

Suncadia Lodge

Cle Elum WAJune 18-21 2012 Mark Your Calendar WOMA Convention

Washington

bullCle Elum

Idaho Petroleum Marketers amp C-Store Association

ConventionAugust 1-3 2012

Idaho

Coeur drsquoAlene bull

CCCMag12 MayJun hlf10406indd 1 4612 1221 PM

CONVENIENCE amp CARWASH CANADA 25

ldquoBy definition reliable and productive work behaviour requires a long-term commitment to the jobrdquo explains Dr Gerald Borofsky clinical psychologist and author of the ERI tool ldquoHowever additional work behaviour skills are also necessary for reliable and productive job performance In addition to assessing an applicantrsquos long-term job commit-ment the ERI assesses these work behaviour skillsrdquo

Borofsky says improving employee retention was one of his objectives in developing the tool ldquoFor a number of years we had been in the business of providing com-panies with pre-employment assessment services and consultation Customers identified a number of problems regarding the reliability and productivity of their workforce Among other things they indicated that retention was a major problem for them and that low employee reten-tion was a source of cost that directly affected their overall profits Their complaints included needing to spend too much time hiring and training new employees and not being able to spend enough time on revenue-generating activitiesrdquo

Borofsky adds that the ERI is backed by more than 15 research studies that have ldquoconsistently documented the relationship between ERI use and reduced turnover with an average reduction of 35 and an average return on investment of greater than 500rdquo

Skakiersquos results with Pioneer also suggest that the selec-tion process works ldquoThe ERI is perfect for this particular application and itrsquos what sets the process apartrdquo he says ldquoOur data from April 2011 show that wersquove had less than two per cent turnover of candidates who went through the processrdquo

Aside from helping to rule out unsuitable candidates the ERI provides options for follow up questions interview-ers can ask to make sure a promising candidate is a good fit with the organization ldquoIt helps employers make an in-formed decisionrdquo says Skakie ldquoand an informed decision is a better decisionrdquo

Skakie notes that there is a personal side to his role which occasionally includes calling applicants to ask about unclear information or coaching Pioneer staff on effective interview questions ldquoSometimes there can be issues with language or interpretation and sometimes you make a judgment call about a candidatersquos fitrdquo he says ldquoIt helps build the relation-ship between candidates and district managers because that relationship has already been nurturedrdquo

For Skakie that mix of people and process is at the heart of why the system works with Pioneerrsquos culture ldquoTheyrsquore re-ally trying to build relationships The system helps to deter-mine who will have those good relationshipsmdashwith custom-ers with management and with the brandrdquo

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

Experience more than just a clean carCall Pumps amp Pressure Invest in experience Our car wash division has over 70 years of combined experience in manufacturing service sales and ownership bringing our customers the best value for their investment

18884309359Red Deer Edmonton Calgary Brandon Grande Prairie Leduc

wwwpumpsandpressurecom

Alberta distributor for Turtle Wax products amp the Alberta and Manitoba Distributor for Rykorsquos car wash equipment and replacements parts

18884309359Red Deer middot Edmonton middot Calgary middot Leduc Grand Prairie Brandon

wwwpumpsandpressurecom

by Russ Bell

CONVENIENCE amp CARWASH CANADA 27

Managed Services Allow You to Manage Your Profitability

If you feel as if downtime is impacting your car wash revenues and you have a daily goal of maximizing your equipment uptime then perhaps effective managed services of your facility and equipment is an option worth considering

Factory-trained field technicians can address any issue occurring at any car wash even if it is a competitive piece of equipment With equipment servicing itrsquos important for a customer to be aware of the complete list of ser-vices and options from the service provider whether itrsquos in-the-bay equipment servicing with high-quality envi-ronmentally safe low cost-per-wash chemicals or cus-tomer marketing programs designed to improve wash count totals and the value of each wash

Within the bay itself a service provider can be a cus-tomerrsquos source for related car wash equipment ndash vacu-ums doors heaters air compressors lights and bay cleaning services Some companies offer ongoing ser-vice options including consultation on turnkey reloads These added benefits include help with electrical and plumbing bay modifications wall systems fiberglass or painting signs andor promotional packages doors and door controls in-floor and radiant heat In addition it is possible to look to the service provider for staff training vending and ancillary equipment installation and equip-

regulAr CAr wASh equipMent MAintenAnCe deliverS better SySteM uptiMe And helpS your bottoM line

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

CONVENIENCE amp CARWASH CANADA 29

ment removal and disposalWhen starting to address the ser-

vice requirements service technicians might rely on a detailed computerized service history This information usu-ally helps the technician address the likely problems in advance and fa-cilitate a faster on-site fix especially when a customer needs it most

there are other reasons to rely on regular service The first is the simple fact that better maintenance of your car wash equipment will deliver better system uptime and a lower potential for vehicle damage At Ryko we believe in flexible planning Whatever level of service is going to reduce your downtime and increase your uptime then thatrsquos the service agreement we want you to have On average most operations choose one of the following optionsbull A true fixed cost flat fee that en-

ables you (the customer) to budget hisher expenses on an annual basis

bull A true fixed Price Per Wash (PPW) chemical and service plan where the company shares the risk based on wash count variation

bull A time and materials plan where technicians can be called on an as- needed basis and customers are billed for actual service time and materials used

Regular monthly preventive inspection or preventative maintenance service agreements can be the most effective methods for maintaining a successful operation The standard scope of service agreements includesbull Scheduled equipment inspectionsbull Comprehensive equipment lubri-

cation programsbull Chemical level checksbull Verification of PCI compliance

supportbull Operational reviews of payment

processing systemsbull A general equipment performance

assessment

bull Product adjustments to allow for maximum wash qualityvolume

bull Completion of a multi-point per-formance checklist

bull Repairreplacement recommen-dation

Beyond the actual equipment servicing customers can also look to their service provider as a partner in the maintenance and support of accounting programs for car washes and revenue sharing opportunities

Throughout Canada there are well-staffed outlets with teams of trained service professionals consult with your equipment manufacturer for the service provider in your area

For more information on how Ryko can help the profitability of your operation through managed services please call 800284-7956 or visit Ryko at wwwrykocom

32 May | June 2012

by Josh Hart

In Through the Out Door

why ChooSing the CorreCt CArwASh door pACkAge And knowing the trendS iS iMportAnt for your buSineSS

Carwash doors are often looked

at as an aftermarket purchase

Owners spend hundreds

of thousands of dollars on

acquiring land constructing

buildings and buying the right

wash equipment but neglect

the importance of the carwash

door The reality is that if your

door is not functioning properly

your customer does not have

access to your business

34 May | June 2012

There are many factors to con-sider when deciding on the best type of carwash door for your busi-ness You should be specific on your expectations and discuss these with your distributor to ensure the proper door package for your application Although many different styles of doors have been used in car washes the most popular are polycarbonate and aluminum doors

NEW tECHNOlOgy IN DOORSMost of the newest carwash door technology hinges around corrosion-resistant products Polycarbonate doors have replaced the majority of the old steel doors during the last 10 years

Customers are looking for qual-ity product support and warranty Most of the washes today are corpo-rations or individuals with multiple sites With most washes lacking an on-site maintenance person having quality products that require little or no maintenance is becoming more important

There are many new options avail-able on hardware packages for poly-carbonate doors One of the greatest advancements is in the counterbal-ance systems It used to be that all

doors had torsion springs to balance the door The problem with springs is that top-of-the- line galvanized steel springs are only good for 100000 cycles and then likely to break To ex-tend their lifespan itrsquos important to grease the springs however this usu-ally leads to grease dripping down on the door and affecting its appearance When the spring does break it usu-ally means replacing the entire shaft line because you are unable to get the drums and bearings off to access the damaged spring

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs Even-tually the strap may break but it is a low-cost replacement and does not require replacing the entire shaft line

Hardware for carwash doors has come a long way in recent times It is important to research all of your op-tions and know what you are buying Although standard galvanized steel hardware may be fine for your detail bay within a couple of years it will be completely rusted in a carwash For your carwash bay make sure you look at options such as plastic or stainless steel items including hinges shafts bearings and bearing plates as well as e-coat corrosion resistant drums

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs

YOU DO HAVE A CHOICE

INDUSTRY UPDATE

What are car wash owners saying about the Washworld RazorldquoWe bought the Razors mostly because they have the

latest technologyThe Virtual Attendant is a huge advantage because

you donrsquot have to baby-sit the machines Our

customers have thanked us for putting them in our

washrdquo

Greg ThompsonMass Avenue Car Wash

ldquoThe machine is awesome the people and service are

second to NOBODY The Razor is an excellent piece of

equipmentrdquo

Scott FordSoapy Sadies Car Wash

Why the rave reviews for Razor Itrsquos the

features that come standard with Razor

that make the difference

bullVirtual Attendantregndash eliminates need to be on site

to reset the wash

bull Smooth radial arch motion

bull FlexPassreg system ndash One pass top amp side application

of anything that can go through arch increases

thru-put

bull VS2regndash Vehicle Sizing System a clean treadle free

design

bull Triplepass technology for optimal front amp rear

cleaning

bull Belt drive technology eliminates need for tires amp

inner tubes

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficultMaybe but the good news is that we arenrsquot going to stop making one system only to re-introduce it laterYoursquoll always have a choice and thatrsquos a good thingGive Washtech a call and we can help you make the right choice

Exceptional service premium parts and world class carwash equipment

Contact us today 403 243-1312 wwwwashtechca

YOU DO HAVE A CHOICE

For more than 15 years Blendco has been demonstrating the convenience and cost effectiveness of powder to liquid formulations with the patented SuperSatreg

Custom Detergent System SuperSat detergents have proven formulations for cleaning power fragrance and color This system makes a full range of detergents continuously and automatically at your wash No other system can compare to SuperSat the powder system standard Try it today to see why it is the best

36 May | June 2012

rollers with stainless steel stems with plastic wheels and all stainless steel bolts nuts and hinge screws Another option not well known in the industry is plastic track Plastic track offers you the corrosion resistance of stainless steel at a greatly reduced rate Plas-tic hardware also offers the benefit of less ice buildup as plastic is not as great a conductor of cold as steel is

tECHNOlOgy IN OPERAtORSThe introduction of the direct drive operators is another major improvement The first openers used in the carwash market were electric jackshaft openers but the problem as we all know now is that these did not hold up in tough car wash conditions This led to the introduction of the pneumatic jackshaft opener This opener performs and lasts well in the carwash environment but is still susceptible to problems with cables coming off the drums The latest opener the direct drive pneumatic opener can withstand the elements of the car wash environment and is guaranteed not to allow the cables to come off the drums

Using a direct drive operator is also another key element in battling ice problems in cold weather areas If ice builds up in the track a direct drive operator (one that attaches directly to the door) is more powerful than a jackshaft style (one that turns the shaft to operate the door) and in most cas-es can push through the ice Further-more in extreme scenarios where ice buildup does not allow the door to

close all the way a direct drive opener will stop with the door and keep ten-sion on the cables where a jackshaft opener will continue to turn the shaft even though the door did not go the full travel which can result in the cables coming off the drums

The key to choosing a successful door package is paying attention to the details and choosing the correct

options based on your specific appli-cation Remember the enter door is the first thing the customer sees be-fore entering the wash and the exit door is the last thing they see before leaving the wash The doors signify the entire facility If the doors look good and run smooth the customer leaves with that impression of the en-tire wash experience

the enter door is the first thing the customer sees before entering the wash and the exit door is the last thing they see before leaving the wash

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 15: CCW Magazine: May / June 2012

18 May | June 2012

per cent for adults 55+ Convenience stores may see healthy offerings as a way to help drive traffic among older adults but the re-ality is that teens are the sweet spot for con-venience stores and one has to consider the potential incremental lift that healthy options would give convenience stores as consumers generally donrsquot see the this venue as a source for nutritious options

ldquoWhen teens visit a convenience store they are most likely to do so for a snack in the after-noon or the evening (73 per cent of their vis-its) whereas adults 55+ who tend to be more concerned with health are more likely to visit a convenience store in the morning (over 30 per cent of their visits) compared to teens (15 per cent of their visits)rdquo says Gregoire noting that the PM snack is still the most popular daypart for adults 55+ at over 45 per cent

Here Gregoire says a health positioning for convenience stores would likely have the greatest resonance in the morning among older consumers However he suggests one must remember not to get away from the core reasons why people snack which are taste and convenience

Indeed this is behind the success of General Mills Nature Valley and Fibre 1 snack bars Ac-cording to National Sales Manager Ted Sadin-sky the Sweet nrsquo Salty range of Nature Valley bars are the countryrsquos leader because they have addressed taste health and convenience He reports that General Mills offers four core products within their Granola line (NV Sweet nrsquo Salty NV Trail Mix NV Crunchy and Fibre 1)

ldquoThese bars work in all day parts they work well as promos and are a good add on to cof-fee and beverage salesrdquo he says noting that secondary placement is best by the coffee and hot beverage station ldquoThese snack bars are alternatives to the standard range of choco-late bars and other confectionary products To generate strong sales retailers need to make them visible in places where buying decisions are maderdquo

As well Sadinsky points out that the healthy snack bars are a solid profit source for retailers and driving incremental sales is highly benefi-cial to the bottom line ldquoThis is where in-store merchandizing comes into play Let customers know you have them and maximize the oppor-tunity by pairing them with other products to increase till ringrdquo he says commenting further

that like chocolate bars healthy snacks fall to impulse buying decisions and operators need to make that decision as easy as possible

With people seemingly more concerned about health and food it comes as not surprise that the healthy snacking product range is ex-panding well beyond granola bars

ldquoAs c-store operators see drug chains mov-ing into territory once occupied by conve-nience retailers they have been stepping up the product assortment and servicesrdquo says Chuck Arcand Corporate Director of Cana-dian Marketing Core-Mark a North American leader in marketing distribution and logistical support to the trade with a strong presence from Vancouver Island to Ottawa

Core-Mark is a broad line supplier and dis-tributor that can offer everything from pack-aged sandwiches to confectionary to chips to pizza and breakfast items to donuts and every-thing in between ldquoOur idea is really to increase profit per linear foot We do this through things like vendor consolidation a program where we reduce inventory and decrease interrup-tions from sales peoplerdquo he says noting that a typical store might see 43 direct store delivery staff ldquoWe can reduce this to just seven people a store has to deal withrdquo

What are his teams telling him about snacks in c-store ldquoHigh protein is big and we are see-ing strong sales of bulk jerky Manufacturers have reduced the sodium in their products to make them more attractive to health conscious consumers Gluten free chips like Covered Bridge brand are also selling well as society discovers a growing percentage of the popu-lation is negatively impacted by wheat prod-ucts We are also obtaining a lot of market data from the US a market that is farther ahead in terms of healthy snack consumer acceptance This data can give Canadian retailers a real leg up as trends move forwardrdquo he says pointing out that their teams have taken what they have learned and use this to build more eye-catch-ing displays and get the right products in store

ldquoWe are seeking to build the market to ag-ing and female customer bases that have been a bit slow in c-storerdquo he says concluding that while Canadian consumers are still thinking tra-ditional fare when it comes to snacking retail-ers need to be at the crest of the wave as the trend toward healthier products increases its presencerdquo

CONVENIENCE STORE VISITSBY AGE GROUP (MORNINGS)

TEENS1555+30

CAN

DY

END

C

AP R

ACK

BRE

AD

COOKIECRK R

HBCGM

MU

LTI

SNAC

K RKNUTSSALTYHANGING

CANDY

GOURMET CHIPS

MEAT SNACKSJERKY

CLEANINGPAPERPET FOOD

MEA

TSN

ACK

NU

TS amp

SE

EDS

FROZEN BEVERAGE amp SOFT SERVE HOTFOOD

BAKED GOODS

ENERGY DRINKS

MAPSFrsquoREAL ICE CREAM

SUNGLASSES

GRAB HEAT AND EAT FOOD SERVICE

CASH

REG

ISTE

R

READ

Y TO

EA

T H

OT

FOO

D

AUTOMOTIVE

OILS

DAIRY

LIG

HTE

RS

IMPU

LSE

BUY

ITEM

S

DELI COOLER ITEMS

CIGARETTES CIGARS amp OTHER

TOBACCO PRODUCTS

HANGING CANDY

HANGING CANDY

HANGING CANDY

HANGING CANDY

Contact your local Core-Mark office Ontario NW OntarioSask Manitoba Calgary Vancouver1-877-864-0285 1-800-665-7575 1-800-982-7552 1-800-242-8402 1-800-663-9963

ldquoand we do coffeerdquo

wwwcore-markcom email carcandcore-markcom

RETAIL BEVERAGE

FRESH SANDWICHES

DRINKSYOGURTENTREES

For everything you need

20 May | June 2012 CONVENIENCE amp CARWASH CANADA 20

To craft an effective marketing strategy retailers must know their customers Consumer insights enable merchants to target campaigns and maximize ROI In the past it was difficult for marketers to identify consumer preferences efficiently which led to a scattered approach to marketing with messages distributed broadly and randomly in the hope that they would stick with a sufficient number of receptive consumers to make campaigns worthwhile

However new technology developments have opened up fresh possibilities that have profound implications for both marketers and shoppers An increasingly mobile culture ndash in which millions of consumers are always connected via smart-phones and tablet devices ndash coupled with ad-vances in real-time data collection and measure-ment capabilities provide new opportunities for retailers Those who capitalize on these new op-portunities will be the winners in the proximity marketplace

A SMARtER INFRAStRuCtuRE REQuIRES SMARtER MARKEtINg PROgRAMSProximity advertising ndash the ability to reach customers within range of a particular location with targeted messages ndash is a fast-growing trend for one simple reason It works In fact an IBM study found that 72 of customers are receptive to marketing messages about products and services that are within sight of the customerrsquos location

Thatrsquos a powerful incentive for retailers and the good news is that new technology tools al-low them to reach potential customers ndash without compromising consumer privacy ndash at a price that is far more affordable than many traditional cam-paigns Today merchants can send rich media messages to consumers within range using the Bluetoothreg technology that powers customer smartphones and devices

by Alex Romanov CEO iSIGN Media

getting to know you

REACHING CUSTOMERS WITH PROXIMITY ADVERTISING

The most effective proximity marketing strate-gies combine the power of Bluetooth technol-ogy with the dynamic capabilities of digital sig-nage a proven technique offered by a mature industry that allows retailers to promote brands products and services in a more direct personal-ized way than traditional static signage By com-bining these two media tools merchants can personalize digital signage content reach con-sumers with messages on their devices that are as personal as a text and match the offer to the consumersrsquo preferences This strategy creates a whole that is greater than the sum of its parts

COMMuNICAtINg WItH CuStOMERS IN tHEIR PREFERRED MEDIuMSIn an interactive multimedia culture the winners will be advertisers who speak to consumers in their preferred language which is increasingly mobile and personalized Consumers are bombarded with messages from all sides and only those offers crafted in the same manner as consumersrsquo preferred content can cut through the clutter Proximity advertising fits the bill since it is dynamic and delivers unparalleled opportunities for interaction

Proximity marketingrsquos ability to reach consum-ers in a personal way is only the beginning It also offers virtually endless opportunities to de-liver consumer insights to the merchant in real time enabling retailers to further refine messag-ing to conform to consumer preferences And it does this in an unobtrusive way since consumers first opt-in to the messaging

For example imagine being able to send a rich media message to a potential customerrsquos handheld device when that customer is in close proximity to a retail outlet The message could be an offer for a mobile coupon that provides the customer with a discount on a product or service with the message reinforced by digi-

CONVENIENCE amp CARWASH CANADA 21

tal signage promoting the same or a related product or service Imagine having the ability to change the messaging and signage on the fly to generate greater ROI based on real-time consumer metrics

This scenario is possible right now and the technology to make it happen is as ubiquitous as a smartphone and often more affordable than traditional marketing campaigns And because itrsquos a proven way to generate ROI by leveraging mobile culture and consumer buying behavior it is the future of advertising

A WIN FOR CONSuMERS AND MERCHANtSClearly proximity advertising holds great promise for retailers looking to generate new business and garner improved returns on their advertising investments But consumers

win in this brave new marketing world too In fact they might be the biggest winners of all Thatrsquos because proximity advertising engages consumers via their preferred method of communication ndash interactive spontaneous ndash while they are already engaged in enjoyable activities on the go

By combining emerging mobile marketing techniques with mature digital signage strate-gies merchants can engage consumers directly and intimately offering greater levels of inter-activity to deliver quality content and targeted offers It enables merchants to reach tech-savvy customers on their own terms while measuring message effectiveness and adjusting offers to consumer preferences in real time This delivers a win to participants at both ends of the con-versation

AbOut tHE AutHORAlex Romanov is CEO of iSIGN Media a leading North American multiplatform advertising solutions company that utilizes Bluetooth Mobile Wi-Fi and Location-Aware technologies to deliver rich media permission-based messages to engage consumers more deeply and cost-effectively Find out more at httpisignmediacom

With just a flash in front of a reader and no PIN the Interac Flash enhanced debit card gives

customers a faster way to pay For you it means quicker lines better service and reduced

cash handling costs Interac Flash Itrsquos the Canadian way to pay now even faster

Find out more at InteracFlashca

Serve customers in a flashIntroducing Interac FlashTM

regtrade Interac the Interac logo Interac Flash Everyday Simply the armoured truck design and the Interac Flash design are trade-marks of Interac Inc Used under license The Contactless Symbol is owned by EMV Co LLC Used under license

CLIENT Interac TRIM 8125 x 10875 PUBLICATION Convenience amp Car Wash CanadaJOB IT-1356-T-CWC LIVE

DESCRIPTION FP 4C BLEED +025 INSERTION DATE Jan 2012

APPROVALSACCOUNT DIRECTOR CREATIVE DIRECTOR WRITER STUDIO MANAGER

1910 Yonge St Toronto ON T 416 484-1959

APPROVED

IT-1356-T-CWCindd 1 11-11-30 138 PM

by Sean Townsend

CONVENIENCE amp CARWASH CANADA 23

Itrsquos an all-too-familiar scenario in the convenience store and gas station retail industry a new employee comes on board goes through orientation and trainingmdashand is gone within months

When it comes to the bottom line high em-ployee turnover is a double-edged problem los-ing employees is expensive and so is replacing them With so much at stake many experts say the best way to prevent turnover is to hire the right people in the first place

Thatrsquos the goal at Pioneer Petroleums with the innovative online application system the com-pany is using to pre-qualify retail operators for its sites in Ontario and Manitoba

ldquoPioneer owns more than 700 sites from ba-sic gas stations to full-service operations with convenience stores and carwashesrdquo says John Skakie an HR consultant who has been working with Pioneer since 2006 ldquoThat allows for different levels of investment by a diverse group of retail

eMployee retention

Reliability and Relationshippre-eMployMent SCreening toolS help iMprove the bottoM line

operators who are independent contractorsrdquoSkakie says Pioneer sees an average of 200-

to-220 qualified candidates per 12-month rolling period competing for between 10-and-25 job opportunities over the same period

To apply applicants create a profile to enter their contact information and resume Then they answer a series of pre-qualification and screen-ing questions For those who are qualified the third stage is an in-person interview with Pioneer staff

The cornerstone of the pre-qualification step is the Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool avail-able through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job per-formance courtesy emotional maturity consci-entiousness trustworthiness job commitment and safety

Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool available through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job performance courtesy emotional maturity conscientiousness trustworthiness job commitment and safety

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

2012 State Conventions amp Trade ShowsCome Join Us

For more State Convention amp trade Show inFormation Go to the map at wwwwpmacom and select the state where you would like to attend or call (801) 263-9762

Convention Golf tournament and trade Show

MPMCSAMontana PetroleuM Marketers and ConvenienCe store assoCiation

Save the date June 5-7 2012

Billings Hotel amp Convention Center Billings MT

Montanabull Billings

Suncadia Lodge

Cle Elum WAJune 18-21 2012 Mark Your Calendar WOMA Convention

Washington

bullCle Elum

Idaho Petroleum Marketers amp C-Store Association

ConventionAugust 1-3 2012

Idaho

Coeur drsquoAlene bull

CCCMag12 MayJun hlf10406indd 1 4612 1221 PM

CONVENIENCE amp CARWASH CANADA 25

ldquoBy definition reliable and productive work behaviour requires a long-term commitment to the jobrdquo explains Dr Gerald Borofsky clinical psychologist and author of the ERI tool ldquoHowever additional work behaviour skills are also necessary for reliable and productive job performance In addition to assessing an applicantrsquos long-term job commit-ment the ERI assesses these work behaviour skillsrdquo

Borofsky says improving employee retention was one of his objectives in developing the tool ldquoFor a number of years we had been in the business of providing com-panies with pre-employment assessment services and consultation Customers identified a number of problems regarding the reliability and productivity of their workforce Among other things they indicated that retention was a major problem for them and that low employee reten-tion was a source of cost that directly affected their overall profits Their complaints included needing to spend too much time hiring and training new employees and not being able to spend enough time on revenue-generating activitiesrdquo

Borofsky adds that the ERI is backed by more than 15 research studies that have ldquoconsistently documented the relationship between ERI use and reduced turnover with an average reduction of 35 and an average return on investment of greater than 500rdquo

Skakiersquos results with Pioneer also suggest that the selec-tion process works ldquoThe ERI is perfect for this particular application and itrsquos what sets the process apartrdquo he says ldquoOur data from April 2011 show that wersquove had less than two per cent turnover of candidates who went through the processrdquo

Aside from helping to rule out unsuitable candidates the ERI provides options for follow up questions interview-ers can ask to make sure a promising candidate is a good fit with the organization ldquoIt helps employers make an in-formed decisionrdquo says Skakie ldquoand an informed decision is a better decisionrdquo

Skakie notes that there is a personal side to his role which occasionally includes calling applicants to ask about unclear information or coaching Pioneer staff on effective interview questions ldquoSometimes there can be issues with language or interpretation and sometimes you make a judgment call about a candidatersquos fitrdquo he says ldquoIt helps build the relation-ship between candidates and district managers because that relationship has already been nurturedrdquo

For Skakie that mix of people and process is at the heart of why the system works with Pioneerrsquos culture ldquoTheyrsquore re-ally trying to build relationships The system helps to deter-mine who will have those good relationshipsmdashwith custom-ers with management and with the brandrdquo

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

Experience more than just a clean carCall Pumps amp Pressure Invest in experience Our car wash division has over 70 years of combined experience in manufacturing service sales and ownership bringing our customers the best value for their investment

18884309359Red Deer Edmonton Calgary Brandon Grande Prairie Leduc

wwwpumpsandpressurecom

Alberta distributor for Turtle Wax products amp the Alberta and Manitoba Distributor for Rykorsquos car wash equipment and replacements parts

18884309359Red Deer middot Edmonton middot Calgary middot Leduc Grand Prairie Brandon

wwwpumpsandpressurecom

by Russ Bell

CONVENIENCE amp CARWASH CANADA 27

Managed Services Allow You to Manage Your Profitability

If you feel as if downtime is impacting your car wash revenues and you have a daily goal of maximizing your equipment uptime then perhaps effective managed services of your facility and equipment is an option worth considering

Factory-trained field technicians can address any issue occurring at any car wash even if it is a competitive piece of equipment With equipment servicing itrsquos important for a customer to be aware of the complete list of ser-vices and options from the service provider whether itrsquos in-the-bay equipment servicing with high-quality envi-ronmentally safe low cost-per-wash chemicals or cus-tomer marketing programs designed to improve wash count totals and the value of each wash

