Prabhat Dairy exclusive outlets launched across Maharashtra.

Yaheen se hoti hai achchai ki shuruat.

Edition: Aug 2018

EDITORIAL� Indian Dairy Market… Growth Story to Continue

PRABHAT QUALITY MISSION 8.5

PMS� Performance Management System

MARKETING� Goodness Zone� Offline Engagement� Digital Engagement

PRODUCT RE-LAUNCH� Ghee New Packaging� Prabhat Paneer (Thermoform Pack)

B2B BUSINESS� FI HI Exhibition� Exports (Butter and AMF)

LEARNING & DEVELOPMENT� Input-Output (workshop on productivity)� ARJUN-selling skills workshop

SAFETY OATH

EVENTS� Employee of the month� Family get together at Vashi Plant

COMMENDATIONS� Felicitation Ceremony for SSC & HSC Students!!

WELCOME ON BOARD� Mr. Vinit Shah (Chief Operating Officer)� Mr. Bhupesh Desale (Head Marketing)� Mr. Mukesh Maheshwari (Assistant V.P. - Accounts & Finance)

CONTENTS

EDITORIAL

Dairy development has been acknowledged as the most successful developmental programmes in India substantiated by the fact that the country has achieved the distinctive position of being the highest milk producer in the world with an estimated milk production of ~177 million tonnes in 2017–18. India proves to be a very good dairy market for the fact that people have a very good understanding of milk and dairy products. Milk is considered as a complete food. In most of the communities milk is essential part of their meal and a large variety of preparations are followed.

But is this growth story going to continue? Yes, the Indian dairy industry is at the tip of another major revolution.The overall dairy market, currently

valued at Rs.5 trillion as per Edelweiss Securities, is pushing to change from just plain liquid milk to a VADP (value added dairy products) market and from unorganised and local to more of a structured and branded market.The major factors that are responsible for this change are urbanization, consumer inclination towards a healthy lifestyle, increasing disposable incomes and large vegetarian population.

The consumers today are far more value-conscious than price sensitive. They value superior taste, the power of real ingredients and a strong health proposition. This has prompted players in dairy foods market to innovate more in terms of Value Added products. It’s not only innovation but making them available at channels such as organised retail is helping the industry to grow and reach out to the new age populace.

Some other trends in the dairy foods market that will make it big this year:

• Since sugar is a big no-no to the health-conscious consumers, companies are bringing products that contain no or very less added sugar content. They are also looking at alternatives that can be used instead of sugar, without hampering the product quality or the taste of the dairy products.

• The consumers,who are willing to experiment, are on the rise. Offering a different sensory experience is a way for enticing customers who are on the lookout for something new and innovative. Flavored dairy products are an exciting option for these consumers.

• Customers are looking for clean label products that do not contain any additives, artificial preservatives or chemicals. Clean labels are one of the most prominent dairy food trends that are expected to increase consumer trust and mitigate brand risk.

Vivek NirmalJoint Managing Director

Indian Dairy Market…Growth Story to Continue

Maharashtra Government has taken a historical decision regarding increase in cow milk prices. This decision has been taken in consideration of farmer strike in Maharashtra State. Earlier the milk price in the State was lower as compared to neighboring states. Government of Maharashtra announced cow milk price subsidy of Rs.5/litre. Government has agreed to pay a subsidy of Rs. 5 per litre which means that dairies have to pay Rs. 20 per litre for 3.5% Fat and 8.5% SNF.

Based on the current feeding & management practices adopted by farmers milk quality is not at par & all the farmers may not be eligible for the Subsidy announced by Government of Maharashtra. As the subsidy is applicable only for milk above quality of 3.2% Fat & 8.3% SNF.

Prabhat Dairy has proactively taken a step forward for improving the milk quality of cattle, which will directly help milk producers to improve their milk quality & get benefites from the subsidy scheme. For this Prabhat has launched a program called “Prabhat Quality Mission 8.5”.

Prabhat Quality Mission 8.5 includes following activities:

1) “Prabhat DudhDhara” radio program:Prabhat has started radio programs in Ahmednagar&Solapur District “Prabhat DudhDhara”. This program focuses on the milk quality improvement methods, question answer sessions, success stories. This program will be aired weekly on local Radio (Akashwani) Stations

2) Distribution of Pamphlets:We created pamphlet on various topics focusing on the milk quality improvement, which will be shared & distributed with farmers

3) Helpline for Farmers:Prabhat has started a helpline for farmers (1800 2121 7777) on which farmers can call & ask their queries related to dairy business.

4) Newspaper articles:Prabhat has started publishing articles in local newspaper focusing on improvement of milk quality & farm management practices.

