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글로벌기업상표포트폴리오분석으로보는미래유망사업
CompuMark & Darts-ip
온라인특강
박기남부장, IP 컨설턴트
2019.05.20
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Agenda 5 min 글로벌동향과한국시장분석
10 min 상표를통해보는기업의사업전략
15 min 상표정보의이해와활용
15 min 상표권의보호와분쟁사례
1.
2.
3.
4.
LIVE DEMO!
LIVE DEMO!
1. 글로벌동향과한국시장분석
Trademark Statistics
2019년국가별상표출원수
글로벌 Top 10
최근 10년트렌드
상표출원국으로서한국의성장
국내및해외출원인비율
상표출원국으로서한국의성장
한국에출원한해외출원인중국가별트렌드
상표출원국으로서한국의성장
• 중국은최근 10년간한국에서상표출원의급속한성장을하며2018년에미국의출원량을앞질렀다.
• 일본의출원량은 2012-2015년에급격한하락을보인후최근까지안정세를보인다.
2019년우리기업의상표출원해외국 Top 20
한국기업은어느국가에해외출원하는가?
• 우리기업의중국내상표출원수는타국가대비압도적으로많다. (2019년전체해외출원수의 40% 가중국)
• 미국을제외하고는한국과인접한국가들에출원이활발하다.
• 경제규모대비유럽에서의출원수는
상대적으로적은편이다.
9
미국에상표출원을가장많이하는기업은?
ACTIVE US TRADEMARKS OWNER
AVERAGE
AGE
(YEARS)APPLICATIONS FILED IN THE LAST 5 YEARS
L'OREAL 8.3
MATTEL 8.4
DISNEY 11.0
ARISTOCRAT 4.0
IGT 8.8
JOHNSON & JOHNSON 12.1
LG ELECTRONICS 5.1
SG GAMING (BALLY GAMING) 6.6
NESTLÉ 14.4
SAMSUNG ELECTRONICS 4.5
PROCTER & GAMBLE 10.2
WARNER BROS 9.5
NOVARTIS 6.2
AMAZON 5.9
WALMART 6.7
SWIMC (SHERMAN WILLIAM PAINTS) 21.1
ILLINOIS TOOL WORKS 25.0
3M COMPANY 27.8
FORD MOTOR COMPANY 19.8
TARGET BRANDS 6.7
MARVEL CHARACTERS 9.6
APPLE 8.5
E&J GALLO WINERY 7.6
MICROSOFT 11.2
COLUMBIA INSURANCE 13.3
25 LARGEST US TRADEMARK PORTFOLIOS
1,452
1,092
866
1,849
836
1,052
1,257
836
560
1,104
605
640
1,223
815
989
211
115
89
190
668
462
396
746
341
273
2,633
2,411
2,222
2,083
2,027
1,927
1,811
1,791
1,683
1,615
1,309
1,296
1,295
1,271
1,231
1,168
1,116
1,068
1,030
1,001
988
950
946
928
924
10 FEBRUARY 2020
한국에상표출원을가장많이하는기업은?
지난 20년간상품/서비스류지정추이분석
한국시장에서가장중요한상품류는?
최다지정상품/서비스류:1. Class 35 (retail and
business services)2. Class 3 (cosmetics)3. Class 43 (services for
providing food and drink)4. Class 9 (computer)5. Class 25 (clothing)
지난 20년간가장하락폭이큰상품/서비스류:Classes 16, 18, 21 & 42
2. 상표를통해보는기업의사업전략
Amazon의 2020년도집중사업분야는?
연간상표출원트렌드
AMAZON
336 559 719
1,105
1,664
1,183
1,981
3,602
5,824
3,754
AMAZON + SUBSIDIARIES
ANNUAL APPLICATIONS
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019
AMAZON + SUBSIDIARIES 21,481
AMAZON + SUBSIDIARIES 174
REGISTERS
PORTFOLIO
AMAZON EUROPEAMAZON TECHNOLOGIES AUDIBLE INC* TWITCH INTERACTIVE ZAPPOS IP WHOLE FOODS MARKET RING INC*A9?COM BOOK DEPOSITORY WOOT SERVICES WOOT INC* SOUQ?COM AMAZON?COM
Goods and Services filed in recent 5 years (2015-2020)
AMAZON• Mobile phone• Computer• Consumer goods
Goods and Services filed in 2020
AMAZON • E-Sports, Game• Membership, Loyalty program• VR
16
2020년에게임스트리밍서비스를런칭?
AMAZON
Source: https://www.visualcapitalist.com/esports-boom/
Source: https://wholesgame.com/news/amazon-plans-to-launch-a-game-streaming-service-in-2020/
Source: https://www.visualcapitalist.com/ranked-the-most-valuable-brands-in-the-world/
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AMAZON – TOP 5 M&A
2. 상표를통해보는기업의사업전략
Apple이출시할신제품은?
