Design Industry Survey Presentation of HK-SZ Initial Findingsg-d-n.net/items/dl/e0f7b3d54b50173fabf154ed4b03f6de107c.pdf · Research Team. HK/SZ Design Industry Survey(FHKDA)

Design IndustrySurveyPresentation ofInitial Findings

© COPYRIGHT 2014 FHKDA

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香港特別行政區政府僅為本項目提供資助，除此之外並無參與項目。在本刊物／活動內（或由項目小組成員）表達的任何意見、研究成果、結論或建議，均不代表香港特別行政區政府的觀點。

The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) do not reflect the views of the Government of the Hong Kong Special Administrative Region.

HK-SZ

2014

2811

HK/SZ Design Industry Survey(FHKDA) 2013-2015

ObjectivesThe Design Industry Survey, part of the HK-SZ Initiatives, is a research project that aims to establish and maintain a regional framework measuring the dynamics, competitiveness and favorable social and cultural environments of the design sector in the two cities.

The research will collect data such as company structure, size, turnover, fees structure, project nature and scale, as well as expectations of future development, which aims to provide an objective source of information about the design sector in Hong Kong and Shenzhen, so as to appraise the dynamics, reach and impact of the design sector in the region for us to chart progress towards a united front for design industry development in the PRD.

Ultimately, its findings will help to determine the effectiveness of design as a socio-economic and cultural development enabler, and becomes an objective source of information for design companies and design -service users to know about the design sector and its ecology.


Chart progress towards talent exchange and collaboration

Foster better understanding of design industries

of HK and SZ

Reveal the landscape of design

sector

Examine dynamics, reach and impact

of regionaldesign sector

Objectives

HK/SZ Design Industry Survey(FHKDA)

Project Coordinator: Grace LauResearch Consultant: Patrick MokResearch Coordinator: Charmaine Hui

2013-2015

Supported by: Policy21 and Consultant

Research Team


CollaboratingParties:

Hong Kong Design Centre (HKDC)Hong Kong Designers Association (HKDA)Hong Kong Fashion Designers Association (HKFDA)Hong Kong Interior Design Association (HKIDA)

Shenzhen Industrial Design Profession Association (SZIDA)

Hong Kong Design Institute (HKDI)School of Design, Hong Kong Polytechnic University

Prof. Masayuki Sasaki Prof. Cees de Bont- Director of Urban Research Plaza -

- Professor of Graduate School for Creative Cities -- Osaka City University, JAPAN -

- Dean, School of Design, HKPU -

Leslie Lu- Principal, HKDI -- International Consultant and Policy Advisor -

- Creative Economy & Development Issues -

Edna dos Santos-Duisenberg

International Advisors Local Advisors


Recent Surveys

Industry-wide surveyMatching the Skills, Knowledge and Capabilities of Designers to the Expectations and Requirements of Employers, 2008 (Hong Kong Polytechnic University)

Industry-wide survey Industry-wide Survey for Design

is a Desperate Need

Hong Kong Design, 2001 (Trade & Development Council)

Industry specific surveySurvey on the 2Es of Interior Design in Hong Kong-Education and Experience, 2011 (HKIDA)

Recent Surveys Persons engaged in design industry

Major design disciplines20062009

13,09015,920

Design supportive disciplines20062009

30,35030,990

Major design disciplines20062009

300310

Design supportive disciplines20062009

910580

Persons Engaged Design job vacancies


How it Starts and Engages Designers in the Process?

June-Aug2013

2014

2015

Proposal to CREATEHK

Process

Sept-Dec Planning and preparation

January Online Survey

April-Aug Pilots interviews;Survey and interviews

November Preliminary release of findings

December

JanuaryFocus groups

1st Quarter Final Report

company entries

Building a database of

16,827

cases enumerated for the survey902

broad groups of core and supportingdesign industries13


Understanding Our Design Sector

Design Industry

Supporting groups

+Core design

industry

Quiz

In the survey, design companies were asked to indicate the design activities that they are engaged.

Design companies are not engaged in ….

