The rise of the digital donor Civil Society / Charity Technology Conference

#charitytech15

Helena Martins @helkombi Head of Digital Engagement @ndcs_uk

Landscape

screening …

1 | … offline is dead

2 | the web & online too.

3 | it’s a beautiful digital world …

4 | … off many devices ...

4 | … where we’re always connected

5 | … where we also wear the tech.

6| a world of increasingly smart cities

7| … and less cash on our pockets!

8| where technology grows 4x

1st organise

Break down the silos

with cross- collaboratio

n teams

Work with common goals between

Fundraising, Digital and Data Team

Understand your donor

…

… behaviour per channel,

journeys within the giving funnel and why

they donate.

Understand your funnel

…

… conversion per channel, per device and map the multi-channel

migration

2nd optimise

Single channel

optimisationInspect each channel of

your donation funnel.

£ Income £

Conversion

donations

LeadsDonation

page

Prospects

eyeballs

Multi-channel

fundraising

Activate all your channels for fundraising.

Cross-channel

optimisation

Optimise the journeys between channels and

different devices.

Image by Katherine Barrow @Katbarrow

Cross-channel

fundraising

Develop campaigns with multi-screen

experiences and or across different

channels.

3rd inspect & adapt

Analyse your giving

funnelThere’s always room for

improvement. Always!

4th repeat & have

fun

Digital it’s not a 9 to 5

job

Technology + Psychology + Marketing

= Digital Jedi

The rise of the digital donor Civil Society / Charity Technology Conference

#charitytech15

Helena Martins @helkombi / Head of Digital Engagement

@ndcs_uk