5) Social Media for propagation of Quality Mission 8.5:Newspaper articles, Audio clips of radio programs, write ups on milk quality improvement, videos, success stories will be shared with farmers using social media like Whatsapp, Facebook, Hike Messenger, etc

6) Quality Cattle Feed Supply:We want to strengthen quality cattle feed supply activity in coming days which will help milk producers to improve their cattle health, milk production & milk quality.

Prabhat QualityMission 8.5

PMS

Performance Management System

To remain competitive in the dynamic business environment and to maximize profitability, employee performance is the only key. This can be achieved through robust “ Performance Management System ” (PMS) of an organization. Based on the business Goals the departmental Goals and KRAs / KPIs of individual employee can be framed and aligned. It can be assessed periodically to measure the performance in terms of numbers. In order to create performance oriented culture in Prabhat Dairy Ltd. the management had decided to frame KRAs / KPIs of all leadership positions in first phase. The exercise had started last year by way of conducting BEI assessments based on the competencies required by the company followed by detailed discussions with 81 people at leadership levels across different functions. Initially departmental Goals were finalized and based on these Goals each individual’s KRAs / KPIs were framed. This exercise was completed on 30th August, 2018 and two Workshops have been conducted to launch PMS in Prabhat Dairy Ltd. On Dated: 31st August, 2018 at Shrirampur and on 3rd September, 2018 at Vashi. In these Workshops The Hon’ble Chairman & Managing Director, Mr. Sarang Nirmal, has formally declared that the PMS has officially been launched in Prabhat Group.

Marketing Goodness Zone

New Goodness Zones

New Express Zones

Sangamner

Latur Nanded

Nira Parbhani

Yeola

Malshiras Pune Solapur

Marketing Offline Engagement

MAHAPRABHAT ACTIVITY

MahaPrabhat Milk Promotion activity is conducted by Mahaprabhat team across Mumbai in General Trade outlets. Wherein promoters are creating awareness about Prabhat Paushti Milk and trying to convert them by giving 30 days discount coupons.

BUCKETLIST - MEET & GREET

Bucketlist – Meet and Greet Event was conducted to felicitate the winners of Bucketlist Contest. Also the customers of contest got an opportunity to Meet Madhuri Dixit.

PANEER SAMPLING IN GT AND MT

Paneer Sampling Activity is conducted in Modern Trade and General Trade outlets across Mumbai. Wherein promoters are providing an opportunity for

customers to taste our soft and fresh Malai Paneer. This activity is creating confidence in MT and GT partner and also boosting the sale of Prabhat Malai Paneer.

CHEESE SAMPLING IN WALMART

Cheese Sampling Activity is conducted in Walmart Store. Wherein promoters are providing an opportunity for B2B customers to taste our cheese. This activity is creating confidence in MT partner and awareness among cheese using B2B customers of Walmart.

MASALA MILK ACTIVITY

Masala Milk Activity is conducted in Modern Trade outlets across Mumbai. Wherein promoters are providing an opportunity for customers to taste

our pure cow milk – Prabhat Gold. This activity is creating confidence in MT partner and also boosting the sale of Prabhat Gold Milk.

GOODNESS ZONE & GOODNESS ZONE ACTIVITYPrabhat Dairy – The Goodness Zone being Prabhat exclusive store offers range of Prabhat Dairy products. The store acts as point of sale and experience zone. Apart from this it also facilitates distribution centre for nearby wholesalers, tea vendors and retailers etc. Goodness Zone Activity is conducted on 1st, 2nd and 3rd of every month to create aware- ness about Prabhat –

The Goodness Zone and Prabhat Dairy Products which in turn attracts footfalls at store and boost sales during and after the activity and

helps to generate revenue for The Goodness Zone Partner.

Marketing Digital Engagement

Ghee New Packaging

Prabhat Cow Ghee is always known for the aroma, granularity and purity. It’s rich in Vitamin A,D,E & K that helps improve memory & immunity. In order to strengthen Prabhat’s promise of ‘Goodness’ we have created a unique & inspirational packaging designs for the Ghee range that will differentiate it from the competition and will add utility value to consumers’ lives. This differentiated design and distinctive cap will not only just help in quick iden-tification on a cluttered shelf but will also help in building a strong shelf presence.

Prabhat Paneer (Thermoform Pack)

Prabhat dairy always looks for an innovation in terms of product & packaging to enhance consumer experience. Keeping that in mind, Prabhat has launched Paneer in Thermoform packing. Thermoform packaging is light, odour-free, flexible, and moisture-free, and are hence preferred. This packaging helps keep the Paneer soft and increasing the shelf life of product upto 60 days.

ProductRe-Launch

FI HI Exhibition

Fi India & Hi is the only B2B event in the Indian sub-continent for the food and health ingredients, processing and packaging industry. Prabhat Dairy has participated in the FIHI exhibition 2018 at India Expo Centre Greater Noida Delhi-NCR, India. The objective was to promote our quality speciality dairy ingredients products to the right consumers.

