Current moment of DTV Implementation in Brazil · o CCE. CAPER 2008 12 SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO Local consumer product manufacturers: Integrated TV set. CAPER

SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO

Current moment of DTV Implementation in Brazil

Olímpio José Franco

SET – Sociedade Brasileira de Engenharia de Televisão

SET- Brazilian Society of Television Engineering

Caper 2008

2CAPER 2008


Agenda

o Current moment of DTV start in Brazilo Network installationso Local Professional Manufacturerso Local Consumer Product Manufacturerso Local software developments for middleware Gingao Digital Insertion o HDTV growing : Open & Pay TV markets

3CAPER 2008


Current moment of DTV start in Brazil

o 10 months after December 2nd, 2007: start in SPo On air : São Paulo / Rio de Janeiro / Belo

Horizonte / Goiânia /Manaus/Curitibao HDTV Programs are growing o SDTV Programs all the time: one seg o Interactive Applications has been developedo New software houses are appearingo Consumer products market is growing o Consumer products Prices are getting affordable

4CAPER 2008


Network installations

o On air : São Paulo / Rio de Janeiro / Belo Horizonte / Goiânia/Curitiba

2008Porto Alegre / Campo Grande / Cuiabá / Florianópolis / Manaus / Vitória / Salvador / Belém / Uberlândia / Sorocaba / Campinas/Aracaju

5CAPER 2008


Network installations

2009:Santos / João Pessoa / Fortaleza / São Luis / Natal / Maceió / Jundiaí / Londrina / Palmas /Anápolis / Luziânia / Porto Velho / Rio Branco / Macapá / Boa Vista/Feira de Santana/Recife/Brasilia

2010:Cascavel / Foz do Iguaçu / Maringá / Rio Verde / Jataí / Itumbiara / Porongatu / Catalão / Gurupí / Araguaina/Vitoria da Conquista/Teresina/Campo Grande/Boa Vista/Cuiaba/

6CAPER 2008


DTV Field strenght in São Paulo -SP

MeasuredMeasured

ProblemsProblems

8CAPER 2008


Frequência

50HZ 60HZ50HZ 60HZ50HZ 60HZ50HZ 60HZ

Canal 6MHz 7MHz 8MHz

36MHz 44MHz 57MHz

6MHz 7MHz 8MHz

36MHz 44MHz 57MHz

6MHz 7MHz 8Mhz

36MHz 44MHz 57MHz

6MHz 7Mhz 8Mhz

36MHz 44MHz 57MHz

Portadora

Úniíca 2K 4K 8K

Modulação

Transporte

Video

Aúdio

Sistema Op

Retorno

Aplicativos

Redes

DQPSK QPSK 16QAM 64QAM

8-VSB COFDM BST-OFDM

MPEG2 – Fluxo de Transporte

IPV4 IPV6

MPEG2 MPEG4

240i LD 480iSDTV

720pEDTV

1080iHDTV

MPEG2-BC

MPEG2-AAC

DOLBYAC3

MPEG4-AAC

Proprietário LINUX

JAVA

Middleware GEM

OCAPACAP ARIB MHP

MHEG

Unica 2K 4K 8K




IPV4 IPV6

MPEG2 MPEG4

280i LD

525iSDTV

720pEDTV

1080iHDTV

MPEG2-BC

MPEG2-AAC

DOLBYAC3

MPEG4-AAC

Proprietário LINUX

JAVA

GEM

Única 2K 4K 8K




IPV4 IPV6

MPEG2 MPEG4

280i LD 480iSDTV

720pEDTV

1080iHDTV

MPEG2-BC

MPEG2-AAC

DOLBYAC3

MPEG4-AAC

Proprietário LINUX

JAVA

GEM

Única 2K 4K 8K


8-VSB COFDM BST-OFDM-TI


IPV4 IPV6

MPEG2 MPEG4

280i LD 525iSDTV

720pEDTV

1080iHDTV

MPEG2-BC

MPEG2-AAC

DOLBYAC3

MPEG4-AAC

Proprietário LINUX

JAVA

ITU J200/J2001/J2002

FlexTV

GSMGPRS

TDMACDMA

xDSL

WIFIWIMA

X

modem

EPG

OCAPACAP ARIB MHP

MHEGFlexTV

GSMGPRS

TDMACDMA

xDSL

WIFIWIMA

X

modem

EPG T-GOV

T-COM EmailWEB

...

Padrão Europeu

DVB-TerrestrialDigital Vídeo Broadcast

OCAPACAP ARIB MHP

MHEGFlexTV OCAP

ACAP ARIB MHPMHEG

Ginga

GSMGPRS

TDMACDMA

xDSL

WIFIWIMA

X

modem

EPG T-GOV

T-COM EmailWEB

...

GSMGPRS

TDMACDMA

xDSL

WIFIWIMA

X

Modem

Padrão Japonês

ISDB-TIntegrated Services Digital

Broadcast

EPG T-GOV

T-COM EmailWEB

...

