Choosing the Right M2M Network Solution

Choosing the Right M2M Network Solution One Size Does Not Fit All

June 26, 2012

Global Leader in 4G Network Solutions

Ken Hosac VP Business Development CradlePoint

©2012 CradlePoint Inc. | All rights reserved. | Informa<on subject to change without no<ce. 6/26/2012

§  Market Overview §  Device Considerations –  Make vs. Buy Decisions –  Time-‐to-‐Market Considera<ons

§  Network Considerations –  Connec<on Technologies & Speeds –  Geographical Footprint

§  Manageability Considerations –  Configura<on –  Firmware Upgrades

§  Business Considerations –  PCI Compliance –  Business Con<nuity

§  CradlePoint Solution Portfolio –  M2M Routers –  M2M Management PlaSorm

Agenda Choosing the Right M2M Network Solution

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M2M Market Overview Choosing the Right M2M Network Solution

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CradlePoint Overview Choosing the Right M2M Network Solution

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Existing Router Juniper, Cisco, etc

DSL Modem

CradlePoint 4G/3G Bridge

Primary Connect for Cut-‐the-‐Cord

Failover Connect for Business Con<nuity

Connected Devices for M2M (Machine-‐to-‐Machine)

CradlePoint 4G/3G Router

CradlePoint M2M Router

Wireless 4G/3G

Retail POS Customers

Branch Office Customers

M2M Customers


CradlePoint M2M Market Drivers Choosing the Right M2M Network Solution

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M2M Connectivity Wireless 4G/3G

Wired DSL/Cable

and or

Wired World

Wireless World

Cloud-‐based services required to manage and control M2M devices and informa<on

(access, control, enterprise integra<on)

MARKET DRIVER

Cloud-‐Based Control

4G provides wireless internet access at

wired cost & performance

MARKET DRIVER

Wireless 4G

Nomadic M2M devices (kiosk, ATM, signage) require wireless internet

access

MARKET DRIVER

Nomadic Devices


One Location, Multiple Devices Each device has independent access to the mobile network

Choosing the Right M2M Network Solution

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Rug Doctor

Kiosk

Redbox

Kiosk

Blue Rhino

Kiosk

Hart Systems

Inventory

Waste Mgmt

Recycling

WiFi-Soft

Customer WiFi

Network Failover

POS

Coinstar

Kiosk

GTECH

Lottery

StayHealthy Blood Pressure

Healthcare

ClearData Ntwks

ATM

CheckVideo

Security


§  Definition –  Technology that enables communica<on between devices without human interven<on.

§  Connectivity –  Phase 1: Ini<ally consisted of wired networks such as telephone lines –  Phase 2: Private wireless networks (non-‐cellular RF). –  Phase 3: Public carrier networks (mobile carriers)

§  Applications Retail -‐ Kiosks, Signage, ATM, POS Terminals

Security/Public Safety -‐ Video Surveillance, 1st-‐Responder Vehicles, Transporta<on -‐ Car, Bus, Train, Ships, Fleet Mgmt, Traffic Systems

Industrial -‐ Control Monitoring, Factory Mgmt, Handhelds Healthcare -‐ Medical Equip, Monitoring Devices, Automated Kiosks Consumer -‐ Appliances, Monitoring Devices, PCs, Tablets, Games

Energy -‐ Control Equip, Monitoring Devices, Usage Displays Buildings -‐ HVAC Control, Access, Video Surveillance,

IT & Networks -‐ Routers and Bridges

M2M Overview Choosing the Right M2M Network Solution

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Source: Beecham Research’s “M2M World of Connected Services”


Device Considerations Choosing the Right M2M Network Solution

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Three Options for M2M Connectivity M2M Device Considerations

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Router

Module

Chip Time & Effort

Antenna & RF Subsystem

Networking Firmware

Application Development

System Integration

Antenna & RF Subsystem

Networking Firmware

Application Development

System Integration

System Integration

Carrier Certification

Carrier Certification


Selection Criteria for the Three Options M2M Device Considerations

Router

Module

Chip

Shipment Volume

M2M Device Size

Low Medium (100k+) High

Small (meter)

Big (kiosk)

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Market Segments for M2M Routers M2M Device Considerations

Good Fit

CondiSonal Fit

Tough Fit

Digital Signage Kiosks Video Surveillance

Handheld Devices

Consumer Devices

ATMs

Utility Monitoring

Telematics Smart Meters

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Network Considerations Choosing the Right M2M Network Solution

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All Roads Lead to LTE M2M Network Considerations

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GPRS 0.12 dwn / 0.12 up

EDGE 0.34 dwn / 0.34 up

UMTS 1.8 dwn / 0.38 up

1xRTT 0.14 dwn / 0.14 up

1xEVDO 2.4 dwn / 0.15 up

1xEVDO RevA 3.1 dwn / 1.8 up

HSPA 7.2 dwn / 5.8 up

PA+ 21.6 dwn / 5.8 up

WiMAX 10.0 dwn / 5.0 up

GSM CDMA WiMAX

4G

3G

2.5G

The Math for Size • A large picture is approx 10 MB • MB = “mega-‐byte” • 1 MB = 1 million bytes • 1 Byte = 8 bits • 1 MB = 1,000,000 bits

