College English Course for Overseas Undergraduates

College English Course for Overseas Undergraduates

暨南大学外招生《大学英语》教学课件

JNU QUALITY COURSE

暨南大学外国语学院

a new language course for tomorrow’s business leaders

体验商务英语

Course Book 3

综合教程第三册

intermediate Business English

MARKET LEADER

JNU QUALITY COURSE


MARKET LEADER BOOK TWO

UNIT THREE

COMPANY 暨南大学精品课程

JNU QUALITY COURSE

JNU QUALITY COURSE


4

Listening Reasons for success

JNU QUALITY COURSE

ML Book three unit one overview

Reading Company Websites

Vocabulary Describing companies

Language review present simple and present continuous

Skills Presenting your companies

Case study Valentino chocolate


暨南大学精品课程项目暨南大学精品课程项目外国语学院大学英语教学部制作外国语学院大学英语教学部制作

Warmer

• family-owned• multinational• small• medium-sized• profitable• failing• bankrupt• work for a• stay with a• change


Be not afraid of growing slowly; be afraid only of standing still.

Chinese Chinese proverbproverb


Starting up

• Which of these companies would you like to work for? Why? List the advantages and disadvantages of each kind.

• a family company• a multinational company• your own company


May be more friendly in a small family business. But some family-owed business are multinationals with thousands of employees, and the environment may not be that different to working in an ordinary multinational. self-employed people working on their own sometimes complain about feeling isolated. You may feel more in control running your own company, but there again, if you have employees to look after, this can be a big responsibility.

Work Environment


Small family companies may or may not pay good wages and salaries. One issue here is that when multinationals come to an area with low unemployment, they may make it more expensive for firms in the area to employ people in office or factory jobs. On the other hand, some multinationals are well known for paying very low wages to people in places such as fast-food outlets. The pay of self-employed people, of course, varies enormously.

pay


There will be fewer opportunities for promotion in family companies, especially if family members are in key positions. Multinationals will probably offer more scope – the fast-food worker may become a branch manager and possibly go even further, but examples of top managers who have risen all the way from shop floor level are rare.

Promotion probabilities


Family companies may hesitate longer before laying people off out of a feeling of responsibility towards their employees. Multinationals have had different attitudes towards laying people off, but companies in general are probably quicker to lay people off than before.

Job security/probability that you will keep the job


Starting up

Which of these business sectors do you work in (or would you like to work in)? Can you name a company in each sector?

Telecommunications/Media

Engineering

Retailing

Construction

Tourism

Banking and finance

Transport

Vehicle manufacturing

IT(information technology)/ electronics Food and drink

Pharmaceutical Other


2.The money a company makes after taking away its costs is its

Vocabulary: Describing companies

share price

subsidiary

workforce

market share

profit turnover

head office

1.The amount of money a company receives from sales in a particular period is called its

3.A company which is more than 50% owned by a parent company is called a



share price

subsidiarysubsidiary

workforce

market share

profit turnover

head office

4.The employees in a particular country or 4.The employees in a particular country or

business are called thebusiness are called the5.The percentage of sales a company has in

a particular market is its 6.The main building or location of a

large organization is its7.The cost of a company’s shares is its



share price

subsidiary

workforce

market share

profit turnover

head office



• continue its excellent performance• at a difficult time• we are a highly competitive business.• be at an all-time high of €9.6• have a positive effect on our cash

flow.• thanks to• finance a number of new projects• be our most valuable asset


company Main activity Nationality

Cisco System Internet equipment supplier

American

Car manufacturer

Bacardi Martini Spanish

Travel and financial services provider

American

Bayer German

Clothing manufacturer

Sony Electronic goods manufacturer

Maersk Danish

Peugeot French

Drinks supplier

American Express

Drug and chemical maker

Benetton Italian

Japanese

Container ship operator


Listening reasons for success

In 1950s, British motorbikes dominated world markets now almost completely served by Japanese manufactures. E.g. Honda, (Suzuki). However, Triumph made a comeback after a period of difficulties and now makes world-class bikes again.