Within the bay itself a service provider can be a cus-tomerrsquos source for related car wash equipment ndash vacu-ums doors heaters air compressors lights and bay cleaning services Some companies offer ongoing ser-vice options including consultation on turnkey reloads These added benefits include help with electrical and plumbing bay modifications wall systems fiberglass or painting signs andor promotional packages doors and door controls in-floor and radiant heat In addition it is possible to look to the service provider for staff training vending and ancillary equipment installation and equip-

regulAr CAr wASh equipMent MAintenAnCe deliverS better SySteM uptiMe And helpS your bottoM line

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

CONVENIENCE amp CARWASH CANADA 29

ment removal and disposalWhen starting to address the ser-

vice requirements service technicians might rely on a detailed computerized service history This information usu-ally helps the technician address the likely problems in advance and fa-cilitate a faster on-site fix especially when a customer needs it most

there are other reasons to rely on regular service The first is the simple fact that better maintenance of your car wash equipment will deliver better system uptime and a lower potential for vehicle damage At Ryko we believe in flexible planning Whatever level of service is going to reduce your downtime and increase your uptime then thatrsquos the service agreement we want you to have On average most operations choose one of the following optionsbull A true fixed cost flat fee that en-

ables you (the customer) to budget hisher expenses on an annual basis

bull A true fixed Price Per Wash (PPW) chemical and service plan where the company shares the risk based on wash count variation

bull A time and materials plan where technicians can be called on an as- needed basis and customers are billed for actual service time and materials used

Regular monthly preventive inspection or preventative maintenance service agreements can be the most effective methods for maintaining a successful operation The standard scope of service agreements includesbull Scheduled equipment inspectionsbull Comprehensive equipment lubri-

cation programsbull Chemical level checksbull Verification of PCI compliance

supportbull Operational reviews of payment

processing systemsbull A general equipment performance

assessment

bull Product adjustments to allow for maximum wash qualityvolume

bull Completion of a multi-point per-formance checklist

bull Repairreplacement recommen-dation

Beyond the actual equipment servicing customers can also look to their service provider as a partner in the maintenance and support of accounting programs for car washes and revenue sharing opportunities

Throughout Canada there are well-staffed outlets with teams of trained service professionals consult with your equipment manufacturer for the service provider in your area

For more information on how Ryko can help the profitability of your operation through managed services please call 800284-7956 or visit Ryko at wwwrykocom

32 May | June 2012

by Josh Hart

In Through the Out Door

why ChooSing the CorreCt CArwASh door pACkAge And knowing the trendS iS iMportAnt for your buSineSS

Carwash doors are often looked

at as an aftermarket purchase

Owners spend hundreds

of thousands of dollars on

acquiring land constructing

buildings and buying the right

wash equipment but neglect

the importance of the carwash

door The reality is that if your

door is not functioning properly

your customer does not have

access to your business

34 May | June 2012

There are many factors to con-sider when deciding on the best type of carwash door for your busi-ness You should be specific on your expectations and discuss these with your distributor to ensure the proper door package for your application Although many different styles of doors have been used in car washes the most popular are polycarbonate and aluminum doors

NEW tECHNOlOgy IN DOORSMost of the newest carwash door technology hinges around corrosion-resistant products Polycarbonate doors have replaced the majority of the old steel doors during the last 10 years

Customers are looking for qual-ity product support and warranty Most of the washes today are corpo-rations or individuals with multiple sites With most washes lacking an on-site maintenance person having quality products that require little or no maintenance is becoming more important

There are many new options avail-able on hardware packages for poly-carbonate doors One of the greatest advancements is in the counterbal-ance systems It used to be that all

doors had torsion springs to balance the door The problem with springs is that top-of-the- line galvanized steel springs are only good for 100000 cycles and then likely to break To ex-tend their lifespan itrsquos important to grease the springs however this usu-ally leads to grease dripping down on the door and affecting its appearance When the spring does break it usu-ally means replacing the entire shaft line because you are unable to get the drums and bearings off to access the damaged spring

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs Even-tually the strap may break but it is a low-cost replacement and does not require replacing the entire shaft line

Hardware for carwash doors has come a long way in recent times It is important to research all of your op-tions and know what you are buying Although standard galvanized steel hardware may be fine for your detail bay within a couple of years it will be completely rusted in a carwash For your carwash bay make sure you look at options such as plastic or stainless steel items including hinges shafts bearings and bearing plates as well as e-coat corrosion resistant drums

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs

YOU DO HAVE A CHOICE

INDUSTRY UPDATE

What are car wash owners saying about the Washworld RazorldquoWe bought the Razors mostly because they have the

latest technologyThe Virtual Attendant is a huge advantage because

you donrsquot have to baby-sit the machines Our

customers have thanked us for putting them in our

washrdquo

Greg ThompsonMass Avenue Car Wash

ldquoThe machine is awesome the people and service are

second to NOBODY The Razor is an excellent piece of

equipmentrdquo

Scott FordSoapy Sadies Car Wash

Why the rave reviews for Razor Itrsquos the

features that come standard with Razor

that make the difference

bullVirtual Attendantregndash eliminates need to be on site

to reset the wash

bull Smooth radial arch motion

bull FlexPassreg system ndash One pass top amp side application

of anything that can go through arch increases

thru-put

bull VS2regndash Vehicle Sizing System a clean treadle free

design

bull Triplepass technology for optimal front amp rear

cleaning

bull Belt drive technology eliminates need for tires amp

inner tubes

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficultMaybe but the good news is that we arenrsquot going to stop making one system only to re-introduce it laterYoursquoll always have a choice and thatrsquos a good thingGive Washtech a call and we can help you make the right choice

Exceptional service premium parts and world class carwash equipment

Contact us today 403 243-1312 wwwwashtechca

YOU DO HAVE A CHOICE

For more than 15 years Blendco has been demonstrating the convenience and cost effectiveness of powder to liquid formulations with the patented SuperSatreg

Custom Detergent System SuperSat detergents have proven formulations for cleaning power fragrance and color This system makes a full range of detergents continuously and automatically at your wash No other system can compare to SuperSat the powder system standard Try it today to see why it is the best

36 May | June 2012

rollers with stainless steel stems with plastic wheels and all stainless steel bolts nuts and hinge screws Another option not well known in the industry is plastic track Plastic track offers you the corrosion resistance of stainless steel at a greatly reduced rate Plas-tic hardware also offers the benefit of less ice buildup as plastic is not as great a conductor of cold as steel is

tECHNOlOgy IN OPERAtORSThe introduction of the direct drive operators is another major improvement The first openers used in the carwash market were electric jackshaft openers but the problem as we all know now is that these did not hold up in tough car wash conditions This led to the introduction of the pneumatic jackshaft opener This opener performs and lasts well in the carwash environment but is still susceptible to problems with cables coming off the drums The latest opener the direct drive pneumatic opener can withstand the elements of the car wash environment and is guaranteed not to allow the cables to come off the drums

Using a direct drive operator is also another key element in battling ice problems in cold weather areas If ice builds up in the track a direct drive operator (one that attaches directly to the door) is more powerful than a jackshaft style (one that turns the shaft to operate the door) and in most cas-es can push through the ice Further-more in extreme scenarios where ice buildup does not allow the door to

close all the way a direct drive opener will stop with the door and keep ten-sion on the cables where a jackshaft opener will continue to turn the shaft even though the door did not go the full travel which can result in the cables coming off the drums

The key to choosing a successful door package is paying attention to the details and choosing the correct

options based on your specific appli-cation Remember the enter door is the first thing the customer sees be-fore entering the wash and the exit door is the last thing they see before leaving the wash The doors signify the entire facility If the doors look good and run smooth the customer leaves with that impression of the en-tire wash experience

the enter door is the first thing the customer sees before entering the wash and the exit door is the last thing they see before leaving the wash

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 16: CCW Magazine: May / June 2012

CAN

DY

END

C

AP R

ACK

BRE

AD

COOKIECRK R

HBCGM

MU

LTI

SNAC

K RKNUTSSALTYHANGING

CANDY

GOURMET CHIPS

MEAT SNACKSJERKY

CLEANINGPAPERPET FOOD

MEA

TSN

ACK

NU

TS amp

SE

EDS

FROZEN BEVERAGE amp SOFT SERVE HOTFOOD

BAKED GOODS

ENERGY DRINKS

MAPSFrsquoREAL ICE CREAM

SUNGLASSES

GRAB HEAT AND EAT FOOD SERVICE

CASH

REG

ISTE

R

READ

Y TO

EA

T H

OT

FOO

D

AUTOMOTIVE

OILS

DAIRY

LIG

HTE

RS

IMPU

LSE

BUY

ITEM

S

DELI COOLER ITEMS

CIGARETTES CIGARS amp OTHER

TOBACCO PRODUCTS

HANGING CANDY

HANGING CANDY

HANGING CANDY

HANGING CANDY

Contact your local Core-Mark office Ontario NW OntarioSask Manitoba Calgary Vancouver1-877-864-0285 1-800-665-7575 1-800-982-7552 1-800-242-8402 1-800-663-9963

ldquoand we do coffeerdquo

wwwcore-markcom email carcandcore-markcom

RETAIL BEVERAGE

FRESH SANDWICHES

DRINKSYOGURTENTREES

For everything you need

20 May | June 2012 CONVENIENCE amp CARWASH CANADA 20

To craft an effective marketing strategy retailers must know their customers Consumer insights enable merchants to target campaigns and maximize ROI In the past it was difficult for marketers to identify consumer preferences efficiently which led to a scattered approach to marketing with messages distributed broadly and randomly in the hope that they would stick with a sufficient number of receptive consumers to make campaigns worthwhile

However new technology developments have opened up fresh possibilities that have profound implications for both marketers and shoppers An increasingly mobile culture ndash in which millions of consumers are always connected via smart-phones and tablet devices ndash coupled with ad-vances in real-time data collection and measure-ment capabilities provide new opportunities for retailers Those who capitalize on these new op-portunities will be the winners in the proximity marketplace

A SMARtER INFRAStRuCtuRE REQuIRES SMARtER MARKEtINg PROgRAMSProximity advertising ndash the ability to reach customers within range of a particular location with targeted messages ndash is a fast-growing trend for one simple reason It works In fact an IBM study found that 72 of customers are receptive to marketing messages about products and services that are within sight of the customerrsquos location

Thatrsquos a powerful incentive for retailers and the good news is that new technology tools al-low them to reach potential customers ndash without compromising consumer privacy ndash at a price that is far more affordable than many traditional cam-paigns Today merchants can send rich media messages to consumers within range using the Bluetoothreg technology that powers customer smartphones and devices

by Alex Romanov CEO iSIGN Media

getting to know you

REACHING CUSTOMERS WITH PROXIMITY ADVERTISING

The most effective proximity marketing strate-gies combine the power of Bluetooth technol-ogy with the dynamic capabilities of digital sig-nage a proven technique offered by a mature industry that allows retailers to promote brands products and services in a more direct personal-ized way than traditional static signage By com-bining these two media tools merchants can personalize digital signage content reach con-sumers with messages on their devices that are as personal as a text and match the offer to the consumersrsquo preferences This strategy creates a whole that is greater than the sum of its parts

COMMuNICAtINg WItH CuStOMERS IN tHEIR PREFERRED MEDIuMSIn an interactive multimedia culture the winners will be advertisers who speak to consumers in their preferred language which is increasingly mobile and personalized Consumers are bombarded with messages from all sides and only those offers crafted in the same manner as consumersrsquo preferred content can cut through the clutter Proximity advertising fits the bill since it is dynamic and delivers unparalleled opportunities for interaction

Proximity marketingrsquos ability to reach consum-ers in a personal way is only the beginning It also offers virtually endless opportunities to de-liver consumer insights to the merchant in real time enabling retailers to further refine messag-ing to conform to consumer preferences And it does this in an unobtrusive way since consumers first opt-in to the messaging

For example imagine being able to send a rich media message to a potential customerrsquos handheld device when that customer is in close proximity to a retail outlet The message could be an offer for a mobile coupon that provides the customer with a discount on a product or service with the message reinforced by digi-

CONVENIENCE amp CARWASH CANADA 21

tal signage promoting the same or a related product or service Imagine having the ability to change the messaging and signage on the fly to generate greater ROI based on real-time consumer metrics

This scenario is possible right now and the technology to make it happen is as ubiquitous as a smartphone and often more affordable than traditional marketing campaigns And because itrsquos a proven way to generate ROI by leveraging mobile culture and consumer buying behavior it is the future of advertising

A WIN FOR CONSuMERS AND MERCHANtSClearly proximity advertising holds great promise for retailers looking to generate new business and garner improved returns on their advertising investments But consumers

win in this brave new marketing world too In fact they might be the biggest winners of all Thatrsquos because proximity advertising engages consumers via their preferred method of communication ndash interactive spontaneous ndash while they are already engaged in enjoyable activities on the go

By combining emerging mobile marketing techniques with mature digital signage strate-gies merchants can engage consumers directly and intimately offering greater levels of inter-activity to deliver quality content and targeted offers It enables merchants to reach tech-savvy customers on their own terms while measuring message effectiveness and adjusting offers to consumer preferences in real time This delivers a win to participants at both ends of the con-versation

AbOut tHE AutHORAlex Romanov is CEO of iSIGN Media a leading North American multiplatform advertising solutions company that utilizes Bluetooth Mobile Wi-Fi and Location-Aware technologies to deliver rich media permission-based messages to engage consumers more deeply and cost-effectively Find out more at httpisignmediacom

With just a flash in front of a reader and no PIN the Interac Flash enhanced debit card gives

customers a faster way to pay For you it means quicker lines better service and reduced

cash handling costs Interac Flash Itrsquos the Canadian way to pay now even faster

Find out more at InteracFlashca

Serve customers in a flashIntroducing Interac FlashTM

regtrade Interac the Interac logo Interac Flash Everyday Simply the armoured truck design and the Interac Flash design are trade-marks of Interac Inc Used under license The Contactless Symbol is owned by EMV Co LLC Used under license

CLIENT Interac TRIM 8125 x 10875 PUBLICATION Convenience amp Car Wash CanadaJOB IT-1356-T-CWC LIVE

DESCRIPTION FP 4C BLEED +025 INSERTION DATE Jan 2012

APPROVALSACCOUNT DIRECTOR CREATIVE DIRECTOR WRITER STUDIO MANAGER

1910 Yonge St Toronto ON T 416 484-1959

APPROVED

IT-1356-T-CWCindd 1 11-11-30 138 PM

by Sean Townsend

CONVENIENCE amp CARWASH CANADA 23

Itrsquos an all-too-familiar scenario in the convenience store and gas station retail industry a new employee comes on board goes through orientation and trainingmdashand is gone within months

When it comes to the bottom line high em-ployee turnover is a double-edged problem los-ing employees is expensive and so is replacing them With so much at stake many experts say the best way to prevent turnover is to hire the right people in the first place

Thatrsquos the goal at Pioneer Petroleums with the innovative online application system the com-pany is using to pre-qualify retail operators for its sites in Ontario and Manitoba

ldquoPioneer owns more than 700 sites from ba-sic gas stations to full-service operations with convenience stores and carwashesrdquo says John Skakie an HR consultant who has been working with Pioneer since 2006 ldquoThat allows for different levels of investment by a diverse group of retail

eMployee retention

Reliability and Relationshippre-eMployMent SCreening toolS help iMprove the bottoM line

operators who are independent contractorsrdquoSkakie says Pioneer sees an average of 200-

to-220 qualified candidates per 12-month rolling period competing for between 10-and-25 job opportunities over the same period

To apply applicants create a profile to enter their contact information and resume Then they answer a series of pre-qualification and screen-ing questions For those who are qualified the third stage is an in-person interview with Pioneer staff

The cornerstone of the pre-qualification step is the Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool avail-able through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job per-formance courtesy emotional maturity consci-entiousness trustworthiness job commitment and safety

Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool available through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job performance courtesy emotional maturity conscientiousness trustworthiness job commitment and safety

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

2012 State Conventions amp Trade ShowsCome Join Us

For more State Convention amp trade Show inFormation Go to the map at wwwwpmacom and select the state where you would like to attend or call (801) 263-9762

Convention Golf tournament and trade Show

MPMCSAMontana PetroleuM Marketers and ConvenienCe store assoCiation

Save the date June 5-7 2012

Billings Hotel amp Convention Center Billings MT

Montanabull Billings

Suncadia Lodge

Cle Elum WAJune 18-21 2012 Mark Your Calendar WOMA Convention

Washington

bullCle Elum

Idaho Petroleum Marketers amp C-Store Association

ConventionAugust 1-3 2012

Idaho

Coeur drsquoAlene bull

CCCMag12 MayJun hlf10406indd 1 4612 1221 PM

CONVENIENCE amp CARWASH CANADA 25

ldquoBy definition reliable and productive work behaviour requires a long-term commitment to the jobrdquo explains Dr Gerald Borofsky clinical psychologist and author of the ERI tool ldquoHowever additional work behaviour skills are also necessary for reliable and productive job performance In addition to assessing an applicantrsquos long-term job commit-ment the ERI assesses these work behaviour skillsrdquo

Borofsky says improving employee retention was one of his objectives in developing the tool ldquoFor a number of years we had been in the business of providing com-panies with pre-employment assessment services and consultation Customers identified a number of problems regarding the reliability and productivity of their workforce Among other things they indicated that retention was a major problem for them and that low employee reten-tion was a source of cost that directly affected their overall profits Their complaints included needing to spend too much time hiring and training new employees and not being able to spend enough time on revenue-generating activitiesrdquo

Borofsky adds that the ERI is backed by more than 15 research studies that have ldquoconsistently documented the relationship between ERI use and reduced turnover with an average reduction of 35 and an average return on investment of greater than 500rdquo

Skakiersquos results with Pioneer also suggest that the selec-tion process works ldquoThe ERI is perfect for this particular application and itrsquos what sets the process apartrdquo he says ldquoOur data from April 2011 show that wersquove had less than two per cent turnover of candidates who went through the processrdquo

Aside from helping to rule out unsuitable candidates the ERI provides options for follow up questions interview-ers can ask to make sure a promising candidate is a good fit with the organization ldquoIt helps employers make an in-formed decisionrdquo says Skakie ldquoand an informed decision is a better decisionrdquo

Skakie notes that there is a personal side to his role which occasionally includes calling applicants to ask about unclear information or coaching Pioneer staff on effective interview questions ldquoSometimes there can be issues with language or interpretation and sometimes you make a judgment call about a candidatersquos fitrdquo he says ldquoIt helps build the relation-ship between candidates and district managers because that relationship has already been nurturedrdquo

For Skakie that mix of people and process is at the heart of why the system works with Pioneerrsquos culture ldquoTheyrsquore re-ally trying to build relationships The system helps to deter-mine who will have those good relationshipsmdashwith custom-ers with management and with the brandrdquo

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

Experience more than just a clean carCall Pumps amp Pressure Invest in experience Our car wash division has over 70 years of combined experience in manufacturing service sales and ownership bringing our customers the best value for their investment

18884309359Red Deer Edmonton Calgary Brandon Grande Prairie Leduc

wwwpumpsandpressurecom

Alberta distributor for Turtle Wax products amp the Alberta and Manitoba Distributor for Rykorsquos car wash equipment and replacements parts

18884309359Red Deer middot Edmonton middot Calgary middot Leduc Grand Prairie Brandon

wwwpumpsandpressurecom

by Russ Bell

CONVENIENCE amp CARWASH CANADA 27

Managed Services Allow You to Manage Your Profitability

If you feel as if downtime is impacting your car wash revenues and you have a daily goal of maximizing your equipment uptime then perhaps effective managed services of your facility and equipment is an option worth considering

Factory-trained field technicians can address any issue occurring at any car wash even if it is a competitive piece of equipment With equipment servicing itrsquos important for a customer to be aware of the complete list of ser-vices and options from the service provider whether itrsquos in-the-bay equipment servicing with high-quality envi-ronmentally safe low cost-per-wash chemicals or cus-tomer marketing programs designed to improve wash count totals and the value of each wash

Within the bay itself a service provider can be a cus-tomerrsquos source for related car wash equipment ndash vacu-ums doors heaters air compressors lights and bay cleaning services Some companies offer ongoing ser-vice options including consultation on turnkey reloads These added benefits include help with electrical and plumbing bay modifications wall systems fiberglass or painting signs andor promotional packages doors and door controls in-floor and radiant heat In addition it is possible to look to the service provider for staff training vending and ancillary equipment installation and equip-

regulAr CAr wASh equipMent MAintenAnCe deliverS better SySteM uptiMe And helpS your bottoM line

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

CONVENIENCE amp CARWASH CANADA 29

ment removal and disposalWhen starting to address the ser-

vice requirements service technicians might rely on a detailed computerized service history This information usu-ally helps the technician address the likely problems in advance and fa-cilitate a faster on-site fix especially when a customer needs it most

there are other reasons to rely on regular service The first is the simple fact that better maintenance of your car wash equipment will deliver better system uptime and a lower potential for vehicle damage At Ryko we believe in flexible planning Whatever level of service is going to reduce your downtime and increase your uptime then thatrsquos the service agreement we want you to have On average most operations choose one of the following optionsbull A true fixed cost flat fee that en-

ables you (the customer) to budget hisher expenses on an annual basis

bull A true fixed Price Per Wash (PPW) chemical and service plan where the company shares the risk based on wash count variation

bull A time and materials plan where technicians can be called on an as- needed basis and customers are billed for actual service time and materials used

Regular monthly preventive inspection or preventative maintenance service agreements can be the most effective methods for maintaining a successful operation The standard scope of service agreements includesbull Scheduled equipment inspectionsbull Comprehensive equipment lubri-

cation programsbull Chemical level checksbull Verification of PCI compliance

supportbull Operational reviews of payment

processing systemsbull A general equipment performance

assessment

bull Product adjustments to allow for maximum wash qualityvolume

bull Completion of a multi-point per-formance checklist

bull Repairreplacement recommen-dation

Beyond the actual equipment servicing customers can also look to their service provider as a partner in the maintenance and support of accounting programs for car washes and revenue sharing opportunities

Throughout Canada there are well-staffed outlets with teams of trained service professionals consult with your equipment manufacturer for the service provider in your area

For more information on how Ryko can help the profitability of your operation through managed services please call 800284-7956 or visit Ryko at wwwrykocom

32 May | June 2012

by Josh Hart

In Through the Out Door

why ChooSing the CorreCt CArwASh door pACkAge And knowing the trendS iS iMportAnt for your buSineSS

Carwash doors are often looked

at as an aftermarket purchase

Owners spend hundreds

of thousands of dollars on

acquiring land constructing

buildings and buying the right

wash equipment but neglect

the importance of the carwash

door The reality is that if your

door is not functioning properly

your customer does not have

access to your business

34 May | June 2012

There are many factors to con-sider when deciding on the best type of carwash door for your busi-ness You should be specific on your expectations and discuss these with your distributor to ensure the proper door package for your application Although many different styles of doors have been used in car washes the most popular are polycarbonate and aluminum doors

NEW tECHNOlOgy IN DOORSMost of the newest carwash door technology hinges around corrosion-resistant products Polycarbonate doors have replaced the majority of the old steel doors during the last 10 years

Customers are looking for qual-ity product support and warranty Most of the washes today are corpo-rations or individuals with multiple sites With most washes lacking an on-site maintenance person having quality products that require little or no maintenance is becoming more important

There are many new options avail-able on hardware packages for poly-carbonate doors One of the greatest advancements is in the counterbal-ance systems It used to be that all

doors had torsion springs to balance the door The problem with springs is that top-of-the- line galvanized steel springs are only good for 100000 cycles and then likely to break To ex-tend their lifespan itrsquos important to grease the springs however this usu-ally leads to grease dripping down on the door and affecting its appearance When the spring does break it usu-ally means replacing the entire shaft line because you are unable to get the drums and bearings off to access the damaged spring

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs Even-tually the strap may break but it is a low-cost replacement and does not require replacing the entire shaft line

Hardware for carwash doors has come a long way in recent times It is important to research all of your op-tions and know what you are buying Although standard galvanized steel hardware may be fine for your detail bay within a couple of years it will be completely rusted in a carwash For your carwash bay make sure you look at options such as plastic or stainless steel items including hinges shafts bearings and bearing plates as well as e-coat corrosion resistant drums

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs

YOU DO HAVE A CHOICE

INDUSTRY UPDATE

What are car wash owners saying about the Washworld RazorldquoWe bought the Razors mostly because they have the

latest technologyThe Virtual Attendant is a huge advantage because

you donrsquot have to baby-sit the machines Our

customers have thanked us for putting them in our

washrdquo

Greg ThompsonMass Avenue Car Wash

ldquoThe machine is awesome the people and service are

second to NOBODY The Razor is an excellent piece of

equipmentrdquo

Scott FordSoapy Sadies Car Wash

Why the rave reviews for Razor Itrsquos the

features that come standard with Razor

that make the difference

bullVirtual Attendantregndash eliminates need to be on site

to reset the wash

bull Smooth radial arch motion

bull FlexPassreg system ndash One pass top amp side application

of anything that can go through arch increases

thru-put

bull VS2regndash Vehicle Sizing System a clean treadle free

design

bull Triplepass technology for optimal front amp rear

cleaning

bull Belt drive technology eliminates need for tires amp

inner tubes

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficultMaybe but the good news is that we arenrsquot going to stop making one system only to re-introduce it laterYoursquoll always have a choice and thatrsquos a good thingGive Washtech a call and we can help you make the right choice

Exceptional service premium parts and world class carwash equipment

Contact us today 403 243-1312 wwwwashtechca

YOU DO HAVE A CHOICE

For more than 15 years Blendco has been demonstrating the convenience and cost effectiveness of powder to liquid formulations with the patented SuperSatreg

Custom Detergent System SuperSat detergents have proven formulations for cleaning power fragrance and color This system makes a full range of detergents continuously and automatically at your wash No other system can compare to SuperSat the powder system standard Try it today to see why it is the best

36 May | June 2012

rollers with stainless steel stems with plastic wheels and all stainless steel bolts nuts and hinge screws Another option not well known in the industry is plastic track Plastic track offers you the corrosion resistance of stainless steel at a greatly reduced rate Plas-tic hardware also offers the benefit of less ice buildup as plastic is not as great a conductor of cold as steel is

tECHNOlOgy IN OPERAtORSThe introduction of the direct drive operators is another major improvement The first openers used in the carwash market were electric jackshaft openers but the problem as we all know now is that these did not hold up in tough car wash conditions This led to the introduction of the pneumatic jackshaft opener This opener performs and lasts well in the carwash environment but is still susceptible to problems with cables coming off the drums The latest opener the direct drive pneumatic opener can withstand the elements of the car wash environment and is guaranteed not to allow the cables to come off the drums

Using a direct drive operator is also another key element in battling ice problems in cold weather areas If ice builds up in the track a direct drive operator (one that attaches directly to the door) is more powerful than a jackshaft style (one that turns the shaft to operate the door) and in most cas-es can push through the ice Further-more in extreme scenarios where ice buildup does not allow the door to

close all the way a direct drive opener will stop with the door and keep ten-sion on the cables where a jackshaft opener will continue to turn the shaft even though the door did not go the full travel which can result in the cables coming off the drums

The key to choosing a successful door package is paying attention to the details and choosing the correct

options based on your specific appli-cation Remember the enter door is the first thing the customer sees be-fore entering the wash and the exit door is the last thing they see before leaving the wash The doors signify the entire facility If the doors look good and run smooth the customer leaves with that impression of the en-tire wash experience

the enter door is the first thing the customer sees before entering the wash and the exit door is the last thing they see before leaving the wash

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 17: CCW Magazine: May / June 2012

20 May | June 2012 CONVENIENCE amp CARWASH CANADA 20

To craft an effective marketing strategy retailers must know their customers Consumer insights enable merchants to target campaigns and maximize ROI In the past it was difficult for marketers to identify consumer preferences efficiently which led to a scattered approach to marketing with messages distributed broadly and randomly in the hope that they would stick with a sufficient number of receptive consumers to make campaigns worthwhile

