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Engineering Economics
By
Atif Khan
Lecture 3
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The Engineering Process
1. Determination of Objectives
To find out what people need and want that canbe supplied by engineering?
The things that people want may be the resultof logical considerations, but more often theyare the result of emotional drives.
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2. Identification of Strategic Factors
The factors that stand in the way of attaining
objectives are known as limiting factors.
Once the limiting factors have been identified,they are examined to locate strategic factors
those factors that can be altered to remove
limitations restricting the success of an
undertaking.
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3. Determination of Means
Strategic factors may be altered in many different ways.Each possibility must be evaluated to determine which willbe most successful in terms of overall economy.
Engineers are well equipped by training and experience todetermine means for altering the physical environment.
If the means devised to overcome strategic factors comewithin the field of engineering, they may be termed
engineering proposals.
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4. Evaluation of Engineering Proposals
It is usually possible to accomplish a desired result byseveral means, each of which is feasible from the technicalaspects of engineering application. The most desirable ofseveral proposals is the one that can be performed at theleast cost.
The evaluation of engineering proposals in terms ofcomparative cost is an important feature of engineeringprocess. Engineering alternatives are most often evaluatedto determine which is most desirable economically.
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5. Assistance in Decision Making An important feature of the engineering process is to improve
the certainty of decision with respect to the want-satisfyingobjective of engineering application. Correct decisions canoffset many operating handicaps.
To make a decision is to select a course of action from among
several. A correct decision is the selection of that course ofaction that will result in an outcome more desirable than anyother selection.
The logical determination and evaluation of alternatives intangible terms has long been recognized as integral to theengineering process.
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Engineering for Economic Competitiveness
In these times of intensifying economic competition, producers
are striving for a sustainable competitive advantage in the
market place.
Engineering must have an emphasis on economiccompetitiveness and this can be enhanced through a life cycle
approach to engineering.
Competitiveness is a comparative concept of the abilityand performance of a firm, sub-sector or country to sell
and supply goods and/or services in a given market.
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Identification of need
Conceptual / preliminary design Acquisition
Detail design / development Phase
Production and / or construction
Product use / support /
Phase-out / disposalUtilization
Phase
The Product Life Cycle
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The Product Life Cycle
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The Product Life Cycle
Generally, engineers have focused mainly on the acquisition phase of
the product life cycle and have been involved in early design and analysisactivities alone.
Product performance has been a main objective. Experience in recent
years indicates that a properly functioning product, which is competitive inthe market place, can not be achieved through efforts applied largely after
the product comes into being.
Accordingly it is essential that engineers be sensitive to operational
outcomes during the early stages of product development, and that
assume the responsibility for life cycle engineering, which has been
largely neglected in the past.
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Designing for the Life Cycle
Emerging technologies are revealing opportunities for bringing new
and improved products and systems into being that will be more costeffective.
These technologies are acting to expand physically realizabledesign options and to enhance capabilities for developing morecompetitive consumer and producer goods.
The ultimate value of products that result from engineering ismeasured in economic terms.
However, the economic aspects of design are often not examined
until detail design is almost complete. By then it is too late.
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Designing for the Life Cycle
Many beneficial design decisions can be made during the design
phase of life cycle that will minimize the cost of operating andmaintaining the product during use.
The objective should be to minimize the sum of all cost incurred overthe life cycle.
An engineering design should not only transform a need into adefinitive product configuration for customer use, but should ensurethe designs compatibility with related to physical and functionalrequirements.
Engineering Design should take into account life cycle outcomes asmeasured by performance, reliability, maintainability, quality, costetc
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Designing for the Life Cycle
Many firms have chosen to design with the life cycle in mind. For
example,
1. Design for energy efficiency is now quite common in appliancessuch as water heater and air conditioner.
2. Fuel efficiency is a required design characteristic of automobiles.
These developments are commendable, but they do not go forenough. When the producer is not the consumer, it is less likelythat potential operational problems will be addressed duringdevelopment. Undesirable outcomes too often end up with the
user of the product instead of with the producer.
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Designing for the Life Cycle
All other factors remaining equal, people will meet their needs byprocuring goods and services that offer the highest value / cost
ratio.
This ratio can be increased by giving more attention to the
resource constrained world within which engineering is practiced
to ensure economic competitiveness with regards to the end item,
engineering must become more closely associated with
economics and economic feasibility.
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