Proposta Brasileira

SBTVDSistema Brasileiro de TV

Digital

T-GOV

T-COM EmailWEB

...

Padrão Americano

ATSC-TerrestrialAdvanced Television Standard Committee

9CAPER 2008


Local professional manufacturers

TV Transmitters

o Linearo Telavoo STBo Screen Services / Teclar

10CAPER 2008


Local professional manufacturers

Antennas

o Transtel Conti ( Associated w/ Dielectric)o Mectronicao Ideal o RFS ( medium and low power)

11CAPER 2008


Local consumer product manufacturers

Integrated TV Receiverso LGo Panasonico Sonyo Philipso Gradienteo Samsungo Oleviao AOC – Envivioo CCE

12CAPER 2008


Local consumer product manufacturers: Integrated TV set

13CAPER 2008


Local consumer product manufacturers: Integrated TV set

14CAPER 2008


Local consumer product manufacturers: set top boxes

o Semp Toshibao Philipso Sonyo Gradienteo Positivoo Aikoo Telesystemo Coshipo Proviewo Visionteco Centuryo Tecsys

15CAPER 2008


Local consumer product manufacturers: STB

16CAPER 2008



17CAPER 2008



18CAPER 2008



19CAPER 2008



20CAPER 2008



21CAPER 2008



Portable 1 seg Receiver

o Gradienteo Semp Toshibao Centuryo Telesystemo Aikoo Tec Toy

22CAPER 2008


Local consumer product manufacturers: : One seg Portable RCVR

23CAPER 2008


Local consumer product manufacturers: : One seg Portable RCVR

24CAPER 2008



USB 1 seg receiver

o Semp Toshibao Centuryo Gradienteo AOC / Envivioo Tec Toyo Aikoo Telesystemo Philips

25CAPER 2008


Local consumer product manufacturers: One seg USB receiver

26CAPER 2008



27CAPER 2008



28CAPER 2008



Mobile phone (celular phone)

o Semp Toshiba

o Samsung

29CAPER 2008


Local consumer product manufacturers: One seg Mobile Phone

30CAPER 2008


Local consumer product manufacturers: One seg Mobile Phone


Members

* Free competitors , nobody owns over 20% of market share and around 6 companies owns between 6% and 10 % of market.Benefits for the consumer !


Consumer Main Products – Production - 2007

TVDVD

ÁUDIO

11,3 Milion units

R$ 6,4 Bilions

6,6 Milion units

R$ 888 Milion

5,0 Milion units

R$ 1,7 Milion

1,2 Milion units

R$ 450 Milion

Câmeras e Filmadoras

Fonte : Suframa – Indicadores PIM – Junho 2008


TV Main Products – Production -2007

TV CRT TV LCD

10,3 Milion units

R$ 4,0 Milion

804 Mil units

R$ 1,8 Milion

191 Mil units

R$ 0,6 Milion

5,1 Milion units

R$ 0,7 Milion

TV Set top box


TV PLASMA


Main products



Digital TV


TV Digital TV – Market transition

- Display Technology Transition

- Transition analog x Digital

- Value of LCD+PLASMA > Tube type TV – CRT

Fonte : Suframa – Indicadores PIM – Junho2008

37CAPER 2008


Consumer DTV products Brazilian Manufacturing:2008

o Until now is 100.000 of STBs/USB rcvrs/Portable RCVRs

o Most of LCDs & Plasmas TVs Set are HDTV Ready and Integrated DTV

o 2008 Consumer Production will grow, compared to 2007

38CAPER 2008


Local software developments for the middleware Ginga

o Mopa

o TQTVD

o Hirix

o Cesar

39CAPER 2008


Interactivity

o GloboTV Network

Announced last week that will use Ginga for the next Big Brother Brasil

40CAPER 2008


Opportunities for Argentina, Chile, Equador, Venezuela, Peru

o Greater production scale for consumer products

o To repeat good experiences of neighbor countries

o Cooperation between countries

o Allows exchange HDTV programs productions

o Ginga will be very powerful for social and digital inclusion: government public policies

41CAPER 2008


Audiences of Pay TV and free to air TV Networks: Brazil

o Bigger audiences on the Pay TV operators comes from free to air TV Networks

o HDTV productions from free to air TVs Networks will lever audiences and growing of Pay TV operations.

o HDTV with higher quality possible: Major cable operator NET is carrying DTV free to air TVs Networks with 17 MB/s, per channel.

42CAPER 2008


We are just beginning and learning

o We addopted a flexible , robust and advanced standard.

o The standard is prepared for the next 30 years. Future proof.

o The Brazilian decision was not based only in low prices of receivers.

o DTV products prices are decaying every month.

o There are many competitors.


Thanks & GraciasOlímpio Franco

[email protected](5511) 9637 6742(5519) 3876 0296

mailto:[email protected]

Documents

Current moment of DTV Implementation in Brazil · o CCE. CAPER 2008 12 SOCIEDADE BRASILEIRA DE ENGENHARIA DE TELEVISÃO Local consumer product manufacturers: Integrated TV set. CAPER