However new technology developments have opened up fresh possibilities that have profound implications for both marketers and shoppers An increasingly mobile culture ndash in which millions of consumers are always connected via smart-phones and tablet devices ndash coupled with ad-vances in real-time data collection and measure-ment capabilities provide new opportunities for retailers Those who capitalize on these new op-portunities will be the winners in the proximity marketplace

A SMARtER INFRAStRuCtuRE REQuIRES SMARtER MARKEtINg PROgRAMSProximity advertising ndash the ability to reach customers within range of a particular location with targeted messages ndash is a fast-growing trend for one simple reason It works In fact an IBM study found that 72 of customers are receptive to marketing messages about products and services that are within sight of the customerrsquos location

Thatrsquos a powerful incentive for retailers and the good news is that new technology tools al-low them to reach potential customers ndash without compromising consumer privacy ndash at a price that is far more affordable than many traditional cam-paigns Today merchants can send rich media messages to consumers within range using the Bluetoothreg technology that powers customer smartphones and devices

by Alex Romanov CEO iSIGN Media

getting to know you

REACHING CUSTOMERS WITH PROXIMITY ADVERTISING

The most effective proximity marketing strate-gies combine the power of Bluetooth technol-ogy with the dynamic capabilities of digital sig-nage a proven technique offered by a mature industry that allows retailers to promote brands products and services in a more direct personal-ized way than traditional static signage By com-bining these two media tools merchants can personalize digital signage content reach con-sumers with messages on their devices that are as personal as a text and match the offer to the consumersrsquo preferences This strategy creates a whole that is greater than the sum of its parts

COMMuNICAtINg WItH CuStOMERS IN tHEIR PREFERRED MEDIuMSIn an interactive multimedia culture the winners will be advertisers who speak to consumers in their preferred language which is increasingly mobile and personalized Consumers are bombarded with messages from all sides and only those offers crafted in the same manner as consumersrsquo preferred content can cut through the clutter Proximity advertising fits the bill since it is dynamic and delivers unparalleled opportunities for interaction

Proximity marketingrsquos ability to reach consum-ers in a personal way is only the beginning It also offers virtually endless opportunities to de-liver consumer insights to the merchant in real time enabling retailers to further refine messag-ing to conform to consumer preferences And it does this in an unobtrusive way since consumers first opt-in to the messaging

For example imagine being able to send a rich media message to a potential customerrsquos handheld device when that customer is in close proximity to a retail outlet The message could be an offer for a mobile coupon that provides the customer with a discount on a product or service with the message reinforced by digi-

CONVENIENCE amp CARWASH CANADA 21

tal signage promoting the same or a related product or service Imagine having the ability to change the messaging and signage on the fly to generate greater ROI based on real-time consumer metrics

This scenario is possible right now and the technology to make it happen is as ubiquitous as a smartphone and often more affordable than traditional marketing campaigns And because itrsquos a proven way to generate ROI by leveraging mobile culture and consumer buying behavior it is the future of advertising

A WIN FOR CONSuMERS AND MERCHANtSClearly proximity advertising holds great promise for retailers looking to generate new business and garner improved returns on their advertising investments But consumers

win in this brave new marketing world too In fact they might be the biggest winners of all Thatrsquos because proximity advertising engages consumers via their preferred method of communication ndash interactive spontaneous ndash while they are already engaged in enjoyable activities on the go

By combining emerging mobile marketing techniques with mature digital signage strate-gies merchants can engage consumers directly and intimately offering greater levels of inter-activity to deliver quality content and targeted offers It enables merchants to reach tech-savvy customers on their own terms while measuring message effectiveness and adjusting offers to consumer preferences in real time This delivers a win to participants at both ends of the con-versation

AbOut tHE AutHORAlex Romanov is CEO of iSIGN Media a leading North American multiplatform advertising solutions company that utilizes Bluetooth Mobile Wi-Fi and Location-Aware technologies to deliver rich media permission-based messages to engage consumers more deeply and cost-effectively Find out more at httpisignmediacom

With just a flash in front of a reader and no PIN the Interac Flash enhanced debit card gives

customers a faster way to pay For you it means quicker lines better service and reduced

cash handling costs Interac Flash Itrsquos the Canadian way to pay now even faster

Find out more at InteracFlashca

Serve customers in a flashIntroducing Interac FlashTM

regtrade Interac the Interac logo Interac Flash Everyday Simply the armoured truck design and the Interac Flash design are trade-marks of Interac Inc Used under license The Contactless Symbol is owned by EMV Co LLC Used under license

CLIENT Interac TRIM 8125 x 10875 PUBLICATION Convenience amp Car Wash CanadaJOB IT-1356-T-CWC LIVE

DESCRIPTION FP 4C BLEED +025 INSERTION DATE Jan 2012

APPROVALSACCOUNT DIRECTOR CREATIVE DIRECTOR WRITER STUDIO MANAGER

1910 Yonge St Toronto ON T 416 484-1959

APPROVED

IT-1356-T-CWCindd 1 11-11-30 138 PM

by Sean Townsend

CONVENIENCE amp CARWASH CANADA 23

Itrsquos an all-too-familiar scenario in the convenience store and gas station retail industry a new employee comes on board goes through orientation and trainingmdashand is gone within months

When it comes to the bottom line high em-ployee turnover is a double-edged problem los-ing employees is expensive and so is replacing them With so much at stake many experts say the best way to prevent turnover is to hire the right people in the first place

Thatrsquos the goal at Pioneer Petroleums with the innovative online application system the com-pany is using to pre-qualify retail operators for its sites in Ontario and Manitoba

ldquoPioneer owns more than 700 sites from ba-sic gas stations to full-service operations with convenience stores and carwashesrdquo says John Skakie an HR consultant who has been working with Pioneer since 2006 ldquoThat allows for different levels of investment by a diverse group of retail

eMployee retention

Reliability and Relationshippre-eMployMent SCreening toolS help iMprove the bottoM line

operators who are independent contractorsrdquoSkakie says Pioneer sees an average of 200-

to-220 qualified candidates per 12-month rolling period competing for between 10-and-25 job opportunities over the same period

To apply applicants create a profile to enter their contact information and resume Then they answer a series of pre-qualification and screen-ing questions For those who are qualified the third stage is an in-person interview with Pioneer staff

The cornerstone of the pre-qualification step is the Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool avail-able through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job per-formance courtesy emotional maturity consci-entiousness trustworthiness job commitment and safety

Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool available through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job performance courtesy emotional maturity conscientiousness trustworthiness job commitment and safety

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

2012 State Conventions amp Trade ShowsCome Join Us

For more State Convention amp trade Show inFormation Go to the map at wwwwpmacom and select the state where you would like to attend or call (801) 263-9762

Convention Golf tournament and trade Show

MPMCSAMontana PetroleuM Marketers and ConvenienCe store assoCiation

Save the date June 5-7 2012

Billings Hotel amp Convention Center Billings MT

Montanabull Billings

Suncadia Lodge

Cle Elum WAJune 18-21 2012 Mark Your Calendar WOMA Convention

Washington

bullCle Elum

Idaho Petroleum Marketers amp C-Store Association

ConventionAugust 1-3 2012

Idaho

Coeur drsquoAlene bull

CCCMag12 MayJun hlf10406indd 1 4612 1221 PM

CONVENIENCE amp CARWASH CANADA 25

ldquoBy definition reliable and productive work behaviour requires a long-term commitment to the jobrdquo explains Dr Gerald Borofsky clinical psychologist and author of the ERI tool ldquoHowever additional work behaviour skills are also necessary for reliable and productive job performance In addition to assessing an applicantrsquos long-term job commit-ment the ERI assesses these work behaviour skillsrdquo

Borofsky says improving employee retention was one of his objectives in developing the tool ldquoFor a number of years we had been in the business of providing com-panies with pre-employment assessment services and consultation Customers identified a number of problems regarding the reliability and productivity of their workforce Among other things they indicated that retention was a major problem for them and that low employee reten-tion was a source of cost that directly affected their overall profits Their complaints included needing to spend too much time hiring and training new employees and not being able to spend enough time on revenue-generating activitiesrdquo

Borofsky adds that the ERI is backed by more than 15 research studies that have ldquoconsistently documented the relationship between ERI use and reduced turnover with an average reduction of 35 and an average return on investment of greater than 500rdquo

Skakiersquos results with Pioneer also suggest that the selec-tion process works ldquoThe ERI is perfect for this particular application and itrsquos what sets the process apartrdquo he says ldquoOur data from April 2011 show that wersquove had less than two per cent turnover of candidates who went through the processrdquo

Aside from helping to rule out unsuitable candidates the ERI provides options for follow up questions interview-ers can ask to make sure a promising candidate is a good fit with the organization ldquoIt helps employers make an in-formed decisionrdquo says Skakie ldquoand an informed decision is a better decisionrdquo

Skakie notes that there is a personal side to his role which occasionally includes calling applicants to ask about unclear information or coaching Pioneer staff on effective interview questions ldquoSometimes there can be issues with language or interpretation and sometimes you make a judgment call about a candidatersquos fitrdquo he says ldquoIt helps build the relation-ship between candidates and district managers because that relationship has already been nurturedrdquo

For Skakie that mix of people and process is at the heart of why the system works with Pioneerrsquos culture ldquoTheyrsquore re-ally trying to build relationships The system helps to deter-mine who will have those good relationshipsmdashwith custom-ers with management and with the brandrdquo

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

Experience more than just a clean carCall Pumps amp Pressure Invest in experience Our car wash division has over 70 years of combined experience in manufacturing service sales and ownership bringing our customers the best value for their investment

18884309359Red Deer Edmonton Calgary Brandon Grande Prairie Leduc

wwwpumpsandpressurecom

Alberta distributor for Turtle Wax products amp the Alberta and Manitoba Distributor for Rykorsquos car wash equipment and replacements parts

18884309359Red Deer middot Edmonton middot Calgary middot Leduc Grand Prairie Brandon

wwwpumpsandpressurecom

by Russ Bell

CONVENIENCE amp CARWASH CANADA 27

Managed Services Allow You to Manage Your Profitability

If you feel as if downtime is impacting your car wash revenues and you have a daily goal of maximizing your equipment uptime then perhaps effective managed services of your facility and equipment is an option worth considering

Factory-trained field technicians can address any issue occurring at any car wash even if it is a competitive piece of equipment With equipment servicing itrsquos important for a customer to be aware of the complete list of ser-vices and options from the service provider whether itrsquos in-the-bay equipment servicing with high-quality envi-ronmentally safe low cost-per-wash chemicals or cus-tomer marketing programs designed to improve wash count totals and the value of each wash

Within the bay itself a service provider can be a cus-tomerrsquos source for related car wash equipment ndash vacu-ums doors heaters air compressors lights and bay cleaning services Some companies offer ongoing ser-vice options including consultation on turnkey reloads These added benefits include help with electrical and plumbing bay modifications wall systems fiberglass or painting signs andor promotional packages doors and door controls in-floor and radiant heat In addition it is possible to look to the service provider for staff training vending and ancillary equipment installation and equip-

regulAr CAr wASh equipMent MAintenAnCe deliverS better SySteM uptiMe And helpS your bottoM line

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

CONVENIENCE amp CARWASH CANADA 29

ment removal and disposalWhen starting to address the ser-

vice requirements service technicians might rely on a detailed computerized service history This information usu-ally helps the technician address the likely problems in advance and fa-cilitate a faster on-site fix especially when a customer needs it most

there are other reasons to rely on regular service The first is the simple fact that better maintenance of your car wash equipment will deliver better system uptime and a lower potential for vehicle damage At Ryko we believe in flexible planning Whatever level of service is going to reduce your downtime and increase your uptime then thatrsquos the service agreement we want you to have On average most operations choose one of the following optionsbull A true fixed cost flat fee that en-

ables you (the customer) to budget hisher expenses on an annual basis

bull A true fixed Price Per Wash (PPW) chemical and service plan where the company shares the risk based on wash count variation

bull A time and materials plan where technicians can be called on an as- needed basis and customers are billed for actual service time and materials used

Regular monthly preventive inspection or preventative maintenance service agreements can be the most effective methods for maintaining a successful operation The standard scope of service agreements includesbull Scheduled equipment inspectionsbull Comprehensive equipment lubri-

cation programsbull Chemical level checksbull Verification of PCI compliance

supportbull Operational reviews of payment

processing systemsbull A general equipment performance

assessment

bull Product adjustments to allow for maximum wash qualityvolume

bull Completion of a multi-point per-formance checklist

bull Repairreplacement recommen-dation

Beyond the actual equipment servicing customers can also look to their service provider as a partner in the maintenance and support of accounting programs for car washes and revenue sharing opportunities

Throughout Canada there are well-staffed outlets with teams of trained service professionals consult with your equipment manufacturer for the service provider in your area

For more information on how Ryko can help the profitability of your operation through managed services please call 800284-7956 or visit Ryko at wwwrykocom

32 May | June 2012

by Josh Hart

In Through the Out Door

why ChooSing the CorreCt CArwASh door pACkAge And knowing the trendS iS iMportAnt for your buSineSS

Carwash doors are often looked

at as an aftermarket purchase

Owners spend hundreds

of thousands of dollars on

acquiring land constructing

buildings and buying the right

wash equipment but neglect

the importance of the carwash

door The reality is that if your

door is not functioning properly

your customer does not have

access to your business

34 May | June 2012

There are many factors to con-sider when deciding on the best type of carwash door for your busi-ness You should be specific on your expectations and discuss these with your distributor to ensure the proper door package for your application Although many different styles of doors have been used in car washes the most popular are polycarbonate and aluminum doors

NEW tECHNOlOgy IN DOORSMost of the newest carwash door technology hinges around corrosion-resistant products Polycarbonate doors have replaced the majority of the old steel doors during the last 10 years

Customers are looking for qual-ity product support and warranty Most of the washes today are corpo-rations or individuals with multiple sites With most washes lacking an on-site maintenance person having quality products that require little or no maintenance is becoming more important

There are many new options avail-able on hardware packages for poly-carbonate doors One of the greatest advancements is in the counterbal-ance systems It used to be that all

doors had torsion springs to balance the door The problem with springs is that top-of-the- line galvanized steel springs are only good for 100000 cycles and then likely to break To ex-tend their lifespan itrsquos important to grease the springs however this usu-ally leads to grease dripping down on the door and affecting its appearance When the spring does break it usu-ally means replacing the entire shaft line because you are unable to get the drums and bearings off to access the damaged spring

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs Even-tually the strap may break but it is a low-cost replacement and does not require replacing the entire shaft line

Hardware for carwash doors has come a long way in recent times It is important to research all of your op-tions and know what you are buying Although standard galvanized steel hardware may be fine for your detail bay within a couple of years it will be completely rusted in a carwash For your carwash bay make sure you look at options such as plastic or stainless steel items including hinges shafts bearings and bearing plates as well as e-coat corrosion resistant drums

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs

YOU DO HAVE A CHOICE

INDUSTRY UPDATE

What are car wash owners saying about the Washworld RazorldquoWe bought the Razors mostly because they have the

latest technologyThe Virtual Attendant is a huge advantage because

you donrsquot have to baby-sit the machines Our

customers have thanked us for putting them in our

washrdquo

Greg ThompsonMass Avenue Car Wash

ldquoThe machine is awesome the people and service are

second to NOBODY The Razor is an excellent piece of

equipmentrdquo

Scott FordSoapy Sadies Car Wash

Why the rave reviews for Razor Itrsquos the

features that come standard with Razor

that make the difference

bullVirtual Attendantregndash eliminates need to be on site

to reset the wash

bull Smooth radial arch motion

bull FlexPassreg system ndash One pass top amp side application

of anything that can go through arch increases

thru-put

bull VS2regndash Vehicle Sizing System a clean treadle free

design

bull Triplepass technology for optimal front amp rear

cleaning

bull Belt drive technology eliminates need for tires amp

inner tubes

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficultMaybe but the good news is that we arenrsquot going to stop making one system only to re-introduce it laterYoursquoll always have a choice and thatrsquos a good thingGive Washtech a call and we can help you make the right choice

Exceptional service premium parts and world class carwash equipment

Contact us today 403 243-1312 wwwwashtechca

YOU DO HAVE A CHOICE

For more than 15 years Blendco has been demonstrating the convenience and cost effectiveness of powder to liquid formulations with the patented SuperSatreg

Custom Detergent System SuperSat detergents have proven formulations for cleaning power fragrance and color This system makes a full range of detergents continuously and automatically at your wash No other system can compare to SuperSat the powder system standard Try it today to see why it is the best

36 May | June 2012

rollers with stainless steel stems with plastic wheels and all stainless steel bolts nuts and hinge screws Another option not well known in the industry is plastic track Plastic track offers you the corrosion resistance of stainless steel at a greatly reduced rate Plas-tic hardware also offers the benefit of less ice buildup as plastic is not as great a conductor of cold as steel is

tECHNOlOgy IN OPERAtORSThe introduction of the direct drive operators is another major improvement The first openers used in the carwash market were electric jackshaft openers but the problem as we all know now is that these did not hold up in tough car wash conditions This led to the introduction of the pneumatic jackshaft opener This opener performs and lasts well in the carwash environment but is still susceptible to problems with cables coming off the drums The latest opener the direct drive pneumatic opener can withstand the elements of the car wash environment and is guaranteed not to allow the cables to come off the drums

Using a direct drive operator is also another key element in battling ice problems in cold weather areas If ice builds up in the track a direct drive operator (one that attaches directly to the door) is more powerful than a jackshaft style (one that turns the shaft to operate the door) and in most cas-es can push through the ice Further-more in extreme scenarios where ice buildup does not allow the door to

close all the way a direct drive opener will stop with the door and keep ten-sion on the cables where a jackshaft opener will continue to turn the shaft even though the door did not go the full travel which can result in the cables coming off the drums

The key to choosing a successful door package is paying attention to the details and choosing the correct

options based on your specific appli-cation Remember the enter door is the first thing the customer sees be-fore entering the wash and the exit door is the last thing they see before leaving the wash The doors signify the entire facility If the doors look good and run smooth the customer leaves with that impression of the en-tire wash experience

the enter door is the first thing the customer sees before entering the wash and the exit door is the last thing they see before leaving the wash

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 18: CCW Magazine: May / June 2012

CONVENIENCE amp CARWASH CANADA 21

tal signage promoting the same or a related product or service Imagine having the ability to change the messaging and signage on the fly to generate greater ROI based on real-time consumer metrics

This scenario is possible right now and the technology to make it happen is as ubiquitous as a smartphone and often more affordable than traditional marketing campaigns And because itrsquos a proven way to generate ROI by leveraging mobile culture and consumer buying behavior it is the future of advertising

A WIN FOR CONSuMERS AND MERCHANtSClearly proximity advertising holds great promise for retailers looking to generate new business and garner improved returns on their advertising investments But consumers

win in this brave new marketing world too In fact they might be the biggest winners of all Thatrsquos because proximity advertising engages consumers via their preferred method of communication ndash interactive spontaneous ndash while they are already engaged in enjoyable activities on the go

By combining emerging mobile marketing techniques with mature digital signage strate-gies merchants can engage consumers directly and intimately offering greater levels of inter-activity to deliver quality content and targeted offers It enables merchants to reach tech-savvy customers on their own terms while measuring message effectiveness and adjusting offers to consumer preferences in real time This delivers a win to participants at both ends of the con-versation

AbOut tHE AutHORAlex Romanov is CEO of iSIGN Media a leading North American multiplatform advertising solutions company that utilizes Bluetooth Mobile Wi-Fi and Location-Aware technologies to deliver rich media permission-based messages to engage consumers more deeply and cost-effectively Find out more at httpisignmediacom

With just a flash in front of a reader and no PIN the Interac Flash enhanced debit card gives

customers a faster way to pay For you it means quicker lines better service and reduced

cash handling costs Interac Flash Itrsquos the Canadian way to pay now even faster

Find out more at InteracFlashca

Serve customers in a flashIntroducing Interac FlashTM

regtrade Interac the Interac logo Interac Flash Everyday Simply the armoured truck design and the Interac Flash design are trade-marks of Interac Inc Used under license The Contactless Symbol is owned by EMV Co LLC Used under license

CLIENT Interac TRIM 8125 x 10875 PUBLICATION Convenience amp Car Wash CanadaJOB IT-1356-T-CWC LIVE

DESCRIPTION FP 4C BLEED +025 INSERTION DATE Jan 2012

APPROVALSACCOUNT DIRECTOR CREATIVE DIRECTOR WRITER STUDIO MANAGER

1910 Yonge St Toronto ON T 416 484-1959

APPROVED

IT-1356-T-CWCindd 1 11-11-30 138 PM

by Sean Townsend

CONVENIENCE amp CARWASH CANADA 23

Itrsquos an all-too-familiar scenario in the convenience store and gas station retail industry a new employee comes on board goes through orientation and trainingmdashand is gone within months

When it comes to the bottom line high em-ployee turnover is a double-edged problem los-ing employees is expensive and so is replacing them With so much at stake many experts say the best way to prevent turnover is to hire the right people in the first place

Thatrsquos the goal at Pioneer Petroleums with the innovative online application system the com-pany is using to pre-qualify retail operators for its sites in Ontario and Manitoba

ldquoPioneer owns more than 700 sites from ba-sic gas stations to full-service operations with convenience stores and carwashesrdquo says John Skakie an HR consultant who has been working with Pioneer since 2006 ldquoThat allows for different levels of investment by a diverse group of retail

eMployee retention

Reliability and Relationshippre-eMployMent SCreening toolS help iMprove the bottoM line

operators who are independent contractorsrdquoSkakie says Pioneer sees an average of 200-

to-220 qualified candidates per 12-month rolling period competing for between 10-and-25 job opportunities over the same period

To apply applicants create a profile to enter their contact information and resume Then they answer a series of pre-qualification and screen-ing questions For those who are qualified the third stage is an in-person interview with Pioneer staff

The cornerstone of the pre-qualification step is the Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool avail-able through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job per-formance courtesy emotional maturity consci-entiousness trustworthiness job commitment and safety

Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool available through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job performance courtesy emotional maturity conscientiousness trustworthiness job commitment and safety

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

2012 State Conventions amp Trade ShowsCome Join Us

For more State Convention amp trade Show inFormation Go to the map at wwwwpmacom and select the state where you would like to attend or call (801) 263-9762

Convention Golf tournament and trade Show

MPMCSAMontana PetroleuM Marketers and ConvenienCe store assoCiation

Save the date June 5-7 2012

Billings Hotel amp Convention Center Billings MT

Montanabull Billings

Suncadia Lodge

Cle Elum WAJune 18-21 2012 Mark Your Calendar WOMA Convention

Washington

bullCle Elum

Idaho Petroleum Marketers amp C-Store Association

ConventionAugust 1-3 2012

Idaho

Coeur drsquoAlene bull

CCCMag12 MayJun hlf10406indd 1 4612 1221 PM

CONVENIENCE amp CARWASH CANADA 25

ldquoBy definition reliable and productive work behaviour requires a long-term commitment to the jobrdquo explains Dr Gerald Borofsky clinical psychologist and author of the ERI tool ldquoHowever additional work behaviour skills are also necessary for reliable and productive job performance In addition to assessing an applicantrsquos long-term job commit-ment the ERI assesses these work behaviour skillsrdquo

Borofsky says improving employee retention was one of his objectives in developing the tool ldquoFor a number of years we had been in the business of providing com-panies with pre-employment assessment services and consultation Customers identified a number of problems regarding the reliability and productivity of their workforce Among other things they indicated that retention was a major problem for them and that low employee reten-tion was a source of cost that directly affected their overall profits Their complaints included needing to spend too much time hiring and training new employees and not being able to spend enough time on revenue-generating activitiesrdquo

Borofsky adds that the ERI is backed by more than 15 research studies that have ldquoconsistently documented the relationship between ERI use and reduced turnover with an average reduction of 35 and an average return on investment of greater than 500rdquo

Skakiersquos results with Pioneer also suggest that the selec-tion process works ldquoThe ERI is perfect for this particular application and itrsquos what sets the process apartrdquo he says ldquoOur data from April 2011 show that wersquove had less than two per cent turnover of candidates who went through the processrdquo

Aside from helping to rule out unsuitable candidates the ERI provides options for follow up questions interview-ers can ask to make sure a promising candidate is a good fit with the organization ldquoIt helps employers make an in-formed decisionrdquo says Skakie ldquoand an informed decision is a better decisionrdquo

Skakie notes that there is a personal side to his role which occasionally includes calling applicants to ask about unclear information or coaching Pioneer staff on effective interview questions ldquoSometimes there can be issues with language or interpretation and sometimes you make a judgment call about a candidatersquos fitrdquo he says ldquoIt helps build the relation-ship between candidates and district managers because that relationship has already been nurturedrdquo

For Skakie that mix of people and process is at the heart of why the system works with Pioneerrsquos culture ldquoTheyrsquore re-ally trying to build relationships The system helps to deter-mine who will have those good relationshipsmdashwith custom-ers with management and with the brandrdquo

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

Experience more than just a clean carCall Pumps amp Pressure Invest in experience Our car wash division has over 70 years of combined experience in manufacturing service sales and ownership bringing our customers the best value for their investment

18884309359Red Deer Edmonton Calgary Brandon Grande Prairie Leduc

wwwpumpsandpressurecom

Alberta distributor for Turtle Wax products amp the Alberta and Manitoba Distributor for Rykorsquos car wash equipment and replacements parts

18884309359Red Deer middot Edmonton middot Calgary middot Leduc Grand Prairie Brandon

wwwpumpsandpressurecom

by Russ Bell

CONVENIENCE amp CARWASH CANADA 27

Managed Services Allow You to Manage Your Profitability

If you feel as if downtime is impacting your car wash revenues and you have a daily goal of maximizing your equipment uptime then perhaps effective managed services of your facility and equipment is an option worth considering

Factory-trained field technicians can address any issue occurring at any car wash even if it is a competitive piece of equipment With equipment servicing itrsquos important for a customer to be aware of the complete list of ser-vices and options from the service provider whether itrsquos in-the-bay equipment servicing with high-quality envi-ronmentally safe low cost-per-wash chemicals or cus-tomer marketing programs designed to improve wash count totals and the value of each wash

Within the bay itself a service provider can be a cus-tomerrsquos source for related car wash equipment ndash vacu-ums doors heaters air compressors lights and bay cleaning services Some companies offer ongoing ser-vice options including consultation on turnkey reloads These added benefits include help with electrical and plumbing bay modifications wall systems fiberglass or painting signs andor promotional packages doors and door controls in-floor and radiant heat In addition it is possible to look to the service provider for staff training vending and ancillary equipment installation and equip-

regulAr CAr wASh equipMent MAintenAnCe deliverS better SySteM uptiMe And helpS your bottoM line

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

CONVENIENCE amp CARWASH CANADA 29

ment removal and disposalWhen starting to address the ser-

vice requirements service technicians might rely on a detailed computerized service history This information usu-ally helps the technician address the likely problems in advance and fa-cilitate a faster on-site fix especially when a customer needs it most

there are other reasons to rely on regular service The first is the simple fact that better maintenance of your car wash equipment will deliver better system uptime and a lower potential for vehicle damage At Ryko we believe in flexible planning Whatever level of service is going to reduce your downtime and increase your uptime then thatrsquos the service agreement we want you to have On average most operations choose one of the following optionsbull A true fixed cost flat fee that en-

ables you (the customer) to budget hisher expenses on an annual basis

bull A true fixed Price Per Wash (PPW) chemical and service plan where the company shares the risk based on wash count variation

bull A time and materials plan where technicians can be called on an as- needed basis and customers are billed for actual service time and materials used