(ans: c)

a Power adapter design

b Laundry room design

c Umbrella design

d Fish tank design

Design sector in Hong Kong encompasses a broad range of disciplines enshrined with specific skills

Event and entertainment

programs

Cuisine

Lighting

Digital & web

Branding

Exhibition

Building services design

Production process

Cosmetics

Engineering designVisual

merchandising

Electronics design System and

applications

Design Company Profile

0-4 years

5-9 years

of design companies are young and running less than 10 years

10-14years

15-19years

20 years >

50%

15-19years

20years>

Quiz

The oldest company surveyed was established in…

(ans: b)

1900

1874

1920

1911

a

b

c

d

Geographic Profile

97.5% design companys setup headquarters in HK

have branch offices outside HK

only

16%89% set up offices in Mainland China

57%

60% 40%

21% 20% 2%Yangtze River DeltaPearl River Delta Beijing Other Cities

Design companies tend to cluster in the Pearl River Delta

Design companies in the PRD are concentrated in SZ

located in SZ

For a minor portion 31% of design company population, they have overseas offices in:

Geographic Profile: Overseas

Europe

32%8%

NorthAmerica

16%

India + Middle East

East Asia + South East

Asia

26%

Others: Worldwide

19%

Quiz

For the design companies with head office in Hong Kong, they have branch companies in …

(ans: a)

Georgia

Bhutan

Guatemala

Estonia

a

b

c

d

Company Size

78% of design companies employ

less than 10 fulltime employees

55% employing 1-4 full-time staff

Company Size: Revolving Talents

of design company population engaged part-time staff in the past 12 months

High portion of revolving talents

of freelancerswere employed

In the past12 months

Most of the engagingcompanies employ 1-4 part-time or freelancers.

30%47%

Design workforce of various employment status

Company Size: Total employment

8,632 Part-time Design Staff

FreelancersFull-time Design Staff

Total

20,811

59,128

88,571


Designers:Who are you?

Design Management Design Assisting

Design Production

Illustrations/technical Co-ordination Administration

Design-related Workforce

Occupational Titles

Distribution of Occupational Titles


Design management

Design

Assisting design

Production

Illustrations / technical

Co-ordination

Administration

Total no. of employees

1

2

1

1

2

1

1

4

All Design Occupations

Median Median

FashionArchitecture

1

3

2

1

1

1

1

8

1

1

3

4

4

1

1

2

Age/Experience

Educational Qualifications


Occupations

Degr

ee o

r Abo

ve

Dipl

oma

Sub-

degr

ee


35/10

Design Management

4%

15%

56%

Sub-degreeAge/Experience Diploma Degree or Above


30/7

Design

8%

23%

50%



28/5

AssistingDesign

10%

20%

30%



30/6

Production

3%

12%

37%



30/5

Illustrations/technical

4%16%

26%



30/7

Co-ordination

7% 6%

38%



30/7

Administration

5%

12%

29%


High educational qualification required but low-paid jobs.

<$15,000

$15,000-$25,000

$25,000-$50,000

Salary Range


Occupation

$

$

$

14%

45%

38%

Design Management

<$15K $15K-$25K $25K-$50K

Salary Range

Design

18%

$

$$

54%

28%

<$15K $15K-$25K $25K-$50K

Salary Range

AssistingDesign

$$$

54%

32%

14%

<$15K $15K-$25K $25K-$50K

Salary Range

Production$

$$

63%

8%

29%

<$15K $15K-$25K $25K-$50K

Salary Range

Illustrations/technical

$

$$

36%

47%

18%

<$15K $15K-$25K $25K-$50K

Salary Range

Co-ordination$

$

30%

47%

$24%

<$15K $15K-$25K $25K-$50K

Salary Range

Administration$

$

35%

53%

$12%

<$15K $15K-$25K $25K-$50K

Salary Range

Design

Part-time and Freelancer Employment

Higher rate for employing design post on part-time / freelance basis.


Design Management 6%

Part-time1-4 persons

5-9 persons

Freelancers10.3%

39.4%Part-time

1-4 personsFreelancers43.3% 4.7%

Part-time Freelancers7.8%

Quiz

The maximum number of freelance working hours engaged by the design companies in the past 12 months…

(ans: b)

500

1200

3000

6000

a

b

c

d

70%Part-time

Project basis.

71%Freelancers

76%Part-time

Project basis.

84%Freelancers

Design

Part-time and Freelancer Employment Packages

Most packages for part-time/freelancers base on project basis.


Design Management

Partime MonthlyFreelancers Monthly


Occupation

Part-timeFreelancersMedian Monthly Income (HK$/per person) {

There are huge variations in salary range for those design workers who are paid on a monthly basis.

$4,000-$5,000$4,000-$5,000

$6,000-$10,000$3,000-$15,000

Design Management Design

Median Monthly Income (HK$/per person)

Part-time Monthly IncomeFreelancers Monthly Income{

$3,500-$5,000$5,000-$10,000

$2,000-$25,000$3,000-$5,000

AssistingDesign Production



$2,000-$5,000$1,500-$8,000

$350-$2,000$5,000-$10,000

Illustrations/technical Co-ordination



Only 29%


design company population have provided training for their staff.