Triumph, the British motorcycle


Listening :Reasons for success

3.1 A

Keys:

1. Strong brand name

2. New model

3. Up-to-date look


Keys:

We’ve focused on ………….and also on the ………..of our product. It’s taken a bit of time to build up ………… ,but we’ve done well in the first nine years, and we are now a ……… alternative ………….

stylingquality

sales

serious manufacturer

Listening :Reasons for success

3.1 A


Listening: Reasons for success

3.2 C

1

2

3

4

T

T

F

F

5

6

7

F

T

F


Reading: Company website

Brands Zodiac, Gemini, Capricorn

Revenues

Headquarters

Number of employees

Main aim

more than $8 billionmore than $8 billion

SeattleSeattle

more than 100,000more than 100,000

long-term, quality growthlong-term, quality growth


Match worlds on the left from ‘company milestones’ with their definitions.

1. go public2. go

international3. launch4. go online5. achieve sales6. establish

a) sell in overseas market

b) trade on the Net

c) offer shares on the stock market

d) introducee) set upf) reach a sales

target

Reading: task E


1. We normally _____ (hold) our sales conference in Spain, but this year we __________ (hold) it in Poland.

2. Although we _________ (use) our own sales rep at the moment, we generally ___ (use) agents in Japan.

3. It normally _____ (take) us two years to develop a new product.

4. We don’t often _____ (raise) our prices more than 5%, but this time we _________ (raise) them 10%.

holdare holding

are using use

takes

raise

are raising

Language review: task A


5. Usually our Sale Director _____ (deal) with important customers.

6. We usually ______ (recruit) from within the company, but this time we _____________ (advertise) externally.

7. We _________ (rent) offices until our new headquarters are ready.

8. The company ______ (want) to achieve record sales this year.

deals

recruit

are advertising

are renting

wants

Language review: task A


look have offer employ be offer prepare consider need grow

We_____¹ one of the largest mobile phone retailers in Europe. We _______² independent and impartial advice on mobile phone. We ______³ more than 800 stores in 10 countries, and we ____________ fast.We _______ over 3,000 workers. Currently we ________________⁶ the next stage in our development, and we ______________ for major growth outside Europe.

We _____________ for people who are reliable, confident and enthusiastic. We ______⁹experienced people who want to work for an expanding company. We____________________¹⁰ a competitive salary and private health insurance. We are willing to reward staff with attractive performance-based bonuses.

are

offerhaveare

growingemploy

are consideringare preparing

are lookingneed offer/are offering

Ring 020 7946 0008 for an information pack. Ring 020 7946 0008 for an information pack.

Sale Manager Sale Manager Sale Manager


Where is the head office?What does it sell?Who are its customers?Annual turnover?

SkillsPresenting your company

3.3

Clothes for men , woman

Fashion-conscious men and woman aged 20-35

€260 million

Annual net profits?

Number of stores:

in Spain?

in other European cities?

Strengths?

Future plans? New store in New York next year

Can bring out new designs very quickly Designs sold at right price

14 (5 new stores next year)

15

€16 million


SkillsPresenting your company 3.3 D

Outlining the presentationFirst, I’ll give you some basic information.Secondly, I’ll talk about our store in other countries.Next, I’ll talk about career opportunities.Last of all, I want to look at future plans.

Introducing new informationHere’s some basic information.Let me add a few figures.Let’s have a look at some statistics.What are our strengths?

Ending the presentationTo conclude, I want to tell you about our future plans.Finally, a few words about our new project.Thanks very much for listening to my talk.Thanks for coming to my presentation.


TaskYou are directors of Valentino. Meet to discuss your investment plan.1 Work in pairs. Decide how to spend the €1.5 million. Prepare a presen -tation of your investment plan, with reasons for your choices.2 Meet as one group and present your ideas.3 As one group, agree on a final investment plan.


Writing

As a director of Valentino Chocolates, write a memo to your CEO out lining your investment plan, give reasons for your choices. Begin like the example.


Writing

To: CEO From: Subject: Investment Plan

In recent years Valentino has become one of Europe’s leading brands of chocolate. It is now ready to become a successful international business. The Board of Directors has agreed the following investment plan:…

Documents

College English Course for Overseas Undergraduates