Regular monthly preventive inspection or preventative maintenance service agreements can be the most effective methods for maintaining a successful operation The standard scope of service agreements includesbull Scheduled equipment inspectionsbull Comprehensive equipment lubri-

cation programsbull Chemical level checksbull Verification of PCI compliance

supportbull Operational reviews of payment

processing systemsbull A general equipment performance

assessment

bull Product adjustments to allow for maximum wash qualityvolume

bull Completion of a multi-point per-formance checklist

bull Repairreplacement recommen-dation

Beyond the actual equipment servicing customers can also look to their service provider as a partner in the maintenance and support of accounting programs for car washes and revenue sharing opportunities

Throughout Canada there are well-staffed outlets with teams of trained service professionals consult with your equipment manufacturer for the service provider in your area

For more information on how Ryko can help the profitability of your operation through managed services please call 800284-7956 or visit Ryko at wwwrykocom

32 May | June 2012

by Josh Hart

In Through the Out Door

why ChooSing the CorreCt CArwASh door pACkAge And knowing the trendS iS iMportAnt for your buSineSS

Carwash doors are often looked

at as an aftermarket purchase

Owners spend hundreds

of thousands of dollars on

acquiring land constructing

buildings and buying the right

wash equipment but neglect

the importance of the carwash

door The reality is that if your

door is not functioning properly

your customer does not have

access to your business

34 May | June 2012

There are many factors to con-sider when deciding on the best type of carwash door for your busi-ness You should be specific on your expectations and discuss these with your distributor to ensure the proper door package for your application Although many different styles of doors have been used in car washes the most popular are polycarbonate and aluminum doors

NEW tECHNOlOgy IN DOORSMost of the newest carwash door technology hinges around corrosion-resistant products Polycarbonate doors have replaced the majority of the old steel doors during the last 10 years

Customers are looking for qual-ity product support and warranty Most of the washes today are corpo-rations or individuals with multiple sites With most washes lacking an on-site maintenance person having quality products that require little or no maintenance is becoming more important

There are many new options avail-able on hardware packages for poly-carbonate doors One of the greatest advancements is in the counterbal-ance systems It used to be that all

doors had torsion springs to balance the door The problem with springs is that top-of-the- line galvanized steel springs are only good for 100000 cycles and then likely to break To ex-tend their lifespan itrsquos important to grease the springs however this usu-ally leads to grease dripping down on the door and affecting its appearance When the spring does break it usu-ally means replacing the entire shaft line because you are unable to get the drums and bearings off to access the damaged spring

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs Even-tually the strap may break but it is a low-cost replacement and does not require replacing the entire shaft line

Hardware for carwash doors has come a long way in recent times It is important to research all of your op-tions and know what you are buying Although standard galvanized steel hardware may be fine for your detail bay within a couple of years it will be completely rusted in a carwash For your carwash bay make sure you look at options such as plastic or stainless steel items including hinges shafts bearings and bearing plates as well as e-coat corrosion resistant drums

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs

YOU DO HAVE A CHOICE

INDUSTRY UPDATE

What are car wash owners saying about the Washworld RazorldquoWe bought the Razors mostly because they have the

latest technologyThe Virtual Attendant is a huge advantage because

you donrsquot have to baby-sit the machines Our

customers have thanked us for putting them in our

washrdquo

Greg ThompsonMass Avenue Car Wash

ldquoThe machine is awesome the people and service are

second to NOBODY The Razor is an excellent piece of

equipmentrdquo

Scott FordSoapy Sadies Car Wash

Why the rave reviews for Razor Itrsquos the

features that come standard with Razor

that make the difference

bullVirtual Attendantregndash eliminates need to be on site

to reset the wash

bull Smooth radial arch motion

bull FlexPassreg system ndash One pass top amp side application

of anything that can go through arch increases

thru-put

bull VS2regndash Vehicle Sizing System a clean treadle free

design

bull Triplepass technology for optimal front amp rear

cleaning

bull Belt drive technology eliminates need for tires amp

inner tubes

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficultMaybe but the good news is that we arenrsquot going to stop making one system only to re-introduce it laterYoursquoll always have a choice and thatrsquos a good thingGive Washtech a call and we can help you make the right choice

Exceptional service premium parts and world class carwash equipment

Contact us today 403 243-1312 wwwwashtechca

YOU DO HAVE A CHOICE

For more than 15 years Blendco has been demonstrating the convenience and cost effectiveness of powder to liquid formulations with the patented SuperSatreg

Custom Detergent System SuperSat detergents have proven formulations for cleaning power fragrance and color This system makes a full range of detergents continuously and automatically at your wash No other system can compare to SuperSat the powder system standard Try it today to see why it is the best

36 May | June 2012

rollers with stainless steel stems with plastic wheels and all stainless steel bolts nuts and hinge screws Another option not well known in the industry is plastic track Plastic track offers you the corrosion resistance of stainless steel at a greatly reduced rate Plas-tic hardware also offers the benefit of less ice buildup as plastic is not as great a conductor of cold as steel is

tECHNOlOgy IN OPERAtORSThe introduction of the direct drive operators is another major improvement The first openers used in the carwash market were electric jackshaft openers but the problem as we all know now is that these did not hold up in tough car wash conditions This led to the introduction of the pneumatic jackshaft opener This opener performs and lasts well in the carwash environment but is still susceptible to problems with cables coming off the drums The latest opener the direct drive pneumatic opener can withstand the elements of the car wash environment and is guaranteed not to allow the cables to come off the drums

Using a direct drive operator is also another key element in battling ice problems in cold weather areas If ice builds up in the track a direct drive operator (one that attaches directly to the door) is more powerful than a jackshaft style (one that turns the shaft to operate the door) and in most cas-es can push through the ice Further-more in extreme scenarios where ice buildup does not allow the door to

close all the way a direct drive opener will stop with the door and keep ten-sion on the cables where a jackshaft opener will continue to turn the shaft even though the door did not go the full travel which can result in the cables coming off the drums

The key to choosing a successful door package is paying attention to the details and choosing the correct

options based on your specific appli-cation Remember the enter door is the first thing the customer sees be-fore entering the wash and the exit door is the last thing they see before leaving the wash The doors signify the entire facility If the doors look good and run smooth the customer leaves with that impression of the en-tire wash experience

the enter door is the first thing the customer sees before entering the wash and the exit door is the last thing they see before leaving the wash

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 19: CCW Magazine: May / June 2012

With just a flash in front of a reader and no PIN the Interac Flash enhanced debit card gives

customers a faster way to pay For you it means quicker lines better service and reduced

cash handling costs Interac Flash Itrsquos the Canadian way to pay now even faster

Find out more at InteracFlashca

Serve customers in a flashIntroducing Interac FlashTM

regtrade Interac the Interac logo Interac Flash Everyday Simply the armoured truck design and the Interac Flash design are trade-marks of Interac Inc Used under license The Contactless Symbol is owned by EMV Co LLC Used under license

CLIENT Interac TRIM 8125 x 10875 PUBLICATION Convenience amp Car Wash CanadaJOB IT-1356-T-CWC LIVE

DESCRIPTION FP 4C BLEED +025 INSERTION DATE Jan 2012

APPROVALSACCOUNT DIRECTOR CREATIVE DIRECTOR WRITER STUDIO MANAGER

1910 Yonge St Toronto ON T 416 484-1959

APPROVED

IT-1356-T-CWCindd 1 11-11-30 138 PM

by Sean Townsend

CONVENIENCE amp CARWASH CANADA 23

Itrsquos an all-too-familiar scenario in the convenience store and gas station retail industry a new employee comes on board goes through orientation and trainingmdashand is gone within months

When it comes to the bottom line high em-ployee turnover is a double-edged problem los-ing employees is expensive and so is replacing them With so much at stake many experts say the best way to prevent turnover is to hire the right people in the first place

Thatrsquos the goal at Pioneer Petroleums with the innovative online application system the com-pany is using to pre-qualify retail operators for its sites in Ontario and Manitoba

ldquoPioneer owns more than 700 sites from ba-sic gas stations to full-service operations with convenience stores and carwashesrdquo says John Skakie an HR consultant who has been working with Pioneer since 2006 ldquoThat allows for different levels of investment by a diverse group of retail

eMployee retention

Reliability and Relationshippre-eMployMent SCreening toolS help iMprove the bottoM line

operators who are independent contractorsrdquoSkakie says Pioneer sees an average of 200-

to-220 qualified candidates per 12-month rolling period competing for between 10-and-25 job opportunities over the same period

To apply applicants create a profile to enter their contact information and resume Then they answer a series of pre-qualification and screen-ing questions For those who are qualified the third stage is an in-person interview with Pioneer staff

The cornerstone of the pre-qualification step is the Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool avail-able through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job per-formance courtesy emotional maturity consci-entiousness trustworthiness job commitment and safety

Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool available through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job performance courtesy emotional maturity conscientiousness trustworthiness job commitment and safety

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

2012 State Conventions amp Trade ShowsCome Join Us

For more State Convention amp trade Show inFormation Go to the map at wwwwpmacom and select the state where you would like to attend or call (801) 263-9762

Convention Golf tournament and trade Show

MPMCSAMontana PetroleuM Marketers and ConvenienCe store assoCiation

Save the date June 5-7 2012

Billings Hotel amp Convention Center Billings MT

Montanabull Billings

Suncadia Lodge

Cle Elum WAJune 18-21 2012 Mark Your Calendar WOMA Convention

Washington

bullCle Elum

Idaho Petroleum Marketers amp C-Store Association

ConventionAugust 1-3 2012

Idaho

Coeur drsquoAlene bull

CCCMag12 MayJun hlf10406indd 1 4612 1221 PM

CONVENIENCE amp CARWASH CANADA 25

ldquoBy definition reliable and productive work behaviour requires a long-term commitment to the jobrdquo explains Dr Gerald Borofsky clinical psychologist and author of the ERI tool ldquoHowever additional work behaviour skills are also necessary for reliable and productive job performance In addition to assessing an applicantrsquos long-term job commit-ment the ERI assesses these work behaviour skillsrdquo

Borofsky says improving employee retention was one of his objectives in developing the tool ldquoFor a number of years we had been in the business of providing com-panies with pre-employment assessment services and consultation Customers identified a number of problems regarding the reliability and productivity of their workforce Among other things they indicated that retention was a major problem for them and that low employee reten-tion was a source of cost that directly affected their overall profits Their complaints included needing to spend too much time hiring and training new employees and not being able to spend enough time on revenue-generating activitiesrdquo

Borofsky adds that the ERI is backed by more than 15 research studies that have ldquoconsistently documented the relationship between ERI use and reduced turnover with an average reduction of 35 and an average return on investment of greater than 500rdquo

Skakiersquos results with Pioneer also suggest that the selec-tion process works ldquoThe ERI is perfect for this particular application and itrsquos what sets the process apartrdquo he says ldquoOur data from April 2011 show that wersquove had less than two per cent turnover of candidates who went through the processrdquo

Aside from helping to rule out unsuitable candidates the ERI provides options for follow up questions interview-ers can ask to make sure a promising candidate is a good fit with the organization ldquoIt helps employers make an in-formed decisionrdquo says Skakie ldquoand an informed decision is a better decisionrdquo

Skakie notes that there is a personal side to his role which occasionally includes calling applicants to ask about unclear information or coaching Pioneer staff on effective interview questions ldquoSometimes there can be issues with language or interpretation and sometimes you make a judgment call about a candidatersquos fitrdquo he says ldquoIt helps build the relation-ship between candidates and district managers because that relationship has already been nurturedrdquo

For Skakie that mix of people and process is at the heart of why the system works with Pioneerrsquos culture ldquoTheyrsquore re-ally trying to build relationships The system helps to deter-mine who will have those good relationshipsmdashwith custom-ers with management and with the brandrdquo

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

Experience more than just a clean carCall Pumps amp Pressure Invest in experience Our car wash division has over 70 years of combined experience in manufacturing service sales and ownership bringing our customers the best value for their investment

18884309359Red Deer Edmonton Calgary Brandon Grande Prairie Leduc

wwwpumpsandpressurecom

Alberta distributor for Turtle Wax products amp the Alberta and Manitoba Distributor for Rykorsquos car wash equipment and replacements parts

18884309359Red Deer middot Edmonton middot Calgary middot Leduc Grand Prairie Brandon

wwwpumpsandpressurecom

by Russ Bell

CONVENIENCE amp CARWASH CANADA 27

Managed Services Allow You to Manage Your Profitability

If you feel as if downtime is impacting your car wash revenues and you have a daily goal of maximizing your equipment uptime then perhaps effective managed services of your facility and equipment is an option worth considering

Factory-trained field technicians can address any issue occurring at any car wash even if it is a competitive piece of equipment With equipment servicing itrsquos important for a customer to be aware of the complete list of ser-vices and options from the service provider whether itrsquos in-the-bay equipment servicing with high-quality envi-ronmentally safe low cost-per-wash chemicals or cus-tomer marketing programs designed to improve wash count totals and the value of each wash

Within the bay itself a service provider can be a cus-tomerrsquos source for related car wash equipment ndash vacu-ums doors heaters air compressors lights and bay cleaning services Some companies offer ongoing ser-vice options including consultation on turnkey reloads These added benefits include help with electrical and plumbing bay modifications wall systems fiberglass or painting signs andor promotional packages doors and door controls in-floor and radiant heat In addition it is possible to look to the service provider for staff training vending and ancillary equipment installation and equip-

regulAr CAr wASh equipMent MAintenAnCe deliverS better SySteM uptiMe And helpS your bottoM line

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

CONVENIENCE amp CARWASH CANADA 29

ment removal and disposalWhen starting to address the ser-

vice requirements service technicians might rely on a detailed computerized service history This information usu-ally helps the technician address the likely problems in advance and fa-cilitate a faster on-site fix especially when a customer needs it most

there are other reasons to rely on regular service The first is the simple fact that better maintenance of your car wash equipment will deliver better system uptime and a lower potential for vehicle damage At Ryko we believe in flexible planning Whatever level of service is going to reduce your downtime and increase your uptime then thatrsquos the service agreement we want you to have On average most operations choose one of the following optionsbull A true fixed cost flat fee that en-

ables you (the customer) to budget hisher expenses on an annual basis

bull A true fixed Price Per Wash (PPW) chemical and service plan where the company shares the risk based on wash count variation

bull A time and materials plan where technicians can be called on an as- needed basis and customers are billed for actual service time and materials used

Regular monthly preventive inspection or preventative maintenance service agreements can be the most effective methods for maintaining a successful operation The standard scope of service agreements includesbull Scheduled equipment inspectionsbull Comprehensive equipment lubri-

cation programsbull Chemical level checksbull Verification of PCI compliance

supportbull Operational reviews of payment

processing systemsbull A general equipment performance

assessment

bull Product adjustments to allow for maximum wash qualityvolume

bull Completion of a multi-point per-formance checklist

bull Repairreplacement recommen-dation

Beyond the actual equipment servicing customers can also look to their service provider as a partner in the maintenance and support of accounting programs for car washes and revenue sharing opportunities

Throughout Canada there are well-staffed outlets with teams of trained service professionals consult with your equipment manufacturer for the service provider in your area

For more information on how Ryko can help the profitability of your operation through managed services please call 800284-7956 or visit Ryko at wwwrykocom

32 May | June 2012

by Josh Hart

In Through the Out Door

why ChooSing the CorreCt CArwASh door pACkAge And knowing the trendS iS iMportAnt for your buSineSS

Carwash doors are often looked

at as an aftermarket purchase

Owners spend hundreds

of thousands of dollars on

acquiring land constructing

buildings and buying the right

wash equipment but neglect

the importance of the carwash

door The reality is that if your

door is not functioning properly

your customer does not have

access to your business

34 May | June 2012

There are many factors to con-sider when deciding on the best type of carwash door for your busi-ness You should be specific on your expectations and discuss these with your distributor to ensure the proper door package for your application Although many different styles of doors have been used in car washes the most popular are polycarbonate and aluminum doors

NEW tECHNOlOgy IN DOORSMost of the newest carwash door technology hinges around corrosion-resistant products Polycarbonate doors have replaced the majority of the old steel doors during the last 10 years

Customers are looking for qual-ity product support and warranty Most of the washes today are corpo-rations or individuals with multiple sites With most washes lacking an on-site maintenance person having quality products that require little or no maintenance is becoming more important

There are many new options avail-able on hardware packages for poly-carbonate doors One of the greatest advancements is in the counterbal-ance systems It used to be that all

doors had torsion springs to balance the door The problem with springs is that top-of-the- line galvanized steel springs are only good for 100000 cycles and then likely to break To ex-tend their lifespan itrsquos important to grease the springs however this usu-ally leads to grease dripping down on the door and affecting its appearance When the spring does break it usu-ally means replacing the entire shaft line because you are unable to get the drums and bearings off to access the damaged spring

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs Even-tually the strap may break but it is a low-cost replacement and does not require replacing the entire shaft line

Hardware for carwash doors has come a long way in recent times It is important to research all of your op-tions and know what you are buying Although standard galvanized steel hardware may be fine for your detail bay within a couple of years it will be completely rusted in a carwash For your carwash bay make sure you look at options such as plastic or stainless steel items including hinges shafts bearings and bearing plates as well as e-coat corrosion resistant drums

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs

YOU DO HAVE A CHOICE

INDUSTRY UPDATE

What are car wash owners saying about the Washworld RazorldquoWe bought the Razors mostly because they have the

latest technologyThe Virtual Attendant is a huge advantage because

you donrsquot have to baby-sit the machines Our

customers have thanked us for putting them in our

washrdquo

Greg ThompsonMass Avenue Car Wash

ldquoThe machine is awesome the people and service are

second to NOBODY The Razor is an excellent piece of

equipmentrdquo

Scott FordSoapy Sadies Car Wash

Why the rave reviews for Razor Itrsquos the

features that come standard with Razor

that make the difference

bullVirtual Attendantregndash eliminates need to be on site

to reset the wash

bull Smooth radial arch motion

bull FlexPassreg system ndash One pass top amp side application

of anything that can go through arch increases

thru-put

bull VS2regndash Vehicle Sizing System a clean treadle free

design

bull Triplepass technology for optimal front amp rear

cleaning

bull Belt drive technology eliminates need for tires amp

inner tubes

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficultMaybe but the good news is that we arenrsquot going to stop making one system only to re-introduce it laterYoursquoll always have a choice and thatrsquos a good thingGive Washtech a call and we can help you make the right choice

Exceptional service premium parts and world class carwash equipment

Contact us today 403 243-1312 wwwwashtechca

YOU DO HAVE A CHOICE

For more than 15 years Blendco has been demonstrating the convenience and cost effectiveness of powder to liquid formulations with the patented SuperSatreg

Custom Detergent System SuperSat detergents have proven formulations for cleaning power fragrance and color This system makes a full range of detergents continuously and automatically at your wash No other system can compare to SuperSat the powder system standard Try it today to see why it is the best

36 May | June 2012

rollers with stainless steel stems with plastic wheels and all stainless steel bolts nuts and hinge screws Another option not well known in the industry is plastic track Plastic track offers you the corrosion resistance of stainless steel at a greatly reduced rate Plas-tic hardware also offers the benefit of less ice buildup as plastic is not as great a conductor of cold as steel is

tECHNOlOgy IN OPERAtORSThe introduction of the direct drive operators is another major improvement The first openers used in the carwash market were electric jackshaft openers but the problem as we all know now is that these did not hold up in tough car wash conditions This led to the introduction of the pneumatic jackshaft opener This opener performs and lasts well in the carwash environment but is still susceptible to problems with cables coming off the drums The latest opener the direct drive pneumatic opener can withstand the elements of the car wash environment and is guaranteed not to allow the cables to come off the drums

Using a direct drive operator is also another key element in battling ice problems in cold weather areas If ice builds up in the track a direct drive operator (one that attaches directly to the door) is more powerful than a jackshaft style (one that turns the shaft to operate the door) and in most cas-es can push through the ice Further-more in extreme scenarios where ice buildup does not allow the door to

close all the way a direct drive opener will stop with the door and keep ten-sion on the cables where a jackshaft opener will continue to turn the shaft even though the door did not go the full travel which can result in the cables coming off the drums

The key to choosing a successful door package is paying attention to the details and choosing the correct

options based on your specific appli-cation Remember the enter door is the first thing the customer sees be-fore entering the wash and the exit door is the last thing they see before leaving the wash The doors signify the entire facility If the doors look good and run smooth the customer leaves with that impression of the en-tire wash experience

the enter door is the first thing the customer sees before entering the wash and the exit door is the last thing they see before leaving the wash

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 20: CCW Magazine: May / June 2012

by Sean Townsend

CONVENIENCE amp CARWASH CANADA 23

Itrsquos an all-too-familiar scenario in the convenience store and gas station retail industry a new employee comes on board goes through orientation and trainingmdashand is gone within months

When it comes to the bottom line high em-ployee turnover is a double-edged problem los-ing employees is expensive and so is replacing them With so much at stake many experts say the best way to prevent turnover is to hire the right people in the first place

Thatrsquos the goal at Pioneer Petroleums with the innovative online application system the com-pany is using to pre-qualify retail operators for its sites in Ontario and Manitoba

ldquoPioneer owns more than 700 sites from ba-sic gas stations to full-service operations with convenience stores and carwashesrdquo says John Skakie an HR consultant who has been working with Pioneer since 2006 ldquoThat allows for different levels of investment by a diverse group of retail

eMployee retention

Reliability and Relationshippre-eMployMent SCreening toolS help iMprove the bottoM line

operators who are independent contractorsrdquoSkakie says Pioneer sees an average of 200-

to-220 qualified candidates per 12-month rolling period competing for between 10-and-25 job opportunities over the same period

To apply applicants create a profile to enter their contact information and resume Then they answer a series of pre-qualification and screen-ing questions For those who are qualified the third stage is an in-person interview with Pioneer staff

The cornerstone of the pre-qualification step is the Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool avail-able through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job per-formance courtesy emotional maturity consci-entiousness trustworthiness job commitment and safety

Employee Reliability Inventory (ERIreg) an 81-question screening tool that takes about 15-to-20 minutes to complete The ERI tool available through Psychometrics Canada measures how well a candidate is likely to perform in seven critical areas freedom from disrupted job performance courtesy emotional maturity conscientiousness trustworthiness job commitment and safety

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

2012 State Conventions amp Trade ShowsCome Join Us

For more State Convention amp trade Show inFormation Go to the map at wwwwpmacom and select the state where you would like to attend or call (801) 263-9762

Convention Golf tournament and trade Show

MPMCSAMontana PetroleuM Marketers and ConvenienCe store assoCiation

Save the date June 5-7 2012

Billings Hotel amp Convention Center Billings MT

Montanabull Billings

Suncadia Lodge

Cle Elum WAJune 18-21 2012 Mark Your Calendar WOMA Convention

Washington

bullCle Elum

Idaho Petroleum Marketers amp C-Store Association

ConventionAugust 1-3 2012

Idaho

Coeur drsquoAlene bull

CCCMag12 MayJun hlf10406indd 1 4612 1221 PM

CONVENIENCE amp CARWASH CANADA 25

ldquoBy definition reliable and productive work behaviour requires a long-term commitment to the jobrdquo explains Dr Gerald Borofsky clinical psychologist and author of the ERI tool ldquoHowever additional work behaviour skills are also necessary for reliable and productive job performance In addition to assessing an applicantrsquos long-term job commit-ment the ERI assesses these work behaviour skillsrdquo

Borofsky says improving employee retention was one of his objectives in developing the tool ldquoFor a number of years we had been in the business of providing com-panies with pre-employment assessment services and consultation Customers identified a number of problems regarding the reliability and productivity of their workforce Among other things they indicated that retention was a major problem for them and that low employee reten-tion was a source of cost that directly affected their overall profits Their complaints included needing to spend too much time hiring and training new employees and not being able to spend enough time on revenue-generating activitiesrdquo

Borofsky adds that the ERI is backed by more than 15 research studies that have ldquoconsistently documented the relationship between ERI use and reduced turnover with an average reduction of 35 and an average return on investment of greater than 500rdquo

Skakiersquos results with Pioneer also suggest that the selec-tion process works ldquoThe ERI is perfect for this particular application and itrsquos what sets the process apartrdquo he says ldquoOur data from April 2011 show that wersquove had less than two per cent turnover of candidates who went through the processrdquo

Aside from helping to rule out unsuitable candidates the ERI provides options for follow up questions interview-ers can ask to make sure a promising candidate is a good fit with the organization ldquoIt helps employers make an in-formed decisionrdquo says Skakie ldquoand an informed decision is a better decisionrdquo

Skakie notes that there is a personal side to his role which occasionally includes calling applicants to ask about unclear information or coaching Pioneer staff on effective interview questions ldquoSometimes there can be issues with language or interpretation and sometimes you make a judgment call about a candidatersquos fitrdquo he says ldquoIt helps build the relation-ship between candidates and district managers because that relationship has already been nurturedrdquo

For Skakie that mix of people and process is at the heart of why the system works with Pioneerrsquos culture ldquoTheyrsquore re-ally trying to build relationships The system helps to deter-mine who will have those good relationshipsmdashwith custom-ers with management and with the brandrdquo

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

Experience more than just a clean carCall Pumps amp Pressure Invest in experience Our car wash division has over 70 years of combined experience in manufacturing service sales and ownership bringing our customers the best value for their investment

18884309359Red Deer Edmonton Calgary Brandon Grande Prairie Leduc

wwwpumpsandpressurecom

Alberta distributor for Turtle Wax products amp the Alberta and Manitoba Distributor for Rykorsquos car wash equipment and replacements parts

18884309359Red Deer middot Edmonton middot Calgary middot Leduc Grand Prairie Brandon

wwwpumpsandpressurecom

by Russ Bell

CONVENIENCE amp CARWASH CANADA 27

Managed Services Allow You to Manage Your Profitability

If you feel as if downtime is impacting your car wash revenues and you have a daily goal of maximizing your equipment uptime then perhaps effective managed services of your facility and equipment is an option worth considering

Factory-trained field technicians can address any issue occurring at any car wash even if it is a competitive piece of equipment With equipment servicing itrsquos important for a customer to be aware of the complete list of ser-vices and options from the service provider whether itrsquos in-the-bay equipment servicing with high-quality envi-ronmentally safe low cost-per-wash chemicals or cus-tomer marketing programs designed to improve wash count totals and the value of each wash

Within the bay itself a service provider can be a cus-tomerrsquos source for related car wash equipment ndash vacu-ums doors heaters air compressors lights and bay cleaning services Some companies offer ongoing ser-vice options including consultation on turnkey reloads These added benefits include help with electrical and plumbing bay modifications wall systems fiberglass or painting signs andor promotional packages doors and door controls in-floor and radiant heat In addition it is possible to look to the service provider for staff training vending and ancillary equipment installation and equip-

regulAr CAr wASh equipMent MAintenAnCe deliverS better SySteM uptiMe And helpS your bottoM line

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

CONVENIENCE amp CARWASH CANADA 29

ment removal and disposalWhen starting to address the ser-

vice requirements service technicians might rely on a detailed computerized service history This information usu-ally helps the technician address the likely problems in advance and fa-cilitate a faster on-site fix especially when a customer needs it most

there are other reasons to rely on regular service The first is the simple fact that better maintenance of your car wash equipment will deliver better system uptime and a lower potential for vehicle damage At Ryko we believe in flexible planning Whatever level of service is going to reduce your downtime and increase your uptime then thatrsquos the service agreement we want you to have On average most operations choose one of the following optionsbull A true fixed cost flat fee that en-

ables you (the customer) to budget hisher expenses on an annual basis

bull A true fixed Price Per Wash (PPW) chemical and service plan where the company shares the risk based on wash count variation

bull A time and materials plan where technicians can be called on an as- needed basis and customers are billed for actual service time and materials used