Business Profile

Business Profile

HK’s Clientele Sectors

Financial services and banking

Manufacturing

Commerce and retail

Culture, media and entertainment

Financial services and banking

Manufacturing Commerce and retail+Mainland+Overseas & N.E.C

Culture, media and entertainment

Business Profile

HK’s Clientele Sectors

Clientele Percentages

14% 6%

11% 26%

Others

Wedding

Retailing

Multi-types

Industrial D

esign

Fashion

Exhibition &

Outdoor Desig

n

Entertainment

Archite

ctural D

esign

Services offering for HK clientsBusiness Profile

Strengths of HK design companies stay with

Advertisng and Branding

Visual and Graphic Design

I.T & Web DesignInterior and Furniture Design

Advertisin

g &

Branding Desig

n

15.2%Advertising &

Branding Design

Visual a

nd

Graphic desig

n

27.6%Visual and Graphic Design

I.T. & W

eb Design

12.5%I.T &

Web Design

Interior a

nd

Furnitu

re Design

13.6%Interior and Furniture Design

20% 11% 12% 4% 2% 1% 3% 47%

Economic Performance

< 0.6 million

0.6-0.9million

1-2.9million

3-4.9million

5-6.9million

7-10million

>10million

Refuse to answer

Business Profile

$$ $$$$ $$

$$ $$$$ $$$$ $$

$$ $$$ $$$$ $$

$$$$

$ $$$$$ $$

$$$$ $$ $$ $$ $$$$$$

$$$$$$

$$$$$$

$$

$$

$$$$$$

$$

$$

$$$$$$

$$

$$

of design companies earn less than HK$ 1 million31%of companies (6%) yield over HK$ 5 million a year6%

<>

39% companies holding sanguine view of increase in annual business turnover in the coming 3 years.

Moderate Increase

Substantial Increase

Moderate Decrease

Substantial DecreaseNo Change

34% 5% 7% 1%53%

Economic OutlookBusiness ProfileQuiz

The maximum number of vacancies in Mainland China branch offered by the design companies surveyed…

(ans: d)

5

9

10

22

a

b

c

d

Recruitment plan next yearRecruitment Plan Next Year

Business Profile

25%

Aims at hiring 2 persons. (Fulltime, Parti-tme and freelance)

design company population plant to recruitdesign related positions in the coming year.


Clientele outside HK

Mainland China and Overseas


China68%

India+Middle East

1.18%

East Asia+South Asia

9%

Europe8%

North America7%

South America0.11%

49% of companies have clients outside of Hong Kong.


% of Business from China% of Business from China

0%0% <25%<25% 25-49%25-49% 50-74%50-74% 75-99%75-99% 100%100%

12%12% 13%13%4%4% 2%2%

16%16%

52%52%

% of Business from Overseas% of Business from Overseas

44%44%

5%5% 2%2% 1%1%

8%8%38%38%


0%0% <25%<25% 25-49%25-49% 50-74%50-74% 75-99%75-99% 100%100%

Increase in clients


Companies increased clients over the

past 3 years

29% 26%

of which increasedclients from

Mainland China

30%

within thatwere fromShenzhen

Major services offered

Multi-types (Incl. design consultant)Multi-types (Incl. design consultant)

Advertising and Branding DesignAdvertising and Branding Design

Visual & Graphic DesignVisual & Graphic Design

Branch offices in Shenzhen offer Architectural design, Industrial Design, IT & Web design, Visual and Graphic Design

Branch offices in Shenzhen offer Architectural design, Industrial Design, IT & Web design, Visual and Graphic Design


Clientele from Mainland China and Overseas


Property/Real EstateProperty/

Real EstateCulture, Media/Entertainment

Culture, Media/Entertainment

GeneralCommerce

GeneralCommerce

$115,238 - $6,871,606

Hong Kong Clients

Mainland China + Overseas Clients

$693,470 - $15,112,826

Service fee comparison


Plan to obtain Clientele from Mainland China?


28%of design companies plans to obtain clientele from Mainland China

17%of them planned to obtainclients from ShenZhen


The Way Forward

Preliminary findings of the Survey consolidate an evidence base for further inquiries:

Aspirations of HK’s design companies to expand their business in Mainland China

Exploring the Model for Market Development between HK/SZ

Follow-up and Consolidated Report

March-April 2015

Consolidated report

Dec 2014 – Feb 2015

Briefing to design companies about the preliminary surveyAnalyzing the research data from SZ counterparts Consultations

Focus groupsSeminars and exchanges

Thank you!See you in Feb 2015!

http://fhkda.org/survey/tc/

Documents

Design Industry Survey Presentation of HK-SZ Initial Findingsg-d-n.net/items/dl/e0f7b3d54b50173fabf154ed4b03f6de107c.pdf · Research Team. HK/SZ Design Industry Survey(FHKDA)