B2BBusiness

Exports (Butter and AMF)Discovering new opportunities and understanding customers’ need helped us

to become one of the most reliable and dependable exporters of dairy products from India. Prabhat Dairy has set it’s foot prints across markets through it‘s exports.

Prabhat Dairy successfully bagged orders for AMF & Cow Butter from Egypt & Middle East.

Input-0utput(workshop on productivity)

Considering the perishable nature of products, supply chain plays an instrumental role in dairy industry. ‘Input-Output’ workshop was specifically designed to increase productivity of senior executives of supply chain department. The workshop was quite experiential & touched on the facets of time management, fundamentals of effectiveness & efficiency, prioritising the significant tasks & collaboration with customers. This was conducted by Ajay Mhaisekar (Head-Learning & Development)

ARJUN-selling skills workshop

ARJUN-selling skills workshop is specifically designed for the front line sales executives of Long shelf life, Fresh dairy products & Fresh milk departments of Prabhat. The basic objective of the workshop was to condition the sales employees to contribute to the audacious business vision of Prabhat. The workshop encompassed various aspects of industry, organisation & product knowledge, outlook of a sales

p ro fe s s i o n a l , sales planning skills, basic call process & improving field capability score. We have covered all our 122 targeted employees. The workshop was conducted by Ajay Mhaisekar (Head-Learning & Development)

Learning &Development

SafetyOath

Prabhat Dairy is in manufacturing of food products. Manufacturing safe food products is of utmost importance for the company. At the same time, safety of employees is also equality important.In the month of August, we have initiated human and food safety Oath, which makes everyone accountable for personal safety, safety of colleagues, safety of facility and food safety, This will help us to drive the behaviours to meet our objective.

Events

Mr. Bharat Dhoke – May 2018

Employee of the month

Recognizing your employees for a job well done should be a good part of company’s overall strategy. Praise and commendation from management is always top motivator for performance.

Mr. Chacha Shaikh – June 2018 Mr. NitinJasud – April 2018

Prabhat Dairy had organized Family get together for Vashi plant employees in the month of June'18. Employees & their family members really enjoyed this family get together. Everyone had great fun & fantastic time.

Family get together at Vashi Plant

Felicitation Ceremony for SSC & HSC Students!!

Prabhat Dairy organised ceremony to felicitate students who excelled in the Class 10th and 12th board examinations. Mr. Sarangdhar Nirmal & Mr. Kishor Nirmal have appealed to the employees to enrol the names of their children for felicitation if they have scored good percent in the SSC and HSC examination. The felicitation ceremony held in Shrirampur Plant.

Commendations

Welcomeon board

Mr. Vinit Shah (Chief Operating Officer)

Mr. Vinit Shah has joined with us in the capacity of “Chief Operating Officer”. He will report to Joint MD & CEO. He is based at Shrirampur, with effect from June 07, 2018.He has done Diploma in Electrical Engineering from Walchand College, Sangli in the year 1978. He has also done Diploma in Business Management from Indian Merchant of Chambers in the year 1985. He had started his career with WALCHAND INDUSTRIES LTD in the year 1978 as a Maintenance Engineer and was the

Chief Maintenance Engineer when he left the company. He had joined SchriberDynamix as Maintenance Manager and rose up to the position of President – Operations. After leaving SchriberDynamix he has started his own Ice Cream Company namely – Nutrifresh Tasty Foods & Beverages Pvt. Ltd. in Baramati.

Mr. Mukesh Maheshwari (Assistant Vice President - Accounts & Finance)

This is to inform you all that Mr.Mukesh Maheshwari has joined us as "Assistant Vice President –Accounts & Finance" on 14th May, 2018. He would be reporting to CFO-Ravi Vahadane.He did his Graduation from Indore University & CA from Institute of Chartered Accountants of India, New Delhi.He has 21+ years of rich experience in Accounts, Audit & Taxation Costing, Indirect Tax, Logistics, Procurement, Financial Controlling,MIS and Budgeting & Commercial Operations in

Manufacturing Industry. He started his career with Agrawal Indotex Limited as Assistant Manager-Accounts & worked with brands like Ambuja Cements, ABG Cement &Banas Dairy over a period of time in various capacities. His last company was VRS FOODS (Paras Dairy) as GM Accounts & Commercial.

Mr. Bhupesh Desale (Head Marketing)

Mr.Bhupesh Desale has joined us as "Head Marketing " on 23 rd June, 2018. He will report to Ms.Nidhi Nirmal –Consumer Business Head.He has 16 years of rich experience in Brand Management & Marketing Strategy.He started his career with Hindustan Unilever Ltd. in R&D and worked with Godrej Consumer Product Ltd as a Marketing Manager. His last company was Zydus Wellness Ltd. He did his Graduation from U.D.C.T., Mumbai and Post Graduate from XLRI, Jamshedpur.