Regular monthly preventive inspection or preventative maintenance service agreements can be the most effective methods for maintaining a successful operation The standard scope of service agreements includesbull Scheduled equipment inspectionsbull Comprehensive equipment lubri-

cation programsbull Chemical level checksbull Verification of PCI compliance

supportbull Operational reviews of payment

processing systemsbull A general equipment performance

assessment

bull Product adjustments to allow for maximum wash qualityvolume

bull Completion of a multi-point per-formance checklist

bull Repairreplacement recommen-dation

Beyond the actual equipment servicing customers can also look to their service provider as a partner in the maintenance and support of accounting programs for car washes and revenue sharing opportunities

Throughout Canada there are well-staffed outlets with teams of trained service professionals consult with your equipment manufacturer for the service provider in your area

For more information on how Ryko can help the profitability of your operation through managed services please call 800284-7956 or visit Ryko at wwwrykocom

32 May | June 2012

by Josh Hart

In Through the Out Door

why ChooSing the CorreCt CArwASh door pACkAge And knowing the trendS iS iMportAnt for your buSineSS

Carwash doors are often looked

at as an aftermarket purchase

Owners spend hundreds

of thousands of dollars on

acquiring land constructing

buildings and buying the right

wash equipment but neglect

the importance of the carwash

door The reality is that if your

door is not functioning properly

your customer does not have

access to your business

34 May | June 2012

There are many factors to con-sider when deciding on the best type of carwash door for your busi-ness You should be specific on your expectations and discuss these with your distributor to ensure the proper door package for your application Although many different styles of doors have been used in car washes the most popular are polycarbonate and aluminum doors

NEW tECHNOlOgy IN DOORSMost of the newest carwash door technology hinges around corrosion-resistant products Polycarbonate doors have replaced the majority of the old steel doors during the last 10 years

Customers are looking for qual-ity product support and warranty Most of the washes today are corpo-rations or individuals with multiple sites With most washes lacking an on-site maintenance person having quality products that require little or no maintenance is becoming more important

There are many new options avail-able on hardware packages for poly-carbonate doors One of the greatest advancements is in the counterbal-ance systems It used to be that all

doors had torsion springs to balance the door The problem with springs is that top-of-the- line galvanized steel springs are only good for 100000 cycles and then likely to break To ex-tend their lifespan itrsquos important to grease the springs however this usu-ally leads to grease dripping down on the door and affecting its appearance When the spring does break it usu-ally means replacing the entire shaft line because you are unable to get the drums and bearings off to access the damaged spring

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs Even-tually the strap may break but it is a low-cost replacement and does not require replacing the entire shaft line

Hardware for carwash doors has come a long way in recent times It is important to research all of your op-tions and know what you are buying Although standard galvanized steel hardware may be fine for your detail bay within a couple of years it will be completely rusted in a carwash For your carwash bay make sure you look at options such as plastic or stainless steel items including hinges shafts bearings and bearing plates as well as e-coat corrosion resistant drums

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs

YOU DO HAVE A CHOICE

INDUSTRY UPDATE

What are car wash owners saying about the Washworld RazorldquoWe bought the Razors mostly because they have the

latest technologyThe Virtual Attendant is a huge advantage because

you donrsquot have to baby-sit the machines Our

customers have thanked us for putting them in our

washrdquo

Greg ThompsonMass Avenue Car Wash

ldquoThe machine is awesome the people and service are

second to NOBODY The Razor is an excellent piece of

equipmentrdquo

Scott FordSoapy Sadies Car Wash

Why the rave reviews for Razor Itrsquos the

features that come standard with Razor

that make the difference

bullVirtual Attendantregndash eliminates need to be on site

to reset the wash

bull Smooth radial arch motion

bull FlexPassreg system ndash One pass top amp side application

of anything that can go through arch increases

thru-put

bull VS2regndash Vehicle Sizing System a clean treadle free

design

bull Triplepass technology for optimal front amp rear

cleaning

bull Belt drive technology eliminates need for tires amp

inner tubes

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficultMaybe but the good news is that we arenrsquot going to stop making one system only to re-introduce it laterYoursquoll always have a choice and thatrsquos a good thingGive Washtech a call and we can help you make the right choice

Exceptional service premium parts and world class carwash equipment

Contact us today 403 243-1312 wwwwashtechca

YOU DO HAVE A CHOICE

For more than 15 years Blendco has been demonstrating the convenience and cost effectiveness of powder to liquid formulations with the patented SuperSatreg

Custom Detergent System SuperSat detergents have proven formulations for cleaning power fragrance and color This system makes a full range of detergents continuously and automatically at your wash No other system can compare to SuperSat the powder system standard Try it today to see why it is the best

36 May | June 2012

rollers with stainless steel stems with plastic wheels and all stainless steel bolts nuts and hinge screws Another option not well known in the industry is plastic track Plastic track offers you the corrosion resistance of stainless steel at a greatly reduced rate Plas-tic hardware also offers the benefit of less ice buildup as plastic is not as great a conductor of cold as steel is

tECHNOlOgy IN OPERAtORSThe introduction of the direct drive operators is another major improvement The first openers used in the carwash market were electric jackshaft openers but the problem as we all know now is that these did not hold up in tough car wash conditions This led to the introduction of the pneumatic jackshaft opener This opener performs and lasts well in the carwash environment but is still susceptible to problems with cables coming off the drums The latest opener the direct drive pneumatic opener can withstand the elements of the car wash environment and is guaranteed not to allow the cables to come off the drums

Using a direct drive operator is also another key element in battling ice problems in cold weather areas If ice builds up in the track a direct drive operator (one that attaches directly to the door) is more powerful than a jackshaft style (one that turns the shaft to operate the door) and in most cas-es can push through the ice Further-more in extreme scenarios where ice buildup does not allow the door to

close all the way a direct drive opener will stop with the door and keep ten-sion on the cables where a jackshaft opener will continue to turn the shaft even though the door did not go the full travel which can result in the cables coming off the drums

The key to choosing a successful door package is paying attention to the details and choosing the correct

options based on your specific appli-cation Remember the enter door is the first thing the customer sees be-fore entering the wash and the exit door is the last thing they see before leaving the wash The doors signify the entire facility If the doors look good and run smooth the customer leaves with that impression of the en-tire wash experience

the enter door is the first thing the customer sees before entering the wash and the exit door is the last thing they see before leaving the wash

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 21: CCW Magazine: May / June 2012

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

2012 State Conventions amp Trade ShowsCome Join Us

For more State Convention amp trade Show inFormation Go to the map at wwwwpmacom and select the state where you would like to attend or call (801) 263-9762

Convention Golf tournament and trade Show

MPMCSAMontana PetroleuM Marketers and ConvenienCe store assoCiation

Save the date June 5-7 2012

Billings Hotel amp Convention Center Billings MT

Montanabull Billings

Suncadia Lodge

Cle Elum WAJune 18-21 2012 Mark Your Calendar WOMA Convention

Washington

bullCle Elum

Idaho Petroleum Marketers amp C-Store Association

ConventionAugust 1-3 2012

Idaho

Coeur drsquoAlene bull

CCCMag12 MayJun hlf10406indd 1 4612 1221 PM

CONVENIENCE amp CARWASH CANADA 25

ldquoBy definition reliable and productive work behaviour requires a long-term commitment to the jobrdquo explains Dr Gerald Borofsky clinical psychologist and author of the ERI tool ldquoHowever additional work behaviour skills are also necessary for reliable and productive job performance In addition to assessing an applicantrsquos long-term job commit-ment the ERI assesses these work behaviour skillsrdquo

Borofsky says improving employee retention was one of his objectives in developing the tool ldquoFor a number of years we had been in the business of providing com-panies with pre-employment assessment services and consultation Customers identified a number of problems regarding the reliability and productivity of their workforce Among other things they indicated that retention was a major problem for them and that low employee reten-tion was a source of cost that directly affected their overall profits Their complaints included needing to spend too much time hiring and training new employees and not being able to spend enough time on revenue-generating activitiesrdquo

Borofsky adds that the ERI is backed by more than 15 research studies that have ldquoconsistently documented the relationship between ERI use and reduced turnover with an average reduction of 35 and an average return on investment of greater than 500rdquo

Skakiersquos results with Pioneer also suggest that the selec-tion process works ldquoThe ERI is perfect for this particular application and itrsquos what sets the process apartrdquo he says ldquoOur data from April 2011 show that wersquove had less than two per cent turnover of candidates who went through the processrdquo

Aside from helping to rule out unsuitable candidates the ERI provides options for follow up questions interview-ers can ask to make sure a promising candidate is a good fit with the organization ldquoIt helps employers make an in-formed decisionrdquo says Skakie ldquoand an informed decision is a better decisionrdquo

Skakie notes that there is a personal side to his role which occasionally includes calling applicants to ask about unclear information or coaching Pioneer staff on effective interview questions ldquoSometimes there can be issues with language or interpretation and sometimes you make a judgment call about a candidatersquos fitrdquo he says ldquoIt helps build the relation-ship between candidates and district managers because that relationship has already been nurturedrdquo

For Skakie that mix of people and process is at the heart of why the system works with Pioneerrsquos culture ldquoTheyrsquore re-ally trying to build relationships The system helps to deter-mine who will have those good relationshipsmdashwith custom-ers with management and with the brandrdquo

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

Experience more than just a clean carCall Pumps amp Pressure Invest in experience Our car wash division has over 70 years of combined experience in manufacturing service sales and ownership bringing our customers the best value for their investment

18884309359Red Deer Edmonton Calgary Brandon Grande Prairie Leduc

wwwpumpsandpressurecom

Alberta distributor for Turtle Wax products amp the Alberta and Manitoba Distributor for Rykorsquos car wash equipment and replacements parts

18884309359Red Deer middot Edmonton middot Calgary middot Leduc Grand Prairie Brandon

wwwpumpsandpressurecom

by Russ Bell

CONVENIENCE amp CARWASH CANADA 27

Managed Services Allow You to Manage Your Profitability

If you feel as if downtime is impacting your car wash revenues and you have a daily goal of maximizing your equipment uptime then perhaps effective managed services of your facility and equipment is an option worth considering

Factory-trained field technicians can address any issue occurring at any car wash even if it is a competitive piece of equipment With equipment servicing itrsquos important for a customer to be aware of the complete list of ser-vices and options from the service provider whether itrsquos in-the-bay equipment servicing with high-quality envi-ronmentally safe low cost-per-wash chemicals or cus-tomer marketing programs designed to improve wash count totals and the value of each wash

Within the bay itself a service provider can be a cus-tomerrsquos source for related car wash equipment ndash vacu-ums doors heaters air compressors lights and bay cleaning services Some companies offer ongoing ser-vice options including consultation on turnkey reloads These added benefits include help with electrical and plumbing bay modifications wall systems fiberglass or painting signs andor promotional packages doors and door controls in-floor and radiant heat In addition it is possible to look to the service provider for staff training vending and ancillary equipment installation and equip-

regulAr CAr wASh equipMent MAintenAnCe deliverS better SySteM uptiMe And helpS your bottoM line

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

CONVENIENCE amp CARWASH CANADA 29

ment removal and disposalWhen starting to address the ser-

vice requirements service technicians might rely on a detailed computerized service history This information usu-ally helps the technician address the likely problems in advance and fa-cilitate a faster on-site fix especially when a customer needs it most

there are other reasons to rely on regular service The first is the simple fact that better maintenance of your car wash equipment will deliver better system uptime and a lower potential for vehicle damage At Ryko we believe in flexible planning Whatever level of service is going to reduce your downtime and increase your uptime then thatrsquos the service agreement we want you to have On average most operations choose one of the following optionsbull A true fixed cost flat fee that en-

ables you (the customer) to budget hisher expenses on an annual basis

bull A true fixed Price Per Wash (PPW) chemical and service plan where the company shares the risk based on wash count variation

bull A time and materials plan where technicians can be called on an as- needed basis and customers are billed for actual service time and materials used

Regular monthly preventive inspection or preventative maintenance service agreements can be the most effective methods for maintaining a successful operation The standard scope of service agreements includesbull Scheduled equipment inspectionsbull Comprehensive equipment lubri-

cation programsbull Chemical level checksbull Verification of PCI compliance

supportbull Operational reviews of payment

processing systemsbull A general equipment performance

assessment

bull Product adjustments to allow for maximum wash qualityvolume

bull Completion of a multi-point per-formance checklist

bull Repairreplacement recommen-dation

Beyond the actual equipment servicing customers can also look to their service provider as a partner in the maintenance and support of accounting programs for car washes and revenue sharing opportunities

Throughout Canada there are well-staffed outlets with teams of trained service professionals consult with your equipment manufacturer for the service provider in your area

For more information on how Ryko can help the profitability of your operation through managed services please call 800284-7956 or visit Ryko at wwwrykocom

32 May | June 2012

by Josh Hart

In Through the Out Door

why ChooSing the CorreCt CArwASh door pACkAge And knowing the trendS iS iMportAnt for your buSineSS

Carwash doors are often looked

at as an aftermarket purchase

Owners spend hundreds

of thousands of dollars on

acquiring land constructing

buildings and buying the right

wash equipment but neglect

the importance of the carwash

door The reality is that if your

door is not functioning properly

your customer does not have

access to your business

34 May | June 2012

There are many factors to con-sider when deciding on the best type of carwash door for your busi-ness You should be specific on your expectations and discuss these with your distributor to ensure the proper door package for your application Although many different styles of doors have been used in car washes the most popular are polycarbonate and aluminum doors

NEW tECHNOlOgy IN DOORSMost of the newest carwash door technology hinges around corrosion-resistant products Polycarbonate doors have replaced the majority of the old steel doors during the last 10 years

Customers are looking for qual-ity product support and warranty Most of the washes today are corpo-rations or individuals with multiple sites With most washes lacking an on-site maintenance person having quality products that require little or no maintenance is becoming more important

There are many new options avail-able on hardware packages for poly-carbonate doors One of the greatest advancements is in the counterbal-ance systems It used to be that all

doors had torsion springs to balance the door The problem with springs is that top-of-the- line galvanized steel springs are only good for 100000 cycles and then likely to break To ex-tend their lifespan itrsquos important to grease the springs however this usu-ally leads to grease dripping down on the door and affecting its appearance When the spring does break it usu-ally means replacing the entire shaft line because you are unable to get the drums and bearings off to access the damaged spring

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs Even-tually the strap may break but it is a low-cost replacement and does not require replacing the entire shaft line

Hardware for carwash doors has come a long way in recent times It is important to research all of your op-tions and know what you are buying Although standard galvanized steel hardware may be fine for your detail bay within a couple of years it will be completely rusted in a carwash For your carwash bay make sure you look at options such as plastic or stainless steel items including hinges shafts bearings and bearing plates as well as e-coat corrosion resistant drums

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs

YOU DO HAVE A CHOICE

INDUSTRY UPDATE

What are car wash owners saying about the Washworld RazorldquoWe bought the Razors mostly because they have the

latest technologyThe Virtual Attendant is a huge advantage because

you donrsquot have to baby-sit the machines Our

customers have thanked us for putting them in our

washrdquo

Greg ThompsonMass Avenue Car Wash

ldquoThe machine is awesome the people and service are

second to NOBODY The Razor is an excellent piece of

equipmentrdquo

Scott FordSoapy Sadies Car Wash

Why the rave reviews for Razor Itrsquos the

features that come standard with Razor

that make the difference

bullVirtual Attendantregndash eliminates need to be on site

to reset the wash

bull Smooth radial arch motion

bull FlexPassreg system ndash One pass top amp side application

of anything that can go through arch increases

thru-put

bull VS2regndash Vehicle Sizing System a clean treadle free

design

bull Triplepass technology for optimal front amp rear

cleaning

bull Belt drive technology eliminates need for tires amp

inner tubes

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficultMaybe but the good news is that we arenrsquot going to stop making one system only to re-introduce it laterYoursquoll always have a choice and thatrsquos a good thingGive Washtech a call and we can help you make the right choice

Exceptional service premium parts and world class carwash equipment

Contact us today 403 243-1312 wwwwashtechca

YOU DO HAVE A CHOICE

For more than 15 years Blendco has been demonstrating the convenience and cost effectiveness of powder to liquid formulations with the patented SuperSatreg

Custom Detergent System SuperSat detergents have proven formulations for cleaning power fragrance and color This system makes a full range of detergents continuously and automatically at your wash No other system can compare to SuperSat the powder system standard Try it today to see why it is the best

36 May | June 2012

rollers with stainless steel stems with plastic wheels and all stainless steel bolts nuts and hinge screws Another option not well known in the industry is plastic track Plastic track offers you the corrosion resistance of stainless steel at a greatly reduced rate Plas-tic hardware also offers the benefit of less ice buildup as plastic is not as great a conductor of cold as steel is

tECHNOlOgy IN OPERAtORSThe introduction of the direct drive operators is another major improvement The first openers used in the carwash market were electric jackshaft openers but the problem as we all know now is that these did not hold up in tough car wash conditions This led to the introduction of the pneumatic jackshaft opener This opener performs and lasts well in the carwash environment but is still susceptible to problems with cables coming off the drums The latest opener the direct drive pneumatic opener can withstand the elements of the car wash environment and is guaranteed not to allow the cables to come off the drums

Using a direct drive operator is also another key element in battling ice problems in cold weather areas If ice builds up in the track a direct drive operator (one that attaches directly to the door) is more powerful than a jackshaft style (one that turns the shaft to operate the door) and in most cas-es can push through the ice Further-more in extreme scenarios where ice buildup does not allow the door to

close all the way a direct drive opener will stop with the door and keep ten-sion on the cables where a jackshaft opener will continue to turn the shaft even though the door did not go the full travel which can result in the cables coming off the drums

The key to choosing a successful door package is paying attention to the details and choosing the correct

options based on your specific appli-cation Remember the enter door is the first thing the customer sees be-fore entering the wash and the exit door is the last thing they see before leaving the wash The doors signify the entire facility If the doors look good and run smooth the customer leaves with that impression of the en-tire wash experience

the enter door is the first thing the customer sees before entering the wash and the exit door is the last thing they see before leaving the wash

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 22: CCW Magazine: May / June 2012

with the new beer

designs from Canadarsquos 1 selling brand of lighters

copy 2012 BIC Inc Toronto ON M3N 1W2reg Molson Canada 2005 used under License by BIC Increg Coors Brewing Company used under license by BIC Inc

Maxi Coors Lightreg

4 Tier Display UPC0 00 70330 63753 5

Maxi Molson Canadianreg

4 Tier Display UPC0 00 70330 63738 2

Say Cheers ToSay Cheers To

GREAT

with the

GGREAT PROFITS

Order from your local wholesaler today

Source Nielsen Market Track FDM+GM+WC+CampG Last 52 weeks period ending Jan 14 2012

BIC1202013_ConvCarwashCan_E_R0indd 1 160312 355 PM

2012 State Conventions amp Trade ShowsCome Join Us

For more State Convention amp trade Show inFormation Go to the map at wwwwpmacom and select the state where you would like to attend or call (801) 263-9762

Convention Golf tournament and trade Show

MPMCSAMontana PetroleuM Marketers and ConvenienCe store assoCiation

Save the date June 5-7 2012

Billings Hotel amp Convention Center Billings MT

Montanabull Billings

Suncadia Lodge

Cle Elum WAJune 18-21 2012 Mark Your Calendar WOMA Convention

Washington

bullCle Elum

Idaho Petroleum Marketers amp C-Store Association

ConventionAugust 1-3 2012

Idaho

Coeur drsquoAlene bull

CCCMag12 MayJun hlf10406indd 1 4612 1221 PM

CONVENIENCE amp CARWASH CANADA 25

ldquoBy definition reliable and productive work behaviour requires a long-term commitment to the jobrdquo explains Dr Gerald Borofsky clinical psychologist and author of the ERI tool ldquoHowever additional work behaviour skills are also necessary for reliable and productive job performance In addition to assessing an applicantrsquos long-term job commit-ment the ERI assesses these work behaviour skillsrdquo

Borofsky says improving employee retention was one of his objectives in developing the tool ldquoFor a number of years we had been in the business of providing com-panies with pre-employment assessment services and consultation Customers identified a number of problems regarding the reliability and productivity of their workforce Among other things they indicated that retention was a major problem for them and that low employee reten-tion was a source of cost that directly affected their overall profits Their complaints included needing to spend too much time hiring and training new employees and not being able to spend enough time on revenue-generating activitiesrdquo

Borofsky adds that the ERI is backed by more than 15 research studies that have ldquoconsistently documented the relationship between ERI use and reduced turnover with an average reduction of 35 and an average return on investment of greater than 500rdquo

Skakiersquos results with Pioneer also suggest that the selec-tion process works ldquoThe ERI is perfect for this particular application and itrsquos what sets the process apartrdquo he says ldquoOur data from April 2011 show that wersquove had less than two per cent turnover of candidates who went through the processrdquo

Aside from helping to rule out unsuitable candidates the ERI provides options for follow up questions interview-ers can ask to make sure a promising candidate is a good fit with the organization ldquoIt helps employers make an in-formed decisionrdquo says Skakie ldquoand an informed decision is a better decisionrdquo

Skakie notes that there is a personal side to his role which occasionally includes calling applicants to ask about unclear information or coaching Pioneer staff on effective interview questions ldquoSometimes there can be issues with language or interpretation and sometimes you make a judgment call about a candidatersquos fitrdquo he says ldquoIt helps build the relation-ship between candidates and district managers because that relationship has already been nurturedrdquo

For Skakie that mix of people and process is at the heart of why the system works with Pioneerrsquos culture ldquoTheyrsquore re-ally trying to build relationships The system helps to deter-mine who will have those good relationshipsmdashwith custom-ers with management and with the brandrdquo

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

Experience more than just a clean carCall Pumps amp Pressure Invest in experience Our car wash division has over 70 years of combined experience in manufacturing service sales and ownership bringing our customers the best value for their investment

18884309359Red Deer Edmonton Calgary Brandon Grande Prairie Leduc

wwwpumpsandpressurecom

Alberta distributor for Turtle Wax products amp the Alberta and Manitoba Distributor for Rykorsquos car wash equipment and replacements parts

18884309359Red Deer middot Edmonton middot Calgary middot Leduc Grand Prairie Brandon

wwwpumpsandpressurecom

by Russ Bell

CONVENIENCE amp CARWASH CANADA 27

Managed Services Allow You to Manage Your Profitability

If you feel as if downtime is impacting your car wash revenues and you have a daily goal of maximizing your equipment uptime then perhaps effective managed services of your facility and equipment is an option worth considering

Factory-trained field technicians can address any issue occurring at any car wash even if it is a competitive piece of equipment With equipment servicing itrsquos important for a customer to be aware of the complete list of ser-vices and options from the service provider whether itrsquos in-the-bay equipment servicing with high-quality envi-ronmentally safe low cost-per-wash chemicals or cus-tomer marketing programs designed to improve wash count totals and the value of each wash

Within the bay itself a service provider can be a cus-tomerrsquos source for related car wash equipment ndash vacu-ums doors heaters air compressors lights and bay cleaning services Some companies offer ongoing ser-vice options including consultation on turnkey reloads These added benefits include help with electrical and plumbing bay modifications wall systems fiberglass or painting signs andor promotional packages doors and door controls in-floor and radiant heat In addition it is possible to look to the service provider for staff training vending and ancillary equipment installation and equip-

regulAr CAr wASh equipMent MAintenAnCe deliverS better SySteM uptiMe And helpS your bottoM line

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

CONVENIENCE amp CARWASH CANADA 29

ment removal and disposalWhen starting to address the ser-

vice requirements service technicians might rely on a detailed computerized service history This information usu-ally helps the technician address the likely problems in advance and fa-cilitate a faster on-site fix especially when a customer needs it most

there are other reasons to rely on regular service The first is the simple fact that better maintenance of your car wash equipment will deliver better system uptime and a lower potential for vehicle damage At Ryko we believe in flexible planning Whatever level of service is going to reduce your downtime and increase your uptime then thatrsquos the service agreement we want you to have On average most operations choose one of the following optionsbull A true fixed cost flat fee that en-

ables you (the customer) to budget hisher expenses on an annual basis

bull A true fixed Price Per Wash (PPW) chemical and service plan where the company shares the risk based on wash count variation

bull A time and materials plan where technicians can be called on an as- needed basis and customers are billed for actual service time and materials used

Regular monthly preventive inspection or preventative maintenance service agreements can be the most effective methods for maintaining a successful operation The standard scope of service agreements includesbull Scheduled equipment inspectionsbull Comprehensive equipment lubri-

cation programsbull Chemical level checksbull Verification of PCI compliance

supportbull Operational reviews of payment

processing systemsbull A general equipment performance

assessment

bull Product adjustments to allow for maximum wash qualityvolume

bull Completion of a multi-point per-formance checklist

bull Repairreplacement recommen-dation

Beyond the actual equipment servicing customers can also look to their service provider as a partner in the maintenance and support of accounting programs for car washes and revenue sharing opportunities

Throughout Canada there are well-staffed outlets with teams of trained service professionals consult with your equipment manufacturer for the service provider in your area

For more information on how Ryko can help the profitability of your operation through managed services please call 800284-7956 or visit Ryko at wwwrykocom

32 May | June 2012

by Josh Hart

In Through the Out Door

why ChooSing the CorreCt CArwASh door pACkAge And knowing the trendS iS iMportAnt for your buSineSS

Carwash doors are often looked

at as an aftermarket purchase

Owners spend hundreds

of thousands of dollars on

acquiring land constructing

buildings and buying the right

wash equipment but neglect

the importance of the carwash

door The reality is that if your

door is not functioning properly

your customer does not have

access to your business

34 May | June 2012

There are many factors to con-sider when deciding on the best type of carwash door for your busi-ness You should be specific on your expectations and discuss these with your distributor to ensure the proper door package for your application Although many different styles of doors have been used in car washes the most popular are polycarbonate and aluminum doors

NEW tECHNOlOgy IN DOORSMost of the newest carwash door technology hinges around corrosion-resistant products Polycarbonate doors have replaced the majority of the old steel doors during the last 10 years

Customers are looking for qual-ity product support and warranty Most of the washes today are corpo-rations or individuals with multiple sites With most washes lacking an on-site maintenance person having quality products that require little or no maintenance is becoming more important

There are many new options avail-able on hardware packages for poly-carbonate doors One of the greatest advancements is in the counterbal-ance systems It used to be that all

doors had torsion springs to balance the door The problem with springs is that top-of-the- line galvanized steel springs are only good for 100000 cycles and then likely to break To ex-tend their lifespan itrsquos important to grease the springs however this usu-ally leads to grease dripping down on the door and affecting its appearance When the spring does break it usu-ally means replacing the entire shaft line because you are unable to get the drums and bearings off to access the damaged spring

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs Even-tually the strap may break but it is a low-cost replacement and does not require replacing the entire shaft line

Hardware for carwash doors has come a long way in recent times It is important to research all of your op-tions and know what you are buying Although standard galvanized steel hardware may be fine for your detail bay within a couple of years it will be completely rusted in a carwash For your carwash bay make sure you look at options such as plastic or stainless steel items including hinges shafts bearings and bearing plates as well as e-coat corrosion resistant drums

