Dinh Gia Startup

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How to price a startup

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  • Lm Minh Chnh Doanh nhn v nh u t ng sng lp & TG Pasoto.com

    15/8, Trng Doanh Ch 1

  • Clip Socksonline.com

    tng

    Ti nng

    Ti sn

    $ S.Lp 1

    $ S.Lp 2

    $ S.Lp 3

    $ S.Lp 4

    $ S.Lp 5

    Vn ch s hu

    Cn 5 triu la chy d n

    nh gi ?

    20%

    20%

    20%

    20%

    20%

    LMC - Launch - 15/8 2

  • tng

    Ti nng

    Ti sn

    $ S.Lp 1

    Vn ch s hu

    5 Triu?

    5 triu tin mt Ca NT

    $ S.Lp 2

    $ S.Lp 3

    $ S.Lp 4

    $ S.Lp 5

    $ ca nh u t

    thin thn

    5 Triu

    10% = 1 triu

    10% = 1 triu

    10% = 1 triu

    10% = 1 triu

    10% = 1 triu

    50% = 5 triu

    3

  • Clip Socksonline.com

    * nh gi startup trc khi u t : 5 triu!

    Tnh nh th no c hai bn ng ?

    * % ca 5 Sng lp = % nh u t thin thn Trit tiu ng lc ca cc nh sng lp

    Kh qun tr cng ty trong thi gian u

    * Gi tr trc u t (Pre-Money Valuation)

    * Gi tr sau u t (Post-Money Valuation)

    * Pha long c phn (Share Dilution)

    LMC - Launch - 15/8 4

  • Trng hp tht hn

    tng & nhn lc & kt qu ca

    vi thng u tin

    Ti sn

    S hu ca cc sng lp

    vin

    Vn ch s hu

    S tin cn thit chy d n 18

    thng?

    S hu ca nh u t

    80% - 90%

    10% - 20%

    LMC - Launch - 15/8 5

  • NH GI DOANH NGHIP TRNG THNH

    * Chit khu dng tin (DCF) * So snh: P/E, P/S, P/B

    * Gi tr ti sn (x tht)

    LMC - Launch - 15/8 6

  • PP Chit khu dng tin (DCF) Khi nim Chit khu tin v hin ti

    15/7/2015: 100.000.000, a vo Ngn hng hay u t vi li sut 10%/nm - Gi tr ti 15/7/2016: 110.000.000 - Gi tr ti 15/7/2017: 121.000.000 - Gi tr ti 15/7/2018: 133.100.000 Vi li sut 10%, 133.100.000 ti 2018 s c gi tr l 100.000.000 ti 2015.

    y l khi nim chit khu

    LMC - Launch - 15/8 7

  • nh gi doanh nghip bng PP Chit khu dng tin

    - D on nhng dng tin tng lai (ca doanh nghip hay ca ch s hu)

    2015

    - Xc nh t l chit khu thch hp. - Chit khu tt c cc dng tin v hin ti - Cng tt c cc gi tr hin ti = gi tr doanh nghip

    LMC - Launch - 15/8 8

  • Kt qu nh gi ch l tng i, v c 2 bin s chnh

    - D on nhng dng tin tng lai (ca doanh nghip hay ca ch s hu)

    2015

    - Xc nh t l chit khu thch hp. - Chit khu tt c cc dng tin v hin ti - Cng tt c cc gi tr hin ti = gi tr doanh nghip

    LMC - Launch - 15/8 9

  • NH GI DOANH NGHIP TRNG THNH

    * Phng php So snh P/E: Gi (Price) / Li nhun (Earning) P/S: Gi (Price) / Doanh s (Sales) P/B: Gi (Price) / Gi tr s sch (Book Values) S dng ch s ny ca nhm cc cng ty cng ngnh, cc cng ty tng t xc nh Gi (Price) ca cng ty cn tnh.

