Dr. Kuo-Feng Huang (2016) -1-

Strategic Management

EMBA, NCCU,

2016, Fall

8:30~13:002016, 10/2, 10/16, 10/30, 11/13, 11/27, 12/11, 12/26, &

2017, 1/8

kfhuang@nccu.edu.tw

kfhuang@nccu.edu.tw

(02)29393091#81238

(1)

(2)

(3)

(4)(5)

(6)

(7)

mailto:kfhuang@nccu.edu.tw

Dr. Kuo-Feng Huang (2016) -2-

Dr. Kuo-Feng Huang (2016) -3-

(lose-lose situation)

Week 01 Week 02 Week 03 Week 04

08:30~13:00 (1)

(1)

(2)

Cola Wars

Continue:

Coke and

Pepsi in 2006

(HBSP)

(2)

-

(3)

(3)

(4)

Gucci Group

N.V. (A)

(HBSP)

(4)

Week 05 Week 06 Week 07 Week 08

08:30~13:00 (5)

Kodak (A)

(HBSP)

(5)

(6)

(6)

(7)

(7)

Dr. Kuo-Feng Huang (2016) -4-

1HBSP

2

Week 012016/10/2

08:30~09:00

09:00~10:30 (1)

1.

10:30~10:50

10:50~12:40 (1)

(1)

1. (Porter, 1996; )

2. ( ) http://prof-

seetoo.blogspot.tw/2010/12/blog-post_6600.html

1. Chapter 2(2005)

http://prof-seetoo.blogspot.tw/2010/12/blog-post_6600.htmlhttp://prof-seetoo.blogspot.tw/2010/12/blog-post_6600.html

Dr. Kuo-Feng Huang (2016) -5-

12:40~

Week 022016/10/16

08:30~10:30 (2)Cola Wars Continue: Coke and Pepsi in 2006 (HBSP)

1.

2.

3.

4.

10:30~10:50

10:50~12:40 (2)Cola Wars Continue: Coke and Pepsi in 2006 (HBSP)

(2) -

1. (Porter, 2007; )

1. Chapter 5(2005)

12:40~

Week 032016/10/30

08:30~10:30 (3)

1. L

Dr. Kuo-Feng Huang (2016) -6-

(Marketing Mix)

10:30~10:50

10:50~12:40 (3)

(3)

1. ( (David J. Collis)

(Cynthia A. Montgomery))

1. Competing for the Future

(Prahalad, C.K. & Hamel, Gary, 1995)

12:40~

Week 042016/11/13

08:30~10:30 (4)Gucci Group N.V. (A) (HBSP)

1. Map the competitive positions of the different players in the

luxury goods business. Who are the best positioned players? Why?

2. Where was the Gucci positioned in 1990? 1994? 2000? What

were the critical moves made by De sole to reposition the

company?

3. Evaluate De Soles latest strategic move to buy Yves Saint Laurent

(YSL) and Sergio Rossi.

10:30~10:50

10:50~12:40 (4)Gucci Group N.V. (A) (HBSP)

(4)

Dr. Kuo-Feng Huang (2016) -7-

vs.

1. The New M&A Playbook (Clayton. M.

Christensen, Richard Alton, Curtis Rising, Andrew Waldeck2011

3 )

2. Don't Integrate Your Acquisitions, Partner

with Them (Prashant Kale, Harbir Singh, Anand P. Raman2010

2 )

3. Is Vertical Integration Profitable?(Robert D. BuzzellJanuary

1983Harvard Business Review) https://hbr.org/1983/01/is-vertical-

integration-profitable

4. (2007 )

http://prof-seetoo.blogspot.tw/2010/12/blog-post_8770.html

5. (2006) http://prof-

seetoo.blogspot.tw/2010/12/blog-post_216.html

1. Chapter 6(2005)

2. Hierarchies, Markets and Power in the Economy: An Economic

Perspective, (Williamson, O.E., 1995; Industrial and Corporate

Change, 4(1), 21-49.)

12:40~

Week 052016/11/27

08:30~10:30 (5)Kodak (A) (HBSP)

https://hbr.org/1983/01/is-vertical-integration-profitablehttps://hbr.org/1983/01/is-vertical-integration-profitablehttp://prof-seetoo.blogspot.tw/2010/12/blog-post_8770.htmlhttp://prof-seetoo.blogspot.tw/2010/12/blog-post_216.htmlhttp://prof-seetoo.blogspot.tw/2010/12/blog-post_216.html

Dr. Kuo-Feng Huang (2016) -8-

1. Evaluate Kodaks strategy in traditional photography. Why has the

company been so successful throughout the history of the

industry?

2. Comparing traditional photography to digital imaging. What are

the main structural differences? Will digital imaging replace

traditional imaging? How have value creation and value

appropriation changed in digital photography relative to

traditional photography?

3. Evaluate Kodaks response to Sonys introduction of Mavica in

1981? Was it appropriate?

4. How would you assess Fishers attempt to transform Kodak? Why

did it fail?

5. What is Kodaks current position in digital imaging? Would

Kodaks position be different had the company adopted a different

digital imaging strategy in the eighties and the nineties? Evaluate

Kodaks strategy from the mid-1980s onward.

10:30~10:50

10:50~12:40 (5)Kodak (A) (HBSP)

(5)

1. ( Constantinos C.

Markides2000 5 )

2. (2015 2 EMBA 342

118-122)

3. (2016 1 EMBA 353

124-128)

1. Chapter 4(2005)

Dr. Kuo-Feng Huang (2016) -9-

12:40~

Week 062016/12/11

08:30~10:30 (6)

1.

10:30~10:50

10:50~12:40 (6)

(6)

1. (2007)

http://prof-seetoo.blogspot.tw/2010/12/blog-

post_12.html

1. Chapter 6 & 7(2005)

12:40~

Week 072016/12/26

08:30~11:00 (7)

11:00~11:20

11:20~12:40 (7)

(7)

http://prof-seetoo.blogspot.tw/2010/12/blog-post_12.htmlhttp://prof-seetoo.blogspot.tw/2010/12/blog-post_12.html

Dr. Kuo-Feng Huang (2016) -10-

1. (2013

4 )

2. (2013 5

)

3. AMC (2012

11 )

1. (2002 )

12:40~

Week 082017/1/8

08:30~10:30

10:30~11:00

11:00~12:50

12:50~

()

1. 60%

2. 40%

Dr. Kuo-Feng Huang (2016) -11-

1

2(Case Write-ups)

5~7 1

3

30

( 4 )

1

4

Kuo-Feng Huang(2016)

12

Dr. Huang, Kuo-Feng

Emailkfhuang@nccu.edu.tw

Blog

(2010~)

(University of London, Royal Holloway) (2005)

(LSE)

(Imperial College London) (2012~2013)

(2005~2010)

(2009~2010)

Program on Case Method & Participant-Centered Learning

(PCMPCL) (2006)

2005

mailto:kfhuang@nccu.edu.tw

Kuo-Feng Huang(2016)

13

2006

()()

()

SONY TaiwanLitepoint Ltd.()()()

SSCI TSSCI Industrial and

Corporate ChangeAsia Pacific Journal of ManagementBritish Journal of Management

Journal of Business ResearchR&D ManagementManagement International ReviewJournal

of Engineering and Technology ManagementIEEE Transactions on Engineering Management

Journal of Technology TransferInternational Journal of Mobile CommunicationsBaltic Journal

of Management

((2015)

12 (2009))(Harvard Business Review)

(2009~2015)