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs

YOU DO HAVE A CHOICE

INDUSTRY UPDATE

What are car wash owners saying about the Washworld RazorldquoWe bought the Razors mostly because they have the

latest technologyThe Virtual Attendant is a huge advantage because

you donrsquot have to baby-sit the machines Our

customers have thanked us for putting them in our

washrdquo

Greg ThompsonMass Avenue Car Wash

ldquoThe machine is awesome the people and service are

second to NOBODY The Razor is an excellent piece of

equipmentrdquo

Scott FordSoapy Sadies Car Wash

Why the rave reviews for Razor Itrsquos the

features that come standard with Razor

that make the difference

bullVirtual Attendantregndash eliminates need to be on site

to reset the wash

bull Smooth radial arch motion

bull FlexPassreg system ndash One pass top amp side application

of anything that can go through arch increases

thru-put

bull VS2regndash Vehicle Sizing System a clean treadle free

design

bull Triplepass technology for optimal front amp rear

cleaning

bull Belt drive technology eliminates need for tires amp

inner tubes

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficultMaybe but the good news is that we arenrsquot going to stop making one system only to re-introduce it laterYoursquoll always have a choice and thatrsquos a good thingGive Washtech a call and we can help you make the right choice

Exceptional service premium parts and world class carwash equipment

Contact us today 403 243-1312 wwwwashtechca

YOU DO HAVE A CHOICE

For more than 15 years Blendco has been demonstrating the convenience and cost effectiveness of powder to liquid formulations with the patented SuperSatreg

Custom Detergent System SuperSat detergents have proven formulations for cleaning power fragrance and color This system makes a full range of detergents continuously and automatically at your wash No other system can compare to SuperSat the powder system standard Try it today to see why it is the best

36 May | June 2012

rollers with stainless steel stems with plastic wheels and all stainless steel bolts nuts and hinge screws Another option not well known in the industry is plastic track Plastic track offers you the corrosion resistance of stainless steel at a greatly reduced rate Plas-tic hardware also offers the benefit of less ice buildup as plastic is not as great a conductor of cold as steel is

tECHNOlOgy IN OPERAtORSThe introduction of the direct drive operators is another major improvement The first openers used in the carwash market were electric jackshaft openers but the problem as we all know now is that these did not hold up in tough car wash conditions This led to the introduction of the pneumatic jackshaft opener This opener performs and lasts well in the carwash environment but is still susceptible to problems with cables coming off the drums The latest opener the direct drive pneumatic opener can withstand the elements of the car wash environment and is guaranteed not to allow the cables to come off the drums

Using a direct drive operator is also another key element in battling ice problems in cold weather areas If ice builds up in the track a direct drive operator (one that attaches directly to the door) is more powerful than a jackshaft style (one that turns the shaft to operate the door) and in most cas-es can push through the ice Further-more in extreme scenarios where ice buildup does not allow the door to

close all the way a direct drive opener will stop with the door and keep ten-sion on the cables where a jackshaft opener will continue to turn the shaft even though the door did not go the full travel which can result in the cables coming off the drums

The key to choosing a successful door package is paying attention to the details and choosing the correct

options based on your specific appli-cation Remember the enter door is the first thing the customer sees be-fore entering the wash and the exit door is the last thing they see before leaving the wash The doors signify the entire facility If the doors look good and run smooth the customer leaves with that impression of the en-tire wash experience

the enter door is the first thing the customer sees before entering the wash and the exit door is the last thing they see before leaving the wash

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 23: CCW Magazine: May / June 2012

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

Experience more than just a clean carCall Pumps amp Pressure Invest in experience Our car wash division has over 70 years of combined experience in manufacturing service sales and ownership bringing our customers the best value for their investment

18884309359Red Deer Edmonton Calgary Brandon Grande Prairie Leduc

wwwpumpsandpressurecom

Alberta distributor for Turtle Wax products amp the Alberta and Manitoba Distributor for Rykorsquos car wash equipment and replacements parts

18884309359Red Deer middot Edmonton middot Calgary middot Leduc Grand Prairie Brandon

wwwpumpsandpressurecom

by Russ Bell

CONVENIENCE amp CARWASH CANADA 27

Managed Services Allow You to Manage Your Profitability

If you feel as if downtime is impacting your car wash revenues and you have a daily goal of maximizing your equipment uptime then perhaps effective managed services of your facility and equipment is an option worth considering

Factory-trained field technicians can address any issue occurring at any car wash even if it is a competitive piece of equipment With equipment servicing itrsquos important for a customer to be aware of the complete list of ser-vices and options from the service provider whether itrsquos in-the-bay equipment servicing with high-quality envi-ronmentally safe low cost-per-wash chemicals or cus-tomer marketing programs designed to improve wash count totals and the value of each wash

Within the bay itself a service provider can be a cus-tomerrsquos source for related car wash equipment ndash vacu-ums doors heaters air compressors lights and bay cleaning services Some companies offer ongoing ser-vice options including consultation on turnkey reloads These added benefits include help with electrical and plumbing bay modifications wall systems fiberglass or painting signs andor promotional packages doors and door controls in-floor and radiant heat In addition it is possible to look to the service provider for staff training vending and ancillary equipment installation and equip-

regulAr CAr wASh equipMent MAintenAnCe deliverS better SySteM uptiMe And helpS your bottoM line

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

CONVENIENCE amp CARWASH CANADA 29

ment removal and disposalWhen starting to address the ser-

vice requirements service technicians might rely on a detailed computerized service history This information usu-ally helps the technician address the likely problems in advance and fa-cilitate a faster on-site fix especially when a customer needs it most

there are other reasons to rely on regular service The first is the simple fact that better maintenance of your car wash equipment will deliver better system uptime and a lower potential for vehicle damage At Ryko we believe in flexible planning Whatever level of service is going to reduce your downtime and increase your uptime then thatrsquos the service agreement we want you to have On average most operations choose one of the following optionsbull A true fixed cost flat fee that en-

ables you (the customer) to budget hisher expenses on an annual basis

bull A true fixed Price Per Wash (PPW) chemical and service plan where the company shares the risk based on wash count variation

bull A time and materials plan where technicians can be called on an as- needed basis and customers are billed for actual service time and materials used

Regular monthly preventive inspection or preventative maintenance service agreements can be the most effective methods for maintaining a successful operation The standard scope of service agreements includesbull Scheduled equipment inspectionsbull Comprehensive equipment lubri-

cation programsbull Chemical level checksbull Verification of PCI compliance

supportbull Operational reviews of payment

processing systemsbull A general equipment performance

assessment

bull Product adjustments to allow for maximum wash qualityvolume

bull Completion of a multi-point per-formance checklist

bull Repairreplacement recommen-dation

Beyond the actual equipment servicing customers can also look to their service provider as a partner in the maintenance and support of accounting programs for car washes and revenue sharing opportunities

Throughout Canada there are well-staffed outlets with teams of trained service professionals consult with your equipment manufacturer for the service provider in your area

For more information on how Ryko can help the profitability of your operation through managed services please call 800284-7956 or visit Ryko at wwwrykocom

32 May | June 2012

by Josh Hart

In Through the Out Door

why ChooSing the CorreCt CArwASh door pACkAge And knowing the trendS iS iMportAnt for your buSineSS

Carwash doors are often looked

at as an aftermarket purchase

Owners spend hundreds

of thousands of dollars on

acquiring land constructing

buildings and buying the right

wash equipment but neglect

the importance of the carwash

door The reality is that if your

door is not functioning properly

your customer does not have

access to your business

34 May | June 2012

There are many factors to con-sider when deciding on the best type of carwash door for your busi-ness You should be specific on your expectations and discuss these with your distributor to ensure the proper door package for your application Although many different styles of doors have been used in car washes the most popular are polycarbonate and aluminum doors

NEW tECHNOlOgy IN DOORSMost of the newest carwash door technology hinges around corrosion-resistant products Polycarbonate doors have replaced the majority of the old steel doors during the last 10 years

Customers are looking for qual-ity product support and warranty Most of the washes today are corpo-rations or individuals with multiple sites With most washes lacking an on-site maintenance person having quality products that require little or no maintenance is becoming more important

There are many new options avail-able on hardware packages for poly-carbonate doors One of the greatest advancements is in the counterbal-ance systems It used to be that all

doors had torsion springs to balance the door The problem with springs is that top-of-the- line galvanized steel springs are only good for 100000 cycles and then likely to break To ex-tend their lifespan itrsquos important to grease the springs however this usu-ally leads to grease dripping down on the door and affecting its appearance When the spring does break it usu-ally means replacing the entire shaft line because you are unable to get the drums and bearings off to access the damaged spring

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs Even-tually the strap may break but it is a low-cost replacement and does not require replacing the entire shaft line

Hardware for carwash doors has come a long way in recent times It is important to research all of your op-tions and know what you are buying Although standard galvanized steel hardware may be fine for your detail bay within a couple of years it will be completely rusted in a carwash For your carwash bay make sure you look at options such as plastic or stainless steel items including hinges shafts bearings and bearing plates as well as e-coat corrosion resistant drums

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs

YOU DO HAVE A CHOICE

INDUSTRY UPDATE

What are car wash owners saying about the Washworld RazorldquoWe bought the Razors mostly because they have the

latest technologyThe Virtual Attendant is a huge advantage because

you donrsquot have to baby-sit the machines Our

customers have thanked us for putting them in our

washrdquo

Greg ThompsonMass Avenue Car Wash

ldquoThe machine is awesome the people and service are

second to NOBODY The Razor is an excellent piece of

equipmentrdquo

Scott FordSoapy Sadies Car Wash

Why the rave reviews for Razor Itrsquos the

features that come standard with Razor

that make the difference

bullVirtual Attendantregndash eliminates need to be on site

to reset the wash

bull Smooth radial arch motion

bull FlexPassreg system ndash One pass top amp side application

of anything that can go through arch increases

thru-put

bull VS2regndash Vehicle Sizing System a clean treadle free

design

bull Triplepass technology for optimal front amp rear

cleaning

bull Belt drive technology eliminates need for tires amp

inner tubes

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficultMaybe but the good news is that we arenrsquot going to stop making one system only to re-introduce it laterYoursquoll always have a choice and thatrsquos a good thingGive Washtech a call and we can help you make the right choice

Exceptional service premium parts and world class carwash equipment

Contact us today 403 243-1312 wwwwashtechca

YOU DO HAVE A CHOICE

For more than 15 years Blendco has been demonstrating the convenience and cost effectiveness of powder to liquid formulations with the patented SuperSatreg

Custom Detergent System SuperSat detergents have proven formulations for cleaning power fragrance and color This system makes a full range of detergents continuously and automatically at your wash No other system can compare to SuperSat the powder system standard Try it today to see why it is the best

36 May | June 2012

rollers with stainless steel stems with plastic wheels and all stainless steel bolts nuts and hinge screws Another option not well known in the industry is plastic track Plastic track offers you the corrosion resistance of stainless steel at a greatly reduced rate Plas-tic hardware also offers the benefit of less ice buildup as plastic is not as great a conductor of cold as steel is

tECHNOlOgy IN OPERAtORSThe introduction of the direct drive operators is another major improvement The first openers used in the carwash market were electric jackshaft openers but the problem as we all know now is that these did not hold up in tough car wash conditions This led to the introduction of the pneumatic jackshaft opener This opener performs and lasts well in the carwash environment but is still susceptible to problems with cables coming off the drums The latest opener the direct drive pneumatic opener can withstand the elements of the car wash environment and is guaranteed not to allow the cables to come off the drums

Using a direct drive operator is also another key element in battling ice problems in cold weather areas If ice builds up in the track a direct drive operator (one that attaches directly to the door) is more powerful than a jackshaft style (one that turns the shaft to operate the door) and in most cas-es can push through the ice Further-more in extreme scenarios where ice buildup does not allow the door to

close all the way a direct drive opener will stop with the door and keep ten-sion on the cables where a jackshaft opener will continue to turn the shaft even though the door did not go the full travel which can result in the cables coming off the drums

The key to choosing a successful door package is paying attention to the details and choosing the correct

options based on your specific appli-cation Remember the enter door is the first thing the customer sees be-fore entering the wash and the exit door is the last thing they see before leaving the wash The doors signify the entire facility If the doors look good and run smooth the customer leaves with that impression of the en-tire wash experience

the enter door is the first thing the customer sees before entering the wash and the exit door is the last thing they see before leaving the wash

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 24: CCW Magazine: May / June 2012

BIGGEST DISCOUNTSYou get the best deal by registering early

Early-bird rates are only available for a limited time

Group discounts are available to companies bringing five or more employees Spouses also qualify

BEST HOUSING OPTIONS

This yearrsquos headquarters hotel is the LVH--tHe

Las Vegas HoteL and Casino (formerly the Las Vegas Hilton) Other hotels

with PEI room blocks include Harrahrsquos and Planet Hollywood

Resort amp Casino

For more information and to register and reserve housing go to wwwpeiorgshow or call 9184949696

Full registration includes admission tobull All three days of the

trade show

bull All of the education sessions

bull PEI Industry Reception

bull NACS Welcome Reception

Experience more than just a clean carCall Pumps amp Pressure Invest in experience Our car wash division has over 70 years of combined experience in manufacturing service sales and ownership bringing our customers the best value for their investment

18884309359Red Deer Edmonton Calgary Brandon Grande Prairie Leduc

wwwpumpsandpressurecom

Alberta distributor for Turtle Wax products amp the Alberta and Manitoba Distributor for Rykorsquos car wash equipment and replacements parts

18884309359Red Deer middot Edmonton middot Calgary middot Leduc Grand Prairie Brandon

wwwpumpsandpressurecom

by Russ Bell

CONVENIENCE amp CARWASH CANADA 27

Managed Services Allow You to Manage Your Profitability

If you feel as if downtime is impacting your car wash revenues and you have a daily goal of maximizing your equipment uptime then perhaps effective managed services of your facility and equipment is an option worth considering

Factory-trained field technicians can address any issue occurring at any car wash even if it is a competitive piece of equipment With equipment servicing itrsquos important for a customer to be aware of the complete list of ser-vices and options from the service provider whether itrsquos in-the-bay equipment servicing with high-quality envi-ronmentally safe low cost-per-wash chemicals or cus-tomer marketing programs designed to improve wash count totals and the value of each wash

Within the bay itself a service provider can be a cus-tomerrsquos source for related car wash equipment ndash vacu-ums doors heaters air compressors lights and bay cleaning services Some companies offer ongoing ser-vice options including consultation on turnkey reloads These added benefits include help with electrical and plumbing bay modifications wall systems fiberglass or painting signs andor promotional packages doors and door controls in-floor and radiant heat In addition it is possible to look to the service provider for staff training vending and ancillary equipment installation and equip-

regulAr CAr wASh equipMent MAintenAnCe deliverS better SySteM uptiMe And helpS your bottoM line

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

CONVENIENCE amp CARWASH CANADA 29

ment removal and disposalWhen starting to address the ser-

vice requirements service technicians might rely on a detailed computerized service history This information usu-ally helps the technician address the likely problems in advance and fa-cilitate a faster on-site fix especially when a customer needs it most

there are other reasons to rely on regular service The first is the simple fact that better maintenance of your car wash equipment will deliver better system uptime and a lower potential for vehicle damage At Ryko we believe in flexible planning Whatever level of service is going to reduce your downtime and increase your uptime then thatrsquos the service agreement we want you to have On average most operations choose one of the following optionsbull A true fixed cost flat fee that en-

ables you (the customer) to budget hisher expenses on an annual basis

bull A true fixed Price Per Wash (PPW) chemical and service plan where the company shares the risk based on wash count variation

bull A time and materials plan where technicians can be called on an as- needed basis and customers are billed for actual service time and materials used

Regular monthly preventive inspection or preventative maintenance service agreements can be the most effective methods for maintaining a successful operation The standard scope of service agreements includesbull Scheduled equipment inspectionsbull Comprehensive equipment lubri-

cation programsbull Chemical level checksbull Verification of PCI compliance

supportbull Operational reviews of payment

processing systemsbull A general equipment performance

assessment

bull Product adjustments to allow for maximum wash qualityvolume

bull Completion of a multi-point per-formance checklist

bull Repairreplacement recommen-dation

Beyond the actual equipment servicing customers can also look to their service provider as a partner in the maintenance and support of accounting programs for car washes and revenue sharing opportunities

Throughout Canada there are well-staffed outlets with teams of trained service professionals consult with your equipment manufacturer for the service provider in your area

For more information on how Ryko can help the profitability of your operation through managed services please call 800284-7956 or visit Ryko at wwwrykocom

32 May | June 2012

by Josh Hart

In Through the Out Door

why ChooSing the CorreCt CArwASh door pACkAge And knowing the trendS iS iMportAnt for your buSineSS

Carwash doors are often looked

at as an aftermarket purchase

Owners spend hundreds

of thousands of dollars on

acquiring land constructing

buildings and buying the right

wash equipment but neglect

the importance of the carwash

door The reality is that if your

door is not functioning properly

your customer does not have

access to your business

34 May | June 2012

There are many factors to con-sider when deciding on the best type of carwash door for your busi-ness You should be specific on your expectations and discuss these with your distributor to ensure the proper door package for your application Although many different styles of doors have been used in car washes the most popular are polycarbonate and aluminum doors

NEW tECHNOlOgy IN DOORSMost of the newest carwash door technology hinges around corrosion-resistant products Polycarbonate doors have replaced the majority of the old steel doors during the last 10 years

Customers are looking for qual-ity product support and warranty Most of the washes today are corpo-rations or individuals with multiple sites With most washes lacking an on-site maintenance person having quality products that require little or no maintenance is becoming more important

There are many new options avail-able on hardware packages for poly-carbonate doors One of the greatest advancements is in the counterbal-ance systems It used to be that all

doors had torsion springs to balance the door The problem with springs is that top-of-the- line galvanized steel springs are only good for 100000 cycles and then likely to break To ex-tend their lifespan itrsquos important to grease the springs however this usu-ally leads to grease dripping down on the door and affecting its appearance When the spring does break it usu-ally means replacing the entire shaft line because you are unable to get the drums and bearings off to access the damaged spring

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs Even-tually the strap may break but it is a low-cost replacement and does not require replacing the entire shaft line

Hardware for carwash doors has come a long way in recent times It is important to research all of your op-tions and know what you are buying Although standard galvanized steel hardware may be fine for your detail bay within a couple of years it will be completely rusted in a carwash For your carwash bay make sure you look at options such as plastic or stainless steel items including hinges shafts bearings and bearing plates as well as e-coat corrosion resistant drums

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs

YOU DO HAVE A CHOICE

INDUSTRY UPDATE

What are car wash owners saying about the Washworld RazorldquoWe bought the Razors mostly because they have the

latest technologyThe Virtual Attendant is a huge advantage because

you donrsquot have to baby-sit the machines Our

customers have thanked us for putting them in our

washrdquo

Greg ThompsonMass Avenue Car Wash

ldquoThe machine is awesome the people and service are

second to NOBODY The Razor is an excellent piece of

equipmentrdquo

Scott FordSoapy Sadies Car Wash

Why the rave reviews for Razor Itrsquos the

features that come standard with Razor

that make the difference

bullVirtual Attendantregndash eliminates need to be on site

to reset the wash

bull Smooth radial arch motion

bull FlexPassreg system ndash One pass top amp side application

of anything that can go through arch increases

thru-put

bull VS2regndash Vehicle Sizing System a clean treadle free

design

bull Triplepass technology for optimal front amp rear

cleaning

bull Belt drive technology eliminates need for tires amp

inner tubes

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficultMaybe but the good news is that we arenrsquot going to stop making one system only to re-introduce it laterYoursquoll always have a choice and thatrsquos a good thingGive Washtech a call and we can help you make the right choice

Exceptional service premium parts and world class carwash equipment

Contact us today 403 243-1312 wwwwashtechca

YOU DO HAVE A CHOICE

For more than 15 years Blendco has been demonstrating the convenience and cost effectiveness of powder to liquid formulations with the patented SuperSatreg

Custom Detergent System SuperSat detergents have proven formulations for cleaning power fragrance and color This system makes a full range of detergents continuously and automatically at your wash No other system can compare to SuperSat the powder system standard Try it today to see why it is the best

36 May | June 2012

rollers with stainless steel stems with plastic wheels and all stainless steel bolts nuts and hinge screws Another option not well known in the industry is plastic track Plastic track offers you the corrosion resistance of stainless steel at a greatly reduced rate Plas-tic hardware also offers the benefit of less ice buildup as plastic is not as great a conductor of cold as steel is

tECHNOlOgy IN OPERAtORSThe introduction of the direct drive operators is another major improvement The first openers used in the carwash market were electric jackshaft openers but the problem as we all know now is that these did not hold up in tough car wash conditions This led to the introduction of the pneumatic jackshaft opener This opener performs and lasts well in the carwash environment but is still susceptible to problems with cables coming off the drums The latest opener the direct drive pneumatic opener can withstand the elements of the car wash environment and is guaranteed not to allow the cables to come off the drums

Using a direct drive operator is also another key element in battling ice problems in cold weather areas If ice builds up in the track a direct drive operator (one that attaches directly to the door) is more powerful than a jackshaft style (one that turns the shaft to operate the door) and in most cas-es can push through the ice Further-more in extreme scenarios where ice buildup does not allow the door to

close all the way a direct drive opener will stop with the door and keep ten-sion on the cables where a jackshaft opener will continue to turn the shaft even though the door did not go the full travel which can result in the cables coming off the drums

The key to choosing a successful door package is paying attention to the details and choosing the correct

options based on your specific appli-cation Remember the enter door is the first thing the customer sees be-fore entering the wash and the exit door is the last thing they see before leaving the wash The doors signify the entire facility If the doors look good and run smooth the customer leaves with that impression of the en-tire wash experience

the enter door is the first thing the customer sees before entering the wash and the exit door is the last thing they see before leaving the wash

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 25: CCW Magazine: May / June 2012

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

CONVENIENCE amp CARWASH CANADA 29

ment removal and disposalWhen starting to address the ser-

vice requirements service technicians might rely on a detailed computerized service history This information usu-ally helps the technician address the likely problems in advance and fa-cilitate a faster on-site fix especially when a customer needs it most

there are other reasons to rely on regular service The first is the simple fact that better maintenance of your car wash equipment will deliver better system uptime and a lower potential for vehicle damage At Ryko we believe in flexible planning Whatever level of service is going to reduce your downtime and increase your uptime then thatrsquos the service agreement we want you to have On average most operations choose one of the following optionsbull A true fixed cost flat fee that en-

ables you (the customer) to budget hisher expenses on an annual basis

bull A true fixed Price Per Wash (PPW) chemical and service plan where the company shares the risk based on wash count variation

bull A time and materials plan where technicians can be called on an as- needed basis and customers are billed for actual service time and materials used

Regular monthly preventive inspection or preventative maintenance service agreements can be the most effective methods for maintaining a successful operation The standard scope of service agreements includesbull Scheduled equipment inspectionsbull Comprehensive equipment lubri-

cation programsbull Chemical level checksbull Verification of PCI compliance

supportbull Operational reviews of payment

processing systemsbull A general equipment performance

assessment

bull Product adjustments to allow for maximum wash qualityvolume

bull Completion of a multi-point per-formance checklist

bull Repairreplacement recommen-dation

Beyond the actual equipment servicing customers can also look to their service provider as a partner in the maintenance and support of accounting programs for car washes and revenue sharing opportunities

Throughout Canada there are well-staffed outlets with teams of trained service professionals consult with your equipment manufacturer for the service provider in your area

For more information on how Ryko can help the profitability of your operation through managed services please call 800284-7956 or visit Ryko at wwwrykocom

32 May | June 2012

by Josh Hart

In Through the Out Door

why ChooSing the CorreCt CArwASh door pACkAge And knowing the trendS iS iMportAnt for your buSineSS

Carwash doors are often looked

at as an aftermarket purchase

Owners spend hundreds

of thousands of dollars on

acquiring land constructing

buildings and buying the right

wash equipment but neglect

the importance of the carwash

door The reality is that if your

door is not functioning properly

your customer does not have

access to your business

34 May | June 2012

There are many factors to con-sider when deciding on the best type of carwash door for your busi-ness You should be specific on your expectations and discuss these with your distributor to ensure the proper door package for your application Although many different styles of doors have been used in car washes the most popular are polycarbonate and aluminum doors

NEW tECHNOlOgy IN DOORSMost of the newest carwash door technology hinges around corrosion-resistant products Polycarbonate doors have replaced the majority of the old steel doors during the last 10 years

Customers are looking for qual-ity product support and warranty Most of the washes today are corpo-rations or individuals with multiple sites With most washes lacking an on-site maintenance person having quality products that require little or no maintenance is becoming more important

There are many new options avail-able on hardware packages for poly-carbonate doors One of the greatest advancements is in the counterbal-ance systems It used to be that all

doors had torsion springs to balance the door The problem with springs is that top-of-the- line galvanized steel springs are only good for 100000 cycles and then likely to break To ex-tend their lifespan itrsquos important to grease the springs however this usu-ally leads to grease dripping down on the door and affecting its appearance When the spring does break it usu-ally means replacing the entire shaft line because you are unable to get the drums and bearings off to access the damaged spring

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs Even-tually the strap may break but it is a low-cost replacement and does not require replacing the entire shaft line

Hardware for carwash doors has come a long way in recent times It is important to research all of your op-tions and know what you are buying Although standard galvanized steel hardware may be fine for your detail bay within a couple of years it will be completely rusted in a carwash For your carwash bay make sure you look at options such as plastic or stainless steel items including hinges shafts bearings and bearing plates as well as e-coat corrosion resistant drums

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs

YOU DO HAVE A CHOICE

INDUSTRY UPDATE

What are car wash owners saying about the Washworld RazorldquoWe bought the Razors mostly because they have the

latest technologyThe Virtual Attendant is a huge advantage because

you donrsquot have to baby-sit the machines Our

customers have thanked us for putting them in our

washrdquo

Greg ThompsonMass Avenue Car Wash

ldquoThe machine is awesome the people and service are

second to NOBODY The Razor is an excellent piece of

equipmentrdquo

Scott FordSoapy Sadies Car Wash

Why the rave reviews for Razor Itrsquos the

features that come standard with Razor

that make the difference

bullVirtual Attendantregndash eliminates need to be on site

to reset the wash

bull Smooth radial arch motion

bull FlexPassreg system ndash One pass top amp side application

of anything that can go through arch increases

thru-put

bull VS2regndash Vehicle Sizing System a clean treadle free

design

bull Triplepass technology for optimal front amp rear

cleaning

bull Belt drive technology eliminates need for tires amp

inner tubes

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficultMaybe but the good news is that we arenrsquot going to stop making one system only to re-introduce it laterYoursquoll always have a choice and thatrsquos a good thingGive Washtech a call and we can help you make the right choice

Exceptional service premium parts and world class carwash equipment

Contact us today 403 243-1312 wwwwashtechca

YOU DO HAVE A CHOICE

For more than 15 years Blendco has been demonstrating the convenience and cost effectiveness of powder to liquid formulations with the patented SuperSatreg

Custom Detergent System SuperSat detergents have proven formulations for cleaning power fragrance and color This system makes a full range of detergents continuously and automatically at your wash No other system can compare to SuperSat the powder system standard Try it today to see why it is the best

36 May | June 2012

rollers with stainless steel stems with plastic wheels and all stainless steel bolts nuts and hinge screws Another option not well known in the industry is plastic track Plastic track offers you the corrosion resistance of stainless steel at a greatly reduced rate Plas-tic hardware also offers the benefit of less ice buildup as plastic is not as great a conductor of cold as steel is

tECHNOlOgy IN OPERAtORSThe introduction of the direct drive operators is another major improvement The first openers used in the carwash market were electric jackshaft openers but the problem as we all know now is that these did not hold up in tough car wash conditions This led to the introduction of the pneumatic jackshaft opener This opener performs and lasts well in the carwash environment but is still susceptible to problems with cables coming off the drums The latest opener the direct drive pneumatic opener can withstand the elements of the car wash environment and is guaranteed not to allow the cables to come off the drums