The Math for Speed • Typical cable modem is 5 Mbps • Typical T1 modem is 1.5 Mbps • Mbps = “Mega Bits Per Second” • 1 Mbps = 1,000,000 bits per second • Cable modem = 5,000,000 bits/sec

The Math for Download Times • Large Picture is 10 MB, or 80,000,000 bits • Speed is 5,000,000 bits per second (on a cable modem) • Download Sme on a cable modem is 16 seconds • Download Sme on LTE (Verizon) is 5 seconds

DC-PA+ 42.0 dwn / 5.8 up

LTE 100.0 dwn / 50.0 up


§  Usage Type –  Primary Connect – wireless as an exclusive WAN –  Failover Connect – wireless as a backup to a wired WAN –  Dual Connect – concurrent wireless and wired WAN

§  Bandwidth –  High: Large file transfers such as streaming video, bandwidth-‐intensive apps, etc –  Low: Small transac<ons such as credit card approval, status update, etc

§  Geographical Footprint –  Urban vs. Suburban vs. Rural –  Interna<onal –  Can I address with a single carrier?

§  Data Plans –  Usage-‐based vs. unlimited –  Individual device plans –  Pooled plans

Network Considerations for M2M Devices Choosing the Right M2M Network Solution

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Manageability Considerations Choosing the Right M2M Network Solution

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§  Distributed Deployment Characteristics –  100s to 1,000s to 10,000s of remotely deployed units –  Lights-‐out opera<on with no local IT resources –  Truck rolls are expensive

§  Health Monitoring & Alerting – Monitoring devices behind firewalls in NAT networks –  Integra<on with exis<ng management frameworks

§  Configuration Management –  Ensuring consistency –  Preven<ng accidental or unauthorized changes

§  Data Usage Monitoring –  The lower-‐cost data plans are typically restricted by capacity limits

§  Firmware Upgrade Management –  Upgrades typically contain stability and security enhances –  Upgrades may be required (PCI Compliance -‐ mandatory within 1 month)

M2M Manageability Requirements Choosing the Right M2M Network Solution

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Business Considerations Choosing the Right M2M Network Solution

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PCI Compliance M2M Business Considerations

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§ PCI Security Standards – Objec<ve is to protect cardholder data – Required for any company that stores, processes or transmits credit card info

§ Business Drivers – Companies that fail to comply are subject to fines, lawsuits, and can even be banned from processing credit cards.

– Companies that are breached can find themselves in the news headlines, significantly impac<ng goodwill with customers, partners and shareholders.


Integration with External Platforms & Apps M2M Business Considerations

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Network Intelligence SaaS ApplicaSons

Loca<on Services

Data Usage Monitoring

QOS Monitoring

Device Management SaaS ApplicaSons

Config Management

Remote Upgrade Management

Monitoring & Aler<ng

3rd-‐Party SaaS Connectors

Applica<ons Enterprise (EMS/

ERP/CRM)

M2M Mgmt PlaSorms

Private Networking

WiPipe Central -‐ SaaS Pladorm

System Model (Devices/Networks)

Real-‐Time Database (Devices/Networks)

SaaS Applica<on Services

Customer Segmenta<on Management

Customer Authen<ca<on Management

SaaS Connector Services

Network & Device Connec<vity Services

Business Intelligence SaaS ApplicaSons

PCI Compliance Monitoring

Public WiFi Analy<cs

M2M Telemetry Analy<cs


CradlePoint M2M Solution Portfolio Choosing the Right M2M Network Solution

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CradlePoint COR™ CradlePoint M2M Solution Portfolio

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WiPipe Central

Centralized Management

Integrated Broadband Router for M2M Applica<ons

THE HEART OF YOUR M2M NETWORK • Designed for industrial-grade high-availability

deployments, including ATMs, Kiosks, Surveillance, Vehicles, etc. that require 24x7 connectivity • Multi-WAN support (3G, WiFi, Ethernet) "

with load balancing or failover/failback • Two Ethernet ports (LAN/LAN or WAN/LAN) • Secure IPSec VPN • Wireless 2x2 MIMO “N” WiFi (802.11 b/g/n)"

or non-WiFi options available. • Public Hotspot implemented using captive portal, w/

support for branded walled garden, T’s & C’s.

POWER / WAN / LAN

ON-OFF / LEDs / SIGNAL STRENGTH (IBR600 Shown, IBR650 Available with no WiFi)

www.cradlepoint.com/cor


WiPipe Central CradlePoint M2M Solution Portfolio

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Centralized Management

Device Administrator

§ WiPipe Central - cloud-based mgmt § Centralize control, monitoring &

upgrades for distributed deployments § Group-based configuration of multiple

devices for greater efficiencies § Hosted solution eliminates need to

install software or maintain a server § Minimizes truck rolls and on-site IT

resources, saving time and money


Questions? Ken Hosac VP Business Development CradlePoint

[email protected] www.CradlePoint.com

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www.cradlepoint.com/COR www.cradlepoint.com/WiPipe

www.cradlepoint.com/ 4g-‐3g-‐network-‐solu<ons/

case-‐studies

Documents

Choosing the Right M2M Network Solution