chien luoc phan phoi san pham quoc te_48kd2_university_

8/14/2019 chien luoc phan phoi san pham quoc te_48kd2_university_

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PHN PHI SN PHM QUC T

www.dinhtienminh.net

CHNG 7

Mc lc

Cc yu t nh hng hot ng phn phi1.

Knh phn phi sn phm quc t2.

Qun tr knh phn phi3.

Thm nhp knh phn phi nc ngoi4.

2Th.S Dinh Tien Minh

Phn phi vt cht sn phm quc t5.

Mc tiu chng 7

Nhng yu t nh hng n hot ng phn

phi sn phm quc t.

Knh phn phi sn phm quc t.

Qun tr h thng knh phn phi quc t.

Thm nhp knh phn phi nc ngoi.

Phn phi vt cht ca sn phm quc t.

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1. Cc yu t nh hng hot ng phn phi

Cc yu t mi trng kinh doanh khc nhau.

Yu t v khong cch a l.Nhn t c im ca sn phm.

Yu t kh nng ca cng ty quc t.


2. Knh phn phi sn phm quc t


Nh sn xut

Cng ty kinh doanh

xut khui l xut

khu

Trung giannhp khu VPD hay

chi nhnh

Ngi tiu dngNTD cng

nghip

Nh bn bun aphng hay i l

Nh bn l

Xut khutrc tip

Trongnc

Ncngoi

3. Qun tr h thng phn phi quc t

Tuyn chn thnh vin knh phn phi.

ng vin, khuyn khch thnh vin knh.

Kim tra, nh gi thnh vin knh.



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4. Thm nhp knh phn phi nc ngoi

Knh kh thm nhp.

Piggybacking.

OEM

Lin Doanh.

Mua li c s.

Khi s doanh nghip mi.


5. Phn phi vt cht sn phm quc t


Van chuyen xa 46%

ieu hanh 4%

X ly n at hang 3%

Chi ph lu kho 10%

Tien thue kho bai 26%

ong goi 5%

Giao va nhan 6%

Chi ph c tnh cho tng yeu to cua phan phoi hang (tnh theophan tram) tren tong chi ph

5. Phn phi vt cht sn phm quc t (tt)


TOC O TAN SO MC TIN CAY KHA NANG MC KHA CUNGCHI PHThi gian giao hang So lan ch /ngay ung gi X ly u loai hang Phuc vu khap ni ta n/ km

Sat 3 3 2 2 2 2Thuy 4 4 3 1 4 1Bo 2 1 1 3 1 3Khong 1 2 4 4 3 4


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5. Phn phi vt cht sn phm quc t

Cc yu t mi trng kinh doanh khc nhau

On the [View] menu, point to [Master],and then click [Slide Master] or [NotesMaster]. Change images to the one youlike, then it will apply to all the otherslides.


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chien luoc phan phoi san pham quoc te_48kd2_university_