Using a direct drive operator is also another key element in battling ice problems in cold weather areas If ice builds up in the track a direct drive operator (one that attaches directly to the door) is more powerful than a jackshaft style (one that turns the shaft to operate the door) and in most cas-es can push through the ice Further-more in extreme scenarios where ice buildup does not allow the door to

close all the way a direct drive opener will stop with the door and keep ten-sion on the cables where a jackshaft opener will continue to turn the shaft even though the door did not go the full travel which can result in the cables coming off the drums

The key to choosing a successful door package is paying attention to the details and choosing the correct

options based on your specific appli-cation Remember the enter door is the first thing the customer sees be-fore entering the wash and the exit door is the last thing they see before leaving the wash The doors signify the entire facility If the doors look good and run smooth the customer leaves with that impression of the en-tire wash experience

the enter door is the first thing the customer sees before entering the wash and the exit door is the last thing they see before leaving the wash

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 26: CCW Magazine: May / June 2012

wwwRykoServicePartnercom | 8002847956

Donrsquot have a machine down when your customers need a car wash

With Rykorsquos Service Partnership Program your car wash is protected and profitable

Building A More Profitable Car Wash

Wersquoll move the cones and keep your wash count high

Donrsquot have a machine downwhen your customers need a car wash

Wersquoll move the cones and keep your wash count high

Building A More

when your customers need a car washWersquoll move the cones and keep your wash count high

CONVENIENCE amp CARWASH CANADA 29

ment removal and disposalWhen starting to address the ser-

vice requirements service technicians might rely on a detailed computerized service history This information usu-ally helps the technician address the likely problems in advance and fa-cilitate a faster on-site fix especially when a customer needs it most

there are other reasons to rely on regular service The first is the simple fact that better maintenance of your car wash equipment will deliver better system uptime and a lower potential for vehicle damage At Ryko we believe in flexible planning Whatever level of service is going to reduce your downtime and increase your uptime then thatrsquos the service agreement we want you to have On average most operations choose one of the following optionsbull A true fixed cost flat fee that en-

ables you (the customer) to budget hisher expenses on an annual basis

bull A true fixed Price Per Wash (PPW) chemical and service plan where the company shares the risk based on wash count variation

bull A time and materials plan where technicians can be called on an as- needed basis and customers are billed for actual service time and materials used

Regular monthly preventive inspection or preventative maintenance service agreements can be the most effective methods for maintaining a successful operation The standard scope of service agreements includesbull Scheduled equipment inspectionsbull Comprehensive equipment lubri-

cation programsbull Chemical level checksbull Verification of PCI compliance

supportbull Operational reviews of payment

processing systemsbull A general equipment performance

assessment

bull Product adjustments to allow for maximum wash qualityvolume

bull Completion of a multi-point per-formance checklist

bull Repairreplacement recommen-dation

Beyond the actual equipment servicing customers can also look to their service provider as a partner in the maintenance and support of accounting programs for car washes and revenue sharing opportunities

Throughout Canada there are well-staffed outlets with teams of trained service professionals consult with your equipment manufacturer for the service provider in your area

For more information on how Ryko can help the profitability of your operation through managed services please call 800284-7956 or visit Ryko at wwwrykocom

32 May | June 2012

by Josh Hart

In Through the Out Door

why ChooSing the CorreCt CArwASh door pACkAge And knowing the trendS iS iMportAnt for your buSineSS

Carwash doors are often looked

at as an aftermarket purchase

Owners spend hundreds

of thousands of dollars on

acquiring land constructing

buildings and buying the right

wash equipment but neglect

the importance of the carwash

door The reality is that if your

door is not functioning properly

your customer does not have

access to your business

34 May | June 2012

There are many factors to con-sider when deciding on the best type of carwash door for your busi-ness You should be specific on your expectations and discuss these with your distributor to ensure the proper door package for your application Although many different styles of doors have been used in car washes the most popular are polycarbonate and aluminum doors

NEW tECHNOlOgy IN DOORSMost of the newest carwash door technology hinges around corrosion-resistant products Polycarbonate doors have replaced the majority of the old steel doors during the last 10 years

Customers are looking for qual-ity product support and warranty Most of the washes today are corpo-rations or individuals with multiple sites With most washes lacking an on-site maintenance person having quality products that require little or no maintenance is becoming more important

There are many new options avail-able on hardware packages for poly-carbonate doors One of the greatest advancements is in the counterbal-ance systems It used to be that all

doors had torsion springs to balance the door The problem with springs is that top-of-the- line galvanized steel springs are only good for 100000 cycles and then likely to break To ex-tend their lifespan itrsquos important to grease the springs however this usu-ally leads to grease dripping down on the door and affecting its appearance When the spring does break it usu-ally means replacing the entire shaft line because you are unable to get the drums and bearings off to access the damaged spring

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs Even-tually the strap may break but it is a low-cost replacement and does not require replacing the entire shaft line

Hardware for carwash doors has come a long way in recent times It is important to research all of your op-tions and know what you are buying Although standard galvanized steel hardware may be fine for your detail bay within a couple of years it will be completely rusted in a carwash For your carwash bay make sure you look at options such as plastic or stainless steel items including hinges shafts bearings and bearing plates as well as e-coat corrosion resistant drums

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs

YOU DO HAVE A CHOICE

INDUSTRY UPDATE

What are car wash owners saying about the Washworld RazorldquoWe bought the Razors mostly because they have the

latest technologyThe Virtual Attendant is a huge advantage because

you donrsquot have to baby-sit the machines Our

customers have thanked us for putting them in our

washrdquo

Greg ThompsonMass Avenue Car Wash

ldquoThe machine is awesome the people and service are

second to NOBODY The Razor is an excellent piece of

equipmentrdquo

Scott FordSoapy Sadies Car Wash

Why the rave reviews for Razor Itrsquos the

features that come standard with Razor

that make the difference

bullVirtual Attendantregndash eliminates need to be on site

to reset the wash

bull Smooth radial arch motion

bull FlexPassreg system ndash One pass top amp side application

of anything that can go through arch increases

thru-put

bull VS2regndash Vehicle Sizing System a clean treadle free

design

bull Triplepass technology for optimal front amp rear

cleaning

bull Belt drive technology eliminates need for tires amp

inner tubes

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficultMaybe but the good news is that we arenrsquot going to stop making one system only to re-introduce it laterYoursquoll always have a choice and thatrsquos a good thingGive Washtech a call and we can help you make the right choice

Exceptional service premium parts and world class carwash equipment

Contact us today 403 243-1312 wwwwashtechca

YOU DO HAVE A CHOICE

For more than 15 years Blendco has been demonstrating the convenience and cost effectiveness of powder to liquid formulations with the patented SuperSatreg

Custom Detergent System SuperSat detergents have proven formulations for cleaning power fragrance and color This system makes a full range of detergents continuously and automatically at your wash No other system can compare to SuperSat the powder system standard Try it today to see why it is the best

36 May | June 2012

rollers with stainless steel stems with plastic wheels and all stainless steel bolts nuts and hinge screws Another option not well known in the industry is plastic track Plastic track offers you the corrosion resistance of stainless steel at a greatly reduced rate Plas-tic hardware also offers the benefit of less ice buildup as plastic is not as great a conductor of cold as steel is

tECHNOlOgy IN OPERAtORSThe introduction of the direct drive operators is another major improvement The first openers used in the carwash market were electric jackshaft openers but the problem as we all know now is that these did not hold up in tough car wash conditions This led to the introduction of the pneumatic jackshaft opener This opener performs and lasts well in the carwash environment but is still susceptible to problems with cables coming off the drums The latest opener the direct drive pneumatic opener can withstand the elements of the car wash environment and is guaranteed not to allow the cables to come off the drums

Using a direct drive operator is also another key element in battling ice problems in cold weather areas If ice builds up in the track a direct drive operator (one that attaches directly to the door) is more powerful than a jackshaft style (one that turns the shaft to operate the door) and in most cas-es can push through the ice Further-more in extreme scenarios where ice buildup does not allow the door to

close all the way a direct drive opener will stop with the door and keep ten-sion on the cables where a jackshaft opener will continue to turn the shaft even though the door did not go the full travel which can result in the cables coming off the drums

The key to choosing a successful door package is paying attention to the details and choosing the correct

options based on your specific appli-cation Remember the enter door is the first thing the customer sees be-fore entering the wash and the exit door is the last thing they see before leaving the wash The doors signify the entire facility If the doors look good and run smooth the customer leaves with that impression of the en-tire wash experience

the enter door is the first thing the customer sees before entering the wash and the exit door is the last thing they see before leaving the wash

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 27: CCW Magazine: May / June 2012

32 May | June 2012

by Josh Hart

In Through the Out Door

why ChooSing the CorreCt CArwASh door pACkAge And knowing the trendS iS iMportAnt for your buSineSS

Carwash doors are often looked

at as an aftermarket purchase

Owners spend hundreds

of thousands of dollars on

acquiring land constructing

buildings and buying the right

wash equipment but neglect

the importance of the carwash

door The reality is that if your

door is not functioning properly

your customer does not have

access to your business

34 May | June 2012

There are many factors to con-sider when deciding on the best type of carwash door for your busi-ness You should be specific on your expectations and discuss these with your distributor to ensure the proper door package for your application Although many different styles of doors have been used in car washes the most popular are polycarbonate and aluminum doors

NEW tECHNOlOgy IN DOORSMost of the newest carwash door technology hinges around corrosion-resistant products Polycarbonate doors have replaced the majority of the old steel doors during the last 10 years

Customers are looking for qual-ity product support and warranty Most of the washes today are corpo-rations or individuals with multiple sites With most washes lacking an on-site maintenance person having quality products that require little or no maintenance is becoming more important

There are many new options avail-able on hardware packages for poly-carbonate doors One of the greatest advancements is in the counterbal-ance systems It used to be that all

doors had torsion springs to balance the door The problem with springs is that top-of-the- line galvanized steel springs are only good for 100000 cycles and then likely to break To ex-tend their lifespan itrsquos important to grease the springs however this usu-ally leads to grease dripping down on the door and affecting its appearance When the spring does break it usu-ally means replacing the entire shaft line because you are unable to get the drums and bearings off to access the damaged spring

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs Even-tually the strap may break but it is a low-cost replacement and does not require replacing the entire shaft line

Hardware for carwash doors has come a long way in recent times It is important to research all of your op-tions and know what you are buying Although standard galvanized steel hardware may be fine for your detail bay within a couple of years it will be completely rusted in a carwash For your carwash bay make sure you look at options such as plastic or stainless steel items including hinges shafts bearings and bearing plates as well as e-coat corrosion resistant drums

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs

YOU DO HAVE A CHOICE

INDUSTRY UPDATE

What are car wash owners saying about the Washworld RazorldquoWe bought the Razors mostly because they have the

latest technologyThe Virtual Attendant is a huge advantage because

you donrsquot have to baby-sit the machines Our

customers have thanked us for putting them in our

washrdquo

Greg ThompsonMass Avenue Car Wash

ldquoThe machine is awesome the people and service are

second to NOBODY The Razor is an excellent piece of

equipmentrdquo

Scott FordSoapy Sadies Car Wash

Why the rave reviews for Razor Itrsquos the

features that come standard with Razor

that make the difference

bullVirtual Attendantregndash eliminates need to be on site

to reset the wash

bull Smooth radial arch motion

bull FlexPassreg system ndash One pass top amp side application

of anything that can go through arch increases

thru-put

bull VS2regndash Vehicle Sizing System a clean treadle free

design

bull Triplepass technology for optimal front amp rear

cleaning

bull Belt drive technology eliminates need for tires amp

inner tubes

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficultMaybe but the good news is that we arenrsquot going to stop making one system only to re-introduce it laterYoursquoll always have a choice and thatrsquos a good thingGive Washtech a call and we can help you make the right choice

Exceptional service premium parts and world class carwash equipment

Contact us today 403 243-1312 wwwwashtechca

YOU DO HAVE A CHOICE

For more than 15 years Blendco has been demonstrating the convenience and cost effectiveness of powder to liquid formulations with the patented SuperSatreg

Custom Detergent System SuperSat detergents have proven formulations for cleaning power fragrance and color This system makes a full range of detergents continuously and automatically at your wash No other system can compare to SuperSat the powder system standard Try it today to see why it is the best

36 May | June 2012

rollers with stainless steel stems with plastic wheels and all stainless steel bolts nuts and hinge screws Another option not well known in the industry is plastic track Plastic track offers you the corrosion resistance of stainless steel at a greatly reduced rate Plas-tic hardware also offers the benefit of less ice buildup as plastic is not as great a conductor of cold as steel is

tECHNOlOgy IN OPERAtORSThe introduction of the direct drive operators is another major improvement The first openers used in the carwash market were electric jackshaft openers but the problem as we all know now is that these did not hold up in tough car wash conditions This led to the introduction of the pneumatic jackshaft opener This opener performs and lasts well in the carwash environment but is still susceptible to problems with cables coming off the drums The latest opener the direct drive pneumatic opener can withstand the elements of the car wash environment and is guaranteed not to allow the cables to come off the drums

Using a direct drive operator is also another key element in battling ice problems in cold weather areas If ice builds up in the track a direct drive operator (one that attaches directly to the door) is more powerful than a jackshaft style (one that turns the shaft to operate the door) and in most cas-es can push through the ice Further-more in extreme scenarios where ice buildup does not allow the door to

close all the way a direct drive opener will stop with the door and keep ten-sion on the cables where a jackshaft opener will continue to turn the shaft even though the door did not go the full travel which can result in the cables coming off the drums

The key to choosing a successful door package is paying attention to the details and choosing the correct

options based on your specific appli-cation Remember the enter door is the first thing the customer sees be-fore entering the wash and the exit door is the last thing they see before leaving the wash The doors signify the entire facility If the doors look good and run smooth the customer leaves with that impression of the en-tire wash experience

the enter door is the first thing the customer sees before entering the wash and the exit door is the last thing they see before leaving the wash

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 28: CCW Magazine: May / June 2012

34 May | June 2012

There are many factors to con-sider when deciding on the best type of carwash door for your busi-ness You should be specific on your expectations and discuss these with your distributor to ensure the proper door package for your application Although many different styles of doors have been used in car washes the most popular are polycarbonate and aluminum doors

NEW tECHNOlOgy IN DOORSMost of the newest carwash door technology hinges around corrosion-resistant products Polycarbonate doors have replaced the majority of the old steel doors during the last 10 years

Customers are looking for qual-ity product support and warranty Most of the washes today are corpo-rations or individuals with multiple sites With most washes lacking an on-site maintenance person having quality products that require little or no maintenance is becoming more important

There are many new options avail-able on hardware packages for poly-carbonate doors One of the greatest advancements is in the counterbal-ance systems It used to be that all

doors had torsion springs to balance the door The problem with springs is that top-of-the- line galvanized steel springs are only good for 100000 cycles and then likely to break To ex-tend their lifespan itrsquos important to grease the springs however this usu-ally leads to grease dripping down on the door and affecting its appearance When the spring does break it usu-ally means replacing the entire shaft line because you are unable to get the drums and bearings off to access the damaged spring

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs Even-tually the strap may break but it is a low-cost replacement and does not require replacing the entire shaft line

Hardware for carwash doors has come a long way in recent times It is important to research all of your op-tions and know what you are buying Although standard galvanized steel hardware may be fine for your detail bay within a couple of years it will be completely rusted in a carwash For your carwash bay make sure you look at options such as plastic or stainless steel items including hinges shafts bearings and bearing plates as well as e-coat corrosion resistant drums

The newest trend is to eliminate the torsion springs and go to a strap counterweight system with stackable weights on the side of the door This system is much safer than torsion springs requires zero maintenance and on average lasts two-to-three times the life of torsion springs

YOU DO HAVE A CHOICE

INDUSTRY UPDATE

What are car wash owners saying about the Washworld RazorldquoWe bought the Razors mostly because they have the

latest technologyThe Virtual Attendant is a huge advantage because

you donrsquot have to baby-sit the machines Our

customers have thanked us for putting them in our

washrdquo

Greg ThompsonMass Avenue Car Wash

ldquoThe machine is awesome the people and service are

second to NOBODY The Razor is an excellent piece of

equipmentrdquo

Scott FordSoapy Sadies Car Wash

Why the rave reviews for Razor Itrsquos the

features that come standard with Razor

that make the difference

bullVirtual Attendantregndash eliminates need to be on site

to reset the wash

bull Smooth radial arch motion

bull FlexPassreg system ndash One pass top amp side application

of anything that can go through arch increases

thru-put

bull VS2regndash Vehicle Sizing System a clean treadle free

design

bull Triplepass technology for optimal front amp rear

cleaning

bull Belt drive technology eliminates need for tires amp

inner tubes

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficultMaybe but the good news is that we arenrsquot going to stop making one system only to re-introduce it laterYoursquoll always have a choice and thatrsquos a good thingGive Washtech a call and we can help you make the right choice

Exceptional service premium parts and world class carwash equipment

Contact us today 403 243-1312 wwwwashtechca

YOU DO HAVE A CHOICE

For more than 15 years Blendco has been demonstrating the convenience and cost effectiveness of powder to liquid formulations with the patented SuperSatreg

Custom Detergent System SuperSat detergents have proven formulations for cleaning power fragrance and color This system makes a full range of detergents continuously and automatically at your wash No other system can compare to SuperSat the powder system standard Try it today to see why it is the best

36 May | June 2012

rollers with stainless steel stems with plastic wheels and all stainless steel bolts nuts and hinge screws Another option not well known in the industry is plastic track Plastic track offers you the corrosion resistance of stainless steel at a greatly reduced rate Plas-tic hardware also offers the benefit of less ice buildup as plastic is not as great a conductor of cold as steel is

tECHNOlOgy IN OPERAtORSThe introduction of the direct drive operators is another major improvement The first openers used in the carwash market were electric jackshaft openers but the problem as we all know now is that these did not hold up in tough car wash conditions This led to the introduction of the pneumatic jackshaft opener This opener performs and lasts well in the carwash environment but is still susceptible to problems with cables coming off the drums The latest opener the direct drive pneumatic opener can withstand the elements of the car wash environment and is guaranteed not to allow the cables to come off the drums

Using a direct drive operator is also another key element in battling ice problems in cold weather areas If ice builds up in the track a direct drive operator (one that attaches directly to the door) is more powerful than a jackshaft style (one that turns the shaft to operate the door) and in most cas-es can push through the ice Further-more in extreme scenarios where ice buildup does not allow the door to

close all the way a direct drive opener will stop with the door and keep ten-sion on the cables where a jackshaft opener will continue to turn the shaft even though the door did not go the full travel which can result in the cables coming off the drums

The key to choosing a successful door package is paying attention to the details and choosing the correct

options based on your specific appli-cation Remember the enter door is the first thing the customer sees be-fore entering the wash and the exit door is the last thing they see before leaving the wash The doors signify the entire facility If the doors look good and run smooth the customer leaves with that impression of the en-tire wash experience

the enter door is the first thing the customer sees before entering the wash and the exit door is the last thing they see before leaving the wash

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 29: CCW Magazine: May / June 2012

YOU DO HAVE A CHOICE

INDUSTRY UPDATE

What are car wash owners saying about the Washworld RazorldquoWe bought the Razors mostly because they have the

latest technologyThe Virtual Attendant is a huge advantage because

you donrsquot have to baby-sit the machines Our

customers have thanked us for putting them in our

washrdquo

Greg ThompsonMass Avenue Car Wash

ldquoThe machine is awesome the people and service are

second to NOBODY The Razor is an excellent piece of

equipmentrdquo

Scott FordSoapy Sadies Car Wash

Why the rave reviews for Razor Itrsquos the

features that come standard with Razor

that make the difference

bullVirtual Attendantregndash eliminates need to be on site

to reset the wash

bull Smooth radial arch motion

bull FlexPassreg system ndash One pass top amp side application

of anything that can go through arch increases

thru-put

bull VS2regndash Vehicle Sizing System a clean treadle free

design

bull Triplepass technology for optimal front amp rear

cleaning

bull Belt drive technology eliminates need for tires amp

inner tubes

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficultMaybe but the good news is that we arenrsquot going to stop making one system only to re-introduce it laterYoursquoll always have a choice and thatrsquos a good thingGive Washtech a call and we can help you make the right choice

Exceptional service premium parts and world class carwash equipment

Contact us today 403 243-1312 wwwwashtechca

YOU DO HAVE A CHOICE

For more than 15 years Blendco has been demonstrating the convenience and cost effectiveness of powder to liquid formulations with the patented SuperSatreg

Custom Detergent System SuperSat detergents have proven formulations for cleaning power fragrance and color This system makes a full range of detergents continuously and automatically at your wash No other system can compare to SuperSat the powder system standard Try it today to see why it is the best

36 May | June 2012

rollers with stainless steel stems with plastic wheels and all stainless steel bolts nuts and hinge screws Another option not well known in the industry is plastic track Plastic track offers you the corrosion resistance of stainless steel at a greatly reduced rate Plas-tic hardware also offers the benefit of less ice buildup as plastic is not as great a conductor of cold as steel is

tECHNOlOgy IN OPERAtORSThe introduction of the direct drive operators is another major improvement The first openers used in the carwash market were electric jackshaft openers but the problem as we all know now is that these did not hold up in tough car wash conditions This led to the introduction of the pneumatic jackshaft opener This opener performs and lasts well in the carwash environment but is still susceptible to problems with cables coming off the drums The latest opener the direct drive pneumatic opener can withstand the elements of the car wash environment and is guaranteed not to allow the cables to come off the drums

Using a direct drive operator is also another key element in battling ice problems in cold weather areas If ice builds up in the track a direct drive operator (one that attaches directly to the door) is more powerful than a jackshaft style (one that turns the shaft to operate the door) and in most cas-es can push through the ice Further-more in extreme scenarios where ice buildup does not allow the door to

close all the way a direct drive opener will stop with the door and keep ten-sion on the cables where a jackshaft opener will continue to turn the shaft even though the door did not go the full travel which can result in the cables coming off the drums

The key to choosing a successful door package is paying attention to the details and choosing the correct

options based on your specific appli-cation Remember the enter door is the first thing the customer sees be-fore entering the wash and the exit door is the last thing they see before leaving the wash The doors signify the entire facility If the doors look good and run smooth the customer leaves with that impression of the en-tire wash experience

the enter door is the first thing the customer sees before entering the wash and the exit door is the last thing they see before leaving the wash

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 30: CCW Magazine: May / June 2012

For more than 15 years Blendco has been demonstrating the convenience and cost effectiveness of powder to liquid formulations with the patented SuperSatreg

Custom Detergent System SuperSat detergents have proven formulations for cleaning power fragrance and color This system makes a full range of detergents continuously and automatically at your wash No other system can compare to SuperSat the powder system standard Try it today to see why it is the best

36 May | June 2012

rollers with stainless steel stems with plastic wheels and all stainless steel bolts nuts and hinge screws Another option not well known in the industry is plastic track Plastic track offers you the corrosion resistance of stainless steel at a greatly reduced rate Plas-tic hardware also offers the benefit of less ice buildup as plastic is not as great a conductor of cold as steel is

tECHNOlOgy IN OPERAtORSThe introduction of the direct drive operators is another major improvement The first openers used in the carwash market were electric jackshaft openers but the problem as we all know now is that these did not hold up in tough car wash conditions This led to the introduction of the pneumatic jackshaft opener This opener performs and lasts well in the carwash environment but is still susceptible to problems with cables coming off the drums The latest opener the direct drive pneumatic opener can withstand the elements of the car wash environment and is guaranteed not to allow the cables to come off the drums

Using a direct drive operator is also another key element in battling ice problems in cold weather areas If ice builds up in the track a direct drive operator (one that attaches directly to the door) is more powerful than a jackshaft style (one that turns the shaft to operate the door) and in most cas-es can push through the ice Further-more in extreme scenarios where ice buildup does not allow the door to

close all the way a direct drive opener will stop with the door and keep ten-sion on the cables where a jackshaft opener will continue to turn the shaft even though the door did not go the full travel which can result in the cables coming off the drums

The key to choosing a successful door package is paying attention to the details and choosing the correct

options based on your specific appli-cation Remember the enter door is the first thing the customer sees be-fore entering the wash and the exit door is the last thing they see before leaving the wash The doors signify the entire facility If the doors look good and run smooth the customer leaves with that impression of the en-tire wash experience

the enter door is the first thing the customer sees before entering the wash and the exit door is the last thing they see before leaving the wash

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 31: CCW Magazine: May / June 2012

CONVENIENCE amp CARWASH CANADA 37CONVENIENCE amp CARWASH CANADA 37

JOHN bOKS MESSAgE

uKCIArsquos general Meeting to be Held June 7-8 2012 in Saint John NbThe forsythias bloom in the backyard and magnolias are waiting for their beautiful colours to blossom Spring is just around the corner and lets us know that it is the season of hope

Although the beauty of spring makes us reflect on the wonderful scenery it seems that it does not help with economic activities at all Looking at data displayed on various economic indicators

I confirm that the numbers have either gone down slightly or stayed the same Compared to 2011 the rate of inflation this year will not be as high I do not hear any good news from any local chapters and the world economy is still wandering in the dark

Following the gloomy economic outlook I heard about the newly-elected president and board members in Ontario I think your expectations were reflected honestly with the birth of a new president and executive members in this province Power games and hostilities between members in a harsh economy had us feeling ashamed and this was difficult to explain to both members and the public

Additionally the British Columbia New Brunswick and Cal-gary AB chapters either already had new executive members or are currently readying themselves for new executive mem-bership It is high time for each local chapter to support new executive members fully We have to work together in hard times We have wasted valuable time dredging up the past and hurting each other It is time for the association to be revitalized with new looks and new talented men

The associationrsquos regular general meeting and distributorsrsquo new product presentations are scheduled for June 7-8 2012 in Saint John NB (Please see the advertisement for details) This coming event is the first meeting in history prepared by active members and executive members in Eastern Canada I ask that interested stakeholders executive members and directors in each and every chapter participate in the upcom-ing general meeting I assume that distributors will also ex-plain about expanding their marketing networks nationwide restructuring their organizations and so on To cope with the changes I think each and every provincial chapter and the association have to correct their courses

I mentioned this idea several times in previous issues and repeat that an individual member with limited capital and ca-pabilities cannot win over a gigantic chain store I feel that it is desirable for members in Western Canada to invest in a small group change their type of businesses into great businesses or plan new big projects The age of individually-operated stores is finished Even major companies are making bigger invest-ments through mergers acquisitions and sales The limitations of being able to compete effectively are now obvious It is never too late for us to make efforts to change We still have a lot to do and many business opportunities are waiting for us Letrsquos unite invest together to thrive From now on we should change ourselves instead of waiting for someone to change us I applaud newly-elected provincial executive members Letrsquos help them with united power I will see you all in Saint John in early JuneThank you John Bok President UKCIA of Canada