    * Gi tr ti sn (x tht) Nh u t khng mua cn ty m mua cc ti sn (hu hnh v v hnh ca cng ty)

    LMC - Launch - 15/8 10

  • NH GI STARTUP

    PP Chit khu dng tin: SAI S KH CAO V

    - S liu qu kh: cha c, - S liu hin ti cn qu mng - S liu ca cc cng ty tng t: cha chc c - S liu cc cng ty tng t nc khc: chnh xc?

    **Cc dng tin c d on da trn: kz vng & kinh nghim. ** thuyt phc nh u t, Startup cn c: - Bn k hoch kinh doanh chi tit, kh thi - Chin tch trong qu kh, - Am hiu c bn v ti chnh (dng t vn)

    LMC - Launch - 15/8 11

  • NH GI STARTUP

    PP SO SNH: Post-Money Valuation Tm kim cc cng ty nhn c ti tr gn y tng t (BizBuySell, BizQuest, CrunchBase)

    - Giai on tng t (u t thin thn, seed, series) - Tin b tng t (demo, ra mt, 10k ngi dng, s khch hng tr tin), - T l s nhn vin/doanh s hay ngi dng tng t S dng gi tr trung bnh, v thc hin vi iu chnh, chng ta s c con s Post-Money Valuation (Gi tr ca Startup sau u t)

    LMC - Launch - 15/8 12

  • NH GI STARTUP

    PP SO SNH: Multiples P/S, P/E

    Tng t nh nh gi cng ty trng thnh, chng ta cng s dng cc ch s ny ca nhm cc startup cng ngnh, cc Startup tng t xc nh Gi (Price) ca startup cn tnh. Tuy vy, nhng start up mi ra l khng s dng phng php ny c v cha c li nhun, hoc doanh s cn qu nh, cha n nh. *** Chng ta cng c th s dng s ti khon, s khch hng nh l con s so snh.

    P/E: Gi (Price) / Li nhun (Earning) P/S: Gi (Price) / Doanh s (Sales)

    LMC - Launch - 15/8 13

  • NH GI STARTUP

    PP u t mo him (Venture Capital Method)

    Post-money Valuation = Terminal Value / ROI

    - Post-money Valuation: Gi tr Startup sau u t

    - Terminal Value : Gi tr exit. y l gi m nh u t d

    on h s bn (exit) c sau 5 8 nm u t.

    - ROI: Return on investment : T sut li nhun trn vn

    u t. V u t vo startup ri ro cao nn nh u t

    mo him thng s dng ROI kh cao (25% - 30%)

    LMC - Launch - 15/8 14

  • NH GI STARTUP

    LMC - Launch - 15/8 15

    Mt s phng php khc: The Scorecard Method

    The Dave Berkus Method The Cayenne Valuation Calculator The Risk Factor Summation Method

    KHNG THCH HP VI TH TRNG VIT NAM

  • CC LOI NH U T

    - Chnh bn thn chng ta.

    - Nh u t thin thn

    - Qu u t mo him .

    - Nh u t khc.

    Nhng nh u t mua vi nh khc. H mua s

    dng nhng ti sn m startup vo vic ca h.

    V d nh:

    LMC - Launch - 15/8 16

  • MT S LU

    - Nguyn tc vng (Golden Rule): Ai c vng s chim u

    th trong cuc m phn.

    Tin l vng.

    tng xut sc v kh nng thc hin tng cng l Vng

    - Th hin s cam kt ca cc nh sng lp (ng khoe

    rng chng ta ang c x,y,z)

    - Tm hiu nh u t v kz vng ca h

    - N.hn ra cc nh u t khc

    LMC - Launch - 15/8 17

  • m phn t kt qu tt nht

    tng & nhn lc & kt qu ca

    vi thng u tin

    Ti sn

    S hu ca cc sng lp

    vin

    Vn ch s hu

    S hu ca nh u t

    80% - 90%

    S tin chy d n 18 thng! Cng cao cng

    tt

    10 % - 20%

    LMC - Launch - 15/8 18