19
Goods and Services filed in recent 5 years (2015-2020)
APPLE• Computer SW• Multimedia content• Application
20
Goods and Services filed in 2020
APPLE• Augmented Reality• Educational Service• Presenting Art events, Seminars
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AR for Arts and Education
APPLE
Application Date Image Goods and Services Class Owner Name Application Number
App 29-JAN-2020 INT. CL. 41 ARRANGING, ORGANIZING, CONDUCTING, AND PRESENTING ARTS EVENTS AND EXHIBITIONS; PRESENTATION OF MULTIMEDIA ENTERTAINMENT CONTENT; EDUCATIONAL SERVICES IN THE FIELD OF AUGMENTED REALITY; STORING, SHARING, AND VIEWING OF IMAGES AND MULTIMEDIA CONTENT
41 APPLE INC. App 88778172
App 29-JAN-2020 INT. CL. 41 EDUCATIONAL SERVICES IN THE FIELD OF COMPUTERS, SOFTWARE CODING, AND AUGMENTED REALITY; ARRANGING, ORGANIZING, CONDUCTING, AND PRESENTING SEMINARS, WORKSHOPS, AND CLASSES IN THE FIELD OF COMPUTERS, SOFTWARE CODING, AND AUGMENTED REALITY
41 APPLE INC. App 88778174
App 29-JAN-2020 INT. CL. 41 EDUCATIONAL SERVICES IN THE FIELD OF AUGMENTED REALITY; ARRANGING, ORGANIZING, CONDUCTING, AND PRESENTING SEMINARS, WORKSHOPS, AND CLASSES IN THE FIELD OF AUGMENTED REALITY; ARRANGING, ORGANIZING, CONDUCTING, AND PRESENTING ARTS EVENTS AND EXHIBITIONS; PRESENTATION OF MULTIMEDIA ENTERTAINMENT CONTENT; PROVIDING ENTERTAINMENT, ANIMATION, AND ARTS PROGRAMMING BY MEANS OF TELECOMMUNICATIONS NETWORKS, AND WIRELESS COMMUNICATIONS NETWORKS; PROVIDING NON-DOWNLOADABLE ENTERTAINMENT, ANIMATION, AND ARTS PROGRAMMING; STORING, SHARING, AND VIEWING OF IMAGES AND MULTIMEDIA CONTENT
41 APPLE INC. App 88778201
22
NEXT VR 인수후내놓을신제품과서비스는?
APPLE
Source:https://in.mashable.com/tech/14080/apple-ar-glasses-may-launch-sooner-than-expected
3. 상표정보의이해와활용
신제품출시전략으로살펴본사례
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활용정보 파트너십 특허 디자인
신제품출시및시장동향예측을위한지식정보의활용
분쟁상표
2006 2014 2016 2018
2008 2015 2017 2019
2020
2021
25
• M&A
• 기술보유업체인수
• 특허출원
• 포트폴리오전략
• 특허매입
• 포트폴리오전략
• 특허조기등록추진
• 우선심사/Legal Action
• 제품출시
• 파트너십
• 기술, 시장진출협업
• 제품디자인출원
• 초기디자인
• 상표출원
• 문자상표, 보안전략
• 제품디자인출원
• 최종디자인
• 상표출원
• 도형상표, 앱로고
• 특허포트폴리오강화
• 등록추진, 권리보호
• M&A
• 혁신기술도입, 제품개선
신제품출시 Timeline 으로살펴본기업의사업전략
26
LIVE DEMO!상표 분쟁
상표정보로부터얻을수있는시사점은?
4. 상표권의보호와분쟁사례
Darts-ip 로보는기업의상표소송
28
LIVE DEMO!상표 분쟁
상표정보로부터얻을수있는시사점은?
1. 국내상표소송현황
2. 유사상표관련국내소송사례
30
CASE 1: 특정상표의검색및소송정보상세보기
AMAZON GAMES –상표검색화면
31
AMAZON GAMES –결과보기 1 (상표명)
32
AMAZON GAMES –결과보기 2 (리스트)
33
AMAZON 의소송현황
34
AMAZON 의소송현황
35
AMAZON 의소송현황
36
AMAZON GAMES 관련소송사례
37
AMAZON GAMES –소송정보검색
38
AMAZON GAMES –소송자료검토
39
40
CASE 2: 국내상표소송현황
국내소송사례 – 2019년이후침해/무효/불사용취소심판현황 (전체)
41
국내소송사례 – 2019년이후침해/무효/불사용취소심판현황 (원고)
42
국내소송사례 –가장적극적인당사자
43
국내소송사례 –가장적극적인당사자 (화해/취하정보)
44
국내소송사례 –식별력없는상표의무효
45
국내소송사례 –식별력없는상표의무효
46
47
CASE 3: 유사상표관련국내소송사례
유사상표관련국내소송사례
48
유사상표관련국내소송사례
49
유사상표관련국내소송사례
50