뒷뜰에 개나리가 피고 목련이 아름다운 빛깔을 숨긴채 따스한 봄기운을 기다리고 있습니다

이곳 밴쿠버의 봄은 코앞에 다가와서 희망

찬 계절을 알려 주는군요

하지만 계절의 아름다움은 우리들의 시야

및 환경은 훌륭하게 해주지만 경제활동에는

아무 도움이 되질 못하는것 같습니다 각 지

표상에 나타나는 수치를 보느라면 지난해를

대비하여 미미한 상승이나 같은 수치인것을 확인하면 작

년대비 물가상승률에도 못미치는것 같습니다 또한 각 지

역협회의 소식들을 접해보면 어느 한곳도 조은 소식이 없

는 실정임에 아직도 세계의 경제는 암흑속을 헤메이는것

같습니다

이러한 소식에이어 온주협회의 신임회장단 탄생은 회

원 여러분의 기대를 그대로 반영된 것이라 생각됩니다 암

울한 경제여건속에 힘겨루기 반목등으로 점철된 협회의

모습은 부끄럽기도하고 대내외적으로 설명하기 힘들었

을 것입니다 또한 BC 주 뉴브런스윅 주 알버타의 캘거

리 에서도 신임회장단이 탄생했거나 준비중에 있습니다

이제는 각 지구협회에서도 새로운 옷으로 바꿔입고 출발

하는 모든 협회의 신임회장단에 힘을 실어주어야 할때가

왔습니다 힘들때 일수록 함께 일해야 합니다 지나간 일

들은 깨끛히 잊어버리고 지금부터라도 다시 시작해야 합

니다 과거를 들추고 험집내기등에 몰두하는 동안에 우리

는 지난 몇년을 허송세월로 보낸것입니다 총연도 이제 새

로운 모습과 새로운 인재들로 거듭날때가 오고 있음을 실

감합니다

다가오는 6월 7-8 일에는 뉴 브런스윅의 세인트 죤 (

St John New Brunswick ) 에서 2012 년 총연합회 정

기총회 및 공급사와의 신제품 설명회의가 진행될 예정입

니다 ( 상세내용은 광고참고요함 ) 특히 이번총회는 멀리

동부캐나다에서 활동하고 계시는 회원분들과 회장단에서

준비하시는 역사상 처음으로 열리는 회의 입니다 관심있

는 회원분들 그리고 지역협회의 회장단 및 이사 여러분들

의 참여를 바랍니다 특히 이번회의에서는 공급사들의 영

업망 전국확대및 조직개편등에 관하여 설명이 곁들여질

것을 예상합니다 이에 대처하여 각 지역협회및 총연의 방

향이 새로이 궤도를 수정해야 한다고 생각 합니다

여러번 회보에서도 언급 하였습니다만 회원 한사람의

자본과 능력으론 거대한 체인회사의 힘에 싸워 이길수는

없습니다 이곳 서부의 회원들은 삼삼오오 투자하여 훌륭

한 사업들에 업종을 변경하여 투자또는 신규로 대형 프

로젝트를 계획하고 있는것이 바람직하게 느껴집니다 나

홀로의 세월은 이미 지났습니다 대기업에도 매각및 합병

등으로 투자의 대형화가 대세입니다 경쟁력의 한계가 지

금 우리주변에 와있습니다 여러분들도 이제 변화를 위하

여 노력하십시요 절대로 늦은것이 아닙니다 아직도 우리

주위에는 할일 그리고 많은 사업들이 기다리고 있습니다

서로 협동하여 함께 투자하고 공생하는 사회를 만들수 있

습니다

이제부터 우리가 변화되기를 기다리지말고 스스로 변

화합시다

새로이 출발하는 지역협회의 회장단에게 박수를 보내며

힘을 모아 도와주시기 바랍니다 유월초 세인트 죤 에서

뵙겠습니다 감사합니다

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 32: CCW Magazine: May / June 2012

UKBA of CanadaUnited Korean Commerce and Industry Association of CanadaDate Apr 12th 2012

To Our Valuable Business PartnersRe Invitation to Annual General Meeting of UKBA in 2012

We wish your companyrsquos continual growth and prosperity and would like to convey our sincere gratitude to your unsparing support and cooperation with our local divisions and our organization for our members business

As you are well aware UKBA of Canada has 6500 members across Canada with diverse businesses such as hotels motels gas stations carwashes liquor stores gro-cery stores and convenience stores etc and that we organize an annual meeting with all our business partners every year

The purpose of this meeting is to improve the relationship and understanding between our organization and your company All the presidents and directors of each regional division will be present at the meeting

The sessions will have 30 to 40 minutes of presentation on the launching of new goods and services information of sales promotions etc followed by 20 to 30 min-utes of Q amp A The presentations will be from 200 to 530 pm on June 7th 900 am to 1230 pm on June 8th The registration fee is $75000 for each session The final day June 9th of our event all participants are invited to join us for a round of golf

Itrsquos a great pleasure doing business with youThank you very much for your support

John BokPresident of UKBA of Canada(UKCIA of Canada)Email ukbaofcanadayahoocokrTel (780) 918-5272Fax (514) 326-1134

CONVENIENCE amp CARWASH CANADA 39

We would like to invite you and your company to participate in the united Korean Commerce and Industry Association of Canadarsquos annual national meetings Come join us for two days of meetings where we discuss new products and working together to expand our businesses

Date June 7th amp 8th

Place Best Western Plus Saint John Hotel amp Suites 55 Major Brook Drive Saint John NB E2J 0B2 1-(506) 657-9966 lrm

Airport (YSJ) Saint-John New Brunswick )Contact John H Bok President of UKBA of Canada (780) 918-5272

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 33: CCW Magazine: May / June 2012

TM

DISPOSABLETo bacco Me nth o lV anilla

SmokeHD

wwwHDSmokecom

HD 스모크고품격 흡연을 즐기세요

돈 잘 벌리는 3가지 획기적인 전자 담배 제품지금 이 제품들을 진열하세요

HD 스모크 딜럭스 스타트 키트

bull담배 9갑 상당bull충전용 배터리 및 투피스 디자인bull평생 워런티 보증bull3종 인기 플래버 맛 키트 담배향 진한 담배향 박하향bull고객기호에 맞춘 8종 플래버 담배향 진한 담배향

박하향 사과향 체리향 초콜릿향 커피향바닐라향

전자 담배

일회용 전자 담배

bull아메리카가 선호하는 일회용 전자담배bull3가지 고수요 플래버 담배향 박하향 바닐라향bull400번 흡입 가능bull가격 임의 설정bullFAV = 이익

코로나 프리미엄 전자 시가bull 인기있는 코로나 사이즈bull 1500번 흡입 가능bull 시가 35 개피 상당bull 실물같은 재모양 담배머리bull 부드러운 플라스틱 마우스 피스bull 풍부한 시가 향

왜 HD 스모크를 선택하나요bull 막대한 이익 창출bull 최소의 초기투자 비용bull TV에 광고되는 멋진 신규 아이템bull 유명인들이 선택하고 사용bull 고객 취향의 리필 제품 판매로 꾸준한 수익 창출bull 본사가 고객 창출bull 고객이 귀하의 가게 입소문 소개bull 무료 프로모션 제품 제공bull 무료 웹사이트 딜러 리스팅소개

지금 주문하세요전화 416-746-4700무료전화 1-855-HD-SMOKE 혹은 1-855-437-6653팩스번호 647-547-8176이메일 saleshdsmokecom웹페이지 wwwHDSmokecom

도매 및 소매업체 모집

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 34: CCW Magazine: May / June 2012

CONVENIENCE amp CARWASH CANADA 41

손님들이 나쁜 습관을 줄이기를 고려할 때 또는 간접흡연 없

이 때때로 한 번 담배를 피울 때 전자 담배는 전통적인 흡연

에 대한 대안으로서의 장점을 광고한다 외관 촉감 맛 그리

고 들이마신 담배 연기에서 화학약품을 뺀 물질의 느낌 모두

를 갖추고 이러한 제품들이 캐나다 편의점에 진출하고 있다

ldquo이 새로운 종류의 제품은 지난 해에 대단한 성장을 했

다 그리고Smoke NV사의 성장의 대부분은 편의점 부문에

서 바로 이루어졌다rdquo라고 Smoke NV Inc 사의 전무이사인

Shanu Mohamedali씨는 말한다 ldquo편의점 시장은 가격이 알

맞은 건강에 좋은 제품의 충동구매를 할 준비가 된 새로운

고객들의 주의를 끌면서 또한 단골손님들이 쉽게 그들이 원

하는Smoke NV 제품을 찾는 것을 허용하므로 우리 제품에

이상적이다rdquo

Smoke NV사는 현재 소매점에 (인기있는 품목의 순서로)

캐나다 멘톨 복숭아 커피 사과 초콜렛 그리고 미국의 맛

을 포함하는 7개의 다른 맛으로 제공되는 교체할 수 있는

카트리지 (끼우는 용기) 일회용 전자 흡입기 (Disposable

Electronic Vaporizers) (캐나다 및 멘톨 맛 모두를 이용 가

능) 재충전 가능한 배터리 USB 충전기 및 세 개의 카트리지

(끼우는 용기)를 포함하는 일회용 전자담배의 새 제품계열

인 새로운 Express Kit을 제공한다

ldquo우선 그리고 가장 중요하게는 우리 제품들은 니코틴을

포함하지 않으며 그 이유로 우리가 그 제품들을 전자담배

라기보다 흡입기라 부르기를 원한다rdquo라고 Mohamedali씨

는 설명한다 ldquoSmoke NV 등록상표가 붙은 액체의 성분은

100퍼센트 식품이다 경쟁업체와 달리 우리는 제품의 제조

에 유독성 접착제를 사용하지 않는다 대신에 손님들에게 훨

씬 안전한 제품을 가져오는 나사못을 사용하는 부착시스템을

사용한다 우리는 또한 오늘날 시장에서 찾을 수 있는 가장

발전되고 위생적인 제품 테스트를 한다rdquo

다양한 일회용 제품과 함께 소매업체들은 손님들에게 재

충전 가능한 품목과 보충하는 추가 기기를 제공할 수 있

다 Jasper and Jasper는 완전히 충전된 일회용의 제품인

Impulse제품과 또한 두 종류의 재충전 가능한 제품을 제공한

다 주요 제품은Revive인데 두 개의 리튬 이온 배터리 3개

의 카토마이저 (카트리지와 아토마이저의 합성어 리필-액

인기 제품전자담배를 캐나다 편의점에 선보이다

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 35: CCW Magazine: May / June 2012

wwwwashworldinccom

Is the choice between High Velocity and Razor going to be difficult

워시월드사의 레이저 시스템에 대해서

세차장 오너들은 무엇이라고 할까요

ldquo우리는 레이저 시스템이 가장 최신 기술이라서 구매했습니

다원격관리 시스템(Virtual Attendant)은 기계를 직접 옆에서 계

속지켜보지 않아도 되기 때문에 큰 장점입니다 고객들도 이 시

스템을설치한 것에 대해 저희한테 고마워 하고 있습니다rdquo

매스 애비뉴 세차장의 그렉 톰슨씨

ldquo그 기계는 정말 대단해요 직원들과 서비스도 최고입니다

레이저 시스템은

정말 뛰어난 설비예요rdquo 소피 새디스 세차장의 스코트 포드씨

레이저 시스템에 대해서 왜 이렇게 호평을 할까요 그것은 레이저 시스템을

돋보이게 하는 이러한 특징들이 표준이기 때문입니다

bull 원격관리시스템(Virtual Attendantreg)- 세차 설비조정을 위한 현장 입회 불필요

bull 부드러운 원형 아치 세차 동작bull FlexPassreg system ndash 아치형 설비를 통해 일회

통과로 상부와 측면 동시 세차bull VS2regndash차량 사이즈 자동 측정 시스템으로 차량

위치 조정 불필요bull 차량 앞과 뒷면은 3회 왕복 기술로 완벽 세차bull 벨트 구동 기술 적용으로 차량 움직임 불필요

품질 제일주의

초고속 세차 시스템과 레이저 초정밀 세차 시스템중 선택하시기가 어려우시다고요 그러실지도 모르지만 한가지 좋은 소식은 저희는 나중에 다시 도입하려고 하면서 현재의 세차 시스템 공급을 중단하지는 않겠습니다 귀하께서 항상 선택권을 가지신다는 것은 좋은 일입니다 워시테크에 전화 주시면 귀하의 올바른 선택을 도와 드리겠습니다

오늘 전화 주세요 wwwwashtechca

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 36: CCW Magazine: May / June 2012

VANCOUVER I NANAIMO I EDMONTON I CALGARY I SASKATOON I REGINA I WINNIPEG I MISSISSAUGA I OTTAWA I MONTREAL I MONCTON I DARTMOUTH I STJOHNrsquoS 7785887635 2502646543 7804662171 4037351103 3066650223 3067211030 2046338569 9056708863 6132240685 5143552366 5068611010 9024687342 7097470015

자신있게 권해 드립니다연료 펌프에서 EMV 칩과

비밀번호를 사용하는 카드 결제 가능

최선의 투자로 찬란한 미래를

최선의 투자로 찬란한 미래를

FlexPay 결제 시스템은 귀하가 어디에서든지 지불할 수 있게 해주며 앞으로 EMV 칩과 비밀번호 사용 결제도 가능합니다

Convenience and Carwash June 2010 EMV NEE_Koreanindd 1 6102010 91751 AM

CONVENIENCE amp CARWASH CANADA 43

체의 내용물을 다시 채우는 것) 주요 어댑터 및 휴대용 케이

스를 특징으로 한다 Xplorer제품은 하나의 리튬 이온 배터

리 두 개의 리필 USB 휴대용 케이스로 구성된 본질은 동일

한 제품이다

ldquo우리 제품의 독특한 점은 다른 회사들이 사용하는 표준 rsquo가열막대rsquo를 사용하지 않는다는 점이다rdquo라고 Jasper and

Jasper Canada Inc사의 George Muzaic씨는 말한다 ldquo우

리제품은 과열이 없으며 일정하게 수증기를 생산하는 정밀

한 가열을 위한 나노 소재를 사용한다 또한 유럽에서 재설

계된 끝이 부드러운 휴대용제품을 제공하는 유일한 회사이

다 모든 다른 회사는 딱딱한 금속의 포장재를 사용한다 자

체 연구와 개발을 통하여 우리가 사용하는 재료는 소비자에

게 기존의 담배 제품에 대한 현실적인 대체상품을 제공하며

제품의 무게를 줄였으며 입술에 닿았을 때 부드러운 느낌을

주며 흡입할 때마다 일정하게 수증기를 제공한다rdquo

ldquo전자 담배를 취급하는 소매업체에게 여러가지 장점이 있

다 가장 중요하게는 전자담배의 수요가 많으며소매점이 전

자담배를 제공하지 않으면 큰 기회를 놓치게 되는 것이다

그 결과 심지어는 다른 상품의 판매의 기회도 놓치게 되는 것

이다rdquo 라고 HDSmoke사의 Andreas Voulis씨는 설명한다

ldquo두번째로 이 제품들은 일반적으로 엄청난 수익을 제공하

며 교체하는 카토마이저 (카트리지와 아토마이저의 합성어

리필-다시 채우는 것)에 의해 추가판매를 할 수 있다 전자

담배는 판매제품 중 필수품목이다rdquo

그는 8개의 맛과 2개의 색상으로 이용가능한 회사의 다양

한 초보사용자를 위한 도구인 교체가능한 카토마이저를 가리

킨다 재충전가능한 배터리와 다양한 색상의 휴대용 케이스

를 사용하여 손님들은 HDsmoke를 스스로 원하는 대로 바꾸

고 필요에 맞출 수 있다

전자 담배는 블랙 마켓 아닌 전시판매 가능솔직하게 전자담배가 담배 제품은 아니지만 소매업체들

은 여전히 그 제품의 판매를 막는 법령에 대해 여전히 걱

정한다

ldquo전자 담배는 담배 제품으로 고려되지 않으며 담배법

에 의해 구속되지 않는다rdquo 라고Voulis씨는 설명한다 ldquo

그러나 담배 제품과 유사하게 우리는 모든 우리 소매업

체 판매업체 및 배급업체에 이러한 제품의 판매는 합법적

으로 담배를 피울 수 있는 나이에 해당하는 자들에게 국한

한다고 조언한다rdquo

ldquo이 문제에 대한 적절한 지식이 결여되어 우리는 기술

에 관해 우려를 표명하는 개별적인 검사관들이 있다rdquo 라

고 Mohamedali씨는 덧붙인다 ldquoSmoke NV사는 항상

교육을 통해 이러한 상황에 대응해 왔고 공무원들이 시장

의 존재를 예상하고 일련의 기준 확립하는 것뿐 아니라 우

리 제품 및 의도에 관한 허위 정보를 줄이기 위하여 정부

의 다양한 직급의 사람들과 긴밀하게 작업해 왔다 우리는

때때로 캐나다 보건성(Health Canada)가 lsquo전자 담배rsquo

에 관해 공표한 마지막 입장에 대한 우려를 듣는다 그러

나 이 정부의 입장은 니코틴을 함유한 제품에만 적용된다

Smoke NV사는 전적으로 이 입장을 지지하며 캐나다보

건성(Health Canada)이 어떤 형태로든 곧 업계의 법규를

준비하기를 기대한다rdquo

전자 담배는 담배 제품으로 고려되지 않으므로 편의점

에 공공연하게 진열할 수 있으며 문을 달고 제품을 가리면

서 숨겨놓을 필요가 없다

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 37: CCW Magazine: May / June 2012

44 May | June 2012

변화의 시대이다분명히 캐나다의 편의점은 15년동안 고

수해온 전통적인 제품을 모아놓은 것은 오늘날의 손님들의

관심을 덜 끈다는 것을 알고 있다 세상의 발전 속도가 빠를

수록 편의점은 현대의 시간의 압박의 어려움을 충족시키는

것을 돕는 데에서 기회를 찾는다

이 점에서 조리된 음식을 판매하게 되었다 매일 천만명의

캐나다인이 편의점의 문을 걸어 들어온다 이는 천만명의 수

요를 반영하고 현재 손으로 만든 샌드위치 버거 수우프 그

리고 심지어 파타이를 포함하는 제품과 서비스에 있어서 긍

정적인 변화를 시도하기 위하여 천만 개의 기회가 있다는 것

이다 담배 판매가 감소하므로 운영자들은 음식서비스를 제

공하여 편의점을 신문이나Players Lights담배 한 갑을 사

는 것 이상의 동네에서 신속한 서비스를 제공하는 상점으로

만들었다

조리된 음식에 관련하여 소비자들이 편의점에서 가장 흔

히 선택하는 것은 (인기 품목부터) 델리 미트 샌드위치 치킨

요리 버거 핫도그 아침식사용 샌드위치 프렌치 프라이 그

리고 피자이다 (NPD Group의 CREST 서비스) 간단히 구

입할 수 있는 (스낵) 품목은 소비자들에게 가장 인기가 있는

품목이며 조리된 음식 품목중 일등상품인 델리 미트 샌드위

치보다 훨씬 많이 판매된다

ldquo편의점 운영자를 위한 관건은 이미 패스트 푸드(QSR)

운영자들이 이미 서비스를 제공하는 부문에서 경쟁할 수 있

는 지 여부와 소비자들에게 경쟁력있는 품질로 제품을 제

공할 수 있는 가이다rdquo라고 NPD Group의 산업 전문가인

Joel Gregoire씨는 언급한다 ldquo또한 이익을 유지하면서

요구되는 필요한 운영상 조정을 할 수 있는가 아마도 더 중

요하게는 편의점에서 소비자의 행동이 전통적인 스낵을 사

는 데 맞추어져 있는 상황에서 편의점경영자들이 소비자들에

게 조리된 음식을 선택할 수 있음을 알리는 홍보 전략에 기꺼

이 투자할 의사가 있는가rdquo

냉동된 조리된 음식을 특히 볼 때 방송되는 시간이 중요하

다라고 Gregoire씨는 말하며 거의 모든 부문과 업소에서의

음식 및 음료 소비를 추적하는NPD Group의 국내 음식산업

의 추세에 대한 서비스를 지적한다 ldquo18-34세의 젊은 성인

들은 간편함때문에 그리고 lsquo끊임없이 바쁠rsquo 가능성이 있

으므로 점심식사로 전자렌지로 데우는 냉동음식을 먹을 가능

준비된 실행 편의점 소매업자들이 담배 판매같은 전통적인 시장이 작아지는 것을 보면서 경쟁이 심해지는 비즈니스 현장에서 조리된 음식 프로그램같은 품목으로 경쟁력의 우위를 차지하기 위해 관심을 두고 있다

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 38: CCW Magazine: May / June 2012

밀크쉐이크와 더 많은 제품귀하의 업소를 위해 더 많은 제품을 갖추었습니다

슬러시는 단지 기회의 11만 차지합니다

밀크쉐이크 스무디 및 프로즌 커피는 남은 혼합 프로즌음료시장의

89를 차지할 것입니다

다양한 맛

더 큰 매출

더 많은 진열방법

더 많은 진열방법

더 많은 재미 2011년 NACS

에서 최고의

신제품 2위로

선정되었음

2010년CREST 데이타 (추정평균 밀크쉐이크 가격 $250평균 스무디 가격 $375평균 프로즌 커피 가격 $350평균 슬러시 가격 $100

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 39: CCW Magazine: May / June 2012

46 May | June 2012

성이 더 높다 (예를 들면 직장에서) 65세 이상의 소비자들

은 주로 저녁으로 먹는데 바빠서 먹기보다는 이 나이대의 소

비자들은 준비를 거의 하지 않아도 되는(치우는 것도 거의 없

음) 집에서 먹는 저녁으로서의 해결책이라는 것이다이 부문

은 독신자에게 완벽하다 대낮에 젊은 소비자를 위한 바쁠 때

먹는 해결책으로 냉동조리음식을 특정한 위치에 배치하는 것

은 편의점 부문에서 판매하는 것이 더 적합한 것으로 입증될

수도 있다 이를 염두에 두고 만약 편의점 내에서 먹을 수 있

도록 냉동 음식을 제공한다면 음식을 데워서 먹는 것을 돕는

편리한 환경을 고려해야 한다rdquo

이 편리한 환경은 많은 응용의 결과이다예를 들면 약국 체

인점들이 편의점 부문으로 더 많이 이동하면서 편의점들은

정면으로 경쟁에 대항하기 위해 식료품 냉동음식을 덜 제공

하고 뜨거운 음식과 스낵을 더 많이 제공한다

ldquo경쟁이 증가하면서 편의점들은 늦은 밤 우유 한 통구입

하는 것 이상의 장소로 변화해야 한다rdquo라고 국내 편의점 부

문에 주요 배급업체이며 업소에 서비스를 제공하는 주요업체

인Core-Mark 사의 캐나다 마케팅담당 법인 이사인 Chuck

Arcand씨는 말한다

Arcand씨는 Core-Mark사가 편의점의 음식서비스의 빈틈

을 채우는 제품을 제공한다고 보고한다 예를 들면 업소내 또

는 사무실에서 데울 수 있는Richmond Valley 냉동요리와 한

쪽 또는 파이 전체를 뜨거운 채 판매하거나 또는 집에 가서

구워 먹을 수 있는 냉장된 제품을 판매하는 피자 프로그램을

제공한다 ldquo이 피자는 학교에서 가까운 업소에 적합하다rdquo

라고 그는 말한다 Core-Mark사는 또한Campbellrsquo사의 수

우프 프로그램을 제공하는 데 끓는 물을 부어 완성하거나 새

로운George Pepper 수우프품목이 있다 아침용 버리토와 다

른 품목 시중의 어느 제품과도 동등한 수준의 냉동 제품 (6개

의 다양한 도너츠)을 포함하는 빵페이스트리 모은 제품을 제

공하는 회전하는 그릴이 또한 있다 추가로 Core Mark사는

신선한15-에서-20개의 다양한 종류 및 특정업소 분위기상

변경된 (CO2)선택가능 한 것을 특징으로 하는 샌드위치 프로

그램을 제공한다

ldquoCore-Mark사는 업소내 이익의 중심점을 만들고 간접비

를 줄이는 것을 돕는 데 있어서 진정한 협력자이다 우리 회사

의 긴밀한 지원때문에 많은 재고를 보유할 필요성을 또한 줄

일 수 있다rdquo

분명히 냉장이나 음식의 완성이나 선반의 위치 같은 제품상

의 감독이 필요한 음식 프로그램을 제공할 때 긴밀한 지원은

중요하다 이 부문에서 CoreMark 사와 캐나다 전역에 200

대 이상의 차량으로 서비스를 제공하는 업소에 직접 공급하

는 선두업체인 National DSD Group 와 같은 다른 회사가 활

동하기 시작했다

ldquo우리 회사의 직원들을 업소의 운영 내내 샌드위치와 다른

스낵 부분을 서비스하기 위하여 정기적으로 업소 내에 배치

한다rdquo라고National DSD사의Henry Arsenault씨는 말하며

회사가 이동하는 차량 내의 스낵음식의 창고같은 것을 만드는

속성을 가진 다양한 온도를 가진 트럭을 제공한다고 보고한

다 그것은 또한 소비자의 수요에 있어서 중요한 요소인 꾸준

한 재고보충을 의미한다 ldquo편의점 고객들이 특정한 스낵샌

드위치를 찾으러 업소에 들어올 때 손에 그 원하는 제품을 쥐

어주는 것이 중요하다 이는 고객이 다시 업소에 돌아오게 유

지하는 편리함을 나타낸다rdquo라고 그는 말한다

커피와 신선한 샌드위치에 있어서 MTY Group사는 업

계에서 제공할 제품이 많다 작년에 그 그룹은MR SUB와

Country Style 상표를 구입했는데 편의점 운영자들이 손님

들에게 두 상표를 제공할 수 있는 것을 보게되는 프로그램을

지금 시작했다

MTY 사의 빠른 서비스과의 새로운 비즈니스 개발담당 부

사장인 Karen Weldman씨에 따르면 Country Style 및

MRSUB Express 프로그램의 시작은 음식서비스를 시작

하기를 기대하는 편의점과 주유소에 새로운 해결책을 대표

한다 ldquoMr Sub은 1958년에 캐나다에서 설립되었고 유

명하며 매우 존경을 받는 상표이다 Country Style도 마찬

가지이다 두 상표 모두는 음식서비스업체중에서 두 상표

를 가치가 높고 품질이 좋은 업체로 보는 소비자들에게 신

나는 대안을 제공한다rdquo라고 그녀는 말한다 그녀는 편의점

이Country Style 프리미엄 커피 프로그램과 금방 만들어진

Mr SUB샌드위치를 제공하는 것으로 구성되는 하루종일 편

의점의 일부분에서 음식을 제공하는 비즈니스공간을 만들

기 위해서 단지480의 제곱 피트와 약$150000의 투자금이

필요하다고 언급한다

ldquo편의점 소매업이 진화하고 있다rdquo라고 그녀는 말한다

ldquo업소들은 현재 그 어느 때보다 더욱 손님의 요구에 부응

하며 서비스에 중점을 둔다 음식을 제공하는 것은 캐나다의

편의점의 현대적인 특징이다 조리된 음식 제품이 가져다 주

는 경쟁력의 우위를 갖추지 않으면 업소들은 경쟁하기가 훨

씬 힘든 것을 알게 된다rdquo라고 그녀는 말한다

실제로 옛날에 질문은 ndash lsquo우유 마셨어요(Got milk)였

다rsquo 오늘날 비즈니스의 복잡성과 고객들의 요구로 편의점

운영자들은 AampW 에서 Chester Fried Chicken 과 같은 상

표와 협력한다 이제 빵 하나와 아침에 먹을 시리얼 한 상자

를 구입하기 위해 들어오는 손님에게 하는 질문이ndash lsquo프렌

치 프라이도 함께 구입하시겠습니까가 될 수도 있다rsquo

Ad IndexAirLift Doors 31BIC 24Blendco 36Canadian Trade House 16Core-Mark 14 19 Direct Cash OBCACCESS CASHEZEE ATM IFCFReal 45Gourmet Chips IBCHD Smoke 5 8 40Interac Association 22Jasper amp Jasper 10MI Petro 33 38 National DSD 12National Energy 22 43Oasis 29Petroleum Equipment Institute 26Pumps amp Pressure 27RYKO 28Tanknology 30Wash-Tech 34 42WPMA 25

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM

Page 40: CCW Magazine: May / June 2012

C

M

Y

CM

MY

CY

CMY

K

CCWC_Sept2011_HI RESpdf 1 842011 114707 AM